LAHORE: The FIFA delegation concluded its two-day deliberations with the Pakistan Football Federation (PFF) on the game’s future late on Sunday.
The parties engaged in extensive dialogue during which the FIFA delegation headed by Sanjeevan Balasingam, FIFA’s director of member associations for Asia and Oceania, informed the PFF about the world soccer body’s “Forward Program.”
The FIFA initiative was a good sign for the development of football in Pakistan and would help the recovery from the damage that has occurred in the past three years, Balasingam said.
“It is a great opportunity for the PFF to first recuperate from the losses occurred due to the stoppage of the game in the past three years and then take football in Pakistan to new heights by using FIFA Forward Program support,” Sanjeevan said at the conclusion of the session at Football House.
Syed Faisal Saleh Hayat, president of the PFF, welcomed the delegation and thanked FIFA President Gianni Infantino for extending support to the PFF through the FIFA program.
“PFF is grateful to the FIFA president for his keen interest in the development of football in Pakistan.” The FIFA Forward Program is a vital one for the development of football,” he said.
The main objective of the visit was to discuss the current state of the sport in the country and inform officials about how to benefit from the FIFA program, which was launched in 2016. The world body has substantially increased its financial support and assistance for its member associations through this program, a PFF press release said.
The PFF was represented by Vice President Sardar Naveed Haider Khan, General Secretary Lt Col Ahmed Yar Khan Lodhi, the director of finance, director of administration, deputy general secretary, technical director and head of league development and media.
The FIFA delegation informed PFF officials and staff about the procedures for claiming FIFA Forward Program funds.
Sardar Naveed Haider Khan highlighted the importance of the timing of the FIFA delegation’s visit and said that these were important days for the PFF.
“The PFF is working hard to revive football in Pakistan; these are very crucial times as we are in the planning phase and the direction set here will matter for the development of the game in future,” he said.
Lt. Col. Ahmed Yar Khan Lodhi, general secretary of the PFF, appreciated the recent initiative of the FIFA president and said it would help the PFF with much-needed football development in Pakistan, providing funds to revive the sport in compliance with the vision of football development recently approved by the PFF at its meeting on March 17.
FIFA, PFF discuss football development program
FIFA, PFF discuss football development program
Saudi Kickboxing Federation participates in International Day of Persons with Disabilities event
- SKF President Ahmed Al-Towayan expressed delight at Prince Sultan’s visit
- “Our participation in this event is part of activating the ‘Qadir’ initiative launched by the federation earlier this year,” he said
RIYADH: The Saudi Kickboxing Federation participated on Tuesday in the International Day of Persons with Disabilities event, organized by the Disabled Children’s Association in collaboration with the King Salman Center for Disability Research.
Prince Sultan bin Salman Al-Saud, chairman of the board of trustees of the center, visited the federation’s booth and met several athletes and coaches, a media statement said.
SKF President Ahmed Al-Towayan expressed his delight at Prince Sultan’s visit and his support for activities and events related to persons with disabilities.
“Our participation in this event is part of activating the ‘Qadir’ initiative launched by the federation earlier this year,” Al-Towayan said.
The initiative aimed to provide sports activities for persons with disabilities, develop their skills in kickboxing, and empower Paralympic athletes to practice these sports, he added.
“Qadir initiative aims to offer sporting opportunities to anyone facing difficulties in participating in sports, whether due to a disability or limited financial resources,” Al-Towayan said.
Riyadh to host World Anti-Doping Agency meetings
- Event will discuss international strategies to combat doping
- Prominent sporting figures, experts set to attend
RIYADH: Riyadh will host World Anti-Doping Agency meetings on Dec. 4-5 to support integrity in sport.
The agency’s foundation board and executive committee will meet in the Saudi capital to discuss updates on policies and international strategies to combat doping, a media statement said on Tuesday.
The two-day event will be attended by prominent sports figures and international experts.
Saudi Arabia has previously hosted several anti-doping events, including conferences and workshops aimed at fostering international cooperation as well as promoting the Kingdom as a global sports hub.
WADA’s foundation board consists of 42 members, 21 of whom are ministers representing national governments, while another 21 are members of the International Olympic Committee and presidents of international federations representing the Olympic Movement.
The agency was established in 1999 as a nonprofit dedicated to protecting the integrity of sports by combating doping.
It collaborates with international sports organizations, government bodies and national authorities to ensure a doping-free sports environment.
Golfers want to ‘make Saudi proud’ at major Riyadh tournament
- Othman Al-Mulla: We all have the same goal: To represent Saudi Arabia in international competitions and see how good we can be
- Saudi Golf Federation is backing Saudi stars like Al-Mulla, while growing the love of the game with school programs and free classes for women
RIYADH: Saudi Arabia’s golfers spoke about their ambition to make their country proud and inspire young players during a press conference on Tuesday ahead of the PIF Saudi International in Riyadh.
Othman Al-Mulla, the Kingdom’s first professional golfer, will be joined by Faisal Salhab, Saud Al-Sharif, and Khalid Walid Attieh, marking an unprecedented lineup of Saudi golfers taking on international stars including Dustin Johnson and Cameron Smith.
Al-Mulla told the press at Riyadh Golf Club: “I’ve been representing Saudi for over 20 years, and even five years after I turned professional, I’m still pinching myself at the thought of us competing against the best players in the world in Saudi Arabia (for) one of the biggest prizes.”
Joined by Salhab and Shergo Al-Kurdi, the UK-born Golf Saudi ambassador, Al-Mulla added: “We all have the same goal: To represent Saudi Arabia in international competitions and see how good we can be. We want to be Asian champions, we want to be world champions and win events and make Saudi proud.”
Saudi Arabia has made huge inroads into the world of golf in recent years, signing a host of top players to its LIV Golf tour, and engaging in discussions over a potential merger with the PGA Tour.
On a grassroots level, the Saudi Golf Federation is backing Saudi stars like Al-Mulla, while growing the love of the game with school programs and free classes for women.
Salhab said: “What Golf Saudi is doing and what the Saudi Golf Federation is doing for both juniors and women, like opening doors for them and creating more access for them to come into the sport, have more places to play, see great players, it’s very new for us but they’ve done a great job.”
Al-Mulla highlighted the importance of the increasing number of Saudi players, and added: “We have three main objectives: We need to increase awareness, give access and opportunities, and then nurture those opportunities for people that are interested in the game.”
The tournament, which is in its sixth edition, will run from Dec. 4-7 in Riyadh for the first time following five editions at the King Abdullah Economic City.
It offers a total prize pool of $5 million and has moved this year into the coveted season-ending position for both the Asian Tour and The International Series.
Al-Mulla said: “To see how far we’ve come in such a short period of time is something that we can all be proud of as Saudis, and hopefully we can be a beacon to grow the game.”
F1 surges in popularity in Saudi Arabia and across the Middle East new data reveals
- 11 percent rise in female interest and 10 percent uptick among male fans in the Kingdom
- Globally, F1’s fanbase has grown by 5.7 percent since 2021
LONDON: Formula 1 has experienced a surge in popularity, particularly in Saudi Arabia and the wider Middle East, according to a new study released on Tuesday by Nielsen Sports.
With a global fanbase now exceeding 750 million, the sport has gained 50 million fans since 2021, fueled by rising interest in the Middle East region as well as among young female fans, the report showed.
The study revealed Saudi Arabia as one of the sport’s fastest-growing markets, with an 11 percent increase in fans compared to the 2023 season.
The surge in popularity also spans demographics, with an 11 percent rise in female interest and a 10 percent uptick among male fans. Among older Saudi audiences, enthusiasm has soared, with 22 percent more fans aged 50-69 following the championship than in the previous season.
The UAE also saw a significant boost, with fan interest rising by 6 percent. Together, these countries solidify the Middle East as a critical growth region for Formula 1 in 2024, the Nielsen report concluded.
Globally, F1’s fanbase has grown by 5.7 percent since 2021, with women now making up 41 percent of all fans. Young women aged 16-24 represented the fastest-growing demographic, reflecting the sport’s evolving accessibility and appeal.
Jon Stainer, global general manager at Nielsen Sports, attributed this success to Formula 1’s innovative fan engagement strategies.
“Formula 1 is a perfect example of a rights owner innovating its relationship with fans,” he said.
“Growth of interest, especially among women and newer markets like Saudi Arabia, can be attributed largely to a shift in how the teams and drivers are profiled today, and the access they are affording global audiences.
“New sponsorship categories are opening up. We’re seeing a significant shift in the brands engaging in the sport, attracted to this changing fan demographic,” he added.
Netflix’s acclaimed docuseries, “Drive to Survive,” has played a pivotal role, with 35 percent of viewers of the show expressing intent to watch more races. Another quarter of surveyed fans credited the series with their newfound passion for the sport.
F1’s commercial prospects have also increased, with sponsorship deals seeing a 56 percent rise in value since 2019.
The average sponsorship deal now stands at $5.08 million, up from $2.87 million from pre-pandemic levels. The diversification of sponsors — which range from luxury brands such as LVMH to IT giants such as HP and Dropbox — has cemented the championship’s status as a commercial powerhouse, the Nielsen report said.
While the Middle East leads the charge of new fans, the series continues to thrive in traditional strongholds, especially in Europe. Interest in the UK rose by 2.3 percent, while Germany saw a 4.5 percent uptick.
LaLiga opens Riyadh workspace to strengthen Saudi Pro League ties
- New office will be at SPL headquarters, with the two organizations exchanging best practices and driving innovation
- SPL CEO Omar Mugharbel and LaLiga President Javier Tebas attend the official opening
RIYADH: The Saudi Pro League has welcomed Spain’s LaLiga to Riyadh with the inauguration of a dedicated workspace within its headquarters, it announced at the World Football Summit on Tuesday.
This strategic move is the latest in the SPL’s efforts to build ties with the global football community, with the new workspace, designed for use by LaLiga and Spanish clubs, officially commencing operations on Dec. 2.
SPL CEO Omar Mugharbel and LaLiga President Javier Tebas attended the official opening at the SPL headquarters.
This initiative aligns with LaLiga’s broader international strategy, which includes a presence in 34 countries through 11 global offices. Additionally, a LaLiga delegate will soon be based in Riyadh to further strengthen the new partnership.
Mugharbel said: “We are thrilled to welcome LaLiga to Riyadh. This collaboration represents a vital step in forging closer ties between the SPL and other leagues, showcasing our dedication to opening the SPL to the world.”
He also underscored the partnership’s role in exchanging best practices and driving innovation within the league.
Tebas added: “LaLiga is committed to supporting the growth of the sports and entertainment industry in Saudi Arabia. This workspace marks a new chapter in our relationship with the region and the SPL, and we are confident that this partnership will pave the way for exciting new projects.”
This partnership between the SPL and LaLiga paves the way for enhanced cooperation, enabling both organizations to share expertise and further elevate the sport, while helping the SPL develop the next generation of Saudi footballers.
