Vimto: A Saudi love story in a bottle

Courtesy photo.
Updated 08 March 2018
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Vimto: A Saudi love story in a bottle

LONDON: There would not appear to be much to link the rainy northwest of Britain and the searing heat of the vast desert expanses of Saudi Arabia and the Gulf — and even less likely that the link might come in a bottle.
Eighty years ago, an Indian employee of a family firm named Abdulla Aujan & Brothers introduced his bosses to a cordial drink from Britain which, he explained, had become very popular in India, which was then still a British colony.
The drink was a hit with the bosses too, and so began one of the most enduring love affairs between the Gulf region and Britain.
The drink was Vimto, a sugary blend of fruits, berries and secret herbs that was initially sold as a medicinal tonic but is now the beverage of choice in the Middle East, especially during Ramadan. Indeed no self-respecting host would consider not having a jug of thirst-quenching iced Vimto on hand ready for Iftar and suhoor.
Eating dates may be the traditional way to break the fast, and coincidentally dates are a key factor in Vimto’s popularity. When the drink took off in the Middle East the recipe was tweaked to include the fruit which is dear to all Arab hearts.
“The recipe for Vimto produced in the Middle East contains date paste. That commonality of date flavouring really cemented Vimto as the drink of choice,” said Eddie Stableford, who worked on Vimeo branding in the late 1990s and is now innovation director with Wonderstruck Branding Design.
“Many other drinks have come along over the years and there are cheaper colas out there, but Vimto is the product that delivers.
“It’s a sign of quality. It’s been around a long time so it’s familiar and reassuring. And because it’s got a long history there’s a nostalgia factor. It has fond associations for people.”
A cursory search on social media reveals just how deep the Arab attachment to Vimto has become since that first taste in 1928.
“Is it really Ramadan without Vimto?” asked one fan on Twitter, while another posted misty-eyed reminiscences about watching his mother pour Vimto cordial into a jug full of ice in preparation for the end of prayers signalling that Iftar could begin.
While Vimto is popular year-round, sales really go through the roof at Ramadan. In fact almost three quarters of Vimto’s Middle East sales occur during the month of fasting and it has at times proved necessary to restrict customers to two bottles apiece to ensure supplies do not run out.
It is easy to see why. At the end of a long and tiring day without sustenance, the sugar boost in Vimto provides an instant pick-me-up.
Vimto arrived in the Middle East in 1928 but it was invented 20 years earlier by John Noel Nichols, a wholesaler trader of herbs, spices and medicines in Manchester, the northwestern English city that was at the heart of the Industrial Revolution.
He launched his new concoction as Vimtonic, a herbal tonic to give “vim and vigour” to those who drank it, but before long the name was shortened to Vimto. It was registered as a medicine and the cordial could be diluted with hot, cold or soda water. Advertisements from those early years claimed it “builds up the system” and “eliminates that out-of-sorts feeling.”
In the early 1920s, Richard Goodsir, a representative of the Kiwi boot polish company and a friend of John Noel Nichols, took a few samples of Vimto cordial to India with him for local bottling plants to try out. There was a readymade market on hand in the form of British troops, but the Indian population also developed a liking for Vimto and its popularity soon spread to neighboring parts of the British Empire, Ceylon (now Sri Lanka) and Burma (now Myanmar).
So when Indians began flocking to the Gulf to take up clerical jobs, naturally many of them took some Vimto cordial with them, which is how Abdulla Aujan & Brothers in Saudi Arabia came upon it.
They soon saw its potential. Invented at the height of the anti-alcohol Temperance movement in Britain, it trumpeted its non-alcoholic content, making it both suitable and appealing to Muslim consumers. The company struck a deal to become sole importers and distributors of the cordial.
It was shipped in crates from Salford, just outside Manchester, offloaded in Bahrain and transported around the Arabian peninsula in dhows. In 1979 Aujan & Brothers began producing Vimto under license at a factory in Dammam.
“A member of the Nichols family went out to Saudi Arabia and personally handed over the recipe, which remains a family secret to this day — and yes, the people who know the recipe never travel together,” said Stableford.
Today, Vimto is available in 85 countries and counting, and in 38 out of 40 Muslim countries. But Saudi Arabia is still the biggest non-domestic market, with Vimto-lovers consuming 52 million bottles a year of it in cordial, still (ready-diluted) and fizzy form, although the cordial remains most popular by far.
For the makers of Vimto, success has been sweet indeed — literally doubly so in the Middle East. The Vimto sold there is double concentration to cater to the region’s extra sweet tooth.
The next biggest non-domestic markets are Kuwait and the UAE. Within Saudi Arabia, Vimto has a 90 percent share in the concentrated drinks market.
Even adverts for Vimto — Aujan launch a new campaign each year on Arab satellite TV stations — have achieved cult status.
In the 1990s, Vimto expanded into continental Europe and into confectionery. But the war in Yemen has disrupted distribution there because supply routes are under blockade. No Vimto concentrate was shipped there in December.
Change in the Saudi economy is expected to mean a slowdown in sales this year with profits for 2018 not expected to exceed the low single-digit mark.
On the other hand, UK sales were up nine percent as of November 2017 while revenues in Africa are expected to show a 20 percent increase.
However, Nichols — still the owners of Vimto — say the company was well-prepared for the introduction of tax on sugary drinks in Saudi Arabia and the UAE.
Regional turmoil notwithstanding, it seems Vimto will continue to keep its customers sweet.
“There’s a lot of choice out there these days but people love Vimto because they know it, they recognize it and they trust it,” said Stableford. “It does exactly what a brand should do. It’s the real deal.”


US citizen denied entry into Poland after security staff object to handwritten notes in passport

Updated 08 January 2025
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US citizen denied entry into Poland after security staff object to handwritten notes in passport

  • The unidentified passenger arrived at Krakow’s Balice airport on a flight from London
  • She will remain at the airport for a return flight to London on Thursday

WARSAW: A US citizen has been blocked from entering Poland because her passport was defaced with handwritten notes, border officials said Wednesday.
The unidentified passenger arrived at Krakow’s Balice airport on a flight from London shortly after midnight, according to Justyna Drozdz, a local border security spokeswoman.
The woman was stopped at passport control because her document contained handwritten notes of locations and airport names under visa stamps from the countries she had visited.
The woman told border security staff she was unaware it was not permitted to write on passports or ID documents, Drozdz told Polish news agency PAP.
She will remain at the airport for a return flight to London on Thursday.
As a general rule, it is not permissible for the holder to write in a passport other than to provide a required signature and emergency contacts. Airlines and immigration officials often deny boarding or entry if they feel a passport has been damaged or defaced.
It was not clear why border officials elsewhere had not questioned the woman about her passport.


Iraqi archaeologists piece together ancient treasures ravaged by Daesh

Updated 08 January 2025
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Iraqi archaeologists piece together ancient treasures ravaged by Daesh

NIMRUD: A decade after jihadists ransacked Iraq’s famed Nimrud site, archaeologists have been painstakingly putting together its ancient treasures, shattered into tens of thousands of tiny fragments.
Once the crown jewel of the ancient Assyrian empire, the archaeological site was ravaged by Daesh fighters after they seized large areas of Iraq and neighboring Syria in 2014.
The precious pre-Islamic artefacts destroyed by the jihadists are now in pieces, but the archaeologists working in Nimrud are undaunted by the colossal task they face.
“Every time we find a piece and bring it to its original place, it’s like a new discovery,” Abdel Ghani Ghadi, a 47-year-old expert working on the site, told AFP.
More than 500 artefacts were found shattered at the site, located about 30 kilometers (19 miles) from Mosul, the city in northern Iraq where IS established the capital of their self-declared “caliphate.”
Meticulous excavation work by Iraqi archaeologists has already yielded more than 35,000 fragments.
The archaeologists have been carefully reassembling bas-reliefs, sculptures and decorated slabs depicting mythical creatures, which had all graced the palace of Assyrian King Ashurnasirpal II nearly 3,000 years ago.
Seen from above, the pieces of the puzzle gradually come together. Shards of what just several years ago was a single artefact are placed side by side, protected by sheets of green tarpaulin.
Bit by bit, the image of Ashurnasirpal II appears on one bas-relief alongside a winged, bearded figure with curly hair and a flower on its wrist, as the restoration brings back to life rich details carved in stone millennia ago.
Another artefact shows handcuffed prisoners from territories that rebelled against the mighty Assyrian army.
Partially reconstructed lamassus — depictions of an Assyrian deity with a human head, the body of a bull or a lion and the wings of a bird — lay on their side, not far from tablets bearing ancient cuneiform text.

“These sculptures are the treasures of Mesopotamia,” said Ghadi.
“Nimrud is the heritage of all of humanity, a history that goes back 3,000 years.”
Founded in the 13th century BC as Kalhu, Nimrud reached its peak in the ninth century BC and was the second capital of the Assyrian empire.
Propaganda videos released by IS in 2015 showed jihadists destroying monuments with bulldozers, hacking away at them with pickaxes or exploding them.
One of those monuments was the 2,800-year-old temple of Nabu, the Mesopotamian god of wisdom and writing.
IS fighters wreaked havoc at other sites too, like the once-celebrated Mosul Museum and ancient Palmyra in neighboring Syria.
The jihadist group was defeated in Iraq in 2017, and the restoration project in Nimrud began a year later, only to be interrupted by the Covid-19 pandemic and restart in 2023.
Mohamed Kassim of the Academic Research Institute in Iraq told AFP that “until now, it has been a process of collection, classification and identification.”
About 70 percent of the collection work has been completed at the Assyrian palace site, with about a year’s worth of fieldwork left before restoration can begin in full force, said Kassim, noting it was a “complex operation.”
His organization has been working closely with Iraqi archaeologists, supporting their drive to “save” Nimrud and preserve its cultural riches, through training sessions provided by the Smithsonian Institution with financial support from the United States.

Kassim said that the delicate restoration process will require expertise not found in Iraq and “international support” due to the extent of the “barbaric” destruction in Nimrud.
“One of the most important ancient sites of the Mesopotamian civilization,” according to Kassim, Nimrud is a testament to a golden age of “the art and architecture of the Assyrian civilization.”
The site was first excavated by archaeologists in the 19th century and received international recognition for the immense lamassu figures that were taken to Europe to be exhibited in London’s British Museum and the Louvre in Paris.
Other artefacts from Nimrud have been on display in Mosul and Iraq’s capital Baghdad.
The site has also attracted figures like British author Agatha Christie, who visited there with her archaeologist husband.
On a recent tour of Nimrud, Iraq’s Culture Minister Ahmed Fakak Al-Badrani hailed the “difficult” work carried out by archaeologists there, collecting broken pieces and comparing them to drawings and photographs of the artefacts they attempt to reconstruct.
The vast destruction has made it impossible, at least for now, to ascertain which antiquities were stolen by Daesh, the minister said.
And the process will take time.
Badrani said he expects that it will take 10 years of hard work before the marvels of King Ashurnasirpal II’s palace can be seen again, complete.


Man charged in Tupac Shakur killing files motion to dismiss the case

Updated 07 January 2025
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Man charged in Tupac Shakur killing files motion to dismiss the case

LAS VEGAS: An ex-gang leader is seeking to have all the charges against him dismissed in the 1990s killing of rap music icon Tupac Shakur.
Attorney Carl Arnold filed the motion on Monday in the District Court of Nevada to dismiss charges against Duane Davis in the 1996 shooting of Shakur. The motion alleges “egregious” constitutional violations because of a 27-year delay in prosecution. The motion also asserts a lack of corroborating evidence and failure to honor immunity agreements granted to Davis by federal and local authorities.
“The prosecution has failed to justify a decades-long delay that has irreversibly prejudiced my client,” Arnold said in a news release. “Moreover, the failure to honor immunity agreements undermines the criminal justice system’s integrity and seriously questions this prosecution.”
Clark County District Attorney Steve Wolfson didn’t immediately respond to an email seeking comment on the filing. He has said evidence against Davis is strong and it will be up to a jury to decide the credibility of Davis’ accounts of the shooting including those in a 2019 memoir.
Davis is originally from Compton, California. He was arrested in the case in September 2023 near Las Vegas. He has pleaded not guilty to first-degree murder and has sought to be released since shortly after his arrest.
Davis is accused of orchestrating and enabling the shooting that killed Shakur and wounded rap music mogul Marion “Suge” Knight after a brawl at a Las Vegas Strip casino involving Shakur and Davis’ nephew, Orlando “Baby Lane” Anderson.
Authorities have said that the gunfire stemmed from competition between East Coast members of a Bloods gang sect and West Coast groups of a Crips sect, including Davis, for dominance in a genre known at the time as “gangsta rap.”
In interviews and a 2019 tell-all memoir that described his life as a leader of a Crips gang sect in Compton, Davis said he obtained a .40-caliber handgun and handed it to Anderson in the back seat of a car from which he and authorities say shots were fired at Shakur and Knight in another car at an intersection near the Las Vegas Strip. Davis didn’t identify Anderson as the shooter.
Shakur died a week later in a nearby hospital. He was 25. Knight survived and is serving a 28-year prison sentence in connection with the killing of a Compton man in 2015.
Anderson denied involvement in Shakur’s death and died in 1998 at age 23 in a shooting in Compton. The other two men in the car are also dead.
A Las Vegas police detective testified to a grand jury that police do not have the gun that was used to shoot at Shakur and Knight, nor did they find the vehicle from which shots were fired.


Algerians campaign to save treasured songbird from hunters

Updated 06 January 2025
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Algerians campaign to save treasured songbird from hunters

  • Goldfinches are native to Western Europe and North Africa, and raising them is a cherished hobby in Algeria, where they are known locally as “maknin”
  • Caging the wild birds cause them to suffer from serious health problems due to abrupt changes in their diet and environment, say advocates

SETIF, Algeria: With its vivid plumage and sweet trill, the goldfinch has long been revered in Algeria, but the national obsession has also driven illegal hunting, prompting calls to protect the songbird.
Amid a persistent demand for the bird that many choose to keep in their homes, conservation groups in the North African country are now calling for the species to be safeguarded from illegal hunting and trading.
“The moment these wild birds are caged, they often suffer from serious health problems, such as intestinal swelling, due to abrupt changes in their diet and environment,” said Zinelabidine Chibout, a volunteer with the Wild Songbird Protection Association in Setif, about 290 kilometers (180 miles) east of the capital, Algiers.
Goldfinches are native to Western Europe and North Africa, and raising them is a cherished hobby in Algeria, where they are known locally as “maknin.”
The bird is considered a symbol of freedom, and was favored by poets and artists around the time of Algeria’s war for independence in the 1950s and 60s. The country even dedicates an annual day in March to the goldfinch.
Laws enacted in 2012 classified the bird as a protected species and made its capture and sale illegal.
But the practices remain common, as protections are lacking and the bird is frequently sold in pet shops and markets.
A 2021 study by Guelma University estimated that at least six million goldfinches are kept in captivity by enthusiasts and traders.
Researchers visiting markets documented the sale of hundreds of goldfinches in a single day.
At one market in Annaba, in eastern Algeria, they counted around 300 birds offered for sale.

Back to the wild
Chibout’s association has been working to reverse the trend by purchasing injured and neglected goldfinches and treating them.
“We treat them in large cages, and once they recover and can fly again, we release them back into the wild,” he said.
Others have also called on enthusiasts to breed the species in order to offset demand.
Madjid Ben Daoud, a goldfinch aficionado and member of an environmental association in Algiers, said the approach could safeguard the bird’s wild population and reduce demand for it on the market.
“Our goal is to encourage the breeding of goldfinches already in captivity, so people no longer feel the need to capture them from the wild,” he said.
Souhila Larkam, who raises goldfinches at home, said people should only keep a goldfinch “if they ensure its reproduction.”
The Wild Songbird Protection Association also targets the next generation with education campaigns.
Abderrahmane Abed, vice president of the association, recently led a group of children on a trip to the forest to teach them about the bird’s role in the ecosystem.
“We want to instill in them the idea that these are wild birds that deserve our respect,” he said. “They shouldn’t be hunted or harmed.”


World’s oldest person dies at 116 in Japan

Updated 04 January 2025
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World’s oldest person dies at 116 in Japan

  • Tomiko Itooka was born on May 23, 1908 in the commercial hub of Osaka, near Ashiya
  • As of September, Japan counted more than 95,000 people who were 100 or older

TOKYO: The world’s oldest person, Japanese woman Tomiko Itooka, has died aged 116, the city where she lived, Ashiya, announced on Saturday.
Itooka, who had four children and five grandchildren, died on December 29 at a nursing home where she resided since 2019, the southern city’s mayor said in a statement.
She was born on May 23, 1908 in the commercial hub of Osaka, near Ashiya – four months before the Ford Model T was launched in the United States.
Itooka was recognized as the oldest person in the world after the August 2024 death of Spain’s Maria Branyas Morera at age 117.
“Ms Itooka gave us courage and hope through her long life,” Ashiya’s 27-year-old mayor Ryosuke Takashima said in the statement.
“We thank her for it.”
Itooka, who was one of three siblings, lived through world wars and pandemics as well as technological breakthroughs.
As a student, she played volleyball.
In her older age, Itooka enjoyed bananas and Calpis, a milky soft drink popular in Japan, according to the mayor’s statement.
Women typically enjoy longevity in Japan, but the country is facing a worsening demographic crisis as its expanding elderly population leads to soaring medical and welfare costs, with a shrinking labor force to pay for it.
As of September, Japan counted more than 95,000 people who were 100 or older – 88 percent of whom were women.
Of the country’s 124 million people, nearly a third are 65 or older.