LONDON: Reforms are set to transform the small screen as well as the big screen in Saudi Arabia as film fans anticipate the re-launch of cinemas across the Kingdom next year.
The benefits will be felt across the Saudi entertainment industry, which recently received a SR10 billion ($2.66 billion) boost from the government-owned Public Investment Fund to develop the sector in line with Vision 2030 ambitions.
Danny Bates, co-founder of streaming site Starz Play, said the reintroduction of cinemas to Saudi life is “a big positive for the video streaming sector” and “another step toward bringing quality entertainment to Saudi Arabia.”
Demand for movie content is growing rapidly in Saudi Arabia, with the Starz Play subscriber base doubling every six months since it launched two and a half years ago in the Kingdom.
“Our highest content consumption rates per month are coming from Saudi customers,” Bates said, identifying action and comedy as the most popular genres among subscribers there.
Vikings is the most popular series on the Saudi site, which receives around 40 million hits per month, with comedy classics including Friends and How I Met Your Mother also among the most-viewed.
Rather than creating competition, the introduction of cinemas is likely to catalyze further growth, raising the profile of film across the country, Bates explained.
“If Fast and the Furious 8 is playing in the cinemas, viewers can then turn to us to watch Fast and the Furious 1 through 7.”
In addition, the cinema is an ideal platform for the company’s advertising campaigns. “We’ve done this successfully in the UAE and Kuwait and would hope to do something similar in Saudi Arabia.”
According to Ravi Rao, CEO of Mindshare MENA, lifting the cinema ban will generate a new market for advertisers in Saudi Arabia, with “international and local brands vying to be there.”
The development will have a significant impact on advertising in the Kingdom, creating additional touch points and opening new channels of communication.
“Brand integration in movies will take a bigger turn when Saudi audiences can be targeted,” Rao said.
Advertising spending in MENA has seen a continuous decline in recent years but while the downturn is forecast to continue elsewhere, Saudi Arabia can anticipate growth in the industry, fueled by ambitious reforms that are creating new opportunities for investors.
“Ad spend in Saudi Arabia (including the PanArab TV spends) is now at under $2 billion from a high of $2.5 billion two years ago. But with all the cultural and economic glasnost that is sweeping the country, one can start expecting double-digit growth by 2020,” said Rao.
Ema Linaker, an executive director of digital at Golin, said the seismic shifts taking place as Saudi Arabia pursues its Vision 2030 targets will draw in advertisers formerly focused elsewhere in the region.
“Just this week, Saudi Arabia unveiled the 2018 budget, the largest in the Kingdom’s history with SR978 billion ($261 billion) public spending. With other markets like the UAE set to contract, a lot of the key advertising groups will be pivoting toward the Kingdom to secure a piece of that investment in 2018.”
More than 50 percent of the Saudi population is under 25 and between 65 and 70 percent are under 30 — demographics that appeal to advertisers anticipating an “abundant fanbase” for film in the Kingdom, Linaker added.
Pointing to a Comic-Con event in Jeddah last February attended by more than 10,000 people, she said: “Cinema looks set to become a national pastime for Saudis, thereby driving up audience figures and increasing the amount of people exposed to cinema advertising.”
Access to Saudi audiences will also have a bearing on how advertisers target consumers, injecting new vigor into the industry.
“From a cultural perspective, the opening up of cinema and entertainment sectors such as music and sports will fuel sponsorships and activation to increase ad spends in the near future,” said Roy M Haddad, director of WPP MENA.
“Brands and agencies will quickly re-invent and adapt to the new social and cultural movement in Saudi. Cinema will act as a trigger for many more changes in brand communication, experience and engagement,” he added.
Like the rest of the region, Saudi advertising is heavily weighted toward television, but with a major uplift across digital platforms, media companies are exploring new ways of engaging MENA audiences online.
“I believe like all Gulf countries we will see Saudi Arabia gradually shift toward digital advertising, driven by its mainly young and tech-savvy population,” said Linaker.
Citing Euromonitor, she said that Saudi Arabia’s advertising industry is anticipated to see flat growth over 2016-2021, as the introduction of VAT and additional taxes on certain commodities dampen private consumption.
Meanwhile, international media agencies will beef up their Saudi teams, creating a larger platform for local talent.
“Ogilvy, Leo Burnett and many other major ad agencies have a local footprint in Riyadh and Jeddah but these tend to be satellite offices and attracting quality ad talent has been a constant challenge,” said Linaker.
“However, we are starting to see young talent coming through the ranks born Saudi, educated in Saudi and passionate about developing a creative culture within the Kingdom.”
“With more investment, talent and opportunities arising, I can see Saudi becoming a hot bed of innovation and creativity quite quickly. It is a huge market and full of opportunity.”
Saudi cinemas will boost movie sector across KSA
Saudi cinemas will boost movie sector across KSA
Saudi Arabia embassy resumes diplomatic activities in Afghanistan
- Afghan foreign ministry welcomes Kingdom’s decision to resume diplomatic operations in Kabul
- Saudi Arabia to 'provide all services to the brotherly Afghan people'
RIYADH: The Saudi embassy in the Afghani capital, Kabul, resumed its diplomatic activities on Sunday.
"Based on the desire of the government of the Kingdom of Saudi Arabia to provide all services to the brotherly Afghan people, it has been decided to resume the activities of the mission of the Kingdom in Kabul starting on December 22," the embassy posted on X platform on Sunday.
The Afghan foreign ministry on Monday welcomed Saudi Arabia’s decision to resume its diplomatic operations in Kabul, more than three years after Riyadh withdrew its staff during the Taliban takeover of Afghanistan.
“We are optimistic about the possibility of strengthening relations and cooperation between Saudi Arabia and Afghanistan through the resumption of these activities,” said Afghan foreign ministry spokesman Zia Ahmad in a statement.
“We will also be able to respond to the problems of Afghans residing in Saudi Arabia.”
Riyadh had posted its decision to resume diplomatic operations in Kabul on social media platform X.
“Based on the desire of the government of the Kingdom of Saudi Arabia to provide all services to the brotherly Afghan people, it has been decided to resume the activities of the mission of the Kingdom in Kabul starting on December 22,” it said.
Ties between Saudi Arabia and Afghanistan date back to 1932 when the Kingdom became the first Islamic country to provide aid to the Afghan people during their ordeals.
In recent years, Saudi Arabia launched numerous projects in Afghanistan through its humanitarian arm KSRelief, focusing on aid relief, health, education services, water and food security.
Riyadh also participated in all international donor conferences and called for establishing security and stability in Afghanistan following years of armed conflicts.
Saudi Arabia withdrew its diplomats from Kabul in August 2021 when the Taliban returned to power in Afghanistan following the US withdrawal from the country.
However, it said it was resuming consular services in the country in November 2021 and also provides humanitarian aid through its King Salman Relief Center organization.
Saudi delegation led by Royal Court advisor meets with Syria’s Al-Sharaa
- Earlier this week, Al-Sharaa praised progress made by Saudi Arabia
RIYADH: A Saudi delegation headed by an advisor from the Royal Court met with the head of the new Syrian administration, Ahmed Al-Sharaa, at the People’s Palace in Syria on Sunday, according to an Al Arabiya report.
Earlier this week, Al-Sharaa praised progress made by Saudi Arabia and neighboring Gulf countries in an interview with Asharq Al-Awsat.
“We admire the development in Gulf countries, particularly Saudi Arabia’s bold plans and vision, and we aspire to achieve similar progress for Syria,” he told the newspaper’s Bissane El-Cheikh during an interview the the Presidential Palace in Damascus.
“There are many opportunities for cooperation, especially in economic and developmental areas, where we can align our goals,” he added.
Shattering expectations: Saudi artist’s journey into glass art
- Aseel Al-Maghlouth breaks glass to break through in the local art scene
RIYADH: Saudi artist Aseel Al-Maghlouth is hammering a niche for himself by using glass as his canvas.
He stumbled upon the technique while working on his graduation project in mechanical engineering. “I discovered the potential to employ broken glass to create distinctive artistic designs,” he told Arab News.
The intricate details that appear when glass breaks inspired him to create shapes and visuals and developed a technique that reflected his artistic vision.
Al-Maghlouth had a love for drawing from a young age, but it was not until he discovered his ability to express ideas in unconventional ways that his true passion for art crystallized.
“I have always drawn inspiration from the surrounding nature and the intricate details of daily life,” he said. This connection to his environment, combined with his experiences in exploring artworks, helped shape his unique style.
He finds beauty in the mundane and translates that into his creations, often using glass to convey emotions and narratives that might resonate with viewers.
HIGHLIGHT
By embracing the fragility of glass and transforming it into something beautiful, Saudi artist Aseel Al-Maghlouth challenges perceptions of what art can be.
Al-Maghlouth has gained significant recognition on social media, where his works are widely admired.
This newfound fame has allowed him to sell his works and create custom pieces for clients, including various artists and celebrities. “Creating for such esteemed individuals is an honor, and it motivates me to push my artistic boundaries,” he said.
“The best work I own is the painting of Crown Prince Mohammed bin Salman. Frankly, I consider it the most valuable painting I have ever owned, but I refuse to sell it because it was a special gift from me to the crown prince,” he said.
“I have received many offers but I refuse to sell it. As for the rest of my paintings, I prefer not to mention the prices because the value of art for me is not limited to a number. Each painting has its own place and story that distinguishes it.”
One of the greatest challenges Al-Maghlouth faced as an artist was transforming his creations into messages that resonated with his audience. “The biggest challenge was ensuring that my art conveyed a clear idea,” he said.
I want to highlight the beauty of arts in our Saudi culture and connect it with Saudi Vision 2030.
Aseel Al-Maghlouth, Saudi artist
Through experimentation with the nature of glass fractures and the control of his technique, he minimized errors and created pieces that told meaningful stories.
Each strike of the hammer is deliberate, aimed at producing not just a fragment but a narrative that can be interpreted and appreciated by those who view it.
“I want to highlight the beauty of arts in our Saudi culture and connect it with Saudi Vision 2030,” he added, emphasizing the importance of cultural representation in his work.
Al-Maghlouth’s vision for the future is ambitious. He aspires to participate in international exhibitions, representing Saudi Arabia on a global stage. “I dream of organizing a personal exhibition in Riyadh to showcase my works and exchange inspiration with other artists,” he said.
For emerging artists, Al-Maghlouth has simple yet profound advice: “Don’t be afraid of trial and error. Each piece of art reflects a part of you.”
He encourages newcomers to continue developing and learning from every experience, and emphasizes the importance of perseverance in the face of challenges.
His journey is testament to the idea that creativity flourishes in an environment where risks are taken and failures viewed as stepping stones rather than obstacles.
Al-Maghlouth’s work serves as a reminder that art can emerge from the most unexpected materials and methods, encouraging others to explore their creativity without constraints.
By embracing the fragility of glass and transforming it into something beautiful, he challenges perceptions of what art can be.
Al-Maghlouth remains committed to honoring the stories behind each piece, proving that even the most broken fragments can come together to create something truly extraordinary.
Saudi Joint Forces commander meets Yemeni Presidential Leadership Council member for security cooperation talks
- Meeting focused on strengthening cooperation between Joint Forces Command and Yemeni Presidential Leadership Council
RIYADH: Lieut. Gen. Fahd bin Hamad Al-Salman, commander of the Joint Forces, met with Faraj Salmeen Al-Bahsani, member of the Yemeni Presidential Leadership Council, at the Joint Forces Command headquarters in Riyadh on Sunday.
The meeting focused on strengthening cooperation between the Joint Forces Command and the Yemeni Presidential Leadership Council, the Saudi Press Agency reported.
Discussions also centered on enhancing the ongoing support provided by Saudi Arabia through the Joint Forces to promote security and stability in Yemen.
During the reception, Al-Bahsani commended the Kingdom’s role in supporting Yemen’s efforts to achieve stability.
He emphasized the importance of continuing strategic cooperation between the two countries to address the challenges currently facing Yemen.
Al-Bahsani thanked the Saudi leadership for their unwavering support across various fields, noting that this collaboration plays a vital role in advancing stability in Yemen and the wider region, SPA reported.
The meeting underscored the Kingdom’s commitment to fostering peace and stability in Yemen as part of its broader efforts to address regional security challenges, SPA added.
Saudi justice minister announces comprehensive legal system development project
- The minister highlighted a range of training programs offered by the Judicial Training Center and Saudi Bar Association, targeting law graduates and practicing lawyers
RIYADH: The Ministry of Justice, in collaboration with the Saudi Bar Association, has announced the launch of a comprehensive project to review and develop the lawyers’ system, according to Saudi Justice Minister Walid Al-Samaani.
The project aims to strengthen the legal profession by empowering practitioners, improving access to legal services, and keeping up with the Kingdom’s legal, social and developmental advances, Al-Samaani, also chairman of the association, said.
On Sunday, Al-Samaani inaugurated the first Saudi Lawyers Conference in Riyadh, themed “Developments in the Lawyers and Legal Consultations Sector.”
With participation from government and private entities, the two-day conference focuses on the future of the legal profession within the Kingdom’s evolving legislative landscape.
It also highlights the significant impact of professional and educational developments on enhancing the local legal environment and fostering a vibrant business and investment climate.
About 30 experts and specialists are participating, leading discussions on various aspects of the profession. On Monday, 19 workshops will be held, led by specialists to enrich attendees’ knowledge and professional experience.
Al-Samaani said that the renewal of law licenses will be processed automatically and completed within 15 days of a complete application, aiming to empower and support lawyers.
He said that the demand for lawyers had grown significantly and would likely continue with the Kingdom’s expanding business landscape and ongoing developments.
“This growth is tied to strengthening institutional work, enhancing legal foundations, and developing model contracts, documentation systems and legislative tools,” he said.
The minister highlighted a range of training programs offered by the Judicial Training Center and Saudi Bar Association, targeting law graduates and practicing lawyers.
These programs combine practical and theoretical training, including the Lawyer Qualification Program, Lawyer Development Program, Saudi Professional Accreditation for Legal Practitioners, and Cooperative Training Program for university students, among others.
