DUBAI: Acclaimed Persian restaurant Berenjak Dubai, hailing from London, has joined forces with Shabab Intl. to launch a range of stylish t-shirts.
In sleek black, the t-shirts – now on sale at the restaurant – feature a Berenjak-inspired print on the back. The logos of both the restaurant and Shabab Intl. are depicted on the front.
Images for the launch campaign were shot by Dubai creative Cheb Moha, who leads the fashion label.
Moha’s t-shirt designs aimed for simplicity and clarity. (Supplied)
“We’re thrilled to be at Berenjak,” he told Arab News. “Personally, I am a huge fan and make it a point to dine there at least once especially when I’m in London.”
Moha’s deep appreciation for Berenjak stems from an enduring passion for Persian cuisine and cultural heritage, he said.
“Having Shabab there is particularly special for us, and I am confident that it will open doors for more collaborations. With our Shabab community present, it is exciting for them to witness this crossover between our origins and the spaces we inhabit at the restaurant. We are thrilled to stand alongside Berenjak and to have Shabab represented there.”
Moha added his t-shirt designs aimed for simplicity and clarity.
Moha also feels there is a crossover between fashion and food. (Supplied)
“I wanted to incorporate our identity with Berenjak’s identity and the identity of (the) city we are in, which is Dubai,” he said.
“If you notice, the graphic on the back of the t-shirt is sort of sun shaped. That is part of the Shabab spirit, the sunrise. And if you look in the windows, Berenjak also has a sun motif in the glass. I wanted to incorporate that and feel like there is a nice synergy between both brands.”
Moha also feels there is a crossover between fashion and food. “I feel like there’s always been a pipeline between both. They do complement each other in some way,” he said.
Berenjak, founded by chef Kian Samyani and award-winning London restaurant group JKS Restaurants, is a renowned Persian restaurant that has made its mark by bringing a contemporary twist to classic dishes.
