DHAHRAN: Filmmaking and cinema are a powerful art form used to communicate social, cultural, emotional and political messages.
Despite all the challenges, Saudi Arabia has become a breeding ground for young aspiring filmmakers, producers, cinematographers, media personalities and actors.
Speaking with members of the filmmaking community on the fifth day of the Saudi Film Festival, Arab News observed a sense of optimism, pride and excitement for the filmmaking industry in the Kingdom and the opportunities that lie ahead.
Ajwa Al-Joudi, co-master of ceremony at the festival who returned to the Kingdom after pursuing a master’s degree in television and radio in the US, said things have evolved immensely.
She presented the Saudi Film Days event in Los Angeles in November 2016. The Saudi Arabian Society for Culture and Arts recognized her work and asked her to present the fourth edition of the Saudi Film Festival. Al-Joudi said she is enjoying the process and the opportunity to meet people in her field.
“The movies being screened are great, but we can do so much more. I hope to see movie adaptions of Saudi literature and books,” she said.
“I’m pleasantly surprised and glad to have come at a time when the foundation (for the film and media scene) has been laid down,” she added.
“The future of the filmmaking industry in Saudi Arabia looks great, and I won’t be surprised if five or six years down the line we hear about cinemas opening up.”
Drawing inspiration from a true story, filmmaker Abdulmohsen Al-Mutairi created “Daesh Girl” during his government-funded graduate studies in the US.
The movie is about a woman who joins Daesh in a secret mission to fight against it. The film has been screened in 20 film festivals, and has garnered positive reactions thus far.
“The story focuses on humanity, on women’s rights. It’s about passion and art. The message is to fight extremists anywhere in the world,” Al-Mutairi said.
The promotional line of the movie makes quite a statement: “A film dedicated to everyone fighting the injustices of the world.”
He said: “We have the potential to evolve into a big industry. It would be a great place to invest, and we develop partnerships with our neighbors, the UAE and Kuwait. There are beautiful stories waiting to be told. There has been tremendous support from the community, both liberals and conservatives.”
Movies screened on the fifth day of the festival include “Sound” (social), “Coward” (drama), “Black Flag” (thriller), “In Day and Night” (documentary), “The Bliss of Being No-One” (drama) and “Sound of Love” (drama, music).
Festival-goers optimistic about Saudi filmmaking industry
Festival-goers optimistic about Saudi filmmaking industry
Related
Green initiative launched in Eastern Region
- Goal is to plant more than 500,000 trees and 3 million flowers throughout Dammam’s streets and parks
- Scheme, in line with Vision 2030’s goal of increasing green spaces, also aligns with the broader national afforestation campaign
DAMMAM: The Eastern Region Municipality has announced a special initiative involving 30 volunteers to mark National Greening Season, launched by Minister of Environment, Water and Agriculture Abdulrahman Al-Fadley.
The goal is to plant more than 500,000 trees and 3 million flowers throughout Dammam’s streets and parks in a bid to improve air quality, reduce heat and enhance biodiversity, the Saudi Press Agency reported.
The scheme, in line with Vision 2030’s goal of increasing green spaces, also aligns with the broader national afforestation campaign under the Saudi Green Initiative, which aims to promote sustainable environmental development and enhance vegetation cover.
The municipality emphasized the initiative would help combat desertification and promote the achievement of environmental balance through the use of locally suitable plants.
It highlighted how collaboration with various institutions will raise awareness about afforestation and support green infrastructure, thereby improving the quality of life in the Eastern Region.
Madinah research center releases map of 50 prominent archaeological sites
- Map includes documented historical landmarks, their current locations, and their association with the life of the Prophet Muhammad
- Forms part of the center’s scientific and cultural documentation efforts, with the map featuring an interactive barcode for each historical landmark
RIYADH: The Madinah Research and Studies Center has released an updated version of the Innaha Taybah map, which features 50 historical and archaeological sites in the region.
The map includes documented historical landmarks, their current locations, and their association with the life of the Prophet Muhammad.
This comes as part of the center’s scientific and cultural documentation efforts, with the map featuring an interactive barcode for each historical landmark that introduces the place and allows users to view the historical site’s details.
It contains significant landmarks that tourists can visit, starting with the Prophet’s Mosque, the most prominent site in Madinah and a destination for Muslim visitors throughout the year.
Also featured are Baqi’ Al-Gharqad, Al-Safiyyah Museum and Park, the Architecture of the Prophet’s Mosque Exhibition and the International Fair and Museum of the Prophet’s Biography.
The map also includes prominent historical mosques that were built during the Prophet’s era and are still standing, such as the Mosque of Al-Ghamama, Abu Bakr Al-Siddiq Mosque, Omar bin Al-Khattab Mosque, Ali ibn Abi Talib Mosque, Al-Sajdah Mosque, Al-Ijabah Mosque, Al-Suqya Mosque, Al-Manaratain Mosque, Bani Haram Mosque, Al-Fatah Mosque, Al-Rayah Mosque, Bani Harithah Mosque, Al-Shaikhain Mosque, Al-Jumu’ah Mosque, and Quba Mosque.
The Innaha Taybah map includes numerous archaeological landmarks, notably the Sela Mountain, Jabal Aynayn (Al-Rumat), the Martyrs of Uhud Cemetery, and ancient wells that have been rehabilitated as part of a project to restore historical sites in the region. These include Bir Al-Khatam (Well of Arees), Athq Well, Al-Ihn Well, the Well of Ghars and Al-Foqair Well. Other sites include the Urwa Palace, Al-Jamawat, the King Fahd Complex for the Printing of the Holy Qur’an, and natural landmarks connected to events that took place in Madinah during the time of the Prophet Muhammad and subsequent eras.
Saudi cabinet calls for Arab-Islamic summit, urgent political solutions amid regional crises
RIYADH: The Saudi cabinet discussed the Kingdom’s call for an Arab-Islamic summit to address ongoing Israeli aggression in Palestinian territories and Lebanon, in a session chaired by Crown Prince Mohammed bin Salman on Tuesday.
The cabinet also stressed the urgent need for a political resolution to the crisis in Sudan, urging all parties to honor the commitments outlined in the "Jeddah Declaration" of May 2023. It emphasized the importance of an immediate ceasefire in Sudan, a cessation of hostilities, and the unobstructed delivery of humanitarian aid to those in need.
The cabinet also reviewed the Kingdom’s recent hosting of the inaugural meeting of the Global Alliance to Implement the Two-State Solution, which brought together representatives from 90 countries and international organizations.
Understanding fans key to building sports brands, says football marketing guru
- Manchester United connects with audiences and “converts followers to fans”
- Saudi clubs should find their own unique point of view
RIYADH: Understanding your fan base is a key element of successfully marketing your sports brand, Manchester United’s director of marketing told the audience at the Athar Festival of Creativity in Riyadh.
During his keynote speech, “Cultural Connection, Unbreakable Bonds and the Power of Stories: Lessons Learnt From a Career in Sports Marketing,” Matt McKie talked about his experience working in notable roles for the Olympics, Nike and EA Sports.
Whether you are a football fan or not, there is no denying that Manchester United is one of the most well-known clubs in the world. But how did it gain its reputation?
Like many popular teams, it is about connecting with your audience and Manchester United has a unique way of “converting followers to fans,” McKie told Arab News.
“I would say the absolute key to finding an audience and growing is really understanding your fans and, in the UK and in Europe, football clubs are bigger than just sports assets, than community assets, they mean more,” he said. “There will be generations of families that have gone to watch the team and support them, so honoring that and respecting that is absolutely key.”
An important marketing tactic for McKie involves researching the upbringing and backgrounds of athletes before their rise to stardom. This is a way to humanize them and create campaigns with a personal touch.
“I think humanizing athletes is an important marketing tactic (and) I think it’s an important human tactic,” he said. “These are individuals in the public eye, there are millions and millions of people watching them, expecting things from them. They have the same problems we have ... so it’s incredibly important that we understand that.”
McKie highlights unique brand identities for emerging football clubs, such as FC Como and Venezia, in Italy, and Forest Green Rovers in England. Venezia is known for its love of fashion while the latter has claimed the title of becoming the first fully vegan football club.
“It’s really about building a profile and understanding who the audience is and then you can serve them the things that will drive them down towards being a fan, and a committed fan, that comes to games etc.
“It’s very important in women’s sports because of the very high proportion of fandom that exists there. It’s important as marketers that we actually bring them closer, we understand them, we give them content that’s going to engage them and not just bring the ideas of men’s football across and expect it to work.”
For Saudi teams, McKie’s advice is to “have a point of view.”
“Within Saudi, a lot of these teams are new or relatively new in the grand scheme of football. So there’s an opportunity to have a point of view and stand for something … to form a team that plays a certain way and isn’t bound by baggage that can come from being a really big heritage brand.”
KSA showcases urban initiatives at Cairo forum
- The pavilion highlights Saudi Arabia’s initiatives in urban development and sustainable city planning
RIYADH: Egypt’s Prime Minister Mostafa Madbouly and Prince Faisal bin Abdulaziz bin Ayyaf, head of the Kingdom’s delegation, visited Saudi Arabia’s pavilion at the 12th World Urban Forum in Cairo, which began on Monday and ends on Nov. 8.
The pavilion, organized by the Ministry of Municipalities and Housing, features spaces for meetings, workshops and dialogue sessions. It includes over 40 interactive activities and hosts 150 representatives from various Saudi entities.
The pavilion highlights Saudi Arabia’s initiatives in urban development and sustainable city planning, showcasing innovative projects and successful experiences, the Saudi Press Agency reported on Tuesday.
It also showcases the Kingdom’s achievements under Vision 2030, including sustainable transport networks, infrastructure improvements, and enhanced municipal services in cities.
On the sidelines of the forum, Prince Faisal met with several delegation heads to discuss enhancing cooperation and exchanging expertise.
He discussed potential collaboration between Riyadh and Istanbul with Ekrem Imamoglu, the mayor of Istanbul, focusing on the exchange of skills.
He also met with Anar Guliyev, a member of the cabinet and chairman of the State Committee for Urban Planning and Architecture in Azerbaijan, to discuss cooperation.
