No ticket? No problem ... for Saudi film fans, the long wait is over

A mime artist at the entrance of the AMC cinema in Riyadh. Cinemas in the capital have been sold out for months, but more are coming there and to Jeddah. (AFP)
Updated 09 September 2018
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No ticket? No problem ... for Saudi film fans, the long wait is over

  • After a summer of sold-out screenings at the two cinemas in Riyadh, more theaters are on their way
  • Saudi Arabia ended a 35-year ban on cinemas this year

DUBAI: With Riyadh movie-goers still facing sold-out screenings at the only two cinemas in Saudi Arabia after last April’s opening, movie operators granted admission to Gulf’s biggest market are preparing to feed their insatiable appetite for film.

Fans have flocked to the box-office since the first two theaters opened to the public in Riyadh, and not just to action movies. According to VOX, the region’s largest cinema operator, among the obvious big-screen hits, “Avengers: Infinity War” and “Black Panther,” have been the science fiction movies “Rampage,” starring Dwayne Johnson, and “A Quiet Place”, starring Emily Blunt, as well as the musical sequel “Mamma Mia! Here We Go Again.”

“There is a huge demand for entertainment in Saudi,” said Cameron Mitchell, CEO of Majid Al-Futtaim Cinemas, of which VOX Cinemas is a subsidiary. “The market is massive and full of opportunities as the population is young and enthusiastic about cinema and movies.”

As well as the blockbuster hits, Mitchell revealed that the first Bollywood movie to screen in Saudi Arabia, “Gold,” a historical drama about India’s hockey team at the 1948 Olympics, also attracted a host of fans to the box office.

But what can we expect before the end of 2018 as movie operators look to cash in on huge projected box-office returns?

Mitchell spoke with Arab News about his company’s plans over the next year, including the launch of a new cinema for residents in Jeddah within the next few months. 

He said the Kingdom will form half of its overall revenues in the Middle East over the next five years as it unveils plans to open 80 new screens over the next 12 months.

Within months of Saudi Arabia formally ending a 35-year long ban on cinemas, three cinema operation licenses was awarded to operate in the Kingdom; the first was to AMC Theatres, an American chain owned and operated by Wanda Group, which opened the Kingdom’s first cinema on April 18 and plans to open 40 across Saudi Arabia over the next five years. Shortly after, the second license was awarded to VOX. 

In July, it was announced the third license had been awarded to the Al-Rashed United Group — Empire Cinema, which plans to build 30 theaters in the country over the next three years. And last month, a fourth license was awarded to Lux Entertainment Co., which plans to open 300 cinemas across the Kingdom within five years.

Mitchell says the previously untapped market spells out a huge business opportunity for VOX. “Our plan is to roll out 600 screens across Saudi Arabia during the next five years and more than 600 screens by 2023,” he outlined. “This is the same amount of screens as our regional footprint combined.”

Majid Al-Futtaim will invest SR2 billion to open the 600 screens and will provide 3,000 jobs in the next five years to help achieve the goals of the Kingdom’s Vision 2030 when it comes to diversifying the economy and local production.

While Mitchell said he cannot disclose how much VOX anticipates to generate in cinema revenue on a yearly basis as it rolls out its expansion plans, he did say the Kingdom now forms an integral part of its business in the Middle East.

“Our estimate is that Saudi will form 50 percent of our business, and the return on our investment is likely to take the least amount of time, hopefully months as opposed to years,” he said. “We know the region; we serve Saudi guests through our offerings in other countries, so we know what will appeal to them.”

Majid Al-Futtaim opened it first four-screen movie theater in the Kingdom in Riyadh Park Mall as part of the largest Magic Planet Family Entertainment Center in the region in April. Mitchell said two more theatres will soon follow.

“We have announced the opening of our first multiplex in Red Sea Mall, Jeddah by the end of 2018,” he said. “This will include the largest IMAX screen in KSA and 12 screens of our signature experiences.

“We have also unveiled plans for our integrated cinema multiplex in Riyadh Front scheduled to open in 2019. By Q1 2019, our plan is to have nearly 80 screens in Saudi. This will boost employment opportunities for Saudis and continue to attract movie fans across KSA. We will be announcing our plans in due course with more information on the locations across the Kingdom.”

The Riyadh Front multiplex, which will be the largest in the Kingdom, will include VOX Cinemas’ signature experiences to the Kingdom, including the mega-screen Max, Kids and the luxury cinema concept Theatre by Rhodes, which means movie-lovers in Saudi Arabia will soon have the option of enjoying their favorite blockbusters while dining on an exclusive menu created by Michelin-starred chef Gary Rhodes.

With 35 cinema complexes in eight countries in the Mena region, VOX Cinemas is already well known to Saudi movie fans, said Mitchell.

“We know what will appeal to Saudi audiences as we have been welcoming them for many years in our Bahrain, UAE and other regional locations. Saudi has huge opportunities and is expected to become a significant box office market, worth $1 billion (SR3.75 billion).

“Saudi is one of the largest markets and is very promising. Saudi is not only a market for cinema, but also a place to drive wider businesses and encourage Saudi and GCC talent. Hence, it will contribute to the economy as well as the culture in Saudi.”

Majid Al-Futtaim plans to invest SR16 billion ($4.2 billion) across its portfolio of shopping malls, fashion, leisure and retail projects in the Kingdom, and this latest project is expected to create more than 117,000 direct and indirect job opportunities, as the VOX Cinemas investment alone will see the company open 600 screens in the next five years in Saudi Arabia.

The company has a considerable and expanding presence in Saudi Arabia with more than SR14 billion invested in current and announced projects across retail, leisure and fashion, creating more than 114,000 direct and indirect job opportunities.

“In addition, VOX Cinemas is investing an additional SR2 billion to open 600 screens in the next five years. In total, Majid Al-Futtaim has committed SR16 billion. This is an indication of the opportunities we see in Saudi.”

Movie-goers will also soon see new screen options from AMC, which was awarded the first license of its kind by the Saudi Ministry of Culture and Information to operate cinemas in the Kingdom.

Together with the Development and Investment Entertainment Company, the wholly owned subsidiary of the Public Investment Fund of Saudi Arabia (PIF), AMC plans to open around 40 cinemas in 15 cities in Saudi Arabia over the next five years and between 50 to 100 cinemas in about 25 cities by 2030. 

AMC’s first movie theatre opened in Riyadh on April 18. 

Adam Aron, CEO of AMC, previously said the company is following the creative movement of development projects in the Kingdom to open new economic sectors.

“We are looking forward to providing entertainment services that will enable everyone to spend an enjoyable time playing world-class film shows across the Kingdom,” he said. 


Orchestra celebrates soundtracks of popular video games at Saudi Arabia’s Ithra

The event at Ithra featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others.
Updated 8 sec ago
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Orchestra celebrates soundtracks of popular video games at Saudi Arabia’s Ithra

  • Concert features symphonic arrangements, in-game HD visuals

DHAHRAN: It is “game on” at the King Abdulaziz Center for World Culture after it opened its doors to an event on Thursday.

The orchestral performance, which is being held nightly at the Ithra Theater — with two shows scheduled for Friday — celebrates the soundtracks of popular video games and attempts to breathe new life into them.

The concert features symphonic arrangements paired with in-game HD visuals and exclusive concept art from popular titles such as League of Legends, Overwatch, Assassin’s Creed, and The Witcher 3.

The event featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others. (Supplied)

Sergey Smbatyan, founder of the Armenian State Symphony Orchestra and the artistic director and principal conductor since 2005, was on hand to lend context and commentary between the scores on opening night.

He told the crowd before the show: “If you’re not a gamer, what I want you to do is to imagine that you’re in a museum — an art museum — but instead of a curator telling you about the images that you’re going to see on this huge screen, let these musicians tell you that exact story.

“Tonight there is no right time to clap; there is no wrong time to clap. If you hear something you like from these guys (gesturing to the orchestra behind him on stage), let us know.

“We're going to start off tonight with role-play games, or what are known as RPGs, where players assume the roles of characters in a fictional setting. The game is focused on interactive storytelling, decision-making and strategy.”

Dhahran resident Paul Blay took his two daughters Sylvia, 11, and Celeste, 10, to the show.

Blay, who is a father of six, told Arab News: “I get emails about Ithra events and saw this one and I thought it would be fun for me and the girls to go to. Like with anyone that you love, I shared the things I love with them.”

The Blay family moved to the Kingdom last year and were keen to attend an event that merged gaming with music.

Celeste told Arab News: “I really like video game music; the music is really pretty and I like listening to that. It is kind of what motivated me to come here. And, also, my dad likes video games.”

The older Blay sisters have both taken music lessons and play multiple instruments, including the piano, the harp and the clarinet.

Their father said: “Some of the best music that’s being composed nowadays is for movies and video games. I expected it to be really high quality and good (at Ithra).”

The event featured music from Guild Wars 2, World of Warcraft, The Witcher 3 and Assassin’s Creed 2, among many others.

The last show takes place on April 5, with tickets starting at SR200 ($53), available at the venue or via the Ithra website.

 


Exhibition honoring Prince Khaled Al-Faisal inaugurated in Jeddah

Updated 38 sec ago
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Exhibition honoring Prince Khaled Al-Faisal inaugurated in Jeddah

  • The exhibition chronicles Prince Khaled’s life and contributions as a statesman, individual and poet through visual installations

MAKKAH: Makkah Deputy Gov. Prince Saud bin Mishal bin Abdulaziz launched the “Love of Khaled Al-Faisal” exhibition as part of Jeddah Season festivities.

The ceremony was attended by Prince Turki bin Faisal, alongside several relatives of Makkah Gov. Prince Khaled Al-Faisal.

The delegation toured the exhibition, housed at the Abadi Al-Johar area in Jeddah, which runs from April 3-8 and welcomes visitors daily from 4 p.m. to 11 p.m.

The exhibition chronicles Prince Khaled’s life and contributions as a statesman, individual and poet through visual installations.

 


Saudi Arabia’s Hail poppy reserve attracts thousands of tourists

As the sun sets, the golden rays cast a warm glow over the landscape and create a natural wonder. (SPA)
Updated 18 min 19 sec ago
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Saudi Arabia’s Hail poppy reserve attracts thousands of tourists

  • Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors

HAIL: With its vibrant array of wildflowers framed by golden sand dunes and majestic mountains, the Poppy Reserve in Al-Khattah is one of the Hail region’s most captivating attractions.

Since opening in 2022, the reserve, which covers 10,000 sq. meters, has drawn thousands of domestic and foreign visitors, particularly during holidays, Eid and the spring season.

The attraction enchants guests with its sweeping fields of poppies, perfectly balanced in form and color. As the sun sets, the golden rays cast a warm glow over the landscape and create a natural wonder.

This striking beauty enhances the region’s reputation for breathtaking scenery and offers a unique experience.

 


Saudi Arabia concludes participation in Bologna Book Fair

The event introduced visitors to Saudi heritage through a comprehensive cultural experience. (SPA)
Updated 18 min 27 sec ago
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Saudi Arabia concludes participation in Bologna Book Fair

  • The Saudi pavilion experienced significant engagement from publishers and international literary agencies, Al-Bassam added

BOLOGNA: Saudi Arabia concluded its participation in the Bologna International Book Fair 2025, held in Bologna, Italy, from March 31 to April 3.

The event introduced visitors to Saudi heritage through a comprehensive cultural experience.

Bassam Al-Bassam, general manager of publishing at the Saudi Literature, Publishing, and Translation Commission, said the commission organized various initiatives to enhance the publishing and translation industry in the Kingdom and showcase the Saudi cultural landscape.

The Saudi pavilion experienced significant engagement from publishers and international literary agencies, Al-Bassam added.

By participating in international book fairs, the Kingdom aims to enhance its cultural presence on a global scale and create new opportunities to promote Saudi culture both regionally and internationally.

 


Attempt to smuggle qat foiled in Saudi Arabia’s Jazan

Patrols of the Border Guard in Al-Daer, Jazan, foiled an attempt to smuggle 45 kg of hashish. (SPA)
Updated 18 min 33 sec ago
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Attempt to smuggle qat foiled in Saudi Arabia’s Jazan

  • Preliminary procedures have been completed, and the seized narcotics were handed to the competent authority

JAZAN: Saudi Border Guard land patrols in Farasan, Jazan, arrested three Yemenis for violating border security system regulations and attempting to smuggle 171 kg of qat.

Meanwhile, Border Guard land patrols in Al-Daer, Jazan, foiled an attempt to smuggle 45 kg of hashish. Preliminary procedures have been completed, and the seized narcotics were handed to the competent authority.