Q&A with Samer Issa-El-Khoury: Building the Formula E racetrack of the future in an Ancient Home of Kings

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Samer Issa-El-Khoury Managing Partner at CBX, who has been in charge of building the racetrack. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
Updated 13 December 2018
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Q&A with Samer Issa-El-Khoury: Building the Formula E racetrack of the future in an Ancient Home of Kings

RIYADH: When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd.
But what the thousands of spectators won’t see is the challenge of a lifetime faced by those creating the electric street racing circuit in the heart of a protected UNESCO city that is hundreds of years old.
Samer Issa-El-Khoury Managing Partner at CBX, took responsibility for delivering the venue and preserving Ad Diriyah – taking on a race against time to have the facility completed to host its first event – this is his story.

Q: What did you think when they first said ‘let’s build the track in Ad Diriyah’, a UNESCO heritage site?
When they told us that we are coming to look for a race track in Ad Diriyah, personally I said it’s impossible. We were talking about a world heritage site, the oldest city in Saudi Arabia where the Kingdom was founded.
But once we decided, with Formula E and GSA, to bring the race to Saudi Arabia we were looking for an appropriate location to have a track that fits the sport’s specifications. These were mainly the width of the roads and the length of the track to meet the criteria for safety laid down by the sport’s world governing body, the FIA.
A big team from Formula E, GSA, CBX and SAMF scouted several locations around Ad Diriyah and we finally came up with this, the best location, because we were able to do the civil work required to widen the streets while having the restrictions of the building around it in a UNESCO world heritage site.
We then spent two to three months doing engineering studies, checking how to widen the roads and how to make it challenging with enough turns.

Q: Any construction project comes with significant challenges, but how did you approach protecting the archaeological integrity in Ad Diriyah while getting the site fit for Formula E racing?
We did not touch on the restricted area of UNESCO but we had streets which were the old city boundaries, where you can see the old stone walls and we made sure they were protected and preserved. I felt a personal responsibility for this.
This took months of planning and so much coordination with so many stakeholders to ensure compliance, from Riyadh Development Authority to Diriyah Gate Development Authority, the municipality, the governor’s office, the Ministry of Culture and the Ministry of Tourism.
Even the infrastructure works below the roads, whether by the telecommunications companies, the water company, the electric company, we made sure preservation was at the heart of our work.


Q: Your company CBX has tackled some major projects in its time, but how does this compare?
This is one of the most challenging projects CBX has taken on. That is because of the timeframe we had, firstly the race was supposed to be held in 2019, it was not supposed to be in 2018. So that made it very challenging, but we made it.
We only started construction in September, so we had three months to do what usually requires six to eights months. That meant that we had thousands of machines on site for the construction and up to 3,000 people onsite throughout the last three months.
The track was the most obvious aspect of course but also we had to prepare parking of 300,000 sq m, we had to prepare the E Village, which is almost 180,000 sq m when usually the eVillage is 20,000 sq m. We want to give the whole population of Saudi Arabia something huge. This is a big event coming here and we wanted the supporting E Village to be as big.
We also had to find the space to put the paddock, the Emotion Club, the Royal Box, the grandstands, in a city that is hundreds of years old and the space is very limited.


Q: Talk us through your creation? What will fans and drivers make of the track?
When we unveiled the circuit layout the response worldwide was incredible. Really positive, and people are excited to see the cars going through 21 turns each lap. What is very challenging for the drivers is that some of the turns are ascending, some of them are descending, so not only do you have a slope, but you have a slope and a corner, one second you are going down the next going up.
This will show the drivers’ prowess and technical ability to cope with those turns because it is so easy to make a mistake, to lose speed if you take it a little bit wrong.
Also, at the end of turn 17 you have one of the longest straights, with the new Attack Zone that has been introduced. I think it’s going to be as interesting to see how this attack zone will happen, and whatever they gain on that, they might lose it on the turns.
All this makes the 2018 ‘Saudia’ Ad Diriyah E-Prix more of a drivers’ race than a car or teams’ race.
How do you think people will react when they see what’s been achieved here?
If they’ve been to Formula E, and they’ve been to any of the previous 45 races, what they are going to see built in Saudi Arabia is so much different from what they’ve seen elsewhere. This is really something the GSA wanted to offer to Formula E the chance to feel at home in Saudi Arabia. Especially as the race will be here for at least 10 years.
Everything we are creating, such as the parking, is not just for Formula E, this is in the big masterplan for Ad Diriyah that will be used for the visitors who will be coming during the year.
The conservation of the past is a major element in the project. Formula E is hereto blend in with the heritage and enhance it by bringing electric racing and clean power to Ad Diriyah. It really is the future meeting the past.

Q. What are you most looking forward to on race day?
Once we race starts and ‘We go green in Ad Diriyah’, I’m looking forward to hearing that, especially as it has a double meaning, the green light is on and we go green embracing sustainability with Formula E, I think this will be a new era for this stunning UNESCO heritage site.
The beauty of this Formula E race in Saudi Arabia that is so different to anywhere else I’ve been. I’ve been to every single race in the world and the big difference here is that the whole Saudi government, and all the entities within it, are working as one team. Whether it’s the General Entertainment Authority, the Ministry of Tourism, the Ministry of Foreign Affairs, this Ministry of Interior, the Ministry of Culture, the General Sports Authority, every single entity is working hand in hand to make this project a success.
You have tourism, you have culture, you have food and beverages and fine dining, and you have the online Sharek visa introduced for global visitors which is Saudi Arabia opening up to the world. They are welcoming everyone, and they don’t have to go anywhere to get the visa, it can be done online. They buy their ticket, they get their visa, they print it and bring it to the airport, and they are welcomed to the Kingdom. This is really amazing.


Q. What will you remember most about this project?
I am so proud to be part of this project, this means a lot for CBX and means a lot for Ad Diriyah specifically, and for Saudi Arabia and I’m sure it means a lot for Formula E as well.
So many good memories, so many sleepless nights, so many deadlines to meet. What has been incredible is how so many people came together and worked with a positive mindset, everyone only wanted the success of this event.
We are proud of the effort that CBX put into that process and we’re proud of the effort the young people of the Saudi team who we worked with, how energetic they have been, how this new generation were working more than us. I thought I can work 18 hours without sleep, some of the young Saudis that were part of our team were working 24 hours, really, and it was impressive.
I have been in Saudi Arabia for 15 years, but I have never seen this level of commitment. I’ve been involved in some of the biggest infrastructure projects in Saudi Arabia, and in the world, and I’ve never seen this energy specifically within the Saudi young people I’m working with.
I think this project really is Vision 2030, you can see the diversification from oil going toward the clean energy, you can see how involved the young generation is, you can see how dedicated the government is to be opening up to the world with the online visa system.
From all sides this is Vision 2030, when I look at the track, when I look at this event, I see the future.


How researchers in Saudi Arabia are turning desalination waste into valuable resources

Updated 30 November 2024
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How researchers in Saudi Arabia are turning desalination waste into valuable resources

  • Industry experts are working on technology to recover minerals from the highly saline waste liquid produced from desalination.
  • Brine, a byproduct from turning sea water into fresh water, can also be repurposed for energy production, KAUST professor says

RIYADH: Saudi Arabia has established itself as a global leader in the rapidly advancing water desalination market, doubling its production capacity, while developing new technology to repurpose the harmful byproduct of the process — brine.

While desalination is effective for achieving water sustainability, producing drinking water from sea water in arid regions, it leaves behind a highly concentrated saline fluid. If this brine is disposed of back into the sea without treatment, it poses a potential danger to  marine ecosystems.

Simply put, brine is highly concentrated seawater that contains contaminants, including chemicals used during the desalination process.

“The chemicals should be all neutralized,” said Noreddine Ghaffour, a research professor at the Water Desalination and Reuse Center at King Abdullah University of Science and Technology (KAUST).

He told Arab News that “there is no reason to dump chemicals into the sea, because they are all negatively affecting marine life, including chlorine and antiscalants.”

KAUST Professor Noreddine Ghaffour. (Supplied)

Water desalination scientists in Saudi Arabia have developed technologies to neutralize chemicals in brine before discharge and to disperse salt over a radius of up to 2 km when reintroduced into the sea.

Ghaffour, who was granted Saudi citizenship for his work and expertise on desalination, said that researchers and industry experts believe the future of the process is in recovering minerals, while treating the brine and achieving zero liquid discharge.

While around 70 percent of Earth is covered in water, only 2.5 percent of it is fresh, of which 1 percent is easily accessible, according to the National Geographic website.

Water desalination separates salt ions from sea water to make it safe for consumption. Salinity levels vary by body of water; for example, the Red Sea has 40 grams of salt per liter, while the Arabian Gulf’s salinity is 45 grams per liter.

The three main water desalination technologies employed in Saudi Arabia are: multi-stage flash distillation, a thermal process using evaporation and condensation; multiple-effect distillation, which uses electrical energy to break down water ions; and reverse osmosis, which separates water molecules through a semipermeable membrane.

All three technologies produce brine, but reverse osmosis plants generate lower quantities compared with the other two methods.

DID YOUKNOW?

• Some elements, like lithium, are 5,000 times more abundant in the ocean than on land. Lithium is crucial for Li-ion batteries. (Source: KAUST)

• In 2021, Saudi Arabia set a world record for the lowest energy consumption in mobile desalination, reducing it to 2.27 kWh/m³. (Source: Desalination Lab)

• By 2040, 33 countries, including 14 in the Middle East, are projected to face extreme water stress. (Source: Desalination Lab) 

Reverse osmosis, according to Ghaffour, uses a method called membrane separation, where osmotic pressure is overcome by a semipermeable membrane that filters out salt ions, allowing only water molecules to pass through.

Ghaffour explained that although the semipermeable membrane effectively filters out about 99 percent of salts, some still manage to pass through, producing brine.

After pretreatment, the feed water is introduced to the RO system, where dissolved solids are removed, and freshwater is produced. (Photo courtesy: Saudi Water Authority)

Moreover, osmotic pressure — the force applied to a solution to prevent a solvent from passing through a semipermeable membrane — requires a lot of electrical energy.

“Electricity is one of the most expensive energy forms… the main problem with (reverse osmosis) is that we do this under pressure,” the KAUST professor said.

He added: “The more salt, the higher the osmotic pressure. In order to pass only water molecules through the membrane, we need to apply a pressure which is higher than the osmotic pressure.

Illustration courtesy of the Saudi Water Authority

“And the osmotic pressure in Red Sea water, for instance, is 30 bar… so we need a pressure higher than 30 bar, which is a very high pressure.”

He also explained that “recovery” refers to “how much water we recover from the sea,” adding that “if the recovery is 50 percent, this means that salt contents are doubled.”

Ghaffour said selecting the correct location for a desalination plant is highly important. Authorities must choose sites with a reliable water intake that will not disrupt marine ecosystems or impact densely populated areas.

A view of an outfall system of desalination plant, which handles the safe discharge of treated wastewater back into the environment. (Photo courtesy: Saudi Water Authority)

According to the UN Environment Programme, unless waste water is properly treated and dispersed, it may form a dense plume of toxic brine, which can degrade coastal and marine ecosystems. 

Increased salinity and temperature can reduce dissolved oxygen levels and contribute to the formation of “dead zones” — areas where few marine species can survive.

Ghaffour said that while brine is bad for the environment, it has not caused significant global environmental harm. Over the past 30 to 40 years, Saudi Arabia and the Gulf region have experienced few negative side-effects from the desalination process, he said.

Processing brine to yield useful chemicals such as NaOH and HCl. (Infographic courtesy of MIT News)

Concern over waste water from desalination returning to the sea at a higher temperature is less of an issue with the reverse osmosis method, Ghaffour said. “We have the same temperature as sea water, maybe one degree more, which is affordable.”

Researchers are determined to achieve zero liquid discharge, which involves treating brine until only solids remain. However, this process also concentrates all the salts in the same place.

To remove salt ions from brine, a complex and costly process called mineral recovery is used.

Brine from water desalination as a raw material. (Courtesy of global-recyling.info)

The challenge in mineral recovery lies in the fact that high-value minerals, such as lithium, rubidium, and uranium, are present in brine at very low concentrations. 

To make the process efficient and economically viable, further technological advancements are needed. 

Currently, “there are no technologies to handle this huge volume,” Ghaffour said. “We are talking about huge volumes of water, like 1 million tons of water (recovered) every day, it’s higher than a river.”

Several technologies have been developed for mineral recovery on a smaller scale. One method involves chemical treatments that precipitate different salts in stages, starting with calcium carbonate and ending with lithium.

Another mineral recovery method involves the use of ion exchange membranes or absorbents designed to capture specific minerals, such as lithium.

The post-treatment stage process is mainly for stabilization, corrosion control, disinfection, and air stripping for CO2 & H2S removal. (Photo courtesy: Saudi Water Authority)

One of the largest areas of current research is the magnesium hydroxide family, particularly for its applications in the cement and concrete industry. 

Saudi Arabia is already using nanofiltration technology to produce magnesium from magnesium-rich waters, with the next step being the extraction of magnesium hydroxide for cement production.

Expensive and critical minerals like rubidium — which costs around $3,000 per kilo — as well as uranium and lithium, are of great interest, but are costly to extract due to their low concentrations, requiring significantly more energy in the process. 

From a commercial perspective, businesses prefer to purchase lithium from produced water — a byproduct of oil and gas production — rather than from brine. 

Brine can also be repurposed to enhance the efficiency of the desalination process. Due to its high osmotic potential, brine can be used for energy production.

Ghaffour said that several companies are utilizing reverse electrodialysis to generate energy, which is then used to power the reverse osmosis process. 

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In addition, to achieve a circular carbon economy, reverse electrodialysis can be combined with brine dilution for mineral recovery, allowing part of the brine to be reused in an efficient closed-loop system.

“This is what I call a seawater factory,” Ghaffour said. “We take seawater and we produce everything from seawater without polluting back. 

“Many experts are saying that in the future, desalinated water, which is what we need most, will itself be a byproduct, because we will have so many more valuable products from the sea. Then this desalinated water will be just one of the byproducts.”

Operational tanks are used to store freshwater for distribution through transmission lines. (Photo courtesy: Saudi Water Authority)

However, he believes that turning this vision into reality will take time.

“We have to distinguish between two things. One is science and the second one is technology scale-up.”

In September 2024, Lihytech, a KAUST startup, announced a partnership with Aramco to strategically collaborate on recovering lithium from oilfield brines using direct lithium extraction technology and a membrane developed at KAUST. 

Ghaffour is also collaborating with a Singaporean company, MediSun Energy, to integrate desalination with energy and mineral production, aiming to optimize these processes as a whole. A pilot facility has already been installed in China, with plans for another installation in Saudi Arabia. 

“The whole world is working on this (mineral recovery and optimizing desalination). We will see a lot of developments in this, in my opinion,” he said.
 

 


Visionary eight-year-old Saudi wins global competition with glasses for blind

Updated 29 November 2024
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Visionary eight-year-old Saudi wins global competition with glasses for blind

  • Vision Friend uses cameras, sensors, and alarms
  • Design beat nearly 1,000 entries from 19 countries

JEDDAH: An eight-year-old inventor from Saudi Arabia won an international competition for designing a pair of glasses that aim to help blind people navigate the world safely.

Lama Al-Badin, from Dammam, won an $800 cash prize for her Vision Friend design after beating nearly 1,000 entries from 19 countries in the “Glasses of the Future” competition.

Organized by the International Agency for the Prevention of Blindness, the competition challenged children worldwide to reimagine eyewear to support eye health and accessibility.

HIGHLIGHTS

• Organized by the International Agency for the Prevention of Blindness, the competition challenged children worldwide to reimagine eyewear to support eye health and accessibility.

• Despite her young age, Lama Al-Badin demonstrated resourcefulness throughout the competition. She acknowledged the challenges she faced during the design phase.

Al-Badin’a design impressed the jury with its cameras and sensors that would detect obstacles and alert blind and visually-impaired users of dangers through various alarm sounds and vibrations.

“I always have scientific discussions with my family at home, which often spark various ideas that serve life in meaningful ways,” Al-Badin told Arab News.

“When I learned about the competition through a school announcement, the idea for the glasses emerged. I envisioned them as a companion to help people face road dangers through sensor systems. I wanted to add warning tones to enhance their auditory sensitivity and active awareness.”

Her design incorporates eco-friendly materials such as bamboo and recycled plastic, and includes cutting-edge features like sensors, an alarm system, and a multi-functional charging case.

Despite her young age, Al-Badin demonstrated resourcefulness throughout the competition. She acknowledged the challenges she faced during the design phase and said, “embarking on a new experience was an exciting challenge for me.

“During the design phase, the main challenge was translating my idea and vision from paper into a digital design. At that point, I sought help from my older sister because I hadn’t yet learned this type of drawing.”

Winning the competition has brought immense pride to her family and the country. She said: “I feel happy and proud. Winning is a motivation for me to develop further and achieve more accomplishments.

“I feel proud and hope to be an active member in the development and building of my beloved country.”

Her family, too, played a pivotal role in her journey. “They were very happy with this wonderful achievement. My family is my primary supporter, and I thank them.

“They have been my source of inspiration and encouragement. Praise be to God, I live in an aware family. At home, we love exchanging information and brainstorming solutions to all kinds of problems.”

Al-Badin’s design resonated with Caroline Casey, president of the IAPB and a member of the competition jury.

“The thing that stood out the most was how conscious and aware Lama was about her role in protecting the planet that she lives on and her ability to see how technology can be an enabler,” she told Arab News.

“In her mind, there were no barriers in the way of creating a product that was friendly to the planet and friendly to humans. When you consider her glasses, you’d think, ‘Yeah, why aren’t I doing it?’”

She continued: “A young person’s imagination doesn’t seem to focus on what we can’t achieve but on what is possible. I just love her approach and can’t wait to wear a pair.”

Casey also underscored the broader impact of initiatives like the “Glasses of the Future” competition. She said: “I want every child to be able to ‘see their future,’ both literally and metaphorically. Ensuring that every single child on this planet has access to affordable, accessible eyecare and health determines the future potential of our global citizenship and planet.”

Alongside Al-Badin, five-year-old Grace Rita from Kenya won the Younger Kids category for her vibrant and imaginative glasses, A Friend for My Eyes.

Rita’s design focuses on making eyewear fun and approachable for children with features like glow-in-the-dark frames and customizable lenses.

Besides Casey, the competition’s judging panel was composed of a global jury of experts, including Jo Frost, parenting expert and TV personality, and Dr. Prabha Choksi, ophthalmologist and founder of the Dr. Choksi Vitiligo Foundation.

Frost told Arab News: “I was truly impressed by the creativity and innovation of these little geniuses, each design brought a big smile of joy. We can all agree that eye health is often overlooked in our busy day-to-day lives of raising children, despite its importance to a child’s development and future.

“However, with Lama’s design’s inclusiveness, scientific aspects, and Grace’s bright and inspiring colors, these designs not only demonstrate the need to engage children in the global conversation about eye health but also empower eyewear wearers around the world.”

The competition also comes on the heels of critical research by the IAPB, which revealed that children with low vision learn only half as much as their peers with good or corrected vision in school.

This study, released in collaboration with the Seva Foundation on World Sight Day, underscores the profound impact of early interventions like eye exams and prescription glasses.

 

 


Japanese orchestra meets video gaming in Riyadh

In the first part of the concert, the orchestra performed works like “Victory Fanfare” and “Moebius.” (Supplied)
Updated 29 November 2024
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Japanese orchestra meets video gaming in Riyadh

  • World-renowned Tokyo Philharmonic Orchestra performed two nights of concerts at Princess Nourah University’s Red Hall

RIYADH: What does video gaming and the orchestra have in common? Collaboration, immersive experiences, and the art of storytelling at its finest.

The world-renowned Tokyo Philharmonic Orchestra spoiled guests with two nights of concerts powered by Qiddiya Gaming at Princess Nourah University’s Red Hall on Thursday and Friday.

Producer and director of Final Fantasy XIV Naoki Yoshida and renowned sound editor and composer Masayoshi Soken took the opportunity to introduce themselves to a full house of fans, wearing traditional Saudi thobes.

The world-renowned Tokyo Philharmonic Orchestra was held at Princess Nourah University’s Red Hall on Thursday and Friday. (Supplied)

Arab News had the opportunity to interview Yoshida, Soken, senior story designer Natsuko Ishikawa, and localization supervisor Michael-Christopher Koji Fox.

Yoshida expressed his gratitude toward the game’s loyal fans in the Middle East, saying: “I’m really appreciative of the fans in the Middle East and Saudi Arabia that have loved the Final Fantasy franchise.

“We are finally here to give back to the community that’s loved us and supported us for so long. To be able to bring them the excitement, we are bringing them sound and music.

The event also offered fans a dedicated merchandise area featuring exclusive items and other products shipped directly from Tokyo. (Supplied)

“We don’t envision this as the end; we envision this as something that’s going to connect us into the future.”

In the first part of the concert, the orchestra performed works like “Victory Fanfare” and “Moebius.”

In order to give gamers a true gaming experience, Soken had the idea of creating the same in-game pause during the orchestra’s performance to reflect the battle in the game.

In the first part of the concert, the orchestra performed works like “Victory Fanfare” and “Moebius.” (Supplied)

Soken said: “During that battle, there’s an in-game mechanic where time stops and the player stops, so when playing that song in concert we want the players to feel like that in music; the game experience and their memories of the game are connected in that way.

“We wanted to figure out a way to recreate that time stop while being played in the concert by an orchestra. So the idea we came up with is if time stops in the game, how about making the concert stop?”

Soken’s idea was turned into reality and the crowd was in awe as the orchestra paused for a few seconds.

In charge of creating graphics and videos, Ishikawa said her job was about picking scenes that resonated with the players.

She said: “What we created here feels like it was created by the Final Fantasy development team, even though it’s a concert.”

Unlike a typical concert, in which each song evokes different emotions to each individual, Soken said gaming concerts created a joint emotional experience.

Soken said: “With a game concert, everyone is experiencing the same thing because they experienced the same game, so everyone shares that excitement.”

More than 100 musicians traveled from Japan, accompanied by vocalists, to bring the soundtrack from Final Fantasy XIV to life.

Soken said: “We know that Saudi Arabia and Japan have a long history of friendly collaboration but there has not been a lot with music, and there’s probably been nothing with gaming music.

“The people that experience (the concert) will be able to go home and tell their friends how exciting an experience it was and how these people from Japan brought this great thing that we have never seen before.”

The event also offered fans a dedicated merchandise area featuring exclusive items and other products shipped directly from Tokyo.

Diamond ticket holders also had the opportunity to meet Yoshida, Soken, Ishikawa, and Fox, receiving a signed poster and photo.

With over 30 million total registered players, Final Fantasy XIV is one of the most popular MMORPG games today, while Qiddiya, which was launched in 2018 under the leadership of King Salman, is an emerging capital for entertainment, sports and culture that aims to enhance the quality of life of visitors and residents.

 


King Salman Center for Disability Research signs agreements

Updated 29 November 2024
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King Salman Center for Disability Research signs agreements

  • Prof. Imed Gallouzi, chairman of the Center of Excellence for Smart Health at KAUST, emphasized the significance of the new partnership with the King Salman Center for Disability Research

RIYADH: King Abdullah University of Science and Technology signed an agreement on Thursday with the King Salman Center for Disability Research aimed at enhancing collaboration between the two parties in diagnosing, managing, and treating disabilities.

The agreement was signed in King Abdullah Economic City by Prince Sultan bin Salman bin Abdulaziz, special advisor to King Salman and chairman of the board of trustees of the King Salman Center for Disability Research, and KAUST president Prof. Edward Byrne.

Prof. Imed Gallouzi, chairman of the Center of Excellence for Smart Health at KAUST, emphasized the significance of the new partnership with the King Salman Center for Disability Research.

 


Saudi Heart Association teams up with Bayer to enhance cardiac care

Updated 29 November 2024
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Saudi Heart Association teams up with Bayer to enhance cardiac care

  • Partnership aims to educate Saudi healthcare professionals on cardiovascular disease
  • Atherosclerotic cardiovascular disease is the leading cause of death worldwide and in Saudi Arabia

RIYADH: The Saudi Heart Association has entered a partnership with healthcare leader Bayer to enhance cardiac care and educate Saudi healthcare professionals on cardiovascular disease to reduce mortality and improve heart health.

“We are proud to announce a new partnership between Bayer and the SHA aimed at advancing cardiovascular care in Saudi Arabia, focusing on improving early detection and prevention of atherosclerotic cardiovascular disease,” Bayer, a global leader in life sciences with a strong emphasis on healthcare and nutrition, posted on X.

“The goal of the partnership is to strengthen bilateral cooperation to improve cardiac care in Saudi Arabia in alignment with Vision 2030. The agreement will prioritize early detection of at-risk patients of cardiovascular diseases who exhibit a combination of modifiable risk factors (such as hypertension, smoking, poor diet, physical inactivity, high cholesterol) and non-modifiable risk factors (such as age, family history, gender, and genetic predisposition),” a statement from Bayer said.

Saudi Heart Association, Bayer enter partnership aimed at advancing cardiovascular care in Saudi Arabia, focusing on improving early detection and prevention of Atherosclerotic Cardiovascular Disease. (Supplied)

CVDs are a major health concern globally. In 2016, more than 200,000 Saudi citizens were living with CVD and the current prevalence of CVD in Saudi Arabia is expected to be significantly higher, given the rise of CVD risk factors in the country (obesity, diabetes mellitus, dyslipidemia, hypertension and others).

Saudi Vision 2030 aims to reduce the clinical and economic burden of CVD and scale up vitality and longevity in a new era of comprehensive healthcare.

From a health economics standpoint, CVDs are a burden on healthcare systems directly through expenditure and indirectly through years living with the disease, low productivity, premature morbidity and mortality.

Under the terms of the partnership, Bayer and the SHA will seek to advance educational initiatives for healthcare professionals in Saudi Arabia, with a focus on the primary prevention of atherosclerotic cardiovascular disease.

Throughout the partnership, emphasis will be on delivering educational lectures and hands-on workshops for healthcare professionals, introducing them to the latest diagnostic tools that streamline early CVD detection in a cost-effective manner.

Additionally, the partnership will promote evidence-based early risk management local guidelines and strategies in clinical practice, aligning resources to achieve superior patient outcomes.

Elaborating on the partnership, Maged ElShazly, managing director, Bayer Saudi Arabia, and country commercial lead for Bayer Consumer Health, said: “This partnership marks a significant step forward in advancing cardiovascular health in the Kingdom. Aligned with Saudi Vision 2030, our goal is to collaborate closely with the SHA to support the government’s efforts in reducing CVD mortality and morbidity, improving heart health, and enhancing the quality of life for individuals at high risk.

“Additionally, this collaboration with SHA will further propel our efforts to develop and implement local guidelines for effective CVD management, ensuring long-term impact and sustainability in healthcare practices across the Kingdom,” ElShazly said.

Bayer will support SHA with two main initiatives — a key opinion leaders’ engagement campaign to promote early CVD risk management among healthcare professionals and a media campaign to raise public awareness about CVD risk factors, early detection, and prevention strategies.