LONDON: With Arab football fans glued to their television sets this month, despite the exit of the region’s four flag bearers from the World Cup, one Abu Dhabi-based sound studio is profiting from the football fever sweeping across the Middle East.
Hassan Ramli, the CEO of E11 Entertainment (E11E) helped to localize the FIFA 2018 game for an Arab audience so that local fans will be able to play an Arabic version of the game featuring the voice of well-known Emirati sports commentator Faris Awad.
The game was released last September by EA Sports and sold 10 million copies in the first eight weeks.
Now E11E is looking for further opportunities to produce Arabic-speaking video games for the region.
“We have been approached by another huge name in the gaming industry. It is definitely a way to open up this market in the Arab region,” said Ramli in an interview with Arab News.
“That’s why video companies localize their games to different languages because you are opening up a new market to its full potential.
“It is in the best interests of game developers, and at same time it is a great opportunity to create more engagement with players,” he said.
The gaming industry has ballooned in the region in recent years, with as many as 578 million gamers across the Middle East and Africa according to data from Newzoo. The expansion of the market is also outpacing other regions, thanks in part to the region’s youthful demographics.
Ramli moved to Abu Dhabi four years ago from the US where he worked on various films and TV shows including “Pop Idol” and “Shrek 2”.
He spearheaded the launch of E11E’s “Game Localization Lab” last week, which aims to build on the success of the company’s work on the FIFA game.
It is positioning itself as a one-stop shop for producing and adapting audio content suitable for the Arab world. This includes translating audio, producing graphics as well as sound editing and music scoring.
“(It is) a division we just launched with a sister company that specializes in translation. Now we can offer the whole process,” Ramli said.
“A video game developer can just send us the scripts they have in English and we will be able to localize it to any accent in Arabic. We can record it, encode the files and deliver it.
“This includes even hiring talent and voice actors,” he added.
Ramli said the company’s work with FIFA has set the ‘standard’ for the type of work the company can produce.
“I am a huge FIFA fan and it was a proud moment to do FIFA because I have been playing (the game) for over 20 years. It was a very exciting project to have,” said Ramli.
He added that as well as working on sound projects with big governmental companies in Abu Dhabi and Dubai, the company has also recently worked with a well-known Bollywood singer on a new movie soundtrack.
E11E is based in Abu Dhabi’s media free zone known as Twofour54, which is promoting itself as a major Middle East hub for producing media content.
“I believe what Twofour54 is doing is so valuable for the region. Definitely Abu Dhabi is becoming a very important hub for media creation. It is making it so easy for talent to come and just worry about being creative and contributing to the region,” Ramli said.
The free zone has licensed more than 550 Arabic and international media companies such as Sky News Arabia, Flash Entertainment and M&C Saatchi.
Studio behind Arabic FIFA 2018 wants more localized video games
Studio behind Arabic FIFA 2018 wants more localized video games
- Hassan Ramli the CEO of E11 Entertainment (E11E) helped to localize the FIFA 2018 game for an Arab audience
- E11E is looking for further opportunities to produce Arabic-speaking video games for the region
Media group IMI and UAE Media Council sign deal to recruit and train local talent
- Collaboration is part of the Media Apprenticeship Program launched last year by the Media Council and the Emirati Talent Competitiveness Council
- It targets existing Emirati media professionals, as well as graduates and final-year students in media-related studies
DUBAI: IMI, a media group in the UAE formerly known as International Media Investments, has signed a cooperation agreement with the UAE Media Council to train and recruit local talent and develop media infrastructure in the country.
The initiative is part of the Media Apprenticeship Program, an initiative launched in May 2023 by the UAE Media Council and the Emirati Talent Competitiveness Council. It targets existing Emirati media professionals, as well as graduates and final-year students in media-related studies, with the aim of developing the next generation of talent in the nation’s media sector.
The agreement was signed at IMI’s new headquarters in Abu Dhabi by Mohammed Saeed Al-Shehhi, secretary-general of the UAE Media Council, and Rani Raad, CEO of the recently rebranded IMI Group, which owns several news outlets including Sky News Arabia, The National newspaper, Al-Ain News and CNN Business Arabic.
“We are proud to be the first global media group in the UAE to partner with the UAE Media Council on this initiative,” said Raad.
IMI Group, he added, can offer “aspiring Emirati talent unique opportunities to learn about the best media assets and standards” through its network of companies and the IMI Media Academy.
Launched in September, the IMI Media Academy employs the latest learning methodologies and offers an advanced curriculum focusing on the media industry, journalism and content creation.
Al-Shehhi highlighted the need to forge stronger partnerships with private media companies, and for cohesive country-wide efforts to develop the sector.
He said the partnership with IMI demonstrates the Media Council’s “commitment to empowering the media sector to attain global leadership by investing in the development of national skills and talents and equipping them with the latest media tools and technologies.”
It also aligns with the council’s desire “to nurture a new generation of talents capable of spearheading the sector and achieving significant accomplishments in the future,” he added.
Spotify introduces ‘Fresh Finds Saudi: Class 2k24’ residency program for emerging talent
- Initiative covers songwriting and music production, music marketing, music rights and industry knowledge, and touring and performing
- The Kingdom is an ‘incredibly exciting market’ for Spotify, says platform’s regional managing director
DUBAI: Spotify this month introduced Fresh Finds Saudi: Class 2k24, the first iteration of a program dedicated to the promotion and development of the emerging music scene in the Kingdom.
“We’re incredibly thrilled to launch Fresh Finds Saudi: Class 2k24 and are eager to see the impact it will have on the career growth of the selected artists,” Akshat Harbola, managing director of Spotify in the Middle East and North Africa region, told Arab News.
The program, which ran from Nov. 6 to 11, represented “a long-term investment in nurturing up-and-coming talent, starting with a residency format this year,” he added.
It brought together four local talents who feature on Spotify’s Fresh Finds Arabia playlist, a showcase of the best new music by independent artists and labels from the region: BrownMusic, known for merging Arabic and English lyrics with contemporary experimental electronic beats; hip-hop artist Grzzlee; Kali-B, a singer, songwriter and producer; and Seera, an all-female Arabic psychedelic rock band.
They were chosen by Spotify’s local editorial team as “standout talent” that had “already made an impression on our Fresh Finds Arabia playlist,” Harbola said.
Spotify seeks to showcase different musical genres through the program, he added, and so “we took special care to prioritize a diverse range of styles that highlight the new generation of creators” from Saudi Arabia. The selected artists “have proven they can connect with listeners and are ready to elevate their careers.”
The residency program provided them with support, mentorship and a host of resources aimed at accelerating their growth as artists and expanding their presence in the Saudi music industry, Spotify said.
The program’s curriculum focused on four topics: songwriting and music production; music marketing; music rights and industry knowledge; and touring and performing.
Experts such as lyricist, writer and creative director Menna El-Kiey, and musicians and producers Ntitled, El Waili, Soufiane Az and Ismail Nosrat, offered guidance to the participants on songwriting, beat-making, mixing and mastering.
Amin Kabbani, vice president of Arabic talent at entertainment company Live Nation Middle East, provided insights into planning and executing a successful tour, managing logistics and engaging with fans.
Sony Publishing MENA led the session on music rights and industry knowledge, during which the participants learned about intellectual property, and how to protect their work and navigate the business side of their art.
Spotify also worked with the artists to record new tracks at creative hub Merwas in Riyadh, and the results will be released by the end of the year. Nada Al-Tuwaijri, the CEO of Merwas, said the studio is “committed to nurturing talent and providing artists with the tools and environment they need to unlock their creative potential.”
She added: “The Fresh Finds Saudi: Class 2k24 initiative aligns perfectly with our vision of supporting emerging talent in the Kingdom, the region and beyond.”
Harbola said that the Kingdom is “an incredibly exciting market” for Spotify and although he was “unable to share specific listenership rankings, the level of engagement in Saudi Arabia is truly remarkable.”
The company is seeing a “strong surge” in the popularity of pop music, especially Egyptian pop, and Khaleeji music, “which remains central to Saudi listeners,” he added.
The platform’s focus on the Kingdom has grown in recent months through initiatives such as “Tarab,” a campaign that celebrated Khaleeji music and spotlighted Saudi-based RADAR Arabia artist Sultan Al-Murshed in New York’s Times Square.
Harbola said that the burgeoning local music scene and audience engagement on Spotify is driving the company’s efforts to introduce initiatives such as Fresh Finds Saudi: Class 2k24 and commit to them on a long-term basis
“While we don’t have set dates for future iterations (of the residency), our focus remains on curating unique experiences tailored to artists’ needs in different markets, whether through this initiative or other Spotify Music Programs across MENA,” he added.
Lebanese journalist Soukaina Mansour Kawtharani killed in Israeli strike on Joun
- Her death brings the toll of Lebanese media workers killed to 12
LONDON: Lebanese journalist Soukaina Mansour Kawtharani was killed alongside her two children and other family members in an Israeli airstrike on a three-story residential building in Joun, near Sidon in southern Lebanon.
Kawtharani, who worked as a correspondent for Radio Al-Nour, a station seen as close to Hezbollah, was reported dead on Wednesday by the radio station.
The airstrike targeted the building, which was housing displaced families, on Tuesday.
Joseph Qosseifi, president of the Lebanese Press Editors’ Association, condemned the attack, calling it a “crime” and urging international human rights organizations, the International Criminal Court, the General Federation of Arab Journalists and UNESCO to take action.
In a statement issued through the official National News Agency, he said: “The Israeli enemy makes no distinction between civilians and combatants in its bombardments, violates every law, charter and pact, and speaks only the language of fire and blood.”
The building, reportedly owned by the Ghosn family — relatives of Carlos Ghosn, the Brazil-born French Lebanese businessman and former automotive executive — was completely destroyed in the strike, which killed 15 people, including eight women and four children, and injured 12, according to the Health Ministry.
Kawtharani’s death brings the number of Lebanese journalists and media workers killed since the beginning of the Israeli-Hamas conflict to 12, according to the Lebanese Press Editors’ Association.
Parody news website the Onion buys Alex Jones’ Infowars out of bankruptcy
- Families of victims of the Sandy Hook school shooting backed the Onion’s bid
NEW YORK: The parody news website the Onion bought conspiracy theorist Alex Jones’ Infowars brand and website in a bankruptcy auction, according to court documents filed on Thursday.
Jones filed for bankruptcy protection in 2022 after courts ordered him to pay $1.5 billion for defaming the families of 20 students and six staff members killed in the mass shooting at Sandy Hook Elementary School in Newtown, Connecticut. Jones, unable to pay those legal judgments, was forced to auction his assets, including Infowars, in bankruptcy.
The Connecticut families of eight victims of the school shooting backed the Onion’s bid, saying it would put “an end to the misinformation machine” that Jones operated.
The Onion said it aims to replace “Infowars’ relentless barrage of disinformation” with the Onion’s “relentless barrage of humor.” “The Onion is proud to acquire Infowars, and we look forward to continuing its storied tradition of scaring the site’s users with lies until they fork over their cold, hard cash,” the Onion CEO Ben Collins said in a statement. Everytown for Gun Safety, the largest gun violence prevention organization in the country, said it will serve as the exclusive advertiser on the new Infowars.
The Onion will acquire Infowars’ intellectual property, including its website, customer lists and inventory, certain social media accounts and the Infowars production equipment, the families said in a statement.
“They’re shutting us down,” Jones said on social media site X. “I’m going to be here until they come in here and turn the lights off.”
Bluesky has added 1 million users since the US election as people seek alternatives to X
- Bluesky said Wednesday that its total users surged to 15 million, up from roughly 13 million at the end of October
- Championed by former Twitter CEO Jack Dorsey, Bluesky was an invitation-only space until it opened to the public in February
LOS ANGELES: Social media site Bluesky has gained 1 million new users in the week since the US election, as some X users look for an alternative platform to post their thoughts and engage with others online.
Bluesky said Wednesday that its total users surged to 15 million, up from roughly 13 million at the end of October.
Championed by former Twitter CEO Jack Dorsey, Bluesky was an invitation-only space until it opened to the public in February. That invite-only period gave the site time to build out moderation tools and other features. The platform resembles Elon Musk’s X, with a “discover” feed as well a chronological feed for accounts that users follow. Users can send direct messages and pin posts, as well as find “starter packs” that provide a curated list of people and custom feeds to follow.
The post-election uptick in users isn’t the first time that Bluesky has benefitted from people leaving X. Bluesky gained 2.6 million users in the week after X was banned in Brazil in August — 85 percent of them from Brazil, the company said. About 500,000 new users signed up in the span of one day last month, when X signaled that blocked accounts would be able to see a user’s public posts.
Despite Bluesky’s growth, X posted last week that it had “dominated the global conversation on the US election” and had set new records. The platform saw a 15.5 percent jump in new-user signups on Election Day, X said, with a record 942 million posts worldwide. Representatives for Bluesky and for X did not respond to requests for comment.
Bluesky has referenced its competitive relationship to X through tongue-in-cheeks comments, including an Election Day post on X referencing Musk watching voting results come in with President-elect Donald Trump.
“I can guarantee that no Bluesky team members will be sitting with a presidential candidate tonight and giving them direct access to control what you see online,” Bluesky said.
Across the platform, new users — among them journalists, left-leaning politicians and celebrities — have posted memes and shared that they were looking forward to using a space free from advertisements and hate speech. Some said it reminded them of the early days of X, when it was still Twitter.
On Wednesday, The Guardian said it would no longer post on X, citing “far right conspiracy theories and racism” on the site as a reason. At the same time, television journalist Don Lemon posted on X that he is leaving the platform but will continue to use other social media, including Bluesky.
Lemon said he felt X was no longer a place for “honest debate and discussion.” He noted changes to the site’s terms of service set to go into effect Friday that state lawsuits against X must be filed in the US District Court for the Northern District of Texas rather than the Western District of Texas. Musk said in July that he was moving X’s headquarters to Texas from San Francisco.
“As the Washington Post recently reported on X’s decision to change the terms, this ‘ensures that such lawsuits will be heard in courthouses that are a hub for conservatives, which experts say could make it easier for X to shield itself from litigation and punish critics,’” Lemon wrote. “I think that speaks for itself.”
Last year, advertisers such as IBM, NBCUniversal and its parent company Comcast fled X over concerns about their ads showing up next to pro-Nazi content and hate speech on the site in general, with Musk inflaming tensions with his own posts endorsing an antisemitic conspiracy theory.
