Landmark Arabia, the Middle East’s leading retail and hospitality conglomerate, has launched e-commerce sites and apps in Saudi Arabia for six of its biggest brands — Centrepoint, Home Centre, Splash, Babyshop, Shoe Mart and Lifestyle. Customers can shop these brands at Centrepointstores.com, HomeCentre.com, BabyshopStores.com, SplashFashions.com, ShoeMartStores.com and LifestyleShops.com.
“This launch strengthens the group’s omni-channel commitment by providing its millions of customers in Saudi Arabia with a simple, convenient and customer-friendly online shopping experience,” the group said.
Available in both Arabic and English, the new sites and apps allow customers to shop for over 25,000 products across departments like furniture, home décor, fashion, beauty and baby essentials. This launch comes less than two months after the group unveiled Arabic versions of their e-commerce sites and apps in the UAE. The group believes enabling customers to enjoy an Arabic online shopping experience was critically important and a major step on the path to Saudi Arabia.
“We are absolutely thrilled to launch e-commerce and omni-channel for our brands and their millions of customers in Saudi Arabia today,” said Savitar Jagtiani, chief digital officer, Landmark Group. “Our goal is to make shopping simpler, faster, easier and more delightful for our customers regardless of whether they choose to shop from our stores, sites or apps. We continue to launch new innovations each week that keep driving our customer experience forward and are completely committed to always improving.”
Jayant Khosla, CEO, Landmark Arabia, said: “We have seen high demand for shopping online in Saudi Arabia, given the region has one of the largest Internet penetrations in the Middle East. Around 75 percent of the population has access to the Internet. Our brand e-commerce platforms have been launched to cater to all age groups, with an extremely user-friendly and convenient online shopping experience. With offerings like these we continue to deliver on our promise of creating exceptional value.”
The group is entering the Saudi Arabian e-commerce market at a time when it is growing by the day. According to Statista, e-commerce revenues in the country exceeded $4.5 billion in 2016 alone. By 2020, the market size for e-commerce in Saudi Arabia is expected to grow to $8.35 billion, with the number of customers set to exceed 17.5 million by 2021.
Landmark Arabia launches e-commerce and omni-channel in KSA
Landmark Arabia launches e-commerce and omni-channel in KSA
Mastercard announces winners of mentorship program
Mastercard partnered with Saudia and Blossom Accelerator for the third season of its “Her Voice” mentorship program, empowering female entrepreneurs to attain lasting success.
The entities hosted three workshops across Jeddah, Riyadh, and Alkhobar, with more than 100 participants across all the cities. Each workshop enabled the opportunity to foster connections among women from across the Kingdom, offering participants access to all-important learning and networking. A competition held at each workshop also provided the opportunity for one winner from each city to be granted the mentorship program.
Reima Sras, founder of Buthoor Tech; Munirah Alkadi, founder of Mawsim; and Sarah Albaiz, founder of Qantara Studio; were selected as the competition’s three winners, each being enrolled in the innovative “Her Voice” program facilitated by Blossom Accelerator.
Each participant was evaluated based on leadership, product viability in the market, business model strength, and other key criteria.
“As more Saudi women take the reins of leadership and drive the future of the Kingdom’s SME space, we must work to ensure that we continue pioneering innovative programs that bridge the entrepreneurship gender gap,” said Maria Medvedeva, country manager, Saudi Arabia, Mastercard. “At Mastercard, we believe collaboration is crucial to launching the effective platforms required to accomplish this goal, and we are pleased to have partnered with Saudia and Blossom Accelerator to empower even more women for Season 3 of ‘Her Voice.’ We look forward to seeing our mentees grow, flourish and thrive, realizing their considerable potential and serving as champions of Saudi female excellence.”
Essam Akhonbay, vice president of marketing at Saudia, said: “As Saudi Arabia’s national flag carrier, we are deeply invested in the nation’s future and believe women are central to its success.”
Through ‘Her Voice,’ we empower female entrepreneurs to thrive, inspiring future generations and creating pathways for small businesses to prosper. By showcasing their remarkable stories on our in-flight entertainment system, we not only highlight their achievements but also reinforce Saudia’s commitment to promoting local content that fuels economic growth and social progress.”
“At Blossom Accelerator, we are proud to be a global leader in driving inclusive innovation, recognizing that diverse perspectives are key to unlocking economic potential and maximizing investment returns. Our mission is to empower female-led startups across the globe, equipping them with the essential tools and resources to excel in the competitive digital economy,” said Emon Shakoor, CEO and founder.
This season focused on connecting people to their passions, with each episode exploring a different passion point, namely: gaming, tech, sustainability, culinary, and sport. Over the course of each interview, guests recounted their personal and professional journeys in their own voices in conversation with the host, renowned Saudi actress and broadcaster Danyah Shafei.
stc on global expansion spree with development of data centers and submarine cables
Leading digital enabler stc Group is continuing to implement its expansion plans to develop data centers and submarine cables, strengthening the Kingdom’s position as a digital hub in the Middle East. Two strategic projects have catapulted this effort: stc Group’s subsidiaries stc Bahrain and center3 have built a state-of-the-art Data Center Park in Bahrain, as part of one of the world’s largest submarine cable systems connecting Europe, the Middle East, and Africa. This project, known as “Africa 2 Pearls,” will extend over 45,000 kilometers, totaling $300 million in investment.
These projects complement the group’s investments through its subsidiary — center3 — a leading provider of international data centers and communications services via submarine cables. center3 now operates 25 data centers and has expanded its submarine cable network to include 16 cables connecting three continents. The network includes the “Saudi Vision Cable,” wholly owned by stc via center3 and equipped with three landing stations that ensure continuous and reliable data transfer services. This represents a fundamental pillar in the group’s long-term strategy.
The “Africa 2 Pearls” cable is an important achievement in this context, as it connects 33 countries in Asia, Africa and Europe, which supports stc Group’s vision for global expansion, data flow and communications, and enhances its position as a major driver of digital transformation across various sectors at the international level.
The Chefz brings Saudi flavor to the world with their TikTok strategy
Saudi Arabia’s digital landscape has rapidly evolved to fully embrace social media, with TikTok usage growing steadily in the country.
In response, businesses across the Kingdom are increasingly recognizing the platform’s significance.
What uniquely sets TikTok apart in Saudi Arabia is its sense of community, a value deeply embedded within the connected society.
This collective spirit fuels a dynamic for shared experiences on the platform.
One example of this approach is The Chefz, a leading delivery app in Saudi Arabia that’s using digital marketing to promote Saudi culinary culture globally.
By integrating local flavors, presentation styles, and cultural values into their campaigns, The Chefz has developed an authentic brand voice that resonates with the Saudi audience.
As a Saudi local business, The Chefz prioritizes content that reflects the nation’s rich cultural heritage.
Through culturally attuned campaigns that align with Saudi values, they foster a strong emotional bond with their customers.
By showcasing regional flavors and foods, The Chefz effectively builds a community grounded in culinary heritage.
This creates a sense of belonging among users who identify with the traditions celebrated in their content, promoting their brand’s presence on TikTok with authenticity.
The Chefz seamlessly merges traditional Saudi elements with modern marketing techniques.
Their strategy includes balancing iconic foods and aesthetics with interactive digital features, ensuring that their content is both relatable and engaging.
They also utilize humor, local music, and storytelling to captivate Saudi customers, highlighting food’s central role in the culture.
Additionally, they aim to establish a globally appealing local identity. By incorporating international sounds and trends, The Chefz makes their content accessible and intriguing to tourists who may need delivery services during their stay in Saudi Arabia.
A key element of The Chefz’s strategy is adapting campaigns to align with special occasions and traditions.
During important periods like Ramadan and Eid, demand peaks, as well as in the winter season when reservation requests surge.
During these times, The Chefz maximizes demand by emphasizing timely promotions, such as suhoor deals, and highlighting seasonal offers and traditional dishes.
This approach reinforces their connection with cultural values and ensures that each campaign resonates with the unique significance of each occasion.
The Chefz’s strategy emphasizes data-driven marketing with a cultural focus.
Their decisions are grounded in a deep understanding of customer behavior, especially around Saudi culture.
By leveraging TikTok’s visual tools, trending sounds, and features like Spark Ads, The Chefz combines cultural relevance with modern engagement strategies, creating an authentic and immersive experience that boosts both interaction and sales.
Their commitment to cultural authenticity and strategic use of TikTok has fueled their rapid growth, with a 150% sales increase between 2021 and 2022.
Now serving 5 million customers and boasting 2 million active users, part of what makes The Chefz’s so successful is their strong TikTok presence, amassing over 187k followers and 3.3 million likes on the platform.
By blending innovation with cultural authenticity, The Chefz has built a loyal community that continues to expand.
Their approach has positioned them well to further deepen connections with both local and international audiences in the future.
Budget Saudi bags four prestigious awards
Budget Saudi, the Kingdom’s leading car rental company, has been commended for its commitment to delivering world-class transportation and logistics services.
It bagged four honors at the 2024 World Business Outlook – Endorsing Excellence Awards, spotlighting the company’s ongoing efforts to transform the Saudi transportation sector.
Budget Saudi received the award for “Best Customer Experience Services in Transportation and Logistics in Saudi Arabia.”
Three members of the company’s leadership team were also recognized with individual leadership awards.
The honor highlights Budget Saudi’s ongoing work to curate memorable journeys and experiences for its customers and consumers around the Kingdom.
Leveraging a state-of-the-art fleet of over 38,000 vehicles and an extensive network of close to 100 retail stations across 30 cities, Budget Saudi is firmly established as the largest rental and leasing network in the Middle East and North Africa.
Held on Nov. 2 at Marriott Marquis, Queen’s Park in Bangkok, the ceremony brought industry leaders from around the world together to celebrate the outstanding achievements of exceptional leaders across a diversity of markets and sectors.
The gathering also shone a light on the accomplishments of Budget Saudi leadership team.
Fawaz Danish, president and Group CEO, received the “Excellence in Transformational Business Leadership in Saudi Arabia” award.
Dr. Mohammed Ravish Tatli, Group CFO, was named the “Best CFO in Merger & Acquisition in Saudi Arabia.”
Anil Mathew Abraham, VP Operations, Sales & Marketing, was commended as the “Most Efficient Marcom Leader in Saudi Arabia.”
Fawaz Abdullah Danish, president & Group CEO, Budget Saudi, said: “With our history in Saudi Arabia tracing back nearly five decades — being the first publicly traded car rental company in the Kingdom — we are as deeply rooted in the country as we are deeply committed to empowering the people, communities and businesses we serve with world-class services.
“We are so pleased to have been recognized by the World Business Outlook – Endorsing Excellence Awards. Not ones to rest on our laurels, we look forward to raising our standards even more and contributing to the development of the Saudi transportation industry. We are honored, thankful and inspired to do even better — today, tomorrow and in the years to come.”
Budget Saudi said its success at the awards builds on the company’s recent acquisition of Auto World — one of the major car leasing companies in Saudi Arabia.
Budget Saudi said that it “underlines the company’s commitment and leadership team’s drive and vision to achieve unprecedented growth, creating a legacy of innovation in the transportation industry.”
To learn more about Budget Saudi and its sustainability initiatives, visit: https://www.budgetsaudi.com
Diriyah Art Futures exhibition to showcase rare collection of world’s foremost computer art pioneers
Diriyah Art Futures exhibition to showcase rare collection of world’s foremost computer art pioneers
Diriyah Art Futures, the first new media arts hub in the MENA region, has announced its inaugural exhibition titled “Art Must Be Artificial: Perspectives of AI in the Visual Arts.” Developed by the Saudi Ministry of Culture, DAF will host the exhibition from Nov. 26 to Feb. 15, 2025 in Diriyah, Riyadh, introducing the region to the power and potential of new media and digital art.
Curated by the renowned Jérôme Neutres, former director at the Réunion des Musées Nationaux-Grand Palais in Paris, the exhibition brings together more than 30 global and regional artists to explore new forms of creative expression at a critical juncture of technological development.
“Art Must Be Artificial” will present a sweeping history of computer art, from the 1960s to the present day, featuring works by iconic regional and international artists. The exhibition includes Saudi talents Lulwah Alhomoud, Muhannad Shono, Nasser Alshemimry (DesertFish), and Daniah Al-Saleh, their works spanning geometric abstraction, robotic and audiovisual art, and digital installations, showcasing the innovative spirit of the Kingdom. Notable MENA artists include VJ Um Amel (Laila Shereen Sakr, Egypt/US) and Haythem Zakaria (Tunisia), whose practices explore the intersections of media, culture, and technology.
Internationally acclaimed contributors include Refik Anadol (Turkiye), Ryoji Ikeda (Japan), Miguel Chevalier (Mexico/France), and Yang Yongliang (China), each known for their revolutionary use of AI, data, and digital landscapes. The exhibition also celebrates pioneers such as Frieder Nake (Germany), Vera Molnar (Hungary/France), Harold Cohen (UK), and Manfred Mohr (Germany), who laid the foundations of algorithmic and computational art. Other prominent names include Peter Kogler (Austria), Elias Crespin (Venezuela), Casey Reas (US), Daniel Rozin (US), John Gerrard (Ireland), Leonel Moura (Portugal), and Alan Rath (US), whose practices redefine creativity in the digital age.
Further enriching the exhibition are the collaborative works of Christa Sommerer and Laurent Mignonneau (Austria/France) and Edmond Couchot and Michel Bret (France), alongside experimental artists like aaajiao (Xu Wenkai, China), Anna Ridler (UK), Yining Fei and Chuck Kuan (China/US), Charles Sandison (UK), and Quayola (Italy). Together, these artists offer a comprehensive exploration of computational and robotic art, bridging history, innovation, and regional narratives.
The exhibition’s setting in Saudi Arabia, a country with a young, tech-savvy population, provides a fitting backdrop for this exploration of the evolving relationship between art and technology. With the word “algorithm” originating from the Islamic world, “Art Must Be Artificial” presents an intriguing regional connection, while bridging past, present, and future, to examine how algorithms and AI are transforming the nature of art creation.
Reflecting on his curatorial vision, Neutres said: “This exhibition seeks to explore a profound transformation, where artists are not just creators but architects of a new digital age. By embracing the power of AI and computational technology, contemporary artists are redefining the boundaries of art, opening infinite possibilities for the future.
“At Diriyah Art Futures, we are presenting a dialogue between past pioneers and today’s visionaries, showcasing how the Kingdom of Saudi Arabia is uniquely well-positioned to lead these critical conversations in the global art world,” Neutres added.
In addition to the exhibition, Diriyah Art Futures offers a robust programming schedule that includes panel discussions, masterclasses, hands-on workshops, performances, and guided tours, designed to engage audiences in the dynamic intersection of art and technology. The activities, which feature prominent artists and scholars, provide an immersive experience for those looking to deepen their understanding of new media art. Tickets for both the exhibition and public programs are available through the Diriyah Art Futures website, offering visitors the chance to participate in a range of unique experiences that push the boundaries of art.
