Why SABIC is so important to Saudi Arabia

Today SABIC’s chemical operations embrace the world, with plants in Geleen, in the Netherlands, and Yanbu in Saudi Arabia, but its striking headquarters are still in Riyadh.
Updated 08 October 2018
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Why SABIC is so important to Saudi Arabia

  • While not as well known as ARAMCO until recent talk about their merger, the petrochemicals company has played a central role in the country’s economy for four decades
  • The third largest chemicals company in the world is behind many of the products used in every aspect of the country’s economic life

DUBAI: When Mohammed bin Salman, Crown Prince of Saudi Arabia, recently reaffirmed in an interview with Bloomberg the commitment to sell shares in Saudi ARAMCO by 2021, he made it clear that part of the reason for the longer time frame was the need to protect and enhance SABIC, the Kingdom’s premier industrial conglomerate.

The prospect of ARAMCO and SABIC competing in downstream petrochemicals was not an attractive one for Saudi policymakers, so a strategic decision was taken to merge the two companies some time next year.

That deal will have the added benefit of freeing up around $70 billion for the Public Investment Fund, SABIC’s main shareholder, to further PIF’s aim of becoming the biggest sovereign wealth fund in the world. That underlines the central role that SABIC, as much as ARAMCO, has played in Saudi’s industry and economy for more than four decades.

The Royal Commission for Jubail and Yanbu may not be quite as catchy a title as Vision 2030, but in 1975, when the commission was set up, it was in many ways a precursor to the current masterplan plan to transform the Kingdom’s economy away from oil dependency.

The main result of the commission — which still exists as an agency in Riyadh — was the establishment of the Saudi Basic Industries Corporation, now known as SABIC and as one of the giants of the global chemicals industry. As much as any other Saudi corporation, SABIC is still playing its part in the national transformation strategy.

“It has been one of the major Saudi industrial success stories. SABIC has consistently performed well and contributed significantly to Saudi Arabia’s economy,” said Ellen Wald, president at Transversal Consulting, author of “Saudi, Inc.”

In 1975, as in 2018, the challenge was to diversify the oil-dominated economy, and the Kingdom had two specific industrial issues. 

The first was the high level of flaring as a by-product of oil and gas production. Contemporary accounts describe a near-permanent pall of smoke over the Eastern Province from the burning off of materials not deemed essential for the fuel industry in those days.

The second was the sheer size of the Kingdom and the difficulties of linking up its industrial hubs. 

In the Eastern Province, the Saudi ARAMCO oil fields around Dammam had created their own industrial complex, producing and exporting crude via the Arabian Gulf. In the west, the port of Jeddah was the traditional hub for commerce along the Red Sea coast, but was over 1,500 kilometers away from the industrial powerhouse on the other side.

The commission that set up SABIC wanted to kill two birds with one stone: To use the by-products of oil and gas production, and to bridge the Kingdom’s industrial gap between east and west. The result was a 1,000-kilometer pipeline across the desert that transformed the two small ports at either end, Jubail and Yanbu, into industrial hubs.

The two cities are now SABIC’s main operational areas in the Kingdom. Jubail in particular is one of the largest industrial complexes in the world, while Yanbu is also booming as a second gateway to the Red Sea north of Jeddah.

Although SABIC is now the third largest chemicals company in the world with 34,000 employees across 50 countries, its corporate heart is in Saudi Arabia.

There are more operational sites in the Kingdom than anywhere else that SABIC operates. Some 24 manufacturing facilities exist in Saudi Arabia, with three more in Bahrain, compared to 15 in the Americas. Twelve in Europe and 10 in Asia round off the global footprint.

Although the initial intention may have been to find some use for the by-products of the fuel oil industry, now SABIC is committed to the principle of “chemistry that matters,” by making products that are used in every aspect of the economic life of the Kingdom.

In agriculture, it makes fertilizers and crop protection products; in the car industry, it makes products and materials that are used in every stage of production, from hi-tech dashboards  to car bumpers.

In building and construction, SABIC is involved in pipes, utilities and other large infrastructure projects, but also makes swimming pool covers and conservatories. Electrical devices like VR headsets, healthcare equipment, heavy industry, mass transportation projects and packaging materials — that is the kind of range it covers.

In the early years, the bulk of these products were consumed by the growing Saudi Arabian industrial base, as the country’s economy began to boom after the oil price rose dramatically.

But the company, which issued its first public shares on the Saudi stock exchange in 1984 and became the largest quoted company in the region, also started to look abroad for export markets for its products.

The first SABIC exports left the country in 1983, and by 2000 it was selling in 100 countries around the world. Foreign industrial leaders began to realize there was more to Saudi Arabia than just the sale of crude oil and gas.

Three big deals in the early 2000s put SABIC squarely on the world industrial map. In 2002 it spent nearly $2bn on buying the petrochemicals business of Dutch group DSM; four years later it paid $700 million to Huntsman of the UK for its chemicals and polymers business; and in 2009 came the biggest to date — the $11.6bn purchase of the plastics division of American industrial giant General Electric. The foreign expansion continued recently with the purchase of a strategic shareholding in Swiss speciality chemicals company Clariant.

Richard Ulrych, vice president of the American industrial think tank Science History Consultants, said: “According to a recent ranking of chemical companies, SABIC ranks fourth in terms of sales. Only Germany’s BASF, China’s Sinopec and USA’s Dow Chemical are ranked above it in this respect.” 

The Clariant deal marks a significant expansion into the fast-growing field of speciality chemicals, seen by the experts as a high growth area for the future.

In common with many global industrial companies, SABIC has been increasingly aware of issues of sustainability and the environment, and now places these high up on the list of its corporate and social responsibilities (CSR).

What SABIC describes as the “circular economy” within the company reuses operational wastes in the largest facility of its kind in the world to capture and purify water used in the industrial processes, while also using renewable chemical feedstocks that minimize fossil fuel depletion.

In human capital development, SABIC has launched the Leadership Way program to build executive skill within the organization, and runs more than 6,000 courses to enhance employee skills. Some $57.5m was spent on initiatives in CSR in 2017. One future aim is to increase the level of female participation in the SABIC workforce, which stands at 7.2 percent.

SABIC has come a long way from the days of gas flaring and the Jubail-Yanbu pipeline. Anthony Harris, a former British diplomat in Saudi Arabia turned Gulf businessman, said: “SABIC has been one of the great success stories of the region. Now it is a global player and overall production has grown hugely since its inception.

“Like its elder brother ARAMCO, SABIC draws on a wide range of international talent to keep it in the forefront of technical excellence, particularly in the production of new chemicals,” Harris added. “It has enshrined sustainability in its business plan. It is a model in the region for using its industrial strategy to develop employment opportunities for young Saudis in a constantly expanding field.”

 


Kingdom’s digital ‘leapfrog’: Intel executive VP highlights 20-year Saudi partnership

Updated 25 January 2025
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Kingdom’s digital ‘leapfrog’: Intel executive VP highlights 20-year Saudi partnership

  • Speaking on the sidelines of the WEF, Christoph Schell emphasized the Kingdom’s commitment to growth and its importance as a key market for Intel
  • Says technology plays a crucial role in the Kingdom’s societal development, with a key focus on fostering innovation and bridging the digital divide

DAVOS: Saudi Arabia’s Vision 2030 has enabled the Kingdom to “leapfrog other countries,” creating a robust ecosystem that aligns with Intel’s digital transformation strategy, the company’s executive vice president and chief commercial officer told Arab News.

Speaking on the sidelines of the World Economic Forum in Davos, Christoph Schell emphasized the Kingdom’s commitment to growth and its importance as a key market for Intel, building on a 20-year legacy of collaboration.

“Having lived for eight years in the Middle East, I know that once you define a plan, and you work that plan, that plan will also work out,” Schell said. “So there’s a lot of trust that this vision will become reality.”

Schell, who previously served as HP’s general manager for the Middle East, described the region — and Saudi Arabia specifically — as being at an “exciting historical moment” in terms of technology, innovation and business, positioning the Kingdom as a “crucial market in size and influence.”

Christoph Schell, Intel's executive vice president and chief commercial officer. (Supplied)

Intel has maintained a strong presence in Saudi Arabia for more than two decades, with its innovation and priorities evolving in response to the Kingdom’s changing needs.

“There’s a very long legacy that the Kingdom has of engaging with Intel and for the population of Saudi Arabia to actually use Intel in their daily lives. That’s true on the consumer side, but that’s also true for the large corporations,” Schell said.

“What I see happening for the first time is that the Saudi customers have been, over these 20 years of engagement, buying monolithic products that Intel had to offer. I think this industry is changing as such that we are talking more and more about custom solutions, custom chips, and these are the first (type of) engagements that we have with Saudi customers now, cross-customization.”

He attributed this shift to significant investments in digital infrastructure and the growing tech sophistication of Saudi consumers and businesses.

“I see Saudi not just consuming technology that is off the shelf, but to demand technology that is best in the very specific requirements that you have,” he said.

Highlighting examples, Schell said that Saudi Arabia’s extreme temperatures had led to customized design requests for products operating in harsh conditions, such as on oil platforms and in peak summer heat.

“That requires different design principles across different products. And that’s the opportunity for us,” he said.

Intel has a partnership with Aramco Digital to establish Saudi Arabia’s first Open RAN (radio access network) development center. (Reuters photo)

In January 2024, Intel announced a partnership with Aramco Digital to establish Saudi Arabia’s first Open RAN (radio access network) development center. Open RAN technology, which allows multiple service providers to deliver services over the same network infrastructure, is expected to accelerate innovation and drive the Kingdom’s digital transformation in line with Vision 2030.

“If you want to scale a data center, if you want to grow a data center, if you want to grow a cloud operation, getting access to power is super important,” he said.

“Obviously the Kingdom has a lot of power, but on the other hand, it is also demanding for that power to be delivered in the most efficient way, and for the computer to be cognizant of power not being there in abundance, but to be managed in a way that is responsible.”

Schell argued that this evolution is a consequence of the cultural and societal shifts in Saudi Arabia, emphasizing the country’s focus on innovation and bridging the digital divide.

“Technologies (are) at the heart of societal development. And I think a lot of the goals that you have as a society is to innovate, is to make sure that there’s no digital divide within the country,” he said.

As part of its vision for the future, Saudi Arabia is prioritizing the development of a robust tech ecosystem by attracting manufacturers, creating jobs and nurturing local talent — a strategy that Schell described as “sustainable.”

“It has a lot to do with education, but I think beyond educating, the ability to design products together, to engineer products together, is something that needs to start, in particular, working together with select universities,” he said.

Schell emphasized the role of AI in shaping the Kingdom’s future, particularly in practical applications such as education and daily life.

“The output that an AI engine delivers is based on the model it uses. And I think what is very important for Saudi Arabia in this context is to have models that have cultural awareness, that have cultural content.”

Drawing on his own experience, Schell highlighted the importance of localization.

“I live in the US right now. I’m German. If I use a US model, a US-centric model, I will get US-centric answers. (While) If I use a Saudi-centric model, I will get Saudi-centric answers.

“This is very important from a culture and from a historic point of view,” he added, stressing the “government’s responsibilities” in fostering an ecosystem that supports culturally relevant AI.
 

 


AI no longer an experiment, but a necessity for business, says Publicis Sapient chief

Updated 24 January 2025
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AI no longer an experiment, but a necessity for business, says Publicis Sapient chief

  • Nigel Vaz calls for end to ‘wait-and-see’ approach, saying businesses need to ‘act now or risk being left behind’
  • Middle East laying the groundwork for ‘truly transformational moment’ in global digital future, says CEO 

DAVOS: Technological innovation and its potential to reshape economies is inspiring growing optimism among business leaders despite a global backdrop of geopolitical tension, economic uncertainty, and the urgent challenges of climate change, the CEO of Publicis Sapient told Arab News.

Nigel Vaz, speaking at the annual meeting of the World Economic Forum in Davos, said he sees a moment of both caution and opportunity for businesses worldwide. 

“In many ways, businesses thrive on certainty,” Vaz said. “After years of unpredictability, there’s now a sense of optimism about what lies ahead. Investments in technology, particularly in AI, are helping unlock new economic opportunities, from reducing costs to driving transformational growth.”

While acknowledging lingering concerns over inflation and the impact of macroeconomic policies such as tariffs, Vaz believes the focus is shifting toward pro-growth initiatives, including government-led reforms to alleviate pressure on businesses.

“Governments are increasingly exploring tax reforms and other measures to create a more favorable environment for growth,” he said. “And alongside that, investments in AI and digital innovation are starting to deliver real results, moving from proof-of-concept to large-scale implementation.”

With artificial intelligence the hot topic of the day, Vaz said enthusiasm around AI is no longer solely about its potential but also its measurable impact on businesses.

“Last year, AI was something everyone was interested in. This year, they’re seeing the economic benefits of it,” he said.

Vaz pointed to several ways Publicis Sapient is leveraging AI to accelerate transformation, with one significant area in marketing, where AI-driven platforms are enabling businesses to personalize their messages and reach audiences more efficiently.

Publicis Sapient has partnered with its parent company, Publicis Groupe, to invest $300 million in advanced marketing technologies.

“It’s not just about content generation anymore,” Vaz said. “AI is helping with everything from content audits to ensuring the right message gets to the right person at the right time. The ability to connect identity and tailor communication is driving incredible acceleration.”

AI’s influence is also being felt in operational areas traditionally weighed down by inefficiencies.

Publicis Sapient’s work includes modernizing mainframe systems — once seen as expensive and slow — through AI-driven solutions.

“We’ve taken what used to be 10-year migration projects involving millions of lines of code and compressed them into just three years,” Vaz said. “This is digital red-tape removal in action, and it’s allowing businesses to innovate far more quickly than they ever thought possible.”

Vaz also highlighted the Middle East as a critical player in the future of AI and digital transformation. He pointed to countries such as Saudi Arabia and the UAE, where governments are making significant infrastructure investments to foster innovation.

“The Middle East is laying the groundwork for a truly transformational moment,” Vaz said. “If you think of AI as the electricity of the 21st century, the investments being made here are akin to building the power grids of the industrial revolution. It’s about creating an environment where businesses can innovate and thrive.”

He also praised the region’s commitment to developing local talent to drive these initiatives.

“I was speaking with a minister (this week), and he stressed that while they’re putting the infrastructure in place, it’s Saudi talent that’s building and leading these projects. That’s a powerful message about the long-term vision here.”

Looking ahead, Vaz urged business leaders to abandon a “wait-and-see” approach to AI and instead embrace the transformative potential of the technology.

He said that 2025 will be a pivotal year, adding that “the gap between those who adopt AI and those who don’t is going to widen dramatically. Businesses need to act now to ensure they don’t get left behind.”

Vaz added that leaders should move beyond treating AI as a technical tool and instead reimagine their entire business models. “This is not just about technology — it’s about fundamentally rethinking how your business operates and delivers value.” 

As Publicis Sapient continues to expand its footprint in key regions such as the Middle East, Vaz is clear about his priorities for the future. “Our focus is on enabling businesses to learn and iterate in real-world applications,” he said. “Whether it’s in travel, financial services, or retail, we’re seeing tremendous benefits from these transformations. The key now is to keep moving forward.”

In a world still grappling with uncertainty, leaders such as Vaz see the promise of AI and digital transformation as a beacon of opportunity. “The future is here — it’s just a matter of who seizes it first,” he said.


Global Collaboration Village: Redefining engagement with Next-Gen AR and VR at Davos

Updated 24 January 2025
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Global Collaboration Village: Redefining engagement with Next-Gen AR and VR at Davos

  • This year’s debut of Next-Gen AR at Davos has focused on collecting feedback to refine the platform

DAVOS: The World Economic Forum’s Global Collaboration Village is using augmented reality and virtual reality technologies to tackle some of the world’s most pressing issues, the president of the initiative told Arab News.

Its Next-Gen platform, developed in partnership with Accenture and powered by Microsoft Mesh, debuted at the WEF annual meeting in Davos this week, and Chieh Huang said that it aimed to extend the collaborative impact of Davos beyond the annual meeting by creating a virtual space that fostered engagement year-round.

He said: “So we often get the question, well, what is the Global Collaboration Village? We’re here in Davos — isn’t this the global collaboration village? And in some sense, yes, it is.”

He continued: “But as Davos and our annual meeting gets more crowded, we want to see if there are ways for us to extend impact throughout the world, 365 days a year.”

This year’s debut of Next-Gen AR at Davos has focused on collecting feedback to refine the platform.

“This is a platform in which we want to stoke more conversation between public entities and private entities,” Huang said. “As you build a platform and any technology product, you want to hear the feedback of, well, what worked well, what didn’t work well. And what better way to do that than here (at the annual meeting), where all of our constituents and users are here.”

Huang emphasized the importance of user input in shaping the experience.

“The graphics are higher fidelity, they’re photorealistic,” he said. “We’re mixing virtual reality in some cases where we want to transport you to a location, but other times we just want to sit around a table, visualize a 3D object, and say, ‘Hey, have you noticed this thing?’ or, ‘Have you noticed that thing?’ Using augmented reality when it’s apropos.”

Feedback so far has been overwhelmingly positive. “The most-used term this week has been: Wow,” Huang said. “When you see the state-of-the-art hardware and software these days, it is a wow moment.”

The tech offers an alternative to traditional 2D communication platforms such as Zoom or PowerPoint by immersing users in a 3D environment.

“If you talk to anyone that’s ever been in an immersive environment, it changes your perception,” Huang explained. “Through that immersiveness, there is a higher level of engagement.”

The platform also aims for inclusivity and device-neutrality. “Next-Gen is available not only with Meta devices but Apple’s Pro as well, and in the future, we want to add more devices onto that as well,” Huang said.

One example of the platform’s potential lies in its use by Saudi Arabia at this year’s WEF to showcase the Kingdom’s Vision 2030 initiative.

“From the outside, I don’t live in Saudi Arabia, I don’t live in the region. It might seem very foreign to say, ‘Hey, there’s this Vision 2030, where they’re trying to transform an entire country and society,’” Huang said.

“You can send around leaflets, you can watch that on YouTube, or maybe get a PowerPoint, but will that actually show and demonstrate what’s really going on? You could say nothing can replace going there. But is there an in-between? That’s where the Global Collaboration Village can shine,” he said.

The GCV mission is clear; to foster collaboration, spark innovation and enable participants to visualize solutions in transformative ways.

Huang concluded: “We want this platform to be a space where global solutions can be visualized, tested and realized — ultimately shaping a better future for all.”


Middle East’s rise to becoming global aviation hub ‘absolutely incredible,’ Menzies chairman says

Updated 24 January 2025
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Middle East’s rise to becoming global aviation hub ‘absolutely incredible,’ Menzies chairman says

  • Hassan El-Houry says aviation vital for global, domestic economies
  • Forecasts 300% growth over 10 years, $200bn investment in airports

DAVOS: The Middle East’s rise as a global aviation hub has been “absolutely incredible” and should be a source of pride, according to Hassan El-Houry, chairman at Menzies Aviation.

Speaking to Arab News recently at the annual meeting of the World Economic Forum in Davos, El-Houry said the region’s aviation growth over the past two decades demonstrates that “the impossible is possible.”

“In 20 years the Middle East has become an absolute hub for aviation. It’s absolutely incredible. It really makes us proud.”

He added: “The Middle East started from a very low base. If you go back 20 years, Dubai, Abu Dhabi, Doha, Saudi Arabia — they were not transit hubs.

“I remember traveling to London or Europe or East Asia, and in hotels, you’d see four clocks — San Francisco, New York, London and Tokyo. Today, there’s one in the middle: Dubai. Finally, the Middle East is now seen as a hub, and it’s great.”

Looking ahead, he said the projections for the region were positive. “We’re forecasting 300 percent growth over the next 10 years in aviation and almost $200 billion in investment in airports.

“This outpaces any other region. It’s absolutely incredible what we’re going to see over the next five (to) 10 years for the Middle East, particularly the GCC,” he said.

And globally, he said the outlook was similarly bright, while reflecting on the unprecedented challenges the industry faced during the COVID-19 pandemic.

“That shows two things: first, we’ve fully recovered from COVID-19, which is great, and second, it shows the resilience of the aviation sector,” he said.

“We had literally the largest and most impactful crisis, which challenged the aviation sector. We lost a lot of people who worked in aviation — they sought jobs elsewhere, and rightfully so. A lot of investment went elsewhere,” he added.

Despite these setbacks, El-Houry emphasized aviation’s crucial role in the global economy and its ability to connect people. “Governments were asking themselves, why should we invest in aviation when it’s so sensitive to shocks?

“What we can see now is that aviation is resilient and is absolutely critical to the global economy, to domestic economies, for people. Connectivity matters. People want to connect, people want to see each other.

“Just look around here at WEF in Davos — not a single person is wearing a mask. That just shows that people want the human connection, and aviation’s resilience makes that happen,” he said.

While optimistic about global and regional progress, El-Houry expressed some concerns. “One region which has not fully recovered is Africa, which has been struggling for many reasons — debt, inflation, some geopolitical issues, and lack of investment,” he said.

“Africans make up 17 percent of the world’s population but only 2 percent of the world’s travelers, a statistic that has remained unchanged in the past 10 years. I’d love to see Africa bridge that gap and develop.”

He called for greater investment and attention to the continent, highlighting the potential of aviation to unlock economic and social opportunities.

El-Houry concluded with a clear message for world leaders that aviation must be treated as an economic priority. “Aviation is no longer a privilege for the 1 percent. It’s super important for everybody across the socio-economic spectrum.”

“In the past, governments used to look at aviation as another way of taxing the 1 percent. Today, aviation is important for education, for healthcare, for family connections, for trade — everything.

“So, let’s make sure that aviation remains a priority, a pillar of the economy, and super important for economic growth,” he urged.


Saudi Arabia seeing steady growth in non-oil economy says economy minister

Updated 24 January 2025
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Saudi Arabia seeing steady growth in non-oil economy says economy minister

DAVOS: Saudi Arabia is seeing steady growth in the non-oil economy, said Saudi Minister of Economy and Planning Faisal Alibrahim in Davos on Friday.

Alibrahim called for action-oriented leadership in global economies and said that Saudi Vision 2030 was an example of a strong campaign led by bold leadership that developed solutions for economic problems.

“Vision 2030 is a long-term campaign in order to restructure the economy. We care about the non-oil economy, it currently represents 52 percent of the GDP for the first time,” he said.

Alibrahim said that the Kingdom expected to close 2024 with 3.9 percent growth in the non-oil economy.

He followed up by saying 2025 was predicted to see 4.8 percent growth, and by 2026 growth would equate to 6.2 percent.

Alibrahim commented on the longstanding friendship between the Kingdom and the US.

“Saudi Arabia’s position is to have a strong partnership with all its partners and friends. Tariffs have been used as a tool in the economy when they are for an objective and time bound. Tariffs can help create a competitive environment so local industries can start,” he said.

Kristalina Georgieva, managing director of the International Monetary Fund, said that Saudi Arabia had the right strategy when dealing with tariffs.

“Trade among politically aligned countries is higher. But countries that are friends with everybody perform the best,” Georgieva said.

Alibrahim ended the session by announcing a regular world economic global forum meeting in the Kingdom set to be held in the spring of 2026.