Members of Audi Sport owners’ club were truly excited during the “El Clasico” match between supporters of Real Madrid and Barcelona recently. The match was played at the Jeddah Audi Center and was organized by “Samaco,” the sole dealer for the Audi brand in Saudi Arabia.
Fans enjoyed the enthusiastic performance of both teams, which saw Barcelona as the winners with a 3-0 victory. The group was offered an exclusive opportunity to become acquainted with the new Audi A8, on show in the Kingdom for the first time.
The new Audi A8 presents the future of the luxury class. In its fourth generation, the brand’s flagship model provides the benchmark for “Vorsprung durch Technik” — with a new design language, an innovative touchscreen operating concept and a systematically electrified drive.
The Audi A8 is also the first production automobile in the world to have been developed for conditionally automated driving. Audi will gradually take piloted driving functions, such as parking pilot, garage pilot and traffic jam pilot, into production. The new Audi A8 will be officially launched in the first quarter of 2018.
Commenting on the event, Kareem Tas, manager of the Audi brand in Saudi Arabia, said: “Audi always endeavors to create events that fit with the Audi brand as well as to fulfil the aspirations of our clients and owners of Audi Sport models. This event constitutes the first step toward strengthening the relationship with our clients and we look forward to organize more such events in the future.”
Jeddah Audi Center hosts Spanish ‘El Clasico’ match between Barcelona and Real Madrid
Jeddah Audi Center hosts Spanish ‘El Clasico’ match between Barcelona and Real Madrid
Urban development under Vision 2030 sees smart living on the rise
As Saudi Arabia undergoes unprecedented urban development, Vision 2030 is transforming Saudi Arabia’s economy and reshaping the lifestyle and living standards of its residents. The Kingdom’s young, tech-savvy population and a growing number of expatriates are driving the demand for integrated, sustainable, and technologically advanced residential solutions.
“Over the past decade, Saudi Arabia has witnessed a remarkable evolution in its residential landscape. Smart living is becoming a cornerstone of Saudi Arabia’s urban development strategy,” said Evgenia Naimat, general manager at Al-Nakhla Investment.
“The shift from isolated housing units to integrated communities equipped with smart and vibrant living solutions signals a transformative era,” she added.
Globally, a Deloitte study highlights that more than 75 percent of tenants prioritize smart technologies, such as automated lighting, climate control and remote security systems, when selecting housing.
The adoption of such technologies in the Kingdom’s real estate market aligns with its ambitious goals to position itself as a global innovation hub.
According to a recent report by Knight Frank, 67 percent of Saudi nationals express interest in mixed-use developments, valuing convenience, amenities and a sense of community over traditional housing models.
“Additionally, sustainability is now a critical component of the housing sector. As a key player in driving green innovation in real estate, the Kingdom has delivered on its commitment to sustainable development through key initiatives such as the Mostadam and the Saaf Certification Program,” said Naimat.
A 2023 survey by PwC revealed that 80 percent of Saudi millennials, which make up one of the Kingdom’s largest demographics, prefer environmentally friendly residential solutions and developers are increasingly integrating green spaces, energy-efficient designs and eco-conscious initiatives into their projects.
Integrated communities, offering a blend of residential, retail and leisure spaces, are quickly becoming a preferred choice for residents in Saudi Arabia.
Research by JLL shows that residents in such communities are 35 percent more likely to renew their leases, driven by access to curated amenities and lifestyle benefits.
“We believe that redefining residential living goes beyond offering a place to stay. It’s about creating an ecosystem that combines convenience, community, and sustainability and our goal is to be a community where residents feel truly at home while experiencing the best of modern and smart living,” said Naimat. “Al-Nakhla has set a benchmark in delivering lifestyle-oriented solutions. Furthermore, its sustainability initiatives, including energy-efficient designs and green spaces, lead the way in community-building.”
Award-winning communities like Al-Nakhla Residential Resort and Al-Sharq Village, both by Al-Nakhla Investment, exemplify how integrated communities can meet the growing demands of a modern Saudi lifestyle. The projects feature state-of-the-art smart apps that enable residents to manage services seamlessly and pay rent to community-focused amenities like 6,000 square meters of green areas, which blend natural surroundings within the urban environment. Other amenities include 23 swimming pools, a bowling alley, cinema, and various sports courts that provide ample opportunities for leisure and recreation.
As the Kingdom rapidly advances and progresses, driven by a massive influx of people from across the globe, communities like Al-Nakhla Residential Resort and Al-Sharq Village play a pivotal role in elevating living standards, contributing to Vision 2030’s goal of fostering a vibrant, innovative and inclusive society.
Karnataka state opens investment avenues for Indian expats in KSA, GCC
News Trail, a leading English daily with editions in Bangalore and Qatar, has collaborated with the government of Karnataka to host the NRI Investment Summit Roadshow in Saudi Arabia and the UAE. This initiative underscores Karnataka’s commitment to unlocking global investment opportunities and fostering economic growth.
The roadshow in Jeddah was held on Dec. 22 at the Park Hyatt. It will be held in Riyadh on Dec. 23 at the InterContinental Riyadh and in Dubai on Dec. 24 at the Grand Hyatt.
The government of Karnataka, led by Chief Minister Siddaramaiah, aims to connect with non-resident Indians in GCC nations, offering a platform to explore the state’s diverse investment opportunities.
With a minimum investment requirement of 50 million Indian rupees ($588,600), Karnataka is opening its doors to a world of possibilities across sectors such as micro, small and medium enterprises, tourism and wellness, IT, textiles, and agriculture.
The state, known as India’s “Silicon Valley,” contributes 8 percent to India’s GDP and leads the nation in IT exports, accounting for a staggering 40 percent. It has emerged as a hub of economic innovation, supported by its robust infrastructure, skilled workforce, and business-friendly policies.
Senior officials from the Karnataka government, led by Dr. P.C. Jaffer, IAS, secretary to government (budget and resources), Department of Finance; Vipul Bansal, secretary to MSME department; Nitesh Patil, director MSME; Dr. Rajendra, managing director — KSSIDC; and Varnit Negi, managing director, Karnataka Handloom Development Corporation; will deliver exclusive presentations on the state’s investment potential.
Attendees will have the opportunity to interact with top bureaucrats, gain insights into lucrative opportunities, and engage in discussions to facilitate investments.
“As a trusted voice in the GCC and Karnataka, News Trail is dedicated to fostering meaningful connections between Karnataka’s dynamic economy and the global diaspora. Through this partnership, we aim to amplify the message of growth, innovation, and collaboration that Karnataka stands for,” a press release said.
News Trail is edited by Rajendra Menon.
LuLu showcases best of Singapore’s gastronomy
The Saudi-Singapore Gastronomy 2024 event at LuLu Hypermarket is showcasing the best of Singapore’s gastronomic delights, bringing 10 premier Singaporean food brands to the hypermarket’s stores across Riyadh, Jeddah and Dammam.
Held in association with the Singapore Food Manufacturing Association, the event — running from Dec. 14-24 — supports the expansion of Singapore’s renowned culinary brands into the Kingdom.
This is the first-ever cross-border event to introduce Singapore’s finest culinary products to the Saudi market, transforming LuLu stores into culinary hubs, showcasing the country’s finest ingredients and flavors.
The opening ceremony was attended by chief guest Premjith Sadasivan, ambassador of Singapore to Saudi Arabia, and Tonya Tan, founder and business development director of World Future Enterprises, alongside other dignitaries from various fields.
Upon arrival, Sadasivan was welcomed by LuLu’s senior management with a purple carpet ceremony, bouquets, and a traditional orchid garland. A state-of-the-art robot announced the launch of new products, adding an innovative and tech-savvy dimension to the event.
Sadasivan said the Saudi-Singapore Gastronomy 2024 event marks a significant milestone in enhancing economic and cultural relations between Singapore and Saudi Arabia. “This event presents exciting business opportunities for the growth of Singaporean products in the Middle Eastern market. By providing Saudi consumers with access to premium Singaporean food brands, LuLu Hypermarket and World Future Enterprises are paving the way for greater collaboration between the two nations,” he added.
Saudi-Singapore Gastronomy 2024 features a wide range of Singaporean food products, from sauces, spices, and noodles to ready-to-eat meals, offering a blend of authenticity and premium quality. The Singaporean brands debuting in the Kingdom include: Boozt Isotonic Sports Drink, Jungle Kitchen Productions Pte. Ltd, Chilli Brand, Double Elephant Brand, Fred and Chloe, Ideal Food, Quay Wholefoods, MindoFoods, Oatbedient, RÓA Daily, and Flavors of Asia/ Simple Chef.
Key highlights of the event include tasting tables and interactive live cooking stations manned by celebrity chefs preparing Singaporean dishes.
Shehim Mohammed, director of LuLu Saudi Hypermarkets, said Saudi-Singapore Gastronomy 2024 reflects LuLu’s commitment to offering the best of Singaporean flavors to the sophisticated Saudi palate “With our global network of sourcing offices and state-of-the-art warehousing and logistics support, LuLu Hypermarket is in a unique position to bring the finest food trends from Singapore to Saudi Arabia,” Mohammed said. He said the event presents an exciting opportunity to explore Singapore’s rich culinary offerings bursting with flavor and quality.
World Future Enterprises’ Tan said the organization focuses on innovation, sustainability, and an immersive retail experience. With her wealth of experience in retail and international brand expansions, Tan aims to drive significant growth and consumer engagement for both Singaporean and Saudi markets.
Hyundai Motor concludes hydrogen bus trial in KSA
Hyundai Motor Company has successfully concluded a strategic initiative to evaluate hydrogen-based mobility in the Kingdom. The project was conducted in partnership with Saudi Transport General Authority, Saudi Public Transport Company, Almajdouie Motors Company, Air Products Qudra, Abdullah Hashim Gases, and Aramco.
The collaboration involved a two-month trial of the Hyundai Universe Fuel Cell Coach Bus in Saudi Arabia’s Eastern Province. The project assessed the feasibility and performance of hydrogen-powered transportation, marking a significant milestone in the Kingdom’s journey toward sustainable mobility.
Hyundai Motor supplied its advanced hydrogen fuel cell bus, leveraging its globally recognized expertise in hydrogen technology. Abdullah Hashim Gases managed the hydrogen supply, whereas Air Products Qudra and Aramco provided fueling infrastructure. SAPTCO oversaw the trial operations, including driver resources and implementation, while Almajdouie Motors offered technological and service support throughout the initiative.
Bryan Park, head of Hyundai Motor Company Middle East and Africa headquarters, said: “‘Progress for Humanity’ is the vision guiding Hyundai Motor Company’s innovation. Through pioneering hydrogen technologies, we are advancing carbon neutrality and sustainability. Collaborating with our trusted partners in Saudi Arabia, we have made a meaningful contribution toward emissions-free mobility, aligning with the region’s forward-looking strategies.”
Vice Minister of Transport and Logistic Services and Acting President of the Transport General Authority Dr. Rumaih bin Mohammed Al-Rumaih said the bus trial is part of the TGA’s efforts to support innovation and adopt sustainable transportation methods that help reduce carbon emissions, in alignment with the National Transport and Logistics Strategy. He reaffirmed the authority’s commitment to continuing collaboration with public and private-sector partners to promote the use of modern technologies and develop the transportation sector, enhancing Saudi Arabia’s competitiveness regionally and globally.
Sherif El-Gohary, managing director at Almajdouie Motors Hyundai, added: “We at Almajdouie Motors are very eager to support a sustainable eco-friendly future, in line with the Kingdom’s Vision 2030 by providing transportation solutions that offer superior technologies.”
Aligned with the directives of Saudi Vision 2030, the Ministry of Energy is actively working to promote sustainable energy solutions.
The adoption of sustainable transport, powered by clean energy sources, is a key component of this strategy, as it contributes to reduced carbon emissions and environmental protection.
Hyundai Motor has long been at the forefront of hydrogen-powered mobility in the Middle East. This trial builds on Hyundai Motor’s earlier successes, including the export of ELEC CITY Fuel Cell buses and XCIENT Fuel Cell trucks to Saudi Arabia in 2020, and its continued efforts to test hydrogen vehicles under extreme weather conditions.
The completion of this trial reflects Hyundai Motor’s unwavering commitment to sustainable mobility and reinforces the importance of partnerships in achieving shared goals for a cleaner, greener future.
Nesma joins forces with NetZero for tree-planting initiative
Nesma and Partners signed a landmark agreement with NetZero, a mission-driven company specializing in environmental and social sustainability solutions, during the 16th session of the Conference of the Parties, or COP16 in Riyadh.
The conference — a global event dedicated to combating desertification, restoring degraded lands, and promoting sustainable land management — brought together governments, the private sector, nonprofit organizations, civil society, and scientists from around the world.
The signing ceremony was held under the patronage of Minister of Environment, Water, and Agriculture Abdulrahman Al-Fadhli, and in the presence of Minister of State for Foreign Affairs and Special Envoy for Climate Affairs Adel Al-Jubeir.
Aligned with Saudi Arabia’s Vision 2030, the agreement supports the Saudi Green Initiative and Middle East Green Initiative, launched by Crown Prince Mohammed bin Salman. Over the next five years, the Smart Tree Planting Initiative will plant 200,000 trees across the Kingdom, with an annual target of 40,000 trees. This project aims to absorb 22,000 tonnes of CO, promote biodiversity, and expand vegetation cover. Supervised by the Ministry of Environment, Water, and Agriculture and the National Center for Vegetation Cover, it addresses critical environmental challenges such as desertification and climate change while enhancing the Kingdom’s natural landscape.
President and CEO of Nesma and Partners Samer Abdul Samad said: “We are proud to play a key role in supporting the Kingdom’s green initiatives. This partnership goes beyond tree planting; it is about developing sustainable solutions that ensure a lasting environmental legacy. By leveraging innovative technologies and fostering sustainable practices, we significantly reduce environmental impact and promote a greener future for all.”
The project integrates advanced technologies to transform environmental conservation through three innovative platforms. TreeLog provides comprehensive tree data collection and ecological benefit analysis. TreeMap offers a geospatial tracking system with precise location and impact insights, while TreeWallet enables personal engagement by allowing individuals to gift, name, and track trees. These integrated technologies transform ecological restoration into a transparent, measurable, and personally meaningful experience.
