JEDDAH: Two friends with a lifelong love of Japanese storytelling are reaping the rewards of a business success story that is almost as heroic as the manga and anime characters they admire.
When Noha Khayyat and Safa’a Akbar, co-owners of Nippon Sayko, began selling handmade manga and anime merchandise in a tiny booth tucked away in a Jeddah mall, they were told by other shop owners that they “would never survive.”
Now, eight years later, Nippon Sayko is one of the Kingdom’s most popular outlets for anime and manga, the Japanese animation films and comic books.
Demand for Japanese anime and manga has risen dramatically in Saudi Arabia in recent years, with a growing number of shops selling popular anime merchandise and manga books. Events such as Comic-Con, a comic and multimedia convention held in Riyadh and Jeddah, have also increased interest in Japanese animation and storytelling.
Khayyat and Akbar will join other outlets showing a range of anime and manga merchandise at a Comic-Con in Jeddah next month.
The two friends began selling anime-related merchandise while at university and were surprised by the enthusiastic response from fellow students. After graduating, and unhappy working for a company, they started Nippon Sayko.
“Our offices were on a higher level at a mall, so one day after work we were walking around the mall, and we found this women-only section. Back then women couldn’t work in malls, and it wasn’t even a shop, it was a tiny booth. We contacted several people who supported us year after year. They came, and it was a hit,” Khayyat told Arab News.
“It was really hard in the beginning as we didn’t want to ask our parents for financial support and wanted to do this independently. We used to work our office job from 8-5 and then open this booth at 5 p.m. and stay until 11.”
Khayyat and Akbar said they want to create a space where others can meet and share their love of anime and manga. “People stop in from all over the country just to Snapchat with their favorite (manga) characters, and it’s beautiful to see that connection,” Khayyat said.
“We did struggle at first because we were introducing something alien to the country,” she said. “We had people telling us ‘these things are for kids,’ or ‘it’s not really natural to like these things.’ Other shopkeepers told us, ‘you will never last.’ But look at us now. We’re still standing, while most of them couldn’t continue.”
Saudi Arabia had its first taste of anime as early as the 1970s, with popular television shows such as “Future Boy Conan” and “Grendizer” both favorites with children at the time.
Majed Nawawi, co-owner of Jeddah’s Anime Station Store, has been collecting figures since 1987 and, as a child, promoted his favorite shows and spread anime culture among his friends.
“The anime wave swept Saudi Arabia with the series Naruto in 2002-2003; it was revolutionary, and all sorts of people got into it,” Nawawi said. “Before that, this culture was unacceptable. After Naruto, people began embracing anime. That brought demand for action figures, merchandise and accessories.
“Who would have thought we’d witness Comic-Con, IGN and gaming events? We have large numbers of people who write, create and tell their stories through their own manga. We’ve come a long way,” he said.
A visitor to the store, Wed Al-Nahi, said she became interested in anime as anime as a child and still enjoys it as a university student. “The stories they tell, specifically fantasy, represent my imagination and the things I always dream of, but unfortunately cannot come true. I get to experience that through anime.
“I collect figures to show how much I admire those characters. It’s a reminder of the anime I watched and how much I enjoyed it,” she said.
Her older sister, Nora, 26, agrees. “My favorite anime has always been ‘The Rose of Versailles’ from 1979. I watched it when I was young and I still rewatch it religiously. I disagree with the misconception of anime being for kids, because it is for adults. There are many things I learned from it about literary references and the French Revolution. I love the main character, Lady Oscar, because she’s not your usual damsel in distress. She’s strong, independent and beautiful at the same time.”
Demand for Japanese storytelling surging in KSA as specialist outlets turn fantasy into reality
Demand for Japanese storytelling surging in KSA as specialist outlets turn fantasy into reality
Saudi development fund chief meets Congo’s finance minister
CEO of the Saudi Fund for Development Sultan Al-Marshad met Congo’s Minister of Finance Doudou Fumba Likunde, the Saudi Fund said on X on Wednesday.
During the meeting, they reviewed development cooperation between the two sides that began 40 years ago, as well as discussing ways to enhance economic cooperation to develop vital sectors in Congo.
Ambassador of Saudi Arabia to Congo Abdulaziz Al-Badi was present during the meeting.
Saudi Arabia halves desalination costs, boosts efficiency by 80%, official says
- Technological advancements have played a critical role in the Kingdom’s water conservation efforts
RIYADH: Saudi Arabia has improved its desalination efficiency by 80 percent and halved costs by 50 percent in recent years, a top official from the Kingdom has said.
“Our achievements in desalinated water production in the last eight years are equivalent to what was achieved in the previous four decades,” Deputy Minister of Environment, Water and Agriculture Mansour bin Hilal Al-Mushaiti said.
He outlined the accomplishments at the 2025 Budget Forum hosted by the Ministry of Finance in Riyadh, calling the progress a “historic milestone” for the Kingdom, according to the Saudi Press Agency.
Daily desalinated water production has surged to 6 million cubic meters, contributing to a total capacity of 11.3 million cubic meters daily, he added.
The improvement is testament to the Kingdom’s commitment to water security, environmental sustainability and Vision 2030, the deputy minister said.
He highlighted the monumental scale of the Kingdom’s water infrastructure, noting that water production facilities are primarily located along the coasts, requiring water to be transported across thousands of kilometers.
“The water transmission network we have built spans more than 14,000 km — double the length of the Nile River,” he said. “It crosses mountain peaks, valleys and deserts to deliver water to communities across the Kingdom.”
Strategic water storage capacity has also seen a significant boost, rising from 13 million cubic meters in 2016 to more than 25 million cubic meters today.
“This expansion ensures the Kingdom’s resilience in times of crisis, guaranteeing reliable access to water for all regions,” said Al-Mushaiti.
He attributed the achievements to strong government support and private-sector collaboration.
“We have implemented 29 water projects worth SR28 billion ($7.46 billion), of which 30 percent — SR8 billion — is foreign investment,” he said.
Looking forward, Al-Mushaiti announced plans for private sector projects worth SR58 billion.
“We are building a system where public and private sectors work hand-in-hand to achieve national goals,” he said.
Technological advancements have played a critical role in the Kingdom’s water conservation efforts.
Al-Mushaiti said that by using innovation and sustainable practices, the Kingdom is saving more than 9 billion cubic meters of groundwater annually.
“That’s equivalent to the water consumption of the entire Kingdom’s population for three years,” he added.
During the COVID-19 pandemic, the water sector installed 2 million electronic meters, enabling more efficient billing and consumption monitoring.
“These meters send notifications to users when their consumption exceeds normal levels, promoting the principle of ‘responsible consumption’,” Al-Mushaiti said.
Furthermore, water rationalization initiatives in government agencies saved more than 31 million cubic meters of water in 2023 alone.
The ministry’s efforts have also spurred growth in the agricultural sector, which has seen its contribution to gross domestic product rise from SR64 billion in 2016 to SR109 billion in 2023.
“We achieved self-sufficiency rates for many crops that now exceed 100 percent,” Al-Mushaiti said, adding that these gains reflect the success of policies aimed at conserving water resources while boosting productivity.
On the environmental front, Saudi Arabia is making strides with its Saudi Green Initiative.
Al-Mushaiti said that in just three years, the country has planted more than 95 million trees using renewable water and supplementary irrigation.
“This number will surpass 100 million by the end of the year, marking the start of a green era for the Kingdom,” he said.
The deputy minister also highlighted Saudi Arabia’s leadership in addressing global water challenges.
“Water is the backbone of life and development, and achieving sustainability is one of the greatest global challenges,” he said.
In this regard, Crown Prince Mohammed bin Salman in 2023 announced the establishment of the Global Water Organization, headquartered in Riyadh.
The decision underscores Saudi Arabia’s commitment to advancing water sustainability worldwide, Al-Mushaiti said.
He added that the World Bank has recognized Saudi Arabia’s water system as unique and a model that others should study.
As Saudi Arabia pushes forward with its ambitious plans for water security, agriculture and environmental sustainability, Al-Mushaiti concluded with optimism: “The journey so far has been remarkable, but the best is yet to come.”
Saudi Geological Survey celebrates excellence in research, innovation
- Makkah Deputy Gov. Prince Saud bin Mishaal and Minister of Industry and Mineral Resources Bandar Al-Khorayef attended the event
- CEO Abdullah Al-Shamrani reviewed 25 years of accomplishments, emphasizing the survey’s role in advancing geological sciences
JEDDAH: The Saudi Geological Survey recently celebrated its 25th anniversary with a special event in Jeddah, marking a quarter-century of excellence in geological research and exploration.
Makkah Deputy Gov. Prince Saud bin Mishaal and Minister of Industry and Mineral Resources Bandar Al-Khorayef attended the event.
The event highlighted the survey’s achievements, future initiatives, and contributions to geological research and innovation. Guests shared insights from their experiences with the organization.
CEO Abdullah Al-Shamrani reviewed 25 years of accomplishments, emphasizing the survey’s role in advancing geological sciences, supporting national development, and managing resources sustainably.
He also outlined plans to raise awareness of geological risks via the “Rawasi” platform, preserve Zamzam water sustainability, and complete digital transformation of technical services.
Al-Shamrani affirmed a commitment to advancing technical achievements, implementing projects, and supporting development for a promising future through skilled Saudi cadres.
Al-Khorayef said that since the start of the millennium, the Kingdom had made intensive efforts in mineral resource research and exploration. Led by SGS employees, this had yielded significant discoveries over the past 25 years, impacting the mining sector by boosting investment and developing mineral wealth.
He added that the aim was to position the Kingdom as a global leader in earth sciences and geology through ambitious plans, aligning with its international standing.
These efforts included fully uncovering its mineral wealth, meeting geological needs, building a global earth sciences database, and creating a platform for stakeholders worldwide, the minister said.
Saudi Ministry of Culture to cooperate with King Charles’ school on craft training
- Kingdom’s initiative will help Saudi artisans to develop skills in design, craftmanship and traditional arts
- Ministry of Culture’s goal is to ‘regenerate and renew Saudi craft traditions across different regions of the Kingdom’
RIYADH: Saudi Arabia’s Ministry of Culture has signed an agreement with King Charles’ School of Traditional Arts to cooperate in the programs of the Year of Handicrafts 2025 initiative.
The signing ceremony on Wednesday was attended by Prince Bader bin Farhan, minister of culture, at the Saudi International Handicrafts Week Exhibition (Benan), currently held at the Roshn Front in Riyadh.
Khaled Omar Azzam, director of the traditional arts school at The King’s Foundation, and Hamed Fayez, deputy minister of culture, also attended the signing of the agreement, which aims to revive and promote handicrafts in Saudi Arabia throughout 2025.
A series of sessions and trainings will be launched to revive craft production in several Saudi regions through the “Regeneration of the Crafts of Saudi Arabia” comprehensive program, which will start in January 2025.
The King's Foundation School of Traditional Arts will curate programs, training and initiatives that focus on design and crafts, the Saudi News Agency reported.
“The primary goal is to regenerate and renew Saudi craft traditions across different regions of the Kingdom,” a Ministry of Culture statement said.
The King’s Foundation, a British charity established in 1986 by King Charles III when he was Prince of Wales, has been at the forefront of educating traditional arts alongside urban design and traditional architecture.
The agreement between the Saudi Ministry of Culture and The King’s Foundation school is part of the national culture strategy under the umbrella of Saudi Vision 2030.
Saudi Arabia aim to help Saudi artisans, through training, to develop their skills in design, craftmanship and traditional arts.
Saudi Arabia’s King Salman inaugurates Riyadh Metro project
- Riyadh Metro consists of a network that includes six train lines measuring 176 km and 85 stations, including four main stations
- The metro will begin to be available for public use from Dec. 1 and will operate daily from 6 a.m. to midnight
RIYADH: Saudi Arabia’s King Salman inaugurated the Riyadh Metro project on Wednesday, Saudi Press Agency reported.
The project is considered the backbone of the public transport network in Riyadh, SPA said.
King Salman watched an introductory film about the project, which is distinguished by its exceptional design and technical specifications.
The Riyadh Metro consists of a network that includes six train lines measuring 176 km and 85 stations, including four main stations.
“The Riyadh Public Transport Project, which spans metro and bus networks, is the culmination of concerted efforts made by King Salman and the outcome of his visionary leadership while serving as the Chairman of the High Commission for the Development of Arriyadh, the predecessor of the Royal Commission for Riyadh City,” Crown Prince Mohammed bin Salman said.
The Public Transport Project in Riyadh City was launched based on various studies prepared by the High Commission for the Development of Arriyadh.
The studies considered the current and future needs of the public transport sector in the capital and identified the best solutions and options for establishing a sustainable public transport system that is compatible with the city and its characteristics.
The metro will begin to be available for public use from Dec. 1 and will operate daily from 6 a.m. to midnight.
The lines will open over the next two months in stages — with the blue, yellow and purple lines opening on Dec. 1, the red and green lines opening on Dec. 15, and the orange line opening on Jan. 5, 2025.
Following the announcement, Saudi Minister of Tourism Ahmed Al-Khateeb posted on X: “Under the patronage of the Custodian of the Two Holy Mosques, may Allah protect him, the #RiyadhMetro project was inaugurated — reflecting the leadership’s commitment during this prosperous era to enhancing Riyadh’s infrastructure and raising the quality of life in the city.
“This aligns with the goals of #SaudiVision2030, further establishing the city’s position as a tourist destination that attracts visitors from around the world.”
Abeer Al-Shehri, a Riyadh-based lawyer, told Arab News that the new metro would cut the time she spent in traffic and the number of postponed appointments.
“As a lawyer, my profession involves fieldwork at courts, the Public Prosecution and police stations. Sometimes I have to attend sessions at the office while also having two important appointments to attend,” she said.
“With the traffic, there’s not enough time for both, so I’m forced to postpone one. Additionally, client meetings at the company’s office often take place around noon, and it’s well known that at that time, it’s impossible to reach the location within an hour without being late.
“This forces me to leave at least an hour earlier. The metro will significantly improve the time wasted in traffic, and as a lawyer, it will allow me to commute back and forth to the office in record time.”
Riyadh resident Faisal Suliman Al-Anzy told Arab News that he was “happy and excited” about Wednesday’s announcement.
He plans to use the metro “for visiting friends, (especially at) the weekend when there are traffic jams everywhere.”
