Saudi malls gearing up for a new future with big screens and entertainment

Saudis are rejoicing the government’s decision to allowing opening cinemas across the Kingdom. Earlier this year, musical concerts were allowed in the Kingdom to boost entertainment activities. In this file photo dated Dec. 3 Saudis watch composer Yanni perform at Princess Nourah bint Abdulrahman University in Riyadh. (Reuters)
Updated 13 December 2017
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Saudi malls gearing up for a new future with big screens and entertainment

JEDDAH: Malls in Saudi Arabia are getting ready to take advantage of the government’s decision allowing them to open cinemas. Mall operators across the Kingdom say they are locating space for theaters and exploiting empty units.
Major work is expected in the next seven months in the preparation of malls. Mohammed Rashid Aba Al-Khiel, head of the digital sector and marketing at the Arab Centers, the largest developer, owner and operator of commercial centers in Saudi Arabia, told Arab News that the decision had been expected since the end of 2016.
“The decision comes as part of the package of economic entertainment projects to ensure that the money, or part of it, remains at home in the local content,” he said. Aba Al-Khiel added that the plans extended to cafes, entertainment and sales.
“Cinema adds to the experience of the beneficiary, especially with high temperatures and the dearth of (entertainment) options for Saudi families, which are limited to malls...”
He added: “If the operators can run movie theaters effectively, it is possible to keep pace with similar experiences in neighboring countries. We lack the operational experience in dealing with the film industry and its economic benefit. We suffer from a lack of experience in this field. Global experience should be considered.”
Malls have multiple options to take advantage of the decision, depending on the sizes and allocations of screens, diversity of the target segments and the value of the content, he explained.
The chairman of the commercial centers’ committee at the Jeddah Chamber of Commerce and Industry (JCCI), Mohammed Alawi, told Arab News that a large group of malls had considered this decision and some included its engineering plans. Some malls have included it as their first choice to expand their investment and development plans.
Alawi said: “Some of these malls are targeting areas that were vacant and will begin to move directly to reformulate these sites and arrange them economically so that they can be configured.
“After the approval, global operators from all over the world will come to create an integrated cinema style according to the latest standards. This will encourage investors to move and find financial flows in the markets.”
Alawi expects that all malls in Saudi Arabia will work to keep up with the decision in the next seven months. “Malls that do not have cinema-equipped buildings will move and provide space even if they exploit some economically inefficient locations.”
Alawi, who previously ran the Red Sea Mall, said: “The Red Sea Mall, for example, would provide at least 12 cinema screens, with at least 300 seats each, currently being built.”
He explained that the flow of capital abroad throughout the year was not justified, and greatly hurt the Saudi economy. Alwai said that 6.5 million cinema tickets are booked annually online in Bahrain, of which 5 million are from Saudi Arabia.
“SR80 billion ($21.3 billion) is spent annually outside the country. The Vision (2030) aims to keep 50 percent of them domestically. The cinema decision can revive transport, subsistence, contracting companies and jobs for Saudis.”
Ryan Kadouri, director of the Red Sea Mall, told Arab News that the decision is great and will have a positive impact on the retail sector, will create a huge economic momentum in doubling the number of visitors to malls and will revive markets after the recession experienced in the past two years.
“It will provide support to the local market and create great job opportunities for Saudis. It will help increase the number of visitors to the malls.”
He said the volume of visitors accustomed to traveling abroad is expected to reach 21 million to the Red Sea Mall in 2018 from 18 million visitors in 2017.
Kadouri said: “Cinema projects are expected to take time because they are linked to specialized international companies, and all are waiting for the official mechanisms. We are in the process of preparation. The market will recover significantly.”
He pointed out that commercial malls are looking for open spaces and to keep pace with the variables of the market.
“The right operator should be chosen as well as the importance of quality, transfer of expertise and the use of modern technologies … and the allocation of showrooms for different segments of society, and so on.”


Orchestra celebrates soundtracks of popular video games at Saudi Arabia’s Ithra

The event at Ithra featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others.
Updated 04 April 2025
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Orchestra celebrates soundtracks of popular video games at Saudi Arabia’s Ithra

  • Concert features symphonic arrangements, in-game HD visuals

DHAHRAN: It is “game on” at the King Abdulaziz Center for World Culture after it opened its doors to an event on Thursday.

The orchestral performance, which is being held nightly at the Ithra Theater — with two shows scheduled for Friday — celebrates the soundtracks of popular video games and attempts to breathe new life into them.

The concert features symphonic arrangements paired with in-game HD visuals and exclusive concept art from popular titles such as League of Legends, Overwatch, Assassin’s Creed, and The Witcher 3.

The event featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others. (Supplied)

Sergey Smbatyan, founder of the Armenian State Symphony Orchestra and the artistic director and principal conductor since 2005, was on hand to lend context and commentary between the scores on opening night.

He told the crowd before the show: “If you’re not a gamer, what I want you to do is to imagine that you’re in a museum — an art museum — but instead of a curator telling you about the images that you’re going to see on this huge screen, let these musicians tell you that exact story.

“Tonight there is no right time to clap; there is no wrong time to clap. If you hear something you like from these guys (gesturing to the orchestra behind him on stage), let us know.

“We're going to start off tonight with role-play games, or what are known as RPGs, where players assume the roles of characters in a fictional setting. The game is focused on interactive storytelling, decision-making and strategy.”

Dhahran resident Paul Blay took his two daughters Sylvia, 11, and Celeste, 10, to the show.

Blay, who is a father of six, told Arab News: “I get emails about Ithra events and saw this one and I thought it would be fun for me and the girls to go to. Like with anyone that you love, I shared the things I love with them.”

The Blay family moved to the Kingdom last year and were keen to attend an event that merged gaming with music.

Celeste told Arab News: “I really like video game music; the music is really pretty and I like listening to that. It is kind of what motivated me to come here. And, also, my dad likes video games.”

The older Blay sisters have both taken music lessons and play multiple instruments, including the piano, the harp and the clarinet.

Their father said: “Some of the best music that’s being composed nowadays is for movies and video games. I expected it to be really high quality and good (at Ithra).”

The event featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others.

The last show takes place on April 5, with tickets starting at SR200 ($53), available at the venue or via the Ithra website.

 


Exhibition honoring Prince Khaled Al-Faisal inaugurated in Jeddah

Updated 04 April 2025
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Exhibition honoring Prince Khaled Al-Faisal inaugurated in Jeddah

  • The exhibition chronicles Prince Khaled’s life and contributions as a statesman, individual and poet through visual installations

MAKKAH: Makkah Deputy Gov. Prince Saud bin Mishal bin Abdulaziz launched the “Love of Khaled Al-Faisal” exhibition as part of Jeddah Season festivities.

The ceremony was attended by Prince Turki bin Faisal, alongside several relatives of Makkah Gov. Prince Khaled Al-Faisal.

The delegation toured the exhibition, housed at the Abadi Al-Johar area in Jeddah, which runs from April 3-8 and welcomes visitors daily from 4 p.m. to 11 p.m.

The exhibition chronicles Prince Khaled’s life and contributions as a statesman, individual and poet through visual installations.

 


Saudi Arabia’s Hail poppy reserve attracts thousands of tourists

As the sun sets, the golden rays cast a warm glow over the landscape and create a natural wonder. (SPA)
Updated 04 April 2025
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Saudi Arabia’s Hail poppy reserve attracts thousands of tourists

  • Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors

HAIL: With its vibrant array of wildflowers framed by golden sand dunes and majestic mountains, the Poppy Reserve in Al-Khattah is one of the Hail region’s most captivating attractions.

Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors, particularly during holidays, Eid and the spring season.

The attraction enchants guests with its sweeping fields of poppies, perfectly balanced in form and color. As the sun sets, the golden rays cast a warm glow over the landscape and create a natural wonder.

This striking beauty enhances the region’s reputation for breathtaking scenery and offers a unique experience.

 


Saudi Arabia concludes participation in Bologna Book Fair

The event introduced visitors to Saudi heritage through a comprehensive cultural experience. (SPA)
Updated 04 April 2025
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Saudi Arabia concludes participation in Bologna Book Fair

  • The Saudi pavilion experienced significant engagement from publishers and international literary agencies, Al-Bassam added

BOLOGNA: Saudi Arabia concluded its participation in the Bologna International Book Fair 2025, held in Bologna, Italy, from March 31 to April 3.

The event introduced visitors to Saudi heritage through a comprehensive cultural experience.

Bassam Al-Bassam, general manager of publishing at the Saudi Literature, Publishing, and Translation Commission, said the commission organized various initiatives to enhance the publishing and translation industry in the Kingdom and showcase the Saudi cultural landscape.

The Saudi pavilion experienced significant engagement from publishers and international literary agencies, Al-Bassam added.

By participating in international book fairs, the Kingdom aims to enhance its cultural presence on a global scale and create new opportunities to promote Saudi culture both regionally and internationally.

 


Attempt to smuggle qat foiled in Saudi Arabia’s Jazan

Patrols of the Border Guard in Al-Daer, Jazan, foiled an attempt to smuggle 45 kg of hashish. (SPA)
Updated 04 April 2025
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Attempt to smuggle qat foiled in Saudi Arabia’s Jazan

  • Preliminary procedures have been completed, and the seized narcotics were handed to the competent authority

JAZAN: Saudi Border Guard land patrols in Farasan, Jazan, arrested three Yemenis for violating border security system regulations and attempting to smuggle 171 kg of qat.

Meanwhile, Border Guard land patrols in Al-Daer, Jazan, foiled an attempt to smuggle 45 kg of hashish. Preliminary procedures have been completed, and the seized narcotics were handed to the competent authority.