LONDON: Saudi Arabia is counting on the power of sport to help drive its nation to economic victory, according to Princess Reema bint Bandar.
“I am building an entire sports ecosystem: From the athletes, to the female ushers, and security guards, we’re going from the micro to the macro to the triple macro. Every sector in the country requires a down chain,” the princess told the Chatham House think-tank in London.
“Sport impacts every industry sector across the board and it will draw in crowds globally.”
Since last October, the Princess has headed the Saudi Federation for Community Sports (SFCS) and is the vice president for Development and Planning at the Saudi Arabian General Sports Authority. Princess Reema is the first woman in Saudi Arabia to head such a federation. As chief of SFCS she has the task of developing a sports ecosystem in the Kingdom, largely from scratch.
She said: “From the staff who clean the machines, to the trainers, to the doctors, to the athletes, everything to do with sports must be included in the future planning of the country — that’s my job.”
This year has already seen significant sports advances in the Kingdom as restrictions on women watching and playing sport have been lifted. Females can now attend football matches, pump iron in gyms, partake in sports themselves, and girls can take physical education classes in school.
Since Princess Reema took up her role, she has played a part in helping to mobilize women’s sport. “I’ve encouraged women to go out on the streets and into the public parks to exercise. I’ve been telling women they don’t need permission to exercise in public, they don’t need permission to activate their own sports programs. And more and more they are doing it.”
Some National Transformation Program (NTP) 2020 initiatives under Princess Reema’s extensive remit are: The promotion of sports and physical activities; improved return on investment in sports clubs and facilities; and enabling Saudi elite athletes to achieve high performance on a sustainable basis in different sports.
As well as targeting significantly improved performance at international sporting games, there is a heavy emphasis in the NTP initiatives on improving sports infrastructure and grassroots facilities through the addition of women’s sports facilities, and through local communities, where previously investment has been very limited generally.
Princess Reema said: “The choices that women have today are greater than yesterday and every day they will grow more.”
She said she is working on licensing women’s gyms throughout the Kingdom. “The gyms have always been there but they were grey market and unregulated. We’ve created the formal structure for the licensing of women gyms and by putting them into the light we can regulate them,” she said.
The princess said the Kingdom now has 47 live gyms and she is targeting the licensing of 500 medium-sized gyms by June. She estimates that each gym will directly employ around eight people. “That’s already 4,000 jobs for women,” she said. “Then when you add the indirect jobs, such as trainers, the number goes up further.”
Wes Schwalje, COO of research firm Tahseen Consulting, agrees that the cultivation of Saudi Arabia’s sports will help boost jobs and grow the Kingdom’s economy. “Saudi Arabia has budgeted almost $600 million to build the foundations for a sports ecosystem by 2030. While this figure does not include infrastructure spending and just covers the next two years, it gives a sense of the magnitude of spending that is planned for sport,” he said.
“It is likely that $3 billion to $5 billion will be spent on developing a sports ecosystem by 2030. The sport will have a significant, positive impact on the Kingdom’s economy through its contribution to growth and jobs,” Schwalje added.
The COO said in the EU, for example, the sports sector (narrowly defined) makes up 1.13 percent of gross value add and 1.5 percent of employment on average. “If Saudi Arabia were to achieve a similar share of sport-related value add, that could mean an incremental $7 billion per year added to the gross domestic product and approximately 100,000 jobs,” he said.
Schwalje said several other sport-related industries will also benefit from the growth of sports in the Kingdom, as part of a “multiplier effect.”
“We would expect to see sizeable indirect impact in the food and hospitality sectors, construction, and media sectors,” he added.
Princess Reema: It’s time to focus on Saudi women’s capabilities, not their clothes
Princess Reema: It’s time to focus on Saudi women’s capabilities, not their clothes
New Saudi envoy to Oman presents credentials to Sultan Haitham
MUSCAT: Saudi Arabia’s new envoy to Oman, Ibrahim bin Saad bin Bishan, presented his credentials to Sultan Haitham bin Tariq at the Al Baraka Palace on Thursday, the Saudi Press Agency reported.
During their meeting, Sultan Haitham commended the historical Saudi-Omani ties and the two nations’ continued progress across various sectors.
The ambassador also conveyed greetings from King Salman and Crown Prince Mohammed bin Salman to the sultan, wishing the Omani people continued prosperity.
Saudi Arabia and Oman are both members of the Gulf Cooperation Council, which also includes Bahrain, Kuwait, Qatar and the UAE.
There was also a meeting between the ambassador and Omani Foreign Minister Sayyid Badr bin Hamad Al-Busaidy, reported the Oman News Agency.
Previously, bin Bishan was supervisor of the Yemen operations room and minister plenipotentiary at the Saudi Ministry of Foreign Affairs.
4th Global Ministerial Conference on Antimicrobial Resistance kicks off in Jeddah
- Three-day conference aims to enhance international efforts to confront challenges associated with antimicrobial resistance
RIYADH: The fourth high-level Global Ministerial Conference on Antimicrobial Resistance kicked off in Jeddah on Thursday under the theme “From declaration to implementation – accelerating actions through multi-sectoral partnerships for the containment of AMR.”
The three-day conference, being held under the patronage of the Ministry of Health, includes ministers of health, environment and agriculture from various countries, besides the participation of a number of heads of international organizations such as the World Health Organization, the Food and Agriculture Organization, the World Organization for Animal Health, and non-governmental organizations such as the Bill and Melinda Gates Foundation, in a move to enhance international efforts to confront the escalating challenges associated with antimicrobial resistance, which has become a threat to global health.
Saudi Minister of Health Fahd Al-Jalajel stressed that the conference is an opportunity for the international community to commit to a unified roadmap and set clear guidelines that will help address the increasing drug resistance in humans and animals.
Antimicrobial resistance poses a threat to all age groups, as it affects human, animal and plant health, as well as the environment and food security.
To curb the spread of antimicrobial resistance, the minister explained that we must adopt a comprehensive approach that systematically addresses the challenges that hinder progress, including sharing best practices, innovative financing initiatives, and developing new tools to combat antimicrobial resistance, stressing that the meeting is a vital opportunity to strengthen our collective global response to the risks of this growing “silent epidemic.”
Director General of the World Health Organization Dr Tedros Adhanom Ghebreyesus said that antimicrobial resistance is not a future threat but a present one, making many of the antibiotics and other medicines we rely on less effective, and routine infections more difficult to treat.
He praised Saudi leadership in hosting the conference, stressing that the world must work together across a range of sectors, health, environment and agriculture, to stop the spread of antimicrobial resistance.
He pointed out that the Jeddah meeting will help coordinate global efforts across diverse ecosystems, including human, animal and agricultural health, in addition to protecting the environment.
A number of countries have already resorted to imposing laws that prevent the dispensing of antibiotics in pharmacies without a prescription, and the use of antibiotics in animal farms such as poultry and livestock has been regulated in a bid to slow resistance.
Saudi and British defense ministers hold talks on cooperation and Middle East security
- Prince Khalid bin Salman and John Healey discuss ‘joint efforts to address regional challenges’ and ‘shared vision’ for regional and international security and stability
RIYADH: The defense ministers of Saudi Arabia and the UK held talks on Thursday on cooperation between their nations and efforts to bring stability to the Middle East.
During their meeting in Riyadh, Prince Khalid bin Salman and John Healey discussed the “Saudi-British strategic partnership and explored avenues to enhance defense cooperation,” the Saudi Press Agency reported.
Prince Khalid said: “We also discussed our joint efforts to address regional challenges, as well as our shared vision to promote regional and international security and stability.”
Ahead of the talks, the British Defense Ministry said Healey would “reaffirm the UK’s commitment to a future-facing defense relationship with the Kingdom of Saudi Arabia. The defense secretary will build on the decades-long defense relationship between the (countries) to enhance cooperation on shared security priorities.”
Healey, making his first visit to Riyadh since becoming defense minister following the Labour Party’s election victory in July, was also expected to discuss with Prince Khalid the ongoing efforts to secure ceasefire agreements in Gaza and Lebanon.
Earlier on Thursday, Healey met in Ankara with Yasar Guler, his counterpart in Turkiye, a NATO ally.
Ancient organic farming practices in Taif feed growing industry
- Closed-loop farming supports environment
- Rising Saudi demand for organic products
RIYADH: Organic farming in Taif province’s villages and its serene mountain and valley farms represents a continuation of an ancient tradition.
This approach avoids synthetic fertilizers and pesticides, ensuring that farms do not damage their surrounding environment, according to the Saudi Press Agency.
Inherited organic farming wisdom from previous generations boosts the health of consumers and the vitality of soil, water, plants, and wildlife.
The farming methods practiced in Taif involve a closed-loop system in which animal and plant waste is recycled into natural fertilizers.
This approach supports crop cultivation and animal husbandry, aligning with Saudi Arabia’s Vision 2030’s food security and sustainability objectives.
Drawing upon his years of experience tending terraced fields in the Al-Shafa mountains, 80-year-old farmer Abdullah Saed Al-Talhi told the SPA that organic agriculture is a fast-growing industry.
“Consumer demand for nutritious organic products is reshaping our industry,” he explained.
“Working these mountain terraces has taught me that organic farming is more than a cultivation method — it is our legacy to future generations, ensuring sustainable food production for years to come.”
“Organic farming operates through two distinct approaches,” Al-Talhi said. “We have protected greenhouse cultivation and open-field farming, but both share the same fundamental principle: producing pure food without chemical interventions.”
He emphasized that this natural approach encompasses every aspect of farming — from soil enhancement and seed selection to pest control methods.
“The Ministry of Environment, Water and Agriculture has spearheaded remarkable efforts to advance organic farming in Taif,” he added.
The ministry offers instructional programs to budding organic farmers, supporting the establishment of new farms, increased production from existing farms, and the import and export of organic products.
Other support from the ministry includes securing certification to ensure the credibility of products in Saudi and international markets.
Speaking at a recent organic market event in Taif, Al-Talhi said: “The market for organic products is experiencing remarkable growth.”
Light fantastic: Countdown begins to Noor Riyadh 2024
- Event ‘embodies the essence of striving toward new horizons,’ curator says
- World’s largest light art festival gets underway on Nov. 28
RIYADH: The start of this year’s Noor Riyadh Festival is now just two weeks away and preparations for the annual event are well underway.
Launched in 2021, the festival is a celebration of light and the arts and includes contributions from leading Saudi and international artists. It also features community activities, workshops, discussions and shows.
Billed as the largest light art festival in the world, Noor Riyadh is part of the broader Riyadh Art initiative and aims to support and inspire young artists to drive the Kingdom’s creative economy.
This year’s theme is “Light Years Away” and a host of activities are planned at three key locations — King Abdulaziz Historical Center, Wadi Hanifa and Diriyah’s JAX District — between Nov. 28 and Dec. 14.
The title is inspired by the Thuraya star cluster, which has long been a guiding light and symbol of aspiration, according to Dr. Effat Abdullah Fadag, the curator of Noor Riyadh 2024 and board member of the Visual Arts Commission.
“This year’s theme explores our journey from Althara, or Earth, toward Althuraya, or the stars, celebrating how art can bridge the physical and metaphysical,” she told Arab News.
“‘Light Years Away’ is a theme that embodies the essence of striving toward new horizons, where light is used as a metaphor for hope, creativity and resilience.
“We want the audience to feel connected to the stars above and the Earth below, experiencing how art can unite diverse elements such as science, technology, philosophy and spirituality, fostering a shared sense of inspiration and identity.”
Among the 60 artworks on offer this year are sculptural light installations and laser shows from artists like Ali Alruzaiza and Javier Riera, who use light to reimagine iconic sites like Murabba Palace.
“The works of artists like Saad Al Howede, Kimchi and Chips explore our relationship with the environment, challenging us to reflect on our impact on the Earth,” Fadag said.
“The landscapes of Wadi Hanifa serve as a living canvas, inviting the audience to consider how we can preserve the environment and the beauty of our natural heritage.
“The JAX District is a hub for innovation, experimentation and digital creativity. Originally an industrial area, it has now transformed into a space that bridges art and technology. Here, traditional and modern techniques converge in an environment that supports the creative economy.”
Fadag said she hoped visitors would leave the festival with a renewed sense of curiosity and wonder.
“The Noor exhibition reminds us that, as individuals, we aspire to connect and engage. Art and light have the power to bring us together, inspire us and illuminate new paths forward.
“I believe these experiences will remain alive long after the festival ends, encouraging visitors to carry the festival’s light with them and continue exploring their own journeys, connecting the Earth to the sky in their unique ways.”
