People usually start their days with a cup of coffee or tea — and they would certainly enjoy their hot beverage more from a creatively designed cup.
MagiCup is a mug-designing Instagram store. It offers cups with various designs, colors and sizes, magic cups that change color with heat, and travel mugs.
It was established in May 2018. Customers can customize their own cups with their desired designs.
The co-owner of the store, Futoon Saif, explained the inspiration behind creating the store from her background in interior design.
“When I was a student in the interior design field, I realized how good designs have an affect on our lives; they affect everything around us, even the small products we use daily like mugs.
“Me and my partner Majed started MagiCup because we know how lovely it is for people to start their morning with their favorite cup that is designed.”
She said that mugs will always sell no matter what. “We choose to design cups because these are the things that are never going to be replaced by technology, and people for sure won’t stop using cups, so we want to keep on making wonderful designs for people to start their days with.”
Designing mugs is quite a process.
“In the beginning, we start by deciding which kind of mug we are going to use, the normal sized or small sized one, or the travel mug. After that, we start making the design that is going to be printed on the mug, and when we finish the design we create a mock-up for it to make sure it’s going to look good. The last step is that we print the design on a custom paper and print it on the mug itself.”
MagiCup wants to expand its reach and become a global online store.
“We will not open a physical store, but our store is going to be an online store that will serve you much better than a physical one. It is also an advantage that we make our store come to you rather than you come to it.”
She explained the connection the designs on the cups have with their owners. “I learned that designing is storytelling and I just want to make our clients day happy by designing their stories on their lovely cups.”
Saif said that MagiCup strives to achieve customer satisfaction.
“We take our customer’s idea and add our own twist to it. Even if it was a ready-made picture or design, we adjust it, consult and follow up with the customer,” she said.
Start-up of the Week: MagiCup aims to become a global online store
Start-up of the Week: MagiCup aims to become a global online store
Where We Are Going Today: ‘Sign’ burgers in Riyadh
- One of the highlights was the Sign box, which includes four burgers and four fries, ideal for gatherings
If you’re in Riyadh and looking for a burger spot that delivers on both taste and value, Sign should be on your list.
With eye-catching pink branding and loyal customers, it is clear they have tapped into a winning formula: simple, good food done right.
I tried their classic burger meal, which includes fries and a drink, and was genuinely surprised to get all that flavor for just SR24 ($6.40). The patty was juicy, the bun soft, and the sauce had the perfect tang without overpowering the rest of the ingredients. It felt well-balanced and satisfying, not greasy or heavy.
One of the highlights was the Sign box, which includes four burgers and four fries, ideal for gatherings. Sign uses locally sourced ingredients from Saudi farms, which is also a major plus — you can taste the difference in the quality of the meat and vegetables.
Whether you’re grabbing a quick bite through their drive-thru or sitting down with friends, it’s a spot that gets it right without overcomplicating things.
If there is one downside, it is the wait. The place is almost always packed — a sign (no pun intended) of how popular it has become. But if you are happy to queue, it is absolutely worth checking out.
For more, check their Instagram @signsa_
Where We Are Going Today: ‘Avindar Lounge’ in Riyadh
- The lights are dimmed every Tuesday night for a candlelit experience with a pianist playing live music, creating an atmospheric experience for guests
With four locations across the Kingdom’s capital, Avindar Lounge offers a space where you can enjoy lush greenery and good food.
The lounge I visited is located on the northeast side of Riyadh and includes a separate section for smokers.
The menu is diverse and appeals to different tastes, so you can sample anything from Middle Eastern kebabs to pasta and burgers.
The lights are dimmed every Tuesday night for a candlelit experience with a pianist playing live music, creating an atmospheric experience for guests.
I tried the mixed appetizer, which was flavorful and memorable. It included hummus, tabouli, dolma, and baba ghanoush.
And while I am generally not a fan of sweet beverages, I genuinely enjoyed their hot chocolate, which was not overwhelmingly sweet or creamy.
However, considering the portion sizes, which are enough for one person, customers might find the prices a bit high.
But the music and bird sounds, paired with the lounge’s colorful and cozy interior, make Avindar a refreshing spot for dining or coffee with friends.
Where We Are Going Today: ‘Dakkat Haretna’ restaurant in Riyadh
Located in the bustling Al-Munsiyah neighborhood of Riyadh, Dakkat Haretna is a charming eatery that captures the essence of Saudi Arabia cuisine.
The interior is adorned with Qatt Asiri art, traditional Saudi motifs that resonate with the spirit of the region. The windows, designed in the Hijazi roshan style, add to the charming appeal of the space which is cozy and family friendly.
Behind the menu is chef Douha Al-Otaishan, whose vision brings to life dishes that celebrate the rich culinary heritage of Saudi Arabia.
I sampled the beetroot salad, which had refreshing ingredients, complemented by feta cheese balls and crisp lettuce, that set the stage for the main course.
The marqooq beef and “happiness kabsa,” Al-Otaishan’s signature dish, were both memorable. I polished off the flavorful marqooq in no time.
The kabsa, with its tender chicken, was delightful despite the rice being a tad drier than what I usually enjoy. The accompanying tangy red sauce elevated the dish by adding a burst of flavor.
Other notable options for those wishing to explore Saudi cuisine are jareesh, qursan, and kubaiba Hail.
Their breakfast menu is equally enticing, providing classics including tamees, foul, and shakshooka, available from 7 a.m.
If you enjoy cooking and want to recreate Saudi dishes at home, the restaurant also offers the chef’s blends of spices.
With attentive service, fair prices, and a calm ambiance free of noisy music, Dakkat Haretna is a comfortable place to enjoy traditional dishes or try something new.
Whether you are familiar with Saudi cuisine or just curious, it is a spot worth visiting.
Where We Are Going Today: ‘Olala Roastery’ – coffee roasters in Saudi Arabia
- The packaging is part of the Olala experience — lively illustrations, custom stickers and even branded takeaway cups. Every element reflects fun and youthful energy, making it perfect for gifting or for coffee lovers with an eye for design
Olala Roastery is one of the most recognizable names among local coffee roasters in Saudi Arabia.
I tried two of their signature boxes: Nsahsah (Wake Me Up) and Mw Eadi (Not Your Usual), each with labeled blends and a colorful unboxing experience.
The Not Your Usual box featured two exceptional beans — vista and roza. Vista quickly became a favorite, thanks to its smooth body, light acidity, and a finish that felt both clean and vibrant. It was the kind of coffee that stood out from the first cup. I finished it so quickly — it was the best I have ever tried.
Roza, with its subtle fruity tones, offered a more delicate profile that worked beautifully for slower mornings.
The packaging is part of the Olala experience — lively illustrations, custom stickers and even branded takeaway cups. Every element reflects fun and youthful energy, making it perfect for gifting or for coffee lovers with an eye for design.
One drawback, however, was the inconsistency between the flavor notes written on some of the packaging and the actual taste of the coffee. The flavor profiles were not as clear or defined as described, which may leave some drinkers guessing — especially those who choose beans based on specific expectations.
Still, Olala Roastery delivers fresh, well-roasted coffee wrapped in a full sensory experience, making it a creative and proudly Saudi addition to the specialty coffee scene.
For more information, check @olala.roastery on Instagram.
Where We Are Going Today: Ashwag restaurant in Jeddah
- Ashwag’s cozy atmosphere offers comfort and privacy, making it a perfect spot for families
If you are craving comforting Turkish flavors in a cozy, family-friendly setting, Ashwag restaurant in Jeddah is the place to go.
Since 1975, Ashwag has been a favorite for families seeking authentic Turkish food in Jeddah and Makkah. For many of us who grew up in Jeddah, it holds a special place in our hearts.
The menu features traditional dishes including mixed grills, juicy shish tawook, shawarma platters, meat with eggplant, and more.
My top pick is the Iskender meat: tender shawarma-style cuts over soft Turkish bread soaked in ghee, topped with tomato sauce, and served with fresh, creamy yogurt. It is a dish that brings back weekend family memories.
Ashwag’s cozy atmosphere offers comfort and privacy, making it a perfect spot for families. The decor blends vintage charm with a classic feel, creating a warm and welcoming vibe.
For dessert, try their baklava, sutlac (rice pudding), kunafa, caramel pudding, and basbousa. All pair wonderfully with Turkish tea to finish your meal.
With Turkish pies, rich tajines, and plenty of vegetarian options, Ashwag offers a great balance of tradition and variety. There is something for everyone.
For more details, check Instagram @ashwag_restaurant.
