Vimto: A Saudi love story in a bottle

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Updated 08 March 2018
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Vimto: A Saudi love story in a bottle

LONDON: There would not appear to be much to link the rainy northwest of Britain and the searing heat of the vast desert expanses of Saudi Arabia and the Gulf — and even less likely that the link might come in a bottle.
Eighty years ago, an Indian employee of a family firm named Abdulla Aujan & Brothers introduced his bosses to a cordial drink from Britain which, he explained, had become very popular in India, which was then still a British colony.
The drink was a hit with the bosses too, and so began one of the most enduring love affairs between the Gulf region and Britain.
The drink was Vimto, a sugary blend of fruits, berries and secret herbs that was initially sold as a medicinal tonic but is now the beverage of choice in the Middle East, especially during Ramadan. Indeed no self-respecting host would consider not having a jug of thirst-quenching iced Vimto on hand ready for Iftar and suhoor.
Eating dates may be the traditional way to break the fast, and coincidentally dates are a key factor in Vimto’s popularity. When the drink took off in the Middle East the recipe was tweaked to include the fruit which is dear to all Arab hearts.
“The recipe for Vimto produced in the Middle East contains date paste. That commonality of date flavouring really cemented Vimto as the drink of choice,” said Eddie Stableford, who worked on Vimeo branding in the late 1990s and is now innovation director with Wonderstruck Branding Design.
“Many other drinks have come along over the years and there are cheaper colas out there, but Vimto is the product that delivers.
“It’s a sign of quality. It’s been around a long time so it’s familiar and reassuring. And because it’s got a long history there’s a nostalgia factor. It has fond associations for people.”
A cursory search on social media reveals just how deep the Arab attachment to Vimto has become since that first taste in 1928.
“Is it really Ramadan without Vimto?” asked one fan on Twitter, while another posted misty-eyed reminiscences about watching his mother pour Vimto cordial into a jug full of ice in preparation for the end of prayers signalling that Iftar could begin.
While Vimto is popular year-round, sales really go through the roof at Ramadan. In fact almost three quarters of Vimto’s Middle East sales occur during the month of fasting and it has at times proved necessary to restrict customers to two bottles apiece to ensure supplies do not run out.
It is easy to see why. At the end of a long and tiring day without sustenance, the sugar boost in Vimto provides an instant pick-me-up.
Vimto arrived in the Middle East in 1928 but it was invented 20 years earlier by John Noel Nichols, a wholesaler trader of herbs, spices and medicines in Manchester, the northwestern English city that was at the heart of the Industrial Revolution.
He launched his new concoction as Vimtonic, a herbal tonic to give “vim and vigour” to those who drank it, but before long the name was shortened to Vimto. It was registered as a medicine and the cordial could be diluted with hot, cold or soda water. Advertisements from those early years claimed it “builds up the system” and “eliminates that out-of-sorts feeling.”
In the early 1920s, Richard Goodsir, a representative of the Kiwi boot polish company and a friend of John Noel Nichols, took a few samples of Vimto cordial to India with him for local bottling plants to try out. There was a readymade market on hand in the form of British troops, but the Indian population also developed a liking for Vimto and its popularity soon spread to neighboring parts of the British Empire, Ceylon (now Sri Lanka) and Burma (now Myanmar).
So when Indians began flocking to the Gulf to take up clerical jobs, naturally many of them took some Vimto cordial with them, which is how Abdulla Aujan & Brothers in Saudi Arabia came upon it.
They soon saw its potential. Invented at the height of the anti-alcohol Temperance movement in Britain, it trumpeted its non-alcoholic content, making it both suitable and appealing to Muslim consumers. The company struck a deal to become sole importers and distributors of the cordial.
It was shipped in crates from Salford, just outside Manchester, offloaded in Bahrain and transported around the Arabian peninsula in dhows. In 1979 Aujan & Brothers began producing Vimto under license at a factory in Dammam.
“A member of the Nichols family went out to Saudi Arabia and personally handed over the recipe, which remains a family secret to this day — and yes, the people who know the recipe never travel together,” said Stableford.
Today, Vimto is available in 85 countries and counting, and in 38 out of 40 Muslim countries. But Saudi Arabia is still the biggest non-domestic market, with Vimto-lovers consuming 52 million bottles a year of it in cordial, still (ready-diluted) and fizzy form, although the cordial remains most popular by far.
For the makers of Vimto, success has been sweet indeed — literally doubly so in the Middle East. The Vimto sold there is double concentration to cater to the region’s extra sweet tooth.
The next biggest non-domestic markets are Kuwait and the UAE. Within Saudi Arabia, Vimto has a 90 percent share in the concentrated drinks market.
Even adverts for Vimto — Aujan launch a new campaign each year on Arab satellite TV stations — have achieved cult status.
In the 1990s, Vimto expanded into continental Europe and into confectionery. But the war in Yemen has disrupted distribution there because supply routes are under blockade. No Vimto concentrate was shipped there in December.
Change in the Saudi economy is expected to mean a slowdown in sales this year with profits for 2018 not expected to exceed the low single-digit mark.
On the other hand, UK sales were up nine percent as of November 2017 while revenues in Africa are expected to show a 20 percent increase.
However, Nichols — still the owners of Vimto — say the company was well-prepared for the introduction of tax on sugary drinks in Saudi Arabia and the UAE.
Regional turmoil notwithstanding, it seems Vimto will continue to keep its customers sweet.
“There’s a lot of choice out there these days but people love Vimto because they know it, they recognize it and they trust it,” said Stableford. “It does exactly what a brand should do. It’s the real deal.”


Australian man dies from bat bite

Updated 03 July 2025
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Australian man dies from bat bite

  • The virus has been found in species of flying foxes and insect-eating microbats
  • The victim’s condition rapidly deteriorates, leading to paralysis, delirium, convulsions and death

Sydney: An Australian man has died from an “extremely rare” rabies-like infection transmitted by a bat bite, health officials said Thursday.

The man in his 50s was bitten by a bat carrying Australian bat lyssavirus several months ago, the health service in New South Wales said.

“We express our sincere condolences to the man’s family and friends for their tragic loss,” NSW Health said in a statement.

“While it is extremely rare to see a case of Australian bat lyssavirus, there is no effective treatment for it.”

The man from northern New South Wales, who has not been identified, was this week listed as being in a “critical condition” in hospital.

The virus — a close relative to rabies, which does not exist in Australia — is transmitted when bat saliva enters the human body through a bite or scratch.

First symptoms can take days or years to appear.

Early signs of the disease are flu-like — a headache, fever and fatigue, the health service said.

The victim’s condition rapidly deteriorates, leading to paralysis, delirium, convulsions and death.

There were only three previous cases of human infection by Australian bat lyssavirus since it was first identified in 1996 — all of them fatal.

People should avoid touching or handling bats, as any bat in Australia could carry lyssavirus, the New South Wales health service said.

“If you or someone you know is bitten or scratched by a bat, you need to wash the wound thoroughly for 15 minutes right away with soap and water and apply an antiseptic with anti-virus action,” it said.

“Patients then require treatment with rabies immunoglobulin and rabies vaccine.”

The virus has been found in species of flying foxes and insect-eating microbats, NSW Health said.

The type of bat involved in the latest fatality has not been identified.


Sean ‘Diddy’ Combs acquitted of most serious charges, convicted of prostitution-related offenses

Updated 02 July 2025
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Sean ‘Diddy’ Combs acquitted of most serious charges, convicted of prostitution-related offenses

NEW YORK: Sean “Diddy” Combs dropped to his knees and prayed in the courtroom after he was acquitted Wednesday of sex trafficking and racketeering charges that could have put one of hip-hop’s celebrated figures behind bars for life. The rapper was convicted of lesser prostitution-related offenses and still faces prison time but is seeking to be freed from jail to await sentencing.
The mixed result capped a sordid legal odyssey that shattered Combs’ affable “Puff Daddy” image and derailed his career as a Grammy-winning artist and music executive, fashion entrepreneur, brand ambassador and reality TV star.
As the jury foreman spoke and the “not guilty” verdicts piled up, Combs pumped his fist. Each juror affirmed agreement with the verdict as Combs looked toward them, holding his hands up in a prayer motion. Then he hugged defense lawyer Teny Geragos. Combs’ relatives and supporters in the audience could barely contain their relief, despite the judge’s admonition to avoid outbursts: When the first “not guilty” was read aloud, someone shouted, “Yeah!”
Combs, 55, later continued to pump his right fist subtly and nodded, seemingly satisfied that he was acquitted on the most serious charges.
Combs was convicted of flying people around the country, including his girlfriends and male sex workers, to engage in sexual encounters, a felony violation of the federal Mann Act.
The charge is punishable by up to 10 years in prison, but Combs’ lawyers said that under federal sentencing guidelines he’d likely face about two years in prison. Prosecutors, citing Combs’ violence and other factors, said the guidelines would call for at least four to five years. Jailed since his September arrest, he’s already served nine months behind bars.
In a triumph for Combs, the jury of eight men and four women acquitted him of racketeering conspiracy and sex trafficking charges related to allegations that he used his money, power and frightening physical force to manipulate his girlfriends into hundreds of drug-fueled sex marathons with the men.
Combs’ defense team argued that the women were willing participants and that none of his violence justified the severity of the charges.
Marc Agnifilo, a lawyer for Combs, asked that his client be immediately released because the federal Mann Act crimes were of a “vastly different nature” than sex trafficking and racketeering conspiracy.
Assistant US Attorney Maurene Comey said he should remain incarcerated as a danger to the community and a threat to flee. She cited evidence of physical abuse and “prolific use and distribution of drugs” that emerged during the trial.
“I do believe we’ll be seeking a substantial period of incarceration,” Comey said.
Both sides filed written submissions expanding on their arguments. Judge Arun Subramanian was expected to rule at 5 p.m. on whether to release Combs on bail.
Combs appeared overwhelmed as court adjourned for a few hours. He wiped his face, turning and kneeling at his chair, his head bowed in prayer.
“I’ll be home soon,” he said as he faced his relatives.
“I love you, Mom,” he added.
His relatives applauded him and his lawyers, some of whom had tears in their eyes, as he was led out of court.
There’s no date yet for sentencing, when the judge will decide on Combs’ punishment for the prostitution conviction.
Verdict follows weeks of harrowing testimony
Federal officials involved in the case responded to the outcome by noting that sex crimes “are all too present in many aspects of our society.”
“New Yorkers and all Americans want this scourge stopped and perpetrators brought to justice,” Manhattan-based US Attorney Jay Clayton and Ricky J. Patel, who heads federal Homeland Security Investigations’ New York office, said in a statement.
Jurors deliberated for about 13 hours over three days before announcing their verdict. It came after they said late Tuesday that they had decided on four counts but were stuck on the racketeering one. At that point, the judge told them to keep deliberating and keep the partial verdict under wraps.
Combs did not testify at his trial, which featured 34 witnesses as well as video of the rapper attacking his former girlfriend Cassie, the R&B singer born Casandra Ventura.
Her lawyer, Douglas Wigdor, said in a statement after the verdict that “by coming forward with her experience, Cassie has left an indelible mark on both the entertainment industry and the fight for justice.”
Later, he asked the judge in a letter to deny Combs bail, saying “Ms. Ventura believes that Mr. Combs is likely to pose a danger to the victims who testified in this case, including herself, as well as to the community.”
Cassie testified for four days about her turbulent 11-year relationship with Combs, which began after she signed with his Bad Boy record label.
Cassie said Combs became obsessed with voyeuristic encounters, arranged with the help of his staff, that involved sex workers and copious amounts of baby oil. During the sex events, called “freak-offs” or “hotel nights,” Combs would order Cassie to do things with other men that she found humiliating, she testified.
When things didn’t go Combs’ way, he would beat her, she said.
“I’m not a rag doll. I’m somebody’s child,” Cassie told Combs after he dragged her down a hotel hallway in 2016.
Another ex-girlfriend, testifying under the pseudonym “Jane,” told the jury she repeatedly told Combs she didn’t want to have sex with the men hired for their trysts.
“I’m not an animal. I need a break,” she told him. Nevertheless, she said she felt “obligated” to comply with his demands, in part because he paid her rent.
The AP does not typically name people who say they have been sexually abused unless they come forward publicly, as Cassie has.
Defense calls case an invasion of privacy
The trial’s most famous witness, rapper Kid Cudi, said Combs broke into his home in late 2011 after learning he and Cassie were dating. After his car was firebombed a few weeks later, Cudi — whose real name is Scott Mescudi — said he knew Combs “had something to do” with it. Combs denied it.
Combs’ defense team acknowledged that he could be violent but argued that prosecutors were intruding in his personal life. In his closing remarks to the jury, Agnifilo said it wasn’t illegal for Combs to make “homemade porn” with his girlfriends.
Rapper, entrepreneur and criminal defendant
Combs was at the center of the East Coast-West Coast hip-hop battles of the 1990s and became one of the most influential hip-hop producers and executives of the past three decades, diversifying his interests with the Sean John fashion label, Ciroc vodka, a cable TV channel and a film and TV studio.
In 2001, Combs was at the center of one of the biggest hip-hop trials of its era, stemming from a Manhattan nightclub shooting that injured three people in 1999. Combs was acquitted of charges that he took an illegal gun into the club and tried to bribe his driver to take the fall.
His career recovered quickly that time.
Combs’ reputation may have suffered irreparable damage, though, after Cassie sued him in November 2023, alleging years of sexual and physical abuse. He settled the next day for $20 million, but more lawsuits by other women and men followed.
Most are still pending.
 


Snake on a plane delays a flight in Australia

Updated 02 July 2025
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Snake on a plane delays a flight in Australia

MELBOURNE: An Australian domestic flight was delayed for two hours after a stowaway snake was found in the plane’s cargo hold, officials said on Wednesday.
The snake was found on Tuesday as passengers were boarding Virgin Australia Flight VA337 at Melbourne Airport bound for Brisbane, according to snake catcher Mark Pelley.
The snake turned out to be a harmless 60-centimeter (2-foot) green tree snake. But Pelly said he thought it could be venomous when he approached it in the darkened hold.
“It wasn’t until after I caught the snake that I realized that it wasn’t venomous. Until that point, it looked very dangerous to me,” Pelley said.
Most of the world’s most venomous snakes are native to Australia.
When Pelley entered the cargo hold, the snake was half hidden behind a panel and could have disappeared deeper into the plane.
Pelley said he told an aircraft engineer and airline staff that they would have to evacuate the aircraft if the snake disappeared inside the plane.
“I said to them if I don’t get this in one shot, it’s going to sneak through the panels and you’re going to have to evacuate the plane because at that stage I did not know what kind of snake it was,” Pelley said.
“But thankfully, I got it on the first try and captured it,” Pelley added. “If I didn’t get it that first time, the engineers and I would be pulling apart a (Boeing) 737 looking for a snake still right now.”
Pelley said he had taken 30 minutes to drive to the airport and was then delayed by security before he could reach the airliner.
An airline official said the flight was delayed around two hours.
Because the snake is native to the Brisbane region, Pelley suspects it came aboard inside a passenger’s luggage and escaped during the two-hour flight from Brisbane to Melbourne.
For quarantine reasons, the snake can’t be returned to the wild.
The snake, which is a protected species, has been given to a Melbourne veterinarian to find a home with a licensed snake keeper.


Most world heritage sites at risk of drought or flooding: UN

Updated 01 July 2025
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Most world heritage sites at risk of drought or flooding: UN

PARIS: Almost three quarters of the globe’s cultural and natural heritage sites are threatened by too little or too much water, the UN’s cultural agency said on Tuesday.
As a result of rising temperatures, extreme weather events including hurricanes, droughts, floods and heatwaves have become more frequent and intense, scientists warn.
Seventy-three percent of all 1,172 non-marine sites on the UNESCO Heritage List are exposed to at least one severe water risk — including water stress, drought, river flooding or coastal flooding, UNESCO said.
“Water stress is projected to intensify, most notably in regions like the Middle East and North Africa, parts of South Asia and northern China — posing long-term risks to ecosystems, cultural heritage, and the communities and tourism economies that depend on them,” it added.
Cultural sites were most commonly threatened by water scarcity, while more than half of natural sites faced the risk of flooding from a nearby river, the UNESCO study showed.
In India, the Taj Mahal monument in Agra, for example, “faces water scarcity that is increasing pollution and depleting groundwater, both of which are damaging the mausoleum,” the study said.
In the United State, “in 2022, a massive flood closed down all of Yellowstone National Park and cost over $20 million in infrastructure repairs to reopen.”
The report gave four more examples.
Iraq’s southern marshes — the reputed home of the biblical Garden of Eden — “face extremely high water stress, where over 80 percent of the renewable supply is withdrawn to meet human demand,” it added.
And competition for water is expected to increase in the marshes, where migratory birds live and inhabitants raise buffalo, as the region grows hotter in coming years.
On the border between Zambia and Zimbabwe, the Victoria Falls — originally called Mosi-oa-Tunya (“the smoke that thunders“) before it was renamed by Scottish explorer David Livingstone — has faced recurring drought and is sometimes reduced to a trickle.
In Peru, the pre-Colombian city of Chan Chan and its delicate 1,000-year-old adobe walls face an extremely high risk of river flooding, UNESCO said.
In China, rising sea levels driven in large part by climate change are leading to coastal flooding, which destroys mudlands where migratory waterbirds find food, it added.
 


In Senegal, luxury sheep shine at a beauty contest and fetch a high price

Updated 01 July 2025
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In Senegal, luxury sheep shine at a beauty contest and fetch a high price

  • As each sheep is led into the open arena, a panel of judges note down their points based on distinct features like beauty, size, height, horns and body texture for each round
  • Winners are rewarded with food and cash prizes

DAKAR: The regal creatures are led into the open arena, stamping their groomed hooves as if to acknowledge the cheers, music and fireworks from the crowd of spectators. Their majestic figures embody pride and status, their towering size, prominent muzzle, curved horns and polished skin on full display as night falls.
Welcome to one of Senegal’s most anticipated beauty pageants – not for humans but for the locally bred Ladoum, the equivalent of a Ferrari among the woolly creatures.
The annual contest featured more than a dozen Ladoum, competing in three different categories as adult male, adult female and young/promising.
As each sheep is led into the open arena, a panel of judges note down their points based on distinct features like beauty, size, height, horns and body texture for each round. Winners, announced at the end, are rewarded with food and cash prizes.
This year’s Best Male Adult sheep is Prive, 1 year and 7months old, whose breeder estimated him to be worth more than $100,000 in the market.
“It feels good to be here, I cherish him so much,” Isaiah Cisse, Prive’s breeder said with a wide grin as he massaged the sheep for a successful outing.
Unlike the more common sheep eaten and used as sacrifices during Muslim celebrations, the crossbreed Ladoum are mainly seen as a living, breathing symbol of social prestige and luxury bred for years before they are sold.
Widely known as one of the world’s most expensive sheep, the older ones usually fetch a price of $70,000, compared to $250 for a regular sheep, and attract buyers from around the world to this West African nation of 18 million people, where livestock is a key source of livelihood.
Mostly weighing up to 400 pounds (181 kilograms) and up to 4 feet (1.21 meters) in height, the Ladoum are known for their physical grandeur with curling and symmetrical horns and lustrous sheen.
As the contest unfolded in Senegal’s capital, Dakar, each sheep is announced before it is led by the breeder onto an elevated stage where it is inspected by the judges, to the elation of the crowd.
Each receives joyful chants from a band troupe, featuring the local Senegalese instrumental Assiko music with the sheep’s praise names ringing out aloud.
“You can’t see a sheep like this in Africa or even in the world,” said Elhadji Ndiaye, a member of the judging panel. “Ladoum is special.”
Many agree with him.
Musa Faye, a 22-year-old breeder, said his 18-month-old sheep was named Diomaye, after Senegalese President Bassirou Diomaye Faye, to show the sheep’s significance for him and his family.
“I spend a lot of time with him and play with him,” Faye said of his sheep. “I am preparing him for the next competition because I know he will win (the trophy),” he added.
The contest, which has been running for some years, took place alongside an exhibition that featured even young breeders like Ibrahim Diagne. At 12, he is anticipating bringing his Ladoum for the contest someday.
“My parents like this and have always done it, so I like it too,” Diagne said of his passion for the family’s sheep rearing business.
Such passion is common in Senegal where sheep rearing is an age-old tradition deeply woven into family life and culture.
Even animal traditions are passed down through the generations.
Maniane Ndaw’s prized sheep Alou won this year’s Best Junior Male, following in the footsteps of the sheep’s father who won several titles.
“For me, it’s a great, great pleasure,” Ndaw said. “It shows that the lineage is a good one.”