DOHA: Athletics must become “a lot more entertaining” and follow the lead set by basketball and winter sports to attract younger fans, Sebastian Coe urged on Thursday.
The world athletics chief, speaking in Doha 24 hours ahead of the opening Diamond League meeting of the season, said his sport needed to adapt and use new formats and engage with its audience more on social media.
“We have to make our sport a lot more entertaining and a lot more innovative for younger people, that means the speed with which they watch events,” Coe told reporters at a press conference in Doha.
“Our activity is athletics but our business is entertainment,” he added.
Coe cited the example of winter sports, which have brought in several new competitions in recent years, including 10 new events at the Sochi Olympics in 2014.
These included the Luge relay, women’s ski jumping and snowboard parallel slalom.
Coe also pointed to the NBA, which has attracted hundreds of millions of fans on social media including Twitter, Facebook and Instagram.
“If you look at the way a lot of winter sports are presented... crowds are entertained and the way social media is used to bring the competitors into the lives of spectators, I think Nordic sports has definitely done that very well.
“If you look at the younger audiences which are now watching winter sports at the Olympic Games, that’s actually a younger cohort than in the summer games.
“There are things we can learn from.
“If you look at the way the NBA, NHL have really pushed the envelope on social media, that’s been quite innovative.”
He added: “We have to be on our game on this.”
The IAAF president also re-affirmed recent claims that changes could be made to speed up the format of the Olympics and World Championships.
He also said athletics should consider extending its season, which currently runs from May to September.
“We are never going to die, we are a strong sport, but I think we can be much better.
“I don’t think we have kept up with other sports in the way we access younger people,” said Coe.
Friday’s meeting in Doha is the opening outdoor event of an Olympics season but comes at a time when athletics is under a cloud and dealing with the latest doping allegations.
Despite that, a strong field of some 80 current and former Olympic medallists will be competing in Qatar, including Kenya’s Asbel Kiprop, the Netherlands’ Dafne Schippers and Jamaica’s Veronica Campbell-Brown.
Coe calls for athletics to be ‘more entertaining’
Coe calls for athletics to be ‘more entertaining’
TATA IPL mega auction is a significant milestone, says Indian ambassador
- Saudi government, SACF and people of Jeddah deserve much praise for their warm hospitality and support, says envoy
- Event is a historic sporting achievement in Jeddah — SACF
RIYADH: The Indian Premier League mega auction held at Jeddah’s Abadi Al-Johar Arena highlights the enduring friendship between India and Saudi Arabia, the Indian ambassador has said.
Suhel Ajaz Khan hailed the event, from Nov. 24-25, as a significant milestone in the growing influence of cricket across the region.
“Cricket, as we all know, is more than just a sport,” he told Arab News. “It is a powerful connector, bringing people together across borders, cultures and languages. Today, the IPL has become a global spectacle — a platform where talent, ambition and passion for the game converge. But beyond the game itself, it is events like these that reflect the deepening relationship between India and Saudi Arabia, two nations whose partnership continues to strengthen on every front, from economic cooperation to cultural exchange.”
The envoy praised the Kingdom, Cricket Saudi and Jeddahwis for their tremendous support.
“The Saudi government and the people of Jeddah deserve a lot of praise and applause for their warm hospitality and support in hosting this remarkable event,” he said. “A lot of credit is also due to the Saudi Arabian Cricket Federation, who made this event possible.
“It was also heartening to see how the Saudi community, with its growing enthusiasm for cricket, had wholeheartedly embraced this event.”
The SACF described the TATA IPL mega auction as “a historic sporting achievement in Jeddah.”
“Over the past two days Jeddah has witnessed an unprecedented sporting event by hosting the IPL mega auction at Abadi Al Johar Arena, as part of the Jeddah Calendar, becoming the first international cricket event to be held in the Kingdom,” it said in a statement.
The auction was attended by officials and sports fans. A total of 1,574 players went under the hammer, with 1,165 Indian players and 409 overseas players competing for a place in the world’s premier T20 league. Total spending amounted to around $76.7 million, said the SACF.
The mega auction concluded on Monday evening in the presence of Saudi Deputy Minister of Sport Bader bin Abdulrahman Al-Kadi, SACF Chairman Prince Saud bin Mishal Al-Saud, and Secretary of the Board of Control for Cricket in India and chairman-elect of the International Cricket Council Jay Shah. Also present were international figures in the world of cricket, while a drone show lit up the Jeddah sky with slogans symbolizing the partnership between the Kingdom and India.
Ayub century helps Pakistan crush Zimbabwe, level series
- Ayub struck unbeaten 113 as Pakistan beat Zimbabwe by 10 wickets to level one-day international series with one match to come
- Zimbabwe were all out for 145 at Queens Sports Club as they sought a second victory over the tourists
ZIMBABWE: Saim Ayub struck an unbeaten 113 as Pakistan crushed Zimbabwe by 10 wickets in Bulawayo on Tuesday to level a one-day international series with one match to come.
Zimbabwe were all out for 145 at Queens Sports Club as they sought a second victory over the tourists in three days having won by 80 runs in a rain-shortened tour opener.
Pakistan then atoned for a poor batting show on Sunday with Ayub and fellow opener Abdullah Shafique (32 not out) unstoppable as they reached their target in 18.2 overs.
Ayub struck 17 runs and three sixes off 62 balls in a 75-minute stand while Shafique claimed four fours in the southern city.
Ayub reached his century off 53 balls — the second fastest in an ODI international by a Pakistani after Shahid Afridi.
Zimbabwe, seeking a first ODI series win over Pakistan, utilized five bowlers, but none made an impression with Brandon Mavuta, who conceded 47 runs in four overs, particularly expensive.
After winning the toss, Zimbabwe were quickly in trouble with openers Joylord Gumbie (five) and Tadiwanashe Marumani (four) back in the pavilion with less than four overs bowled.
Only Dion Myers, who struck six fours in his 33, and veteran Sean Williams, who posted 31 before being trapped leg before by Ayub, impressed for the home team.
Pakistan-born all-rounder Sikandar Raza, often the batting savior for Zimbabwe, made just 17 before becoming one of three victims of Salman Ali Agha.
Abrar Ahmed took four wickets and Ali Agha three for Pakistan, who arrived in southern Africa after a 3-0 ODI series loss in Australia.
The Zimbabwe ODI series decider is set for Thursday, followed by three Twenty20 internationals from Sunday, also in Bulawayo. Pakistan then visit South Africa for an all-format tour.
Zimbabwe win toss and elect to bat in 2nd ODI against Pakistan
- Pakistan suffered 80-run humiliating loss to Zimbabwe in first ODI on Sunday
- Tayyab Tahir and leg-spinner Abrar Ahmed debut for Pakistan in second ODI
BULAWAYO: Zimbabwe won the toss and elected to bat in the second one-day international against Pakistan on Tuesday.
Pakistan made two changes after Zimbabwe recorded a stunning 80-run win on DLS method in the rain-affected first match to lead the three-game series 1-0 on Monday.
Middle-order batter Tayyab Tahir and leg-spinner Abrar Ahmed were awarded ODI debuts in place of Haseebullah Khan and fast bowler Mohammad Hasnain.
Haseebullah got dropped after making 0 in his debut ODI while Hasnain made way for Abrar with the wicket expecting to slow bowlers.
Zimbabwe didn’t tinker with its winning combination after Pakistan struggled against both pace and spin in the first game.
Pakistan have rested its frontline white-ball players Shaheen Shah Afridi, Naseem Shah and Babar Azam as they tested bench strength ahead of next year’s Champions Trophy.
Bulawayo will host the third and final ODI on Thursday and will also host both teams in the three-match T20 series.
‘As easy as the semifinal’ — Alhyasat predicts another win over Al-Qahtani
- Saudi fighter Al-Qahtani gets second chance against his Jordanian opponent after Islam Reda’s withdrawal from the PFL Mena Championship final
RIYADH: The author of arguably the biggest upset in the inaugural season of PFL MENA, Jordanian welterweight Abdelrahman “Cobra” Alhyasat, has predicted history will repeat itself during the first championship final on Nov. 29.
A relative unknown, Alhyasat shocked the world when he beat Saudi Arabian mixed martial arts star and title favorite Abdullah Al-Qahtani in the semifinals, winning by unanimous decision.
While the undefeated Alhyasat was initially scheduled to face Islam Reda in the final, an injury meant the latter had to withdraw — opening the door for a rematch with Al-Qahtani.
However, Alhyasat does not seem too excited about facing the “The Reaper” for a second time.
“I would have preferred to face a different fighter in the final, but Islam Reda’s injury led to Al-Qahtani being in the final,” he said.
However, “Cobra” is confident that he can make it 2-0 against the Kingdom’s biggest MMA star.
“I will repeat my victory over Al-Qahtani,” he said boldly, even stating the hometown disadvantage would not be much of an issue. “I’m comfortable with this matchup; it will be as easy as the semifinal. Fighting on his home turf won’t be a source of stress for me.”
While Alhyasat believes he can shut down Al-Qahtani again, he also knows the Saudi Arabian star will not have the same game plan as he did in their semifinal showdown — so he has made his own strategy adjustments to compensate.
“I expect Al-Qahtani to change his fighting style for the final. That’s why, during my specialized training camp in Thailand, we coordinated with the technical team to study all possibilities and adapt to the flow of the fight,” Alhyasat explained.
“The plan we’ve prepared for the final is flawless and ensures another victory over Al-Qahtani,” he added.
In fact, Alhyasat is so confident in his capabilities that he already has a celebration planned.
“I will celebrate the belt with my friends in Amman, enjoying Jordanian mansaf, even if my opponent changes his fighting style,” he said.
The complete PFL MENA Championships card:
PFL MENA Featherweight Championship: Abdelrahman Alhyasat (5-0) vs. Abdullah Al-Qahtani (9-2)
PFL MENA Welterweight Championship: Mohammad Alaqraa (7-0) vs. Omar El Dafrawy (12-6)
Amateur Women’s Atomweight Bout: Hattan Alsaif vs. Lilia Osmani
PFL MENA Bantamweight Championship: Ali Taleb (11-1) vs. Rachid El Hazoume (15-3)
PFL MENA Lightweight Championship: Mohsen Mohammadseifi (6-1) vs. Georges Eid (10-4)
Showcase Fights:
Lightweight MENA Showcase: Mansour Barnaoui (21-6) vs. Alfie Davis (17-4-1)
Heavyweight MENA Showcase: Slim Trabelsi (7-0) vs. Abraham Bably (5-0)
Featherweight Global Showcase: Jesus Pinedo (23-6-1) vs. Jeremy Kennedy (19-4)
Featherweight Global Showcase: Asael Adjoudj (8-1) vs. Jose Perez (9-1)
Middleweight Global Showcase: Costello van Steenis (15-3) vs. Joao Dantas (7-1)
FIFAe Finals 2024 to take place in Riyadh
- The tournament returns to the Saudi capital from Dec. 5-12 with a partnership between FIFAe and the Saudi Esports Federation
RIYADH: The FIFAe Finals 2024 come to Riyadh next month, the first time the event will include multiple esports titles.
Hosted at the SEF Arena at BLVD Riyadh City, it will unfold in two stages. Proceedings begin with the FIFAe World Cup featuring Rocket League from Dec. 5-8, followed by two FIFAe World Cups featuring eFootball (on console and mobile) that will run from Dec. 9-12.
Ahead of the tournaments, Turki Al-Fawzan, CEO of the Saudi Esports Federation, said: “As we continue to strengthen Saudi Arabia’s position as a global leader in esports, hosting the FIFAe Finals 2024 is a proud moment for us. This event not only highlights the Kingdom’s commitment to the esports ecosystem but also provides an unparalleled opportunity for players from across the world to showcase their talent and passion on a global stage. We’re excited to witness the next chapter of esports history unfold right here in Riyadh.”
Players have the opportunity to represent their nations and lift the official FIFAe World Cup Trophy on a global stage. Sixteen nations are competing in Rocket League and up to 18 will go head-to-head in eFootball.
In line with Rocket League’s third-party regulations, the prize pool stands at $250,000. The prize pool for both eFootball competitions (console and mobile) is $100,000 each, bringing the total prize distribution for the FIFAe Finals 2024 to $450,000.
“This year’s addition of multiple new titles marks a major expansion for football esports tournaments, offering players from diverse ecosystems the chance to compete on the biggest stage under the FIFAe banner. We’re excited to continue this momentum together with the SEF and look forward to bringing this event to life in December together with our partners and publishers,” said FIFA Secretary-General Mattias Grafstrom.
The FIFAe Finals 2024 follow the inaugural FIFAe Next Gen event in Liverpool, England, which included the first-ever FIFAe World Cup featuring Football Manager, alongside the FIFAe Fame Your Game Cup.
