LONDON: With Arab football fans glued to their television sets this month, despite the exit of the region’s four flag bearers from the World Cup, one Abu Dhabi-based sound studio is profiting from the football fever sweeping across the Middle East.
Hassan Ramli, the CEO of E11 Entertainment (E11E) helped to localize the FIFA 2018 game for an Arab audience so that local fans will be able to play an Arabic version of the game featuring the voice of well-known Emirati sports commentator Faris Awad.
The game was released last September by EA Sports and sold 10 million copies in the first eight weeks.
Now E11E is looking for further opportunities to produce Arabic-speaking video games for the region.
“We have been approached by another huge name in the gaming industry. It is definitely a way to open up this market in the Arab region,” said Ramli in an interview with Arab News.
“That’s why video companies localize their games to different languages because you are opening up a new market to its full potential.
“It is in the best interests of game developers, and at same time it is a great opportunity to create more engagement with players,” he said.
The gaming industry has ballooned in the region in recent years, with as many as 578 million gamers across the Middle East and Africa according to data from Newzoo. The expansion of the market is also outpacing other regions, thanks in part to the region’s youthful demographics.
Ramli moved to Abu Dhabi four years ago from the US where he worked on various films and TV shows including “Pop Idol” and “Shrek 2”.
He spearheaded the launch of E11E’s “Game Localization Lab” last week, which aims to build on the success of the company’s work on the FIFA game.
It is positioning itself as a one-stop shop for producing and adapting audio content suitable for the Arab world. This includes translating audio, producing graphics as well as sound editing and music scoring.
“(It is) a division we just launched with a sister company that specializes in translation. Now we can offer the whole process,” Ramli said.
“A video game developer can just send us the scripts they have in English and we will be able to localize it to any accent in Arabic. We can record it, encode the files and deliver it.
“This includes even hiring talent and voice actors,” he added.
Ramli said the company’s work with FIFA has set the ‘standard’ for the type of work the company can produce.
“I am a huge FIFA fan and it was a proud moment to do FIFA because I have been playing (the game) for over 20 years. It was a very exciting project to have,” said Ramli.
He added that as well as working on sound projects with big governmental companies in Abu Dhabi and Dubai, the company has also recently worked with a well-known Bollywood singer on a new movie soundtrack.
E11E is based in Abu Dhabi’s media free zone known as Twofour54, which is promoting itself as a major Middle East hub for producing media content.
“I believe what Twofour54 is doing is so valuable for the region. Definitely Abu Dhabi is becoming a very important hub for media creation. It is making it so easy for talent to come and just worry about being creative and contributing to the region,” Ramli said.
The free zone has licensed more than 550 Arabic and international media companies such as Sky News Arabia, Flash Entertainment and M&C Saatchi.
Studio behind Arabic FIFA 2018 wants more localized video games
Studio behind Arabic FIFA 2018 wants more localized video games
- Hassan Ramli the CEO of E11 Entertainment (E11E) helped to localize the FIFA 2018 game for an Arab audience
- E11E is looking for further opportunities to produce Arabic-speaking video games for the region
Australia passes landmark social media ban for under 16s
- Aussie premier Anthony Albanese chapioned the bill in an effort to take young Australians “off their phones”
- Critics say the ban would not “make social media safer for young people,” lacks details about its enforcement
MELBOURNE: Australian lawmakers passed landmark rules to ban under 16s from social media on Thursday, approving one of the world’s toughest crackdowns on popular sites like Facebook, Instagram and X.
The legislation ordering social media firms to take “reasonable steps” to prevent young teens from having accounts was passed in the Senate with 34 votes in favor and 19 against.
The firms — who face fines of up to Aus$50 million ($32.5 million) for failing to comply — have described the laws as “vague,” “problematic” and “rushed.”
The new rules will now return to the lower house — where lawmakers already backed the bill on Wednesday — for one final approval before it is all but certain to become law.
Speaking during the Senate debate, Greens politician Sarah Hanson-Young said the ban would not “make social media safer for young people.”
She said it was “devastating” that young people were “finding themselves addicted to these dangerous algorithms.”
Center-left Prime Minister Anthony Albanese, eyeing an election early next year, has enthusiastically championed the new rules and rallied Aussie parents to get behind it.
In the run up to the vote, he painted social media as “a platform for peer pressure, a driver of anxiety, a vehicle for scammers and, worst of all, a tool for online predators.”
He wanted young Australians “off their phones and onto the footy and cricket field, the tennis and netball courts, in the swimming pool.”
But young social media users, like 12-year-old Angus Lydom, are not impressed.
“I’d like to keep using it. And it’ll be a weird feeling to not have it, and be able to talk to all my friends at home,” he told AFP.
Many are likely to try to find ways around it.
“I’ll find a way. And so will all my other friends” Lydom said.
Similarly, 11-year-old Elsie Arkinstall said there was still a place for social media, particularly for children wanting to watch tutorials about baking or art.
“Kids and teens should be able to explore those techniques because you can’t learn all those things from books,” she added.
On paper, the ban is one of the strictest in the world.
But the current legislation offers almost no details on how the rules will be enforced — prompting concern among experts that it will simply be a symbolic piece of legislation that is unenforceable.
It will be at least 12 months before the details are worked out by regulators and the ban comes into effect.
Some companies will likely be granted exemptions, such as WhatsApp and YouTube, which teenagers may need to use for recreation, school work or other reasons.
Late amendments were introduced to ensure government-issued digital ID cannot be used as a means of age verification.
Social media expert Susan Grantham told AFP that digital literacy programs that teach children to think “critically” about what they see online should be adopted — similar to a model used in Finland.
The legislation will be closely monitored by other countries, with many weighing whether to implement similar bans.
Lawmakers from Spain to Florida have proposed social media bans for young teens, although none of the measures have been implemented yet.
China has restricted access for minors since 2021, with under-14s not allowed to spend more than 40 minutes a day on Douyin, the Chinese version of TikTok.
Online gaming time for children is also limited in China.
Microsoft faces wide-ranging US antitrust probe
- Competitors complain Microsoft locks customers into its cloud service
- FTC earlier set the stage for probe into Microsoft’s role in AI market
The US Federal Trade Commission has opened a broad antitrust investigation into Microsoft, including of its software licensing and cloud computing businesses, a source familiar with the matter said on Wednesday.
The probe was approved by FTC Chair Lina Khan ahead of her likely departure in January. The election of Donald Trump as US president, and the expectation he will appoint a fellow Republican with a softer approach toward business, leaves the outcome of the investigation up in the air.
The FTC is examining allegations the software giant is potentially abusing its market power in productivity software by imposing punitive licensing terms to prevent customers from moving their data from its Azure cloud service to other competitive platforms, sources confirmed earlier this month.
The FTC is also looking at practices related to cybersecurity and artificial intelligence products, the source said on Wednesday.
Microsoft declined to comment on Wednesday.
Competitors have criticized Microsoft’s practices they say keep customers locked into its cloud offering, Azure. The FTC fielded such complaints last year as it examined the cloud computing market.
NetChoice, a lobbying group that represents online companies including Amazon and Google, which compete with Microsoft in cloud computing, criticized Microsoft’s licensing policies, and its integration of AI tools into its Office and Outlook.
“Given that Microsoft is the world’s largest software company, dominating in productivity and operating systems software, the scale and consequences of its licensing decisions are extraordinary,” the group said.
Google in September complained to the European Commission about Microsoft’s practices, saying it made customers pay a 400 percent mark-up to keep running Windows Server on rival cloud computing operators, and gave them later and more limited security updates.
The FTC has demanded a broad range of detailed information from Microsoft, Bloomberg reported earlier on Wednesday.
The agency had already claimed jurisdiction over probes into Microsoft and OpenAI over competition in artificial intelligence, and started looking into Microsoft’s $650 million deal with AI startup Inflection AI.
Microsoft has been somewhat of an exception to US antitrust regulators’ recent campaign against allegedly anticompetitive practices at Big Tech companies.
Facebook owner Meta Platforms, Apple, and Amazon.com Inc. have all been accused by the US of unlawfully maintaining monopolies.
Alphabet’s Google is facing two lawsuits, including one where a judge found it unlawfully thwarted competition among online search engines.
Microsoft CEO Satya Nadella testified at Google’s trial, saying the search giant was using exclusive deals with publishers to lock up content used to train artificial intelligence.
It is unclear whether Trump will ease up on Big Tech, whose first administration launched several Big Tech probes. JD Vance, the incoming vice president, has expressed concern about the power the companies wield over public discourse.
Still, Microsoft has benefited from Trump policies in the past.
In 2019, the Pentagon awarded it a $10 billion cloud computing contract that Amazon had widely been expected to win. Amazon later alleged that Trump exerted improper pressure on military officials to steer the contract away from its Amazon Web Services unit.
Union chiefs urge BBC staff to wear Palestinian flag colors or keffiyeh during ‘day of action’
- Protest on Thursday is a gesture of solidarity in support of demands for a permanent ceasefire in Gaza and the release of all hostages, organizers say
- Some workers voice concerns that the action violates the broadcaster’s strict guidelines on impartiality and risks upsetting colleagues
LONDON: Britain’s Trades Union Congress has urged BBC staff and workers in other sectors to participate in a “workplace day of action” on Thursday by wearing the colors of the Palestinian flag or a keffiyeh.
Organizers said their call for action is intended as a gesture of solidarity and to support demands for a permanent ceasefire and end to the violence in Gaza, and the release of all hostages.
The TUC, an umbrella organization that represents 5.5 million members of 48 trade unions, suggested that employees “wear something red, green, black, or a Palestinian keffiyeh to visibly show solidarity” in their workplaces.
The National Union of Journalists informed its members of the protest last week and condemned the actions of the Israeli government, which it said have resulted in the deaths of at least 135 Palestinian journalists since the Oct. 7 attacks by Hamas last year.
“The NUJ is urging branches and chapels to show support on the day and amplify the union’s calls,” it said.
However, The Times newspaper reported on Wednesday that the campaign has drawn criticism, particularly from Jewish staff at the BBC who raised concerns that it violates the broadcaster’s strict guidelines on impartiality and risks upsetting colleagues.
A spokesperson for the TUC emphasized the need for sensitivity while participating in the protest.
“The day of action is focused on the TUC’s call for an immediate and permanent ceasefire and the release of all hostages and political prisoners,” the organization said.
“We are advising trade union members to undertake the action respectfully and to discuss with colleagues what action is best suited to their workplace.”
Lebanon state media says Israeli fire wounds 2 journalists in south
- Video journalist Abdelkader Bay, two other visual journalists was reporting in Khiam when shots
BEIRUT: Two journalists were injured by Israeli fire on Wednesday, state media said, while reporting from a border town where Israeli troops and Hezbollah fought fierce battles before a ceasefire took effect.
The truce came into force on Wednesday morning after more than two months of full-scale war, which itself followed nearly a year of cross-border exchanges of fire initiated by Hezbollah in support of ally Hamas over the Gaza war.
Both Israel and Lebanon’s army have warned people against returning to southern areas heavily hit by war, with Israeli troops still present in some border towns and villages.
“Israeli enemy forces in the town of Khiam opened fire on a group of journalists while they were covering the return of the residents and the Israeli withdrawal from the town, wounding two,” the National News Agency said.
Video journalist Abdelkader Bay told AFP he was reporting in Khiam with two other visual journalists when shots were fired and he was injured along with his colleague.
“We saw people checking on their homes and, at the same time, we were hearing the sounds of tanks withdrawing,” Bay said, adding the other wounded journalist was hospitalized.
“While we were filming, we realized there were Israeli soldiers in a building and suddenly they shot at us,” he said.
“It was clear that we were journalists,” he added.
Photographer Ali Hachicho was with Bay in Khiam when the incident happened but was not injured. They both said they saw a drone above the town before shots were fired.
“We saw military fatigues on the ground,” Hachicho told AFP, then he spotted Israeli soldiers nearby.
“When I put the camera to my eye to film them, I started hearing the sound of bullets between our feet,” he said.
Later on Wednesday, the Israel army set limits on nighttime movement in south Lebanon.
Watchdog calls for international probe into alleged war crimes targeting journalists in Lebanon
- Committee to Protect Journalists urges actions to ‘ensure journalist murders do not go unpunished’
- Investigations found Israel ‘deliberately targeted’ compound that killed 3 journalists in southern Lebanon in October
LONDON: The Committee to Protect Journalists has called for an international investigation into “possible war crimes” after separate investigations by The Guardian and Human Rights Watch concluded that Israel deliberately targeted and killed three journalists in southern Lebanon.
“Journalists are civilians and must never be targeted,” said CPJ CEO Jodie Ginsberg. “Israel must be held accountable for its actions and the international community must act to ensure that journalist murders are not allowed to go unpunished.”
HRW and The Guardian revealed on Monday that the Oct. 25 airstrike in Hasbaya, southern Lebanon, was carried out using a US-supplied bomb guidance kit.
The attack killed Ghassan Najjar, Mohammed Reda, and Wissam Kassem — journalists and media workers affiliated with Hezbollah-linked outlets — and injured three others.
The strike targeted a chalet in a Druze-majority area, which had been used as a press hub for over 20 days by more than a dozen journalists.
The Israeli military initially claimed the attack targeted a “Hezbollah military structure” harboring “terrorists” but later stated the incident was under review after discovering journalists were among the victims.
Investigations found no evidence of military presence or activity at the site. Analysis of shrapnel, video footage, satellite images, and interviews with survivors suggested the attack was a deliberate strike on civilians, constituting an apparent war crime.
HRW noted: “Information reviewed indicates that the Israeli military knew or should have known that journalists were staying in the area and in the targeted building.”
Legal experts also pointed to potential US complicity due to its provision of the weaponry used in the strike.
The incident follows the Oct. 13 killing of Lebanese journalist Issam Abdallah in an Israeli tank strike, which also wounded six other journalists.
Independent investigations by Reuters, AFP, HRW, Amnesty International, and Reporters Without Borders concluded the attack deliberately targeted journalists who were clearly identifiable.
Since the outbreak of hostilities in October, CPJ has confirmed the deaths of six Lebanese journalists.
In its Deadly Pattern report published before the war, CPJ found that Israel had failed to hold its military accountable for the killings of at least 20 journalists over the past 22 years.
Tuesday’s announcement of a ceasefire between Israel and Hezbollah has brought a pause to hostilities, but media watchdogs will likely continue to demand accountability for attacks on journalists and press freedom violations.
