Disruptive is a loosely used and oft-misused term these days. Everyone likes the label as it is almost a badge of honor in this digital age, but not all those who use it necessarily qualify for it.
But the very first Pret-A-Cover Buyers Lane event isn’t one of the pretenders. The six-day celebration of modest fashion taking place at City Walk Dubai from March 28 to April 2 is turning the traditional format of fashion weeks on its head, by leveraging digital technology.
“We’re trying to be revolutionary,” says Alia Khan, chairwoman of the Islamic Fashion Design Council, which is organizing the event. “We felt that the fashion-week model presented a lot of issues for the industry which weren’t being addressed. Designers weren’t getting proper exposure, orders weren’t getting placed, and people weren’t able to connect with their work in a meaningful way. We wanted to create a base for engagement.”
And they are doing just that with a high-definition projection system that will showcase 90-second videos by each of the participating designers, to make for an immersive 360-degree experience. The multi-platform hi-tech projections include water curtains for holographic effect and LED screens to ensure a striking effect, which in turn gives designers a much more creative, powerful platform to bring their brand to life, rather than a standard one-time catwalk show.
According to Hatem Alakeel, one of the leading regional designers participating in the event, it will enable a stronger, closer connection between designers and their clients.
“It’s a large investment for a designer to do a show, so at the end of the day you want to ensure there’s a return on investment,” he says. “The cool thing about this event is that we have full control over the creative execution. For me it’s ideal, as I get to control my social media, my video, my merchandise … We can have our work live-streamed in an area that has traffic and visibility, and then people can actually come and see and feel the clothes at the pop-ups.”
Not just limited to digital versions of catwalk shows — which are taking place at 7-9pm each night — the bustling event includes a range of activities aimed at consumers as well as to facilitate business-to-business networking. Luxurious pop-up shops by the designers will allow customers to instantly buy what they see — a direction in which the global fashion industry seems to be moving — and there will also be placements in partner stores, as well as VIP shopping sessions and special sales.
The placements and pop-ups in partner retail stores — which includes big names such as Bloomingdale’s and Le-BHV/Marais and Galeries Lafayette — also benefit the mainstream outlets by driving traffic, and creating awareness among consumers about their modest fashion offerings.
“We’re cognizant that retailers also need to be supported,” said Khan. “So, we hope our new strategies will do away with the old way of doing things, and provide opportunities for meaningful engagement.”
This sort of disruptive approach to conducting business will manifest in other ways too. Panel discussions and seminars will be replaced by short, on-the-spot interviews between designers and influencers, which will be live-streamed; and facilitations of one-to-one meetings between retail outlets and more than 30 participating designers.
The repertoire includes a truly global mix, from regional labels such as Toby by Hatem Alakeel, to brands from the UK, Italy, Russia, Turkey, Malaysia, the US and Australia. The diverse range of offerings includes couture, sportswear, kidswear, and accessories; even beauty brands such as halal luxury skincare is on offer. Modest fashion retailers such as The Modist and Fashion Valet are also involved, bringing their selection of international designers into the mix.
From a designer’s perspective, the event, which is supported by the Dubai Islamic Economy Development Center, provides a platform unlike any other. “I think it will create a new standard and raise the bar for designers,” Alakeel said.
And it is about time that the bar was raised, as the modest fashion industry prepares to come into its own. The estimated $250 billion industry is projected to grow exponentially to be worth almost $370 billion by 2020, according to a Global Islamic Economy report.
Commenting on the evolution of the industry, Khan said: “There’s always been a huge demand for modest fashion, but it’s only in the past four or five years that it has really started taking off. Now the mainstream fashion industry is realizing the potential, and asking themselves, why aren’t we a part of it? And to be frank, it all started thanks to social media, when bloggers and influencers started talking about it.”
It seems quite appropriate, then, that an industry that has had life breathed into it by something as new-age as social media is leading the charge in digitally revolutionizing — indeed, disrupting — how fashion is experienced and consumed.
Modest fashion revolution in Dubai is set to change the clothes game
Modest fashion revolution in Dubai is set to change the clothes game
Bella Hadid guest stars on ‘Holland’s Next Top Model’ alongside her mother
DUBAI: US Dutch Palestinian model Bella Hadid shared a series of images from her experience as a guest judge on “Holland’s Next Top Model,” the reality series where her mother, Yolanda Hadid, serves as one of the judges.
The post features a carousel of photos and videos, including moments with her mother, the show’s judges and contestants, as well as behind-the-scenes shots from various photoshoots.
In the caption, the runway star expressed her excitement about her fragrance brand, Orebella, being featured on the episode, describing it as “a dream.”
She said: “Thank you @hollandsnexttopmodelnl for having me on as a guest judge! To have @orebella be shot, on a show so dear to my heart, in my most beautiful Holland, was a dream.”
Hadid also reflected on her admiration for her mother. “To watch my mama work and be a second mama to a new generation of young creative human beings is such a blessing to me! Things that my mom can teach, she wasn’t taught. It’s part of who she is,” she said. “Her talent, nurturing ability, maternal instincts, confidence in hard work and success, faith in people and love for fashion is what makes her so special, especially on a show like this. I am so proud of you, mama.”
The model described the transformative journey of the contestants on the show. “This was just an incredible experience to watch these young women and men push themselves but also grow to know themselves better than when they arrived,” she added. “I saw so much of myself in every one of them, and I am proud of each one for getting through a competition that I know for sure is mentally and physically exhausting.”
Hadid launched her brand in May with three fragrances: Salted Muse, Blooming Fire and Window2Soul.
In August, she expanded her collection with the launch of a new scent called Nightcap, described as a “warm and spicy” fragrance featuring notes of ginger, cardamom and vanilla.
For the launch, she hosted a party in West Hollywood, where she wore a dusty-pink gown with delicate embroidery and bow detail from Lebanese couturier Zuhair Murad.
Part-Saudi model Amira Al-Zuhair fronts Balmain’s Resort 2025 campaign
DUBAI: French Saudi model Amira Al-Zuhair this week shared pictures from her latest campaign with Balmain, showcasing the brand’s Resort 2025 collection.
In one of the images, Al-Zuhair donned a strapless denim mini dress paired with two matching denim handbags and calf-high black boots.
In the second image, she wore a black sequined two-piece outfit, featuring a crop top and a high-waisted skirt. The design incorporates gold and silver embellishments, with the top featuring the word “L’aime,” meaning “loves” in French. The setting, with the Eiffel Tower in the background, tied the look to the brand’s Parisian roots.
This is not Al-Zuhair’s first collaboration with Balmain. She previously walked for the brand during Paris Fashion Week in September.
She showcased a structured gray blazer over a classic black T-shirt, complemented by vibrant red suede over-the-knee boots that added a bold pop of color. Her ensemble was completed with a neutral-toned shoulder bag and a striking gold pendant necklace.
The model has been spending the week in Dubai and shared a moment on Instagram featuring an advertisement she spotted for Maison Alaia in Dubai Mall. “Casually shopping in Dubai Mall … and look who I found,” she said in the caption.
Al-Zuhair also shared a photo of herself having lunch with a friend at Al Mandaloun, a Lebanese restaurant in Dubai.
Kosas brings clean beauty to the Saudi market
DUBAI: Clean beauty brand Kosas has officially entered the Saudi market, offering a range of skincare-focused makeup products.
Founded by Sheena Zadeh, Kosas, now available at Sephora Middle East, prioritizes skin-nourishing ingredients, a mission the founder feels deeply resonates with the Saudi market.
“Saudi Arabia is such a vibrant, emerging market with a rich beauty culture,” Zadeh told Arab News, adding that over the years, she has seen a growing demand from the Middle East for clean, high-performance beauty products. “Saudi Arabia is at the forefront of this trend,” she said.
“For us, it’s about more than just expansion; it’s about connecting with a culture that values authenticity, quality and a holistic approach to beauty,” Zadeh said.
In preparation for its Saudi debut, Kosas chose a range of products aligned with local beauty needs. “We curated our lineup with universal favorites and regional needs in mind,” Zadeh said.
This lineup includes bestsellers such as the Revealer Concealer, the Cloud Set Baked setting powder, and the BB Burst Tinted gel cream moisturizer.
“(The setting powder) helps achieve that lasting, natural matte finish ideal for the warm climate,” Zadeh said, adding that the tinted moisturizer is “perfect for those looking for lightweight hydration with coverage.”
Kosas also plans to connect with the Saudi community by staging workshops and events focused on clean beauty and skin health.
“We’re very committed to education and empowerment in the beauty space … we believe that beauty should feel effortless and enjoyable, so our educational initiatives will focus on simple, effective ways to incorporate Kosas into daily routines. We’re really excited about this,” Zadeh said.
Zadeh said her own roots influenced Kosas’s mission: “I’m Middle Eastern myself and I’ve always felt deeply connected to the region’s beauty philosophy.
“At its core, Kosas has a holistic and layered approach that aligns with the depth and tradition of Middle Eastern beauty philosophies,” she added. “Kosas was born from a deep passion for clean beauty that’s effective, fun, and makes people feel good in their own skin. Our journey started with a desire to create makeup that doesn’t just sit on the skin but works with it.”
Lavish and Johara Global collaborate to celebrate Saudi Culture
- Lavish founders Nada Altobaishi and Hala Alsharekh said in a statement: “Lavish Concept Store is more than just a destination for luxury and style; it is a platform where innovation, culture, and creativity thrive
LONDON: Lavish Concept Store and Johara Global on Thursday joined forces to host an event at the Lavish pop-up in The Music Room, Mayfair, London, celebrating the timeless beauty and rich traditions of Saudi culture.
Lavish Concept Store aims to foster creativity and innovation, while Johara Global is a platform to support female leaders and enable them to fulfil their potential.
In line with Saudi Vision 2030, the event offered an immersive cultural experience, spotlighting the heritage and artistry of Saudi Arabia through a blend of fashion, art and cuisine.
A fashion show featuring traditional Saudi costumes showed off the intricate craftsmanship and rich heritage of the region.
Lavish founders Nada Altobaishi and Hala Alsharekh said in a statement: “Lavish Concept Store is more than just a destination for luxury and style; it is a platform where innovation, culture, and creativity thrive.
“We are committed to curating exclusive, high-quality products while showcasing the work of emerging artists and artisans.
“Our vision is to redefine the retail experience by blending timeless elegance with cutting-edge trends, all while championing artistic expression and cultural diversity. At Lavish, we strive to inspire confidence and elevate everyday living through the fusion of luxury, culture, and innovation.”
Katie Partridge, founder and chairwoman of Johara Global, and Intisar Alyamani, CEO of Johara Global said in a statement: “Johara Global was set up with a mission to bridge the east-west gap and foster the leadership of women through our four main pillars. Collaborations like these create a lasting and powerful impact on the community. We are delighted to join forces to achieve this.”
Pakistan’s first hand-drawn animated film ‘The Glassworker’ makes Oscars eligibility list
- The film was released in July, with its director calling it the result of ‘passion and perseverance’
- Selection committee in the country says it has broken ‘new ground for animation’ in Pakistan
ISLAMABAD: Pakistan’s first hand-drawn animated film, “The Glassworker,” has been named on the list of eligible films for the 97th Academy Awards in both the Animated Feature Film and International Feature Film categories, the Academy of Motion Picture Arts and Sciences announced this week.
Directed by young Pakistani animator Usman Riaz, the film was released in July and features 1,477 cuts and 2,500 individual drawings. The coming-of-age tale follows Vincent, a young apprentice at his father’s glass workshop, and Alliz, a talented violinist and the daughter of a military colonel.
Against the backdrop of a looming war, their relationships with their parents and each other are tested.
“Thirty-one features are eligible for consideration in the Animated Feature Film category for the 97th Academy Awards,” the Academy said on its website, with “The Glassworker” among them.
“Films submitted in the Animated Feature Film category may also qualify for Academy Awards in other categories, including Best Picture,” it added. “Animated features that have been submitted in the International Feature Film category as their country’s official selection are also eligible in the category.”
Five films from the list will be shortlisted for nominations in the Animated Feature Film category, with the ultimate winner announced at the Oscars ceremony scheduled for March 3, 2025.
A team of 250 national and international cast and crew members worked on the film, which was produced by Riaz’s Karachi-based Mano Animation Studios.
The film became Pakistan’s first-ever animated feature to be nominated for Oscars consideration in September.
“Usman and Mano’s work has demonstrated exceptional storytelling and artistry while breaking new ground for animation in Pakistan,” the Academy Selection Committee of Pakistan said earlier while lauding the project. “This achievement will be remembered in our cinematic history.”
Riaz described his effort as a result of “a decade of passion and perseverance” when the film was nominated for Oscars from Pakistan.
“I am deeply humbled by the selection and hope this story resonates with audiences everywhere, showcasing the talent and creativity Pakistan has to offer,” he added.
