Riyadh to host inaugural SaudiFood Manufacturing show

The SaudiFood Manufacturing exhibition will convene more than 400 global brands from 35 countries for the first time in the Kingdom.
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Updated 22 April 2024
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Riyadh to host inaugural SaudiFood Manufacturing show

The inaugural edition of SaudiFood Manufacturing, the first dedicated F&B manufacturing event in the Kingdom spanning processing, packaging and ingredients, will be the launchpad for the industry to take its place at the heart of Saudi Arabia’s economic transformation. Following the highly successful launch of The Saudi Food Show, the largest food event in the Kingdom, organizers KAOUN International and dmg events, recently unveiled highlights of the much-anticipated SaudiFood Manufacturing event, taking place at Riyadh Front from April 30-May 2, under the patronage of Minister of Industry and Mineral Resources Bandar bin Ibrahim Al-Khorayef.

Underpinning the fast-growing F&B market in Saudi Arabia — currently worth around $60 billion and growing at four percent per year, the Saudi F&B manufacturing industry is on the cusp of a step change in its growth and importance within the nation’s economy.

Trixie LohMirmand, CEO of KAOUN International, said: “The launch of SaudiFood Manufacturing coincides with a pivotal moment in the F&B manufacturing industry, both in Saudi Arabia and globally. To achieve the ambitious goals of Vision 2030, the Saudi government is focusing on diversifying the nation’s industrial base, while enhancing the security and resilience of food systems, encouraging investments in F&B manufacturing to establish the Kingdom as a prominent global F&B hub. Concurrently, rapid technological advancements are revolutionizing the industry by enhancing efficiency, quality, and safety while reducing costs.

“The inaugural edition of SaudiFood Manufacturing will provide participants with valuable insights into these market dynamics, showcasing how leading global players are addressing them and how businesses can effectively leverage these trends.”

One of the key forces driving Saudi Arabia’s industrial transformation, and creating an attractive environment for inward investment and innovation, is the Saudi Authority for Industrial Cities and Technology Zones, known as MODON — the strategic partner for the launch edition.

Ali Alomeir, VP of business development at MODON, said: “After the success of the first edition of The Saudi Food Show last year, the first edition of the SaudiFood Manufacturing Show 2024 also comes with a strategic partnership with MODON, reflecting MODON’s pivotal role in achieving the goals of the National Strategy for Industry, and Saudi Vision 2030, to achieve food security and effectively contribute to diversifying the national economy.”

For professionals in F&B manufacturing, spanning processing, packaging, ingredients, supply chain solutions, and control and automation, the SaudiFood Manufacturing Show offers a strategic platform abundant with opportunities to discover tailored solutions for their businesses.

The SaudiFood Manufacturing exhibition will convene more than 400 global brands from 35 countries for the first time in the Kingdom, including industry powerhouses AMC, Anasia, Apical, Brenntag, Buhler Chemco FSL, CGS, Clextral, Cybernetik Technologies, IFFCO, Kanoo Machinery, Multivac, Novonesis, Senovia and many others.

“Saudi Arabia’s food market is a growing arena full of opportunities for innovation and fruitful collaboration. Al-Azzaz, now being Brenntag BSP Nutrition, is attending the inaugural SaudiFood Manufacturing exhibition in Riyadh with a deep commitment to developing solid relationships. Cementing our dedication to driving innovation and growth within Saudi Arabia’s food sector, we are pleased to announce our investment and upcoming launch of Brenntag’s new Innovation and Application Center, which will open in Riyadh in 2024. This center will serve as a lighthouse of innovation, highlighting Brenntag Specialties’ investment and unwavering belief in how important it is for us to be close to our customers,” said Brenntag Nutrition-EMEA President Frank Haven.

Under the theme “Building the Food Manufacturing Ecosystem of the Future,” more than 50 international experts, thought-leaders, and policymakers are already confirmed to speak at the first Food Forward Summit — many of them for the first time in Saudi Arabia. 

These include: Dr. Flavia Fayet-Moore, space nutritionist and CEO of FOODiQ; Ross Dawson, global leading futurist, entrepreneur and bestselling author; Bugge Holm Hansen, senior futurist and head of innovation and technology, Copenhagen Institute for Futures Studies; George Peppou, founder and CEO of Vow; Richard Dillon, CEO of Ivy Farms Technologies; Luke Tay, founder of Cornucopia FutureScapes; Dr. Ahmed El-Sohemy, professor, University of Toronto and founder and chief science officer, Nutrigenomix Inc.; and many more.


Talaat Moustafa Group partners with National Housing Company for SR31.4bn project in Riyadh

Updated 12 May 2024
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Talaat Moustafa Group partners with National Housing Company for SR31.4bn project in Riyadh

Saudi Arabia’s National Housing Company and Talaat Moustafa Group, a renowned urban developer in Egypt, have announced the laying of the foundation stone for the Banan City project, located northeast of Riyadh. Sales for the project will open on May 15.

Hisham Talaat Moustafa, chairman of the board of directors of the Talaat Moustafa Group, said that Banan is a smart city that will be built on an area of 10 million square meters in Riyadh. He said it will provide an unprecedented quality of life for more than 120,000 residents in the gated community, through the use of the latest smart city technologies and ensuring residential privacy, while applying the highest sustainability standards.

Moustafa said the project revenue is estimated at SR40 billion ($12 billion), and the total investment cost of the project is SR31.4 billion. “The Banan project will be an integrated city that will be developed similar to the cities that the Talaat Moustafa Group has developed in Egypt such as Madinaty, which is built on an area of 33 million square meters and is considered the most comprehensive model of global cities with integrated services,” he said.

Moustafa explained that the Banan City project will be multi-use, as it includes integrated services such as health, education, and commercial, in addition to a social sports club, to ensure a vibrant community and a new model of integrated life, in line with the comprehensive renaissance witnessed by the Kingdom under Vision 2030.

A unique experience

Banan City will offer a unique experience in upscale housing as it combines the long-standing experience of the Talaat Moustafa Group in urban development, spanning over more than 50 years, with authentic Saudi heritage, courtesy the National Housing Company, the leading Saudi company in the real estate development sector, and the largest major developer of suburbs and residential communities in the Kingdom.

Strategic location

Banan City enjoys a distinguished strategic location, as it is located near the most important landmarks of the Saudi capital, such as King Khalid International Airport, King Abdulaziz Equestrian Square, Princess Nourah Bint Abdul Rahman University, and Granada Mall. The much awaited Expo Riyadh 2030 will be held within the northeastern urban extension of Riyadh. The project is located at the intersection of Al-Janadriyah Road and Al-Thumama Road, allowing residents to quickly travel to the city center and the Riyadh Boulevard area, within 30 minutes, thanks to the smooth traffic axes linking Banan City and main roads such as King Fahd Road and Olaya via Al-Thumama axis or linking it to eastern Riyadh through the Janadriyah axis.

Affordable prices

Banan City comprises 27,000 residential units of various sizes and designs that suit a wide segment of customers. It represents a new product in the Saudi market, with prices commensurate with purchasing capabilities that make owning units better and more economical than renting, with installments of up to 30 years.

The project includes residential apartments ranging in sizes from 60 to 170 square meters, and upscale villas of various designs — quattro villas, twin villas and independent villas — with area ranging from 216 to 412 square meters. The project also provides plots of land in varying sizes — from 500 to 600 square meters — to build family housing buildings that can accommodate multiple families.

Vast green spaces

Banan City represents a new and integrated model for modern, sustainable and environmentally-friendly housing. The project was planned in a way that enhances this concept through the availability of vast green spaces, which amount to 40 percent of the total project area. Special care has been taken to separate residential and service areas to achieve the highest standards of privacy. A green strip ranging in width from 50 to 150 meters separates villa and building areas. The distance between each building is about 30 meters and that between the villas is 16 meters, ensuring that each residential unit is allowed to enjoy the vast green spaces while maintaining complete privacy.

The city of Banan is characterized by an organic planning style, which provides the greatest amount of privacy for both the units and villas as well as the most beautiful views.

The project supports the “Green Riyadh” project, which is one of the most ambitious afforestation projects in the world and one of the goals of the Kingdom’s Vision 2030. “Green Valleys” is one of the aesthetic elements that the Talaat Moustafa Group incorporates in its projects.

Banan City will have three main gates, two gates opening on Al-Janadriyah Road, and one on Al-Thumama Road, in addition to seven other entrances to serve the various areas of the project.

Safe traffic movement 

All traffic axes in the city have been designed intelligently, capable of accommodating traffic and overcoming any bottlenecks through axes and wide roads surrounded by green spaces on both sides. The road and the central island, reaching a width of 10 meters, provide designated paths for both pedestrians and bicycles to separate pedestrian traffic from cars, achieving the highest standards of safety and security.

Integrated services 

Banan City will provide an exceptional life experience in an integrated community whose residents do not need to leave it to obtain any service. The project provides a service center in the middle of each residential area, steps away from any apartment within the area to achieve self-sufficiency for the residents. Public services in Banan have been carefully distributed, ensuring all services for daily needs are available in the middle of the green axis that separates the residential buildings from the villas.

Banan City includes central areas offering the most comprehensive services and activities, including 22 small mosques covering all parts of the city, six large university mosques, medical centers and clinics for all specialties, in addition to educational services through four educational complexes comprising four schools each for boys and girls. Commercial services will be provided through shopping and entertainment centers, which include the finest international brands, restaurants and cafes to enrich the standard of living of the population. This will also ensure that Banan City is an attractive destination for not only its residents, but also for visitors from other areas.

The city will also include a sports club built on an area of 313,000 square meters, offering various sports facilities suitable for all members of the family and promoting public health. This is in addition to business areas, administrative offices, banking areas, as well as dedicated areas for government services such as defense, civil, police, post, and two emergency medical centers equipped with ambulances.

Smart services

Talaat Moustafa Group is responsible for managing the project and providing all after-sales services that include security through control rooms and a 24-hour monitoring system incorporating smart cameras. 

The group pays special attention to smart city services and using the latest smart technologies to manage various facilities and achieve sustainability. Some of the smart and sustainable systems include integrated solar panels and smart grids for renewable energy, smart irrigation services, garbage collection and separation services, traffic flow control, and smart transportation. These systems will ensure sustaining the project and preserving its value, identity and the integrated quality of life it offers.

Banan City also allows residents to benefit from smart home services, which are an integral part of the project design aimed at facilitating life, raising the level of home comfort, and achieving well-being for residents.

Talaat Moustafa Group is one of the largest integrated companies in Egypt and the Middle East. Over its more than 50 years’ experience, it has established various cities and urban communities with integrated, self-contained services, such as Al-Rehab City, built on an area of 10 million square meters. It is the first integrated city developed by the private sector in Egypt. Other projects include Madinaty and Noor City in Capital Gardens, which is built on an area of 21 million square meters.


AviLease delivers four A321neo aircraft to Frontier Airlines

Updated 11 May 2024
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AviLease delivers four A321neo aircraft to Frontier Airlines

AviLease, the rising global aircraft lessor wholly owned by PIF, Saudi Arabia’s sovereign wealth fund, has successfully delivered four Airbus A321neo aircraft on lease to Colorado-based low-cost operator Frontier Airlines. These are the first of six next-generation aircraft that will be delivered in 2024.

The Airbus A321neo is one of the most fuel-efficient, sustainable, and technologically advanced narrow-body aircraft in the market. These deliveries have set the tempo for AviLease, which is seeking to build a diverse portfolio of the most advanced, latest-generation narrow- and wide-body aircraft available, and an ever-increasing client portfolio.

Edward O’Byrne, chief executive officer, AviLease, said: “We are thrilled to deliver the first four of six new A321neo aircraft to Frontier Airlines. Our partnership with Frontier continues to strengthen and we are proud to support their fleet modernization with the A321neo, one of the most in-demand aircraft in the world. We wish the Frontier team continued success with their commitment to provide affordable and reliable air travel.” 

Edward O’Byrne, CEO, AviLease

AviLease fulfills PIF’s mandate to unlock the capabilities of priority sectors that can support the diversification of Saudi Arabia’s economy and contribute to non-oil GDP growth. In addition, the company supports a thriving aviation sector and drives financial sustainability within the aviation ecosystem, in line with Vision 2030. AviLease will continue to provide local economic opportunities and create direct and indirect jobs for the Saudi community in the aviation and financial sectors.

The latest delivery reaffirms the rapid global expansion of AviLease, which has a mandate to supply sustainable, efficient leasing and financing services to airlines across the world and is already playing a major role in the expansion of the Kingdom’s aviation ecosystem.


Kerten Hospitality doubles Q1 growth on back of Saudi expansion

Updated 09 May 2024
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Kerten Hospitality doubles Q1 growth on back of Saudi expansion

Kerten Hospitality, a global leader in bespoke hospitality and integrated living solutions, has announced it has doubled year-on-year growth in the first quarter of 2024. The hospitality company now boasts more than 57 projects across key global markets, including Rome, South of France, Morocco, Saudi Arabia, and the UAE.

In a strategic display of its expanding portfolio, Kerten Hospitality participated prominently at the Future Hospitality Summit held in Riyadh, featuring a booth that highlighted several of Kerten Hospitality’s hotels in Saudi Arabia, and showcased the brand’s synergy with the Saudi Ministry of Tourism and Aseer Investment Company.

The House Urban Eco Resort in Riyadh city center, a standout project highlighted by Kerten Hospitality in partnership with developers RIKAZ and RAFAL and supported by the Ministry of Tourism, garnered significant attention. The resort is poised to redefine urban eco-living. It seamlessly integrates leisure, wellness, and business within a sustainable and luxurious environment, showcasing a new standard in urban development.

The summit also served as a platform to highlight Kerten Hospitality’s strategic partnerships, notably with Aseer Investment Company, aiming to unlock substantial opportunities in the Aseer region’s hospitality and heritage sectors.

Moreover, Kerten Hospitality and Baheej Tourism Development Company announced their partnership, facilitated by ASFAR, poised to elevate integrated living in Yanbu’s waterfront. The agreement, which was signed at the summit in Riyadh, will see Kerten Hospitality managing Baheej’s hotel in Yanbu under the premium Cloud 7 brand, an innovative hotel and residence lifestyle brand known for its vibrant designs, dynamic check-in lobbies, healthy food options, a beach club, and curated retail boutiques.

“Kerten Hospitality is set on a trajectory of innovation and growth. Our significant expansion in the first quarter is not just about scale, but also about deepening our engagement with local cultures and communities,” said Marloes Knippenberg, CEO of Kerten Hospitality. “Each project is a reflection of our commitment to creating spaces where bespoke meets local.”

Notably, the FHS booth featured a recreation of the Dar Tantora The House Hotel, an emblem of AlUla’s cultural heritage, and displayed classic cars at the entrance, symbolizing the unique character of the hotel. The 30-key hotel was restored using the same ancient materials and architectural techniques as the traditional mud brick buildings of the area.

At the forefront of Kerten Hospitality’s Saudi expansion is “The Collective by Kerten Hospitality,” an initiative designed to group a network of 23 culturally rooted, yet innovative hospitality ventures. This initiative not only emphasizes the aesthetic appeal of its properties but also focuses on the strategic alignment of business goals with local cultural values, which has proven essential for the sustainable growth of the global portfolio.

Kerten Hospitality’s Nakhati brand, a culinary initiative, was also featured at the summit. Kerten Hospitality has announced an ambitious plan to empower 50 Saudi female entrepreneurs through strategic partnerships to provide the opportunity for a single-family office to franchise 30 kiosks and 20 carts.

Nakhati also announced a unique collaboration with giga-project Diriyah Gate, where it will produce an exclusive Diriyah flavor available at Bujairi Terrace, to celebrate the region’s rich heritage and flavors.

This quarter also marked the initiation of a significant partnership with Kayali, a perfume brand led by entrepreneur Mona Kattan.


SaudiFood Manufacturing looks to the future of F&B innovation

Updated 09 May 2024
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SaudiFood Manufacturing looks to the future of F&B innovation

Majed Al-Argoubi, CEO of the Saudi Authority for Industrial Cities and Technology Zones, or Modon, launched the inaugural SaudiFood Manufacturing show, which ran from April 30-May 2 at ROSHN Front.
Al-Argoubi toured the exhibition’s aisles, visiting the stands of many national and international companies, as well as countries. More than 500 global players from 35 countries participated in the exhibition, from across the processing, packaging and ingredients sectors.
Opening the Food Forward Summit, Al-Argoubi stressed the importance of the event for showcasing the economic transformation of the Kingdom and advancing the industrial base to realize Saudi Vision 2030. Bringing together manufacturers and industry, SaudiFood Manufacturing is enforcing global partnerships and solidifying the Kingdom’s vision to be the perfect destination for industry, he said.
“The industrial sector is going to increase both the GDP and abilities of youth in the Kingdom. We are making impressive growth through Saudi Vision 2030, and Made in Saudi is remarkable for expanding cities across the country and achieving our goals,” Al-Argoubi added.
The Modon CEO’s speech was followed on stage by leading food futurist Tony Hunter of Future of Food Consulting, speaking for the first time ever in Saudi Arabia. He outlined the technologies advancing the personalization of food and showcased the tools increasing access to nutritious food. “SaudiFood Manufacturing is looking into the future, optimizing and maximizing the opportunities based on new technologies. There is a will to make things happen in the Kingdom with a vision for the future and everyone is pushing in the same direction to make Saudi Arabia one of the hubs for food manufacturing in the region,” said Hunter.
The first day of SaudiFood Manufacturing also saw the winners of the inaugural SaudiFood Manufacturing Awards announced. Aimed at recognizing innovative products and technologies that enhance productivity, offer greater convenience, and promote sustainability within the F&B manufacturing sector, the awards were organized in three categories. Brenntag won the Best Ingredients Innovation Award for its plant-based Greek-style cheese alternative, while Multivac scooped the Best Packaging Innovation Award for its TX series and smart services. DC Norris and Co. came out top in the Best Processing Innovation category for the DCN Jet Cook, which uses advanced steam technology for sustainable food production.
SaudiFood Manufacturing is affiliated with leading trade event Gulfood Manufacturing.


Saudi sustainability champion: stc commits to net-zero by 2060

Updated 09 May 2024
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Saudi sustainability champion: stc commits to net-zero by 2060

stc Group, the region’s leading digital enabler, has reinforced its position as a leader in sustainability by joining the inaugural edition of the “Saudi Sustainability Champions” program, launched by the Ministry of Economy and Planning at the World Economic Forum Special Meeting on Global Collaboration, Growth and Energy for Development in Riyadh.
The program is a knowledge transfer and partnership initiative that has identified the top performing Saudi companies in corporate sustainability. stc Group has joined 23 other champions that have been shortlisted from seven sectors, reflecting the continuous efforts by stc Group to focus on sustainability within its operations.
At the World Economic Forum Special Meeting in Riyadh, Olayan Al-Wetaid, CEO of stc Group, signed a pledge that commits the group to become net-zero by 2060 or earlier, supporting three or more companies in their sustainability transformation, and improving sustainability performance and reporting across the group. 
stc Group has committed to integrating sustainability in all its operations by adopting new technologies and solutions that help reduce its environmental footprint and boost operational efficiency. By adopting these policies, stc Group will be able to achieve its corporate objectives, support national and global sustainable development goals, and contribute to Vision 2030. 
The group utilizes state-of-the-art technologies and solutions to bolster the principles of sustainability and provide a healthier environment for next generations. In 2023, it won Forbes Middle East Sustainability Leaders Award in recognition of its efforts to reduce carbon emissions and promote sustainable practices.