INTERVIEW: Saadia Zahidi — A woman’s voice amid the macho power players at Davos

Saadia Zahidi, 38-years-old, is a member of the WEF’s managing board. (Illustration by Luis Grañena)
Updated 21 January 2019
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INTERVIEW: Saadia Zahidi — A woman’s voice amid the macho power players at Davos

  • Saadia Zahidi, 38-years-old, is a member of the WEF’s managing board
  • She agrees that the WEF has a challenge on the low level of female participation at Davos

DAVOS: The annual meeting of the World Economic Forum (WEF), which kicks off tomorrow in the Swiss resort of Davos, is predominantly a late-middle-aged male affair. About 78 percent of the attendees in 2019 are men, with an average age of 54.
Saadia Zahidi is a breath of Alpine fresh air in this clubby world of macho power players. The 38-year-old member of the WEF’s managing board, and head of its Center for the New Economy and Society, is a rising star at the forum, and a key shaper of its thinking on social, gender and employment issues.
She agrees that the WEF has a challenge on the low level of female participation at Davos. But she believes that only reflects the wider world, where despite years of recognizing the need for gender equality in politics, business and society at large, women are still a minority when it comes to the commanding heights of the policymaking process.
“There’s a long way to go to get to 50/50 participation at Davos, but that reflects a global problem, reflecting the practices of global leadership,” she said. Only single-digit percentage proportions of the leaders of the world’s biggest corporations are female, while only a slightly bigger number of heads of state are women, she said, adding: “We have quite a way to go.”
As she recognizes, it is not just a WEF problem. Last year, she published a seminal work on gender equality as it especially related to the Middle East and the wider Muslim world. It is entitled “Fifty Million Rising,” a reference to the number of women that have joined the workforce in Islamic economies.
The work was optimistic in tone, charting the progress of women as more equal participants in their economies, be they McDonald’s workers in Pakistan, IT technicians in Egypt, or running big conglomerates in Saudi Arabia. The underlying message was that the empowerment of women was inexorable.
By the end of last year, Zahidi seemed to have lost some of that positivity. A report authored by her for the WEF on the gender gap — the difference in pay and conditions for men and women doing more or less the same job — found that on average, female workers were paid just 63 percent of men’s wages for the same job.

The overall picture is that gender equality has stalled. The future of our labor market may not be as equal as the trajectory we thought we were on.

At current rates of progress, it would take 202 years to close that gap, leading her to conclude: “The overall picture is that gender equality has stalled. The future of our labor market may not be as equal as the trajectory we thought we were on.”
So what has gone wrong in the movement to empower women?
Zahidi identifies two main reasons for the lack of progress. “There have been big shifts in the labor market with greater use of technology and automation, and women have borne the greater brunt associated with those changes,” she said.
“There’s a perception that blue-collar men in manufacturing are being put out of work by automation, but many women in service sectors, especially in the emerging world, are feeling the effects just as much if not more.”
More women than ever are graduating from universities, but many are not qualified in the skills required in the modern digital world, in science, technology and maths.
The second reason is that many countries and societies are still not balancing domestic roles more efficiently between men and women. “It still seems to be women who have the main responsibility for unpaid care work, be it in child care, elder care or other aspects of home life,” she said.
“So women are less present in the paid economy than they are in the unpaid economy. It’s a structural factor, but you shouldn’t really need a business case to move forward on gender equality, because there’s also a very clear moral argument to be made.”
The movement for gender equality and female empowerment has been a factor in social and economic policymaking in many Arab Gulf economies, particularly in Saudi Arabia, where it is a prominent feature of the Vision 2030 reform plan.

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BIO

Born in Lahore, Pakistan, 1980

Education

•Smith College, Massachusetts, US — economics degree

•Graduate Institute, Geneva, Switzerland — master’s in international economics

•Harvard Kennedy School — master’s in public administration

Career

•Joined WEF as economist, 2003

•Currently head of WEF’s Center for the New Economy and Society; •member of managing board

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Zahidi agrees that there has been some progress in recent decades, with greater investment in girls’ education leading to more skilled women in employment and all the social and cultural changes that brings. That advancement can also lead to “pushback” by women against some of the cultural and social restraints imposed on them by conservative societies.
“It’s not surprising now that there are more questions being asked about the viability of something like the (Saudi) guardianship laws,” she said. “Largely speaking, the guardianship laws are an additional barrier, whether it’s a question of transport, the ability to get from point A to point B. Is it a question of availability of transport, or because you don’t have the permission of one person? It’s a barrier that women will face and men won’t face.”
Although probably best known for her work at the WEF on gender and employment issues, last year her role was broadened to take responsibility for the “new economics” that the forum views as essential in the age of the Fourth Industrial Revolution — the confluence of digital, technological and communications factors that the WEF sees as having a profound effect on economic relations.
In October 2018, Zahidi led a study group at a WEF meeting in Dubai on the subject of the new economy. Those deliberations resulted in the recent publication of a WEF white paper on the subject. Her enthusiasm on the topic is obvious and infectious.
“It was an exercise in how to offer newer as well as the traditional voices on how we manage and direct our economy,” she said. She believes that modern economies, under pressure from digitalization and technological change amid volatile geo-economic conditions, have to seek answers to four big questions.
“First, do we need to fundamentally rethink what constitutes economic value, and what practical avenues exist for doing so?” she asked. She believes that new types of assets and economic activity are not well understood, and that new sources of consumer welfare are not adequately measured.
“What’s the value of the open knowledge on Wikipedia, or the toll taken by the incursion of digital technology into our private lives?” she asked. The answers will have fundamental repercussions for traditional methods of valuing economic activity, such as gross domestic product (GDP) and the price mechanism, she believes.
Second, Zahidi posed the question of whether, in the age of Big Data, we need to address the issue of the market concentration created by online platforms. Digital platforms bring undoubted benefits in terms of new services, greater choice, faster access and lower costs.

 

There’s a long way to go to get to 50/50 participation or men and women at Davos, but that reflects a global problem.

“Yet at the same time, scale and the resulting concentration of market power can offset some of these benefits, with potential repercussions on innovation, quality and distributional outcomes,” she said, adding that we need to think again about the regulatory regimes that govern the digital economy.
Third, the new economics must consider whether policymakers need to put in place practical measures for job creation. Technology and automation are forcing major transformations on employment practices. “If managed wisely, these transformations could lead to a new age of good work, good jobs and improved quality of life for all. If managed poorly, they pose the risk of greater inequality and broader polarization,” she wrote in the white paper.
Finally, the new economics must consider the need for new social “safety nets” for those who get left behind by the rapidly changing digital transformation. “In developed economies, the efficacy of social insurance policies tied to formal work and stable employment contracts is depleting, as increasing numbers of people become displaced or experience insecure work, low pay and unequal access to good jobs,” she said.
“In developing economies, where work has largely been diverse and informal, technological advances look set to continue that trend and offer additional flexible work opportunities, leaving open the question of what a future social protection model might look like.”
These issues will be among the questions considered at Davos 2019. Despite the withdrawal from the annual meeting of some prominent regular attendees — most of the US government sector, for example — Zahidi is confident that it will be another success. “My main aim this year is to raise and discuss issues that are starting to pose challenges, and to build coalitions to tackle them,” she said.


Oil Updates — crude steadies as market awaits fresh US tariffs

Updated 7 sec ago
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Oil Updates — crude steadies as market awaits fresh US tariffs

  • Concerns remain on how fresh US tariffs will be implemented
  • Some analysts caution about bearish impact on oil prices from demand standpoint

SINGAPORE: Oil prices steadied in thin trading on Wednesday after falling in the previous session on concerns that new US tariffs, set to be unveiled at 11:00 p.m. Saud time, may deepen a global trade war that could limit crude demand.

Brent futures were unchanged at $74.49 a barrel by 9:22 a.m. Saudi time after slipping 0.4 percent on Tuesday. US West Texas Intermediate crude futures rose 3 cents to $71.23 after dropping 0.4 percent. Prices settled at their highest in five weeks on Monday.

The White House confirmed on Tuesday that President Donald Trump will impose new tariffs on Wednesday, though it provided no details about the size and scope of the trade barriers.

“Oil prices increased nearly 2 percent in March but have remained steady since as markets await clarity on Trump’s universal tariff plans ahead of ‘Liberation Day.’ The thin trading volumes in the oil market indicate rising concerns about these tariffs, despite some positive demand signals from mainland China,” said Phillip Nova’s senior market analyst Priyanka Sachdeva.

At 9:23 a.m. Saudi time, Brent trading volumes were at 13,936 lots for June, compared with 672,617 lots of open interest for the same month, ICE data on the LSEG pricing platform showed.

For weeks, Trump has touted April 2 as “Liberation Day,” which would bring new duties that could rattle the global trade system.

“The (tariff) announcement could impact prices either to the upside or the down, although the balance of risk lies to the downside, given that weaker-than-expected tariff measures are unlikely to drive a significant rally in Brent, while stronger-than-expected measures could trigger a substantial selloff,” BMI analysts said in a note.

The declines were offset by threats by Trump to impose secondary tariffs on Russian oil, and as he ramped up sanctions on Iran on Monday as part of his administration’s “maximum pressure” campaign to cut its exports.

“Should the tariff pressures prove successful for Trump and enable a Russia-Ukraine ceasefire, there is a scenario where these punitive measures could be short-lived, with tariffs potentially bullish for crude oil and bearish for products,” said Rystad Energy’s Vice President of commodity markets, Janiv Shah.

“So far, oil prices have remained muted, awaiting an official reaction from major importing nations on the newly proposed tariffs.”

US oil and fuel inventories painted a mixed picture about supply and demand in the world’s biggest producer and consumer.

US crude oil inventories rose by 6 million barrels in the week ended March 28, according to sources, citing the American Petroleum Institute. Gasoline inventories, however, fell by 1.6 million barrels and distillate stocks fell by 11,000 barrels, the sources said.

Official US crude oil inventory data from the Energy Information Administration are due later on Wednesday. 


Saudi Jameel Motors to enter South African market by distributing China’s Changan vehicles

Updated 01 April 2025
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Saudi Jameel Motors to enter South African market by distributing China’s Changan vehicles

RIYADH: Saudi Arabia’s Jameel Motors has entered the South African market, securing exclusive rights to distribute vehicles from Chinese company Changan.

The firm, owned by Saudi Arabia's Abdul Latif Jameel Group, has signed a deal to distribute SUVs, sedans, pickups, and electric vehicles in the African country, according to a statement.

South Africa, the continent’s largest automotive market, presents a strong long-term investment opportunity, driven by growing demand for affordable, tech-enabled vehicles.

The country saw a 18.3 percent year-on-year increase in new passenger car sales in the country in January.

In a statement, Jasmmine Wong, CEO — Mobility at Abdul Latif Jameel, said: “We are thrilled to announce Jameel Motors’ market entry to South Africa, especially as we do so with Changan Automobile, a forward-thinking automotive player with exceptional products.”

Wong added: “We are looking forward to driving long-term growth in the market and empowering drivers across South Africa with expanded and superior personal mobility choices.”

Jameel Motors’ commitment includes creating jobs and developing local dealerships, contributing to the country’s economic growth.

Under the terms of the newly signed agreement, Jameel Motors will initially focus on the distribution of Changan and Deepal products.

Changan offers sedans, SUVs, and pickup combustion engine models, while Deepal focuses on new energy cars.

Building on its strong track record, Jameel Motors is well-positioned to meet local customer preferences, with vehicles expected to be available for purchase in the fourth quarter of 2025.

Xiao Feng, general manager at Changan Automobile Middle East and Africa business unit, said: “This is a new milestone for our business in South Africa. Changan Automobile, as a leading Chinese automotive company, has been committed to building a world-class automotive brand.”

Feng added: “We are confident that, through the strategic cooperation with Jameel Motors, we will be a key player in the South African market.”

Jameel Motors in South Africa will be led by Marinus Venter, an expert with 18 years of experience in leading automotive brands.

“I am honored to join a business that is building on 70 years of automotive excellence, as we introduce Changan and Deepal vehicles to South Africa,” Venter said.

“By leveraging Jameel Motors’ extensive experience and Changan Automobile’s renowned focus on safety, quality, and technology, I believe we can effectively meet the diverse automotive demands of South African drivers and deliver a positive market experience,” the country manager at Jameel Motors South Africa added.


Saudi MSME lending hits $94bn driven by government-backed reforms 

Updated 01 April 2025
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Saudi MSME lending hits $94bn driven by government-backed reforms 

RIYADH: Credit facilities extended to micro, small, and medium enterprises in Saudi Arabia grew by 27.62 percent year on year in 2024, totaling SR351.7 billion ($93.8 billion), according to official data. 

The Kingdom’s central bank, also known as SAMA, revealed that 94.82 percent of these loans were provided by Saudi banks, while finance companies contributed 5.18 percent. 

MSME lending made up 9.4 percent of banks’ and 18.9 percent of finance companies’ loan portfolios in 2024, reflecting growing alignment with the government’s Vision 2030 target of allocating 20 percent of credit to this vital sector. 

In 2024, medium-sized enterprises received the largest share of credit facilities, totaling 53.23 percent, or SR187.21 billion. 

Micro enterprises — those generating up to SR3 million in revenue with a workforce of no more than five employees — saw substantial growth, with credit increasing by 70 percent to SR42.32 billion, despite holding a smaller overall share. 

Credit to small enterprises, which made up 34.74 percent of MSME financing, rose by 32.4 percent to SR122.17 billion during the same period. 

The sharp increase in bank lending to Saudi Arabia’s SMEs aligns closely with the Kingdom’s Vision 2030 objective of raising the sector’s contribution to gross domestic product to 35 percent. 

To help achieve this target, Saudi banks are increasingly extending credit to small businesses, supported by government-backed incentives such as the Kafalah loan guarantee program, which operates under the supervision of Monsha’at. 

Through Kafalah, the government guarantees up to 80 percent of loans extended to eligible SMEs, significantly reducing the risk for commercial banks and encouraging broader lending. 

The SME Bank plays a complementary role by targeting underserved and high-risk segments through alternative financing solutions, such as debt-based crowdfunding. 

In its latest move, the institution allocated SR240 million in partnership with fintech platforms Manafa, Lendo, and Tameed, enabling short-term, flexible financing of up to SR1 million for qualifying MSMEs. 

Together, these efforts are expanding access to capital across the SME landscape, supporting entrepreneurship, job creation, and economic diversification. 

According to the latest report by Monsha’at, in the fourth quarter of 2024, the Kingdom saw a 67 percent quarter-on-quarter surge in new commercial registrations, totaling more than 160,000 new businesses, bringing the total to over 1.6 million registered enterprises nationwide. 

The rise was particularly strong in e-commerce, with a 10 percent increase in new digital business registrations, pushing the total number of e-commerce firms to 40,953 by the end of the year. 

Riyadh province led the growth, accounting for 39 percent of all new registrations, followed by Makkah with 17 percent, the Eastern Province with 16 percent, and smaller but growing contributions from regions like Qassim and Asir. 

This surge in new business formation reflects increasing entrepreneurial activity across the Kingdom — a trend aligned with goals to diversify the economy and build a thriving private sector. 

The synchronized rise in both entrepreneurial activity and credit availability reflects a maturing SME ecosystem and a coordinated national strategy to fuel private sector-led growth. 


New laws simplifying Saudi business registration to take effect

Updated 01 April 2025
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New laws simplifying Saudi business registration to take effect

RIYADH: Saudi Arabia is set to introduce significant changes to its business registration system when the new Law of Commercial Register and Law of Trade Names take effect on April 3. 

Abdulrahman Al-Hussein, the Ministry of Commerce’s official spokesperson, highlighted that one of the major changes includes the abolition of subsidiary registers, making a single commercial register sufficient, the Saudi Press Agency reported. 

The laws, announced in September, also eliminate the requirement to specify the city of registration, meaning a single commercial registration will be valid across all regions of the Kingdom, Al-Hussein added. 

The changes come as Saudi Arabia saw a 60 percent increase in commercial records in 2024, with 521,969 issued compared to the previous year, according to the Ministry of Commerce. 

The moves also align with the Kingdom’s economic diversification efforts, aimed at reducing reliance on oil and increasing the private sector’s contribution to the gross domestic product from 40 percent to 65 percent by 2030. 

Al-Hussein said the Law of Commercial Register “cancels the expiration date for the commercial register, requiring only an annual confirmation of the data.”

He underlined that the commercial registration number will now serve as the establishment’s unified number, starting with “7.” 

Existing subsidiary registers will have a five-year grace period to comply with the new regulations. 

Additionally, the updated Trade Names Law now permits the reservation and registration of trade names in English, including letters and numbers, a shift from the previous rule, which only allowed Arabic names without foreign characters or digits. 

The change also allows trade names to be managed separately from the establishment, enabling their ownership transfer. It prevents the registration of identical or similar names for different businesses, regardless of their activities. 

Al-Hussein added that this law includes provisions for reserving family names as trade names and sets standards for prohibited or misleading names. 

The Saudi Cabinet approved these changes on Sept. 17, with the government aiming to streamline business operations and improve the overall working environment. 

In a post on his X account at the time, Commerce Minister Majid bin Abdullah Al-Qasabi emphasized that the changes would streamline the procedures for reserving and registering trade names, thus protecting and enhancing their value, in line with the economic and technological advancements outlined in Vision 2030. 


Saudia launches direct flights to Bali 

Updated 01 April 2025
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Saudia launches direct flights to Bali 

RIYADH: Saudia has launched a scheduled service to Bali with three weekly flights from Jeddah, marking the airline’s second regular destination in Indonesia after Jakarta.

The inaugural flight, SV856, departed from King Abdulaziz International Airport in Jeddah on March 31, operated by a Boeing B787 Dreamliner. 

Saudia stated in a release that flight times have been coordinated to connect with its wider domestic and international network, as well as with services operated by members of the SkyTeam alliance. 

The addition of Bali is part of a broader plan announced in February to introduce 11 new destinations in 2025, including Vienna, Venice, and Larnaca, as well as Athens, Heraklion, Nice, Malaga, and El-Alamein.

The expansion comes as the airline posted a 16 percent year-on-year increase in international passenger traffic in 2024 — growth that aligns with Saudi Arabia’s National Tourism Strategy, which targets 150 million visitors annually by 2030, and aims to create 1.6 million jobs. 

Saudia is working to enhance its competitive position and international connectivity by adding both scheduled and seasonal destinations, the release stated. 

The Bali route will be served by its Boeing B787 Dreamliner aircraft, which features advanced technologies, in-flight entertainment tailored for a wide range of passengers, spacious seating, and other onboard services. 

Currently operating a fleet of 147 aircraft from Boeing and Airbus, Saudia plans to expand capacity and route coverage with the addition of 118 new planes. 

As part of its 2025 network expansion strategy, Saudia also plans to add Antalya in Turkiye and Salalah in Oman, increasing its global footprint to over 100 destinations across four continents. 

The move supports the Kingdom’s Air Connectivity Program, which has introduced more than 60 new direct routes since its launch in 2021. 

With more than 530 daily flights, Saudia’s ongoing international development plan aims to increase its global market share and strengthen connectivity between Saudi Arabia and the world. 

According to the General Authority of Civil Aviation, flight operations in the Kingdom reached approximately 905,000 in 2024, reflecting an 11 percent year-on-year increase. 

This included 474,000 domestic flights and 431,000 international flights. Air connectivity expanded by 20 percent, linking Saudi Arabia to over 170 destinations worldwide.