US diplomat’s ringside view of a changing Saudi Arabia

Outgoing US Consul General Matthias Mitman. (AN photo/Huda Bashatah)
Updated 13 June 2018
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US diplomat’s ringside view of a changing Saudi Arabia

  • Departing US consul general reflects on witnessing a dynamic transformation during his two years in the Kingdom
  • Crown Prince Mohammed bin Salman captures the dynamism that exists within Saudi Arabia, says Mitman

Matthias J. Mitman could not have imagined what was in store when he arrived in Saudi Arabia two years ago to take up his post as the US consul general in Jeddah.
“I did not anticipate the degree to which change would occur in the Kingdom when I came here in 2016,” he said.
“The changes have been very rapid. I think they have been welcomed by the vast majority of Saudis, so it has been more than I expected. I think we have developed a very good and solid relationship with our Saudi counterparts, and that has been very useful and productive.”
Mitman’s job as a diplomat meant that he had a ringside view of these momentous changes. He took time out from his preparations to leave the country — now his posting is almost over — to welcome Arab News to his residence in the US Consulate in Jeddah’s Al-Ruwais district.
During an exclusive interview, he reflected on his time in the Kingdom and shared his thoughts about an eventful assignment, his impressions of Crown Prince Mohammed bin Salman, and his views on the Saudi people — in particular the youth.
“It has been a very dynamic and interesting period,” he said. “The Saudi Arabia that I came to two years ago is not the Saudi Arabia we are living in today. Crown Prince Mohammed bin Salman has put into place his Vision 2030, which has resulted in remarkable changes in the economic landscape, as well as in the cultural and social environment.
“I feel very fortunate to have served here in a period when there has been more change than perhaps in any other period in Saudi Arabia.”
Mitman said the crown prince had impressed him with his leadership, his vision for the country, and his ability to strategically plan its implementation.
“I have met (the crown prince) and I think he is a very dynamic leader,” he said. “He has a vision for the future of Saudi Arabia. He thinks strategically and he is dedicated to formulating a plan to bring about that vision. He wants to work closely with the United States so we have worked very closely with him on a number of issues related to Vision 2030.
“I think he captures some of the dynamism that exists within Saudi Arabia — and because the majority of the Saudi population is under the age of 30, that is captured by the support they give to the crown prince.”
Mitman met many young Saudis during his posting, an experience that gives him confidence for the future of the country.
“I am very impressed with young Saudis who are interested in working in the private sector, their use of technology, and the fact that they are so familiar with what is going on everywhere,” he said. “I have been very impressed with how knowledgeable they are about world affairs, politics, international trade, and their interest in studying in the United States.”
Among the many changes that Mitman has witnessed in the past two years, a few stick out as particularly noteworthy.

“One of the reforms that I have seen is the promotion of the private sector as an engine of growth in Saudi Arabia,” he said. “The Saudi economy was traditionally dependent upon the export of hydrocarbons — oil and gas. Graduates at one time expected to work for the government, and what I have now seen is a vibrancy, dynamism and entrepreneurship, especially in young people who are interested in forming their own companies and businesses. These will be small- and medium-sized enterprises — and in any economy the engine of growth for job creation is people who start out as small businessmen.
“Apple, Google and Microsoft started out as small companies with one or two people, and in many cases they were working in their garages. Yet now they employ hundreds of thousands of people, and the net worth of a company such as Apple is approaching $1 trillion in capital value. That is what the private sector can do.
“But the basis of that really is individual entrepreneurship and starting out with your own company, which grows from an idea that uses technology. I see a very strong interest in this among young Saudis. They are very technologically sophisticated. I think that is a very positive sign for the future of the Saudi economy as they will be able to form companies.”
Ultimately, Mitman said, the Kingdom’s most valuable resource is not oil, but its people. As such, the empowerment of Saudi women is a crucial development.
“I have visited universities in Madinah, Tabuk, Taif and Abha and I have seen the majority of students are women,” he said. “These women are a tremendous human resource that is skilled, talented and educated.
“I think one of the most profound changes is the one that enables women now to enter the labor force more easily, with greater flexibility, and part of this is a greater understanding of what is necessary to facilitate women working in the private sector.
“There is also the transportation issue, and we saw this week women getting their driving licenses. Thus you see a process by which women will have greater independence, freedom to drive themselves, and that will facilitate their being able to work and their entering the labor force.”
This, he said, “will have very positive long-term benefits for the Saudi economy.”

A career diplomat with the Senior Foreign Service, Mitman arrived in Jeddah in August 2016. He speaks Greek, Russian, Spanish and some German, and is a distinguished graduate of the National War College, earning an MA in National Security Studies in 2006.
Prior to his career with the State Department, he was an assistant professor of economics at Ball State University.

 Before arriving in Jeddah, he was consul general in the Iraqi cities of Irbil and Basra. Earlier in his career, he worked at the US embassies in Tegucigalpa, Honduras, and Moscow.



“Coming (to Jeddah) as consul general was my first assignment here and my first trip to Saudi Arabia,” he said. “Jeddah was a new experience for me and one which I thoroughly enjoyed.”






Tourism is an important area that the Saudi authorities are keen to develop and promote as part of Vision 2030, and Mitman believes that the Kingdom has plenty to attract visitors.



“The United States is well-known for its natural beauty,” he said. “Equally, Saudi Arabia has natural attractions and I have visited several of them. I think Madain Saleh is clearly outstanding, and from an archaeological and historical standpoint it is one of the most interesting sites that I have seen. I think it has tremendous potential for tourism development.”
There is no shortage of opportunities, he said, to develop and promote the Kingdom’s natural beauty.
“I have gone up to Tabuk and along the Red Sea coast, where there are two of the projects launched by the Crown Prince — Neom and the Red Sea Project. I think both have tremendous potential,” he said. “I own a condominium in Florida, on the state’s Atlantic coast, and the area on the Red Sea is much more beautiful. There is the potential to attract people who want to go scuba diving or who just want to go to the beach.
“I think there are lots of opportunities in Saudi Arabia and I believe this is one of the crown prince’s priorities, which he has outlined. I think it will take some investment in infrastructure, and US companies have a lot of experience along those lines.
“I think they will be interested in being part of the hospitality or travel industry, or any industries that facilitate tourism.
“We already have about 75 travel agencies in the US that organize trips for Americans to come here for Hajj and Umrah, so we are talking about more than 20,000 people from the US who come here every year for religious journeys. The same skills and knowledge in arranging those trips can be used to arrange tourist trips that will appeal to Americans.
“Most Americans have never traveled to Saudi Arabia. In the past it was somewhat of a challenge to get a tourist visa, but I think the Saudi government is now looking at ways to make the process easier to facilitate tourists coming to the Kingdom.”
As part of his work, Mitman met religious leaders and reported back to Washington on evolving attitudes, to give policymakers a more accurate present-day view of the country.




“I have had very positive and productive discussions with the religious leaders about Islam and I have come away very impressed with their level of tolerance and their emphasis on moderation in the practice of Islam,” he said.
“I have also been impressed by their understanding of the importance of having friendly relations with Americans. We have about 3 million Muslims living in the United States and there are several thousand mosques there. We brought the imam of one of the Washington, DC, mosques to Saudi Arabia to conduct workshops and to talk about Islam as it is practiced in the United States. He also performed Umrah while he was here.
“We are always looking for ways in which we can help people understand that we promote freedom of religion in the United States … that is an integral part of what it is to live in America. Many of the first settlers who went to the US hundreds of years ago went there because they faced religious persecution in Europe, and they wanted to go somewhere where they could practice their religion freely.”












With so many professional obligations, time for recreation was perhaps limited, but Mitman fondly recalls a few highlights.
“I enjoyed going out on a boat along the coast and snorkeling,” he said. “I enjoy swimming. I have visited a number of cities. In Taif I walked along the mountains and saw the baboons — I never realized there were baboons in Saudi Arabia. And I visited some of the museums that feature Saudi history and show the cultural development of the Kingdom.”
Mitman said he is also a big fan of art and had enjoyed exploring Jeddah’s “very vibrant artistic community, with world-class galleries.” He added: “We have worked closely with the Saudi Art Council, chaired by Princess Jawaher (bint Majed bin Abdul Aziz), in bringing Arab-American artists such as Helen Zughaib here and holding an exhibition of her work.”
With the reopening of cinemas and the Kingdom’s recent participation for the first time in the Cannes Film Festival, it is fitting that Mitman also enjoyed a professional visit by American filmmakers.
“We brought people from the Hollywood film industry here who are producers and writers and they gave workshops,” he said. “This is important as Saudi Arabia is now creating its own entertainment sector. One of the areas will be film production — and producing films about Saudi Arabia directed by Saudis, acted by Saudis — and so we brought in two Hollywood experts. They went to Effat University, where there is a course in filmmaking, and this was something that I enjoyed a great deal.”






As his time in Saudi Arabia draws to a close, there are memories Mitman will carry with him.



“I have been invited into Saudi homes during the month of Ramadan, which is a very special month for all Muslims,” he said. “I have been taken into the homes of many Saudi contacts who have become close friends and who invited me to break the fast and to stay up much later for sahoor. On some nights, I have had iftar in one house and sahoor in another.
“Those have been special moments because Saudis have opened up their homes and shown me great hospitality. I am not a Muslim but they allowed me to participate and be a part of their celebrations. Those have been very special moments for me as I was away from my family. My wife works in the State Department in Washington and we have two adult children, both of whom are working (abroad).”

During times of change the role of a healthy media is to monitor and report on events truthfully and fairly. Mitman believes Arab News has a key part to play in this.







“I think Arab News plays a very important role in reporting developments in Saudi Arabia for the expatriate communities and for people who don’t read Arabic,” he said. “It is one of two newspapers that I read every morning.
“I have an excellent relationship with Editor in Chief Faisal Abbas. I saw him regularly and we exchanged ideas and had conversations about what was going on in Saudi Arabia.”


Mitman has a few parting thoughts for Americans and Saudis, based on his time in the Kingdom.


“For the Americans, I would say if you haven’t visited Saudi Arabia recently you might be pleasantly surprised with the natural beauty, the attractions, and the warmth and hospitality of the people,” he said.
“To Saudis, I would say thank you for hosting me and allowing me to live for two years in your country. I am grateful for the friendships that I made with many Saudis who helped me to build a bridge between America and the Kingdom. And I thank them for the great cooperation between our two countries in economics, trade and investment.
“Many Americans are interested in investing in Saudi Arabia and many Saudis are interested in investing in America. The exchange of goods and services between our two countries will continue to grow.”




Outgoing US Consul General Matthias Mitman, third left, during a visit to Madain Saleh. (Photo/Supplied )


Saudi Arabia important as Red Sea is its front yard, says chief of EU naval mission

Rear Adm. Vasileios Gryparis, commander of the EU military mission EUNAVFOR Aspides. (AN photo by Loai Elkelawy)
Updated 01 May 2025
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Saudi Arabia important as Red Sea is its front yard, says chief of EU naval mission

  • ‘What we do is benefiting everybody,’ commander tells Arab News

RIYADH: Saudi Arabia is an important regional power that needs to be kept informed of security operations in the Red Sea, Rear Adm. Vasileios Gryparis, commander of the EU military mission EUNAVFOR Aspides, has told Arab News.

The EU on Feb. 19 last year launched a maritime security operation, EU Naval Force Operation Aspides, in response to escalating Iran-backed Houthi attacks on warships and merchant vessels in the Red Sea, northwestern Indian Ocean, and the Gulf.

In an interview with Arab News, Gryparis, who was in Riyadh as part of a regional tour, said that the Gulf countries, especially Saudi Arabia, were important to help safeguard the freedom of navigation in the region.

He said: “Among the very important countries in the area is Saudi Arabia. So, my intention here is to inform the Kingdom about what we are doing.

“Because the Red Sea, where we operate, is the front yard of the Kingdom, we believe and we are honest in that we have to inform all the countries in the area that what we do is benefiting everybody.”

He thanked the Gulf Cooperation Council countries’ authorities for their involvement in the MV Sounion tanker operation which helped to prevent 150,000 tonnes of oil from being spilled into the Red Sea.

He said: “This was dealing with probably an imminent environmental disaster. It’s one of the reasons for this visit, and also to thank the GCC authorities for their contribution.”

Commenting on Operation Aspides’ role in regional maritime security, he added: “It is crucial to build up the confidence of the shipowners and the shipping companies, and (that) they return gradually to their original trade. Of course, we are talking about civilians that are not used to being threatened in this way.”

He said that the actions of the force were “not only protecting the livelihoods of countries in the area, but also the lives of the local people.”

He added: “You can imagine that if we had had an oil spill from the MV Sounion tanker, this would have been three to four times worse than the Exxon Valdez oil spill, a major environmental disaster in Alaska in 1989.”

On the challenges posed by the Houthis, Gryparis said: “It is important to allow the shipping industry to understand that somebody is caring for them.

“We don’t mind about the nationality of the seafarers, because we believe in the freedom of navigation and the value of human life, so we are protecting exactly those values.”

Yemen’s maritime borders became a battleground in a wider regional and international power play following the start of the conflict in Gaza.

The Houthis have hindered maritime traffic through the Bab Al-Mandab Strait, which provides access to the Red Sea and Suez Canal.

On continuing the operation and its resulting challenges, Gryparis said: “This (the operation) is going to be here until this problem is solved.”

He added: “We are not allowed to enter the territorial seas and the airspace of Yemen. And any kinetic action that we take should always be necessary, proportionate and limited to the internal channel.”

The EU Council has recently extended the mandate of the maritime security operation until February 2026.

Gryparis said: “They trusted me and my operation that we are delivering. So, they understood the results that we have provided so far.

“They understood that the problem has not been solved yet, and they gave us extra time in order to reach the goal.

“Besides that, they entrusted me and my operation with new tasks. So, that means that they have good confidence in our capabilities.”


Saudi, Japanese FMs discuss crude oil supply, cooperation in Riyadh

Updated 01 May 2025
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Saudi, Japanese FMs discuss crude oil supply, cooperation in Riyadh

  • Prince Faisal highlighted the Kingdom’s commitment to stable supply of crude oil to Japan
  • Countries are marking 70th anniversary of diplomatic relations

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan met his Japanese counterpart, Takeshi Iwaya, in Riyadh on Thursday to discuss bilateral ties.

The ministers reviewed strategic and economic relations between Riyadh and Tokyo, and highlighted the need for continued cooperation, the Saudi Press Agency reported.

Japan’s Ministry of Foreign Affairs said that Iwaya “expressed his gratitude for the stable supply of crude oil from Saudi Arabia over the years” and expects the Kingdom to continue its leading role in stabilizing the global crude oil market.

The ministry said that Prince Faisal “reaffirmed Saudi Arabia’s commitment to the stable supply of crude oil to Japan” and called for improved cooperation in the crude oil sector, as well as in clean energy.

The ministers discussed enhancing bilateral cooperation in space and defense. They agreed to arrange for the implementation of the Strategic Partnership Council, for which the two countries signed a memorandum in February.

Saudi Arabia and Japan are marking the 70th anniversary of their diplomatic relations. Tokyo is passing the baton to the Kingdom from Expo 2025 in Osaka, which concludes in October, to the Riyadh Expo 2030, the ministry added.

Prince Faisal and Takeshi discussed regional issues, including the necessity of a ceasefire in the Gaza Strip, US-Iran nuclear negotiations, the war in Ukraine and efforts to achieve a two-state solution to end the Israeli-Palestinian conflict.

Ghazi Faisal Binzagr, Saudi ambassador to Japan, and Saud Al-Sati, deputy minister for political affairs, attended the meeting.

On Thursday, Takeshi also held talks with Gulf Cooperation Council Secretary-General Jasem Al-Budaiwi to discuss the Gulf’s partnership with Japan in energy security.

The two officials agreed to cooperate in various areas, including politics, security, trade and investment. They also exchanged views on Gaza, Syria, Iran, the Red Sea and East Asia.


Spotlight on Saudi architecture at Venice Biennale panel

DAF announced their collaboration with Italian architecture firm Schiattarella Associati to host a panel in Venice. (Supplied)
Updated 01 May 2025
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Spotlight on Saudi architecture at Venice Biennale panel

  • Panel talk is part of “Building of the Future,” an initiative highlighting leading global architectural projects that redefine contemporary design

RIYADH: A discussion on Saudi architecture will be held on the sidelines of the Venice Biennale of Architecture on May 7. 

Diriyah Art Futures, or DAF, announced their collaboration with Italian architecture firm Schiattarella Associati to host a panel in Venice, the Saudi Press Agency reported on Wednesday.

The panel, titled “A New Era for Art in Saudi Arabia: Building Future Institutions and Pioneering Architectures,” will discuss the role of contemporary design and digital innovation in Saudi architecture.

Speaking at the panel will be Mona Khazindar, adviser to Saudi Arabia’s Ministry of Culture; Haytham Nawar, director of Diriyah Art Futures; and Andrea and Amadeo Schiattarella, principal architects of Schiattarella Associati. The session will be moderated by acclaimed architect and art critic James Steele.

The panel talk is part of “Building of the Future,” an initiative highlighting leading global architectural projects that redefine contemporary design.

The panel will be held in the Querini Stampalia Foundation, one of Venice’s most prestigious cultural institutions. The event will bring together architects, cultural leaders, artists and media to engage in a dialogue about Saudi Arabia’s evolving role in the international creative and architectural landscape.

The foundation will also host an accompanying exhibition curated by Schiattarella Associati displaying models, sketches, videos, drawings, photographs and objects, inspired by the rocky escarpment of Diriyah’s landscape.

The exhibition, from May 7 to June 15, will showcase the Saudi Museums Commission’s contributions to Riyadh’s cultural development as part of Vision 2030.

Developed by the Saudi Museums Commission in partnership with Diriyah Co., DAF contributes to the global new media and digital art landscape by integrating regional voices and pioneering practices in art, technology and innovation.


Photography competition winners celebrate Saudi landscapes and stories

Updated 01 May 2025
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Photography competition winners celebrate Saudi landscapes and stories

  • More than 1,300 people submitted their work to the Kingdom Photography Awards
  • Total of SR400,000 given to winners of the competition

JEDDAH: Two new photography exhibitions in Jeddah are celebrating the work of the winners of a competition that awarded a total of SR400,000 in prize money to participants.

“Hayy Aynak — In a New Light” and “When the Fog Whispers” were opened by the Visual Arts Commission at Hayy Jameel on Wednesday.

The exhibitions will run until May 25 in conjunction with the third Kingdom Photography Award, which began earlier this year.

The award has become a prominent platform for capturing the spirit of Saudi Arabia through the lens of its creative talents.

This exhibition celebrates the Kingdom’s natural beauty, cultural richness and artistic innovation through photography.

The competition invites artists to explore a specific region of the Kingdom through their work.

Dina Amin, CEO of the Visual Arts Commission, told Arab News: “The idea is to start to create through the lens of different photographers and their creative process, a body of work that captures the richness of the landscapes of Saudi Arabia through different languages of expression, different creative processes, different types of photography and storytelling to really create a visual odyssey almost through the landscape, the people and the environment of Saudi Arabia today.”

She added: “If you look in today’s exhibition, you’ll see some of the photographers have chosen to look at natural environment, landscape. Others have chosen to look at population and populated environments, so to speak, whereas others are really looking at tradition and history. So, with each engagement, we start to have this beautiful journey.”

The “Hayy Aynak” exhibition presents the winning works from the third running of the award, which received more than 1,300 submissions and awarded a total of SR400,000 in prizes.

The exhibition celebrates the aesthetics and diverse landscapes of the Kingdom — from the buzz of urban life to the stillness of the desert.

An international jury evaluated the submissions and selected the most compelling and meaningful stories based on creativity, technical proficiency and the narrative power of visual storytelling.

The second exhibition, “When the Fog Whispers,” takes visitors on a personal and emotional journey to the Asir region, long a source of artistic inspiration thanks to its mist-covered mountains and deep-rooted cultural heritage.

Five artists were selected to create special photography projects that reflected their relationships with the Asir landscape. The resulting works are visually captivating and rich in reflection, documentation and human connection.

Mohammed Sumji, the curator of the third outing of the award, told Arab News about the experience of bringing photographers together to explore the distinctive landscape of Asir.

“We selected the region of Asir, and the five photographers that we selected were known to me, and I basically selected them based on their potential to make works especially around Asir because they practice dealing with either stories of people’s lived experiences or landscapes. I’m very happy with how it’s come out.”

Saudi photographer, Abdulmajeed Al-Ruwaidan, chose the theme “Roadside Stations” for his submission, documenting the architecture of old Saudi gas stations before they disappeared under modern development.

Elham Al-Dossary, also from Saudi Arabia, chose the theme “Crossing Asir,” blending her late father’s archive as a photographer with contemporary images to create a visual narrative that meditates on memory and transformation.

For the past two years, Ilham has been helping her father archive his work, and a small part of that archive is dedicated to his time in Asir.

“He has an archive at home that dates back to the 1960s and ’70s,” she told Arab News.

She continued: “The archive became a way to view Asir through a personal and familial lens.

“There’s a connection between me and my father — through the land, through the people — and I also wanted to explore more stories, not just about him, but about life there and the areas we photographed, like Al-Habla and others.”

Mohamed Mahdy, from Egypt, titled his collection “When the Land Loves You.” It is a poignant portrayal of the emotional connection between the people of Asir and their land, captured through nostalgic and heartfelt imagery.

Lina Geoushy, also from Egypt, called her collection “Daughters of Al-Qatt.” Hers is a colorful celebration of the women who sustain the traditional Al-Qatt Al-Asiri artform, recognized by UNESCO. Her photographs honor this living tradition.

She told Arab News: “This photo is especially important to me because it’s in this very rich village, Rijal Almaa … it plays on the idea of the inside and the outside, the internal spaces or imaginaries and the landscape; the lady in the photo is Sharifa Mahdy, who’s been practicing this art for 25 years, and she learnt it from the famous Fatima Abou Gahas.

“Apart from it being a life tradition, Qatt art has healing powers … it gives them confidence and positivity and it’s sort of like a refuge for them.”

Hicham Gardaf, from Morocco, created a collection titled “The Road to the Juniper.” It is a meticulously crafted visual journey through juniper forests, where nature becomes a silent cultural archive filled with untold stories.

He told Arab News: “I imagined this massive juniper tree with roots spreading across Asir — like routes we travel, all leading back to this one tree that connects the land, the people and their stories.”

Throughout the exhibition period, the Visual Arts Commission will also host a series of interactive workshops and panel discussions featuring local and international experts.

These sessions aim to create space for dialogue, skill development and knowledge exchange, enriching visitors’ experience and fostering artistic and professional growth across various fields of the visual arts.


City Walk Jeddah reopens with new attractions until June 14

Updated 01 May 2025
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City Walk Jeddah reopens with new attractions until June 14

  • Seven sections spanning 281,000 sq. m offer a range of activities
  • Rides, theatrical performances and dining options on offer

JEDDAH: City Walk, part of Jeddah Season, officially reopened on Wednesday with a range of new attractions.

Running until June 14, this year’s event features seven themed zones spanning 281,000 sq. m. — Wonder Wall, Tomorrow Land, Fantasy Land, Cairo Nights, Black Forest, Adventure Land and The Garden.

Each section features games, rides and other family-friendly activities.

Salma Al-Harbi, a visitor from Makkah, told Arab News: “We’ve been visiting City Walk for the past three years, but this year truly stands out.

“There are so many new attractions, the experience is more affordable, and the waiting times are much shorter.

“My kids especially loved Luca Land where they got to play with different dog breeds. And for the whole family, the horror zone was definitely the highlight.”

Another, visitor Yazeed Al-Harbi, said: “There’s a great mix of thrills and relaxation. I didn’t expect to enjoy the painting area as much as I did. It’s really inclusive and well thought-out.”

For those seeking light-hearted fun, Joy Plex offers activities for children with characters such as Shaun the Sheep, Masha and the Bear, and Bluey leading interactive adventures.

The nearby Joy Plex-X expands on this with activities such as the Slime Festival, Stumble Guys, and Jelly Zone.

“City Walk is amazing this year, my kids loved the Slime Fest and meeting their favorite cartoon characters in the air-conditioned space, which was a great relief from the hot weather outside,” said Rana Khalid, who came with her children.

“There’s so much to do for everyone in the family.”

Beyond the rides and characters, the 2025 event includes a number of creative and educational activities.

Splash Studio invites guests to paint on the walls, while Navigation Land has air rifle shooting, archery and remote-controlled vehicles.

The Birds & Reptiles Cave gives nature lovers a chance to interact with and learn about exotic species through guided tours.

City Walk also hosts theatrical shows such as A Thousand and One Nights, Pasha, and Broken World.

Beyond the attractions, the event features 77 retail outlets and 65 restaurants and cafes.

Oat Chayanin, from Thailand, who is showcasing handmade cotton owls and other products, said: “I brought a selection of handmade owls from Thailand, along with some medicinal products.

“It’s been wonderful to see how excited people in Saudi Arabia are to learn about Thai culture and show such respect for the products.

“I’m looking forward to engaging with customers and learning more about Saudi culture so I can better understand what to bring for future events.”

Project manager, Mohammed Fahad, said: “The horror-themed attractions are a major highlight this year.”

“Experiences like Five Nights at Freddy’s: Security Breach plunge visitors into a chilling maze of terrifying challenges, while Music Hell offers ghostly concerts brought to life by a skeleton band.

“Le Grand Hotel takes guests on a suspense-filled journey through a haunted building, testing their nerves at every turn.”