Project funded mainly by Saudi donors seeks help to save children with heart disease

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Consultant Dr. Abdul Samad Loay with Yusha, 10, in Tanzania. (Supplied)
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Abdullah, 3, rests at home in Bangladesh with his family. (Supplied)
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A mother and daughter wait for care in Tanzania. (Supplied)
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Ahmed, 11, was treated in Morocco. (Supplied)
Updated 25 August 2018
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Project funded mainly by Saudi donors seeks help to save children with heart disease

  • The organization’s core values are faith-inspired by the Islamic tenets of integrity, transparency, the uplifting of the needy, safeguarding the vulnerable and having a sustainable impact on the world
  • The goal over the next three years is to increase the impact of the Little Hearts project by increasing capacity in hospitals and cardiac centers in developing nations

SWITZERLAND: It’s a simple gesture, but it can help to break a world record — and mend hearts. Little Hearts is a project that gives impoverished children with congenital heart disease (CHD) access to life-saving treatment, thanks in large part to philanthropists from Saudi Arabia. To continue doing its good work, it is aiming to gain international recognition by launching a Guinness World Record attempt to create the largest-ever online photo gallery. Little Hearts is asking people across the globe to submit a picture of themselves making a hand-to-heart gesture to raise awareness of CHD — caused by a problem in the structure of the heart — and vital funds toward the projects’ goals.
“The Guinness World record itself is to get 60,000 photos of individuals making the heart gesture, which just fits perfectly with the campaign, as every heart deserves to beat,” said Reza Malik, fund-raising officer for Little Hearts. “We want to set ourselves a target of a year.”
The Little Hearts project provides free life-saving cardiac surgery and interventional cardiac catheterization for children with congenital heart defects from underprivileged families irrespective of gender, race or religion.
Each year more than a million babies worldwide are born with CHD; 100,000 of them will not live to see their first birthday and thousands more will die before they reach adulthood. “The majority of these who do survive beyond the first year of life will live in pain unless they live in the developed world where they have access to health systems,” Malik said. “That is why our ultimate aim is to provide life-saving heart operations to babies born with congenital heart defects in the Third World.
“We have a criteria: Their families are impoverished. There is no chance they can afford the medical operation and treatment required to help these children survive. Congenital heart defects are treatable. We have the solution for it; the issue is that it costs a lot of money.”
A standard CHD operation costs more than SR7,000 ($1,800) per child. “But that is a direct deliverable,” Malik said. “You are instantly saving a life.”
Little Hearts is the flagship project of the global humanitarian charity Muntada Aid, which operates in some of the world’s most vulnerable places, providing assistance to communities affected by disasters, conflicts and poverty.
The organization’s core values are faith-inspired by the Islamic tenets of integrity, transparency, the uplifting of the needy, safeguarding the vulnerable and having a sustainable impact on the world. It was initiated from Saudi Arabia in the form of a trust.
In the past seven years, the Little Hearts project has conducted 27 successful week-long missions, which involve sending an expert team of 30 — including heart surgeons, pediatricians, anesthesiologists and nurses — to developing countries such as Bangladesh, Sudan, Mauritania, Yemen and Tanzania. The teams have performed dozens of free surgeries. At times many of these countries have not had a single heart surgeon who can perform open-heart surgery on babies and small children. The cause of a congenital heart defect — signs and symptoms of which can include rapid breathing, bluish skin, poor weight gain and feeling tired — is often unknown. However, it can be caused by infections during pregnancy such as rubella, the use of certain medications or drugs such as alcohol or tobacco, parents being closely related and poor nutritional status or obesity in the mother. Serious congenital heart defects usually become evident soon after birth or during the first few months of life.
“It (the Little Hearts project) has a 97-per-cent success rate, so it is promising,” Malik explained. “The risk-to-reward ratio is extremely high. But is is not just about saving a life, but about giving the quality of life back to a child that is their basic human right. These babies are often underdeveloped; they cannot run or play like their peers.
“They have a right to their childhood and a right to life itself. By saving a single baby’s life, potentially you have saved up to nine other members of the immediate family, from parents to siblings. Why? Because usually the parents, the siblings, they are all working for the survival of this baby or child. Their world revolves around them. Usually the siblings are out of education; they are forced to earn a living. The mother’s care goes into the focus of that child. These operations turn tears of grief to tears of joy.”
Since its launch in 2011, Little Hearts has saved the lives of more than 1,800 children. Generous donors, he said, are the heart of the project and allow the team to continue their lifesaving work.
Philanthropists from Saudi Arabia have been the most prolific donors. “Initially a lot of the funding for the project, when it was first initiated, was from philanthropists from the Middle East, primarily Saudi Arabia,” Malik said. “Now we want to take this global. We want to take the Little Hearts mission and the cause of children with congenital heart defects and to turn that into a visible, viable issue and concern for the international community — from the UN to governments themselves. “Because it is not a communicable disease like malaria, there is no governmental or UN agenda to resolve the problem itself — to eradicate the disease and reduce the time it takes to provide treatment to these children.
“We know this is a global epidemic; it is one of the most common diseases of the heart in the world. Yet there is no governmental or UN mandate to reduce the rate, whereas we have the treatment — and we have the solutions.”
Malik said that there are two key goals of the Little Hearts project. “The aim is to continue providing the missions to the communities and countries in developing nations where they need that immediate support, because without it the governments are not going to subsidize the costs related to taking these children in these countries to places where they can get access to the treatment they need,” he said.
“The short-term goal is to continue the mission, but with that is the cost of logistics, bringing those facilities to a country on a temporary basis to be able to carry out these operations and then disbanding and moving on.
“This brings us to our second mission, our long-term goal. In the next three years we want to establish five full-time clinics with trained pediatricians and cardiologists who can perform these operations in these countries such as Egypt, Morocco, Mali, Tanzania and Chad.”
Little Hearts already has a dedicated center in Bangladesh, which has been fully operational for a year. A second center is about to be launched in South Africa.
As well as performing life-saving operations, heart surgeons with Little Hearts also run a training program, equipping local doctors with the knowledge to perform the complex procedures.
The goal over the next three years is to increase the impact of the Little Hearts project by increasing capacity in hospitals and cardiac centers in developing nations to be able to provide an international standard of specialist paediatric cardiac intervention, saving the lives of many more babies in Africa, Asia and the Middle East.
Malik hopes the photo campaign will bring the awareness — and encourage the donation of vital funds — to continue and build on the organization’s life-saving work.
“The campaign has two aims; one to raise awareness of the plight of children suffering with congenital heart disease; secondly to give it that platform and visibility on an international stage and among high-level governments and within the United Nations so we can engage and say these are the solutions, now there needs to be action and finances,” he said.
“You can’t expect the general public to be pooling together these resources, because they are not cheap. We know there is funding for public health care infrastructure. Let’s give it its due. Because those 1.4 million children deserve that.”
Dr. Jamal Al-Ata, head surgeon at Little Hearts, said: “Unfortunately, the treatment of heart disease in the developing world is not given proper attention, due to the lack of financial resources and that of trained medical staff. It is important this is overcome.” His words were echoed by Dr. Mansur Al-Mathari, a consultant pediatric cardiologist with the project. “We need your support,” he said. “We need the support of everyone to keep this program running and hopefully we can save a lot of patients’ lives around the world.” The public can upload their entries for the photo campaign at: http://handstohearts.photos/


Drug-resistant superbugs projected to kill 39 million by 2050

Updated 17 September 2024
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Drug-resistant superbugs projected to kill 39 million by 2050

  • Superbugs — strains of bacteria or pathogens that have become resistant to antibiotics, making them much harder to treat — have been recognized as a rising threat to global health

PARIS: Infections of drug-resistant superbugs are projected to kill nearly 40 million people over the next 25 years, a global analysis predicted on Monday, as the researchers called for action to avoid this grim scenario.
Superbugs — strains of bacteria or pathogens that have become resistant to antibiotics, making them much harder to treat — have been recognized as a rising threat to global health.
The analysis has been billed as the first research to track the global impact of superbugs over time, and estimate what could happen next.
More than a million people died from the superbugs — also called antimicrobial resistance (AMR) — a year across the world between 1990 and 2021, according to the study in The Lancet journal.
Deaths among children under five from superbugs actually fell by more than 50 percent over the last three decades, the study said, due to improving measures to prevent and control infections for infants.
However when children now catch superbugs, the infections are much harder to treat.
And deaths of over-70s have surged by more than 80 percent over the same period, as an aging population became more vulnerable to infection.
Deaths from infections of MRSA, a type of staph bacteria that has become resistant to many antibiotics, doubled to 130,000 in 2021 from three decades earlier, the study said.
The researchers used modelling to estimate that — based on current trends — the number of direct deaths from AMR would rise by 67 percent to reach nearly two million a year by 2050.
It will also play a role in a further 8.2 million annual deaths, a jump of nearly 75 percent, according to the modelling.
Under this scenario, AMR will have directly killed 39 million people over the next quarter century, and contributed to a total of 169 million deaths, it added.
But less dire scenarios are also possible.
If the world works to improve care for severe infections and access to antimicrobial drugs, it could save the lives of 92 million people by 2050, the modelling suggested.
“These findings highlight that AMR has been a significant global health threat for decades and that this threat is growing,” study co-author Mohsen Naghavi of the US-based Institute of Health Metrics said in a statement.
The researchers looked at 22 pathogens, 84 combinations of drugs and pathogens, and 11 infectious syndromes such as meningitis. The study involved data from 520 million individual records across 204 countries and territories.
It was released ahead of a high-level AMR meeting at the United Nations scheduled for September 26.
Antimicrobial resistance is a natural phenomenon, but the overuse and misuse of antibiotics in humans, animals and plants has made the problem worse.


Where We Are Going Today: Bundt Bakery in Riyadh

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Updated 16 September 2024
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Where We Are Going Today: Bundt Bakery in Riyadh

  • Pricing is reasonable, especially considering the quality of the cakes

Bundt Bakery has five locations in the Kingdom’s capital that offer customers a sweet escape from the city’s hustle and bustle.

The texture and moistness of their bundt cakes are truly exceptional, making them the centerpiece of the menu. They come in a range of flavors, whether you prefer the simplicity of raspberry or are inclined to try something more adventurous like the sunshine lavender cake.

Alongside a diverse selection of cakes, including brownie cake and Saudi date cheesecake, the bakery also offers a variety of pastries and cookies that cater to different tastes.

Visitors can expect to smell the warm and sweet scent of freshly baked goods in every shop.

The ambiance of the bakery is cozy and inviting, though it may not stand out compared to other cafes in the city. While the surroundings are pleasant, a bit more decor could enhance the overall experience.

The staff is consistently friendly and helpful, contributing to a welcoming atmosphere during each visit.

The seating can be somewhat limited, depending on the location you visit in Riyadh. However, compared to other cafes, Bundt Bakery primarily serves as a pick-up spot rather than a place to linger. Expanding the seating options would encourage more patrons to enjoy their treats on-site.

Pricing is reasonable, especially considering the quality of the cakes. Whole bundt cakes range from SR99 ($26) to SR250, offering multiple size options for those looking to indulge.

For sharing, the madeleines are a must-try, available in boxes of two or 10, with flavors like orange poppy seed, coconut, date, and apple tart.

For special occasions, be mindful that the bakery charges an additional fee for personalized messages on cakes.

The drink menu includes iced Spanish lattes and hot chocolate. We sampled the iced passion fruit drink, which was refreshing but a touch too sweet for our taste.

Overall, Bundt Bakery is an ideal destination for cake lovers in Riyadh.

Recently, Bundt Bakery opened its fifth location in The Village, following successful establishments in Al-Nada, 60 Avenue, The Zone, and Roshn Front.

For updates and more information, check their Instagram @bundt.sa.

 


In Saudi Arabia it’s never just coffee

Updated 15 September 2024
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In Saudi Arabia it’s never just coffee

  • We take a look at Saudi cafes keeping it fresh with creative marketing campaigns

RIYADH: In a market saturated with options, standing out is key, and some Saudi coffee shops have turned to quirky, attention-grabbing marketing strategies to attract customers.

From asking patrons to dance for their coffee to surprising communities with clever stunts, these marketing ideas are as creative as they are crazy. Here’s a look at some of the most intriguing promotions that have stirred up a buzz in the Kingdom.

Dance for your coffee

At Daily Cup, a Riyadh coffee spot known for its lively atmosphere, customers are not just greeted with the aroma of freshly brewed coffee but with an unusual challenge: dance for your coffee. The concept is simple yet effective. Anyone willing to bust a move in the front of store can earn themselves a free cup of coffee.

Namq launched a special promotion offering free coffee to anyone born in the 1990s. (Instagram/namq_cafe)

This lighthearted promotion quickly became a hit with younger customers, who relished the chance to show off their moves in exchange for a free drink.

“Honestly, it’s a lot of fun,” Deemah Mohammed, a local customer, told Arab News. “At first it was a bit embarrassing, but once you see others doing it, you realize it’s all about having a good time. Plus, who doesn’t love free coffee?”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Riyadh clubb! (@riyadhclubb)

Neighbor with a twist

When Nas in Dammam prepared to open a new branch in a quiet residential neighborhood, they decided to introduce themselves in an unexpected way. Residents found a polite note in their mailboxes that appeared to be from a new family moving into the area.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

The message, written with warmth and sincerity, apologized for any noise or disruption caused by the “housewarming party” preparations and assured neighbors that they were doing their best to minimize any disturbance.

What made this marketing strategy even more effective was its effect on social media. A post featuring the message quickly went viral on X, gaining nearly 17,000 likes.

At first glance, the note seemed to be from a friendly new family. But as residents soon discovered, this was in fact a marketing tactic by Nas, cleverly designed to create a sense of community and goodwill before the coffee shop officially opened its doors.

Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

This inventive approach not only generated buzz but also endeared Nas to the neighborhood, setting the stage for a welcome launch.

With this campaign, Nas demonstrated how a personal touch and a bit of creativity can go a long way in building customer loyalty, even before the first cup is served.

Free cuppa for ’90s kids

Namq, a modern coffee concept with a knack for connecting with the youth, launched a special promotion offering free coffee to anyone born in the 1990s. The targeted campaign sparked excitement, with millennials flocking to Namq outlets throughout the Kingdom for their free drink.

The promotion became a trending topic on social media, but it also left younger customers asking: “What about us?”

The wave of demand from Gen Z was so strong that another coffee shop in Riyadh, Bros, decided to follow suit with a similar offer, this time for customers born in the 2000s. The friendly competition between the two shops added a layer of excitement as coffee lovers compared which generation had the better deal.

 

Bring a lemon, get a cake

Saadeddin, a well-known patisserie in the region, took an unconventional route with one of its promotions. Customers were asked to bring a lemon to the store in exchange for a free cake. While it may sound odd, the idea quickly caught on.

Invoice for a refill

Half Million, another popular coffee chain in the Kingdom, introduced a clever promotion that encouraged repeat visits. Customers who bought a coffee could return later the same day with their invoice and receive a free refill. This strategy not only incentivized customers to come back, but also subtly boosted the shop’s sales and customer loyalty.

“It’s a smart way to keep customers engaged,” said customer Nada Al-Harbi, who frequents Half Million. “You’re more likely to return if you know you can get another cup for free. Plus, it gives you an excuse to take a break in the middle of a busy day.”

Drive-thru surprises

When Cosmo opened a new branch in Dammam, they decided to treat their customers with unexpected gifts when they ring up the bill at their drive-through. Anyone who drove by could receive a free gift. The promotion created a sense of excitement and anticipation, with customers eagerly queuing up to see what surprise awaited them.

“A clever and attractive marketing idea because it feels more like a social experiment than a marketing campaign. Cosmo is known for its reputation and products, but this wasn’t about the product itself, it was a new experience with items you didn’t even know about,” said Wedad Bugrarah, the lucky recipient of a large box of desserts.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Cosmo Cafe (@cosmocafe_sa)

Whether through humor, surprise, or a sense of community, these campaigns do more than simply promote a product — they create memorable experiences that keep customers coming back.

Sometimes all it takes is a little bit of humor — or a lemon — to leave a lasting impression.

 


Where We Are Going Today: Views Lounge in Riyadh

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Updated 13 September 2024
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Where We Are Going Today: Views Lounge in Riyadh

  • Guests can enjoy the game while savoring expertly crafted drinks and appetizers, making it a truly enjoyable experience.

Located in the eastern part of Riyadh, Views Lounge, originally from Slovakia, has quickly become renowned for its elegant and relaxing atmosphere.

During a recent visit, I sampled their signature margarita, which struck a perfect balance between salty and sweet. It was a refreshing take on a classic cocktail, showcasing the mixologists’ commitment to crafting uncommon beverages.

The experience was elevated by the lounge’s plush decor and soothing ambiance, making it a perfect spot for unwinding, albeit at a slightly higher price point.

The outdoor area, designed for sports enthusiasts, provides a serene backdrop for watching football games without the usual rowdiness found in typical sports bars.

Guests can enjoy the game while savoring expertly crafted drinks and appetizers, making it a truly enjoyable experience.

Service at Views Lounge is another standout feature. Staff members’ attentiveness adds to the overall experience, making guests feel valued and well cared for.

While the prices may be on the higher side, the quality of the offerings and the luxurious atmosphere make it a worthwhile indulgence for those looking to treat themselves.

For the latest updates, follow them on Instagram @views.lounge.

 


Where We Are Going Today: Retro Burger in Riyadh

Updated 12 September 2024
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Where We Are Going Today: Retro Burger in Riyadh

RIYADH: Tucked away in the Qurtubah district of Riyadh, Retro Burger offers more than just food, it’s a time capsule that takes you back to the heyday of classic American diners.

With its vibrant neon signs and vintage decor, this small yet cozy spot brings a unique blend of nostalgia and bold flavors to the Saudi capital. 

Upon entering, you’re immediately transported to the past. The red leather booths, checkered floors, and retro jukebox create a charming, laid-back ambiance.

The checkered floor is a perfect vintage touch — a favorite with customers and adds to the throwback experience. However, the restaurant’s compact size may leave you wishing for more space, especially during busy hours.

Despite its limited seating, Retro Burger manages to attract a mixed crowd of families, friends, and burger enthusiasts. 

I tried the Checkers Beef Burger, and it did not disappoint. The patty was juicy and well-seasoned, paired with fresh toppings and a perfectly toasted bun.

But what truly stole the show were their flavored fries, crispy, golden and packed with just the right amount of seasoning. For me, it’s no wonder they’re touted as one of the best burger places in Riyadh.

Despite the top-notch taste experience, Retro Burger keeps its prices reasonable, making it an ideal spot for those looking for great value without compromising on flavor.

Retro Burger might be small in size, but it’s big on taste and character. 

Whether you’re there for the retro vibes or their standout burgers and fries, Retro Burger delivers a memorable dining experience without breaking the bank.