ASICS has officially opened a subsidiary in Dubai, the first fully owned sales and marketing organization of the true sport performance brand in the Middle East.
ASICS Middle East LLC launched as part of the brand’s strategy to further expand its footprint in emerging markets whilst reinforcing its premium positioning. ASICS also plans to strongly increase marketing investment in the region as well as developing direct relationships with key retailers.
The Middle East subsidiary has replaced the current distributor Falaknaz, which has successfully represented the ASICS brand in the Gulf-region since 2003.
ASICS is now based in Dubai and has set up efficient logistic operations to allow for fast deliveries to retailers in the region.
“We are looking forward to strengthening our presence in the Middle East with the support of our talented team and local partners. The regional sports industry continues to thrive and presents the perfect opportunity for ASICS to introduce the full range of our products and services using the latest sports technology available on the market,” said Cengiz Kiray, general manager of ASICS.
Kiray and his team aim to optimize existing partnerships with retailers in the region, as well as developing new direct relationships with key accounts. ASICS Middle East LLC will build on the brand’s positioning and growth in the region to date.
ASICS Middle East LLC latest spring-summer 2017 collection is now available across the region through local retailers including Go Sport, Pairs, Foot Locker, The Athlete’s Foot, Stadium, U-Mark, Sportsone, Namshi.com, Level Shoe District and other top retailers throughout the GCC.
The brand is confident the new organizational structure will deliver accelerated growth in the Middle East region, replicating its success in Europe. ASICS is currently in the top three sports footwear brands in Europe and are a market leader in both performance running and in tennis.
ASICS opens Middle East subsidiary in Dubai
ASICS opens Middle East subsidiary in Dubai
Nesma forms JV with MAN Enterprise for Diriyah project
Nesma and Partners, a contracting company in Saudi Arabia, has announced a new joint venture with MAN Enterprise, a globally recognized construction and project management firm. This strategic partnership will drive forward the Diriyah project, a landmark development transforming the Diriyah district into a world-class destination, celebrating the rich history of Saudi Arabia.
The joint venture will strategically optimize resources, enabling the team to self-perform critical structural and finishing activities, significantly reducing reliance on subcontractors. Nesma and Partners, with its expertise in delivering large-scale megaprojects, brings a proven track record of impactful, high-quality projects. Combined with MAN Enterprise’s experience in high-end building construction, familiarity with Diriyah Company and their insights into local regulations and client needs, this collaboration will enhance the JV’s ability to achieve exceptional results.
This collaboration will bring to life critical components of the Diriyah projects, which offer a dynamic mix of entertainment, retail, education, business, and residential spaces, including hotels, dining options, and cultural attractions. This will enrich the Kingdom’s future by enhancing its global appeal and supporting economic growth.
Samer Abdul Samad, president and CEO of Nesma and Partners, said: “This joint venture is more than a partnership; it’s a shared commitment to bringing the Diriyah vision. Together, we will create a destination that not only honors the rich cultural heritage of Diriyah but also aligns with the objectives of the Kingdom’s Vision 2030, contributing significantly to the Kingdom’s transformation and its emerging role on the global stage.”
Diriyah, set to become the Kingdom’s “historic hub,” will showcase more than 300 years of history through a blend of heritage, culture, and modernity. The project will integrate world-class international brands with unique dining experiences and traditional local retail, making it a prime destination for Riyadh’s residents and international visitors alike. The districts of Diriyah will blend modern urbanist ideas with the historic Najdi architectural style, offering luxury hospitality experiences that reflect the rich cultural heritage of Diriyah and Wadi Hanifah. This aligns with the Kingdom’s goals to promote cultural preservation and tourism.
Patrick Abi Nader, CEO of MAN Enterprise, said: “Our partnership with Nesma and Partners embodies our shared commitment to quality and our strategic vision for the success of the Diriyah project. This collaboration unites our expertise, resources, and innovation, ensuring the project is executed to the highest standards and serves as a testament to our shared values.”
Lulu opens hypermarket in Al-Fakhriyah, Dammam; new stores coming up in Makkah, Madinah
As part of its continuous expansion strategy in Saudi Arabia, Lulu Retail has opened its 57th store at Al Fakhriyah, Qutb Al-Din Al-Shafie Street, Dammam.
The hypermarket offers a modern and convenient shopping experience, featuring a curated selection of high-quality products, while staying true to the brand’s signature commitment to affordability and excellence.
The new Store was inaugurated by the chief guest, Eng. Fayez Bin Ali Al-Asmari, head of West Dammam Municipality, in the presence of dignitaries, including Shehim Muhammed, director of Lulu Saudi Hypermarkets; Moiz Nuruddin, regional director for Eastern Province; Eng. Mohammed Bu Bshait, executive manager of the Eastern Province; Zaid Alsubaie, administration manager of Eastern Province; along with other senior officials from the company and the local community.
The new store, spread over 20000 square feet, features all the favorite shopping amenities that have made Lulu the fastest-growing retail chain across the Kingdom.
It provides ample parking space with a capacity for 181 vehicles. This ensures convenience for both local customers and travelers visiting the store.
The hypermarket is designed to efficiently meet the diverse needs of the community, offering everything from fresh groceries to household products.
Strategically located to serve both the local community and travelers passing through the bustling Bu-Hadriyah Road, Al-Fakhriyah store provides an ideal destination for those on the go.
Whether residents are seeking their everyday grocery needs or travelers are in search of a quick, reliable shopping experience, the new hypermarket is designed to meet diverse customer demands efficiently.
Designed with the local community in mind, Al-Fakhriyah store is compact yet fully equipped, offering a wide range of products across multiple categories.
Shoppers can find everything from groceries, fresh produce, and bakery items to meat, seafood, health and beauty products, small appliances, mobile phones and accessories, and home furnishings.
At the inauguration, Shehim Muhammed highlighted the importance of the new store in fulfilling the company’s vision of providing exceptional quality and value to customers across the Kingdom.
The director said: "The opening of Lulu Store in Al-Fakhriyah marks another significant milestone in our ongoing commitment to offering the best quality products at competitive prices. This store reaffirms our dedication to addressing the diverse needs of the local community and ensuring an enhanced shopping experience for our valued customers."
Al-Fakhriyah store also features convenient accessibility, making it the perfect stop for travelers on the busy Bu-Hadriyah Road, ensuring that customers, whether residents or passersby, are well-served.
Lulu continues to focus on expanding its presence in key locations across the Kingdom, further solidifying its position as a leader in the retail industry while meeting the growing demands of Saudi Arabia’s retail market.
The company is on track to open 100 stores in the Kingdom within the next three years.
Additionally, four new Lulu stores are set to open in the holy cities of Makkah and Madinah within the next two months.
Recently, Lulu began trading on ADX on November 14, following its record-breaking IPO.
The most significant aspect was the heavy pull-in of first-time investors, all of whom made up more than 82,000 retail investors, one of the highest recorded for a UAE IPO.
The stock offering raised $1.72 billion, with aggregate demand reaching $37 billion, resulting in an oversubscription of 25 times.
Cornerstone investors included leading sovereign and institutional investors from across the GCC.
Founded in 1974, Lulu Retail is the largest pan-GCC full-line retailer by selling space, sales, and number of stores, with a 50-year legacy as a homegrown brand.
Lulu operates more than 240 hypermarket, express, and mini-market stores across the six GCC countries, spanning over 1.3 million sq. m of total retail space.
It also maintains a growing e-commerce presence through its app, webstore, and partner channels.
To serve more than 600,000 shoppers from 130 nationalities every day, it sources products from 85 countries, supported by an on-the-ground sourcing presence in 19 countries.
The organization's strong brand recognition and trust among consumers in the GCC continue to drive the growth of its existing stores, expand its store network, and elevate loyalty across its customer base.
ALJ Motors claims top honors at PR Arabia awards
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, swept four awards at the 12th edition of the PR Arabia National Auto Award ceremony.
Under the patronage of the Saudi Automobile and Motorcycle Federation, the event was organized by PR Arabia on Nov. 13 at Jeddah Hilton. These awards honor outstanding achievements in the Saudi mobility sector and recognize leaders who set high standards in product quality, guest services, and innovation.
“Abdul Latif Jameel Motors’ achievement of four awards is a testament to its dedication to excellence and its commitment to meeting the guests’ evolving expectations across the Kingdom,” the company said in a statement.
Among the awards, the Best Car Distributor award stands as a notable recognition of Abdul Latif Jameel Motors’ deep-rooted commitment to guest satisfaction and maintaining industry-leading standards. “Over nearly seven decades, the company has not only earned the trust of guests across Saudi Arabia but has also set the bar high for innovation and service quality in the market.”
Additional awards included Best Reliable Car, which celebrated the Toyota Land Cruiser 70, for its enduring performance and reliability, solidifying its reputation as a trusted favorite among drivers throughout Saudi Arabia. In parallel, the iconic Toyota Prado, known for its versatility and superior off-road capabilities, was crowned in the Best Medium SUV category.
Furthermore, Jameel Motorsport was honored with the Best Motorsports Initiative award, highlighting Abdul Latif Jameel Motors’ significant contributions to advancing motorsport in Saudi Arabia. Jameel Motorsport has been playing a pivotal role in shaping the future of motorsport both within the Kingdom and on a global scale by providing support for high-profile sporting events and actively engaging in the discovery and cultivation of promising young talent.
Mazin Ghazi Jameel, managing director of Toyota marketing operations, Abdul Latif Jameel Motors, said: “Over the years, Abdul Latif Jameel Motors has become synonymous with reliability and trust in the Saudi mobility sector. Our journey has always been about fostering trust, reliability, and excellence in every interaction and service we offer. These awards reaffirm our commitment to delivering top-quality vehicles and exceptional experiences, as well as empowering local talent within Saudi Arabia’s dynamic mobility landscape.”
Munir Khoja, managing director of Jameel Motorsport and marketing communications at Abdul Latif Jameel Motors, said: “For almost three decades, we’ve been driven by a vision to uplift the motorsport sector in Saudi Arabia and cultivate a vibrant ecosystem that inspires passion, innovation, and ambition among future generations. This support also extends to esports, which we see as an essential part of the future of motorsport in the Kingdom. We are proud to be at the forefront of this journey, empowering young talent and championing motorsport excellence.”
This award reflects our commitment to pushing boundaries, supporting Saudi Arabia’s dynamic motorsport community, and setting new standards in the industry.”
Established in 2012, the PR Arabia National Auto Award celebrates the achievements and innovations that define the mobility sector, setting a standard that highlights the best practices and contributions that elevate service and quality in the market.
stc champions youth initiatives at Misk Global Forum
stc Group participated in the Misk Global Forum, the region’s largest youth forum. As the event’s official digital enabler, stc Group showcased the inspireU business accelerator, which supports digital startups across the Kingdom, and the impactU social accelerator, which incubates digital startups focusing on key areas relating to Saudi Arabia’s sustainability.
The Misk Global Forum, an annual flagship event hosted by Misk Foundation — a nonprofit organization established by Crown Prince Mohammed bin Salman, is dedicated to empowering and connecting young leaders, innovators, and entrepreneurs globally. Taking place in Riyadh at Malfa Hall on Nov. 18 and 19, the forum brought together more than 150,000 attendees to collaborate and activate positive global change through innovation. This year’s theme, “By Youth, For Youth,” highlighted the importance of youth-led initiatives, showcasing how young people can motivate and support one another to drive growth and innovation.
This year, stc Group featured a dedicated space for inspireU, the stc Group business accelerator, which offers support to select high-potential digital startups with resources and mentorship in their early stages of establishment.
stc Group also spotlighted their social accelerator, impactU. The program offers training and mentorship to entrepreneurs that align with stc’s Sustainable Development Goals. impactU brings more than 40 mentors to train 15 incubated digital startups selected from a competitive application process, offering successful candidates a financial grant of up to SR100,000 ($26,640), free access to services from stc’s partners, as well as the opportunity to attend workshops and exhibitions.
Together, impactU and inspireU highlight stc Group’s commitment to sustainable innovation and entrepreneurship in Saudi Arabia.
The Misk Global Forum has provided a platform for vibrant discussions, the exchange of ideas, and networking opportunities across a range of industries to nurture potential and activate innovation among the youth of Saudi Arabia. stc Group’s strategic partnership as the digital enabler of the forum underscores the group’s commitment to powering youth initiatives to support the Kingdom’s digital transformation in line with Vision 2030 objectives.
HORECA Riyadh, Salon du Chocolat bring the best of hospitality and F & B to Kingdom
The 13th edition of HORECA Riyadh opened on Nov. 25 at Riyadh International Convention and Exhibition Center. The opening ceremony was attended by Mayada Badr, CEO of the Culinary Arts Commission, and Prince Waleed bin Nasser Al-Saud, founder and CEO of Mukatafa, along with several diplomats and top business leaders from across the Kingdom.
Concurrently, the second edition of Salon du Chocolat et de la Pâtisserie also commenced, featuring a unique blend of chocolate and pastry arts, as well as the Saudi Elite Chefs competition. Strategically partnered with the Culinary Arts Commission, the event promises an assembly of elite professionals and international brands through Nov. 27.
This year’s HORECA, the most expansive in its history, extends over 29,000 square meters and hosts more than 400 exhibitors representing 20,000 brands from 48 countries. These are displayed across eight international pavilions, each a showcase of cultural diversity and innovation that defines the modern hospitality landscape.
The inaugural ceremony featured a special tribute to Badr, whose visionary leadership in the Saudi Ministry of Culture’s Culinary Arts Commission has significantly elevated the national culinary arts scene.
The opening day’s events included a range of competitions and demonstrations, including cooking, barista and mocktail competitions, drawing more than 100 skilled participants from around the globe, each eager to impress a panel of international judges.
Salon du Chocolat et de la Pâtisserie comprises more than 40 distinctive events, which include celebrated pastry chefs unveiling their latest creations and sharing insights into emerging trends in the world of chocolate and pastries. Additionally, the exhibition provides an arena for chefs to engage in competitions adjudicated by globally acclaimed chefs.
Adding an intellectual flavor, this year’s event introduced “The Talks,” an engaging series of panel discussions tackling a variety of contemporary issues, led by a cadre of industry leaders.
The Saudi Elite Chefs competition offers a face off between chefs facing novel challenges in Saudi cuisine, judged by a panel comprising Meilleurs Ouvriers de France laureates Philippe Bertrand, Jonathan Mougel, Joseph Viola and Jacques Rolancy.
The two exhibitions provide an ideal platform for expert networking and the forging of strategic partnerships. These events not only reinforce Riyadh’s eminent status as a global and regional hub for the hospitality, and food and beverage industries but also spotlight its dynamic role on the world stage.
Established almost 30 years ago, HORECA, an annual business meeting place, brings together an array of distinguished brands, experts and international personalities from the vibrant worlds of hospitality and food service. Over recent years, HORECA has cemented its strong presence in the GCC, particularly within Saudi Arabia.
Besides Riyadh, HORECA also takes place annually in Jeddah, as well as in Beirut, Kuwait, Amman and Muscat.
