A Finnish woman’s mission to show the world Saudi Arabia’s cultural heritage gems

1 / 5
A stunning view of Haql shipwreck beach in Tabuk province. (Photo courtesy: Laura Alho)
Updated 22 April 2018
Follow

A Finnish woman’s mission to show the world Saudi Arabia’s cultural heritage gems

  • Laura Alho's blog keeps people informed about the hidden gems of Saudi Arabia and the latest events and developments
  • "A great tour guide would always tell the truth to the tourists and not try to make up stories to cover up their mistakes," says Laura Alho

JEDDAH: As part of Saudi Arabia’s Vision 2030, tourist and heritage sites will be developed to encourage visitors from around the world. This is good news for Laura Alho, a travel writer and photographer who is said to be the first person to start promoting Saudi tourism to the outside world. 

Alho is a Finnish woman who came to Riyadh 10 years ago, exploring Saudi Arabia’s rich heritage ever since. She was attracted by the culture and history of the region.

She started her “Blue Abaya — Explore Arabia” blog in 2010 because she noticed a lack of channels informing people about things to do and where to travel in Saudi Arabia.

“I was just so positively surprised about all the amazing places I kept finding around Riyadh and also tired of hearing the negative comments about the country, that I decided the least I could do was to show people that it is not a bad place to live in.”

“The name Blue Abaya came from wanting to combine something from my country, Finland, in the blue color of our flag, with something from Saudi Arabia. Back then we didn’t have nearly as much going on in terms of events (concerts were non-existent) but I still I wanted to get the word out and help people to enjoy their time in Saudi Arabia as much as possible,” she said.

“Another aim for the blog was to show the outside world what life in Saudi Arabia is really like and to showcase the beautiful places to visit in KSA. What I kept seeing in the mainstream media was mostly negative, blown-out-of-proportion or false info about KSA. I think the country gets an unfair portrayal in the media and that motivated me to try to show the positive sides.”

She added: “I am proud to say I have changed thousands of people’s false perceptions about Saudi Arabia. I have received so many e-mails all these years from people wanting to visit the country after being inspired by my photography and reading my travel stories.”

 The website has gathered millions of views from all over the world and to this day the website and all the 11 different social media channels that Alho handles alone, keep people informed about the hidden gems of Saudi Arabia and the latest events and developments. 

Alho has two children, who have already traveled to 11 of the 13 provinces of Saudi Arabia despite their young age. She started blogging as a hobby but slowly travel writing became a full-time job and Alho has visited all of Saudi Arabia’s provinces now. “I’ve written guidebooks and travel guides about Saudi Arabia for eight years. My hard work has paid off and has had a huge impact on the expat community. Some places have become famous through my posts, like the Edge of the World in Riyadh, which is no longer an unknown place like it was 6 years ago,” she said.

Alho told Arab News that the most rewarding part about her journey in Saudi Arabia has been “all the awesome feedback I get from expatriates who told me how reading my articles made them decide to move to Saudi Arabia, or how my blog helped them make a more meaningful and fun time while they are living here. I’m also thrilled to hear from my Saudi followers who have rediscovered their country and have shared my posts on social media and visited some of the places they only knew existed by reading my site.”

With the new objective of opening up Saudi Arabia to more international tourists, Alho says more effort needs to be placed into developing the tour guide industry. “Currently one of the major challenges I’ve noticed throughout my travels in Saudi Arabia is the limited number of English-speaking tour guides specializing in accommodating to the tastes of international tourists.”

She added about the challenges she has faced with some tour guides in Saudi Arabia: “A great tour guide would always tell the truth to the tourists and not try to make up stories to cover up their mistakes. They should describe the places truthfully and not sugar-coat or give misleading information. Honesty is the best policy.”

Alho said that a lot of tourists understand that the country is still in the first stages of welcoming tourists, so not all facilities are there or function properly. A great tour guide also learns something about the guests’ home countries and culture in advance and shares interesting details about Saudi culture. “I think with the upcoming women driving, the tour guide industry will get a breath of fresh air with the work of dedicated and hardworking Saudi female tour guides coming to the field.” 

Alho said Farasan Islands is one of her most favorite places in Saudi Arabia. “I visited these islands for the first time in 2008. What I love most about this destination and what makes it so unique is the authentic ‘island-life’ feel of the place. The beaches, of course, are gorgeous and you can visit deserted islands and be the only people there.”

Farasan’s remarkable history goes back millions of years. It is theorized that people took this route out of Africa when the water levels were significantly lower than today. Another favorite is Al-Baha region, with its lakes, waterfalls, and mountains and also a rich history and the stunning Dhee Ayn “Marble Village.”

“Tabuk province has endless opportunities for exploring in the desert, there are fantastic landscapes equal to Wadi Rum of Jordan, mountainscapes like Jebel Lawz, canyons like Tayeb Esm, natural Springs of Moses by the Red Sea, Nabatean tombs, old railways and pilgrimage route sites, rock carvings and majestic valleys such as Wadi Deesah. Not to forget world-class diving locations and pristine islands along the Red Sea coast.”

Alho said she faces endless challenges touring sites, but it doesn’t stop her from trying to visit and telling her readers about her findings. “Finding reliable, up-to-date information is very difficult; it’s especially challenging to find out opening hours. In rural areas there is a lack of service-minded staff in service sector and it’s hard to find good quality furnished apartments and hotels, especially in the smaller cities.  However, I’ve witnessed great improvements in this field the past few years, there’s a positive change in all service providers throughout the Kingdom.

“Despite some challenges when traveling on my own in Saudi Arabia, it won’t stop me from going to new places. There is always a new beautiful location to be discovered and it makes it worth the while.

“The best experiences come when meeting the locals. They are very friendly and welcoming and always willing to help. I’ve found the most hospitable Saudis in the north, Al-Jouf, Hail, and Al-Qassim. They know how to take hospitality to another level.”


How AI-powered voice tech is bringing Arabic-language content to global audiences

Updated 12 sec ago
Follow

How AI-powered voice tech is bringing Arabic-language content to global audiences

  • CAMB.AI and Saudi Arabia’s MBC Group have launched a partnership, applying context-aware, real-time translation
  • AI voice tech preserves tone, emotion, and nuance, transforming how Arabic content is localized across 150+ languages

JEDDAH: Dubai-based artificial intelligence company CAMB.AI is revolutionizing language localization by building advanced voice and translation models that preserve emotion, nuance and cultural context — especially in complex languages like Arabic.

Through a strategic partnership with Saudi Arabia’s MBC Group, CAMB.AI is scaling this technology across entertainment, education, and spiritual content — unlocking a new era of accessibility for Arabic media.

“At CAMB.AI, we have built translation and voice models that adapt to the nature of the desired language rather than merely mimicking the input,” Akshat Prakash, the company’s chief technical officer and co-founder told Arab News.

Camb.AI chief technical officer and co-founder Akshat Prakash

“Whether it’s the emotion in the voice or the way certain things are said in Arabic, we are dedicated to preserving nuances, emotions and prosody to deliver what we call a ‘performance-to-performance’ impact.

“We take content and deliver a fully packaged performance through our localization infrastructure built on top of our proprietary AI models — BOLI and MARS.”

CAMB.AI successfully generated multilingual commentary for an MLS NEXT Pro match using AI-driven real-time voice translation and dubbing technology.

Its core capability lies in an AI dubbing platform that instantaneously translates live audio (such as play-by-play commentary) into multiple languages.

The language generator preserves the original speaker’s voice, tone and emotion — making it feel as if the original commentator is speaking the listener’s native language.

“Solving live sports streaming first led us to create technology that could handle the hardest type of content,” said Prakash.

“Today, we livestream games in multiple languages alongside some of the biggest brands in the world — like Major League Soccer, Eurovision and the Australian Open.

“We can perform equally well on other types of content. For instance, we’ve translated complex performances such as the Nayla Al Khaja-directed psychological thriller, ‘Three,’ which was showcased at the Red Sea Film Festival.”

The film was the first Arabic movie to be AI-dubbed into Mandarin Chinese and other complex languages, preserving nuances, context, and emotion while staying true to the director’s original vision.

Today, CAMB.AI excels at delivering culturally and contextually sensitive adaptations of original performances — while maintaining realism — in over 150 languages.

“No technology on the market offers such diversity, realism, and public proof points of what AI can enable in hyper-realistic translation. We’re proud to extend this work to every Arabic dialect — something no other technology has been able to do,” Prakash said.

As global demand for non-English content continues to rise, IMAX is turning to AI to localize its original films and documentaries more efficiently.

In partnership with CAMB.AI, it has delivered content in multiple languages, demonstrating the power of technology to translate complex, dramatic material.

“CAMB.AI has consistently pushed the boundaries of what’s possible — creating AI that delivers real value in the form of revenue and cost efficiencies to global content owners and distributors,” said Prakash.

“We’ve learned that deploying AI requires a hand-in-hand partnership. It takes not only great technology but also great partners who are willing to explore the uncharted. MBC is exactly that kind of partner for us in MENA, establishing what is probably the biggest MediaXAI deal since Runway x Lionsgate.”

DID YOU KNOW?

AI voice tech preserves tone, emotion and nuance, transforming how Arabic content is localized across 150+ languages.

CAMB.AI powers live sports translation for global events like MLS, Eurovision and the Australian Open — in real time.

AI-dubbed Arabic thriller ‘Three’ debuted in Mandarin, highlighting CAMB. AI’s ability to localize content without losing cultural depth.

Prakash explained that partnering with MBC Group was a natural decision due to its vast scale, diverse content library, and strong regional presence. More significantly, the collaboration was rooted in a shared set of values.

This partnership goes beyond the Runway x Lionsgate deal and sets a new benchmark for how media and AI can collaborate.

MBC Group and CAMB.AI have also taken the lead in regional innovation. With projects like Stargate and HUMAIN, the Middle East and North Africa region is quickly becoming a global hub for powerful, homegrown AI.

Caption

Prakash emphasized that CAMB.AI has remained extremely conscious of privacy, data protection and respect for individual attributes.

“While regulatory frameworks are still developing, we have been self-regulating to respect individual rights and content ownership. We drive our business ethically,” he said.

“Our foundation is simple: Not everyone can be a great artist, but a great artist can come from anywhere.”

With one of the most comprehensive Arabic content libraries in the world, MBC Group is uniquely positioned to support more advanced and accurate AI outcomes in this space.

The emerging technology team at MBC, led by Fadel Zahreddine, is at the forefront of innovation, aligning perfectly with CAMB.AI’s mission.

“Our content spans the full spectrum of Arab identity, from Gulf dialects to Levantine, North African, and everything in between, capturing not just language, but also tone, emotion and social nuance,” Zahreddine told Arab News.

“Through this collaboration with CAMB.AI, we see an opportunity to contribute data that is not only linguistically rich but also responsibly curated. Our multimodal archive, covering video, audio and text, offers a strong foundation for advanced AI applications that are more contextually aware and locally grounded.”

As one of the region’s largest content producers, MBC Group constantly explores new ways to strengthen connections between programming and global audiences.

“This includes expanding how our content is distributed across platforms like Shahid, satellite TV and digital services,” said Zahreddine. “Enhancing localization is one layer of the broader effort to remove friction between content and audiences.”

This collaboration between MBC Group and CAMB.AI reflects a broader effort to explore how Arabic content can connect more meaningfully with non-native-speaking audiences.

By moving beyond literal translation and toward context-sensitive localization, the partnership supports a more accurate and respectful representation of original creative work.

For Arabic creators and producers, this opens up the possibility of reaching wider audiences while maintaining the cultural authenticity that defines their storytelling.

It is not about changing the content but about removing barriers that might limit how it is experienced in other cultural contexts.

MBC Group approaches innovation through the same lens that has shaped its editorial philosophy for decades — grounded in cultural integrity, social responsibility, and a strong commitment to its audiences.

“We believe that technology and ethics are not separate conversations but (are) deeply connected — especially when building tools that shape how content is consumed and understood,” said Zahreddine.

“We have around 65 nationalities working at MBC. Our multicultural environment is reflected in the cultural sensitivity of our content production.

“Our extensive media library is developed (with) high ethical standards, avoiding obscene content, excessive violence or any form of hate speech. This discipline not only protects the integrity of our content but also makes it a reliable data foundation for engaging with AI and emerging technologies.”

By sharing responsibly curated material, MBC Group contributes to the development of AI models that better reflect the ethical values embedded in its programming and are aligned with audience expectations.

Zahreddine added: “While AI continues to evolve rapidly, we believe it’s essential that any advancement remains anchored in principles that respect culture, identity and shared community standards.”
 


Jazan car dealerships undergo official inspections

Updated 26 June 2025
Follow

Jazan car dealerships undergo official inspections

JAZAN: Inspection teams from the Saudi Ministry of Commerce have visited more than 130 car dealerships and showrooms in Jazan this week.

The inspections are part of the ministry’s ongoing monitoring activities throughout the region to ensure all vehicles in such outlets comply with requirements to display a fuel economy label.

Labels display clear information about a vehicle’s fuel consumption in a bid to encourage consumers to choose more efficient vehicles, with an overall aim of promoting fuel conservation.

The fuel economy label was developed and implemented as part of the Saudi Energy Efficiency Program’s initiatives to provide consumers with information about the most energy-efficient vehicles.


Saudi efforts to boost innovation pay off

Updated 26 June 2025
Follow

Saudi efforts to boost innovation pay off

  • Official figures show that 8,029 patent applications were submitted in the country in 2024, an increase of 13.3 percent on the previous year

RIYADH: Support provided by Saudi authorities for scientific research, innovation and university teaching have been credited for recent achievements by innovators in the Kingdom.

Official figures show that 8,029 patent applications were submitted in the country in 2024, an increase of 13.3 percent on the previous year. In addition, 31,834 trademarks and 1,578 industrial designs were registered, and 4,355 patents were published.

Investment in research and development in Saudi Arabia increased to SR22.6 billion ($6 billion) in 2023, a 17.4 percent increase compared with 2022.

Recent examples of Saudi innovators honored with awards for research and innovation at international events included ophthalmologist Dr. Saad Al-Anzi, who won the grand prize at the Geneva International Exhibition in April this year for inventing a cost-effective surgical tool for cataract operations, while six other Saudi innovators received global awards at the event and 134 received global medals.

And 39 students from King Abdulaziz University received a global award at the IENA Expo for ideas, inventions and new products in Germany last October.


Saudi Arabia provides $30m in support for Palestinian Authority

Updated 26 June 2025
Follow

Saudi Arabia provides $30m in support for Palestinian Authority

  • Financial aid from the Kingdom has been instrumental in sustaining the health and education sectors in Palestine, finance minister says
  • The total value of support provided by Saudi authorities for the Palestinian people over the years exceeds $5.3bn

LONDON: Saudi Arabia has delivered $30 million to the Palestinian Authority to help alleviate the severe financial crisis it faces, which is blamed on Israeli policies designed to weaken it.

The assistance was presented in Amman on Thursday to the Palestinian minister of finance, Omar Al-Bitar, by Mohammed Mounis, the acting chargé d’affaires at the Saudi Embassy in Jordan.

Al-Bitar commended the Kingdom for the ongoing financial and political support it provides for Palestinians and their rights to independence and statehood. He thanked King Salman and Crown Prince Mohammed bin Salman for their leadership, and acknowledged the political, economic and humanitarian support they provide for his country.

The minister added that the money given by Saudi Arabia is a significant contribution that is helping the Palestinian Authority cope with a financial crisis that is exacerbated by the policies of a far-right Israeli government.

The financial support has been instrumental to the Palestinian Authority’s efforts to maintain the health and education sectors, the Palestine News Agency reported. It has helped meet the costs of running hospitals, purchasing medicines and medical equipment, keeping schools open, and paying the salaries of medical staff, teachers and administrative workers.

Over the years, support provided by the Kingdom for the Palestinian people has exceeded $5.3 billion for a total of 289 projects, according to figures from Saudi aid agency KSrelief.

Mounis said his country remains committed to support for the Palestinian government, to help it fulfill its financial obligations and assist its people during this time of economic and humanitarian hardship, the Saudi Press Agency reported. He reaffirmed the Kingdom’s steadfast support for upholding the rights of the Palestinian people.


Saudi Ministry of Health launches nationwide campaign to tackle obesity

Updated 26 June 2025
Follow

Saudi Ministry of Health launches nationwide campaign to tackle obesity

  • Campaign aims to target 1 million beneficiaries, bringing together several governmental, private, and non-profit entities
  • GM of Lilly in Saudi Arabia Mustafa Abdul Rahman: The company supports the ‘A Nation Without Obesity’ campaign

RIYADH: The Saudi Ministry of Health launched on Thursday its “A Nation Without Obesity” campaign in Riyadh, an initiative aimed at raising awareness and combating obesity across the Kingdom.

In its initial phase, the campaign aims to target 1 million beneficiaries, bringing together several governmental, private, and non-profit entities.

“A Nation Without Obesity” was launched in response to multiple calls from Shura Council members and aligns with the Kingdom’s health transformation efforts, which have recorded notable progress toward the targets set out in Saudi Arabia’s Vision 2030.

Mustafa Abdul Rahman, general manager of Lilly in Saudi Arabia, emphasized that obesity is not a personal choice or a lifestyle issue, but a chronic disease that demands long-term management grounded in science, innovation, treatment, and prevention.

He highlighted the urgent need to shift societal perceptions and eliminate the stigma surrounding obesity, which often discourages individuals from seeking the help and treatment they need.

“The company supports the ‘A Nation Without Obesity’ campaign, which aims to raise awareness, remove psychological and social barriers, and empower individuals to access the support and treatment they need,” Abdul Rahman added.

Real transformation, he noted, starts with formal policies that back sustainable solutions and with strong partnerships between the public and private sectors.

Obesity impacts not only physical health, but also leads to a decline in mental well-being and social stability, often intensifying social isolation and reducing overall quality of life. Eliminating the stigma surrounding individuals living with obesity is therefore essential, Abdul Rahman explained.

The economic toll of obesity is equally pressing, with escalating healthcare costs linked to associated diseases and a notable decline in productivity driven by its complications — factors that cannot be ignored. For this reason, Lilly places economic impact at the core of its comprehensive strategy to combat obesity, Abdul Rahman said.

Mohammed Alghasham, CEO of Qalb Health Association, praised the campaign’s remarkable spirit of collaboration, emphasizing the strategic partnership with the Quality of Life Program and the engagement of Kayl Association for Combating Obesity as key contributors to a unified awareness effort.

“The association is committed to driving forward innovative social, awareness, and pharmaceutical initiatives while continuing to conduct studies and research aimed at enhancing existing solutions to the complex challenge of obesity, and supporting healthcare providers with insights that strengthen decision-making,” Alghasham said.