Forget ‘stereotypes’ about Saudi Arabia, UK firms urged

— Afnan AlShuaiby Head of the Arab-BritishChamber of Commerce
Updated 07 March 2018
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Forget ‘stereotypes’ about Saudi Arabia, UK firms urged

LONDON: The visit to the UK by the Crown Prince of Saudi Arabia, Mohammed bin Salman, this week will set the stage for a new trading relationship between the two countries, Dr. Afnan AlShuaiby, head of the Arab-British Chamber of Commerce, predicted.
Sitting in her Mayfair office, AlShuaiby told Arab News that with Brexit on the horizon and the Kingdom seeking to diversify its economy, “the sky is the limit” when it comes to business and trade partnerships.
The crown prince arrives in London on Wednesday and will hold talks with the British prime minister, Theresa May, as well as senior business and intelligence figures.
AlShuaiby said she is optimistic the visit will encourage more UK companies to invest in Saudi Arabia. Britain’s decision to leave the EU made it even more important for British companies to focus on improving trade relations with partners outside Europe, she said.
“I would like to see more British interest in Saudi Arabia and more companies investing in Saudi Arabia, whether they are small and medium companies or even the bigger companies that haven’t explored or been in Saudi Arabia,” she said.
“(The crown prince’s visit) is going to be a very good opportunity for the two sides to finalize agreements together and a way to move forward,” she said. “I would like to see solid agreements come out of it.”
AlShuaiby urged people to look beyond preconceived ideas about Saudi Arabia and consider the benefits the visit could have on UK business and trade.
“When a guest comes, they should be welcomed. That’s a courtesy for any place,” she said
“People don’t know what’s happening in Saudi Arabia, specifically in the past two years. There’s a lot of positivity on all levels and a lot of reforms. I haven’t seen that in the UK media — there is no interest,” she said.
Changes that have made headlines in the UK include the decision last year to allow women to drive, as well as the crown prince’s anti-corruption drive that resulted in hundreds of businessmen and ministers being detained in the luxury Ritz-Carlton hotel in Riyadh last November.
AlShuaiby has been at the forefront of efforts to strengthen business links between the UK and Saudi Arabia since she was appointed secretary general and chief executive of the chamber just over a decade ago. She is the first woman to be appointed to the role in the 40-year history of the organization, set up in the mid-1970s to encourage trade between the UK and other Arab League countries.
The Saudi national gained her first degree at the King Saud University in Riyadh, and went on to complete an MA in educational administration at the American University, followed by a Ph.D. in leadership administration at George Washington University, both in Washington.
In her role at the chamber, she has spearheaded conferences, research services, forums and other networking events to help make key introductions between UK companies and their Saudi Arabian and Arab League counterparts. “We are the matchmaker,” she said.
In 2016, UK exports to Saudi Arabia were worth $6.62 billion compared with $3 billion in 2006, according to World Bank data.
With Saudi Arabia pushing forward with plans to diversify the country’s economy and its reliance on oil, AlShuaiby said business opportunities for UK companies are only likely to grow. The Kingdom’s Vision 2030 strategy, launched in 2016, set out a timetable for economic diversification and social reform.
“The sky is the limit,” she said, noting health care, education, research and development, and cybersecurity as areas of mutual interest between the two countries. There is a “big move” toward renewables as well, she said.
The film and cinema industry is opening up to outside investment, following a decision in December to lift the 35-year ban on cinemas in the Kingdom. Last month, the UK-based cinema chain Vue International signed an agreement with a Saudi partner to open about 30 multiplexes in the Kingdom.
“I think the focus of the visit is going to be geared more toward business and Vision 2030. There is a tremendous move in Saudi Arabia, and things are moving very fast,” she said.
“It is very important that the UK embarks and becomes a strategic partner in this whole vision.
“I would like the government to encourage the private sector in the UK. People need to be reassured — and if the government reassures them, they are more comfortable and will have a better appetite for working with Saudi Arabia,” she said.
AlShuaiby explained that some UK businesses, particularly small-to-medium-sized firms, are reluctant to operate in the Kingdom due to “old stereotypes” about the country.
“British businesses are still a little bit cautious about doing business in Saudi Arabia,” she said, referring to concerns about the country’s business climate and the law surrounding commercial disputes. She insisted that “things have changed” with regard to the legal system.
“We need a different way of viewing things. Not the average stereotype of Saudi Arabia — the desert and camel. That is part of our history and our culture, and we are proud of it, but we have also built skyscrapers. It is a very modern country,” she said.
AlShuaiby called on larger UK firms already active in the Kingdom to “mentor” smaller companies.
AlShuaiby’s comments are backed up by a recent World Bank report, “Doing Business in 2018,” which found that the Kingdom had implemented six key reforms last year, the largest number in the Middle East and North Africa region.
The report, published in December, said it was now easier to start a business, register property, enforce contracts and trade across borders in the Kingdom. The bank’s country director for Saudi Arabia, Nadir Mohammed, said such efforts “send a strong signal to investors interested in investing in the Kingdom.”
Given these improvements, AlShuaiby warns that Saudi Arabia is no longer a place to fly in and out of to make a quick buck. Only “serious” UK investors are wanted, she said.
“This is the message I would like to send out — is we need a long-term sustainable partner. We want to be partners for a long time,” she said.
“We need a bigger British presence in Saudi Arabia. We want serious people who are willing to pay for their plane ticket and a couple of nights’ hotel (accommodation) and have organized meetings with an objective. That’s what we are looking for,” she said.


Saudi and British defense ministers hold talks on cooperation and Middle East security

During their meeting in Riyadh, Prince Khalid bin Salman and John Healey discussed the “Saudi-British strategic partnership. (SP
Updated 7 sec ago
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Saudi and British defense ministers hold talks on cooperation and Middle East security

  • Prince Khalid bin Salman and John Healey discuss ‘joint efforts to address regional challenges’ and ‘shared vision’ for regional and international security and stability

RIYADH: The defense ministers of Saudi Arabia and the UK held talks on Thursday on cooperation between their nations and efforts to bring stability to the Middle East.

During their meeting in Riyadh, Prince Khalid bin Salman and John Healey discussed the “Saudi-British strategic partnership and explored avenues to enhance defense cooperation,” the Saudi Press Agency reported.

Prince Khalid said: “We also discussed our joint efforts to address regional challenges, as well as our shared vision to promote regional and international security and stability.”

Ahead of the talks, the British Defense Ministry said Healey would “reaffirm the UK’s commitment to a future-facing defense relationship with the Kingdom of Saudi Arabia. The defense secretary will build on the decades-long defense relationship between the (countries) to enhance cooperation on shared security priorities.”

Healey, making his first visit to Riyadh since becoming defense minister following the Labour Party’s election victory in July, was also expected to discuss with Prince Khalid the ongoing efforts to secure ceasefire agreements in Gaza and Lebanon.

Earlier on Thursday, Healey met in Ankara with Yasar Guler, his counterpart in Turkiye, a NATO ally.


Ancient organic farming practices in Taif feed growing industry

Updated 31 min 56 sec ago
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Ancient organic farming practices in Taif feed growing industry

  • Closed-loop farming supports environment
  • Rising Saudi demand for organic products

RIYADH: Organic farming in Taif province’s villages and its serene mountain and valley farms represents a continuation of an ancient tradition.

This approach avoids synthetic fertilizers and pesticides, ensuring that farms do not damage their surrounding environment, according to the Saudi Press Agency.

Inherited organic farming wisdom from previous generations boosts the health of consumers and the vitality of soil, water, plants, and wildlife.

The farming methods practiced in Taif involve a closed-loop system in which animal and plant waste is recycled into natural fertilizers.

Abdullah Saed Al-Talhi, an 80-year-old Saudi farmer, has been farming in terraced fields in Taif's in the Al-Shafa mountains since he was young. (SPA)

This approach supports crop cultivation and animal husbandry, aligning with Saudi Arabia’s Vision 2030’s food security and sustainability objectives.

Drawing upon his years of experience tending terraced fields in the Al-Shafa mountains, 80-year-old farmer Abdullah Saed Al-Talhi told the SPA that organic agriculture is a fast-growing industry.

“Consumer demand for nutritious organic products is reshaping our industry,” he explained.

“Working these mountain terraces has taught me that organic farming is more than a cultivation method — it is our legacy to future generations, ensuring sustainable food production for years to come.”

“Organic farming operates through two distinct approaches,” Al-Talhi said. “We have protected greenhouse cultivation and open-field farming, but both share the same fundamental principle: producing pure food without chemical interventions.”

He emphasized that this natural approach encompasses every aspect of farming — from soil enhancement and seed selection to pest control methods.

“The Ministry of Environment, Water and Agriculture has spearheaded remarkable efforts to advance organic farming in Taif,” he added.

The ministry offers instructional programs to budding organic farmers, supporting the establishment of new farms, increased production from existing farms, and the import and export of organic products.

Other support from the ministry includes securing certification to ensure the credibility of products in Saudi and international markets.

Speaking at a recent organic market event in Taif, Al-Talhi said: “The market for organic products is experiencing remarkable growth.”
 


Light fantastic: Countdown begins to Noor Riyadh 2024

Updated 14 November 2024
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Light fantastic: Countdown begins to Noor Riyadh 2024

  • Event ‘embodies the essence of striving toward new horizons,’ curator says
  • World’s largest light art festival gets underway on Nov. 28

RIYADH: The start of this year’s Noor Riyadh Festival is now just two weeks away and preparations for the annual event are well underway.

Launched in 2021, the festival is a celebration of light and the arts and includes contributions from leading Saudi and international artists. It also features community activities, workshops, discussions and shows.

Billed as the largest light art festival in the world, Noor Riyadh is part of the broader Riyadh Art initiative and aims to support and inspire young artists to drive the Kingdom’s creative economy.

This year’s theme is “Light Years Away” and a host of activities are planned at three key locations — King Abdulaziz Historical Center, Wadi Hanifa and Diriyah’s JAX District — between Nov. 28 and Dec. 14.

The title is inspired by the Thuraya star cluster, which has long been a guiding light and symbol of aspiration, according to Dr. Effat Abdullah Fadag, the curator of Noor Riyadh 2024 and board member of the Visual Arts Commission.

“This year’s theme explores our journey from Althara, or Earth, toward Althuraya, or the stars, celebrating how art can bridge the physical and metaphysical,” she told Arab News.

“‘Light Years Away’ is a theme that embodies the essence of striving toward new horizons, where light is used as a metaphor for hope, creativity and resilience.

“We want the audience to feel connected to the stars above and the Earth below, experiencing how art can unite diverse elements such as science, technology, philosophy and spirituality, fostering a shared sense of inspiration and identity.”

Dr. Effat Abdullah Fadag, an artist and artistic curator, is a member of the Board of Directors of the Visual Arts Commission. (Supplied)

Among the 60 artworks on offer this year are sculptural light installations and laser shows from artists like Ali Alruzaiza and Javier Riera, who use light to reimagine iconic sites like Murabba Palace.

“The works of artists like Saad Al Howede, Kimchi and Chips explore our relationship with the environment, challenging us to reflect on our impact on the Earth,” Fadag said.

“The landscapes of Wadi Hanifa serve as a living canvas, inviting the audience to consider how we can preserve the environment and the beauty of our natural heritage.

“The JAX District is a hub for innovation, experimentation and digital creativity. Originally an industrial area, it has now transformed into a space that bridges art and technology. Here, traditional and modern techniques converge in an environment that supports the creative economy.”

Fadag said she hoped visitors would leave the festival with a renewed sense of curiosity and wonder.

“The Noor exhibition reminds us that, as individuals, we aspire to connect and engage. Art and light have the power to bring us together, inspire us and illuminate new paths forward.

“I believe these experiences will remain alive long after the festival ends, encouraging visitors to carry the festival’s light with them and continue exploring their own journeys, connecting the Earth to the sky in their unique ways.”
 


How a Saudi software developer is revolutionizing road safety with his AI driver-assist system

Updated 14 November 2024
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How a Saudi software developer is revolutionizing road safety with his AI driver-assist system

  • Nasser Al-Khaldi is the mastermind behind a driver-assist system that performs well in congestion and makes roads safer
  • Developed by Comma.ai, the system incorporates AI-driven real-time analysis, using cameras and radar to prevent collisions

JEDDAH: Nasser Mansour Al-Khaldi is the researcher and automotive expert behind the Saudi-made version of an innovative artificial intelligence self-driving system that can be fitted to regular cars.

A native of Taif province, his passion for technology started at a young age through attempts to customize video games — including hacking his Xbox 360.

Since 2015, he has been focusing on autonomous driving technology — self-driving systems powered by AI. In 2023, the results of his efforts became apparent when he launched the first autopilot system in the Kingdom.

Al-Khaldi and his team — in cooperation with their partner, California-based startup Comma.ai — have developed an open-source software that runs the system, allowing motorists to install a driver-assist feature. The software enables the car to drive itself on motorways, staying in one lane and keeping a safe distance from the car in front, and to follow the vehicle immediately in front in traffic without human assistance.

“It took me around five years to develop a device that records vehicle data in order to analyze it and add more advanced safety and smart driving systems to existing vehicles on the market,” Al-Khaldi told Arab News.

“Yes, it is made in collaboration with our partner in the US, but we upgraded our own version and it has more features. So, you can say it is ‘made in Saudi Arabia’ by a very intelligent Saudi team,” he added.

DID YOUKNOW?

• The Saudi-made AI driver-assistance system was trained on over 100 million miles.

• It incorporates AI-driven real-time analysis, using cameras and radar to prevent collisions.

• It is compatible with more than 64 car models not supported by Comma.ai’s original tech.

• The Saudi-made device has been exported to the US, Europe, Africa, and the Arab world.

Although the base technology, Open Pilot, was developed by Comma.ai, Al-Khaldi explained that his version has been significantly developed to align with local needs, expanding compatibility to work with more than 64 car models not supported by the original.

The Saudi programmer also developed the autonomous driver technology to function at low speeds, improving its effectiveness in the stop-start traffic that is common in the Gulf region.

He explained that the self-driving device “leverages AI and remote sensing technology to continuously analyze and understand the vehicle’s surroundings.”

​Aside from developing Saudi Arabia's first autopilot system, Nasser Mansour Al-Khaldi is the researcher also developed the autonomous driver technology to function at low speeds, improving its effectiveness in the stop-start traffic. (Supplied)

The unit has been on the Saudi market for about a year and a half, and approximately 500 have been sold, according to Al-Khaldi.

“In addition to our presence in the Saudi market, we have also exported our device — which can be adapted to almost any modern car — to the US, Europe, Africa and other parts of the Arab world,” he added.

Arab News joined 29-year-old Al-Khaldi to experience the driver-assistance system, which is installed in his Toyota Highlander. We began the ride on the highway north of Jeddah.

The results were impressive. From the driver’s seat, with his hands removed from the steering wheel, Al-Khaldi said: “At this point our (system) can handle all types of curves. On the highway, you can drive for hours without any user intervention. I just drove from Taif to Jeddah on curvy, hilly roads without any user intervention.”

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Al-Khaldi said that the system integrates multiple components to provide “a safe and efficient autonomous driving experience,” controlling steering, acceleration, and braking. It uses open-source AI technology, trained on over 100 million miles and able to adapt to a variety of driving conditions.

“The system relies on high-resolution cameras and radar sensors to detect lanes, track nearby vehicles, and analyze data in real time. This analysis helps prevent collisions and ensures the vehicle stays in its lane,” he explained.

“One of our customers who lives in the US installed our device in his car and recently, while driving down a long stretch of highway heading to another state, he lost consciousness and the car drove itself for two hours until he woke up. He later messaged us and expressed his thanks for our device’s reliability,” he added. “Following this event, the system received an enhanced safety update. Now, if the driver’s eyes remain fixed and unresponsive, signaling potential loss of consciousness, the system prompts the driver to touch the steering wheel, providing an additional layer of safety during medical emergencies like seizures or sudden loss of consciousness.”

Inspired by his team's successes, Nasser Mansour Al-Khaldi now envisions a future where AI powers self-driving cars across the Kingdom. (SPA photo)

According to the US website Consumer Reports, Open Pilot is currently the most advanced driver-assistance system (ADAS) on the market.

Al-Khaldi and his team are now exploring ways to tailor the system to various levels of driving experience. “I think we’ll find better ways of doing it that will be simpler and allow more users access to the technology,” he said.

Al-Khaldi envisions a future where AI powers self-driving cars across the Kingdom. He said: “Saudi Arabia has an ambitious vision that embraces artificial intelligence technologies. Self-driving has become one of the most important AI tools.”
 

 


Saudi crown prince, French president discuss relations and regional developments

Updated 14 November 2024
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Saudi crown prince, French president discuss relations and regional developments

  • Leaders discussed progress of relations between Kingdom and France
  • Also addressed current regional developments in Palestine and Lebanon

RIYADH: Saudi Crown Prince Mohammed bin Salman spoke on the phone on Thursday with French President Emmanuel Macron, Saudi Press Agency reported.

The leaders discussed the progress of relations between Saudi Arabia and France, emphasizing their ongoing cooperation across various fields, SPA added.

The conversation also addressed current regional developments in Palestine and Lebanon and the efforts being made to enhance security and stability in the region.

The discussion underscores the commitment of both nations to strengthen ties and collaborate on shared strategic interests.