SAN FRANCISCO: Google is testing a way to tie online ads to brick-and-mortar store purchases, a move whetting marketing appetites while fueling privacy worries.
A product called “Google Attribution” was unveiled at a marketing conference this month in San Francisco by the Internet giant. Google has long been able to determine when users click on an ads and make a purchase, but linking online and offline habits takes its analytics a step further.
Google senior vice president Sridhar Ramaswamy, who announced that Attribution is in test mode with a limited number of partners and will be rolled out to more advertisers in coming weeks, touted the tool as being able to answer the long-challenging question of whether marketing campaigns are working.
“Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels,” Ramaswamy said.
“Data-driven attribution uses machine learning to determine how much credit to assign to each step in the consumer journey — from the first time they engage with your brand for early research down to the final click before purchase.”
Real-world customer e-mail addresses or loyalty plan information can be woven with Google data from services such as AdWords, Google Analytics and DoubleClick Search to provide “a complete view” of marketing performance, according to the company.
Using artificial intelligence, or machine learning, to better analyze and understand consumer behavior to target ads and promote sales was a major theme of the conference.
For several years now, AdWords has enabled advertisers to measure visits to real-world stores stemming from online campaigns, Ramaswamy noted.
“Still, measuring store visits is just one part of the equation,” Ramaswamy said.
“You also need insights into how your online ads drive sales for your business.”
Real-world transactions matched back to Google ads are handed in “a secure and privacy-safe way,” with store sales information reported in aggregated and anonymized forms to protect individual privacy, according to the company.
Tying online activity to offline shopping decisions has been a “holy grail” for advertisers for quite some time, and comes with worrisome privacy implications, according to ACLU senior policy analyst Jay Stanley.
Attribution threatens to intrude on a core tenant of privacy, that people can have dealings with one party not spill over into affairs with other parties they interact with, Stanley contended.
“This is an evolution, not a revolution; another step toward increased monitoring of individuals,” Stanley said.
“Each step raises the question ‘Where does this all stop?’“
Stanley expected Google to be on its best behavior when it came to handling the growing trove of information about users, but that even the best of intentions could crack under the “enormous hydraulic pressure of the profit motive.”
“We have the full fury and genius of the capitalist system being driven toward monitoring people in ever increasing detail and companies are competing to do so,” Stanley said
“It will not stop without some sort of rules in which we as a society express our values through legal protections.”
Google and Facebook dominate the online ad world, and what one does to prove its worth to advertisers is likely to be copied by the other, according to Silicon Valley analyst Rob Enderle of Enderle Group.
Attribution promised to give Google a way to assure advertisers they are getting their money’s worth at the firm’s online venues.
“The big problem is that showing conversion from ad consumption to purchase has been horrible,” Enderle said of online marketing.
“This has been a problem for a long time. Google is trying to make a metric so they get credit for it when you do purchase after viewing an ad.”
Data showing which ads are translating into real sales should mean that the relevance of ads people see online will improve as marketers abandon mis-aimed or ineffectively tailored messages, the analyst reasoned.
“You are going to be hit with ads for things that you might actually want to buy, so you are going to spend a lot more money,” Enderle predicted.
Worries about privacy sparked by linking offline and online activities are a decade or so late, because the time to protest was when collection began of the troves of data about people, the analyst argued.
“There really is no downside to this application,” Enderle said while discussing Google’s marketing metrics move.
“This is the good side of collecting data; it is what else is being done with the data that should be unnerving and that we really don’t know.”
Google linking online and offline worlds in new ad challenge
Google linking online and offline worlds in new ad challenge
BBC staff in open letter accuse broadcaster of pro-Israel bias
- Over 100 employees demand corporation ‘recommit to fairness, accuracy and impartiality’
- Letter signed by more than 230 figures in UK’s media industry, other sectors
LONDON: More than 100 BBC employees have accused the British broadcaster of pro-Israel bias in its coverage of the Gaza war.
The claim was made in an open letter signed by more than 230 figures in the UK’s media industry and other sectors, who said the public broadcaster has failed to provide “fair and accurate” coverage of the conflict. It was sent to Tim Davie, director general of the BBC.
The letter, first seen by The Independent, said the BBC must “recommit to fairness, accuracy and impartiality.”
The BBC employees who signed the letter did so anonymously, with one telling The Independent that “so many of us feel paralysed by levels of fear.”
They added: “Colleagues have left the BBC in recent months because they just don’t believe our reporting on Israel and Palestine is honest.”
Prominent members of Britain’s political, media and academic class signed the letter, including Sayeeda Warsi, a Muslim member of the House of Lords; historian William Dalrymple; actress Juliet Stevenson; Dr. Catherine Happer, a senior lecturer in sociology and director of media at the University of Glasgow; Rizwana Hamid, director at the Centre for Media Monitoring; broadcaster John Nicolson; and columnist Owen Jones.
The BBC must “robustly challenge Israeli government and military representatives in all interviews,” the signatories said.
In September, BBC Chairman Samir Shah said the board would “seriously consider” a review into the broadcaster’s Middle East coverage.
It followed claims by Jewish groups that the BBC is suffering from an “extreme” anti-Israel bias and that it is failing to properly manage complaints.
The open letter calls on the BBC to make new editorial commitments, including “reiterating that Israel does not give external journalists access to Gaza; making it clear when there is insufficient evidence to back up Israeli claims; making clear where Israel is the perpetrator in article headlines; and including regular historical context predating October 2023.”
One example of a “dehumanizing and misleading headline” cited by signatories related to Israel’s killing of 6-year-old Hind Rajab in January this year. The BBC headline read: “Hind Rajab, 6, found dead in Gaza days after phone calls for help.”
The letter to the BBC said: “This was not an act of God. The perpetrator, Israel, should have been in the headline, and it should have been clear that she was killed.”
Another anonymous BBC employee told The Independent: “Palestinians are always treated as an unreliable source and we constantly give Israel’s version of events primacy despite the IDF’s (Israel Defense Forces) well-documented track record of lying.
“We often seem to prefer to leave Israel out of the headline if at all possible or cast doubt on who could be to blame for airstrikes.
“The verification level expected for anything related to Gaza hugely outweighs what is the norm for other countries.”
In response to the letter, a BBC spokesperson said the broadcaster holds itself “to very high standards,” adding: “This conflict is one of the most polarising stories to report on, and we know people feel very strongly about how this is being reported.
“The BBC receives almost equal measure of complaints asserting that we are biased towards Israel, as we do asserting we are biased against it.
“This does not mean we assume we are doing something right, and we continue to listen to all criticism — from inside and outside the BBC — and reflect on what we can do better.”
Mauritius reverses ban on social media
PORT LUIS, Mauritius: Mauritius on Saturday reversed its decision to block social media until its election that had been prompted by a wire-tapping scandal.
The ban on social media had been in place for 24 hours, with users on the Indian Ocean island unable to access Facebook, Instagram, TikTok and X.
It was due to last until November 11 — the day after the general election.
The ban was prompted by the release of secret recordings of phone calls by politicians, journalists, members of civil society and even foreign diplomats that began to emerge online last month.
The office of Prime Minister Pravind Kumar Jugnauth had said that “the national security and integrity of our republic and our international partners may have been compromised” by the leaks.
But in a statement on Saturday, the Information and Communications Authority said the ban had been lifted after “consultation with competent authorities.”
There had been uproar from opposition parties and local media groups, who rely heavily on social media.
The leaked recordings were released by an account called Missie Moustass (Mr Moustache), primarily on TikTok.
There have been attempts to block the account but it quickly resurfaced elsewhere and has been releasing recordings almost daily.
Among those causing the greatest shock was that of the police commissioner apparently asking a forensic doctor to alter a report into a person who died after being beaten in police custody. A judicial investigation into the death was launched following the leak.
Private calls featuring British High Commissioner Charlotte Pierre also appear to have been leaked.
Jugnauth is seeking re-election as head of the Militant Socialist Movement.
He inherited the premiership on the death of his father in 2017 and secured a victory for his coalition in polls two years later.
Israel moves to sever ties with Haaretz following publisher’s ‘freedom fighters’ remarks
- Publisher Amos Schocken delivered harsh criticism of Israeli policies, prompting government to call for restrictions on newspaper
LONDON: Israel is moving to sever ties and impose restrictions on the newspaper Haaretz after its publisher Amos Schocken referred to Palestinians as “freedom fighters” in a speech in London on Sunday.
Israel’s Communications Minister Shlomo Karhi on Thursday submitted a proposal calling for a range of restrictions on Haaretz following Schocken’s comments.
Moves include halting any new government contracts with the newspaper, including individual subscriptions for state employees, and canceling current agreements wherever legally feasible.
“All current agreements with Haaretz, including personal subscriptions, will be canceled as legally feasible,” Karhi’s proposal said, adding that the Government Advertising Bureau will be directed to withdraw all advertisements from the publication and seek refunds for any outstanding payments.
The proposal follows a similar measure put forward by Karhi in November 2023 when he accused Haaretz of undermining Israel’s war effort in Gaza.
Interior Minister Moshe Arbel also ordered an immediate halt to cooperation with Haaretz on Wednesday, saying in a letter that the government “cannot and will not remain silent in the face of harm to IDF soldiers and the state’s efforts to protect its citizens.”
The Interior Ministry’s official statement described Schocken’s comments as “deeply offensive and revealing a fundamental departure from core values.”
Speaking at a Haaretz conference in London — titled “Israel After Oct. 7: Ally or Alone?” — Schocken criticized Israeli policies and the current government, accusing Prime Minister Benjamin Netanyahu’s administration of “imposing a cruel apartheid regime on the Palestinian population.”
He told attendees: “It dismisses the costs of both sides for defending the settlements while fighting the Palestinian freedom fighters, that Israel calls terrorists.”
Schocken, who has led the left-leaning publication since 1990, condemned Israel’s settlement policies, asserting that the only viable solution was the establishment of a Palestinian state.
He said: “A Palestinian state must be established. And the only way to achieve this, I think, is to apply sanctions against Israel, against the leaders who oppose it, and against the settlers.”
Following a strong backlash, Schocken clarified his remarks to indicate that he did not consider groups like Hamas to be “freedom fighters,” and emphasized his support for those who resisted occupation without resorting to terrorism.
He said: “Given the reactions to my labeling Palestinians who commit acts of terror as freedom fighters, I have reconsidered my words.
“Many freedom fighters around the world and throughout history, possibly even those who fought for Israel’s establishment, committed terrible acts of terrorism, harming innocent people to achieve their goals.
“I should have said freedom fighters who also resort to terror tactics — which must be combated. The use of terror is not legitimate.”
Schocken, the son of Gershom Schocken who was the editor and publisher of Haaretz for over 50 years, faced similar criticism in September for advocating international intervention against the Netanyahu administration, comparing the situation in Israel to apartheid-era South Africa.
Indonesia bans sales of Google smartphones days after blocking Apple’s iPhone 16
- Block comes a week after Indonesia said it had blocked the sales of iPhone 16 domestically, also for not meeting local content rules
- Indonesia has a huge, tech-savvy population, making the Southeast Asian nation a key target market for tech-related investment
JAKARTA: Indonesia said it has banned sales of smartphones made by Alphabet’s Google due to rules requiring the use of locally manufactured components, days after blocking sales of tech giant Apple’s iPhone 16 for the same reason.
Indonesia blocked sales of Google Pixel phones because the company has not met the rules which necessitate certain smartphones sold domestically to contain at least 40 percent of parts manufactured locally.
“We are pushing these rules so that there’s fairness for all investors in Indonesia,” Febri Hendri Antoni Arief, industry ministry spokesperson, said on Thursday. “Google’s products have not adhered to the scheme we set, so they can’t be sold here.”
Febri said consumers can buy Google Pixel phones overseas, so long as they pay the necessary taxes, adding the country would consider deactivating the phones that are illicitly sold.
Google did not immediately respond to a message and email requesting comment.
The block comes a week after Indonesia said it had blocked the sales of iPhone 16 domestically, also for not meeting local content rules.
Companies usually increase the use of domestic components to meet such rules through partnerships with local suppliers or by sourcing parts domestically.
Google and Apple are not among the top smartphone makers in Indonesia. The top two smartphone makers in the first quarter of 2024 were Chinese firm OPPO and South Korean firm Samsung, research firm IDC said in May.
Indonesia has a huge, tech-savvy population, making the Southeast Asian nation a key target market for tech-related investment.
Bhima Yudhistira, director of the Center of Economic and Law Studies think tank, said the move was “pseudo” protectionism that hurts consumers and impacts investor confidence.
“This creates a negative sentiment for investors looking to enter Indonesia,” he said.
‘Polarization of journalism’ rising amid Israel attacking, killing media workers
- Reporters not respected anymore, says veteran journalist Mohamad Chebaro
DUBAI: On Oct. 25, an airstrike in south Lebanon killed Al-Mayadeen TV’s camera operator Ghassan Najjar, broadcast engineer Mohammed Reda, and Hezbollah-owned Al-Manar TV’s camera operator Wissam Qassem.
It also injured several others including camera operator Hassan Hoteit and assistant camera operator Zakaria Fadel of the media production company Isol.
Other journalists hurt were photographer Hassan Hoteit from Al-Qahera channel, and Youmna Fawaz, a correspondent for MTV, according to media reports.
The Israeli army said the strike, which hit a compound housing 18 journalists from multiple media outlets, targeted Hezbollah militants; however, many believe it was a planned attack on journalists.
Lebanon’s Prime Minister Najib Mikati said the attack was deliberate and both he and Information Minister Ziad Makary labelled it a war crime.
“The Israeli enemy waited for the journalists’ nighttime break to betray them in their sleep ... This is an assassination, after monitoring and tracking, with prior planning and design, as there were 18 journalists there representing seven media institutions. This is a war crime,” Makary said in a post on X.
انتظر العدو الاسرائيلي استراحة الصحافيين الليلية لكي يغدر بهم في منامهم، وهم لم يتوقفوا خلال الأشهر الماضية عن تغطية الخبر في الميدان ونقله كشفاً عن جرائمه الموصوفة.
— Ziad T. Makary (@ZiadMakary) October 25, 2024
هذا اغتيال، بعد رصد وتعقب، عن سابق تصور وتصميم، إذ كان يتواجد في المكان ١٨ صحافياً يمثلون ٧ مؤسسات إعلامية.
هذه…
Jewish Currents condemns Israel’s targeting of Palestinian journalists in the strongest terms, and calls upon every media institution in the United States to do the same. Here's our statement on the recent Israeli threats against six Al Jazeera journalists reporting from Gaza. pic.twitter.com/AcDRks6JIF
— Jewish Currents (@JewishCurrents) October 24, 2024
Even the BBC are catching up.
— Howard Beckett (@BeckettUnite) October 25, 2024
Journalists gave their locations in Lebanon believing it would keep them safe.
Israel used those locations to target and murder 3 journalists.
Even the BBC report it’s being called a war crime.pic.twitter.com/rtapdG9Unn
BREAKING: Israel kills journalists after targeting their hotel in Hasbaya, southern Lebanon.
— Steve Sweeney (@SweeneySteve) October 25, 2024
Al-Mayadeen broadcast engineer Mohammad Reda, photographer Ghassan Najjar and Al-Manar TV photographer Wissam Qassem were killed in what seems to be a deliberate strike.
“We hold the… pic.twitter.com/8QExUMot49
Israel deliberately bombed a journalists' residence in Lebanon and killed three brave journalists while they were sleeping.
— Mohamad Safa (@mhdksafa) October 25, 2024
This violates Article 79 of Additional Protocol (I) Geneva Conventions, but international law clearly does not apply to Israel. pic.twitter.com/jzaZn0Jwu9
The Committee to Protect Journalists said it was appalled by the attack, and called for an independent investigation and for the perpetrators to be held to account.
The CPJ is “deeply outraged by yet another deadly Israeli airstrike on journalists,” said its program director Carlos Martinez de la Serna, adding that “deliberately targeting journalists is a war crime under international law.”
“I used to go to conflict zones in the past and journalists were received by all parties with open arms,” said Mohamad Chebaro, a British-Lebanese journalist with over 25 years of experience covering war, terrorism, defense, current affairs and diplomacy.
But “I have been increasingly witnessing the polarization of journalism” by companies or political parties wherein journalists are seen as being “with or against” entities — whether that is a corporation or a country, he told Arab News.
Chebaro explained that “warring parties” feel the need to have their own “media machine,” which makes independent journalism a rare concept. And so “killing the messenger has become easy for every party trying to control the narrative of every conflict.”
He added: “Lebanon is no different than Gaza. Gaza is no different than Syria. And Syria is no different than Iran before it.”
On Monday, Lebanon submitted a complaint to the Security Council “regarding the latest Israeli attacks that targeted journalists and media facilities in Hasbaya in south Lebanon, and the Ouzai area” in Beirut’s southern suburbs, according to the Foreign Ministry on X.
“The repeated Israeli targeting of media crews is a war crime,” and Israel must be “held to account and punished,” the statement added.
Over 400 media workers and journalists from international news organizations have condemned Israel’s attacks on Palestinian journalists in Gaza in a letter released on Oct. 30.
The letter also addresses the escalation of attacks on journalists in Lebanon. It called for the immediate medical evacuations of all injured journalists, protection of those who remain, and fair reporting on Gaza and the condition of Palestinian media workers there.
“We affirm that no one is more qualified to report and deliver the news from Gaza than local journalists, and it is the professional and personal duty of all journalists and media institutions to ensure their protection,” the letter added.
The attack on journalists is in many ways an attack on journalism and the truth, Chebaro said.
He added: “Human beings are not respected in the theater of war anymore. There is a breakdown of the respect and the sanctity of the job of a journalist.
“And unfortunately, we have gone away from the old ethos of looking at a journalist as an independent informing voice.”
As of Oct. 31, the CPJ’s preliminary investigations showed at least 134 journalists and media workers were among those killed in Gaza, the West Bank, Israel, and Lebanon since Oct. 7, 2023.
This makes it the deadliest period for journalists since the CPJ began gathering data in 1992.
