AMMAN: From the guesthouse roof, the panorama takes in three countries, meandering from the ruins of ancient Gadara on a Jordanian hilltop, over the Sea of Galilee with the city of Nazareth visible in the distance, and across green fields to the Golan Heights.
It’s one of the main reasons visitors make their way up to the small village of Umm Qais in north Jordan, which is also home to one of the Decapolis cities of ancient Rome.
Yet few stay overnight and the village derives little profit from those coming to take in its extraordinary sites. Most tourists dash up on a day trip from Amman before making their way down to Petra, according to Roddy Boyle, Lodge Manager at Beit Al Baraka guesthouse.
“The destinations in the south (Petra, Aqaba, the Dead Sea) are more publicized, but Umm Qais is quite unique, there’s nothing like it in Jordan,” said Boyle, who has spent a year living among the community here and experiencing Jordanian hospitality firsthand.
Visitors planning to take in Jordan’s Roman ruins would more likely head to Jerash just outside Amman, rather than making the 90-minute drive up to Umm Qais in the north, put off perhaps by its proximity to the border with Syria.
There seemed little call for tourist accommodation in the village, but Baraka, the sustainable tourism company behind Beit Al Baraka guesthouse, is determined to push Umm Qais higher up the visitor agenda and harness the area’s tourism potential for the benefit of the local community.
“By creating a cluster of tourism experiences, we have been able to increase the length of stay of visitors in Umm Qais from an average of two hours to two days,” said Muna Haddad, Managing Director at Baraka.
“The benefit goes both ways,” she added, with travelers gaining an opportunity to interact with local Jordanians while contributing to the creation of much-needed jobs in the area.
So far, the project has impacted 38 families, who have taken up employment as guides, cooks and farmers on activities from hiking and cycling to bee-keeping and camping.
The project feeds into the 2017-2021 National Tourism Strategy, which outlines Jordan’s aims to attract more tourists to the country and increase the sector’s revenues while responding to the requirements of each governorate to drive growth at the local level.
Regional turmoil has hit Jordan’s tourism industry hard in recent years, but the industry is showing signs of recovery. Ministry of Tourism figures indicated a 10.5 percent increase in the first five months of 2017 compared to the same period last year.
With tourism revenues up 14.5 percent in the first half of 2017, buoyed by new growth markets, including North America and Europe, Jordan is positioning itself for a comeback, promoting lesser-known sights alongside the headline attractions.
In particular, the Jordan Tourism Board (JTB) is developing a new adventure tourism strategy to promote the country as a destination for climbing, hiking, diving, canyoneering and other outdoor pursuits.
“We’re trying to break the stereotype that equates Jordan with Bedouin tribes, Petra and deserts,” said Hakim Ahmad Al-Tamimi, head of the Adventure Tourism Department at JTB. The focus now, he said, is on “mountains, greenery and waterfalls.”
The department is also publicizing existing action-adventure events, such as the annual Dead to Red race, a 242-kilometer relay running from the Dead Sea to the Red Sea in Aqaba, and the Full Moon Marathon in Wadi Rum, one of Jordan’s most spectacular landscapes,
A grant has also been given to the Jordan Trail Association (JTA) to market a new 400-mile hiking route that runs from the top of the country to the bottom.
“It’s a great way to experience the real Jordan,” said Bashir Daoud, General Manager at the Jordan Trail Association. The route passes through 52 local villages and organisers are working to engage communities with homestays and cooking experiences among other tourism-related enterprises.
“This is the other side of tourism that you don’t get to see. Visitors can go in and interact directly with locals, meet Bedouin people and see a different way of life,” Daoud added.
JTA is also working with The Royal Society for the Conservation of Nature (RSCN) in Jordan to pass through a greater number of national parks and “show tourists more of Jordan’s best side.”
To illustrate the scope of Jordan’s unsung attractions, JTB recently launched a series of promotional videos that take viewers on hikes through deep desert canyons, abseiling down 100-foot waterfalls, climbing to the summits of Wadi Rum peaks and winding along the forest trails of verdant Ajloun in the north.
The campaign taps into a broader global trend towards adventure tourism, with Middle East countries like Jordan poised to take advantage of people’s desire to head off the beaten track in lesser-known locations.
“The demand for experiential and meaningful travel is growing, and Jordan is at the forefront of this movement,” said Haddad.
Jordan attracts tourists with the promise of adventure
Jordan attracts tourists with the promise of adventure

Saudi POS spending hits $4bn pre-Adha, fueled by increased spending across all sectors

RIYADH: Saudi Arabia’s point-of-sale transactions climbed 33 percent to SR15.5 billion ($4.15 billion) in the week preceding Eid Al-Adha, driven by increased spending across all sectors.
The latest data from the Saudi Central Bank, also known as SAMA, showed that the clothing and footwear sector led the growth seen in the week ending May 31, registering the largest jump in transaction value, up 72.7 percent to SR1.2 billion.
The sector also saw a 61.6 percent rise in the number of transactions, reaching 8.6 million.
The education sector followed, recording a 61.6 percent increase in transaction value to SR242.1 million. Telecommunication spending ranked next, rising 44.5 percent to SR136.2 million, with transactions up 19.9 percent to 2.1 million.
Food and beverages — the sector with the biggest share of total POS value — recorded a 34.2 percent increase to SR2.2 billion.
Transportation spending rose 29.7 percent to SR898.8 million, while restaurants and cafes saw a 24.3 percent increase, totaling SR2 billion and claiming the second-biggest share of this week’s POS.
The smallest spending gains were in hotels, rising by 9 percent to SR207.5 million, and construction and building materials, which increased by 12.9 percent to SR267.6 million.
Health outlays rose by 28.4 percent to reach SR952.8 million, while the public utilities sector increased by 29.1 percent to SR55.3 million.
Spending on electronics followed the trend, rising 23.1 percent to SR187.2 million, and recreation and culture edged up 42.5 percent to SR324.3 million.
Miscellaneous goods and services claimed the third-largest share of total transactions value, with an uptick of 34.4 percent to SR1.9 billion.
The top three categories — food and beverages, miscellaneous goods and services, and clothing and footwear — accounted for 39.9 percent of the week’s total spending, amounting to SR6.2 billion.
Geographically, Riyadh dominated POS transaction value, with expenses in the capital reaching SR5.4 billion, a 42.7 percent increase from the previous week.
Jeddah followed with a 27.7 percent rise to SR2.1 billion, while Dammam ranked third, up 25.1 percent to SR776.5 million.
Hail saw the biggest weekly increase in transaction value, inching up 52.6 percent to SR262.6 million, followed by Tabuk with a 51.3 percent uptick to SR323.6 million.
Hail recorded 4.3 million deals in transaction volume, up 24.7 percent, while Tabuk reached 5.2 million transactions, rising 21.1 percent.
Hong Kong-based Gaw Capital plans to step up Middle East investments

- Gaw Capital targets UAE, Saudi Arabia for investments
- Firm plans separate investment vehicle for Middle East
HONG KONG: Gaw Capital plans to bolster investments in the Middle East, its top executive said, as the Hong Kong-based multi-asset investment manager looks to tap into the post-COVID boom in the region’s real estate and other industrial sectors.
Christina Gaw, Gaw’s managing principal and global head of capital markets, said the firm is looking at real estate and other businesses in the UAE and Saudi Arabia as their population has a large demand for real assets.
Gaw acquired a residential building in Abu Dhabi in May for more than $150 million, and signed a pact in November with Expo City Dubai and Lingang Group to explore creating the Expo Life Science Park in Dubai.
The firm, which had $34.4 billion of assets under management as of the end of 2024, expects to close another deal in the region in the second half of the year, said Gaw, whose two elder brothers founded the company in 2005.
Gaw’s interest in the Middle East comes against the backdrop of a post-pandemic property boom there, fueled by business demand and foreign investment.
“(The Middle East) is very wealthy, what can you bring to them? It’s the expertise ... they want to attract talents and different businesses,” Gaw said in an interview. “And we have tenants and business who want to expand there, so we act as a bridge ... to provide them funding and local connections.”
The firm plans to set up a separate vehicle to build an investment track record in the Middle East first before using its main funds in the future.
Gaw, whose main focus has been Greater China and in recent years in Japan and Australia, is also raising a $2 billion fund for private equity and private credit opportunities in Asia Pacific.
The fund is receiving interest from Middle Eastern and Asian investors, as well as in North America, who are looking to diversify amid changing geopolitics.
“Currently the US has many uncertainties. Investors who have been overweighting the US and have done well for many years now may say, ‘I need a little level play’,” Gaw said.
“Asia, on the other hand, has underperformed in the past five years, creating relative value, and people feel they need a repositioning and add some positions in Asia.”
Besides the Middle East, Gaw this year also made investments including more than $1 billion in the Tokyu Plaza Ginza mall in Tokyo with a joint venture partner, and a 45 percent stake in Agility Asset Advisers, a real estate manager in Japan.
In its home market, Gaw said that the firm was focusing on a private credit business linked to upper-middle class residential projects, and was in talks with developers with liquidity needs as well as banks that are selling their non-performing loans.
Oil Updates — crude steady as OPEC+ ups output while wildfires curb Canadian supply

LONDON: Oil prices held steady on Wednesday amid global trade tensions and as ongoing OPEC+ output increases were offset by a hit to Canadian supply from wildfires.
Brent crude futures inched 6 cents higher, or 0.1 percent, to $65.69 a barrel by 3:03 p.m. Saudi time. US West Texas Intermediate crude was 8 cents higher, also around 0.1 percent, at $63.49.
Plans by OPEC+ producers to again increase output by 411,000 barrels per day (bpd) in July were weighing on the market, said Janiv Shah, vice president of oil commodity markets analysis at Rystad Energy.
Yet there was some support as wildfires reduced Canada’s production by some 344,000 bpd, according to Reuters calculation.
Both benchmarks climbed about 2 percent on Tuesday to a two-week high, driven by worries about supply disruption and expectations that OPEC member Iran would reject a US nuclear deal proposal key to easing sanctions on it.
Iran’s Supreme Leader Ayatollah Ali Khamenei said on Wednesday that abandoning uranium enrichment was “100 percent” against the country’s interests, rejecting a central US demand in talks to resolve a decades-long dispute over Tehran’s nuclear ambitions.
“Geopolitical tensions are simmering in the background, with risks to fundamentals skewed to the upside, as Russian and Iranian oil exports remain elevated,” Barclays analyst Amarpreet Singh said in a research note late on Tuesday.
Russia, however, posted a 35 percent decline in May oil and gas revenue on Wednesday, which could make Moscow more resistant to further OPEC+ output hikes as such moves weigh on crude prices.
US President Donald Trump and Chinese leader Xi Jinping are likely to speak this week, days after Trump accused China of violating a deal to roll back tariffs and trade curbs.
On Tuesday, the Organization for Economic Co-operation and Development cut its global growth forecast as the fallout from Trump’s trade war takes a bigger toll on the US economy.
Lebanon embraces digital transformation as key to reform and recovery

- Aoun calls it a ‘sovereign decision’ to combat corruption and modernize governance
BEIRUT: Lebanon has pledged to pursue comprehensive digital transformation, with President Joseph Aoun framing it as the nation’s best hope to tackle corruption, modernize governance, and engage its skilled diaspora in rebuilding efforts.
Speaking at the “Smart Government, Diaspora Experts for Lebanon” conference in Beirut on June 3, Aoun described the initiative as a “sovereign decision to build a better future.”
The event, organized by the Lebanese Executives Council, aimed to connect Lebanon’s global talent pool with efforts to revitalize both public and private sectors.
The conference’s core themes included smart governance, public sector reform, and private sector collaboration, all driven by digital innovation. Aoun emphasized that Lebanon must abandon outdated and corrupt administrative structures in favor of efficient, transparent systems.
“Digital transformation is not a technical choice. Digitalization is not just a government project; it is a national project.” He also announced Lebanon’s application to join the Digital Cooperation Organization, a global body founded in 2020 to promote inclusive growth in the digital economy.
Aoun criticized systemic corruption that forces citizens to navigate bureaucracy through bribery or political favors. He highlighted the need for a government that serves all Lebanese equally, free from sectarian or partisan influences.
“We want Lebanon to open up to regional and international partnerships and to be eligible for foreign investments. This goal is an absolute necessity, indispensable and unavoidable,” Aoun said. “The time has come for them (the diaspora) to achieve it for their homeland and in their homeland.”
The day-long conference brought together ministers, private sector leaders, and diaspora experts for panel discussions on digitizing Lebanon’s institutions. Topics included the creation of a national digital ID, policy harmonization, and leveraging technology to reconstruct public services.
In an interview with Arab News, LEC President Rabih El-Amine highlighted the importance of engaging the Lebanese diaspora.
“We know by fact that diaspora is willing to help, but they don’t have the medium to offer this help, and we know by fact that the government needs this help, but they don’t know how to reach the diaspora,” he said.
El-Amine stressed that despite weak governance, Lebanon’s private sector and diaspora have helped sustain the country. However, implementing modern laws and digital systems is now critical. He called the digital ID system a foundational step toward enabling services like passport renewals and license issuance.
“This is probably the starting point. But I think the biggest challenge for us is how we can make the government and the parliament work together in order to issue modern laws for this system to take place,” he added.
Hajar El-Haddaoui, director general of the DCO, expressed strong confidence in Lebanon’s digital potential, citing the country’s talent pool and expansive diaspora.
“We trust that Lebanon does have all the ingredients to succeed during this digital economy transformation,” she told Arab News.
She said the DCO’s support will focus on investment, public-private partnerships, and capacity-building, including the Digital Economy Navigator program, which helps countries assess and close gaps in digital readiness.
El-Haddaoui underscored the importance of aligned policies, strong infrastructure, and openness to international cooperation.
“Any digital economy or digital transformation needs harmonization of policies. That’s really important and critical. Working on a regulation and standard of regulation is really one of the pillars of successful digital transformation,” she said.
Speaking to Arab News, Fadi Makki, Lebanon’s minister of state for administrative development affairs, outlined key reforms to upgrade the country’s administrative structures.
“We’re far behind in digital readiness. We’re trying to catch up through digital transformation, skilling, and reskilling programs,” he said.
Makki explained that Lebanon lacks planning and performance monitoring units that are standard in functional governments. He proposed modernizing human resources and encouraging the private sector to deliver services, while the government ensures oversight.
“We don’t want to compete with them (the private sector), but at the same time, we want to create opportunities for them while ensuring we provide the necessary oversight like any government,” he told Arab News..
“One of the missing functions in government is planning and performance monitoring. We don’t have that. So, part of our work is creating these basic units, not just centrally but eventually in every ministry. Without them, we’re building on weak foundations,” he added.
The event also featured remarks from Lebanese American University’s Chaouki Abdallah and panels with Minister of Technology and Artificial Intelligence Kamal Shehadi, along with global figures like Jad Bitar of the Boston Consulting Group.
In closing, Prime Minister Nawaf Salam thanked all participants for their contributions and reaffirmed the government’s resolve.
“Digital transformation in Lebanon is not a luxury but a necessity and a reform,” he said. “It directly serves the citizens, reduces corruption, and enhances the quality of life. It is also a prerequisite for economic growth.”
Salam called for full inter-ministerial coordination, asserting, “Lebanon cannot remain outside the digital world or on its margins.”
He concluded: “We are determined to be part of the regional and global digital economy and to reconnect Lebanon with the chains of knowledge and production in the 21st century.”
As Lebanon continues to navigate a complex political and economic crisis, the conference marked a clear call for reform. The message from both domestic and diaspora leaders was unambiguous: digital transformation is not only possible—it is imperative.
Saudi Arabia’s non-oil sector growth continues in May as PMI climbs to 55.8

RIYADH: Saudi Arabia’s non-oil private sector registered an improvement in operating conditions in May, as the Riyad Bank Purchasing Managers’ Index rose to 55.8, signaling continued economic expansion, a new analysis showed.
According to the latest Riyad Bank Saudi Arabia PMI report compiled by S&P Global, the index edged up from 55.6 in April, remaining well above the 50 mark that separates growth from contraction.
However, the figure remained below the recent high of 60.5 recorded at the beginning of 2025.
The latest data pointed to a sharp increase in new order volumes, which rebounded after weakening in April.
Companies linked the increase to stronger customer demand, improved sales performance, industrial development, and marketing efforts. Foreign orders also rose, but at the slowest pace in seven months.
“Saudi Arabia’s non-oil economy maintained solid momentum in May, with the PMI rising slightly to 55.8 from 55.6. While the pace of output growth eased to its softest since September 2024, overall activity remained robust,” Naif Al-Ghaith, chief economist at Riyad Bank, said.
He added: “Firms reported improvements in demand, new project starts, and greater labor capacity as key drivers. This expansion, though slightly softer, reflects stable operating conditions and continued confidence across the private sector midway through the second quarter.”
The survey showed that output continued to grow, though at a softer rate for the fourth straight month. The construction sector recorded the strongest rises in both output and new business.
Employment in the non-oil sector rose sharply in May, with the increase in staffing levels among the fastest seen in over a decade. Surveyed businesses attributed this to expansion efforts and higher output needs.
“Looking ahead, sentiment among non-oil firms has strengthened visibly. Business expectations looking forward reached their highest level since late 2023. Hiring momentum remained strong as companies expanded teams to support output growth, particularly in operations and sales,” Al-Ghaith said.
Meanwhile, purchasing activity surged to a 14-month high. However, firms showed greater caution toward stockpiling, resulting in a slower accumulation of inventories compared to April.
The report also indicated that input prices rose sharply, mainly due to increased supplier charges for raw materials.
Wage-related inflation, however, eased. Despite cost pressures, companies reduced their selling prices, largely driven by a decline in service sector charges and competitive market conditions.
The survey data were collected from around 400 private sector companies across the manufacturing, construction, wholesale, retail, and services sectors.