Q&A with Samer Issa-El-Khoury: Building the Formula E racetrack of the future in an Ancient Home of Kings

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Samer Issa-El-Khoury Managing Partner at CBX, who has been in charge of building the racetrack. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
Updated 13 December 2018
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Q&A with Samer Issa-El-Khoury: Building the Formula E racetrack of the future in an Ancient Home of Kings

RIYADH: When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd.
But what the thousands of spectators won’t see is the challenge of a lifetime faced by those creating the electric street racing circuit in the heart of a protected UNESCO city that is hundreds of years old.
Samer Issa-El-Khoury Managing Partner at CBX, took responsibility for delivering the venue and preserving Ad Diriyah – taking on a race against time to have the facility completed to host its first event – this is his story.

Q: What did you think when they first said ‘let’s build the track in Ad Diriyah’, a UNESCO heritage site?
When they told us that we are coming to look for a race track in Ad Diriyah, personally I said it’s impossible. We were talking about a world heritage site, the oldest city in Saudi Arabia where the Kingdom was founded.
But once we decided, with Formula E and GSA, to bring the race to Saudi Arabia we were looking for an appropriate location to have a track that fits the sport’s specifications. These were mainly the width of the roads and the length of the track to meet the criteria for safety laid down by the sport’s world governing body, the FIA.
A big team from Formula E, GSA, CBX and SAMF scouted several locations around Ad Diriyah and we finally came up with this, the best location, because we were able to do the civil work required to widen the streets while having the restrictions of the building around it in a UNESCO world heritage site.
We then spent two to three months doing engineering studies, checking how to widen the roads and how to make it challenging with enough turns.

Q: Any construction project comes with significant challenges, but how did you approach protecting the archaeological integrity in Ad Diriyah while getting the site fit for Formula E racing?
We did not touch on the restricted area of UNESCO but we had streets which were the old city boundaries, where you can see the old stone walls and we made sure they were protected and preserved. I felt a personal responsibility for this.
This took months of planning and so much coordination with so many stakeholders to ensure compliance, from Riyadh Development Authority to Diriyah Gate Development Authority, the municipality, the governor’s office, the Ministry of Culture and the Ministry of Tourism.
Even the infrastructure works below the roads, whether by the telecommunications companies, the water company, the electric company, we made sure preservation was at the heart of our work.


Q: Your company CBX has tackled some major projects in its time, but how does this compare?
This is one of the most challenging projects CBX has taken on. That is because of the timeframe we had, firstly the race was supposed to be held in 2019, it was not supposed to be in 2018. So that made it very challenging, but we made it.
We only started construction in September, so we had three months to do what usually requires six to eights months. That meant that we had thousands of machines on site for the construction and up to 3,000 people onsite throughout the last three months.
The track was the most obvious aspect of course but also we had to prepare parking of 300,000 sq m, we had to prepare the E Village, which is almost 180,000 sq m when usually the eVillage is 20,000 sq m. We want to give the whole population of Saudi Arabia something huge. This is a big event coming here and we wanted the supporting E Village to be as big.
We also had to find the space to put the paddock, the Emotion Club, the Royal Box, the grandstands, in a city that is hundreds of years old and the space is very limited.


Q: Talk us through your creation? What will fans and drivers make of the track?
When we unveiled the circuit layout the response worldwide was incredible. Really positive, and people are excited to see the cars going through 21 turns each lap. What is very challenging for the drivers is that some of the turns are ascending, some of them are descending, so not only do you have a slope, but you have a slope and a corner, one second you are going down the next going up.
This will show the drivers’ prowess and technical ability to cope with those turns because it is so easy to make a mistake, to lose speed if you take it a little bit wrong.
Also, at the end of turn 17 you have one of the longest straights, with the new Attack Zone that has been introduced. I think it’s going to be as interesting to see how this attack zone will happen, and whatever they gain on that, they might lose it on the turns.
All this makes the 2018 ‘Saudia’ Ad Diriyah E-Prix more of a drivers’ race than a car or teams’ race.
How do you think people will react when they see what’s been achieved here?
If they’ve been to Formula E, and they’ve been to any of the previous 45 races, what they are going to see built in Saudi Arabia is so much different from what they’ve seen elsewhere. This is really something the GSA wanted to offer to Formula E the chance to feel at home in Saudi Arabia. Especially as the race will be here for at least 10 years.
Everything we are creating, such as the parking, is not just for Formula E, this is in the big masterplan for Ad Diriyah that will be used for the visitors who will be coming during the year.
The conservation of the past is a major element in the project. Formula E is hereto blend in with the heritage and enhance it by bringing electric racing and clean power to Ad Diriyah. It really is the future meeting the past.

Q. What are you most looking forward to on race day?
Once we race starts and ‘We go green in Ad Diriyah’, I’m looking forward to hearing that, especially as it has a double meaning, the green light is on and we go green embracing sustainability with Formula E, I think this will be a new era for this stunning UNESCO heritage site.
The beauty of this Formula E race in Saudi Arabia that is so different to anywhere else I’ve been. I’ve been to every single race in the world and the big difference here is that the whole Saudi government, and all the entities within it, are working as one team. Whether it’s the General Entertainment Authority, the Ministry of Tourism, the Ministry of Foreign Affairs, this Ministry of Interior, the Ministry of Culture, the General Sports Authority, every single entity is working hand in hand to make this project a success.
You have tourism, you have culture, you have food and beverages and fine dining, and you have the online Sharek visa introduced for global visitors which is Saudi Arabia opening up to the world. They are welcoming everyone, and they don’t have to go anywhere to get the visa, it can be done online. They buy their ticket, they get their visa, they print it and bring it to the airport, and they are welcomed to the Kingdom. This is really amazing.


Q. What will you remember most about this project?
I am so proud to be part of this project, this means a lot for CBX and means a lot for Ad Diriyah specifically, and for Saudi Arabia and I’m sure it means a lot for Formula E as well.
So many good memories, so many sleepless nights, so many deadlines to meet. What has been incredible is how so many people came together and worked with a positive mindset, everyone only wanted the success of this event.
We are proud of the effort that CBX put into that process and we’re proud of the effort the young people of the Saudi team who we worked with, how energetic they have been, how this new generation were working more than us. I thought I can work 18 hours without sleep, some of the young Saudis that were part of our team were working 24 hours, really, and it was impressive.
I have been in Saudi Arabia for 15 years, but I have never seen this level of commitment. I’ve been involved in some of the biggest infrastructure projects in Saudi Arabia, and in the world, and I’ve never seen this energy specifically within the Saudi young people I’m working with.
I think this project really is Vision 2030, you can see the diversification from oil going toward the clean energy, you can see how involved the young generation is, you can see how dedicated the government is to be opening up to the world with the online visa system.
From all sides this is Vision 2030, when I look at the track, when I look at this event, I see the future.


Saudi women embrace natural beauty: a fresh take on changing standards

Updated 07 January 2025
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Saudi women embrace natural beauty: a fresh take on changing standards

  • Trend focuses on simplicity over perfection
  • Consumers take more mindful approach

RIYADH: Women in Saudi Arabia have been embracing a more natural approach to their beauty routines in recent years, focusing on sustainability, health and authenticity over heavy makeup and curated perfection.

Arab News spoke to several women who described how this trend reflects a deep alignment with personal and societal values — prioritizing routines that enhance their natural features while promoting overall well-being and environmental sustainability.

For Laila Al-Ghamdi, this change is personal. “A few years ago, I would say natural beauty was everything to me. As a young teenager, my whole world used to revolve around the epitome of beauty,” she said. “Nowadays, healthier choices are influencing my decisions, and ironically, they’re the ones that make me prettier.”

LOCA focuses on ‘natural ingredients and sustainable packaging.’ (Instagram/locabeautysa)

This shift is supported by local brands that cater to these changing standards. One standout is LOCA Beauty, a Saudi brand with a focus on sustainability that was founded in 2018.

“LOCA Beauty was born out of a desire to provide innovative solutions that align with the Saudi lifestyle,” said Mai Al-Mohaimeed, marketing director of LOCA. “We focus on natural ingredients and sustainable packaging, which resonates deeply with our customers.”

Similarly, Asteri, another brand, empowers women with vegan products that withstand harsh weather conditions while celebrating the region’s natural beauty.

Beauty is no longer about fitting into a mold. It’s about feeling good in your own skin and celebrating who you are.

Munira Al-Ahmad, Local

Sustainability is central to the natural beauty movement in Saudi Arabia. Consumers are increasingly conscious of the environmental and health effects of their purchases. Local brands are rising to meet this demand with eco-friendly materials and safe ingredients.

Glossig, inspired by Saudi Arabia’s desert landscapes, combines cultural storytelling with artistic innovation to enhance individuality. Meanwhile, Mai Ward and Jayla emphasize sustainability and luxury — Mai Ward celebrates Saudi heritage through handcrafted, sustainable products, while Ladeena focuses on organic solutions, delivering skin-friendly products infused with natural oils and butters.

Glossig is inspired by Saudi Arabia’s desert landscapes. (Instagram/glossigcosmetic)

For women like Rawan Al-Zahrani and Munira Al-Ahmad, these brands have become trusted choices.

“I love how LOCA products feel luxurious yet sustainable. Their makeup products are my go-to because they offer such an amazing glow to my skin,” Al-Zahrani said.

Al-Ahmad, meanwhile, praised Asteri for its innovative solutions. “Asteri’s products feel like they’re made for me — lightweight but effective, perfect for our environment,” she said.

Saudi women are increasingly embracing a more natural approach to their beauty routines. (@locabeautysa)

Social media has also played a transformative role in this cultural shift. Platforms such as Instagram have become spaces for clean beauty enthusiasts to share tips and inspire others. Influencers highlight natural products and promote mindful consumerism.

“I follow several Saudi influencers who promote natural beauty and share tips on skincare and makeup,” Al-Zahrani said. “Their advice has helped me simplify my routine and focus on products that work for me.”

While local brands are thriving, they face significant challenges in competing with international giants. In a market saturated with global names it is difficult for smaller brands to stand out.

Asteri Beauty is a Saudi brand that offers vegan products. (Supplied)

“Being a local beauty brand presents both opportunities and challenges,” Al-Mohaimeed said. “This also provides us with an opportunity to emphasize what sets us apart — our deep understanding of the Saudi market and the cultural nuances that shape our consumers’ needs.”

Changing beauty standards also reflect a generational change. Younger Saudis are more open to challenging traditional norms and exploring new ideas, driving innovation in the beauty industry. Natural beauty is becoming more about celebrating individuality and authenticity.

“Beauty is no longer about fitting into a mold,” Al-Ahmad said. “It’s about feeling good in your own skin and celebrating who you are.”

By choosing products and routines that align with their values, Saudi women are redefining the beauty industry, shaping a more sustainable future one natural step at a time.

 


GCC secretary general receives British ambassador to Saudi Arabia

Updated 07 January 2025
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GCC secretary general receives British ambassador to Saudi Arabia

  • Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership

RIYADH: Secretary-General of the Gulf Cooperation Council Jasem Albudaiwi received UK Ambassador to the Kingdom Neil Crompton at the GCC Secretariat headquarters in Riyadh on Tuesday.

During the meeting, they discussed the progress of negotiations on the free trade agreement signed between the GCC and the UK and reviewed the latest regional and international developments, the General Secretariat wrote in a statement.

Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership, serving the aspirations and mutual interests of both sides.

 


Saudi authorities warn of inclement weather as country braces for heavy rainfall

National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in part
Updated 07 January 2025
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Saudi authorities warn of inclement weather as country braces for heavy rainfall

  • Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday
  • Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas

RIYADH: Saudi Arabia’s meteorology authorities have forecast more rain accompanied by thunderstorms across several regions, with a red alert in Makkah, Asir and Baha regions due to the inclement weather.

The National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in parts of Asir, Al-Baha and Makkah.

Fog may form in some areas of these regions, it added.

Temperatures will drop and frost may form in the northern parts of the Kingdom, according to the NCM.

It added that dust-stirring winds will blow and rain may fall in parts of Riyadh, Qassim, the Eastern Region and Jazan regions.

Meanwhile, Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday. Some areas in the capital also were lashed by hail.

Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas, forcing the Civil Defense to warn against venturing into flooded areas and valleys.

The General Directorate of Civil Defense has issued warnings and safety instructions, as the country braces for heavy rainfall, urging the public to stay at home, avoid valleys and waterlogged areas, and adhere to all safety directives.

“We follow the weather conditions in some areas of the Kingdom, and call for staying away from valleys and water bodies,” the Civil Defense posted on X.

“During rain, stay away from low-lying areas, water pools and deep valleys,” it added.

Makkah Governorate on X posted several videos of heavy rains, thunderstorm and waterspouts.

Social media is filled with videos from the holy cities of Makkah and Madinah, and the Red Sea City of Jeddah, showing streets and city roads flooded, and cars submerged as result of heavy rainfall.

According to the NCM, winds over the Red Sea will be northeasterly to northerly in the northern and central parts, and southeasterly to southwesterly in the southern part at speeds of 20-50 km per hour. Waves may range from one meter and a half to more than two meters, and the sea will be relatively calm to choppy.


KSrelief delivers critical food, shelter aid to Syrian families

KSrelief distributes food and shelter aid to 200 families in the city of Douma, in coordination with Syrian Arab Red Crescent.
Updated 07 January 2025
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KSrelief delivers critical food, shelter aid to Syrian families

  • Saudi aid agency also launches voluntary program to support Syrian healthcare sector

RIYADH: Saudi aid agency KSrelief on Tuesday distributed food and shelter aid to 200 families in the city of Douma, in the Rif Dimashq governorate of Syria, in coordination with the Syrian Arab Red Crescent.

Also on Tuesday, KSrelief distributed food and shelter aid in the village of Nasib, in the Daraa governorate, the Saudi Press Agency reported.

To date, seven planes carrying food, medical supplies, and shelter materials have arrived at Damascus International Airport as part of a Saudi relief airlift.

Additionally, 60 Saudi trucks containing essential supplies, including food, shelter materials, and medical supplies crossed the Nasib Border Crossing into Syria as part of a Saudi relief land bridge operated by KSrelief.

On Jan. 1, Saudi Arabia launched an initiative to provide essential aid to Syria, supporting efforts under the country’s new leadership to rebuild after years of civil war.

According to KSrelief, the Kingdom’s total aid to the Syrian people from 2011 to the end of 2024 exceeds $856 million.

Recently, Syrian Minister of Social Affairs and Labor Fadi Al-Qassem met with the KSrelief team in Damascus, where they discussed ways to deliver aid to the Syrian people and coordination between the Saudi aid agency and civil society organizations in the country.

Al-Qassem commended the support provided by Saudi Arabia through KSrelief and praised the Kingdom’s prompt response to the humanitarian situation in Syria.

Syrian Minister of Health Dr. Maher Al-Sharaa also met with the KSrelief team and discussed ways to contribute to addressing the needs of the Syrian healthcare sector.

Meanwhile, in Lebanon, KSrelief continues implementing its project to enhance healthcare services for Syrian refugees and the host community in the town of Arsal.

In one month, the Arsal Primary Health Care Center received 12,676 patients and provided 23,386 services across various departments.

The initiative is part of Saudi Arabia’s ongoing humanitarian efforts to alleviate the suffering of those in need, particularly Syrian refugees affected by the ongoing humanitarian crisis.

KSrelief also announced the opening of registration for the Saudi Voluntary Program for Syrians. The program aims to support the Kingdom’s humanitarian efforts by providing critical emergency and medical services to Syrians in need.

The initiative covers surgery, psychological support, gynecology and obstetrics, orthopedics, internal medicine, pediatrics, physiotherapy, speech and communication therapy, and prosthetics, among other treatments.

Registration is available here.


Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts. (SPA)
Updated 07 January 2025
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Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

  • Known across the Arab world for their elegance, quality and intricate embroidery 

RIYADH: Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts, which are sought-after across the Arab world for their exquisite tailoring, quality and intricate embroidery. 

The Hasawi bisht is favored by dignitaries, officials and businesspeople for its aesthetics as well as the rich culture it represents, the Saudi Press Agency reported recently. 

They come in dark or light fabrics depending on taste, the occasion and season.

These garments are often adorned with silk thread, as well as golden and silver zari embroidery in shades of yellow, reddish hues, and white, the SPA reported.

Handmade bishts continue to be in demand despite machine-made options.

Certain families in Al-Ahsa and elsewhere in the Kingdom are renowned for their expertise in crafting handmade and artisanal bishts, with meticulous attention to design, shape and embroidery. 

Prices vary based on craftsmanship, fabric quality, and the type of zari used. Fabrics from Japan or Kashmir, along with German zari, are factors in determining cost. 

Winter bishts, woven from camel hair, come in varying quality and are distinguished by their thickness and weight compared to those made for summer.

Bisht fabrics are woven in Saudi Arabia, Syria and Jordan, with China and India offering similar manufactured options, the SPA added.

The embellishment of the winter Hasawi bisht initially had silk thread, and later incorporated golden and silver. 

Stitching the karmuk, the wide section adorned with zari, can take 14 days by hand, while a machine can complete the task in two hours.