They are the traditional markers in Nigeria of both ethnic and social identity — and even royalty — but for Raphael Akindele and young men like him, hats are sometimes quite literally a pain.
“I just don’t feel smart and comfortable wearing a hat on a ‘buba and sokoto’,” said the 21-year-old, referring to the traditional long robe and trousers worn by many Nigerian men.
“Such dressing belongs to the old school,” the computer technician told AFP at a recent Lagos wedding, where his t-shirt and jeans set him apart from other guests in colorful traditional attire.
From Trilbies, Homburgs and Panamas to Bowlers and Fedoras, hats were once an essential part of any appropriately dressed Western gentleman’s wardrobe until fashions changed.
But in Nigeria, hats of all colors, shapes, sizes and designs are still a regular sight.
Internationally, the country’s current most famous hat wearer is President Goodluck Jonathan, who is rarely seen without his black Fedora, which is widely worn by men in Nigeria’s oil-rich southeast.
Elsewhere, the Trilby or Bowler, sometimes adorned with a white feather, is in vogue with men in the Niger Delta, while men from the Hausa ethnic group favor the “habar kada,” which is likened to a crocodile’s mouth.
Many Yoruba men plump for the “gobi,” an embroidered soft cap that can be worn either fully raised or tilted to one side, or the “abeti aja,” whose triangular flaps are folded either side like dog ears.
For Igbo males, only traditional chiefs and monarchs wear the red fez-like hats popular in northern Africa, while others sport headgear similar to the “gobi.”
With such a wide variety, it might be thought that any image-conscious young man would be able to find one to suit his own style.
But Ismail Aminu, a 24-year-old student in the northeastern city of Maiduguri, said simply: “I get headaches whenever I put on caps for long.
“I use them occasionally or during religious or traditional ceremonies because I see them as a burden on my head.
“Caps in this part of Nigeria are heavy because they are mostly knitted and starched. Using caps among the youths is gradually becoming a thing of the past.”
Many older men, for whom hat-wearing is second nature, admit they are baffled and even outraged at the vogue for a bare head.
Maiduguri trader Abdulahhi Abubakar, 43, said the phenomenon was “an aberration of the culture of the Hausa” while lecturer Lere Adeyemi said it “violates the ethos of Nigerian culture.”
Former teacher Benjamin Ofomadu, 76, said for his generation, not to wear a hat with traditional dress was considered “a cultural sacrilege of sort and... irresponsible.”
In some cultures, hats are seen as a “mark of respect for your head... your destiny or inner god,” said Adeyemi, who teaches African and Asian cultural studies at the University of Lagos.
“If you do not wear a cap on a traditional dress, your dressing is incomplete,” he added.
“It simply shows that there is a disconnect between such a person and culture, which is part of our life. And this is sad.”
Critics blamed television and the creeping influence of foreign or Western culture for the trend, while Adeyemi claimed the dress codes in some jobs were a lingering form of colonialism.
Nigeria’s banking sector, for example, requires men to wear a Western-style suit and tie. Horsehair wigs and gowns introduced by the British former rulers are still seen in the legal profession.
Young men in jeans, t-shirts — and even baseball caps — are meanwhile increasingly seen in places such as Lagos, indicating that outside trends were taking hold.
“They see people in suits and they admire them. They no longer appreciate caps,” said Ibrahim Musa Babagana, a 52-year-old sociology teacher.
Hats off for young Nigerians as fashions change
Hats off for young Nigerians as fashions change
Georgina Rodriguez steals the spotlight at Dubai event
DUBAI: Argentine model Georgina Rodriguez made a head-turning appearance this week at the Globe Soccer Dubai Awards 2024, held as part of the Dubai International Sports Conference 2024.
She attended the event alongside her longtime partner, Cristiano Ronaldo, who was honored with two awards: Best Middle East Player 2024 and All-Time Top Goal Scorer.
Rodriguez turned heads in a fitted black dress featuring a sweetheart neckline and lace-detailed sleeves. She completed her look with black pointed-toe heels and carried a matching black purse.
The couple was joined by Ronaldo’s eldest son, Cristiano Jr., making it a family affair at one of the year’s most celebrated sports events.
Upon accepting the award, Ronaldo, who plays for Saudi Arabia’s Al-Nassr FC, expressed his gratitude on stage, saying: “For me, it is a big pleasure to win this trophy. It is very different than the other ones. It is a pleasure to be in this gala. (There are) a lot of champions here, young generations and old generations.”
He continued: “I have to say thank you to my own family, my kids. They are all here in Dubai. My oldest son is there. My wife is here. She’s my lovely support all the time to carry on to play. In one month I’m gonna be 40 years old but I’m not finished yet. I will continue because I want to win titles, I want to be a champion.”
After the event, Ronaldo shared pictures with his 646 million Instagram followers, captioning the post: “A great way to end the year. Thank you to my teammates, staff, to everyone who has supported me along the way, and especially to my family. There is still more to come.”
The couple were later spotted at Nobu Dubai in Atlantis the Palm, where there was also Brazilian football player Neymar and former Italian footballer Alessandro Del Piero.
Rodriguez and Ronaldo traveled to Dubai following their family vacation in Lapland, Finland, where they celebrated the festive season.
The couple shared glimpses of their activities on Instagram, including an in-house dinner with their children, sledding adventures, ice baths and more, giving fans a peek into their holiday moments.
Mytheresa CEO on personalization, culture, Saudi Arabia’s luxury boom
DUBAI: As Saudi Arabia cements its position as a global centre for luxury, the Kingdom’s burgeoning fashion market is capturing the attention of high-end retailers worldwide.
Mytheresa, one of the leading luxury e-commerce platforms, is at the forefront of this shift, catering to a growing and increasingly discerning Saudi clientele.
Michael Kliger, CEO of Mytheresa, revealed how the brand is evolving alongside the Kingdom’s dynamic landscape, with a focus on personalization and cultural connection.
“We’re witnessing incredible changes in the Saudi market,” Kliger said. “More Saudis are staying in the region, with some even moving back permanently, which has created a significant increase in local demand for luxury fashion.
“Events like weddings and receptions have always been important here, but now, with cinemas and fine dining experiences becoming more common, there are even more occasions for people to dress up.”
While Mytheresa does not yet have a physical presence in Saudi Arabia, its strategy focuses on creating meaningful connections with local clients.
“We host a variety of events to engage directly with our Saudi customers,” Kliger said. “Recently, we had a dinner at Hia Hub in Riyadh with the designers of Oscar de la Renta, and in Jeddah, one of our clients hosted 100 of her friends for us at a hotel. These gatherings, along with style suites where customers can try curated collections, allow us to bring the Mytheresa experience to them in a personal and exclusive way.”
Additionally, the e-tailer frequently collaborates with local creatives to create authentic connections with their customers. Kliger said that understanding the timing of local events and traditions, such as Ramadan and other festive gatherings, is essential. He highlighted the importance of working with local influencers and ambassadors to ensure the brand’s messaging feels genuine and accessible, making it easier for Saudi customers to engage with Mytheresa.
Personalization too, is at the heart of Mytheresa’s approach. “It’s not about catering to a ‘Saudi style,’ but understanding each individual client,” Kliger said. “For example, one of our clients in Riyadh loves Yamamoto and Sacai. It’s about identifying those preferences and curating options that resonate with their personal taste. That’s what makes our service unique.”
Kliger also touched on the recent acquisition of Net-a-Porter by Mytheresa and its implications for the Saudi market.
“Net-a-Porter complements what we do at Mytheresa,” he said. “They’re strong in discovery and editorial, while we focus on highly curated, established luxury brands. Together, we can cater to different corners of the luxury market without diluting our individual strengths.”
As Saudi Arabia’s young, tech-savvy population drives the growth of e-commerce, Kliger emphasized the importance of adapting to the Kingdom’s digital preferences. “Social media usage here is unique, with platforms like TikTok and Snapchat playing a major role in how people interact and shop. Understanding these behaviors is key to connecting with this market,” he said.
With a focus on personalization, community engagement, and digital strategy, Mytheresa is poised to strengthen its position in Saudi Arabia’s thriving luxury landscape. “The Saudi market is one of the most dynamic regions for us,” Kliger said.
Amina Muaddi celebrates festive milestone ahead of Beyonce show
DUBAI: Jordanian Romanian shoe designer Amina Muaddi celebrated a major fashion moment this week, taking to Instagram to share her excitement over Beyonce wearing her custom Yigit pumps in a teaser for the star’s NFL Christmas Day Halftime Show on Netflix.
Muaddi shared the video on her Instagram Stories. In the clip, the music icon can be seen wearing the satin heels in black and adorned with studs.
In the clip that Beyonce also shared on her Instagram account, the music sensation was seen holding a banjo, a stringed instrument often linked to folk, country, and bluegrass music. She wore a wide-brimmed black hat paired with sleek sunglasses, a colorful patterned cape featuring red and blue hues, and a rhinestone-adorned top. The outfit was completed with black gloves and a black skirt.
“I’m sending you big joy and love on this cowboy Christmas Eve. I’ll see y’all tomorrow, in my city HTX,” Beyonce wrote to her 313 million followers, referring to Houstan, Texas.
In another teaser posted last week, the singer also chose Amina Muaddi heels — the Begum glass pumps.
The “Texas Hold ‘Em” singer will headline the Baltimore Ravens-Houston Texans game’s halftime show on Dec. 25, after the Kansas City Chiefs play the Pittsburgh Steelers will play earlier in the day. Both games will feature a special pre-game performance of “All I Want for Christmas” by Mariah Carey.
Beyonce seems to be a fan of part-Arab designer Muaddi. During the singer’s Renaissance World Tour last year, she was spotted in Muaddi’s creations on stage on a number of occasions.
“I’m so happy to be part of this queen’s historic tour. Every time I see her on stage I’m in complete awe of her — the ultimate supernova. Grateful to @beyonce and her team of incredible creatives for these @aminamuaddiofficial moments on stage,” Muaddi wrote on Instagram at the time.
Muaddi launched her eponymous footwear line in August 2018, approximately one year after departing from her role as co-founder and creative director of luxury footwear label Oscar Tiye.
The shoemaker’s eponymous label’s distinct pumps, sling-backs, mules, boots and sandals in an array of vibrant colors and holographic designs have since garnered a loyal checklist of famous fans, including Dua Lipa, Gigi Hadid, Kylie Jenner and Hailey Bieber Baldwin.
Sofia Carson flaunts Lebanese labels at New York performance with Andrea Bocelli
DUBAI: Singer and actress Sofia Carson continued her love affair with powerhouse Lebanese designers at two shows in New York this week, after showing off looks by Elie Saab and Zuhair Murad at promotional events on numerous occasions this year.
Carson performed at New York’s Madison Square Garden alongside legendary Italian tenor Andrea Bocelli this weekend in a scarlet gown from Elie Saab’s Autum/ Winter Couture 2022 line. One day later, she hit the stage for part two of the event in a black, off-the-shoulder taffeta dress from Zuhair Murad’s ready-to-wear pre-Fall 2024 collection.
“As I stepped off stage, my mom, my dream maker, held my hand and asked me what I felt. . . I said ‘I feel elated,’” Carson captioned a carousel of behind-the-scenes shots on Instagram, in which she is wearing Murad’s creation.
In October, the singer and “Purple Hearts” actress was spotted in New York in a caped Elie Saab couture look from the maison’s Spring/Summer 2024 collection, while earlier that month she hit the red carpet in Rome in another gown by the designer.
Carson showed off a sea green gown from Elie Saab’s Fall/Winter 2023 couture collection at the “Andrea Bocelli 30 - The Celebration” premiere in Rome.
The A-symmetrical neckline and sweeping ballgown skirt brought a dose of glamor to the red carpet, with Carson opting for a sleek up-do and diamond-and-emerald earrings.
“Honored to have been by your side as we premiered your film,” the actress posted on Instagram alongside a photo in which she is seen posing with Bocelli.
The film chronicles Bocelli's three-day July concert event in Italy honoring his 30th anniversary in the music industry.
Rewind to May and Carson was seen in the French Riviera as she walked the Cannes Film Festival red carpet in yet another look by Saab. The star opted for an olive-toned ensemble from the designer’s Spring/ Summer 2024 couture collection.
Carson is something of a fan of Lebanon’s couturiers — in 2022 the actress attended the Global Citizen Festival in New York a coordinating look from Zuhair Murad’s Resort 2023 collection, while in late 2023, the actress cut an elegant figure in a Zuhair Murad gown at the second annual Cam for a Cause event in memory of her former co-star Cameron Boyce.
Georgina Rodriguez visits Dior exhibition in Riyadh
DUBAI: Argentine model Georgina Rodriguez visited an exhibition celebrating the life and work of fashion designer Christian Dior at the National Museum of Saudi Arabia in Riyadh this weekend.
The Riyadh-based model, who is the long-term partner of football star Cristiano Ronaldo, took to Instagram to share insights about the exhibit, which is running as part of this year’s Riyadh Season.
“Highly recommend to immerse yourself in the ‘Christian Dior: Designer of Dreams’ exhibition in Riyadh. A magical journey through the history of haute couture, showcasing the works of art by visionary designers for 75 years (sic),” Rodriguez captioned a short clip on Instagram.
“Christian Dior: Designer of Dreams” is a collaboration between the French fashion house and Saudi Arabia’s General Entertainment Authority.
The event, which runs until April 2, explores the legacy of Dior and his successors through a fresh narrative specially curated for the show by art historian Florence Muller and scenographer Nathalie Criniere.
Highlights include tributes to some of Dior’s classic designs, such as Miss Dior and J’adore, and an homage to the Lady Dior bag in the form of the Dior Lady Art project.
British milliner Stephen Jones, one of Dior’s master creators, was heavily involved in the creation of the exhibition.
“When we were installing the hats, some of the looks I remembered, some I didn't. But many have never been shown before, so it sometimes feels like I’m seeing them for the first time,” Jones told Arab News earlier this month.
