First day of Future Investment Initiative sees mega-deals and nod to future technologies

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Saudi Arabia's Crown Prince Mohammed bin Salman with Jordan's King Abdullah II at the Future Investment Initiative forum in Riyadh. (FII)
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The spectacular light show to open the Future Investment Initiative event. (Arab News)
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Dubai ruler Sheikh Mohammed bin Rashed Al-Maktoum in attendance at the opening ceremony of the Future Investment Initiative conference in Riyadh. (AFP)
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Pakistani Prime Minister Imran Khan, right, with Saudi business executive Lubna Olayan during a panel at opening day of the Future Investment Initiative in Riyadh. (AFP)
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Yasir Al-Rumayyan, head of the Public Investment Fund, gives his welcome speech. (Arab News)
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Yasir Al-Rumayyan, head of the Public Investment Fund. (Ziyad Alarfaj / AN)
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Opening day panel at the Future Investment Initiative in Riyadh. (Ziyad Alarfaj / AN)
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Saudi business executive Lubna Olayan. (Ziyad Alarfaj / AN)
Updated 23 October 2018
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First day of Future Investment Initiative sees mega-deals and nod to future technologies

RIYADH: The Future Investment Initiative (FII) kicked off in Riyadh on Tuesday, with the head of Saudi Arabia’s sovereign wealth fund saying the event can do "business for good." He also said the event would see countries coming together to "collaborate for the future.”

The event in Riyadh also saw a raft of deals worth $50 billion being finalized, including 12 so-called “mega-deals” being signed.

 

 

Yasir Al-Rumayyan, head of the Public Investment Fund and the opening speaker at the event, also said his fund was targeting a $2 trillion portfolio by 2030.

 

 

Pakistani Prime Minister Imran Khan, Khaldoon Al-Mubarak, CEO and MD of Abu Dhabi’s Mubadala Investment Company as well as Kirill Dmitriev, CEO of the Russian Direct Investment Fund, were all in attendance on Tuesday.

Khan said, during the panel on emerging opportunities, that his country was looking for a mix of loans from the IMF and “friendly governments.” Khan added that he had spoken to Saudi Arabia's Crown Prince Mohammed bin Salman about boosting investment ties between the two countries.

Saudi Arabia's Energy Minister Khalid Al-Falih praised CEO of French energy giant Total, Patrick Pouyanne, for standing by Saudi Arabia in this difficult period.

"We see what partnership means when you have difficult times," Pouyanne responded as he shared the stage with Falih.

"This is when you really strengthen a partnership."

 

 

On the energy and investment panel, Al-Falih noted that global oil demand would hit 120 million barrels a day in the next few decades, and that the Kingdom could boost its crude production by 1-2 million barrels a day.

 

 

The world's media turned their attention to a future technology presentation when the Crown Prince and Jordan's King Abdullah II arrived.

 

At the session, Saudi Arabia's Minister of Communications and IT Abdullah Al-Sawahah said: "Saudi Arabia is moving at light speed in becoming the tech hub of the region."

Meanwhile, Emirati investor Mohamed Alabbar added: "There is so much room for technology growth in the Middle East, especially in Saudi Arabia, the UAE and the whole region."

The three-day FII event will likely see more investment partnerships from Russia and China being forged, as noted by Ellen Wald, president of the Transversal Consulting think-tank and author of the recent book “Saudi Inc,” with executives still looking to do business at the Riyadh meeting despite some having pulled out.

Click for more coverage of the event: Future Investment Initiative.


Egypt partners with UAE’s AMEA Power to launch renewable energy projects in Aswan, Gulf of Suez

Updated 40 sec ago
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Egypt partners with UAE’s AMEA Power to launch renewable energy projects in Aswan, Gulf of Suez

  • $600 million investment expected to reduce carbon emissions, create job opportunities, and enhance energy security
  • Prime Minister Mostafa Madbouly said initiative aligns with Egypt’s strategic vision to increase reliance on renewable energy

RIYADH: Egypt has signed two agreements with UAE-based AMEA Power to develop a 500-megawatt wind farm in the Gulf of Suez, further strengthening the nation’s renewable energy sector.

The partnership, valued at $600 million, was formalized during the inauguration of the Abydos 1 solar power plant in the southern city of Aswan. 

The agreements highlight Egypt’s commitment to diversifying the sector and advancing its national renewable energy strategy, according to a statement from the Cabinet.

The new wind project in the Gulf of Suez, located at the northern end of the Red Sea, will contribute 500 MW to Egypt’s energy grid, supporting the country’s goal of generating 42 percent of its electricity from renewable sources by 2030. 

The $600 million investment is expected to reduce carbon emissions, create employment opportunities, and enhance Egypt’s energy security.

Prime Minister Mostafa Madbouly said the initiative aligns with Egypt’s strategic vision to increase reliance on renewable energy. 

He also said that enhancing the role of renewable sources in the country’s energy mix is a national priority, particularly given the nation’s abundant natural resources, emphasizing the government’s commitment to creating a favorable environment for international investments and advancing sustainable development.

Inauguration of the Abydos 1 Solar Plant

The ceremony marked the launch of the Abydos 1 solar power plant in the Kom Ombo desert region of Aswan. Developed by AMEA Power, the solar facility is expected to significantly enhance Egypt’s renewable energy output. 

The Cabinet said the project is part of a broader effort to stabilize the national electricity grid, reduce dependency on fossil fuels, and minimize power outages.

Egypt’s Minister of Electricity and Renewable Energy Mahmoud Esmat praised the Abydos 1 project, saying that it reflects the country’s commitment to promoting clean energy and reducing greenhouse gas emissions. 

He highlighted the government’s ongoing efforts to support renewable energy initiatives and attract global investment.

Egypt’s renewable energy ambitions

The signing of the agreements and the inauguration of the solar plant are integral to Egypt’s broader strategy for energy diversification.

Madbouly said the projects are crucial steps in Egypt’s journey toward becoming a regional leader in renewable energy and the government was focused on harnessing the natural potential to support its energy needs and ensure long-term sustainability.

The prime minister also acknowledged the strategic partnership with AMEA Power, praising the UAE company’s role in delivering innovative and sustainable energy solutions. He expressed gratitude to President Abdel Fattah El-Sisi for his leadership in supporting Egypt’s transition to clean energy.


Uzbekistan inaugurates largest wind farm in Central Asia 

Updated 32 min 30 sec ago
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Uzbekistan inaugurates largest wind farm in Central Asia 

RIYADH: Uzbekistan has officially inaugurated Central Asia’s largest wind farm, the 500-megawatt Zarafshan facility, as part of its efforts to expand clean energy capacity. 

Developed by Abu Dhabi Future Energy Co., known as Masdar, the wind farm was launched by Uzbekistan’s President, Shavkat Mirziyoyev, in a ceremony attended by Sultan Al-Jaber, the UAE minister of industry and advanced technology. 

The Zarafshan wind farm aligns with Uzbekistan’s target to generate 40 percent of its electricity from renewable sources by 2030. It is also a key step in the country’s ambitious plan to achieve 20 gigawatts of clean energy capacity by the decade’s end. 

“The UAE and Uzbekistan’s enduring relationship is critical to a shared commitment to drive low-carbon socioeconomic progress and clean energy capacity growth,” said Al-Jaber, who is also the chairman of Masdar.  

He added: “Uzbekistan has become a leading investment destination and a clean energy hub for the region as we work to deliver our shared goal of tripling global renewable energy capacity by 2030, as outlined in the historic UAE Consensus.” 

Masdar has pledged $2 billion to Uzbekistan’s clean energy initiatives, which include projects with a combined capacity of over 2 GW. The company also has a pipeline of 4 GW of renewable projects in early development stages, according to a statement. 

UAE Minister of Energy and Infrastructure Suhail Mohamed Faraj Al-Mazrouei hailed the wind farm as a testament to Uzbekistan’s climate leadership and energy transition efforts. 

“The UAE and Uzbekistan share a common vision of sustainable development and renewable energy and Zarafshan is (a) testament to the strength of our partnership in advancing clean, emissions-free energy in Uzbekistan,” Al-Mazrouei also said.  

Masdar CEO Mohamed Jameel Al-Ramahi highlighted the project’s significance, describing it as a reflection of Uzbekistan’s bold renewable energy ambitions. 

“Uzbekistan has built upon its legacy as a vital artery on the ancient Silk Road – the historic trade route uniting east and west – becoming a key hub for renewables in the region, moving at pace and at scale to develop landmark clean energy projects and attract investment,” added Al-Ramahi.  

During the recent UN Climate Change Summit, COP29, Uzbekistan’s Ministry of Energy and Masdar signed an agreement to develop another 1-GW wind farm in the Mingbulak region. 

The Mingbulak wind farm is expected to create 1,000 jobs during construction and 60 operational roles. Once completed, it will provide clean energy to 300,000 homes in the region, the statement added. 


Saudi Arabia’s inflation holds steady at 2% in November: GASTAT 

Updated 15 December 2024
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Saudi Arabia’s inflation holds steady at 2% in November: GASTAT 

  • On a monthly basis, the consumer price index rose slightly by 0.3 percent from October
  • GASTAT revealed a 1.4 percent year-on-year increase in Saudi Arabia’s Wholesale Price Index for November

RIYADH: Saudi Arabia’s annual inflation rate remained stable at 2 percent in November compared to the same month in 2023, driven primarily by higher housing costs, official data showed.  

According to data released by the General Authority for Statistics, housing rents increased by 10.8 percent year on year in November, while apartment rental prices surged 12.5 percent during the same period.  

Overall, costs for housing, water, electricity, gas, and other fuels rose by 9.1 percent compared to the previous year, underscoring the sector’s influence on inflation. 

Saudi Arabia’s inflation rate remains among the lowest in the Middle East and globally, highlighting the Kingdom’s effective measures to maintain economic stability and address global price pressures. 

A World Bank report released in October projected that Saudi Arabia’s inflation will remain steady at 2.1 percent in 2024 and 2.3 percent in 2025, well below the Gulf Cooperation Council average. 

“The increase in this section (housing) had a significant impact on the continuation of the annual inflation pace for November 2024 due to the weight formed by this section, which amounted to 25.5 percent,” GASTAT stated. 

The cost of personal goods and services rose by 2.7 percent year on year, driven by a 23.7 percent increase in the prices of jewelry, watches, and antiques. Restaurant and hotel expenses edged up by 1.5 percent, while the education sector saw a 2.7 percent annual increase. 

Food and beverage prices recorded a marginal rise of 0.3 percent year on year, supported by a 1.9 percent increase in meat and poultry costs. 

However, some sectors saw declines. Furnishing and home equipment prices dropped 2.9 percent year on year, with furniture, carpets, and flooring costs falling by 4.4 percent. Clothing and footwear prices decreased by 2.3 percent, while transportation costs slipped by 2.5 percent. 

On a monthly basis, the consumer price index rose slightly by 0.3 percent from October.  

“This monthly inflation index was influenced by a 0.9 percent rise in the section of housing, water, electricity, gas, and other fuels, which in turn, was affected by a 1 percent increase in actual housing rents and prices,” said GASTAT.  

The authority noted that personal goods and services prices rose by 0.5 percent month on month in November, driven by a 6.5 percent increase in insurance expenses. 

Food and beverage prices recorded a slight monthly rise of 0.2 percent, while recreation and culture costs edged up by 0.1 percent. On the other hand, expenses for clothing and footwear dropped 0.3 percent in November compared to October. 

Prices for furnishing and home equipment and communication services also declined slightly, down by 0.3 percent and 0.1 percent, respectively. Transportation and education costs showed no significant changes during the same period. 

Last month, Moody’s projected that Saudi Arabia’s inflation would remain under control, at 1.6 percent in 2024 and 1.9 percent in 2025, before slightly accelerating to 2 percent by 2026. 

Wholesale Price Index 

In a separate report, GASTAT revealed a 1.4 percent year-on-year increase in Saudi Arabia’s Wholesale Price Index for November. The rise was largely driven by a 2.7 percent increase in other transportable goods, including a 12 percent jump in refined petroleum product prices. 

Agriculture and fishery product prices rose by 3.3 percent, while metal products, machinery, and equipment saw a modest 0.2 percent increase. Conversely, food products, beverages, and textiles declined by 0.4 percent, weighed down by a 4.7 percent drop in costs for meat, fish, and dairy products. 

The report indicated that prices of ores and minerals dropped 3 percent year on year in November, driven by a similar decline in the costs of stones and sand. 

On a monthly basis, Saudi Arabia’s WPI rose by 0.2 percent in November, supported by a 1.8 percent increase in agriculture and fishery product prices. 

Food products, beverages, tobacco, and textiles saw a marginal 0.2 percent monthly rise, while expenses for transportable goods increased by 0.3 percent during the same period. 

Conversely, costs for metal products, machinery, and equipment dipped 0.2 percent, and prices of ores and minerals remained largely unchanged from October. 

Average Price Index 

In another report, GASTAT highlighted significant shifts in the average prices of goods and services across Saudi Arabia in November. 

The price of Lebanese peaches surged 27.03 percent compared to October, while local onion prices rose 17.86 percent. Green local peppers and white cabbage also saw significant increases, climbing 15.83 percent and 10.95 percent, respectively.  

Local grapes recorded a 10.46 percent rise, and the cost of Pakistani mandarins increased by 7.47 percent month on month. 

Conversely, the price of local zucchini dropped by 14.30 percent in November. Medium Africa lemon and local cucumbers also saw declines of 11.45 percent and 8.67 percent, respectively. 

In non-food goods, prices of Chilean wood decreased by 2.79 percent, while Romanian wood costs fell by 0.86 percent compared to the previous month. 


Smart tech key to solving Middle East food security crisis

Updated 14 December 2024
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Smart tech key to solving Middle East food security crisis

  • Challenge of producing more food without further harming the environment intensifies

RIYADH: Increasing the use of smart technology in farming is critical if the Middle East is going to truly achieve food security, experts have told Arab News.

As agricultural productivity in the region remains vulnerable to supply chain disruption, water shortages, and conflicts, the challenge of producing more food without further harming the environment intensifies. 

Add in the consequences of climate change, and the Middle East needs to act fast — and smart — to ensure food security.

Vertical farms, increased use of data, and cross-country collaboration have all been flagged up to Arab News as key ways to tackle the short and long term challenges.

Abdel Rahman Al-Zubaidi, CEO of Ivvest, a Saudi-based agricultural technology and indoor farming company, emphasized to Arab News how his firm addresses these challenges: “Vertical farming allows exponential multiplication for the amount that can be produced in farms, enabling us to utilize vertical space and changing the way we design the production capacity from two dimensions to three dimensions.” 

He added: “This is essential for getting the best out of our limited arable lands in the Middle East, where, for instance, Saudi Arabia’s arable land was just 1.6 percent in 2021.” Available in Saudi Arabia, Ivvest’s farming “Capsule,” is a smart container farming unit empowered with IvvestOS, an operating system that brings intelligence to the facility. Using this technology, farmers can produce more than 200 plants per sq. meter, all year long, without pesticides, and while consuming 90 percent less water and land, according to the company.

Sanjay Borkar, CEO and co-founder of FarmERP, talked up the importance of innovation in an interview with Arab News, stating: “Tools like drones, sensors, and data analytics — key components of precision agriculture — help farmers and agribusiness use resources wisely. By monitoring things like soil health and water levels in real-time, farmers can fine-tune the use of water, fertilizers, and other inputs, minimizing waste and maximizing yields.” Precision agriculture, soil health management, and improved water usage techniques are part of broader efforts to adapt to climate change and protect valuable resources.Many countries are adopting climate-smart agriculture, which integrates sustainable practices that improve resilience to environmental stressors while mitigating greenhouse gas emissions.

Water scarcity: A crisis across the region

Water scarcity is perhaps the most pressing environmental issue across the Middle East. Jordan is one of the countries most affected, facing severe water stress due to the combination of traditional irrigation methods and over-reliance on depleted water resources. The UN Food and Agriculture Organization and other international organizations are promoting precision agriculture techniques, such as drip irrigation and soil moisture sensors, to enhance water use efficiency and reduce wastage. 

Vertical farming allows exponential multiplication for the amount that can be produced in farms.

Abdel Rahman Al-Zubaidi, CEO of Ivvest

Ivvest’s Al-Zubaidi explained that “indoor farming isolates the farming environment from the outside, ensuring optimal conditions for crops and reducing water loss from evaporation.” 

He noted that these methods drastically reduce the need for pesticides, further increasing sustainability.

Conflict-driven food insecurity 

While water scarcity is a severe concern, the Middle East’s food security crisis is also driven by conflict.

In correspondence with Arab News, the FAO said: “The ongoing war in Gaza has significantly exacerbated food insecurity in the broader NENA (Near East and North Africa) region by intensifying the already dire humanitarian crisis.”

The organization revealed that this conflict has disrupted supply chains, with the latest reports indicating that 95 percent of Gaza’s population faces high levels of food insecurity and nearly 343,000 people are at catastrophic risk of famine.

Local initiatives, such as urban farming and community-supported agriculture, have provided some relief to conflict-affected populations.

The impact of the Russia-Ukraine war

The global grain market has been severely impacted by the Russia-Ukraine war, with the Middle East feeling the effects more acutely than other regions. Countries including Egypt, Lebanon, and Yemen, heavily reliant on imports from these two major grain producers, are grappling with shortages.

As the conflict continues, food prices have soared, compounding the challenges faced by already vulnerable populations. The FAO’s call for investment in domestic agricultural production and the adoption of sustainable farming practices is particularly relevant for these nations.

The FAO said that hunger in Arab countries reached 59.8 million people in 2022, a 75.9 percent increase since 2000, accounting for 12.9 percent of the population compared to the global average of 9.2 percent. 

Tools like drones, sensors, and data analytics — key components of precision agriculture — help farmers and agribusiness use resources wisely.

Sanjay Borkar, CEO and co-founder of FarmERP

Al-Zubaidi addressed how Ivvest can contribute to the region’s food security: “Our technology development started after a failed project with greenhouses, which ignited thorough research. We found that traditional greenhouses, while helpful, are resource-intensive and inefficient in hot climates like ours.” 

He pointed out: “To overcome these risks, we designed and manufactured a full end-to-end indoor farming solution.” Ivvest’s vertical farming system allows producing over 240 plants per square meter, drastically enhancing productivity compared to greenhouses.

Zulfiqar Hamadani, CEO of Tanmiah Food Co., echoed the importance of local production, noting that “we must prioritize sustainable local production and develop resilient supply chains to ensure that we can meet the nutritional needs of our growing population.” 

He highlighted Tanmiah’s commitment to Saudi Arabia’s Vision 2030 food self-sufficiency goals, adding: “Saudi Arabia is taking major steps, including significant investments aimed at enhancing food security and fostering innovation in food production.”

Innovative solutions: a path to resilience

In response to these growing challenges, several countries in the Middle East are investing in innovative agricultural solutions. The FAO emphasized to Arab News the importance of “sustainable and resilient farming practices, including soil and water conservation, waste reduction, and the implementation of nature-based solutions.”

Al-Zubaidi added that the key to sustainability in farming lies in integrating innovations into the broader supply chain. 

Hamadani pointed out that the Middle East must “invest in innovative agricultural technologies such as precision farming, which optimizes resource use and minimizes waste.” He also emphasized the importance of sustainable practices that enhance soil health and water conservation.

Collaboration for a sustainable future

The FAO emphasized that collaboration between regional governments, international organizations, and local communities is crucial for building resilient food systems.

“Promoting climate-smart agriculture, such as diversified cropping systems and sustainable pest management, is crucial for enhancing agricultural resilience,” said the organization.

Al-Zubaidi added that the importance of partnerships between technology providers, distributors, and governments in achieving food security, describing them as “essential for creating a robust and sustainable food security framework.”

Hamadani also stressed the need for government support, noting that “clear policy frameworks that encourage research and development, alongside financial incentives for sustainable practices, are crucial.” He advocated for policies that support sustainable agricultural practices and reduce barriers for startups.

Borkar further elaborated, saying: “Collaborative partnerships between governments, tech companies, and local farmers are essential to share knowledge and ensure technology is accessible.” Grassroots initiatives like urban farming and water-efficient farming techniques can also  empower communities and reduce their vulnerability to external shocks.


Economic impact of New Murabba: Riyadh’s futuristic urban marvel

Updated 14 December 2024
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Economic impact of New Murabba: Riyadh’s futuristic urban marvel

  • Project set to transform capital by creating a new city district that acts as a portal to a whole new experience

RIYADH: Amid Saudi Arabia’s bold quest to break free from its oil dependency, transformative giga-projects are emerging as game changers, paving the way for a vibrant, diversified economy.

One development that stands out is the New Murabba project, which is set to transform Riyadh by creating a new city district that acts as a portal to a whole new experience.

Launched in 2023 by Crown Prince Mohammed bin Salman, New Murabba will cover 19 sq. km., creating a dynamic new city area in the Kingdom’s capital.

This project promises an exceptional blend of living, working, and entertainment, developing over 25 million sq. m. to include residential units, hotels, retail spaces, and community amenities. 

The sheer scale and ambition of this development are consummate with Vision 2030 and its far-reaching transformation of the Kingdom.

Amer Lahham, Partner of public sector practice at Kearney Middle East and Africa

Spearheaded by the New Murabba Development Co., it will also feature convenient transportation options and a prime location just 20 minutes from the airport.

“New Murabba is a bold project that will further Saudi’s vision in creating a vibrant economic ecosystem, attracting investments across sectors, emphasizing sustainable urban planning, creating advanced technical jobs, and further enriching cultural landscape of the Kingdom,”  said Karim Shariff,  head of Bain and Co.’s Europe, Middle East, and Africa Construction, Building Products, Real Estate and B2B Services sector.

“The opportunity to create an innovative integrated ecosystem is a one of a kind,” Shariff added.

New Murabba will see real estate distributed across 18 communities, with an estimated population exceeding 400,000. 

New Murabba is a bold project that will further Saudi’s vision in creating a vibrant economic ecosystem.

Karim Shariff, head of Bain and Co.’s Europe, Middle East, and Africa Construction, Building Products, Real Estate

This destination will serve as a model for urban planning, boasting seamless transportation and sustainable infrastructure.

It will accommodate over 100,000 homes, 9,000 hotel rooms, and 500,000 sq. m. of retail space. It will also feature various entertainment venues, educational institutions, health care facilities, and a 45,000-seat stadium.

The downtown area will be designed to ensure that green spaces and essential services are accessible within a 15-minute radius.

Central to the project is the Mukaab — designed to be a premier destination featuring a variety of retail, cultural, and tourist attractions, as well as residential and hotel accommodations, commercial areas, and recreational amenities.

Drawing inspiration from the Najdi architectural style, the cube shaped structure will add a new dimension to the Riyadh skyline. 

New Murabba aims to establish a central hub to drive innovation and provide a platform for attracting businesses and talent.

Camilla Bevilacqua, Partner at Arthur D. Little

Camilla Bevilacqua, partner at international management consulting firm Arthur D. Little, said: “The main objective of New Murabba is to enhance Riyadh’s competitiveness and create an iconic and enduring landmark that will help position Riyadh on the global map as one of the best cities to live and work in. New Murabba aims to establish a central hub to drive innovation and provide a platform for attracting businesses and talent.”

Amer Lahham, partner of public sector practice at Kearney Middle East and Africa added that “the sheer scale and ambition of this development are consummate with Vision 2030 and its far-reaching transformation of the Kingdom.”

He went on to say: “The anchor structure, the cube, can become a symbol of the capital, Riyadh, and the significant effect Vision 2030 has had on the city’s urban landscape and skyline. 

“As such, the development is promising to be one of Riyadh’s main touristic attractions, becoming a main contributor to the city and Kingdom’s tourism and hospitality sector.”

Opportunities created by New Murabba

The project is set to bring about several economic opportunities for local businesses and the broader Riyadh economy.

“New Murabba has the potential to become a hub for innovation and collaboration, serving as a magnet and launchpad for sectors like the creative industry. This will have a direct and indirect positive impact on Riyadh’s economy,” Arthur D. Little’s Bevilacqua said.

“By focusing on high-quality education, the project will attract talent and convert that talent into new business opportunities,” she added.

The partner went on to note that New Murabba could provide a platform for young entrepreneurs to create and commercialize innovative brands, retail concepts, and cutting-edge, entertainment-driven technologies that will generate significant footfall.

New Murabba project impact on economy, job creation

With the introduction of over 100,000 residential units and various commercial spaces, several types of jobs are expected to emerge, thereby impacting the economy as well as the local labor market.

From Bain and Co.’s perspective, Shariff said: “New Murabba project is poised to be a catalyst for economic growth and diversification. We anticipate over 300,000 direct and indirect jobs to be expected across a variety of sectors including construction, hospitality, retail, green technology, mobility, and innovation given the sheer scale of the development.”

He added: “The project will also foster partnerships between local and international firms, encouraging knowledge transfer, investment, and collaborative opportunities.” 

From ADL’s side Bevilacqua said New Murabba will “redefine living standards”, with a focus on integrating nature, health, and wellness to create an environment that attracts residents and visitors alike.

“Driven by unique products developed by creative minds, New Murabba will transform the city’s shopping and leisure experience,” she added.

On behalf of Kearney, Lahham believes that the “futuristic and unique nature” of the project should make for a differentiated product that will further elevate key economic sectors.

The Kearney representative believes New Murabba will result in the creation of a significant number of jobs, adding: “Property management should be an interesting space to monitor in this regard, with the new cube becoming a magnet for a sophisticated workforce that will operate and maintain the anchor asset, The Cube — a complex, highly digitized, experiential structure.”