Local tourism, digital transformation on the rise in Saudi Arabia

The potential for a significant expansion in Saudi Arabia’s digital tourism industry has encouraged Clear trip. (SPA)
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Updated 29 August 2022
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Local tourism, digital transformation on the rise in Saudi Arabia

  • The potential for a significant expansion in Saudi Arabia’s digital tourism industry has encouraged Clear trip, the second largest online travel agency in India, which has a presence in the Middle East, to acquire the famous Saudi travel aggregator Flyin
  • Digital marketing is also required to build anticipation, and promote Saudi’s leisure and heritage tourism among the novice travel destinations by 2030

RIYADH: A report issued by the Saudi Commission for Tourism and National Heritage (SCTH) says that local tourism trips reached over 44.5 million in 2017, with total spendings around SR47.9 billion ($12.7 billion).

Local tourism accommodation is experiencing a rapid growth, reaching a total of 7,385 licensed establishments with an increase of 426 percent from 2009 to 2017, and around 43 international hotels are operating.
The potential for a significant expansion in Saudi Arabia’s digital tourism industry has encouraged Clear trip, the second largest online travel agency in India, which has a presence in the Middle East, to acquire the famous Saudi travel aggregator Flyin.
Although the acquisition amount is undisclosed, Flyin today obtains 60 percent of market share, making it the largest online travel agency in the Middle East.
Weighing the strengths of joint resources, Flyin has access to a broad consumer database in Saudi Arabia for being the largest, while Clear trip has the technical expertise and long experience of travel and tourism in the MENA region.
Aside from the partnership’s expected outcomes of enhancing product development and customers’ online experience; this is an opportunity to capitalize on Flyin’s experience in the Saudi market by enhancing its role in aligning with the 2030 Vision of leisure and heritage tourism.
To stimulate growth in the number of domestic travelers and tourists, the approach must be innovative in introducing local-destination programs, and providing new content of conveniently packaged trips that add different experiences to make traveling inside the Kingdom attractive for Saudi and non-Saudi customers.
There’s an opportunity for Flyin to minimize the gap between local consumers’ needs and domestic tourism, by collaborating with small offline travel agencies and leveraging their experience in that field, and understanding the market needs.
Digital marketing is also required to build anticipation, and promote Saudi’s leisure and heritage tourism among the novice travel destinations by 2030.
On the other hand, the public sector has begun several initiatives to achieve the objectives of the National Transformation Program (NTP) 2020 in easing domestic tourism and digital transformation.
For example, SCTH initiated the Kafala program to finance tourism projects of commercial establishments, while listing Saudi’s fifth heritage site in UNESCO. SAMA’s approved mada debit cards will make online electronic purchases accessible to everyone, and the Ministry of Communications and Information Technology have created a new framework for Cloud computing, while spending SR150 billion on the IT sector by 2022.


Riyadh fintech forum ‘a turning point’ in Swiss-Saudi partnership

Updated 28 November 2024
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Riyadh fintech forum ‘a turning point’ in Swiss-Saudi partnership

RIYADH: The Switzerland Embassy in coordination with the Saudi Ministry of Investment and Fintech Saudi organized the first Saudi-Swiss Fintech Forum in Riyadh.

Swiss and Saudi experts took part in the event on Nov. 25-26 under the theme “Connecting Leaders across Borders.”

The forum provided a platform for the exchange of ideas and the rethinking of traditional financial models.

Switzerland is an established financial hub and Saudi Arabia has the largest financial services industry in the Middle East.

Swiss Ambassador to Saudi Arabia, Yasmine Chatila Zwahlen, said the forum marked a turning point in the development of the partnership between Switzerland and Saudi Arabia.

Nezar Al-Haidar, CEO of Fintech Saudi, said the collaboration between Fintech Saudi and its Swiss counterparts creates opportunities for knowledge sharing, and paves the way for access to new markets.

The leaders are working to make Saudi Arabia a global fintech hub, and this collaboration deepens the ties between our ecosystems, he added.

Arab News met Saudi and Swiss experts at the forum, who discussed finance, market opportunities and the importance of Swiss expertise in Saudi Arabia’s fintech development.

Yazeed Al-Shamsi, co-founder and CEO of Ejari, said: “Our perception of Swiss cooperation is positive. Fintech is the sector that has received the most funding in Saudi Arabia in the last three or four years. There is still room for growth.”

Al-Shamsi said that the banking and insurance sectors contribute significantly to gross domestic product, and there are still opportunities in wealth management, investment, financing, and alternative financing. 

Abdulmajeed Al-Askar, CEO of MoneyMoon, told Arab News that Saudi companies see Swiss-Saudi cooperation as a chance to bridge two diverse but complementary markets.

Switzerland has a long history of financial expertise, while Saudi Arabia is becoming a hub of entrepreneurial energy and digital adoption.

This collaboration is about building long-term partnerships that enable both sides to innovate and scale faster, Al-Askar said.

Saudi Arabia has many talented financial leaders and professionals, he added.

“By combining expertise with a forward-thinking approach, we can create an ecosystem that sets new benchmarks. Saudi Arabian leaders can design solutions tailored to the population’s needs. With new talent, we are creating an entirely new financial paradigm for the region.” 

Eva Selamlar, head of the Swiss Financial Innovation Office, said that Swiss companies can contribute their expertise to help Saudi Vision 2030. 

Andreas Iten, CEO of Tinety, said: “There are many opportunities in this market. The regulatory framework is favorable, so Swiss companies should look at it because there are great opportunities and a big need for digital solutions.”

The forum explored the opportunity for Switzerland and the Kingdom to advance their ambitions in the financial technology sector, in line with Vision 2030.


Saudi Arabia sends 25th relief plane to Lebanon

Updated 28 November 2024
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Saudi Arabia sends 25th relief plane to Lebanon

RIYADH: Saudi Arabia’s 26th relief aircraft loaded with humanitarian aid including food, medical supplies and shelter equipment arrived at Beirut-Rafic Hariri International Airport on Thursday, state news agency SPA reported.

The plane, operated by King Salman Humanitarian Aid and Relief Center, departed King Khalid International Airport in Riyadh earlier in the day as part of a continuing effort to transport hundreds of tonnes of medical supplies and food aid for Lebanese families displaced by the conflict.

A earlier statement from the Saudi aid agency KSrelief said the aid deliveries showed that the Kingdom was “standing with needy and affected countries … in the face of crises and difficulties.”


Saudi foreign minister arrives in Kuwait for ministerial meeting for Gulf Supreme Council

Updated 28 November 2024
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Saudi foreign minister arrives in Kuwait for ministerial meeting for Gulf Supreme Council

KUWAIT: Saudi foreign minister Faisal bin Farhan arrived in Kuwait on Thursday ahead of the ministerial meeting for the Supreme Council of the Cooperation Council for Arab States of the Gulf. 

The preparatory ministerial meeting is set to discuss the agenda of the 45th session of the Supreme Council of the Cooperation Council for the Arab States of the Gulf which is scheduled for next Sunday in Kuwait City. Leaders from all over the Gulf will attend the meeting. 

The minister was welcomed by his counterpart Abdullah Al-Yahya.


Saudi Arabia’s King Salman inaugurates Riyadh Metro project

Updated 28 November 2024
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Saudi Arabia’s King Salman inaugurates Riyadh Metro project

  • Riyadh Metro network includes six train lines measuring 176 km and 85 stations
  • Metro will be open to public from Dec. 1, operate daily from 6am to midnight

RIYADH: Saudi Arabia’s King Salman inaugurated the Riyadh Metro project on Wednesday, Saudi Press Agency reported.

The project is considered the backbone of the public transport network in Riyadh, SPA said.

King Salman watched an introductory film about the project, which is distinguished by its exceptional design and technical specifications.

The Riyadh Metro consists of a network that includes six train lines measuring 176 km and 85 stations, including four main stations.

“The Riyadh Public Transport Project, which spans metro and bus networks, is the culmination of concerted efforts made by King Salman and the outcome of his visionary leadership while serving as the Chairman of the High Commission for the Development of Arriyadh, the predecessor of the Royal Commission for Riyadh City,” Crown Prince Mohammed bin Salman said. 

The Public Transport Project in Riyadh City was launched based on various studies prepared by the High Commission for the Development of Arriyadh.

The studies considered the current and future needs of the public transport sector in the capital and identified the best solutions and options for establishing a sustainable public transport system that is compatible with the city and its characteristics.

The metro will begin to be available for public use from Dec. 1 and will operate daily from 6 a.m. to midnight. 

The lines will open over the next two months in stages — with the blue, yellow and purple lines opening on Dec. 1, the red and green lines opening on Dec. 15, and the orange line opening on Jan. 5, 2025. 

Following the announcement, Saudi Minister of Tourism Ahmed Al-Khateeb posted on X: “Under the patronage of the Custodian of the Two Holy Mosques, may Allah protect him, the #RiyadhMetro project was inaugurated — reflecting the leadership’s commitment during this prosperous era to enhancing Riyadh’s infrastructure and raising the quality of life in the city.

“This aligns with the goals of #SaudiVision2030, further establishing the city’s position as a tourist destination that attracts visitors from around the world.”

Abeer Al-Shehri, a Riyadh-based lawyer, told Arab News that the new metro would cut the time she spent in traffic and the number of postponed appointments.

“As a lawyer, my profession involves fieldwork at courts, the Public Prosecution and police stations. Sometimes I have to attend sessions at the office while also having two important appointments to attend,” she said.

“With the traffic, there’s not enough time for both, so I’m forced to postpone one. Additionally, client meetings at the company’s office often take place around noon, and it’s well known that at that time, it’s impossible to reach the location within an hour without being late.

“This forces me to leave at least an hour earlier. The metro will significantly improve the time wasted in traffic, and as a lawyer, it will allow me to commute back and forth to the office in record time.”

Riyadh resident Faisal Suliman Al-Anzy told Arab News that he was “happy and excited” about Wednesday’s announcement.

He plans to use the metro “for visiting friends, (especially at) the weekend when there are traffic jams everywhere.”


Saudi official elected vice chair of organization that sets standards for global food trade

Updated 28 November 2024
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Saudi official elected vice chair of organization that sets standards for global food trade

  • Saudi Food and Drug Authority says selection of Khalid Al-Zahrani by Codex Alimentarius Commission is a ‘milestone’ and ‘testament to our commitment to global food safety
  • Al-Zahrani has represented the Kingdom on several international committees, including at the World Trade Organization

RIYADH: Saudi official Khalid Al-Zahrani was chosen on Wednesday to be vice chair of the Codex Alimentarius Commission, which sets the standards for the international food trade that are designed to ensure products are safe and protect consumer health.

Representatives of the Saudi Food and Drug Authority who were present for the vote at the commission’s 47th annual session in Geneva, Switzerland, congratulated Al-Zahrani on his election.

“This is a significant milestone for Saudi Arabia and a testament to our commitment to global food safety and standards,” said Hisham Aljadhey, the authority’s CEO.

“By assuming the role of vice chair of Codex, (Saudi Arabia) aims to further strengthen international collaboration, promote sustainable food practices and ensure the well-being of consumers worldwide.”

Al-Zahrani has served as the Codex chairperson for the Near East region since 2020 and was reelected to the position in 2023.

He also represented Saudi Arabia on several international committees, including the World Trade Organization’s Technical Barriers to Trade, the Gulf Cooperation Council Standardization Organization, and the International Organization for Standardization’s Food Products Committee.

He works closely with the Kingdom’s Food and Drug Authority, which aims to prioritize sustainability and enhance efficiency, inclusiveness and transparency within food systems. The authority was recognized in January by the World Health Organization as one of the first five countries in the world to eliminate the use of industrially produced trans fats in food, alongside Denmark, Lithuania, Poland and Thailand.

“Al-Zahrani’s election highlights the exceptional quality of Saudi staff at the SFDA and the authority's efforts in food-safety legislation and oversight,” the authority said.

The Codex Alimentarius (Latin for “Food Code”) is a collection of internationally recognized standards, codes of practice, guidelines and other recommendations related to food production, labeling and safety, published by the UN’s Food and Agriculture Organization and the WHO.