JEDDAH: Malls in Saudi Arabia are getting ready to take advantage of the government’s decision allowing them to open cinemas. Mall operators across the Kingdom say they are locating space for theaters and exploiting empty units.
Major work is expected in the next seven months in the preparation of malls. Mohammed Rashid Aba Al-Khiel, head of the digital sector and marketing at the Arab Centers, the largest developer, owner and operator of commercial centers in Saudi Arabia, told Arab News that the decision had been expected since the end of 2016.
“The decision comes as part of the package of economic entertainment projects to ensure that the money, or part of it, remains at home in the local content,” he said. Aba Al-Khiel added that the plans extended to cafes, entertainment and sales.
“Cinema adds to the experience of the beneficiary, especially with high temperatures and the dearth of (entertainment) options for Saudi families, which are limited to malls...”
He added: “If the operators can run movie theaters effectively, it is possible to keep pace with similar experiences in neighboring countries. We lack the operational experience in dealing with the film industry and its economic benefit. We suffer from a lack of experience in this field. Global experience should be considered.”
Malls have multiple options to take advantage of the decision, depending on the sizes and allocations of screens, diversity of the target segments and the value of the content, he explained.
The chairman of the commercial centers’ committee at the Jeddah Chamber of Commerce and Industry (JCCI), Mohammed Alawi, told Arab News that a large group of malls had considered this decision and some included its engineering plans. Some malls have included it as their first choice to expand their investment and development plans.
Alawi said: “Some of these malls are targeting areas that were vacant and will begin to move directly to reformulate these sites and arrange them economically so that they can be configured.
“After the approval, global operators from all over the world will come to create an integrated cinema style according to the latest standards. This will encourage investors to move and find financial flows in the markets.”
Alawi expects that all malls in Saudi Arabia will work to keep up with the decision in the next seven months. “Malls that do not have cinema-equipped buildings will move and provide space even if they exploit some economically inefficient locations.”
Alawi, who previously ran the Red Sea Mall, said: “The Red Sea Mall, for example, would provide at least 12 cinema screens, with at least 300 seats each, currently being built.”
He explained that the flow of capital abroad throughout the year was not justified, and greatly hurt the Saudi economy. Alwai said that 6.5 million cinema tickets are booked annually online in Bahrain, of which 5 million are from Saudi Arabia.
“SR80 billion ($21.3 billion) is spent annually outside the country. The Vision (2030) aims to keep 50 percent of them domestically. The cinema decision can revive transport, subsistence, contracting companies and jobs for Saudis.”
Ryan Kadouri, director of the Red Sea Mall, told Arab News that the decision is great and will have a positive impact on the retail sector, will create a huge economic momentum in doubling the number of visitors to malls and will revive markets after the recession experienced in the past two years.
“It will provide support to the local market and create great job opportunities for Saudis. It will help increase the number of visitors to the malls.”
He said the volume of visitors accustomed to traveling abroad is expected to reach 21 million to the Red Sea Mall in 2018 from 18 million visitors in 2017.
Kadouri said: “Cinema projects are expected to take time because they are linked to specialized international companies, and all are waiting for the official mechanisms. We are in the process of preparation. The market will recover significantly.”
He pointed out that commercial malls are looking for open spaces and to keep pace with the variables of the market.
“The right operator should be chosen as well as the importance of quality, transfer of expertise and the use of modern technologies … and the allocation of showrooms for different segments of society, and so on.”
Saudi malls gearing up for a new future with big screens and entertainment
Saudi malls gearing up for a new future with big screens and entertainment
Saudi matchmaking app, Awaser, is helping individuals find partners by bridging tradition and modernity
- Alolayan said: “The younger generation increasingly wants to take ownership of their marriage journey in terms of to get
JEDDAH: With digital innovation taking place at a rapid pace, Awaser, a mobile application developed in Saudi Arabia, is at the forefront of a quiet transformation in the Kingdom’s matchmaking traditions.
It offers a modern approach to marriage, but remains firmly rooted in cultural and religious values.
Founded by psychiatrist Dr. Mohammed Alolayan, Awaser is not just a dating platform but a dedicated space for individuals and families with the intention of forming lasting marriages.
With features tailored to Saudi Arabia’s cultural norms and a strong emphasis on privacy, the app introduces a respectful and structured alternative to traditional matchmaking.
Speaking about the inspiration behind creating the first app of its kind, Alolayan said: “As a trained psychiatrist, I’ve spent years exploring human psychology and understanding the deep emotional challenges people face, especially in midlife, around intimacy and the question of ‘Who should I be with?’
“Listening to countless stories from patients and online followers, I realized how difficult it is for many to find a suitable partner within the traditional framework. That’s what inspired me to create Awaser.”
HIGHLIGHTS
• Awaser gives users the tools to search based on preferences unique to Saudi society, including regional origin, family background, education, sect, and tribal affiliation.
• This approach blends technology with cultural traditions, creating a platform that speaks to both the younger generation and their families.
Unlike typical matchmaking apps that rely on algorithms to suggest potential partners, Awaser gives users the tools to search based on preferences unique to Saudi Arabia society, including regional origin, family background, education, sect, and tribal affiliation.
This approach blends technology with cultural traditions, creating a platform that speaks to both the younger generation and their families.
Alolayan said: “Awaser does not offer matchmaking in the conventional sense. Instead, it elevates traditional matchmaking by making it more accessible and efficient.
“It’s a platform that respects Saudi customs while empowering individuals and families to make informed choices.”
One of the app’s most distinctive features is the ability for families to create and manage accounts on behalf of their children, a model that preserves the essence of traditional matchmaking while increasing the chances of finding a suitable match.
This family-first approach has resonated strongly with conservative users seeking to maintain trust throughout the process.
The app operates on a paid subscription model, which Alolayan believes ensures the quality and seriousness of its community. “We implemented a payment wall to ensure serious participation and prevent random or unserious users,” he said.
“Trust is crucial. That’s why users must verify with a Saudi mobile number and OTP (One-Time Password), and all communications are encrypted and automatically deleted after 30 days of inactivity.”
Privacy is a key concern for users in Saudi Arabia, particularly when it comes to online interactions between men and women.
Awaser addresses this by giving users complete control over their profiles and conversations, with no human intervention from the app’s management team. Conversations cannot begin without mutual consent, and all user data remains private and protected.
The platform currently focuses on Saudi nationals and residents, and has already had impressive engagement, especially from well-educated individuals.
“Around 30 to 40 percent of our users hold advanced degrees such as master’s or PhDs. While we expected high participation from major cities, we were pleasantly surprised to see users from nearly every region of the Kingdom,” he said.
Among the many success stories shared by users, one stands out for Alolayan: “A couple who met on Awaser married about a year and a half ago, and they recently welcomed their first child.
“Hearing that directly from them was incredibly moving, it validated everything we’ve been working toward.”
In a culture where family involvement remains a cornerstone of the marriage process, launching a technology-driven platform presented unique challenges. But the public response, Alolayan said, has been overwhelmingly positive.
“There’s a clear need, and many people are ready to embrace technology, so long as it honors our values. Awaser allows them to do both.”
Umm Abdullah, a user of the app, said: “As a mother, I’ve seen how difficult it’s become to find suitable matches, and approaching someone as the bride’s parents is not very common in our culture, we usually wait for proposals to come.
“Apps like this give us the chance to actively search instead of just waiting. It feels more efficient, while still respecting our values.”
Interestingly, Awaser also provides a space for non-traditional introductions between individuals, allowing for more autonomy in the relationship-building phase.
This dual approach supporting both traditional and independent searches reflects the evolving preferences of younger Saudis who want to play a more active role in choosing their life partners.
Alolayan said: “The younger generation increasingly wants to take ownership of their marriage journey in terms of to get to know their future partner before traditional steps begin.
“Awaser arrived at just the right time to meet this shift. It offers an alternative that feels modern yet grounded in cultural values.”
Another user, Naser Al-Rahman, said: “It’s really hard these days to find a relationship that leads to something serious. Most platforms don’t feel safe or genuine.
“But with this app, I feel like I can search more conveniently and securely, knowing the people here are serious about marriage.”
Although Awaser does not currently employ artificial intelligence to match users, Alolayan is open to future possibilities. “There is no proven psychological model for perfect matchmaking, which is why we don’t claim to match people ourselves.
“But I do see potential for AI and data analytics to provide smarter tools in the future, based on long-term user behavior.”
As Saudi Arabia continues its Vision 2030 journey toward modernization and empowerment, platforms such as Awaser highlight how digital solutions can coexist with tradition.
Commenting on the legal and cultural implications of matchmaking platforms, family lawyer Hassan Al-Ghawi said: “Apps like these help bridge the gap between tradition and technology.
“As long as user privacy is protected and the legal framework is respected, they can serve as a positive and legitimate extension of traditional matchmaking.
“Today’s younger generation often rushes into relationships, so involving both parents and children in the process allows for deeper understanding and more thoughtful decisions, potentially leading to stronger, longer-lasting marriages and fewer divorces.”
Deaf artist breaks barriers with solo debut in Jeddah
- Elham Abu Talib shares vision through her expressive works
JEDDAH: “It’s never too late to follow your dream,” says Elham Abu Talib, who has held her first solo exhibition in Jeddah after 38 years.
The Saudi artist is no stranger to the local art scene, having taken part in exhibitions across the Kingdom and overcome the barriers accompanying being severely deaf.
And at the Saudi Arabian Society of Culture and Arts in Jeddah on Sunday, Abu Talib showcased more than 40 paintings to leading artists and lovers of the genre.
Titled “Inspiration,” the exhibition marked a milestone, presenting her work to the public while highlighting her artistic journey amid years of persistence.
HIGHLIGHT
Abu Talib hopes to represent the Kingdom in international competitions. She also hopes the arts society will continue supporting disabled and female artists by providing platforms for their creativity.
Her passion began in childhood, when natural talent blossomed into fine art shaped by a beautiful dream. She lost her hearing as a child and faced speech difficulties, but met her challenges with patience, courage, and ambition.
Determined to express herself, she used a brush and colors as her voice — turning her childhood dreams into vivid reality.
She shared that hearing loss kept her from entering university, but her late father convinced her it did not mean giving up her ambitions.
Inspired by his words, she began participating in exhibitions while raising her children and fulfilling her duties as a mother.
She believes her disability has sharpened her visual perception — a gift she channels into her art.
“I’m so happy that, after 38 years, my dream has come true with this solo exhibition,” she said. “I thank the Saudi Arabian Society of Culture and Arts in Jeddah for giving me this opportunity.”
Abu Talib hopes to represent the Kingdom in international competitions. She also hopes the arts society will continue supporting disabled and female artists by providing platforms for their creativity.
Maha Abdulhalim Radwi, secretary-general of the Radwi Art Prize, said the artist had finally achieved a major milestone, adding: “This event allowed her to showcase her unique perspective and creative talent to a wider audience, proving that art transcends communication barriers.”
Mohammed Al-Subaih, the director general of the SASCA, said Abu Talib had dreamed of a solo exhibition for nearly four decades — and was now finally living that dream.
He added: “She’s participated with us in many workshops and group exhibitions; now it’s time to celebrate her first solo show.
“She deserves all the support and encouragement.”
Saudi Arabia to participate in Beijing book fair
- Saudi participation will include a strong institutional presence, with several government entities
RIYADH: The Literature, Publishing and Translation Commission will lead Saudi Arabia’s participation in the Beijing International Book Fair from June 18 to 22.
This is part of the Saudi-Chinese Cultural Year 2025, reflecting the depth of the strategic partnership between the two states, and their shared goal to enhance cultural and intellectual exchange.
The initiative supports the commission’s efforts to represent the Kingdom in global cultural forums, promote Saudi literary achievements, and foster cooperation in literature, publishing, and translation.
It also aligns with the Kingdom’s Vision 2030 reform plan, which positions culture as a pillar of development and a bridge for civilizational dialogue.
Saudi participation will include a strong institutional presence, with several government entities. The program features seminars, literary gatherings, and dialogue sessions to promote cultural exchange and build lasting partnerships in the literary field.
The aim is to boost the global reach of Saudi literature and create opportunities for Arabic content in the Chinese market.
The Kingdom was the guest of honor at the 2024 Beijing International Book Fair, where the commission presented a rich cultural program.
The events included seminars, artistic performances, and interactive activities that drew strong interest and strengthened cultural and intellectual ties between the two countries.
Saudi project clears 1,317 mines in Yemen
- The explosives were planted indiscriminately and posed a threat to civilians, including children, women and the elderly
RIYADH: Members of Saudi Arabia’s Project Masam removed 1,317 explosive devices from various regions of Yemen last week.
The total included 1,276 unexploded ordnances, 38 anti-tank mines and three improvised explosive devices, according to a recent report.
Ousama Al-Gosaibi, the initiative’s managing director, said that 500,000 mines have been cleared since the project began in 2018.
The explosives were planted indiscriminately and posed a threat to civilians, including children, women and the elderly.
The demining operations took place in Marib, Aden, Jouf, Shabwa, Taiz, Hodeidah, Lahij, Sanaa, Al-Bayda, Al-Dhale and Saada.
The project trains local demining engineers and provides them with modern equipment. It also offers support to Yemenis injured by the devices.
Teams are tasked with clearing villages, roads and schools to facilitate the safe movement of civilians and delivery of humanitarian aid.
Envoys share sweet memories as they bid farewell to Saudi Arabia
- Event was hosted by the dean of the diplomatic corps accredited to Saudi Arabia, Dya-Eddine Said Bamakhrama, who commended the envoys’ service, commitment
RIYADH: A farewell ceremony for the outgoing ambassadors of Australia, Cyprus, Hungry and Mexico took place at the Cultural Palace in Riyadh’s diplomatic quarter on Monday.
The event was hosted by the dean of the diplomatic corps accredited to Saudi Arabia, Dya-Eddine Said Bamakhrama, who commended the envoys’ service, commitment and contribution to diplomacy at both bilateral and multilateral level.
“During their tenure they did a good job, serving to expand bilateral relations between their countries and Saudi Arabia to new horizons of success and prosperity. I would like to extend them all the best in their life and future endeavors," said Bamakhrama, who is also the Djibouti ambassador.
He mentioned his involvement with them at occasions such as meeting the Riyadh governor during the holy month of Ramadan, adding: “It was good sharing memories with you, we will miss you.”
Mexican ambassador Anibal Gomez Toledo thanked the dean and the Saudi government for their support during his time in the Kingdom.
“You have been very supportive, and a good friend. It has been an honor for me to be here with you all,” he said, praising the warm Saudi hospitality he had enjoyed.
“I think the Middle East has been a very humanitarian experience for me,” he said, adding the ongoing transformation of Saudi Arabia under Vision 2030 was an inspiration to many other countries.
Australian ambassador Mark Donovan said he had enjoyed his time in Riyadh and the good relationships he had experienced.
“It was always very professional and very polite. I consider myself lucky to be here,” he said.
“So my whole experience was pleasant. I will miss the Saudi hospitality, the warmth of working here with you all. Technology today allows us to keep in touch much easier than it did 30 years ago — I’m on Facebook, anybody can find me. I wish you all the best.”
Cypriot ambassador Alexis Phedonos-Vadet said: “I am very grateful to be with you all (in) such a wonderful place with wonderful people. Me and my wife thank you all for the support, friendship and cooperation. It has been an incredible journey.”
Hungary’s ambassador, Balazs Selmeci, said he appreciated the opportunity to get together with everyone before saying goodbye to the Kingdom.
“It really has been a privilege to be a part of what has happened here, the ongoing transformation. There are going to be some good times.”
He also thanked Saudi Arabia for supporting and helping countries evacuating citizens from Sudan. Both Saudi citizens and the nationals of other friendly countries were evacuated in mid-2023, with Royal Saudi Navy vessels and Royal Saudi Air Force planes playing a key part.
Also attending the farewell ceremony were the heads of various missions, ambassadors and other Saudi officials.
