Hats off for young Nigerians as fashions change

Updated 27 January 2014
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Hats off for young Nigerians as fashions change

They are the traditional markers in Nigeria of both ethnic and social identity — and even royalty — but for Raphael Akindele and young men like him, hats are sometimes quite literally a pain.
“I just don’t feel smart and comfortable wearing a hat on a ‘buba and sokoto’,” said the 21-year-old, referring to the traditional long robe and trousers worn by many Nigerian men.
“Such dressing belongs to the old school,” the computer technician told AFP at a recent Lagos wedding, where his t-shirt and jeans set him apart from other guests in colorful traditional attire.
From Trilbies, Homburgs and Panamas to Bowlers and Fedoras, hats were once an essential part of any appropriately dressed Western gentleman’s wardrobe until fashions changed.
But in Nigeria, hats of all colors, shapes, sizes and designs are still a regular sight.
Internationally, the country’s current most famous hat wearer is President Goodluck Jonathan, who is rarely seen without his black Fedora, which is widely worn by men in Nigeria’s oil-rich southeast.
Elsewhere, the Trilby or Bowler, sometimes adorned with a white feather, is in vogue with men in the Niger Delta, while men from the Hausa ethnic group favor the “habar kada,” which is likened to a crocodile’s mouth.
Many Yoruba men plump for the “gobi,” an embroidered soft cap that can be worn either fully raised or tilted to one side, or the “abeti aja,” whose triangular flaps are folded either side like dog ears.
For Igbo males, only traditional chiefs and monarchs wear the red fez-like hats popular in northern Africa, while others sport headgear similar to the “gobi.”
With such a wide variety, it might be thought that any image-conscious young man would be able to find one to suit his own style.
But Ismail Aminu, a 24-year-old student in the northeastern city of Maiduguri, said simply: “I get headaches whenever I put on caps for long.
“I use them occasionally or during religious or traditional ceremonies because I see them as a burden on my head.
“Caps in this part of Nigeria are heavy because they are mostly knitted and starched. Using caps among the youths is gradually becoming a thing of the past.”
Many older men, for whom hat-wearing is second nature, admit they are baffled and even outraged at the vogue for a bare head.
Maiduguri trader Abdulahhi Abubakar, 43, said the phenomenon was “an aberration of the culture of the Hausa” while lecturer Lere Adeyemi said it “violates the ethos of Nigerian culture.”
Former teacher Benjamin Ofomadu, 76, said for his generation, not to wear a hat with traditional dress was considered “a cultural sacrilege of sort and... irresponsible.”
In some cultures, hats are seen as a “mark of respect for your head... your destiny or inner god,” said Adeyemi, who teaches African and Asian cultural studies at the University of Lagos.
“If you do not wear a cap on a traditional dress, your dressing is incomplete,” he added.
“It simply shows that there is a disconnect between such a person and culture, which is part of our life. And this is sad.”
Critics blamed television and the creeping influence of foreign or Western culture for the trend, while Adeyemi claimed the dress codes in some jobs were a lingering form of colonialism.
Nigeria’s banking sector, for example, requires men to wear a Western-style suit and tie. Horsehair wigs and gowns introduced by the British former rulers are still seen in the legal profession.
Young men in jeans, t-shirts — and even baseball caps — are meanwhile increasingly seen in places such as Lagos, indicating that outside trends were taking hold.
“They see people in suits and they admire them. They no longer appreciate caps,” said Ibrahim Musa Babagana, a 52-year-old sociology teacher.


Inside the Saudi 100 Brands showcase in Paris 

Updated 04 July 2025
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Inside the Saudi 100 Brands showcase in Paris 

  • A closer look at the 11 Saudi designers who exhibited during Paris Fashion Week last month

PARIS: During Paris Men’s Fashion Week last month, the Saudi 100 Brands showcase by Tranoï took over the fifth floor of the LVMH-owned La Samaritaine department store in the French capital. Eleven Saudi designers showcased their creativity in an initiative from the Saudi Fashion Commission. 

The top floor of the iconic address, with its historic peacock-mosaic frieze, Gustav Eiffel wrought-ironwork, and spectacular glass ceiling provided the perfect setting for the originality and exuberance of the young designers presenting their craftsmanship and heritage.  

Visitors at the Saudi 100 Brands showcase in Paris. (Supplied)

Burak Cakmak, CEO of the Fashion Commission of Saudi Arabia, said: “Saudi Arabia is a fantastic hub of talent and expertise. This showroom at La Samaritaine represents a major opportunity for Saudi designers to showcase their collections during Paris Fashion Week. It is also a powerful way to strengthen ties between the Saudi Fashion Commission and international fashion players, including Tranoï.”  

Here, we run down the 11 brands on show. 

1886 

Saudi streetwear brand 1886 on display in Paris. (Supplied)

Launched in 2016, 1886 was Saudi’s first premium streetwear brand. Renowned for its quality denim, the brand launched T-shirts this year featuring Jeddah, Al Ula and Abha to celebrate its Saudi heritage. Co-founder Fahad Aljomiah has a “Designed in KSA” sign on his office wall as a daily inspiration for his team. “We have the talent, knowledge, taste and willingness to work hard to set the industry standard, to put KSA definitely on the international fashion map,” he told Arab News.  

REBIRTH 

Tala Abukhaled launched her eco-friendly luxury resortwear label three years ago, to breathe new life into Saudi artistic craftsmanship and cultural traditions. “My clients tend to be people who love to travel, they’re adventurous, free-spirited and eco-conscious,” she said. One of Abukhaled’s recurring motifs is the integration of raffia made from palm fronds, and woven into macramé detailing. Her palette for her latest collection — Resort 25 — is neutral sand, with hot pink, tangerine orange and olive green. 

AWAKEN 

“Our slogan is ‘Open your eyes.’ We want to encourage people to wake up to their life, not to live in a virtual world,” said Khalid Almasoud, founder of the Riyadh-based streetwear brand. The brand’s logo is jaquard woven or serigraphed onto many of their pieces.  

WAAD ALOQAILI COUTURE 

Each intricate creation of this label — founded in 2019 by sisters Waad and Ahlam Aloqaili —  is strongly rooted in Saudi tradition, crafted with emotional elegance and cultural depth, with the goal of empowering women. Aloqaili’s hand-beaded teal and emerald mermaid gown with short train stole the show. 

ELEVEN 

Fusing innovation with comfort, the collection from this Riyadh-based label — bold, distinctive and contemporary —was entirely produced in Saudi, reflecting a strong local identity ready to be exported to the wider world. 

HAJRUSS 

Hajruss is a contemporary streetwear label fusing innovation and craftsmanship in its creations. The brand combines modernity and tradition, with particular attention to detail and high-end materials. “Each collection is a dialogue between heritage and innovation — where clothing becomes a medium for storytelling,” the catalogue for the showcase stated. 

MIRAI 

Mirai co-founders Abdulrahman Tarabeh (L) and Omar Shabra. (Supplied)

Mirai means ‘future’ in Japanese. The label fuses Saudi culture, style and energy with Japanese minimalism and attention to detail. “We chose the name Mirai because we believe that timelessness is the future,” said co-founder Abdulrahman Tarabeh. “We don’t follow trends, we don’t follow any fashion calendar; whatever we enjoy making, we make. With Omar (Shabra, his co-founder), we want to create a community where people can tell their personal stories through their clothes.’ Tarabeh pointed out a white jacket with tiny brown dots, “This is one of our signature designs. We sourced the fabric from Tuscany, Italy, and it’s coffee-washed,” he said. “The buttons are engraved with Sakura, Japanese cherry blossom.”  

RAZAN ALAZZOUNI 

With a background in sculpture and fine arts from Tufts University, Razan Alazzouni is known for “blending art, femininity, and craftsmanship” in her designs, which are “sculptural, delicate, and timeless” and “celebrate soft glamour and Saudi heritage through refined, handcrafted pieces made in her Riyadh atelier,” according to the catalogue.  

RBA 

Founded in 2017 in New York City, this “cross-cultural Saudi fashion brand” merges bold design, premium quality, and urban aesthetics to create unique streetwear pieces. “Each design is more than clothing — it’s a story woven with symbolism, culture, and modern elegance,” the catalogue stated. “RBA creates pieces that celebrate diversity, sustainability, and artistic expression.” 

REEM ALKANHAL 

Designer Reem Alkanhal in front of her eponymous label's collection. (Supplied)

This label designs clothing for women who like to express their femininity with simple elegance. The Sword collection, created for the show, “reflects this vision — merging traditional symbolism with modern sophistication for the confident, contemporary woman,” according to the catalogue. 

YASMINA Q 

Yasmina Q is a comtemporary womenwear label that seeks to create positive change through working mindfully with local communities, with a focus on knitwear. “We’re very focused on sustainably. I’m based in Saudi, we source our yarn from Italy and produce in London. Each piece we produce has zero waste,” said founder Yasmina Qanzal.  


Saudi luxury brand Lavish Concepts opens London atelier 

Updated 40 min 50 sec ago
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Saudi luxury brand Lavish Concepts opens London atelier 

LONDON: On June 26, the luxury lifestyle brand Lavish Concepts, founded by Saudi businesswomen Nada Altobaishi and Hala Al-Sharekh, opened an atelier in Chiswick, London.  

Described as “a slow, salon-style shopping experience,” the atelier showcases a carefully curated selection of fashion, jewelry and objets d’art that blend artisanal skill, cultural heritage and contemporary design. It is the first permanent home for Lavish Concepts, which has previously only staged temporary pop-ups in the UK capital. 

“We wanted to reframe how people experience luxury: less noise, more nuance,” Altobaishi tells Arab News. “The Chiswick Atelier captures that in every detail. It’s not about volume; it’s about storytelling and voice.” 

 Lavish Concepts' co-founders Nada Altobaishi and Hala Al-Sharekh in their new London atelier on its launch night. (Supplied/Naela El Assad)

Nine Saudi brands are featured, including Dalsh Designs, Herfah, Yarakech, and Qormuz. The wider lineup also includes products from brands originating in the UK, US, UAE, Oman, Morocco and Jordan. 

“Each selection is deeply intentional. With the Saudi brands, we looked for designers who are redefining heritage — not discarding it — and reworking it into something unapologetically current and wearable,” Al-Sharekh, officially designated as Lavish Concepts’ “brand visionary,” says. 

Positioning Lavish Atelier as a “slow, salon-style” space rather than a conventional boutique was a deliberate decision on the part of its founders. 

“The stories behind these pieces and our partner brands deserve more than a passing glance,” says Altobaishi. “We wanted a space that encourages pause; a place where conversation and great craftsmanship are given equal weight.” 

The pair’s Saudi identity shapes every element of the atelier, says Al-Sharekh. “From the aesthetics to the hospitality, the way we curate is always filtered through a very Saudi sense of meaning and memory.” 

So far, Lavish Concepts has yet to stage an event in Saudi Arabia, but plans are in place to do so within the next 18 months, the founders say. 

Meanwhile, they hope that visitors to this new permanent home in London will walk away with a deeper appreciation of the craftsmanship and cultural richness behind each piece. 

“This isn’t just an event, it’s an invitation to participate in the Lavish lifestyle. We hope people leave feeling like they’ve stepped into a slower, more considered rhythm, one that stays with them well beyond the double doors,” Altobaishi concludes. 


Imaan Hammam continues to highlight Arab culture  

Updated 01 July 2025
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Imaan Hammam continues to highlight Arab culture  

DUBAI: Dutch Moroccan Egyptian model Imaan Hammam touched down in Cairo this week for an undisclosed photoshoot and shared highlights from the trip on social media, set to music by the late Egyptian singer Abdel Halim Hafiz.

Posting to her 1.7 million Instagram followers, Hammam offered a visual diary of her stay, capturing a mix of street scenes, style moments and local ambiance. 

The carousel opened with a mirror selfie in an elevator, where she wears a high-waisted printed maxi skirt paired with a black fitted top. In another shot, she appears in a more laid-back look featuring camouflage trousers, a white tank top, a grey hoodie and yellow sneakers.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Imaan Hammam (@imaanhammam)

She also shared a short video that captures her tuk-tuk ride through a narrow alley, followed by snapshots of Cairo’s street life, including a local bookstore and a rooftop view of a mosque at sunset.

Hammam’s Cairo visit reflects a growing interest in reconnecting with her roots, something that also drives her latest passion project, Ayni.

Launched earlier this year, Ayni is an archival platform dedicated to preserving and celebrating Arab artistic expression through Hammam’s perspective. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AYNI by IMAAN (@ayni.vault)

In a video she shared on the Ayni’s Instagram account, she said: “For me, its always been so much deeper than just fashion. It is about staying connected to my roots, telling stories that move me and shining a light on the voices that need to be heard.” 

She said her hope for Ayni is for it to grow beyond a personal vision and become a “real community.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AYNI by IMAAN (@ayni.vault)

Hammam is one of the most in-demand models in the industry. She was scouted in Amsterdam’s Centraal Station before making her catwalk debut in 2013 by walking in Jean Paul Gaultier’s couture show.  

Hammam has appeared on the runway for leading fashion houses such as Burberry, Fendi, Prada, Bottega Veneta, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera, to name a few, and starred in international campaigns for DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani, Tiffany & Co. and others.


Amina Muaddi joins starry front row at Jacquemus show

Updated 30 June 2025
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Amina Muaddi joins starry front row at Jacquemus show

DUBAI/ PARIS: Jordanian Romanian footwear designer Amina Muaddi joined the celebrity guest list at Sunday’s Jacquemus show during Paris Fashion Week for menswear.

The show took place on the final day of menswear fashion week at Versailles.

Muaddi, who showed off a casual monochrome look, was joined by the likes of Camila Alves McConaughey and her Hollywood actor husband Matthew McConaughey. South Korean singer Kim Hong Joong was on hand as US actress Emma Roberts also made an appearance.

Camila Alves McConaughey and Matthew McConaughey pose outside the Jacquemus show. (Getty Images)

Jacquemus has long attracted a cult celebrity following, with many glittering names attending its shows.

The spectacle of celebrity is a trend that dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes.

In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event.

Beyonce and Jay-Z didn’t just attend Louis Vuitton’s blockbuster show — they became the show.

As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star.

As the industry’s spring season wrapped up Sunday, it’s clear: Fashion’s global audience is focused less on what’s worn and more on who’s wearing it.

This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before.

“It’s about celebrity clickbait, and it’s at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,” said Anna Barr, a fashion magazine editor who attended shows.

Beyonce's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn’t in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star.

What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don’t just stage shows — they produce spectacles.


Amira Al-Zuhair walks for AWGE in Paris

Updated 29 June 2025
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Amira Al-Zuhair walks for AWGE in Paris

DUBAI/PARIS: Saudi French model Amira Al-Zuhair hit the runway at the AWGE show as part of Paris Men's Fashion Week.

The 24-year-old model showed off an ensemble featuring a trench coat  layered over a white vest and tartan-style miniskirt by A$AP Rocky’s label.

Amira Al-Zuhair hit the runway at the AWGE show. (Getty Images)

Rapper-designer A$AP Rocky’s second fashion show was attended by his long-term partner Rihanna, who sat front row with their son Riot. His sophomore collection, titled “Obligatory Clothing,” was just (about) how you take the simple uniform or the purpose of a uniform, and how people correlate that to profession, lifestyle and everything,” Rocky said after the show, according to WWD.

The show was a riot of color, with its precision tailoring praised by a number of fashion critics.

Rihanna sat front row with her son Riot. (Getty Images)

It came as colors ran wild and silhouettes softened at Paris Men's Fashion Week, which ended Sunday, as designers brought a rare breath of fresh air to a gloomy fashion climate.

Despite the economic turbulence affecting the luxury sector, this Fashion Week was a “shot of creativity that felt incredibly good,” Alice Feillard, men's buying director at Galeries Lafayette, told AFP.

The Spring/Summer 2026 season “is much more creative than the previous ones, which were a bit duller”, said Adrien Communier, the fashion editor at GQ France.

Both experts observed a more relaxed vibe, with Feillard pointing to “good humor” and “optimism,” while Communier noted a “lighter mood.”

“With so many debuts, there was a sense of renewal. And so, I found that people were more curious,” he added.

After a notable women's show in March, Julian Klausner made waves Thursday with his first menswear show for Dries Van Noten, while Jonathan Anderson's long-awaited debut at Dior drew applause on Friday.

A renewed burst of creativity lit up the runways, most visibly through bold color choices. Brown tones and pastels made way for a richer, more saturated palette for next summer.

Saint Laurent opened the week with violet, navy, orange and moss green, while Pharrell Williams at Louis Vuitton channeled Indian motifs and hues.

Dries Van Noten made a splash with bold fuchsia and blood red, while Kenzo exploded with candy pink, aquatic blue and chick yellow.