Nine Pakistanis Make Forbes 30 Under 30 Asia

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Updated 28 March 2018
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Nine Pakistanis Make Forbes 30 Under 30 Asia

ISLAMABAD: Late last year when six Pakistanis made Forbes magazine’s 30 Under 30 in the US, Pakistan was pretty ecstatic. Last night, however, news erupted that for the Asian rendition of the listicle whose spots are the most coveted for young rising stars ... we scored nine spots!
Pakistan has the sixth-largest population in the world, and within that population 60 percent fall in the 18-40 demographic. In other words, we have a large number of young people who can potentially change the world.
Forbes’ list includes a singer who uses her platform for activism, tech and business-savvy individuals, social entrepreneurs and people looking to revolutionize health care in the South Asian country.
Perhaps the most recognizable name on the list is one of Pakistan’s leading singers, Momina Mustehsen. The 25-year-old was catapulted into the spotlight after she performed a record-breaking (we are talking hundreds of millions of views on YouTube, the highest of any from Pakistan) duet to “Afreen Afreen” with Rahat Fateh Ali Khan on the musical production platform Coke Studio. Mustehsen took her platform in stride, using it for a number of awareness campaigns, including one with UN Women.
Sadia Bashir had a mission to help women break into the world of tech and design by way of video game production — and she did just that. She co-founded Pixel Art Games Academy, which provides training in game design, production, gaming programming, digital art and animation targeted at young women. The program is directly responding to the gender gap in the gaming industry. Thirty-three percent of their students are (and always must be) women, a roster Pixel Art Games Academy keeps up through the scholarships Bashir created to encourage women to join.
Brothers in real life and in business, Adnan and Adeel Shaffi, 28 and 29 respectively, are the masterminds behind PriceOye, a price comparison website which they launched in 2015.
Many online shopping websites do not cater to cities outside Islamabad, Lahore and Karachi — a mistake that not only costs retailers but costs the people living outside the big cities as well.
PriceOye does price comparisons for electronics and uses data analytics to help retailers in their own marketing. With website numbers in the hundreds of thousands per month, PriceOye addresses the gaps that traditional e-commerce in Pakistan is not, a gap which leads smaller cities out of the running for great deals.
The singer-activist has been highlighted for her work on women’s issues, cyberbullying, human rights and also for being honored as one of the BBC’s 100 Most Influential Women of 2017.
Neurostic is a health care startup launched by 24-year-olds Muhammad Asad Raza and Abrahim Saha. Neurotstic aims to provide high-quality prosthetics and medical devices (such as cochlear implants) — without the astronomical associated costs. It also addresses clinical decision support, fitness and health monitoring, with a focus on data analytics for health care needs.
Raza and Saha are answering the call of a dire need in Pakistan where health care and resources can be sought to come by. Their prosthetic and implantable devices not only cater to the population in Pakistan but Afghanistan, Iran and Syria as well.
Another Pakistani named for his work in health care is also the youngest of the honorees. Muhammad Shaheer Niazi, 17, is the first to photograph the movement of ions. Forbes named him for the impressive science feat that depicted charged ions creating a honeycomb. This level of research is indispensable to biomedical research. Niazi has also been published in the Royal Society Open Science journal.
At 23, Syed Faizan Hussan is the founder of startup Parihelion Systems. With a mission to use tech-backed products for the improvement of the highest volume of lives, Perihelion Systems is addressing a number of Pakistan’s health issues. Products it has produced include One Health, a tracking and surveillance system used to predict outbreaks of disease, an invaluable resource for a country with a massive population and limited health care resources. Another product is the Edu-Aid, a sign language translating software.
The ninth name to make the list is Hamza Farrukh, 24, a portfolio solutions strategist at Goldman Sachs in London, who in his spare time has embarked on a fantastic social venture helping out in Pakistan. Farrukh is the founder of Bondh E Shams, a solar water project aiming to respond to areas in Pakistan with limited, scarce or no water access. Bondh E Shams, which translates as “droplets of the sun,” comes at a time when certain regions of Pakistan are affected not only by drought but also water that is not safe to drink.
Farrukh’s project has set up two solar-powered wells which provide safe, clean water to 1,500 residents of a small village in Pakistan. One of these wells has the capacity to supply clean water to an estimated 5,000 people every day.


Yara Shahidi talks ‘The Optimist Project’ podcast

Updated 01 April 2025
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Yara Shahidi talks ‘The Optimist Project’ podcast

DUBAI: Actress and podcast host Yara Shahidi is part of National Geographic’s list of 33 “visionaries, creators, icons, and adventurers” from across the globe and she spoke to the publication about the project that landed her on the list.

In 1888, the National Geographic Society was founded by 33 pioneers in Washington. The “bold thinkers … aimed to reimagine how we encounter our world. Much has changed since then, but the mission that guided them — to expand knowledge and promote understanding—drives us still. In that spirit we introduce the National Geographic 33, a collection of visionaries, creators, icons, and adventurers from across the globe,” the publication explained of its new list.

Part-Middle Eastern star Shahidi, whose father is Iranian, was named on the list in the Creators subsection that celebrates “out-of-the-box thinkers developing innovative solutions.”

The “Black-ish” and “Grown-ish” actress was highlighted due to her podcast “The Optimist Project.”

Shahidi, 25, launched the podcast to explore how to live a more fulfilling life with various special guests hosted on each episode.

Shahidi, a Harvard graduate, says she was inspired by the dynamic conversations she has with members of her diverse family. The actress has two brothers — one is an actor and the other works in fashion — while her father Afshin Shahidi is a cinematographer. Meanwhile, her cousin is the rapper Nas and her grandfather was a Black Panther activist. Shahidi and her mother, Keri Shahidi, who together run their own media company called 7th Sun Productions, decided to take their musings to a wider audience with the podcast, which launched in 2024.

“We feel so fortunate to be having these conversations,” Keri, who is Shahidi’s co-producer, told National Geographic “But equally, we felt the drive to make sure other people had the opportunity to hear what we were hearing.” 

The podcast’s guests so far have included “Saturday Night Live” star Ego Nwodim, Tony award-winning actor Courtney B. Vance, and Laurie Santos, a psychology professor at Yale University. 

“Having to pour so much thought into basic survival doesn’t give your brain space to think about, Well, why are we living?” Shahidi said. “What would make me excited to wake up the next day?”

In her conversation with National Geographic, she went on to acknowledge that this is a challenge moment for the next generation of leaders. “It’s overwhelming to think about how broken some of these systems are, how imperfect some of our tools for change are … but with that comes an onslaught of very inspired, very motivated young people.”


REVIEW: ‘Stories from Sol: The Gun-Dog’ offers a gritty, narrative-driven adventure

Updated 31 March 2025
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REVIEW: ‘Stories from Sol: The Gun-Dog’ offers a gritty, narrative-driven adventure

LONDON: In an era in which retro gaming is somewhat mainstream with remakes, reboots and remastered games emerging on a daily basis, “Stories from Sol: The Gun-Dog” on Nintendo Switch takes things to the next level.

Going further back in time than most, it is a throwback to classic PC-9800 visual novels, blending deep storytelling with a minimalist approach to gameplay. If you enjoy immersive narratives and do not mind slow pacing, this game delivers a compelling experience — though it may not be for everyone.

“Gun-Dog” is all about story. Its deep, character-driven narrative demands patience, rewarding players willing to engage with a text-heavy experience. It starts by setting the scene of the Solar War and our protagonist being unable to prevent the loss of his crewmates. Four years later, they (you can choose your own name) are re-assigned to the Jovian patrol ship Gun-Dog which has orders to investigate mysterious signals coming from the edge of Jovian Space.

On board, the assortment of characters includes a love interest, a rival from the past and others who all seem to be hiding something. While choice is limited to movement, item interaction and conversation, the game excels at making you feel like your actions matter, especially when decisions come with a countdown clock to force your hand.

This is not an action-packed adventure. The game moves deliberately and offers little in the way of fast-paced mechanics. Exploration is limited, but the weight of each choice — especially in high-pressure moments — keeps engagement high. With sparse visuals and bit-crushed music, “Gun-Dog” leans into its retro inspirations. Interestingly, putting it on mute might give the best experience; the soundtrack can be more of a distraction than an enhancement.

“Gun-Dog” is a game for those who love slow-burn, text-heavy adventures with minimal gameplay distractions. If you are looking for deep lore, strong characters and a narrative experience, it is worth the time. Just be ready for a slower ride than that offered by most modern games.


Farshi Shalwar: Centuries-old staple of South Asian fashion makes Eid comeback in Pakistan

Updated 31 March 2025
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Farshi Shalwar: Centuries-old staple of South Asian fashion makes Eid comeback in Pakistan

  • Farshi shalwar is characterized by floor-length, flowing and wide, loose pants, creating a dramatic and graceful silhouette
  • Stylists say trend dates back to the 17th century and was popular among noblewomen and courtesans of the Mughal era

KARACHI: A centuries-old staple of South Asian closets, the farshi shalwar, is back in Pakistan and ruling fashion trends this Eid Al-Fitr. 

The word “farshi” comes from the Persian word “farsh,” meaning “floor,” and the farshi shalwar, particularly popular in Pakistan and northern India, is characterized by its floor-length, flowing and wide, loose pants, creating a dramatic and graceful silhouette. 

“Right now, it’s the hottest trend,” fashion stylist and director Tabesh Khoja, popularly known as Khoji, told Arab News, saying he first styled a farshi shalwar in 2023 for the fashion label of model and actress Sadaf Kanwal.

“I styled Sadaf Kanwal actually and after that I have seen every other designer doing a farshi shalwar version of their own,” Khoja said. 

The picture posted by Sadaf Kanwal Fashion on February 15, 2025, shows Pakistani model Sadaf Kanwal wearing farshi shalwar from her latest collection. (Sadaf Kanwal Fashion/Instagram)

No doubt, Kanwal seems to have played a key role in bringing the farshi shalwar back this Ramadan and Eid, with her label Sadaf Kanwal Fashion creating a number of outfits over the last two years featuring the baggy trousers. 

“Throughout the [last] year, I shot so many collections of so many designers and all of those designers at least used to have two farshi shalwars for sure in their collections,” Khoja said. “So it took us an entire year to make it a fashion trend.”

According to the stylist, the trend dated back to the 17th century and was popular among noble women in the Mughal era. Modeled after the flowing gowns worn by British noblewomen, the complete outfit consists of three basic parts: a kurta or a long shirt, dupatta or long stole, and the third and most important, the farshi shalwar or pajama, a flowing two-legged trouser held by drawstrings that falls straight to the ankles from where it starts flaring and flowing copiously onto the floor, trailing as one walks. 

In media, iconic movies such as Umrao Jaan (1981) and Shatranj Ke Khilari (1977) that depict Muslim culture of 19th-century Lucknow show noblewomen and royal courtesans wearing farshi shalwars. 

“They had a variety of silhouettes in terms of a kurta or a jacket on top, among other things. The outfit has been there, the silhouette has been there since the 17th century but how you make it relevant now is very important,” Khoja added.

The picture, posted on August 4, 2022, by the Instagram page " Purana Pakistan," shows Pakistani women wearing farshi shalwar in 1970s. (Hibah Najeeb via Purana Pakistan)

HOW TO STYLE A FARSHI SHALWAR?

According to Khoja, some of the popular ways to style the farshi shalwar include pairing it with a button down shirt and accessorizing it with different kinds of jewelry pieces and hairdos.

“You can dress it up or dress it down. Sadaf [Kanwal] uses big organza dupattas. You can do big shawls also like [actress] Mahira Khan wore [designer] Banto Kazmi’s when she got an award at the UK Parliament. So something of that sort also with a plain silhouette.”

The picture, posted on July 16, 2023, shows Pakistani models wearing farshi shalwar by designer Hussain Rehar. (Hussain Rehar)

Pakistani actress Tuba Anwar said celebrities had been wearing farshi shalwars since last year but the trend had “peaked” among the general public in recent months. For her, the fact that everyone would be wearing the baggy trousers this Eid reduced their appeal. 

“I was planning to wear farshi shalwar on this Eid and then when everybody started discussing it, I was like ‘No, this is not what I’m going to wear because I have to do something very different’.”

When she wore farshi shalwars at all, Anwar said she preferred them in solid colors.

“In terms of styling, I would like to wear it with solid colors, not a lot of embroidery going on, not a lot of things or abstract things going on in the clothes that I am going to wear,” she said.

Pakistani actor Tuba Anwar is seen wearing farshi shalwar. (Tuba Anwar)

The farshi shalwar craze is not limited to women alone. 

Actor and host Fahad Mustafa has donned the farshi shalwar look on his hit gaming show Jeeto Pakistan during Ramadan. Singer and songwriter Falak Shabbir has been seen in the outfit as well. 

“It’s certainly not limited to women. Fahad Mustafa was of course wearing it on Jeeto Pakistan. I am going to wear it on Eid,” Khoja said. “So, you will see a lot of people of different sorts, male and female, wearing it.”

Pakistani actor and host Fahad Mustafa r is seen wearing farshi shalwar. (Fahad Mustafa)

 


Review: Nicole Kidman’s ‘Holland’ is an underwhelming thriller

Updated 30 March 2025
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Review: Nicole Kidman’s ‘Holland’ is an underwhelming thriller

LONDON: If you think there’s something unnervingly familiar about “Holland,” then you’re in good company. In this new thriller from Prime Video, directed by Mimi Cave (2022’s excellent “Fresh”), Nicole Kidman plays a permanently frowning wife who just can’t quite shake the feeling that something about her picture-perfect life isn’t quite right – which, when you think about it, could also be the logline for the actor’s turns in “The Stepford Wives,” “Big Little Lies,” “Expats,” “The Perfect Couple” and probably a half dozen others.

This time, Kidman’s Nancy suspects that her optometrist husband Fred (Matthew Macfadyen) may be having an affair. We don’t really ever find out why she thinks this, beyond the fact that she has ‘a feeling’ and suffers from weird, surreal dreams in which the town they live in — the titular Holland, Michigan — merges with the model village Fred is building in their garage. So, despite having no obvious reason to do so, Nancy and her work colleague-turned-extramarital crush Dave (Gael García Bernal) decide to follow Fred to find out what he’s up to.

The setup for discovering Fred’s secret takes up the majority of the movie. Macfadyen, here simply playing a more homely version of his character in “Succession,” makes for an entertaining enough man of mystery while, for the most part, Kidman and García Bernal are fine as co-workers with an obvious attraction and a shared interest in what Fred is really up to. The main problem with “Holland” is eccentricity for eccentricity’s sake — Cave plays up the town’s Dutch colonial traditions seemingly because they just lend an air of unfamiliarity and weirdness, Nancy’s feelings of dread manifest in those surreal dreams, but none of it has any real-world relevance beyond making for some odd-looking visuals.

The twist, when it inevitably comes, feels disproportionate and overblown given the small-town buildup. Elements, such as Dave’s experience as the only immigrant in town, or Nancy’s issues with their babysitter, are mentioned once and never touched on again. The film suffers from too many vague ideas at the outset, before dumping most of them to make way for the most shocking story arc. Turns out, not only have we seen this film a bunch of times before, we’ve seen it done a lot better too.


Hollywood red carpets play host to Arab designs

Updated 30 March 2025
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Hollywood red carpets play host to Arab designs

DUBAI: Awards ceremonies in Hollywood played host to Arab designs over the weekend with celebrities Sophia Bush, Becky G and Jennie wearing looks from the Middle East.

US actress Bush showed off a scarlet gown by Lebanese designer Jean Pierre Khoury at the at the 36th Annual GLAAD Media Awards on Thursday, complete with a beaded bodice and separate form-fitting skirt. Bush’s ensemble was put together by Dani Charlton and Emma Rubenstein, the fashion styling duo known as Dani + Emma. 

US actress Sophia Bush showed off a scarlet gown by Lebanese designer Jean Pierre Khoury. (Getty Images)

Fast forward to Saturday night and singers Becky G and Jennie Kim, a member of K-Pop group Blackpink, both showed off looks by Lebanese designer Zuhair Murad.

Jennie, who goes by her first name, showed off a look from Zuhair Murad’s Fall/ Winter 2025 ready-to-wear collection. (Getty Images)

US singer-actress Becky G opted for an all-white dress from Murad’s pre-Fall 2025 collection at the 2025 Billboard Women In Music event, held at the YouTube Theater in Los Angeles.

The halter neck column gown boasted silver embellishments on the bodice.

Jennie, who goes by her first name, showed off a look from Murad’s Fall/ Winter 2025 ready-to-wear collection at the same event.

The form-fitting red dress featured a double slit with studs across the slits and sweetheart neckline. The look was completed with a pair of heels by Jordanian Romanian designer Amina Muaddi.

She took to the stage in the outfit to accept the Global Force Award, which is given to "singers, songwriters, instrumentalists and producers making groundbreaking contributions to the music industry" selected by Billboard publication around the world, according to Billboard.

“I’m inspired by all the women in this room — and around the globe who continue to break barriers and make their mark on the world stage,” Jennie said during her acceptance speech. “This award is dedicated to every woman who dares to dream and create and shape the world with her vision.” 

This year’s honorees also included Doechii as Woman of the Year; Erykah Badu, who received the Icon Award; Aespa as Group of the Year; and Ángela Aguilar, who won the Breakthrough Award, among others. Presenters included Becky G, Lauren Jauregui, Kali Uchis and Julia Michaels.

Performers included Ángela Aguilar, Aespa, Gracie Abrams, Megan Moroney, Muni Long, Tyla and Erykah Badu.

For her part, US Mexican singer Aguilar dedicated her moment on stage to immigrants. “I want to take this moment to raise my voice for the women whose voices are not always given a stage, for the women who leave behind everything they know crossing borders,” she said.