LONDON: On Saturday Mohamed Salah will line up for Liverpool in the Champions League final against Real Madrid.
He will do so not only with the every member of the Red army behind him, but also the entire Arab world.
That is testament to his stratospheric rise — over the past nine months the Egyptian ace has gone from being a very good player, but one deemed as needing to justify his $52 million transfer fee, to a global superstar and cultural phenomenon.
As with any sporting star, with the adulation and attention comes potential pitfalls and, invariably, a new lexicon. So it was not surprising to hear the 25-year-old speak of “his brand” when he was unveiled as DHL’s new brand ambassador for the MENA region on Wednesday. Stars becoming brands is almost cliche now and one that Salah has clearly taken on board — he now has even his own logo.
“We are proud of him. Over the past two years, no has done what he has done. He has proved himself as one of the best and we wanted to deal with no one else, just him,” CEO of DHL in the Middle East and North Africa, Nour Suliman, said. “He is competing on another level and is the star of the Arab world. No one in the Arab world has done what he is doing. We are very proud to have him.”
Those types of corporate events, where a big multinational signs a deal with the latest big, young thing, lend themselves to the odd dollop of hyperbole. But there is little doubting the impact Salah has had on the pitch for Liverpool and Egypt, and off it in becoming a true Arab icon. And his utterance of the word “brand” is where Salah as a walking cliche begins and ends.
Every year in Egypt ahead of Ramadan the best dates are named after the most popular person in the country — the man or woman revered by the nation at that moment. In the past, the staple food of the holy month has tended to be named after political leaders.
This year there was no competition: The most succulent date has been named after Salah. At the DHL press conference he was presented with a packet of dates emblazoned with his face and name.
It said much about the man that he both looked and confessed to being “embarrassed.”
This week the British Museum in London displayed Salah’s green football boots as part of its Modern Egypt exhibition. And in a documentary about the player broadcast in the UK, he was credited with increasing attendances at England’s oldest mosque in Liverpool and improving the image of Islam by Dr. Abdul Hamid, a trustee at the mosque.
So while the signing of big deals hints he is very much the modern-day footballing superstar, everything else off the pitch suggests something else.
Salah is on social media, but does not, like many sports stars, live on it; he knows he is a hero for many, but pays more than mere lip service to his position as a role model; and he embraces attention (of both opposition defenders and fans) rather than seemingly getting annoyed by it if things are not going his way.
“I am not heavy into social media, I am on it and aware of it, but I don’t follow it that closely. It does not influence me,” he said.
“I am aware young people look up to me and I feel great that they do and that I can influence a young footballer to play better or train harder, or do better; that that makes me proud.”
This season Salah has done what few footballers have done before, transcend the game, and he has done so in a way characterized by benevolence rather than bluster.
Against Real Madrid he can again illustrate just what a talent he is — and if he does lead Liverpool to their sixth European Cup triumph, you get the feeling he will not let the adulation go to his head.
Benevolence, not bluster: How ‘Brand Salah’ bucks the trend
Benevolence, not bluster: How ‘Brand Salah’ bucks the trend
- Mohamed Salah lines up for Liverpool in the Champions League final against Real Madrid on Saturday
- Mohamed Salah has been unveiled as DHL’s new brand ambassador for the MENA region
Caitlin Clark honored as AP Female Athlete of the Year following her impact on women’s sports
- After leading Iowa to the national championship game, Clark was the top pick in the WNBA draft as expected and went on to win rookie of the year honors in the league
- Clark is only the fourth women’s basketball player to be honored as the female athlete of the year since it was first presented in 1931
NEW YORK: Caitlin Clark raised the profile of women’s basketball to unprecedented levels in both the college ranks and the WNBA, and Tuesday she was named the AP Female Athlete of the Year for her impact on and off the court.
After leading Iowa to the national championship game, Clark was the top pick in the WNBA draft as expected and went on to win rookie of the year honors in the league. Fans packed sold-out arenas and millions of television viewers tuned in to follow her journey. Clark’s exploits were far reaching, casting a light on other women’s sports leagues along the way.
A group of 74 sports journalists from The Associated Press and its members voted on the award. Clark received 35 votes, Olympic gymnast Simone Biles was second with 25 and boxer Imane Khelif was third, getting four votes.
Clark is only the fourth women’s basketball player to be honored as the female athlete of the year since it was first presented in 1931, joining Sheryl Swoopes (1993), Rebecca Lobo (1995) and Candace Parker (2008, 2021).
“I grew up a fan of Candace Parker and the people who came before me and to be honored in this way, is super special and I’m thankful,” Clark said in a phone interview. “It was a great year for women’s basketball and women’s sports.”
Shohei Ohtani won the AP Male Athlete of the Year on Monday for the third time.
Clark broke the NCAA Division I career scoring record for both men and women finishing her career with 3,951 points while guiding Iowa to its second consecutive national championship game. After her Hawkeyes lost t South Carolina for the title, Gamecocks coach Dawn Staley took the mic during her team’s celebration and said, “I want to personally thank Caitlin Clark for lifting up our sport.”
For all the success Clark has had and the attention she has brought to women’s basketball, she is often the centerpiece of debates and online toxicity toward her and other players in the league.
For her part, Clark has disavowed the toxic discourse.
Lobo also has been impressed with the way the 22-year-old Clark has handled the pressure and attention that has come her way.
“I would say she’s navigated it almost flawlessly. she hasn’t had an big missteps or misspeaks at a time you’re under constant scrutiny,” Lobo said. “She’s seemed to say and do all the right things. That’s just incredible at a time when it’s constant attention and scrutiny. She has not done anything to tarnish this sort of mild persona she has.”
As Clark handled the praise — and the backlash — during the heat of competition, it was hard for her to appreciate just what she was able accomplish over the past year. But after having time to reflect on the whirlwind tour, she appreciates those who were there alongside her for the ride.
“I’m thankful for the people I got to do it with,” Clark said. “A year ago I was still in the early part of my senior year in college. ... How fast things change, and now I can see how great a college season it was.”
Iowa sold out all of its games at home and on the road with Clark as the main attraction. That momentum continued into the pros. Her No. 22 jersey was prevalent wherever she played during her rookie season and will be retired at Iowa.
“You’d be remiss not to acknowledge how crazy her fan base is and the eyes she gets with everything she does,” said Indiana Pacers guard Tyrese Haliburton, who was often spotted courtside at Clark’s Indiana Fever games. “It’s a different type of popularity, she’s one of the most popular athletes in the world. It’s not just women’s sports anymore.
“It’s really cool to see and she just handles it with such grace.”
Clark said she enjoys spending time with fans at games, usually taking a few minutes before and after games to sign autographs.
“For me it’s still really fun,” she said. “Whether it’s 15 seconds or 10 seconds or 5 seconds can be very impactful in a young girl and young boys life. Seeing the fans going crazy an hour before tipoff, I never take that for granted. That’s super cool and I never want that to go away.”
After a slow start to her WNBA career, Clark eventually found her stride there too. She set the single-game assist record with 19 and also had 337 assists on the season to break that mark as well. Clark, known for her logo-distance 3-pointers, was the fastest player to reach 100 3’s when she did it in 34 games which helped Indiana reach the playoffs for the first time since 2016.
Lobo, who won the AP female athlete of the year award after lifting UConn to its first national championship, was on the court for launch of the WNBA two years later. The ESPN analyst sees Clark’s ascension as something different.
“She’s brought unprecedented attention both in the building, but also viewership to the sport that was worthy of it but didn’t have it yet,” Lobo said. “There’s never been anything like this.
“That timeframe from 1995-97 was a baby step in the progression of it all. This is a giant leap forward. I’ve never seen anything like this. There’s more attention then the sports ever had.”
The numbers have been record breaking when Clark is part of a broadcast:
— TV viewership in the WNBA was up 300 percent thanks in large part to Clark with ABC, CBS, ION, ESPN, and ESPN2 all having record viewers when Fever games were on.
— The NCAA women’s championship game outdrew the men on TV for the first time in the sport’s 42-year history with 18.9 million viewers tuning it to watch the event. It was the second most watched women’s sporting event outside of the Olympics in the history of US television.
— The 2024 WNBA draft was the most-watched in league history with 2.4 million viewers.
Clark credits the community of women athletes for the popularity increase of women’s sports, saying “we” did this or “we” did that when asked about it.
“It’s fascinating, you don’t always appreciate how many people 18 million is,” Clark said. “You see that number against a college football game or the Masters or whatever it is as far as the biggest sporting events in our country and it puts it in perspective. We outdrew the men’s Final Four.”
Pakistan to face India in cricket showpiece event in Dubai
- The tournament begins in Karachi on Feb. 19 when Pakistan takes on New Zealand
ISLAMABAD: Pakistan will take on arch-rival India in the marquee group game of the 2025 Champions Trophy in Dubai on Feb. 23 after the ICC finally announced the schedule for the cricket showpiece event on Tuesday.
India have refused to travel to Pakistan over security concerns and that forced the ICC to delay its announcement for more than a month.
Pakistan are to host a minimum of 10 games in Rawalpindi, Karachi and Lahore. India are to play their three Group A matches against Bangladesh, Pakistan and New Zealand in Dubai. If India qualify for the semifinals and the final, those games will also be staged in Dubai.
“The ICC is delighted to release the schedule … marking the tournament’s much-anticipated first return since 2017,” ICC chair Jay Shah said in a statement. “The thrilling competition, in which eight teams battle it out to claim the iconic white jackets, will provide fans with 15 matches of unmissable entertainment.
“This edition will take place in Pakistan and the UAE, and with Dubai also serving as the home of the ICC headquarters, it represents an opportunity to showcase the best of cricket with heritage and modernity.”
Afghanistan, Australia, England and South Africa will play all their Group B games in Pakistan.
Defending champions Pakistan are hosting their first global cricket event since 1996.
After long deliberations between the ICC Board members, the game’s governing body has also agreed that Pakistan will not play in India in the 2024-27 cycle.
It is a tit-for-tat response to India’s refusal to travel to Pakistan for the Champions Trophy.
That means Pakistan will go to a neutral venue when India host the 2025 women’s World Cup and co-host the 2026 men’s T20 World Cup with Sri Lanka.
As compensation for not hosting India at the Champions Trophy, the ICC awarded the 2028 women’s T20 World Cup to Pakistan.
“We are pleased that an agreement has been reached based on the principles of equality and respect, showcasing the spirit of cooperation and collaboration that defines our sport,” PCB chairman Mohsin Naqvi said.
“Our heartfelt gratitude goes out to the ICC members who played a constructive role in helping us achieve a mutually beneficial solution. Their efforts have been invaluable in promoting the interests of international cricket.”
Naqvi said that hosting the Champions Trophy “is a significant milestone for Pakistan, highlighting our commitment to promoting cricket at the highest level and showcasing our capabilities as a premier event organizer. We are dedicated to ensuring that this tournament will be a memorable experience for players, officials and fans alike.”
The tournament begins in Karachi on Feb. 19 when Pakistan takes on New Zealand.
Multan to host back-to-back cricket Tests between Pakistan and West Indies next month
- Multan has been the only option for Pakistan to host matches, with stadiums in Rawalpindi, Lahore and Karachi being upgraded for Champions Trophy
- It will be West Indies’ first Test series in Pakistan for more than 18 years, although both nations played a Test series in the United Arab Emirates
ISLAMABAD: Multan will host back-to-back Tests when Pakistan plays the West Indies next month, the domestic cricket board said on Tuesday.
With stadiums in Rawalpindi, Lahore and Karachi being upgraded for February’s Champions Trophy, it has left the Pakistan Cricket Board with Multan as the only option to host the two-Test series against the West Indies.
England also played back-to-back Tests in Multan in October because of the renovation work in Karachi and Lahore.
The West Indies squad arrives on Jan. 6 and will play a three-day warm-up game in Rawalpindi against Pakistan Shaheens. The first Test is held from Jan. 17-21 and the second starts on Jan. 25.
It will be West Indies’ first Test series in Pakistan for more than 18 years, although both nations played a Test series in the United Arab Emirates in 2016 when UAE was Pakistan’s home venue.
West Indies named uncapped batter Amir Jangoo in its 15-strong squad after he smashed a century on his ODI debut against Bangladesh earlier this month.
Left-arm spinner Gudakesh Motie returns to the fold after missing the two Tests against Bangladesh last month because he was playing in the inaugural Global Super League.
Kevin Sinclair and Jomel Warrican are the other spin options in the squad.
West Indies is without fast bowler Shamar Joseph, who is suffering from shin splints. Alzarri Joseph is also unavailable because of his commitments with International League T20 in the UAE.
“Motie rejoins the squad to bolster the spin attack, while Jangoo’s selection comes on the back of his consistency across formats in regional cricket, as well as his demonstrated high level of competency against spin bowling,” head coach Andre Coley said.
The series is part of the World Test Championship. Pakistan is seventh in the standings while rock-bottom West Indies is ninth.
West Indies squad: Kraigg Brathwaite (captain), Joshua Da Silva, Alick Athanaze, Keacy Carty, Justin Greaves, Kavem Hodge, Tevin Imlach, Amir Jangoo, Mikyle Louis, Gudakesh Motie, Anderson Phillip, Kemar Roach, Kevin Sinclair, Jayden Seales, Jomel Warrican.
South Africa opt for all-pace attack in first Test against Pakistan
- The two-match series is crucial for South Africa, who will qualify for next year’s World Test Championship final if they win one of the matches
- Pakistan have only won two out of 15 Tests in South Africa but they will go into the series on the back of a convincing 3-0 one-day series win
CENTURION: South African captain Temba Bavuma on Tuesday announced an all-pace attack for the first Test against Pakistan starting at SuperSport Park in Centurion on Thursday.
The two-match series is crucial for South Africa, who will qualify for next year’s World Test Championship final if they win one of the matches.
“We back our seamers at Centurion,” Bavuma said at his pre-match press conference.
Fast bowler Corbin Bosch will make his debut for a team missing several leading pace bowlers because of injury. He plays for the Titans provincial team whose home ground is at Centurion.
Bosch, 30, is the son of the late Tertius Bosch, who played in South Africa’s first post-isolation Test, against the West Indies in Barbados in 1992.
“He will be playing at the venue where he has made a name for himself in the provincial set-up,” said Bavuma. “He adds that element of extra pace. He’s a big, strong guy who hits the deck hard and he offers a role with the bat as well.”
Bosch bowled at more than 140kmh (87mph) when he made his one-day international debut against Pakistan in Johannesburg on Sunday and hit 40 not out as a lower-order batsman.
Bavuma said his players were aware of the significance of being on the verge of reaching the world championship final.
“We know what’s at stake. There’s confidence and belief because of the good cricket we have played over the last while. Nothing has happened by accident.”
South Africa’s progress in the Test championship final has come despite Cricket South Africa’s deliberate downgrading of Test cricket to accommodate a high-profile Twenty20 franchise series.
South Africa’s schedule of 12 Tests — all in two-match series — is the joint lowest with Bangladesh in the championship cycle. England have played 22 matches, while Australia and India will have played 19 each when they complete their fixtures.
The system of average points has propelled South Africa to the top of the table despite virtually forfeiting a series in New Zealand when coach Shukri Conrad was prevented from selecting any players contracted to the SA20 league.
South Africa did not play against Australia or England and their only series against one of the “big three” Test nations was a tied one against India.
Pakistan have only won two out of 15 Tests in South Africa but will go into the series on the back of a convincing 3-0 one-day series win. Seven of the Pakistan squad and eight of the South African Test team players were involved in the one-day games.
Teams:
South Africa: Temba Bavuma (captain), Aiden Markram, Tony de Zorzi, Ryan Rickelton, Tristan Stubbs, David Bedingham, Kyle Verreynne (wkt), Marco Jansen, Corbin Bosch, Kagiso Rabada, Dane Paterson.
Pakistan: Shan Masood (captain), Saud Shakeel, Aamir Jamal, Abdullah Shafique, Babar Azam, Haseebullah Khan, Kamran Ghulam, Khurram Shahzad, Mir Hamza, Mohammad Abbas, Mohammad Rizwan (wkt), Naseem Shah, Noman Ali, Saim Ayub, Salman Ali Agha.
ICC Champions Trophy schedule announced, matches split between Pakistan and Dubai
- The tournament is set to begin on 19 February in Karachi, with Pakistan taking on New Zealand
- ICC says Lahore will host the final match of the cricket contest on 9 March, unless India qualify
ISLAMABAD: The International Cricket Council (ICC) on Tuesday unveiled the schedule for the ICC Champions Trophy 2025, which will take place from February 19 to March 9, with matches hosted across Pakistan and Dubai in a hybrid model.
The tournament’s structure follows a compromise decision after India refused to play in Pakistan, citing security concerns. Exercising its rights as the host nation, Pakistan designated Dubai as the neutral venue for India’s matches, ensuring all teams’ participation.
“The ICC Champions Trophy 2025 fixtures and groupings have been announced by the ICC ... with the tournament set to begin on 19 February in Karachi with the final on 9 March,” the global governing body of cricket announced in a statement on its website.
“The eight-team tournament will feature 15 matches, and will be played across Pakistan and in Dubai,” it added. “Lahore will also host the final on 9 March, unless India qualify, in which case it will be played in Dubai. Both the semifinals and the final will have reserve days.”
In Pakistan, Karachi, Lahore and Rawalpindi will host three group-stage games each. Lahore is also set to host the second semifinal.
Meanwhile, Dubai will host all three of India’s group matches and the first semifinal, should India qualify.
The tournament opener on February 19 will feature Pakistan taking on New Zealand in Karachi, while India will face Bangladesh in Dubai on February 20.
This will be the ninth edition of the ICC Champions Trophy and its return after an eight-year hiatus, the last tournament having taken place in England in 2017. The event will feature the top eight teams in world cricket competing for one of the sport’s most prestigious titles.
The hybrid model, while a logistical challenge, aims to strike a balance between accommodating geopolitical realities and ensuring the integrity of the tournament, which cricket fans worldwide await.
