Q&A with Samer Issa-El-Khoury: Building the Formula E racetrack of the future in an Ancient Home of Kings

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Samer Issa-El-Khoury Managing Partner at CBX, who has been in charge of building the racetrack. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
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When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd. (Supplied)
Updated 13 December 2018
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Q&A with Samer Issa-El-Khoury: Building the Formula E racetrack of the future in an Ancient Home of Kings

RIYADH: When the lights go green in Ad Diriyah, Saudi Arabia, Formula E drivers will begin their high-speed sprint to the finish line on a brand-new track in front of a roaring crowd.
But what the thousands of spectators won’t see is the challenge of a lifetime faced by those creating the electric street racing circuit in the heart of a protected UNESCO city that is hundreds of years old.
Samer Issa-El-Khoury Managing Partner at CBX, took responsibility for delivering the venue and preserving Ad Diriyah – taking on a race against time to have the facility completed to host its first event – this is his story.

Q: What did you think when they first said ‘let’s build the track in Ad Diriyah’, a UNESCO heritage site?
When they told us that we are coming to look for a race track in Ad Diriyah, personally I said it’s impossible. We were talking about a world heritage site, the oldest city in Saudi Arabia where the Kingdom was founded.
But once we decided, with Formula E and GSA, to bring the race to Saudi Arabia we were looking for an appropriate location to have a track that fits the sport’s specifications. These were mainly the width of the roads and the length of the track to meet the criteria for safety laid down by the sport’s world governing body, the FIA.
A big team from Formula E, GSA, CBX and SAMF scouted several locations around Ad Diriyah and we finally came up with this, the best location, because we were able to do the civil work required to widen the streets while having the restrictions of the building around it in a UNESCO world heritage site.
We then spent two to three months doing engineering studies, checking how to widen the roads and how to make it challenging with enough turns.

Q: Any construction project comes with significant challenges, but how did you approach protecting the archaeological integrity in Ad Diriyah while getting the site fit for Formula E racing?
We did not touch on the restricted area of UNESCO but we had streets which were the old city boundaries, where you can see the old stone walls and we made sure they were protected and preserved. I felt a personal responsibility for this.
This took months of planning and so much coordination with so many stakeholders to ensure compliance, from Riyadh Development Authority to Diriyah Gate Development Authority, the municipality, the governor’s office, the Ministry of Culture and the Ministry of Tourism.
Even the infrastructure works below the roads, whether by the telecommunications companies, the water company, the electric company, we made sure preservation was at the heart of our work.


Q: Your company CBX has tackled some major projects in its time, but how does this compare?
This is one of the most challenging projects CBX has taken on. That is because of the timeframe we had, firstly the race was supposed to be held in 2019, it was not supposed to be in 2018. So that made it very challenging, but we made it.
We only started construction in September, so we had three months to do what usually requires six to eights months. That meant that we had thousands of machines on site for the construction and up to 3,000 people onsite throughout the last three months.
The track was the most obvious aspect of course but also we had to prepare parking of 300,000 sq m, we had to prepare the E Village, which is almost 180,000 sq m when usually the eVillage is 20,000 sq m. We want to give the whole population of Saudi Arabia something huge. This is a big event coming here and we wanted the supporting E Village to be as big.
We also had to find the space to put the paddock, the Emotion Club, the Royal Box, the grandstands, in a city that is hundreds of years old and the space is very limited.


Q: Talk us through your creation? What will fans and drivers make of the track?
When we unveiled the circuit layout the response worldwide was incredible. Really positive, and people are excited to see the cars going through 21 turns each lap. What is very challenging for the drivers is that some of the turns are ascending, some of them are descending, so not only do you have a slope, but you have a slope and a corner, one second you are going down the next going up.
This will show the drivers’ prowess and technical ability to cope with those turns because it is so easy to make a mistake, to lose speed if you take it a little bit wrong.
Also, at the end of turn 17 you have one of the longest straights, with the new Attack Zone that has been introduced. I think it’s going to be as interesting to see how this attack zone will happen, and whatever they gain on that, they might lose it on the turns.
All this makes the 2018 ‘Saudia’ Ad Diriyah E-Prix more of a drivers’ race than a car or teams’ race.
How do you think people will react when they see what’s been achieved here?
If they’ve been to Formula E, and they’ve been to any of the previous 45 races, what they are going to see built in Saudi Arabia is so much different from what they’ve seen elsewhere. This is really something the GSA wanted to offer to Formula E the chance to feel at home in Saudi Arabia. Especially as the race will be here for at least 10 years.
Everything we are creating, such as the parking, is not just for Formula E, this is in the big masterplan for Ad Diriyah that will be used for the visitors who will be coming during the year.
The conservation of the past is a major element in the project. Formula E is hereto blend in with the heritage and enhance it by bringing electric racing and clean power to Ad Diriyah. It really is the future meeting the past.

Q. What are you most looking forward to on race day?
Once we race starts and ‘We go green in Ad Diriyah’, I’m looking forward to hearing that, especially as it has a double meaning, the green light is on and we go green embracing sustainability with Formula E, I think this will be a new era for this stunning UNESCO heritage site.
The beauty of this Formula E race in Saudi Arabia that is so different to anywhere else I’ve been. I’ve been to every single race in the world and the big difference here is that the whole Saudi government, and all the entities within it, are working as one team. Whether it’s the General Entertainment Authority, the Ministry of Tourism, the Ministry of Foreign Affairs, this Ministry of Interior, the Ministry of Culture, the General Sports Authority, every single entity is working hand in hand to make this project a success.
You have tourism, you have culture, you have food and beverages and fine dining, and you have the online Sharek visa introduced for global visitors which is Saudi Arabia opening up to the world. They are welcoming everyone, and they don’t have to go anywhere to get the visa, it can be done online. They buy their ticket, they get their visa, they print it and bring it to the airport, and they are welcomed to the Kingdom. This is really amazing.


Q. What will you remember most about this project?
I am so proud to be part of this project, this means a lot for CBX and means a lot for Ad Diriyah specifically, and for Saudi Arabia and I’m sure it means a lot for Formula E as well.
So many good memories, so many sleepless nights, so many deadlines to meet. What has been incredible is how so many people came together and worked with a positive mindset, everyone only wanted the success of this event.
We are proud of the effort that CBX put into that process and we’re proud of the effort the young people of the Saudi team who we worked with, how energetic they have been, how this new generation were working more than us. I thought I can work 18 hours without sleep, some of the young Saudis that were part of our team were working 24 hours, really, and it was impressive.
I have been in Saudi Arabia for 15 years, but I have never seen this level of commitment. I’ve been involved in some of the biggest infrastructure projects in Saudi Arabia, and in the world, and I’ve never seen this energy specifically within the Saudi young people I’m working with.
I think this project really is Vision 2030, you can see the diversification from oil going toward the clean energy, you can see how involved the young generation is, you can see how dedicated the government is to be opening up to the world with the online visa system.
From all sides this is Vision 2030, when I look at the track, when I look at this event, I see the future.


From farm to table — handmade cheese finds eager customers in Eastern Province

Updated 5 sec ago
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From farm to table — handmade cheese finds eager customers in Eastern Province

  • Aziza Alghanim’s love of farming developed into a sustainable agriculture business
  • She offers classes on the fundamentals of cheesemaking

QATIF: Aziza Alghanim is the woman behind Khairat Laziza, an initiative born from her passion for the land on her picturesque farm in the charming town of Saihat, which became a sustainable agriculture business.

Her journey began in 2001 when she began growing aromatic citrus fruits and vibrant buckthorn trees while also tending to a small herd of goats.

In 2014, she began making cheese by hand. Her initial offerings were met with overwhelming enthusiasm, selling out swiftly and fueling her motivation to pursue her passion.

Building on this success, she established a specialist factory in 2016, which allowed her to expand the range of crops and products available.

To meet the ever-growing demand, she founded a second specialist factory in 2019, taking the total number of products offered to more than 100.

Now, Khairat Laziza is a fully-fledged business dedicated to serving the community, creating a direct pathway from the fields to consumers’ tables.

Alghanim told Arab News: “My journey in cheese making began in 2014 when I established the Khairat Laziza Foundation, a non-profit organization where the entirety of its revenue is dedicated to supporting charitable causes.”

This commitment to giving back has become a fundamental aspect of her work.

Alghanim has participated in a number of festivals, collaborating with the Al-Ataa Charitable Society and other organizations.

What began as a modest selection of only 10 types of cheese has blossomed into a diverse portfolio.

Today, Khairat Laziza features an array of cheeses, labneh, milk, gelatos, flavorful jams, rich sauces, zesty pickles, biscuits and pizzas, pre-made cheese platters and dried produce, in addition to other dairy-free options, bringing the total number of products to 118.

All are 100 percent natural, free from preservatives and harmful chemicals, and mostly made from ingredients sourced from Alghanim’s farm, she said.

She takes immense pride in finding ways to transform the land’s resources into healthy, nutritious products for the community.

Among her standout creations are “zalloum” cheese, which blends the flavor of halloumi with the texture of mozzarella, healthy biscuits, and an eclectic selection of gelato flavors.

Looking to the future, Alghanim says she is entering a new phase in her journey — shifting her focus to teaching the fundamentals of cheese making.

She has been sharing her expertise through a series of workshops designed for enthusiasts and beginners alike. They teach valuable skills, providing participants with the chance to learn the intricacies of cheese production and providing a deeper appreciation of the art of cheese-making. 


Fearless Saudi 13-year-old launches Vision 2030 podcast

Updated 10 min 26 sec ago
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Fearless Saudi 13-year-old launches Vision 2030 podcast

  • Teenager aims to educate the public about Kingdom’s vision
  • Overcame public speaking fears to become podcaster

RIYADH: Saudi Linda Al-Faisal, who is only 13, aims to make an impact through her podcast, Linda Vision 2030, with each episode featuring a guest trailblazer.

Through her podcast, she connects with thousands of local and international subscribers, engaging in conversations about the Kingdom’s vision.

In her first episode, titled “How Saudi Arabia Became a Global Hub,” she discusses the projects being driven by the Kingdom, led by Crown Prince Mohammed bin Salman, claiming “Saudi Arabia is no longer the land you once knew.”

In her third episode, Al-Faisal interviewed Tamim Turki, a teenage Saudi sports presenter.

Then, in her fourth episode, Al-Faisal sat down Hassan Yusuf, program director for Saudi Arabia’s Real Madrid foundation, where the pair discussed the role of youth in achieving the goals of Vision 2030.

When she was five years old, Al-Faisal was interested in becoming a ballerina, and after being enrolled in classes she later fulfilled her childhood dream. Today, she is a ballerina as well as a podcast host.

Influenced by her friends, who have their own podcast, Al-Faisal decided to create her own platform.

“Why I chose (the topic of) Vision 2030 is because many people don’t know what it talks about or what is going to happen. So, I decided to search and learn more about Vision 2030 so I can teach the people.

“The biggest goal that I want to achieve from my podcast is that I want to make every listener feel proud with all the developments and changes happening in Saudi Arabia.”

After years of presenting at school, facing her fears, Al-Faisal became a natural public speaker, learning communication techniques through observation and practice to become an effective presenter.

“I used to be nervous while presenting during my first time in school. We all learn from our mistakes, and I learned from mine and became stronger. The speeches I used to present in school made me more powerful.”

Al-Faisal’s ballet talent earned her third place in the “Creative Journey Around the Kingdom,” a program launched by the General Entertainment Authority in collaboration with MBC Academy, which sets out to identify local talent.

Al-Faisal’s message to teenagers is to keep dreaming and always stay positive.

“Do not let negative thinking destroy you. Always focus on yourself because you are the main character of your life.”


Saudi ministry signs two agreements to enhance social responsibility in nonprofit sector

Updated 27 min 2 sec ago
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Saudi ministry signs two agreements to enhance social responsibility in nonprofit sector

Saudi Deputy Minister of Environment, Water and Agriculture, Mansour bin Hilal Al-Mushaiti, witnessed the signing of two memoranda of understanding between the ministry and the King Abdullah bin Abdulaziz Foundation for Developmental Housing and Kaaf Strategy, respectively.

The signing ceremony was attended by the ministry’s Undersecretary for Beneficiary Services and Branch Affairs, Ghanem Al-Jadaan.

The signing of the two MoUs aims to enhance the role of the nonprofit sector in fulfilling its social responsibilities and contributing to the development of its operations through community projects and initiatives.

It also seeks to improve the work environment within nonprofit associations and institutions supervised by the Ministry, the Saudi Press Agency reported on Thursday. 
 


Diriyah Gate chief highlights city’s vision as a global blueprint for urban and social development

Updated 23 January 2025
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Diriyah Gate chief highlights city’s vision as a global blueprint for urban and social development

  • Talal Kansara said Davos presence focused on showcasing Diriyah’s role in urban development intertwined with authenticity and tradition

DAVOS: Diriyah Gate Development Authority’s Chief Strategic Management Officer Talal Kansara has outlined the city’s ambition to become a model for urban and social transformation, offering a new way of living while preserving Saudi Arabia’s cultural heritage.

Speaking to Arab News on the sidelines of the World Economic Forum in Davos, Kansara emphasized Diriyah’s role in showcasing urban development intertwined with authenticity and tradition.

“I think we have a unique story when it comes to urban transformation, to share with the world and (also) to learn from the rest of the world,” he said. “The area 20 years from now would be one of the best gathering places in the world, something where people can come and be immersed in a different experience, an experience that touches their souls, touches their heart, by providing them something that is authentic.”

Located on the northwestern outskirts of Riyadh, Diriyah has undergone significant redevelopment, carefully restoring its mud-brick structures that reflect the Najdi architectural style. Recognized as a UNESCO World Heritage Site since 2010, Diriyah is seen as the birthplace of the Kingdom and a living example of the region’s architectural and cultural heritage.

Marking its WEF debut, Kansara said that Diriyah’s participation at Davos aims to showcase the project’s holistic approach, spanning tourism, hospitality, culture and real estate.

“People would see beyond Diriyah as one of the Kingdom’s giga project, they would see elements of Diriyah that that is part of its DNA,” Kansara said.

With a $50 billion development plan in motion, the project seeks to transform Diriyah into a global hub for history, culture and lifestyle while setting new standards for urban planning.

“We have a case that we want to present to the world when it comes to urban transformation,” Kansara said, “and we (want to) foster the dialog between us and people who have urban transformation and urban economy as one of their priorities.”

He added that Diriyah’s practices can serve as a guide for other cities to design spaces catering to human needs, including both locals and visitors.

“People need to walk, they need to interact, they need to socialize,” Kansara said, “also building an infrastructure and building cities where they are welcoming visitors. The infrastructure is not only meant for the (local) community, (but) also for the visitors, because you don’t want the visitors and the tourists to overrun the infrastructure.”

He said that the world is full of examples “where overtourism is somehow jeopardizing and decreasing the quality of the city, and you can see the community bothered from that in different places.”

Central to Saudi Arabia’s national tourism strategy, Diriyah is projected to attract 15 million visitors by 2030 and create more than 250,000 jobs. Kansara said that sustainability is integral to the development plan, ensuring the project meets the needs of a growing population and an influx of visitors.

“Sustainability is not an afterthought. Sustainability has been in the (project) DNA since the master plan,” he said.

Kansara also stressed the importance of preserving both the tangible and intangible elements of Saudi heritage, creating a living, organic space rather than a static museum.

“Diriyah is a place where people can live, walk, dine, play, have fun and learn. You would come in a place that’s not a theme park. This is more of an organic place. You’ll see people living as a visitor. You would interact with people who are living, you would interact with people who are studying, interact with people who are working. And that’s a great opportunity for the visitors to have a real touch, the real exposure to the history of the country of Saudi Arabia.”

Visitors to Diriyah’s pavilion at the Saudi House in Davos have been captivated by its unconventional real-estate approach.

“The thing that people admired and that captured their attention is that usually with a conventional real-estate project, you would see skyscrapers, you would see big buildings, you would see metal and glass. And when they came here, they say, ‘OK, we are not seeing this,’” Kansara said.

“We’re using mud bricks for the entire city, the way that we preserve our architectural language, the way we preserve different social and cultural practices and bring it back to life. So it’s not a museum where you see things, but that’s part of the past. No, this is really bringing things from the past and making something that people really engage with for now and in the future.”


Human resource ministry completes rollout of ‘Professional Verification’ service for expat workers in 160 countries

Updated 23 January 2025
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Human resource ministry completes rollout of ‘Professional Verification’ service for expat workers in 160 countries

  • Service aims to give expat workers reliable academic qualifications, experience and skills required by Saudi labor market 
  • Ministry of Human Resources has covered 1,007 professions as part of implementing ‘Professional Verification’ service

RIYADH: The Ministry of Human Resources and Social Development has completed the final phase of covering all targeted countries that export labor through the “Professional Verification” service within the “Professional Accreditation” program. This initiative aims to enhance the skill levels of the expatriate workforce. The target was achieved by covering 160 countries, in collaboration with the Ministry of Foreign Affairs.
This service is in line with Cabinet Resolution No. 195, which aims to ensure that expatriate workers possess reliable academic qualifications, as well as the practical experience and skills required by the Saudi labor market before entering the Kingdom.
The “Professional Verification” service focuses on the competence of workers in high-skill professions, as well as verifying the alignment of academic qualifications with the appropriate level and field of study. This is done in accordance with approved standards, such as the Saudi Unified Classification of Professions and the Saudi Unified Classification of Educational Levels and Specializations. The service is fully automated and is provided through a unified platform for professional verification, following simplified and fast procedures.

The Ministry of Human Resources has covered 1,007 professions as part of the implementation phases of the “Professional Verification” service, targeting all labor-exporting countries worldwide. The Ministry will continue to cover all high-skill professions, which fall within groups 1-3 according to the Saudi Unified Classification of Professions, including engineering and health professions, in coordination with the relevant government authorities.
It is worth noting the fact that the Ministry of Human Resources and Social Development aims, through this service, to regulate the labor market, improve the quality of jobs and services within the labor market, and enhance productivity levels.