Meet the Saudi women running 5-star hotels

Sarah Qassim, Jabal Omar Hotels managing director, is shown speaking at a meeting in this handout photo.
Updated 19 January 2018
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Meet the Saudi women running 5-star hotels

RIYADH: Saudi women are making their mark in the hospitality world with friendly smiles and welcoming phrases. Some of them have reached beyond that and are now leading the industry and running high-end properties.

Sarah Qassim is the managing director at Jabal Omar, which is initiating a mega-project around the Makkah’s holy mosque, consisting of 40 towers.

When asked about her experience in the industry, Omar said: “When I first started in 2007 at the InterContinental Hotel in Jeddah, I was one of the first Saudi women who entered this industry; there were foreigners but not a Saudi. It was difficult. I doubted myself; people looked down on me in the beginning. Society couldn’t understand why I chose to work in the hospitality industry. They didn’t understand that it is my passion. Nowadays its completely different. After the King Abdullah Scholarship program, I believe it had a huge impact on women, definitely leading and taking bigger roles.”

Sarah is also an author. “In the hotel lobby” is the title of her published book, which she classifies as an “educational novel.” Most of the story takes place in the lobby; the idea of the novel is based on her experiences in the hotel’s lobby, which spans over 10 years.

Also, a lecturer on hospitality, she gives workshops for the Saudi Commission for Tourism and Natural Heritage, and around 30 females, attend.

Sarah emphasizes: “Saudis are known for their generosity; when you go abroad, they recite poems about our hospitality, culture and beliefs. We are now trying to integrate it with international standards.”

Maram Gogandi, also a leading Saudi female in the hotel industry, was appointed general manager for Park Inn Hotel in Jeddah in 2017, with 12 years of experience in the hospitality industry.

Gogandi has worked all over the world and accumulated many awards, one being an international one — The Company Hospitality Award — which she received in 2017 in Paris. She says that many were pleasantly surprised: “I was the first Arab to win it. It is an international award.”

The high position she holds now didn’t come easy, but after many years of hardships and hard work. Gogandi explains: “I was the first Saudi woman to work in sales for the government and VIP sector. It was difficult then, but now it’s a different story. Now I’m being applauded. Rezidor’s leadership, program supported me and looked into promoting a qualified Saudi female.”

She adds: “Rezidor’s leadership program now has 102 ladies, 21 of whom are in executive positions.”

“My plan is to meet with other hotels and companies, and help train Saudis of both genders. I am now making a requirements program for all Saudis. It will be systemized with specific requirements, in a specific process, in which we can define their skills and put them in the correct position in which they will be able to give more. Even training companies will benefit; we want to make a generation of leaders.”

These leading ladies spoke on their experiences during their long years in the industry. What was noted was that in the span of 10 years many things have changed. What was once considered taboo, and ladies working in this field were looked down upon, is now considered normal and even applauded. They give credit to the King Abdullah Scholarship Program which helped normalize their presence in this field and made it acceptable.

Veteran Saudi females in the hospitality industry are working hard and smart to elevate the status of Saudi women one step at a time.


How Saudi Arabia is pioneering soil quality and water conservation solutions

Updated 22 March 2025
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How Saudi Arabia is pioneering soil quality and water conservation solutions

  • SandX is a biodegradable sand coating that reduces water evaporation by 80 percent using nature-inspired technology
  • CarboSoil is a breakthrough in soil amendment and carbon capture, enhancing plant growth and reducing emissions

JEDDAH: For more than a decade Saudi Arabia has invested in sustainability, implementing groundbreaking initiatives to combat desertification, improve soil quality and preserve water.

These efforts are transforming the Kingdom’s landscape, aligning with the broader goals of the Saudi Green Initiative.

One of the most ambitious projects is King Salman Park in Riyadh — one of the world’s largest urban parks. The initiative focuses on increasing green spaces, restoring soil health and mitigating the urban heat island effect.

Native tree planting and sustainable water management systems are key components, ensuring long-term environmental benefits.

Meanwhile, on the Kingdom’s east coast, Saudi Aramco has spearheaded efforts to manage soil erosion, improve water retention and enhance biodiversity.

But it is in the laboratories of King Abdullah University of Science and Technology where cutting-edge technology is shaping the future of sustainable soil solutions.

Terraxy technology in the lab. (KAUST photo)

Himanshu Mishra, an associate professor at KAUST, has spent the last decade addressing some of Saudi Arabia’s biggest environmental challenges. A specialist in water properties, his early research led him to an eye-opening realization about the Kingdom’s water usage.

“When I came to Saudi Arabia, I learned about the stress on water,” Mishra told Arab News. “Somebody told me that 80 percent of Saudi Arabia’s water is used for food production, yet (the country) is importing most of its food. That just blew my mind. I was disturbed by it.”

Inspired by nature’s ability to repel water, Mishra co-founded SandX, a biodegradable, water-repellent sand coating designed to reduce water evaporation.

The technology mimics nature’s super water-repellent surfaces — like butterfly wings and bird feathers — to create a revolutionary material.

“This material, it hates water. It absolutely hates water,” said Mishra. “This is SandX, and water doesn’t penetrate it.

Screen grab from a video showing KAUST researchers applying Carbosoil at a SandX testing site. (KAUST video)

Each grain of SandX is coated with a nanoscale layer of biodegradable paraffin wax, reducing water evaporation by over 80 percent without the use of plastics. “Bacteria will eat the wax, so SandX will become sand again,” Mishra said.

“No one has ever done this in Saudi Arabia. We are the engineers, the first ones to do that. We are pioneers in this.”

Water scarcity, however, is only part of the challenge. “Do you know how old this water is?” Mishra asked, holding up a bottle. “This water is older than our planet. We have limited water resources, but we still have some resources. What we don’t have (are) fertile soils.”

Himanshu Mishra. (Supplied)

Green spaces in Saudi Arabia are heavily dependent on imported peat moss, he said, a practice that is not only expensive but also counterproductive to sustainability.

“You import so much peat moss every year — it’s a multi-million-dollar market. And you rely on these imports. It defeats the whole purpose of sustainability.”

To address this, Mishra developed CarboSoil, a groundbreaking soil amendment and carbon capture technology derived from organic waste.

A layer of SandX applied like mulch over wet soil greatly reduces evaporation. (KAUST/Terraxy photo)

Unlike traditional compost, which eventually releases carbon back into the air, CarboSoil locks carbon into the soil while enhancing plant growth.

“This is the only technology known to humanity that does soil amendment and carbon capture at the same time,” he said.

Field trials for CarboSoil are ongoing, with production scaling up following a KAUST Innovation and Economic Development grant. Mishra believes the impact will be transformative.

“Our technology will contribute to food production and greening projects in arid regions,” he said. “When you apply it on plants, they grow bigger and stronger — like 60 percent bigger, with wider trunks. Enhanced food production. Enhanced yields. That’s additional carbon capture.”

Oil palm waste. (Getty Images)

Looking ahead, Mishra envisions Saudi Arabia leading the world in carbon dioxide removal.

“I can guarantee you that as we continue to scale up this production under the stewardship of the Ministry of Environment, Water, and Agriculture, in less than five years, Saudi Arabia will be ranked number one in carbon dioxide removal deliveries on the planet.”

The startup’s ambitions extend far beyond the Kingdom. “Right now, our goal is to contribute to the landscaping and green sector in the Kingdom,” he said.

“In phase three, we start building factories for poultry farms, date farms, and other industries. Phase four is we will expand to the wider Middle East.”
 

 


Saudi aid center distributes 3,800 boxes of dates in Aden

The distribution benefited 22,800 individuals. (SPA)
Updated 21 March 2025
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Saudi aid center distributes 3,800 boxes of dates in Aden

  • The center distributed 300 food baskets in Costanta, Romania, benefiting 1,500 individuals.

ADEN: The King Salman Center for Relief and Humanitarian Aid recently distributed 3,800 boxes of dates across the districts of Mansoura, Sheikh Othman, and Dar Saad in Aden province, Yemen.

The distribution benefited 22,800 individuals, including displaced persons and people with special needs, as part of KSrelief’s 2025 date assistance distribution project in the country.

The center also distributed 300 food baskets in Costanta, Romania, benefiting 1,500 individuals. This is part of the Etaam Food Basket Distribution Project.

These initiatives are part of the Kingdom’s relief and humanitarian efforts carried out to support those in need and alleviate suffering worldwide.

 


Saudi deputy foreign minister meets Chad’s president

Updated 21 March 2025
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Saudi deputy foreign minister meets Chad’s president

  • Al-Khuraiji conveyed to Deby and his people greetings and well wishes from King Salman and Crown Prince Mohammed bin Salman

AMDJARASS: Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji met recently with Chad’s President Gen. Mahmat Idriss Deby Itno in Amdjarass.

Al-Khuraiji conveyed to Deby and his people greetings and well wishes from King Salman and Crown Prince Mohammed bin Salman.

During the reception, the officials reviewed bilateral relations and discussed the latest global developments.

The reception was attended by Chad’s Foreign Minister Abdullah Saber Fadl, and several other ministers and officials of the African nation.

Also present was Ali bin Hassan Jafar, Saudi Arabia’s ambassador to Sudan.

 


Attempt to smuggle 22,496 unlicensed pills foiled in Saudi Arabia’s Jazan

Updated 21 March 2025
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Attempt to smuggle 22,496 unlicensed pills foiled in Saudi Arabia’s Jazan

  • Security authorities call upon citizens and residents to report all available information about any activities related to drug smuggling or selling

JAZAN: Al-Afwaj security patrols in Jazan foiled an attempt to smuggle 22,496 unlicensed medical pills and 3 kg of hashish in Faifa Governorate. The seized narcotics were handed to the relevant authority.

Authorities in Jazan arrested a violator of the border security system, of Ethiopian nationality, for promoting amphetamine. Preliminary procedures have been completed and the offender referred to the competent authority.

Land patrols of the Border Guard in Al-Raboah in the Asir Region led to the arrest of six violators of the border security system, of Ethiopian nationality, for smuggling 120 kg of qat. Preliminary procedures have been completed, and the seized narcotics handed to the relevant authority.

Security authorities call upon citizens and residents to report all available information about any activities related to drug smuggling or selling. They can contact the General Directorate of Narcotics Control by calling 911 in Makkah, Riyadh, and the Eastern Region, or 999 in the other regions. The organization can also be contacted by email.

 


Taif governor meets plants cooperative members

Updated 21 March 2025
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Taif governor meets plants cooperative members

  • The prince was briefed on the association’s recent initiatives, as well as upcoming programs and activities

TAIF: Taif Gov. Prince Saud bin Nahar met with Abdulrahman Al-Sherbi, president of the Rose and Aromatic Plants Cooperative Association, in the presence of representatives from relevant government agencies.

During the meeting, the prince was briefed on the association’s recent initiatives, as well as upcoming programs and activities.

The governor commended the collaborative efforts between government and public entities, highlighting the uniqueness of Taif’s roses and aromatic plants and their potential on the international stage.