JEDDAH: A new ranking has revealed the most influential Saudi women on YouTube — and shows the videos they produce are about five times more engaging than most other clips.
Online video intelligence company Tubular Labs ranked female YouTube creators in Saudi Arabia over the last 90 days.
The list, revealed on Monday, placed 21-year-old Saudi lifestyle video creator Njoud Al-Shammari as the most influential of all, with more than 890,000 subscribers. 
Lifestyle and beauty vlogger Asrar Aref came in second, followed by Amal Elmziryahi, who runs a cookery channel, Hessa Al Awad, a fashion and beauty vlogger, and AlJuhara Sajer, who runs a beauty channel.
The top five names on the list scored the highest on the "Tubular Influencer Score" (TIS), which takes into account 10 different metrics when generating the rankings, including the creator’s reach, engagement with viewers, and the channel’s activity.
Video geared towards women continues to grow on YouTube, with the number of hours spent watching female-related videos rising by 50 percent between 2014 and 2015 in the Middle East and North Africa. Saudi Arabia has the highest YouTube usage per capita globally.
Denis Crushell, VP at Tubular Labs, said: “Online video is more global than ever before, with creators around the world making content that resonates with their audiences. These top female Saudi creators deliver content that engages their audience, providing both entertainment value and inspiration. Collectively their content has drawn more than 184 million views (in) all time with an Engagement Rating… that is (five times) more engaging than average video.”
Diana Baddar, head of YouTube Partnerships in the Middle East and North Africa, said she was “happy to see these women’s hard work recognized by hard data”.
“Each of these creators continues to make high-quality content that is not only useful but is also an expression of their creativity. They are telling their own stories to their audience and the world, and will continue to utilize YouTube’s reach to more than one billion daily users to grow their channels,” she said.
“Where we were four years ago to where we are today, there has been a massive growth! We have thousands of channels in Arabic created by Arabic female content creators. That in itself proves that women haven’t found the content that interests them as much, so they felt the need to create it themselves,” Baddar added.
In October, YouTube launched Batala, a dedicated channel that features the region’s top female creators, featuring more than 100 women from across the Middle East and North Africa. All five channels in the Tubular Labs list are on Batala.
Njoud Al-Shammari, a 21-year old Saudi lifestyle and comedy vlogger, posts videos ranging from comedy and tips to fun tutorials. She often features her brother on her channel who is also a widely-followed YouTuber. She managed to get 890,000 subscribers and 52 million views in only a year.
Speaking to Arab News, Al-Shammari said that things were difficult to begin with.
“My brothers and I were harshly attacked by people for doing what I believe in. And the fact that my brothers appear in my videos made the attack even harsher,” she said.
Al-Shammari advised aspiring YouTube creators to invest in what they do best, but at the same time be creative and develop new categories to stand out. Hessa Al-Awad is a 24-year old Saudi beauty creator and an avid fan of Japanese pop culture. Her videos range from hair tutorials to personal hygiene tips. Hessa produces, shoots, and edits all of her videos in her house. She is the second creator on the list who has never revealed her face on YouTube — something that hasn’t held back her popularity on the video platform. Her channel has 469,000 subscribers and 60 million views.
Speaking to Arab News, Al-Awad said that she gained more confidence in herself and a lot of love from her fans, whom she calls “flowers.”
On being named among the top influential creators on YouTube, she said: “It feels like I am flying from happiness, and so proud of what I have achieved so far.”
AlJuhara Sajer, 25, started her YouTube channel in 2012. In her first videos, she did not show her face. She was so popular that her subscribers started recognizing her voice in Jeddah’s malls. She soon started showing her face on her channel, which has videos ranging from beauty tutorials, to fun conversations and challenges. Sajer, who is from Saudi Arabia, managed to get 423,000 subscribers and 48 million views on YouTube.
Sajer said that YouTube changed many things in her life, “I am not the same person I was five years ago, it changed me personally, not only socially and media wise. I became more outspoken, courageous and bolder, and more open-minded as I met a many people from different backgrounds. Now, I have bigger ideas.”
Ranking reveals Saudi Arabia’s top female YouTube stars
Ranking reveals Saudi Arabia’s top female YouTube stars
Investigation finds Meta profiting from ads promoting Israeli settlements in West Bank
- Ads included listings for property developments, calls for demolition of Palestinian homes, schools, playgrounds, appeals for donations for military equipment to be used in Gaza, Al Jazeera found
- Allowing such ads might violate international law, legal experts claim
LONDON: Meta has profited from more than 100 advertisements promoting illegal Israeli settlements and far-right settler activity in the occupied West Bank, an investigation by Al Jazeera revealed earlier this week.
The ads include listings for property developments in settlements such as Ariel, located 20 km east of the Green Line, as well as calls for the demolition of Palestinian homes, schools, and playgrounds. Some also solicit donations for Israeli military units operating in Gaza.
One of the most prominent advertisers is a Facebook page called Ramat Aderet, promoting luxury apartments with amenities such as saunas, jacuzzis, and cold plunges. The company, valued at $300 million according to financial data firm PitchBook, has received funding from the First International Bank of Israel.
Another 48 ads were posted by Gabai Real Estate, marketing homes in the West Bank settlements of Ma’ale Adumim and Efrat.
At least 52 of the ads were placed by Israeli real estate firms targeting buyers in Israel, the UK, and the US. Many remain active on Facebook after being published in March 2024, Al Jazeera reported.
Meta defended its ad policies, stating: “We have robust processes and teams to review ads, and our ad review system is designed to review ads before they go live. This system relies primarily on automated technology to apply our advertising standards to the millions of ads that run across our apps, while relying on our teams to build and train these systems and, in some cases, to manually review ads.”
Under international law, all Israeli settlements in the West Bank are illegal.
Legal experts argue that by failing to take down and profiting from these ads, Meta “becomes complicit in their criminal activity” and could face legal consequences. They also warn that allowing ads soliciting donations for military equipment in Gaza may violate international humanitarian law, as well as Meta’s own policy prohibiting the promotion of “the sale or use of weapons, ammunition, or explosives.”
Report finds Israel’s war on Gaza ‘worst ever conflict’ for journalists
- The Costs of War project at the Watson Institute for International Studies found that since Oct. 7, 2023, the Gaza war has killed more journalists than all major US wars combined
- Report warns that increasing threats against journalists not only endanger individuals but also undermine global news coverage, facilitate the creation of ‘news graveyards’
LONDON: A report released Tuesday by the Costs of War project at the Watson Institute for International Studies in the US has found that Israel’s war on Gaza is the “worst ever conflict” for journalists, with at least 208 Palestinian media workers killed since October 2023.
Titled “News Graveyards: How Dangers to War Reporters Endanger the World,” the study examines the toll of war on journalists, as well as broader trends in the US news industry that have weakened international coverage. It highlights how Gaza has seen an unprecedented death toll among journalists, far exceeding that of other conflicts in history.
“Attacks on journalists have exacerbated long term socio-economic shifts that have crippled the global news industry over decades and led to the de-prioritization of international news coverage and the closure of foreign news bureaus,” noted the report.
“Across the globe, the economics of the industry, the violence of war, and coordinated censorship campaigns threaten to turn an increasing number of conflict zones into news graveyards, with Gaza being the most extreme example.”
The Brown University-based nonpartisan research project, which analyzes the human, financial, and political costs of post-9/11 wars, found that “since Oct. 7, 2023, the war in Gaza has killed more journalists than the US Civil War, World War I, World War II, the Korean War, the Vietnam War, and the post-9/11 war in Afghanistan combined.”
The report also revealed that in 2024, a media worker was killed or murdered every three days worldwide — an increase from 2023’s rate of one every four days—attributed largely to the war in Gaza.
“Most reporters harmed or killed, as is the case in Gaza, are local journalists,” it added.
BREAKING: More journalists have died in Gaza since Oct. 7, 2023 than in both World Wars and other major wars, combined.
— The Costs of War Project (@CostsOfWar) April 1, 2025
Our new report outlines the costs of war to journalists – and the journalism we all rely on. [THREAD, 1/8] https://t.co/oeeqPqw5i2 pic.twitter.com/gSXWYjtXSl
Late in March, Palestinian journalists Mohammad Mansour, a correspondent for Palestine Today, and Hossam Shabat, a journalist for Al-Jazeera Mubasher, became the latest media workers to be killed in Gaza in Israeli attacks. The Israeli military admitted to killing Shabat, accusing him of being “a terrorist” it had “eliminated.”
The report accuses Israel of mounting “a full-spectrum effort to undermine the free flow of information,” citing the “near-total destruction” of media infrastructure, internet blackouts, misinformation campaigns, and restrictions preventing local journalists from leaving Gaza while barring foreign reporters from entering.
It also underscores the vital role local journalists play in conflict zones, describing them as bearing witness to “the realities and horrors of wars.
“Journalists serve as the eyes and ears of the world, seeking out solid, verifiable information amid a vortex of violence and a welter of rumor, manipulation, misinformation, disinformation, and propaganda,” the report continued.
The study also references Syria’s civil war, where hundreds of journalists were killed by government forces and armed groups. The Syrian Network for Human Rights estimates that 700 journalists and media activists have been killed since the conflict began in 2011.
The Watson Institute report warns that increasing threats against journalists not only endanger individuals but also undermine global news coverage and the “worldwide information ecosystem.”
“The decreasing number of experienced foreign correspondents in conflict zones, due to long term shifts in the global news industry that have led to the de-prioritization of international news coverage and the closure of foreign news bureaus, has likewise crippled critical knowledge and helped facilitate the creation of news graveyards,” said the report.
Israel’s military faces backlash over AI ‘Ghibli-style’ social media posts
- Attempt to jump on trend of posting AI-generated images in style of famed Japanese animation studio
LONDON: An attempt by the Israeli military to jump on the bandwagon of a social media trend that uses AI-generated images in the style of a legendary Japanese animation studio has spectacularly backfired.
The internet has been flooded by images in the style of Studio Ghibli after ChatGPT maker OpenAI launched a new image generator last week.
The craze has intensified debate over the extent to which artificial intelligence models breach copyright of artists. It also contrasts the painstaking work that goes into meticulously crafting the beautiful hand-drawn films produced by Studio Ghibli with the instant gratification culture fed by social media and the emergence of AI models.
Not wanting to be left out, the Israel Defense Forces on Sunday posted four images depicting different branches of its military in the Ghibli style on its social media accounts.
“We thought we’d also hop on the trend,” the post said.
What followed was a barrage of responses, many angry, many humorous, denouncing and mocking the post.
The images were shared as Israel intensified the bombing of Gaza where it has already killed more than 50,000 Palestinians and forced the population to flee their homes in an action it began in October 2023.
Many responded with AI-generated images in the Ghibli style on X that depicted Israeli brutality in the Palestinian territory.
The counter-images depicted Israeli soldiers mocking a blindfolded and handcuffed Palestinian child, and IDF troops pointing rifles at women and children against a backdrop of devastation.
“Colonizing art too,” read one reply in reference to Israel’s building of illegal settlements and its occupation of Palestinian land.
Other users pointed out that Hayao Miyazaki, the co-founder of Studio Ghibli, is a staunch pacifist and that many of his films contain strong anti-war messages.
He famously refused to travel to the US in 2003 to attend the Academy Awards where his work “Spirited Away” won an Oscar.
A video from 2016 appears to show Miyazaki’s disdain for AI-generated imagery. A clip from a documentary shows Miyazaki saying he was “utterly disgusted” after seeing an AI demo.
Netflix expands language support on TV in accessibility push
- Users are now able to access all available dubbing and subtitle options for any title, Netflix told Arab News ahead of the launch
- “Update responds to thousands of language availability requests per month,” Netflix said
LONDON: Netflix is expanding its language support on TV, allowing users to access all available dubbing and subtitle options for any title, the company told Arab News exclusively ahead of the official announcement on Tuesday.
“As more of our members enjoy shows and films from around the world — nearly a third of all viewing on Netflix is for non-English stories — subtitles and dubbing are more important than ever,” the company said in a statement shared with Arab News ahead of the official announcement.
“That’s why starting today, you’ll be able to pick from the full list of available languages for any title when watching Netflix on your TV.”
Previously, users were limited to five to seven languages based on their settings and location. The update — which make dubbing available in 36 languages and subtitles in 33, depending on the title — responds to “thousands of language availability requests per month,” Netflix said, adding that it also benefits users learning a new language by giving them more control over their viewing experience.
“We offer several additional features to support language learning, including the ability to customize subtitles, and the ‘browse by language’ feature on PC computers. These helpful features enhance the accessibility of our shows and movies, while supporting those set on being multilingual,” the statement said.
A 2020 study commissioned by Netflix in partnership with the UN World Commission found that 36 percent of people who watched Spanish-language content were interested in learning the language, compared to 15 percent of non-viewers.
In recent years, Netflix has expanded its non-English content strategy, investing in films and series from various countries and languages. Korean and Spanish content together accounted for 16 percent of global viewership in the first half of 2024, with “Squid Game” and “Money Heist” (“La Casa de Papel”) serving as standout examples.
Netflix is set to release four Arabic-language original series and films this year, following the success of “The Exchange,” “Al-Rawabi School for Girls,” “Honeymoonish,” “From the Ashes” and “Dubai Bling.”
US State Department orders enhanced social media screening for student and visa applicants
DUBAI: The US State Department has ordered overseas officials to scour the social media accounts of some student and exchange visitor visa applicants in a bid to stop critics of the US and Israel from entering the country, say media reports.
US Secretary of State Marco Rubio sent out a 1,700-word cable on March 25 titled “Action Request: Enhanced Screening and Social Media Vetting for Visa Applicants.” It described the process foreign service officers abroad must follow when reviewing student and exchange visitor visa applications.
Independent news site The Handbasket, which broke the story, said the cable asked consular officers to refer certain applicants to the Fraud Prevention Unit for a mandatory social media check. The enhanced vetting applies to those suspected of having terrorist ties or sympathies, those who held a student or exchange visa between Oct. 7, 2023, and Aug. 31, 2024, and those who have had a visa terminated since Oct. 7, 2023.
A State Department employee told the media outlet it was “pretty clear the immediate target is anyone who participated in pro-Palestinian protests — one of the triggers for social media screening is having been in the US on one of these visas between Oct. 7 and the end of last August.”
The cable states that, during the screening, officers “MUST ADDRESS any derogatory information indicating that a visa applicant may be subject to the terrorism-related ineligibility grounds of the Immigration and Nationality Act,” which includes “advocating for, sympathizing with, or persuading others to endorse or espouse terrorist activities or support a DESIGNATED FOREIGN TERRORIST ORGANIZATION.”
It also contains some broader guidance. One section suggests a student visa applicant does not necessarily need to express explicit support for terrorist activity in order to be denied as long as they demonstrate “a degree of public approval or public advocacy for terrorist activity or a terrorist organization.”
This could be evident in “conduct that bears a hostile attitude toward US citizens or US culture” or in “advocacy or sympathy for foreign terrorist organizations.”
“All of these matters may open lines of inquiry regarding the applicant’s credibility and purpose of travel,” the cable states.
Some directives are somewhat vague — perhaps intentionally, so they can be applied in whichever way is required, the State Department employee told The Handbasket.
The cable also cites a quote from Rubio’s interview with CBS on March 16: “We don’t want people in our country that are going to be committing crimes and undermining our national security or the public safety. It’s that simple. Especially people that are here as guests. That is what a visa is ... It is a visitor into our country. And if you violate the terms of your visitation, you are going to leave.”
Since taking up his role in January, Rubio has revoked at least 300 visas awarded to students, visitors and others. Last Thursday, he told the media he had signed letters on a daily basis. He refused to comment on how the cases came before him, but said he reviewed each one personally.
“If they’re taking activities that are counter to our national interest, to our foreign policy, we’ll revoke the visa,” he said.
Rubio added that a visa holder charged with a crime while in the US should automatically lose their permission to be in the US. Permanent residents, or green card holders, are not exempt from additional scrutiny and could also lose their status.
Last month, Rubio signed off on revoking the PR status of Syrian-born Mahmoud Khalil and Yunseo Chung, of South Korea, both of whom were involved in pro-Palestinian protests at Columbia University.
Khalil, who is married to a US citizen, was seized from his home by immigration agents and taken to a detention center in Louisiana. Chung has been in the US since the age of seven.
