RIYADH: Saudi fashion designer Shouq Almubarak is dreaming big, both for the Kingdom’s fashion industry and for her own brand, Pavone.  

“The future holds endless possibilities, and I have ambitious plans aligned with the growth of the Kingdom’s fashion industry,” Almubarak told Arab News on the sidelines of Riyadh Fashion Week in October. “I aim to continue expanding my work with larger projects that seamlessly blend authenticity with modern creativity. My ultimate vision is to reach a global audience, sharing the beauty and pride of the Saudi identity.” 

The designer also expressed her gratitude at being selected as one of the designers to represent the Kingdom on a global stage at the event, which took place from Oct. 17 to Oct. 21. 

“Being part of Riyadh Fashion Week is a true honor and a moment of immense pride,” she said. “It’s not just about presenting my designs, but about contributing to the rise of Saudi fashion on the global stage. It’s an opportunity to leave my mark and help shape the future of fashion in the Kingdom.” 

Almubarak established Pavone in 2016 in the Eastern province of Saudi Arabia with the aim of creating innovative designs that “meet the ultimate beauty and spirit of modern women.” She told Arab News that much of her inspiration — aside from seeing beautiful things that spark her imagination — comes from within. 

“I draw from moments that leave a lasting impact — whether it’s an emotion, a scene, or just a quiet moment of reflection. I then transform these moments into tangible works of art that capture and reflect the essence of those experiences. My designs are a heartfelt expression,” she said. 

Those “artistic pieces” include her couture collection “Lina,” which she presented at last year’s Riyadh Fashion Week and which she describes as one of her greatest accomplishments as a designer. 

“This collection was a breakthrough for me, as it challenged me to explore new, unconventional ideas,” Almubarak said. “‘Lina’ is more than just a fashion line — it symbolizes the beginning of an exciting new chapter in my career, full of opportunities; a defining moment that has shaped my journey as a designer.” 

The biggest challenge Almubarak has faced so far, she said, is finding partners who not only understand her vision but also share her commitment to exceptional quality. 

“Ensuring that every design was brought to life with meticulous attention to detail and delivering the level of excellence my clients deserve has always been the goal I strive to achieve,” she said. 

Discussing tips for aspiring designers, she said: “My key advice is to prioritize quality; you have to select the right factory and partners. Design isn’t just about the concept — it’s about translating creativity into a finished product with precision and craftsmanship that aligns with the customer’s expectations.” 

DUBAI: Miss Lebanon Nada Koussa is preparing to compete at the Miss Universe pageant in Mexico on Nov. 16 and she told Arab News why she is participating while her country is “enduring unimaginable suffering” under Israel’s bombardment.

The Miss Universe competition has contestants from more than 130 countries competing, with Koussa among a handful of candidates from the Middle East.

“Representing Lebanon on the international stage is always important, and it becomes even more crucial in times of crisis,” she said.

Israel’s attacks on Lebanon have killed more than 3,000 people in the 13 months of fighting along the border, according to the Lebanese Ministry of Public Health on Nov. 5.

“At first, I hesitated, as I felt leaving would mean stepping away from my humanitarian work — supporting displaced individuals and providing psychological aid in schools and shelters.

“However, by participating in the Miss Universe competition, I am amplifying our voices as Lebanese people who are enduring unimaginable suffering,” the contestant explained in a written response from Mexico.

Koussa hails from the village of Rahbeh in Lebanon and has a master’s degree in clinical psychology.

She was crowned Miss Lebanon in July by a judging panel consisting of eight women: actress Razane Jammal, model and fashion blogger Nour Arida, interior designer Diane Ghandour, model and socialite Georgina Rizk, Dr. Petra Khoury, socialite Paola Pharaon Rizk, TV presenter Raya Abirached and restaurateur Mireille Hayek.

Koussa hopes to use the Miss Universe stage to highlight the importance of mental health, especially during times of crisis and conflict.

“Lebanon has endured many hardships, and I am dedicated to raising awareness about the need for psychological support for those affected by trauma,” she explained.

“Since the onset of the conflict, I have focused on providing mental health support to families most impacted, visiting schools to assist both children and adults,” she added.

Koussa joins Miss Egypt Logina Salah and Miss Bahrain Shereen Ahmed from the Arab world. All three are currently in Mexico on a promotional tour before the pageant kicks off this week.

“This is also a way to ensure that Lebanon remains visible on the international stage, rather than being marginalized,” Koussa said.