DUBAI: With Ramadan underway, fashion brands across the region have unveiled their latest collections. From embroidered kaftans to flowing abayas and statement accessories, these collections offer a variety of options for both daytime gatherings and evening celebrations. Whether rooted in Saudi, Moroccan or Lebanese craftsmanship, each label brings a unique perspective to modest fashion this season.  

Amarah 

The Saudi brand’s Ramadan edit has not only abayas and kaftans but also jewelry to accessorize your modest looks this month. Their gold crescent-shaped hoop earrings, adorned with blue and green beads, will add a decorative touch to your outfits. Another standout piece is this deep green velvet ensemble with intricate embroidery, featuring a dramatic cape and tiered skirt. 

Dal  

The Saudi label’s Ramadan capsule collection showcases a variety of fabrics and colors, featuring organza with raffia collar embroidery and sand satin. Earth-toned pieces incorporate crochet details and hand-stitched craftsmanship. The collection highlights ethereal drapes and artisanal techniques, showcasing a blend of traditional methods and contemporary construction. 

LN Family  

Dubai-based LN Family has launched its first Ramadan collection, featuring four abayas in a classic neutral color palette. The designs incorporate flowing silhouettes in satin, crepe and sheer fabrics. From muted earth tones to black with feathered accents, the collection balances cultural heritage with modern wearability for Ramadan gatherings. 

ASHAALIA 

ASHAALIA’s Ramadan collection, designed by creative director Asheema Razak, merges Eastern craftsmanship with European influences. The collection features hand-beaded abayas in silk and satin, adorned with intricate embellishments. Earth tones, blacks, and jewel-toned greens all feature, and the collection as a whole showcases Razak’s multicultural heritage and a focus on sustainable techniques and materials.

DUHA  

Duha, founded by Tunisian designer Duha Bukadi, is offering a Ramadan footwear collection, in which one of the standout designs is the EVA line, which includes crystals arranged in the shape of a foot on the front part of the shoes, making them statement pieces as well as practical choices for Ramadan celebrations. The collection also includes BB Strass heels in silver, gold and black. The sandals are adorned with small metallic studs along the straps and heel counter.  

Orient 499  

Orient 499’s collection is apparently inspired by the classic book “Alf Leila Wa Leila” (1001 Arabian Nights). It features kaftans, abayas and jellabas with intricate hand embroidery, silk brocades and gold accents. The men’s collection includes embroidered tunics, tailored jackets with metallic detailing, and relaxed linen shirts, incorporating traditional motifs and artisanal stitching. 

Selma Benomar 

Selma Benomar’s Ramadan collection is influenced by her Moroccan heritage and features contemporary kaftans and flowing gowns crafted from silk, chiffon, velvet and organza, adorned with hand embroidery, beading and metallic threadwork. The color palette ranges from earthy tones to vibrant jewel hues, reflecting the season’s spirit and there are options for both daytime and evening gatherings. 

Dima Ayad  

The Lebanese designer’s collection highlights her signature silhouettes in earthy tones and metallic finishes. The collection includes kaftans, kimonos and dresses designed for versatility, and featuring feather-trimmed sleeves, geometric metallic prints and voluminous draping. A key part of the collection is The Flower Edit, which incorporates embroidered florals and shimmering sequins.  

DUBAI: Argentine model Georgina Rodriguez has joined forces with Lebanese dance group Mayyas, who won the 17th season of “America's Got Talent,” for a new campaign.

They starred in an advertisement for Egyptian real estate company Horizon Egypt Developments, where Rodriguez and the Mayyas promote Saada, a real estate development in New Cairo in Egypt.

The video opens with a formal outdoor gathering in a desert setting, where guests dressed in evening attire socialize under draped golden canopies and soft candlelight. 

Rodriguez arrives in a shimmering gold, form-fitting gown, drawing attention as she walks through the crowd.

She stops and watches as the Mayyas perform a choreographed routine to orchestral music. The dancers were dressed in black and gold outfits, paired with gold eye masks, moving in the synchronized formations they have become famous for.

During the event, a waiter hands Rodriguez a letter. After reading it, she makes a phone call and says in Spanish, “Pack my bags. She reached before me.” The scene then transitions to her getting into a luxury car and when the driver asks for their destination, she responds: “It’s always Saada.”

This is not Rodriguez’s first campaign for Saada. In October, she led a campaign for Saada Sahel, another real estate development on Egypt’s North Coast.

In the video, she was seen speaking on the phone, saying: “I already got the tickets, we are going next summer.”

For the campaign, she wore a white lace-trimmed sundress with spaghetti straps and a fitted bodice featuring intricate lace detailing.

The look was accessorized with a necklace from Egyptian brand Nado’s Jewelry’s Perle collection, which includes large, rounded links alternating between polished gold and diamond-encrusted surfaces. 

Teaming up with Rodriguez and winning “America’s Got Talent” are not the only global milestones for the Mayyas.

In 2023, Nadim Cherfan, the founder and choreographer of the dance troupe, reached a major career milestone when he choreographed part of Beyonce’s performance at the grand opening of Atlantis The Royal in Dubai.

“To the artist of my life Beyonce, thank you for making my dream come true. Thank you for being the humblest, most professional and phenomenal human that you are,” he shared on social media at the time.