Jeddawi fashionistas and beauty gurus recently attended a women-only event, in which three Saudi female entrepreneurs got a complete makeover that aims to make them look their best when doing the job. The occasion was to celebrate the Women Appreciation Month (WAM), which was initiated in 2011 by leading Saudi fashion brand Femi9.
The event was organized by JeddahBeauty.com, which was also celebrating its one million views on its website.
Saudi women entrepreneurs were asked to apply through the WAM website during March 1-15 to an awards contest called the “Growing Initiative Awards.” The awards is an activation fully dedicated to support women in the start-up phase of entrepreneurship. This concept revolves around taking proactive action toward ambitious women who are trying to effectively contribute to society.
The judging panel for the Growing Initiative Awards comprised Dr. Arwa Al-Aama, vice mayor of Jeddah Municipality; Eyad Mashat, CEO of Femi9; and Abdulla Al-Ghaddooni, member of Glowork. The three winning newly started initiatives will now receive funds, business consultation and professional makeover along with other key support.
The criteria for the applicants was to come up with a new and creative project, based and running in Saudi Arabia, lead and initiated by a woman and the business should be either static or at a growing phase. “The three women who won the prize went through a process of a makeover where they competed against each other with a businesswoman look. The point of this event was to help those women to look their best when doing the job,” said Youssra Elawi, head of marketing at Femi9. “We want to give them the chance to feel good inside out with a look that fits a woman with a busy schedule. The judges were fashion and beauty experts,” she added.
Each of the three entrepreneurs had the chance to pamper herself in the Jeddah-based Eve Salon. They were treated to a package that included a massage, hair color/cut and styling, facial and nails. To get the final look Femi9 provided them with stylish clothing, while some Jeddah-based designers sent over abayas to complete the look for each applicant.
The final round of the competition was held at a venue in Tujar Jeddah. The event was private, with only 30 women in attendance. All these women displayed a strong passion for fashion. They also enjoyed a photo booth by celebrated photographer Reem Bajabaa and a makeup booth where famous makeup artist Inas Hammoud offered makeup tips to the attendees. A lucky draw was held in which a few happy women took home beauty- and fashion-related gifts.
The Saudi businesswomen were judged by TV presenter Dina Ali Reda, fashion guru Marriam Mosalli, beauty expert and editor in chief of Jeddah Beauty Blog Nilo Haq, fashion designer Yossra Ifaoui, fashion photographer Reem Bajabaa and makeup expert Inas Hammoud. The winner of the best makeover category was Nahed Al-Hubail, who is the owner of Sky Touch, a creative gift-wrapping business.
Beauty expert Haq of the Jeddah Beauty Blog said this was a great opportunity for businesswomen to learn how to look beautiful, stylish yet professional throughout a typical busy day. “The winner deserved the title as she was genuine and showed great enthusiasm,” she said.
“Her look was actually something you would wear to work and to a meeting and it suits an entrepreneur,” Haq added.
These stylish Saudi women entrepreneurs mean business
These stylish Saudi women entrepreneurs mean business
Inside Elie Saab’s fashion empire ahead of his Riyadh showcase
- Ahead of his show in Riyadh this week, Arab News looks back at the acclaimed Lebanese designer’s career
DUBAI: Reinvention is a term the fashion world is very familiar with: Heads of houses come and go, archival signatures are foraged and flipped, collections strategically expanded or cut according to social media impressions or sales success. For most brands there’s a continuous necessity to pivot. Not Elie Saab. The Lebanese designer has cleverly curated an empire with slow, measured precision, bolstered by an absolute belief in the art of craftsmanship.
“The code of my collections will always remain the same,” the glamour-focused Saab has often stated, referring to his luxury pairing of Western silhouettes with a Middle Eastern flair for ornamentation and embellishment. Rather than reinvent the wheel, he fine-tunes, dreaming up multi-generational investment pieces that are studied, worked and tweaked to perfection — an approach that has garnered him a loyal following and an impressive 45-year legacy.
To mark this anniversary (and simultaneously show some love to his longtime Saudi supporters), Saab is joining forces with Riyadh Season to host what promises to be an immersive one-of-a-kind fashion spectacle in the Saudi capital on Nov. 13. Titled “1001 Seasons of Elie Saab” — a nod to the famed “One Thousand and One Nights” collection of Arabic folktales — the event will forgo a standard runway presentation in favor of a theatrically orchestrated tableau of models, live music and 300 fresh looks for Fall 2025.
“We will be preparing something unprecedented and new to mark this important occasion,” Saab said during a press conference in London earlier this year, “and celebrate the city of Riyadh as it continues to support creativity and the diversity of culture in the region.”
Whether by way of the soundtrack, set design or the clothing itself (which will be styled by former French Vogue editor, Carine Roitfeld), a nod to his hosts’ aesthetic sensibilities seems inevitable. After all, his relationship with the Kingdom is an important one, cemented last year with the opening of a spacious flagship store in VIA Riyadh that carries his most recent ready-to-wear and bridal collections, childrenswear, accessories and fragrances, in addition to a private haute couture salon. The space itself — all white walls, marble floors and plush carpets — was designed and furnished by another of his exploits, Elie Saab Maison.
Such a broad portfolio might be the norm for fashion’s biggest conglomerates with major financial backing, the likes of LVMH or Kering, say, but in Saab’s case, as an independent designer, it’s especially impressive given where he started from. Born and raised in Damour, a coastal suburb of Beirut, he was barely 10 years old when he began teaching himself how to sew. Apart from a single year spent at a fashion school in Paris, his education was shaped by instinct, imagination and circumstance. Long before the rest of the fashion world woke up to their environmental misdemeanours, Saab was dressing his sister in scraps of fabrics from their mother’s closet. Sustainable design was simply a necessity.
In 1982, aged 18, he opened his own studio in war-torn Beirut — an act of loyalty to the city he refers to as his “Queen” — and navigated his way through a civil war that had been raging in Lebanon since 1975, displacing almost a million people including members of Saab’s own family. His commitment to his heritage, to the Lebanese people, their resilience, optimism and creativity, is unshakeable. Following the Beirut Port blast on Aug. 4, 2020, which caused 218 deaths, thousands of injuries and US$15 billion in property damage, Saab responded with a tribute collection titled “Beyrouth, Source Eternelle.”
“I want people to talk about Beirut in a positive way,” he told Arab News in March 2021, “and remember that (the city) is not all those bad things they are seeing.”
Saab’s determination to make the best of a truly bad situation is a common trait in his country where, despite it all, creativity is flourishing. Beirut remains the region’s home of couture, spawning a design collective that includes Zuhair Murad, Georges Hobeika, Georges Chakra and Rabih Kayrouz, plus an ever-expanding roster of rising talent: Racil, Roni Helou, Hussein Bazaza, Cynthia Merhej, and Sandra Mansour, who trained under Saab and recognises his influence within her choice of diaphanous fabrics and delicate embroidery.
“The biggest lesson I learned (from working with Saab) is the importance of staying true to your vision,” says Mansour. “He has always had a deep understanding of what women want to feel when they wear a dress — powerful, elegant, and confident — and his attention to detail and craftsmanship is unmatched…that’s what makes it timeless.”
Halle Berry brought Saab to the attention of Hollywood when she accepted her 2002 Academy Award in a standout sheer embroidered gown with a crimson taffeta skirt of his design. Since then, he has found himself dressing everyone from Middle Eastern royalty (Queen Rania of Jordan famously wore one of his gowns for her coronation ceremony in 1999) to Julia Roberts and Beyoncé.
“It is true that I know all of them and that we are friends — the person matters to me and how the relationship started and goes on,” Saab told Arab News in March 2021. “When you deal with Meryl Streep, (for example), even with all her glory and despite all the awards she has won, you feel how simple she is. I like people who are modest.”
“Fast-fashion,” “trend-led” and “disposable” are not part of Saab’s vocabulary and despite an increasingly digitally focused market, he remains one of few designers able to prioritize perfectionism and the personal touch. A year after his Oscars moment, he became the first Arab designer to be admitted to the Chambre Syndicale de la Haute Couture in Paris, where he continues to present his most creatively elaborate work. For now, though, fashion’s spotlight and the female gaze is set firmly on Saab’s return to Riyadh and a hotly anticipated front row.
Gigi, Bella Hadid make a stylish splash in Seoul and Dubai for fashion and jewelry launches
DUBAI: US Dutch Palestinian model Gigi Hadid spent time in Seoul this week to launch her fashion brand Guest in Residence at a pop-up event in the city, while her sister Bella Hadid was in Dubai for the opening of Chopard’s new boutique in Dubai Mall.
For the event, Gigi wore a piece from her own collection—a chic brown cashmere coat called the Grizzly Coat—styled with straight-leg jeans, black loafers and a gold necklace. She wore her blonde hair in a sleek bob, complemented by winged eyeliner and a mauve lip.
The supermodel also shared glimpses of her time in Seoul on Instagram. She hosted a dinner for her guests, which included notable names from the music and fashion world, such as CL, leader of the K-pop girl group 2NE1.
CL posted a clip with Hadid on her Instagram welcoming her to Seoul and shared a look at the dinner’s star-studded guest list. Attendees included NewJeans members Hanni, Danielle, and Minji, “Squid Game” star Jung Ho-yeon and Korean American rapper Jay Park.
The Guest in Residence pop-up is located in Seoul’s trendy Gangnam district and will run through Nov. 24.
Meanwhile, Bella surprised fans in Dubai on Tuesday with a visit to Dubai Mall. She joined Chopard’s creative director Caroline Scheufele for the ribbon-cutting ceremony before entering the boutique to meet with industry insiders and clients.
Later, she made a glamorous appearance at an after-party held at Jaipur Rugs in Alserkal Avenue. Wearing a flowing gold gown from Elie Saab’s Fall/ Winter 2004 Haute Couture collection, she smiled and waved to fans while mingling with guests and clients at the event.
Among the event's attendees was US Iraqi beauty mogul Huda Kattan, who posed for a photo with Bella and Scheufele.
Bella was named the new face and global ambassador for the luxury Swiss jewelry house in September.
Hadid first showed off Chopard creations at the 2021 Cannes Film Festival and has been spotted wearing jewelry by the maison on various red carpets as of late, including multiple sightings at the 2024 Cannes Film Festival.
Bella has also been making waves in the beauty industry with her own fragrance brand, Orabella, which launched in May.
Lucy Liu shines in Zuhair Murad on Berlin red carpet
DUBAI: Actress Lucy Liu cut a striking figure at the Berlin premiere of her film “Red One,” wearing a head-turning gown by Lebanese designer Zuhair Murad.
Liu dazzled in a black velvet dress from Murad’s fall/winter couture collection, which featured a crystal-encrusted bodice adorned with looped net detailing.
She completed the look with Tamara Mellon heels and Roxanne Assoulin jewelry. Her hair was styled in a sleek chignon with delicate floral details.
Liu walked the red carpet alongside her fellow cast members, including Dwayne Johnson, Chris Evans, Kiernan Shipka, Bonnie Hunt, Kristofer Hivju, J.K. Simmons, and director Jake Kasdan.
“Red One” is an action-comedy film which sees Santa Claus (Simmons) go missing in mysterious circumstances. Tasked with saving Christmas, the North Pole’s head of security (Johnson) teams up with the world’s most notorious bounty hunter (Evans). Together, they embark on a globe-trotting adventure to locate and rescue Santa.
The film is set to premiere in Saudi Arabia on Nov. 7.
The unveiling of Murad’s fall/winter collection at Paris Fashion Week in June drew notable guests including Avril Lavigne and Ellie Goulding.
The designs emphasize his signature craftsmanship with luxurious fabrics like velvet, silk and lace, with pieces featuring intricate beadwork, sequins and embroidery.
With a color palette of bold blacks, deep reds, and metallic tones, accented by warm shades of bronze and copper, they exude a sense of sophistication and drama.
Silhouettes range from voluminous, sweeping gowns to sleek, form-fitting dresses, incorporating daring cutouts and striking necklines. One highlight on the runway was a shoulder-baring gown in powder red, with sequins on the bodice transforming into cascading feathers on the skirt.
Murad has dressed an impressive roster of A-list celebrities, including Jennifer Lopez, Beyonce, Taylor Swift, Celine Dion, Zendaya and Katy Perry.
Earlier this week, at the premiere of Netflix’s “Time Cut,” US actress and singer Madison Bailey wore a black off-the-shoulder sequined long-sleeved midi dress with cut-out detail from the designer’s ready-to-wear Fall 2024 collection.
Bruna Biancardi, Yara Al-Namlah spotted at Hia Hub closing day in Riyadh
RIYADH: Brazilian model Bruna Biancardi and Saudi influencer Yara Al-Namlah brought the fourth edition of lifestyle conference Hia Hub to a close late on Sunday night in Riyadh.
Biancardi, who is the partner of footballer icon Neymar, made a guest appearance at the event in JAX district and posed for photos with attendees in a fitted dark blue dress.
attendees in a fitted dark blue dress. (AN Photo/Huda Bashatah)
Diving into the world of wellness, Al-Namlah, an influencer and the founder of Saudi skincare brand Treat, engaged in a discussion titled “Generational Beauty: Inheriting Skincare Wisdom.”
The entrepreneur took to the stage with her mother, Amani Al-Ayed, and during the talk the mother-daughter duo engaged in a heartfelt discussion about the importance of self-love and self-care.
"You must love yourself in all the ways. Perfection is being with your own flaws. If you get a pimple, don't feel that it is the worst thing in the world, It is completely okay. Just take care of how you treat your skin by removing your makeup, sleeping with clean well-prepped skin, and waking up using your routine,” Al-Namlah said.
Al-Ayed highlighted the benefits of a simple skincare routine, saying: “I used to apply many products, that consisted of a lot of steps. What I learned from Yara, especially after Treat, is that she reduced the routine to three products.”
The birth of Treat in June 2023 came years after Al-Namlah’s rise to stardom — she was a makeup artist before becoming an influencer and business owner.
Al-Namlah’s skincare line includes a brightening rice powder cleanser, a product whose development was inspired by her and her mother’s ritual of using rice powder to create a mask.
“The cleanser has natural rice powder, which exfoliates and cleans the skin, and it’s one of the products that was inspired by our routine,” she explained on stage.
The session came after five days of beauty and skincare-related panels, workshops and masterclasses at Hia Hub, with industry leaders discussing the evolving skincare market in the Middle East.
Panellists and speakers at the event included the likes of Patrick Chalhoub, group president of the Chalhoub Group; Franck Marilly, chairman of Shiseido EMEA; Hasmik Panossian, regional general manager of Sephora Middle East; Laurent Duffier, managing director of L’Oreal Middle East; and Henk van der Mark, vice president of retail, commercial and business development at Estee Lauder Companies EMEA.
‘I always compete with myself’: Yasmine Sabri shares insights at Hia Hub in Riyadh
RIYADH: In a session at lifestyle conference Hia Hub, Egyptian actress Yasmine Sabri opened up about her life beyond the glitz and glamour of her career. Known for her on screen talent, Sabri took the opportunity to share lesser-known insights about her personal journey, her inspirations, and her views on self-improvement.
Hia Hub is taking place in Riyadh’s JAX district and featured discussions, masterclasses, workshops, interactive exhibitions and live performances. The event wraps up on Nov. 3.
During her talk, Sabri, who has a series of blockbuster Arabic films under her belt and is also a global brand ambassador for French label Cartier, expressed her admiration for Saudi women.
“They embody a spirit of determination that inspires me,” the 36-year-old remarked, before reflecting on her formative years.
Sabri recounted her dedication to swimming, a passion she pursued until the age of 18. “Swimming taught me discipline,” she said. “I used to swim before school and after at night, and we didn’t have the option to say, ‘I don’t want to.’” This commitment not only shaped her physical abilities but also instilled a strong work ethic that she carries into her acting career, she said.
Mental fortitude also emerged as a key topic during the discussion. Sabri emphasized the importance of competing with oneself, stating, “I’m grateful and I always compete with myself on a daily basis. One should always stay hungry and be competitive with oneself.”
The actress kicked off her career in 2013 and went on to star in such films as “Abo Nasab” and “El Diesel.”
Often spotted on the Cannes Film Festival red carpet, as well as at film festivals across the Middle East, the actress is known for her style and her makeup. The actress told the crowd at Hia Hub she is preparing to segway into entrepreneurship with the launch of her own beauty brand, Pose Beauty.
Although details about the brand are being kept under wraps, Sabri would join the likes of Lebanese actress Nadine Nassib Njeim who launched her eponymous beauty brand in May.
