Pampers introduces diapers for premature babies

Pampers is the first global diaper brand to offer a diaper specifically designed for babies this small.
Updated 31 December 2018
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Pampers introduces diapers for premature babies

Pampers has partnered up with the Saudi Pediatric Association (SPA) to initiate its community service program in Saudi Arabia by launching and donating 1 million Preemie diapers to hospitals all over the Kingdom. 

“The happy and healthy development of every baby, including the tiniest little fighters, is our priority,” said Karim El-Fiqi, brand director baby care category at P&G India, Middle East and Africa. “In 2002, we were the first major diaper manufacturer to create a diaper for premature babies globally. When nurses asked us to design a diaper for babies as tiny as 800 grams, everyone at Pampers was inspired to create our best diaper yet for the most vulnerable babies.”

The new Preemie diaper Size P-3 is three sizes smaller than Newborn diapers, specially developed to fit the tiniest and most vulnerable premature babies born in the second trimester and weighing as little as 1 pound (800 grams). 

Pampers is the first global diaper brand to offer a diaper specifically designed for babies this small.

“Caring for such a small and fragile baby can be daunting, but SPA understands that getting families more actively involved in caring for their premature baby aids development, creates valuable bonding time and helps babies get better faster and Pampers has designed a diaper that I believe meets their needs better than anything available to us today,” said Dr. Saad Al-Saadi, consultant neonatologist and member of the board of directors at the Saudi Pediatric Association. “With a contoured and customizable fit, nurses can position these new diapers in a way that’s best for each baby, while not hindering medical care. Having a Pampers diaper as part of the NICU also helps the experience feel more ‘normal’ to moms and dads, which is important, too.”


SABIC wins Edison Awards for innovations that are helping build a better world

Updated 04 April 2025
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SABIC wins Edison Awards for innovations that are helping build a better world

Despite the complex challenges on the world stage, SABIC continues to stand out with its innovative solutions for a sustainable future, creating solutions that benefit both humanity and business.

Honoring SABIC’s commitment toward innovation, the prestigious Edison Awards has recognized the company for an unprecedented six of its innovative solutions across three categories — Material Science, Green Energy Transition, and Clean Water, Food & Agriculture – demonstrating once again how innovation and collaboration remain core drivers of its growth strategy.

This is the fifth year in a row that SABIC’s solutions have been recognized by the Edison Awards, which honors the world’s most innovative new products, services, and business leaders.

SABIC won one gold, two silver, and three bronze awards.

In the Materials Science category, SABIC won four awards:  LNP WF0087N and WFB16NiQ compounds for smartphone middle frames that boost fire safety and signal performance; LEXAN LUX2289, the first ultra-white light-shielding material for headlight brackets; THERMOCOMP WFC061I, the first FR, laser-weldable thermoplastic for electric vehicle control units; and LNP ELCRES FST2734E, the first FST-compliant, sustainable, high-quality thermoplastic for railway interiors.

SABIC won an award each in the Green Energy Transition category for developing the world's first electrically powered steam cracking in partnership with BASF and Linde; and in the Clean Water, Food & Agriculture category for its unique, patented process that transforms by-product gypsum and CO2 into valuable agricultural products.

The company’s innovations are developed at its global network of innovation hubs, across the Middle East, Asia, the US and Europe.

Through these centers, SABIC develops groundbreaking technologies and market-focused solutions that address the world's evolving needs.  

With its TRUCIRCLE initiative, SABIC develops a variety of innovative applications used across the value chain.

The initiative encompasses the company’s circular materials and technologies, including certified circular polymers from chemical recycling of used plastic, certified bio-based renewable polymers, and more.

Moreover, SABIC is seeking to improve the overall sustainability of energy storage solutions enabled by its BLUEHERO initiative, which is designed to help accelerate the transition to electric power and support meeting global goals on climate change.

SABIC also emphasizes strengthened partnerships with Saudi universities through knowledge-sharing initiatives that build their capabilities and drive groundbreaking ideas.

For instance, SABIC and King Abdullah University of Science and Technology have collaborated to develop a new technology for metalizing plastics that eliminates the use of a chemical that is classified as a substance of very high concern by the EU.

SABIC Agri-Nutrients is also bringing differentiated bio-enhanced fertilizer products to the market.

Its portfolio includes biologically enhanced urea fertilizer powered by BiOWiSH, which has the potential for lower greenhouse gas emissions than conventional urea and for increased sequestration of atmospheric carbon dioxide into the soil.


Tumi unveils ‘19 Degree Lite’ luggage collection

Updated 02 April 2025
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Tumi unveils ‘19 Degree Lite’ luggage collection

International travel and lifestyle brand Tumi has introduced 19 Degree Lite, the latest — and lightest — addition to the world of high-end luggage. To celebrate the new collection, German-raised fashion entrepreneur and creative Xenia Adonts stars in the first chapter of the campaign, with chapter two starring global ambassador Lando Norris to follow later this spring.

The 19 Degree Lite collection reimagines hardside for the lighter — rebuilding Tumi’s icon from the bottom up with revolutionary lightweight materials and details. Every element — from its highly resilient Tegris construction to unique features like the low-density magnesium telescoping handle — was considered, tested and selected for lighter journeys. The globally assorted collection includes four sizes available in three core colors: Blush, Titanium Grey, Black Graphite, and two seasonal colors: Amber and Cobalt.

To introduce the collection, Tumi tapped Adonts for her first-ever global brand campaign. Directed by Keane Pearce Shaw and photographed by Emma Summerton, the campaign channels the feeling of lightness that comes with carrying the 19 Degree Lite collection. 

The campaign follows Adonts as she travels through the hustle and bustle of Mexico City with her 19 Degree Lite by her side. Together, they navigate the busy streets with a fluidity of movement that spotlights freedom and effortlessness that 19 Degree Lite delivers.

“19 Degree Lite was born out of our deep understanding of how Tumi customers travel — and our passion for perfecting their journeys,” said Creative Director Victor Sanz. “Every component was carefully considered, tested and selected for lighter journeys without compromising quality or performance.”

The result of this meticulous design is an effortlessly lightweight collection that allows our customers to move through the world with even greater ease.”

The new collection ranges in price from $795-$995. 

The 19 Degree Lite collection is available in Tumi stores worldwide and on the brand’s website. 


Dubai Humanitarian wins gold at Middle East and North Africa Stevie Awards

Updated 02 April 2025
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Dubai Humanitarian wins gold at Middle East and North Africa Stevie Awards

Dubai Humanitarian has won gold for “Innovation in Technology” in the nonprofit category at the Middle East and North Africa Stevie Awards. The recognition honors Dubai Humanitarian’s pioneering Humanitarian Logistics Databank, a digital platform transforming global aid coordination and delivery.

Developed to enhance emergency response efforts, the Humanitarian Logistics Databank is a first-of-its-kind platform that provides real-time visibility on lifesaving aid stockpiles across key humanitarian hubs, starting with Dubai, Italy, and Panama. Supported by customs authorities in each country, the platform streamlines aid operations, allowing response teams to quickly locate and mobilize critical supplies.

Giuseppe Saba, CEO and board member of Dubai Humanitarian, said: “We are honored to receive this prestigious award, our second Stevie Award for the Humanitarian Logistics Databank. When we created this platform in 2017, our goal was to enhance the way aid is prepositioned, managed and deployed, enabling a faster, more coordinated response to crises worldwide. Humanitarian aid is often lifesaving, and as a proactive member and host of the humanitarian community, we must continuously evolve to meet the urgent needs of those we serve.”

The Middle East and North Africa Stevie Awards celebrate innovation and excellence across industries, recognizing organizations that drive meaningful change through groundbreaking initiatives. Dubai Humanitarian’s achievement highlights the growing impact of digital transformation in the humanitarian sector, setting a new benchmark for efficiency and global collaboration.

Dubai Humanitarian, formerly known as the International Humanitarian City, is the largest humanitarian hub in the world. It was founded in 2003 by Sheikh Mohammed bin Rashid Al-Maktoum, vice president and prime minister of the UAE and ruler of Dubai, to proactively support the efforts of the international humanitarian community.


Turki B. Albacker named CEO of Aster Sanad Hospital

Updated 02 April 2025
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Turki B. Albacker named CEO of Aster Sanad Hospital

Aster DM Healthcare has announced the appointment of Professor Turki B. Albacker as chief executive of Aster Sanad Hospital, based in the Kingdom. This strategic appointment aligns with Aster’s commitment to strengthening its presence in the Saudi healthcare sector and enhancing patient-centric care.

Albacker brings extensive expertise in healthcare leadership, cardiac surgery, and medical education to his new role. His appointment is expected to drive operational excellence, financial sustainability, and strategic growth at Aster Sanad Hospital. He will report directly to Mohamed Alshamari, CEO of Aster Hospitals and Clinics, Saudi Arabia.

As CEO, Albacker will lead hospital strategy, patient care optimization, and service expansion while ensuring high standards of healthcare delivery. His focus will be on strengthening Aster Sanad’s brand positioning, implementing lean operational processes, and enhancing hospital performance to support the organization’s long-term vision.

Alshamari said: “Prof. Turki’s leadership and deep expertise in healthcare will be instrumental in advancing Aster Sanad’s mission. His strategic approach and commitment to innovation will enhance patient outcomes and reinforce our commitment to excellence in the Kingdom.”

Turki has an impressive background in clinical practice, policy development, and medical research. Prior to joining Aster, he held several key leadership positions, including chairman of the Cardiac Sciences Department at King Fahd Cardiac Center, dean of Prince Sultan bin Abdulaziz College for Emergency Medical Services, and vice president of the Saudi Society of Cardiac Surgeons.

He has also served as a consultant for leading healthcare organizations and contributed significantly to medical policy and education. With nine years of experience in revenue cycle management and health insurance, he brings valuable insights into financial performance and operational efficiencies in the healthcare sector.

Turki said: “I am honored to join Aster DM Healthcare and lead Aster Sanad Hospital in its journey toward clinical excellence and patient-centric innovation. Together with our dedicated team, we will continue to elevate healthcare standards and expand access to high-quality services in Saudi Arabia.”


Jameel Motors brings Changan to South Africa

Updated 01 April 2025
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Jameel Motors brings Changan to South Africa

Jameel Motors, a provider of mobility solutions and partner of choice to top automotive brands, and Changan Automobile, have signed an agreement to distribute sports utility vehicles, sedans, pickups, and new energy vehicles in South Africa.

This marks a new market entry for Jameel Motors. The South African market represents a significant long-term investment opportunity, given that it is the largest automotive market in Africa, with new vehicle sales totaling more than 500,000 in 2024, as well as the growing demand for affordable vehicles with the latest technology. In January 2025, the new passenger car market saw an increase of 18.3 percent cars sold year on year. Jameel Motors’ commitment includes creating jobs and developing local dealerships, contributing to the economic growth of the country.

Jameel Motors will initially focus on the distribution of Changan and Deepal products. Changan offers sedans, SUVs and pickup combustion engine vehicles, while Deepal focuses on NEVs. Both Deepal and Changan vehicles are ideal for South Africa’s diverse terrain and road conditions. Building on its strong track record, Jameel Motors is well positioned to meet local customer preferences. Vehicles will be available for purchase in Q4 2025.

Jasmmine Wong, CEO — mobility, Abdul Latif Jameel, said: “We are thrilled to announce Jameel Motors’ market entry to South Africa, especially as we do so with Changan Automobile, a forward-thinking automotive player with exceptional products. We are looking forward to driving long-term growth in the market and empowering drivers across South Africa with expanded and superior personal mobility choices.”

XIAO Feng, general manager, Changan Automobile Middle East and Africa business unit, said: “This is a new milestone for our business in South Africa. Changan Automobile, as a leading Chinese automotive company, has been committed to building a world-class automotive brand. We are confident that, through the strategic cooperation with Jameel Motors, we will be a key player in the South African market.”

Jameel Motors in South Africa will be headed by Marinus Venter, an accomplished professional with 18 years of experience leading automotive brands. Having been at the forefront of introducing new and innovative vehicle models to the market for the likes of Nissan and Mercedes-Benz Vans, Venter brings with him extensive expertise in after-sales, marketing, business planning, product management, customer service, and parts.

He said: “I am honored to join a business that is building on 70 years of automotive excellence, as we introduce Changan and Deepal vehicles to South Africa. By leveraging Jameel Motors’ extensive experience and Changan Automobile’s renowned focus on safety, quality, and technology, I believe we can effectively meet the diverse automotive demands of South African drivers and deliver a positive market experience.”

Changan Automobile is one of China’s four largest automotive groups, with a presence in 70 countries, sales of 2.7 million units (2024) and a strong focus on safety, innovation and technology.

Jameel Motors represents some of the world’s most recognized commercial and passenger vehicle brands and has operations in more than 10 countries across the Middle East, Africa, Europe, Asia and most recently Australia. This agreement marks another milestone as Jameel Motors continues to expand internationally and harness innovation for the future of mobility.