Pampers introduces diapers for premature babies

Pampers is the first global diaper brand to offer a diaper specifically designed for babies this small.
Updated 31 December 2018
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Pampers introduces diapers for premature babies

Pampers has partnered up with the Saudi Pediatric Association (SPA) to initiate its community service program in Saudi Arabia by launching and donating 1 million Preemie diapers to hospitals all over the Kingdom. 

“The happy and healthy development of every baby, including the tiniest little fighters, is our priority,” said Karim El-Fiqi, brand director baby care category at P&G India, Middle East and Africa. “In 2002, we were the first major diaper manufacturer to create a diaper for premature babies globally. When nurses asked us to design a diaper for babies as tiny as 800 grams, everyone at Pampers was inspired to create our best diaper yet for the most vulnerable babies.”

The new Preemie diaper Size P-3 is three sizes smaller than Newborn diapers, specially developed to fit the tiniest and most vulnerable premature babies born in the second trimester and weighing as little as 1 pound (800 grams). 

Pampers is the first global diaper brand to offer a diaper specifically designed for babies this small.

“Caring for such a small and fragile baby can be daunting, but SPA understands that getting families more actively involved in caring for their premature baby aids development, creates valuable bonding time and helps babies get better faster and Pampers has designed a diaper that I believe meets their needs better than anything available to us today,” said Dr. Saad Al-Saadi, consultant neonatologist and member of the board of directors at the Saudi Pediatric Association. “With a contoured and customizable fit, nurses can position these new diapers in a way that’s best for each baby, while not hindering medical care. Having a Pampers diaper as part of the NICU also helps the experience feel more ‘normal’ to moms and dads, which is important, too.”


‘Machines Can See Summit’ to explore future of AI

Updated 06 April 2025
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‘Machines Can See Summit’ to explore future of AI

In its third edition, the Machines Can See Summit — recognized as the largest computer vision event and a leading AI gathering in the Gulf region — has garnered support from several prominent organizations, including Digital Dubai, Yango Group (known for its Arabic voice assistant and delivery robots), Mohamed bin Zayed University of Artificial Intelligence, Mastercard, and Adia Lab. 
Organized by Polynome Events, the summit will take place on April 23-24, offering a unique platform for thought leaders and innovators to explore and discuss groundbreaking advancements in AI and computer vision.
The Machines Can See summit is part of the inaugural Dubai AI Week, organized by the Dubai Center for Artificial Intelligence to explore the future impact of AI across sectors. Held under the patronage of Sheikh Hamdan bin Mohammed bin Rashid Al-Maktoum, crown prince of Dubai, deputy prime minister and minister of defense of the UAE, and chairman of the Dubai Future Foundation, the week brings together global experts, innovators, and policymakers.
“In our partnerships and panels, we strive to reflect the major trends impacting the AI industry,” said Alexander Khanin, head of Polynome Events. “Among these are robotics, agentic AI, and attacks on large language models. With the support of Dubai Police, we will host a unique panel on safe cities and AI.”
The Machines Can See Summit will feature the attendance of key local government officials, including Omar Sultan Al-Olama, UAE minister of state for AI, digital economy, and remote work applications, and Hamad Obaid Al-Mansoori, director general of Digital Dubai. A significant highlight of the event will be the Ministerial Session, which will bring together international government leaders to discuss the role of national IT development in shaping the future of AI.
Adding depth to the event, SAP will host an exclusive workshop titled “Turning AI into Real-World Results.” This interactive session will allow business leaders to design custom AI assistants specifically tailored to their organizations. Attendees will explore how AI can significantly enhance product innovation, optimize supply chains, and transform customer experiences.
“Driven and executed by visionary leadership, Dubai and the UAE continue to set the regional benchmark for AI innovation. At SAP, we’re excited to showcase our Business AI solutions at Machines Can See, empowering organizations to accelerate digital transformation, sharpen their competitive edge, and contribute to the UAE’s vision of becoming a global technology powerhouse,” said Marwan Zeineddine, managing director, SAP UAE.
Among the summit participants is Yango Group, a tech company that transforms global technologies into everyday services tailored for local communities. The company will showcase its human-like AI assistant, Yasmina, its autonomous last-mile delivery robots, and its AI-powered automation solutions for warehouses.


Melbourne hosts 6th ‘From Riyadh to the World’ initiative

Updated 06 April 2025
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Melbourne hosts 6th ‘From Riyadh to the World’ initiative

The Saudi Institute of Internal Auditors, led by its CEO and board member Abdullah Saleh Al-Shebeili, participated in the sixth round of the “From Riyadh to the World” initiative, held on the sidelines of the National Internal Audit Conference in Melbourne, Australia. The participation continues the institute’s efforts to showcase the Kingdom’s most successful professional expertise in the oversight sector in general, and internal auditing in particular.
The event brought together the executive leadership of the Institute of Internal Auditors in Australia, senior executives, and professionals from major Australian government agencies and companies.
During the discussions, various professional topics and successful experiences from the Kingdom were highlighted, including innovative auditing approaches at Sadara Chemical Company, a case study on digital transformation in internal auditing, and the role of data analytics in revolutionizing internal auditing to align with the company’s strategic directions and strengthen its auditing function.
Al-Shebeili said that IIA KSA’s participation in the conference reflects the significant advancements Saudi Arabia has made in internal auditing and oversight. He noted that the Saudi experience has become an international model, thanks to the continuous development of the regulatory and internal auditing system, and the adoption of best practices that have enhanced institutional performance and reinforced governance principles. The CEO added that, with the support of wise leadership, the Kingdom has successfully transformed its business environment and boosted institutional compliance, positioning itself among the leading countries in this field.
Al-Shebeili further highlighted that this progress has contributed to the Institute of Internal Auditors ranking IIA KSA among the world’s top 10 professional associations, noting that this recognition underscores the Kingdom’s esteemed position in the sector. He also reiterated IIA KSA’s commitment to enhancing Saudi Arabia’s presence in the global professional landscape through knowledge exchange with leading institutions, and showcasing achievements that reflect the Kingdom’s dedication to sector development in line with the objectives of Saudi Vision 2030.


Riyadh to host ‘2025 KSA Stakeholder Gathering’ amid booming hospitality, real estate growth

Updated 06 April 2025
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Riyadh to host ‘2025 KSA Stakeholder Gathering’ amid booming hospitality, real estate growth

As Saudi Arabia continues to cement its position as a global tourism and investment hub, Hospitality and Real Estate owners, operators, developers, gigaproject delegations, consultants, manufacturers, and suppliers will convene at the “2025 KSA Stakeholder Gathering” in May in Riyadh. 

Against the backdrop of Vision 2030’s ambitious targets, this event will explore the intersection of heritage and culture with design and guest experience, the adoption of cutting edge technology and innovation as well as the key sustainability initiatives that form a cornerstone of the rapid developments taking place across the Kingdom. 

The “2025 KSA Stakeholder Gathering” will serve as a vital platform for collaboration, networking, and knowledge-sharing among the Kingdom’s top decision-makers.

“‘The 2025 KSA Stakeholder Gathering’ is more than just a conference — it’s a strategic forum where industry leaders can engage in meaningful discussions, forge valuable partnerships, and contribute to the Kingdom’s economic growth,” says Martina Bjorkenor, MD, The Hospitality Network.

The event will feature a distinguished lineup of keynote speakers, including senior leaders, key decision-makers, and industry pioneers who are shaping the future of Saudi Arabia’s real estate and hospitality landscape. 

These experts will provide in-depth insights into the unique and diverse developments shaping Saudi Arabia and the accompanying emphasis on heritage, culture, sustainability and innovation.

Highlights include keynote speakers Philip Wooller, STR, data benchmarking and market forecasting expert in the Middle East’s hospitality sector; and Joseph Bradley on the role of AI and smart technology in transforming the hospitality and real estate industries.

The conference will host a series of expert-led panel discussions, addressing key topics covering design & architecture, technology, development, and sustainability. 

As a highlight of the event, “The Hospitality Awards” will celebrate outstanding achievements in Saudi Arabia’s hospitality and real estate sectors. These awards will recognize innovation, sustainability, and leadership, with categories including “Sustainability Champion of the Year,” “Entertainment Visionary of the Year” and “Luxury Hospitality Pioneer of the Year” and more.Industry nominations will determine the winners, ensuring that the awards reflect the diverse voices of the industry. The ceremony will serve as a platform to honor the industry’s top innovators and visionaries.

In addition to structured discussions and presentations, attendees will have the opportunity to engage in casual networking sessions. 

Specially curated networking sessions, coffee breaks, and evening receptions will provide a relaxed environment for industry professionals to connect, discuss potential collaborations, and strengthen business relationships. These informal gatherings will complement the main agenda, allowing attendees to exchange ideas and explore partnerships in a dynamic and engaging atmosphere.

With an agenda featuring thought-provoking discussions, expert insights, and unparalleled networking opportunities, the “2025 KSA Stakeholder Gathering” is a must-attend event for industry professionals. Participants will gain valuable knowledge, explore business prospects, and celebrate the advancements driving Saudi Arabia’s hospitality and real estate industries forward.

For more information about the event, speaker lineup, or to register, please visit www.t-h-n.com or contact info@t-h-n.com.


Jahez gives back to community with Ramadan initiatives

Updated 05 April 2025
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Jahez gives back to community with Ramadan initiatives

Jahez International Company, a platform that connects customers with restaurants through online orders, organized a series of community-driven and customer focused initiatives during March. These included strategic partnerships, exclusive collaborations, exciting competitions, and traditional celebrations, reflecting the company’s broader strategy to engage with its customers and support the community.

Recognizing Ramadan as a time that brings people together through shared values and traditions, Jahez implemented its March initiatives in a way that balanced its social impact in the community while engaging its customers. Each initiative launched during the period was selected to address different community needs while offering customers meaningful ways to celebrate the values behind the holy month.

Bader Al-Ajeel, chief executive of Jahez, said: “We at Jahez International are committed to creating long-term value through initiatives that strengthen our role as contributors to the Kuwaiti community. This Ramadan, we aligned our efforts through strategic partnerships and specific programs that support various causes and spread awareness, while also deepening our engagement with our valued customers. These initiatives are part of our broader roadmap for 2025 that integrates social responsibility into our operations.” 

Bader Al-Ajeel, CEO of Jahez International

During Ramadan, Jahez launched the “Jahazeyat Menu,” a special sharing box priced at 2.95 Kuwaiti dinars ($10). It included stuffed grape leaves, chocolate fudge, mahalabia, and a festive Gargee’an gift box. Customers could easily find it on the Jahez app under its own listing.

The company introduced a TV series called “Qafsha Show” for its partners. The series aired on KTV and online platforms and featured a different Jahez partner daily. Through the show, guests highlighted their Jahez-affiliated restaurants and the stories behind them, offering viewers a closer look at the people and passion driving local businesses.

Additionally, Jahez introduced its exclusive collaboration between doh! and Chef Sawsan Matbakhi, which introduced a new special menu item.

Jahez also distributed more than 4,000 iftar meals. The initiative was launched in collaboration with Zajel Kuwait, a local nonprofit organization. Additionally, the company participated in the “Longest Iftar Table” initiative, a renowned event held at Souq Sharq where people gather to break their fast.

Moreover, Jahez initiated strategic partnerships with four local charities, namely Direct Aid Charity, Balad Alkhair Society, Al-Waqf Al-Ensani Society, and Alnajat Charity.


Samsung MENA taps ChannelEngine to power growth

Updated 05 April 2025
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Samsung MENA taps ChannelEngine to power growth

ChannelEngine, a provider of marketplace integration and operation software solutions, announced its collaboration with Samsung Electronics MENA to streamline and expand Samsung’s presence across online marketplaces in the MENA region.

Samsung, a global technology leader, has long been at the forefront of innovation, delivering cutting-edge products and solutions to consumers worldwide. To further strengthen its marketplace presence and optimize integration with leading e-commerce platforms, Samsung selected ChannelEngine as its preferred integration partner. With a local presence in MENA and direct API integrations with Noon and other key regional marketplaces, ChannelEngine is uniquely positioned to support Samsung’s digital growth strategy.

With ChannelEngine’s advanced marketplace technology, Samsung MENA will seamlessly integrate its product catalog into key marketplaces, eliminating inefficiencies caused by manual processes. This integration will allow Samsung to maintain brand control, optimize product listings, and synchronize inventory, pricing, and order management across multiple marketplaces. By automating these processes, Samsung can improve operational efficiency, focus on scaling its marketplace business and increase revenue.

Niels Floors, vice president of strategic development and regional lead at ChannelEngine, commented: “Samsung is an industry giant with an ambitious e-commerce strategy, and we are excited to help them take their marketplace operations to the next level. Our local expertise in MENA, combined with our seamless integration capabilities, ensure Samsung can navigate the complexities of marketplace selling while optimizing their presence and revenue across leading platforms.”

Sabrina Wurfel, director of D2C at Samsung Electronics MENA, added: “As a leading technology company, Samsung is committed to delivering exceptional user experiences across all touch points, including our marketplace operations.”

By collaborating with ChannelEngine, we can seamlessly integrate with key marketplaces, optimize stock updates, reduce complexities associated with multi-platform management, and ensure a more cohesive e-commerce strategy. This partnership enables us to expand our presence across key markets in MENA, providing our consumers with a seamless and efficient shopping experience. Additionally, it allows us to combine our shared strengths and expertise to drive growth and innovation in the region.”