JEDDAH: A leading Saudi fashion designer has released a short film celebrating the changing role of women in the Kingdom.
The film, entitled “sa’aqood,” or Arabic for “I will drive,” was produced by Hatem Al-Akeel, founder and creative director of the Toby label. It highlights women’s ability to drive and lead, both physically and metaphorically.
Al-Akeel has been showing support for women’s empowerment through his innovative designs for some time.
“The driving concept is very symbolic,” he said.
“Seeing a woman drive shows how we’re heading toward a more progressive and moderate Saudi Arabia. Women now are more empowered and are moving forward with respect to the culture and traditions.
“My whole ethos has been to show the tremendous potential and capabilities of Saudi Arabia. The video’s message is to empower women and also show the levels of excellence, luxury and sophistication Saudi women can strive for,” he said.
The video features Saudi entrepreneur Bayan Linjawi, co-founder of Blossom MENA, an online platform that promotes technology entrepreneurship in the Kingdom.
“It’s not about driving a car, it’s about having the choice as a woman to participate in social, economic and political activities. It’s steering one’s life,” said Linjawi.
The video sends a message that women are ready to take on leadership roles and tackle any challenge.
“I am a firm believer in creating messages, and they have always been that Saudi Arabia can hold its own against any culture — we have so much to offer,” said Al-Akeel.
The fashion founder wants to show the positive side of tradition with designs that have transformed the common abaya into a style statement, for example.
Saudi fashion designer puts local women in the driving seat
Saudi fashion designer puts local women in the driving seat
KSrelief distributes thousands of food baskets worldwide
- Etaam project aims to distribute 390,109 food parcels across 27 countries during Ramadan
RIYADH: Saudi aid agency KSrelief has delivered thousands of food parcels to some of the world’s most vulnerable people, the Saudi Press Agency reported on Sunday.
In Nigeria, KSrelief distributed 334 food baskets to families in need in the Adamawa state as part of the Etaam Ramadan food basket distribution project.
In Mauritania, 220 food parcels benefited 1,320 people in the Tiaret district. Somalia received 1,390 baskets for families in the Sool and Sanaag regions, benefiting 8,340 people.
Bangladesh saw 300 parcels distributed in the Barguna district, benefiting 1,500 individuals.
In Romania, 150 baskets were provided to families in Bucharest and Constanţa, while in Montenegro, 250 parcels were given to families in Rozaje and Bijelo Polje.
In Niger, 700 baskets were distributed in the Tillaberi Region, benefiting 4,900 people. South Africa received 450 parcels for families in Johannesburg.
Now in its fourth phase, the Etaam project aims to distribute 390,109 food parcels across 27 countries during Ramadan, benefiting 2.3 million people at a cost of over SR67 million ($17.8 million).
Paramedics resuscitate pilgrim in Grand Mosque within two minutes
- The patient was then transferred to a nearby medical facility to follow up on his condition and receive further care
RIYADH: Paramedics resuscitated a pilgrim within two minutes of a reported cardiac arrest at Makkah’s Grand Mosque on Saturday.
Authorities received a report at 4:06 p.m. of an Algerian pilgrim in his 60s who had fallen unconscious in the outer courtyards of the mosque.
Ambulance teams immediately attended the patient and used an electrical defibrillator and chest compression device to resuscitate him, the Saudi Press Agency reported.
The patient was then transferred to a nearby medical facility to follow up on his condition and receive further care.
The quick response time was thanks to a plan that the Saudi Red Crescent Authority in Makkah had put in place in preparation for Ramadan, according to the SPA.
The holy month tends to be an especially busy period with visitors performing the Umrah pilgrimage.
There have been 242 instances in which emergency cases were transported from the courtyards of the Prophet’s Mosque to medical centers during Ramadan.
The Madinah Cardiac Center has performed open-heart surgery and seven cardiac catheterizations on Umrah pilgrims from five countries during the first half of Ramadan.
The Madinah Health Cluster, which includes hospitals and clinics in the region, also provided medical and emergency services to 23,014 people from more than 70 countries during Ramadan.
Saudi-led project clears 484,949 mines, explosive devices in Yemen
RIYADH: A Saudi-led humanitarian initiative in Yemen has seen a milestone 484,949 land mines and unexploded ordnance cleared since the start of the project in 2018, according to a recent report.
These include 323,793 items of unexploded ordnance, 146,207 anti-tank mines, 8,200 improvised explosive devices, and 6,749 anti-personnel mines, according to Ousama Al-Gosaibi, the project’s managing director.
Project Masam, overseen by the Kingdom’s aid agency KSrelief, continues to remove deadly devices laid in the war-torn country by the Houthis.
Last week, the project’s special teams destroyed 515 items of unexploded ordnance, 25 anti-tank mines, five anti-personnel mines, and three improvised explosive devices.
Explosives planted indiscriminately by the Houthis across Yemen pose a threat to civilians, including children, women, and the elderly.
Project Masam is one of several initiatives undertaken by Saudi Arabia on the orders of King Salman to help the Yemeni people, clearing routes for humanitarian aid to reach the country’s citizens.
Demining operations took place in Marib, Aden, Jouf, Shabwa, Taiz, Hodeidah, Lahij, Sanaa, Al-Bayda, Al-Dhale, and Saada.
The initiative trains local demining engineers and provides them with modern equipment. It also offers support to Yemenis injured by the devices.
About 5 million people have been forced to flee their homes since the start of the conflict in Yemen, many of them displaced by the presence of land mines.
Masam teams are tasked with clearing villages, roads, and schools to facilitate the safe movement of civilians and the delivery of humanitarian aid.
New bus routes launched to serve Diplomatic Quarter
- New bus routes will run from the King Saud University Station to the Diplomatic Quarter daily
RIYADH: The public bus network in Riyadh has been extended to serve the city’s Diplomatic Quarter, which houses many of the foreign embassies in the capital.
New bus routes will run from the King Saud University Station to the Diplomatic Quarter daily starting from 6:30 a.m. and ending at midnight.
The full schedule can be found on the Darb application for public transport.
The new routes come as the Royal Commission for Riyadh City continues its efforts to expand the public transport network in the city.
As well as the high-profile launch of the Riyadh Metro in December 2024, which now has six lines covering an area of more than 176 km, the commission is also working to expand the bus network.
There are now more than 2,860 bus stops and stations in the city, covering a total length of 1,905 km with a daily capacity of 500,000.
Saudi Arabia now 66 percent self-sufficient in grape production: MEWA
- National production in 2023 exceeded 122,000 tonnes
- 7.13 million grapes planted in over 4,720 hectares of land
RIYADH: Saudi Arabia's grape production surpassed 122,000 tonnes in 2023, reflecting the growth of the local agricultural sector and its ability to meet a big portion of market demands, the Saudi Press Agency (SPA) reported Saturday.
The figure accounts for 66 percent of current market demand in the Kingdom, said the report, citing a statement by the Ministry of Environment, Water and Agriculture, or MEWA.
MEWA said more than 7.13 million grape plants, with more than 6.1 million bearing fruit.
In a separate report last year, the ministry reported a grape production area of 4,720 hectares across the Kingdom.
The same report highlighted Tabuk as the top grape-producing region, yielding 46,939 tonnes annually, adding that Qassim, Hail, and Asir also contributed significantly to the national production.
Grape farming is considered profitable because of the ease of cultivation in various soils with minimal water requirements. The plant could easily adapt to various climates in Saudi Arabia.
To encourage farmers to plant grapes, the ministry has assured its continuing efforts to support and empower them by providing modern technologies, such as smart irrigation systems and organic farming.
The ministry also aims to encourage increased local fruit consumption, saying that grapes are packed with nutrients, and have health benefits.
The harvest season for grapes is from June to September, the ministry said.
