RIYADH: Jollychic, the global online shopping platform and E-commerce ecosystem innovator, attended the Saudi Arabian Investment and Cooperation Forum on February 22, 2019, at the invitation of H.E. Dr. Majid Bin Abdullah Al Qasabi, Minister of Commerce and Investment. Jollychic founder and CEO, Arron Li, signed a memorandum of understanding (MoU) with the Governor of the Saudi Arabia General Investment Authority (SAGIA), Ibrahim Al-Omar, agreeing to form a comprehensive partnership to support the acceleration of digital transformation and enhancing economic diversification in Saudi Arabia.
As the Kingdom steadily advances toward the realization of Vision 2030, the Saudi government has launched a series of ambitious industrial initiatives that aim to contribute to the development of a robust and diversified economic infrastructure. The initiatives include the National Industrial Development Program (NIDLP), the Riyadh provincial development plan and free zone construction plan, as well as the the adoption of a “Cloud First Policy”, which aims to accelerate the pace at which cloud computing is adopted within the public sector. Meanwhile, emerging industries such as information technology, modern logistics and e-commerce platforms have received more strategic direction and guidance policies.
Taking place at a transformative time for the Saudi economy, the MoU lays the foundation for Jollychic to establish a strategic relationship with SAGIA as well as relevant government sectors and stakeholders, thereby allowing for Jollychic to deepen its roots in the kingdom.
“It’s an honor to partner with SAGIA and we hope to drive the overall competitiveness of KSA business community in the context of the Internet age while bringing unique value to the Kingdom while on its way to Vision 2030”, Li said.
As the only e-commerce enterprise to sign a MoU during the forum, Jollychic will take full advantage of its position as an industry leader to lead and contribute to the development of an E-commerce ecosystem in Saudi Arabia, thereby contributing to the establishment of a diversified digital economy in the Kingdom and the achievement of Vision 2030.
As outlined in the MoU, SAGIA will provide comprehensive support for Jollychic to contribute in promoting the local e-commerce industry and ecosystem in Saudi Arabia. “Jollychic is a successful example of a company that is effectively stimulating employment and promoting social progress in the digital economy sector of Saudi Arabia.” said Dr. Mazin M. Al Zaidi, Director of Innovation and Entrepreneurship at SAGIA. “We look forward to more tech companies gaining success in Saudi Arabia through a long-term development plan,” he continued.
Relying on the solid foundation and business vision of Jollychic in Saudi Arabia, the MoU also captures key content about the e-commerce ecosystem and digital economy in Vision 2030.
Data from market researcher BMI shows that e-commerce sales in Saudi Arabia are expected to reach $13.9 billion in 2021, up from $8.7 billion in 2017. According to the Kingdom’s plans for Vision 2030, the Saudi government aims to increase the contribution of modern trade and E-commerce to 80% of the retail sector by 2020. As a country where about 60 percent of the population is under 30 years old and mobile Internet penetration exceeds 75%, the emerging Internet sector still has massive potential for growth.
With the comprehensive partnership framework called TIES, which stands for Technology, Investment, Employment and Social Awareness, Jollychic will work to enhance communication and cooperation with the Saudi government and other stakeholders to strengthen localization and investment in the areas of technology sharing, investment commitment, promoting employment and raising social awareness, comprehensively cementing the strategic bond for Jollychic with the Saudi market.
In the field of Technology, Jollychic will promote the localization of technologies related to digital economy, such as supporting the Saudi public sector improve the efficiency of electronic administration, and providing technical support for the implementation of Vision 2030 in emerging industries by innovating methods of regulation.
With regard to Investment commitment, Jollychic expressed its willingness to explore the possibility of further investment in the development of e-commerce ecosystems infrastructure in Saudi Arabia.
As for Employment promotion, Jollychic will combine business development and technological advantages to support Saudi Arabia to train e-commerce recruits and further promote digital-economy-driven employment.
Finally, to promote Social Awareness, Jollychic will actively explore cooperation with all sectors of Saudi Arabia and make positive contributions to social undertakings and cultural development in the kingdom.
“As an non-oil company that had invested and rooted itself in Saudi Arabia at a very early stage, the Kingdom has always been an important strategic market for Jollychic. At present, the company owns one of the largest e-commerce fulfillment centers of the Middle East in Saudi Arabia,” said Li. “Jollychic will promote infrastructural improvements such as a logistics network, Internet professional training and so on in Saudi, and actively utilize our expertise in artificial intelligence, big data, and Internet model innovation practice, etc. to build a healthy and sustainable e-commerce ecosystem, and drive economic diversification in Saudi Arabia,” he concluded.
Jollychic announces partnership with SAGIA to bolster Saudi Arabia’s digital economy
Jollychic announces partnership with SAGIA to bolster Saudi Arabia’s digital economy
- E-commerce innovator partners up with Saudi government sector to boost economic diversification in the Kingdom
Sony expands LED display family with Crystal LED CAPRI
Sony is expanding its lineup of LED walls with the debut of Crystal LED CAPRI. The new CAPRI series achieves a maximum brightness of 1,500 cd/m2 with a 2.50 mm LED pitch size. Key features include high refresh rates and brightness, a wide color gamut, and anti-reflection. Additional benefits include installation flexibility, familiar structure, streamlined maintenance, and compatibility with Sony’s ecosystem of virtual production technologies. The new models, ZRD-VS25FB and ZRD-VS25FM, are compatible with the Brompton controller and the Megapixel controller, respectively.
The CAPRI models are targeted to a broad range of customers looking to cost-effectively support virtual production applications, including television, feature films, commercials, and broadcast, as well as for rental and staging purposes. The CAPRI series offers options that ensure the high picture quality synonymous with Sony at a more accessible price. CAPRI also complements Sony’s premium flagship Crystal LED VERONA.
The CAPRI series is expected to be available this winter. A sample of the CAPRI was on display on June 11-13 at InfoComm 2025 in Orlando in Sony’s booth.
“With the announcement of CAPRI, Sony is furthering our commitment to the creation of spatial content, such as virtual production, by giving a wider range of users opportunities for flexibly showcasing images in high fidelity,” said Rich Ventura, vice president, professional display solutions, Sony Electronics Inc. “We’ve broadened our lineup to offer more cost-conscious choices, which expand the market in support of high-quality virtual production at every level and ensure the growth of Sony’s distinctive virtual production ecosystem.”
Impressive picture quality
Virtual productions rely on high quality imagery. The CAPRI series combines high refresh rates of up to 7,680 Hz to reduce scanline artifacts and ensure smooth, fluid motion. With a high brightness of 1,500 cd/m2, complemented by coverage of over 98 percent of the DCI-P3 color gamut, the displays accurately reproduce lifelike images. Additionally, the new models feature anti-reflection capabilities to mitigate the impact of reflection from lighting equipment.
Fast and easy installation
The latest CAPRI series also takes advantage of recent installation advancements to ensure fast and efficient setup. Offering a 1:1 cabinet optimized for temporary installations, such as virtual production stages, the models can quickly and easily be assembled and dismantled using locating pins for easy alignment and a tool-free lever locking mechanism.
Industry standard control
Through alignment with Brompton’s Tessera SX40 and Megapixel’s HELIOS, the CAPRI models maintain control using the same familiar tools and interfaces already commonly deployed in the industry, alleviating the need for additional training and maximizing uptime.
Streamlined maintenance
To keep virtual productions focused on the creative processes, the CAPRI has thoughtful features that simplify maintenance. LED module blocks can be changed from the rear and feature status indication lights for easily identifying which blocks need service.
Abu Dhabi delegation on US visit seeks healthcare partnerships
A high-level delegation led by the Department of Health — Abu Dhabi, has embarked on a strategic mission to the US from June 14 to 21. The visit reaffirms Abu Dhabi’s global leadership in healthcare innovation and reflects its broader vision for healthcare transformation — driven by innovation, investment, and a deep commitment to global collaboration.
The delegation is visiting key US cities including Boston, Washington, DC, and Philadelphia, in parallel with Abu Dhabi’s participation at BIO International Convention 2025, one of the world’s foremost biotechnology events. The visit spotlights the emirate’s achievements in AI, digital health, genomics, and clinical research and showcases Abu Dhabi’s Health, Endurance, Longevity and Medicine Life Science Cluster, while promoting long-term strategic partnerships with government entities, research institutions, and global innovators.
Dr. Noura Khamis Al-Ghaithi, undersecretary of the Department of Health — Abu Dhabi, said: “This mission reflects our commitment to shaping the future of health through collaboration, innovation, and shared purpose. Our vision is to build a health system that predicts, prevents, acts to restore, and acts to cure, therefore ensuring better outcomes for our communities and beyond. This can only be achieved through meaningful partnerships and a shared ambition to improve lives. We are proud to join our partners in the US to explore new opportunities that advance healthcare, both in the UAE and globally.”
The delegation will conduct over 20 strategic meetings and visits with public and private sector leaders across the US, aimed at knowledge exchange, investment opportunities, and the signing of new agreements that accelerate the adoption of advanced health solutions.
Representing Abu Dhabi’s innovation ecosystem, the delegation includes key stakeholders such as the Abu Dhabi Investment Office, Mubadala BIO, M42, Masdar City, KEZAD, PureHealth, and Etihad Cargo.
Deloitte Middle East advances AI integration with launch of Global Agentic Network
Deloitte has launched its Global Agentic Network, a strategic initiative designed to scale AI-driven digital workforce solutions for organizations around the world, with significant potential to transform business operations across the Middle East.
As AI adoption accelerates in the region, Deloitte’s agentic AI offering provides a future-forward solution that combines intelligent automation with human expertise. Through its global network spanning EMEA, Asia Pacific, and North America — and with a growing regional focus in the GCC — Deloitte is bringing AI-powered agents to enterprises looking to drive operational efficiency, accelerate growth, and reimagine how work gets done.
Agentic AI refers to software agents capable of autonomously executing tasks, orchestrating workflows, and adapting based on input from users or other systems. These agents, powered by large language models and machine learning, are designed to learn and evolve — making them ideal for complex, dynamic business environments.
In the Middle East, where government and private sector agendas alike are emphasizing digital transformation, the Global Agentic Network supports national strategies for AI innovation and economic diversification. Deloitte is already supporting regional clients in sectors such as energy, government, and financial services to implement agentic solutions that streamline decision-making, improve efficiency, and unlock value at scale.
“The Middle East is on a rapid trajectory toward AI-led transformation, and Agentic AI is a game-changer for how businesses operate,” said Yousef Barkawie, Deloitte Middle East Gen AI leader.
“At Deloitte, we’re helping our clients navigate the world of AI transformation by architecting and building the capabilities and trust needed for them to scale out their AI deployments and transform at the core. Our clients are finding new efficiencies in their ways of working, streamlining their operations, and reimagining their entire value chains. This is an exciting moment to help shape what the future of work looks like in our region, especially as governments and industries double down on innovation and future-readiness.”
The Global Agentic Network includes alliances with leading technology platforms and the launch of solutions like Zora AI, Deloitte’s suite of proprietary AI agents that can autonomously perform complex business functions. These tools are already being deployed within Deloitte’s own operations, as part of the firm’s broader ambition to become an AI-fueled organization by 2030.
NEOM Energy and Water Company wins global recognition
Saudi Arabia’s NEOM Energy and Water Company has been named first runner-up in the Innovative Research and Development Award (International Institutions category) during the fourth cycle of the Mohammed bin Rashid Al-Maktoum Global Water Award. The company was recognized for pioneering membrane-based crystallization technology that enables high-efficiency freshwater recovery and mineral extraction from brine.
Held under the umbrella of the Mohammed bin Rashid Al-Maktoum Global Initiatives and supervised by the UAE Water Aid Foundation, the $1-million-award supports research institutions developing scalable, sustainable solutions to address global water scarcity through renewable energy and advanced technologies.
The NEOM-developed system replaces traditional energy-intensive thermal evaporation with a membrane-based approach. Using forward-osmosis principles and specially engineered membranes, the technology enables the extraction of valuable minerals such as salt, lithium and bromine, while simultaneously recovering desalinated water from seawater or brackish brine. The system operates at just 7 kWh per cubic meter, compared to 75-80 kWh/ cubic meters in conventional thermal systems.
The process begins with standard seawater reverse osmosis, where chemically embedded membranes capture more than 99 percent of targeted minerals. The brine then passes through a two-stage brackish water reverse-osmosis system that isolates and concentrates the minerals to a purity of 99.5 percent or more.
The pilot plant, located at the Duba Desalination Plant in Saudi Arabia, operates at a capacity of 1,200 cubic meters per day and has demonstrated strong performance under real-world conditions, with a technology readiness level of six. Beyond reducing environmental impact and operating costs, the innovation has the potential to redefine the economics of desalination by enabling mineral recovery at scale.
“The global water crisis threatens health, food security and economic development. By investing in advanced water technologies and fostering collaboration among governments, the private sector and innovators, we can find effective, sustainable solutions for billions affected,” said Dr. Noura Chehab, head of the research and innovation team at the NEOM Water Innovation Center.
“Receiving this award recognizes our team’s years of work and inspires us to continue advancing technologies that enhance ocean water use and help solve critical water challenges for a more sustainable future,” said Dr. Nikolay Voutchkov, executive director of the NEOM Water Innovation Center.
Major infrastructure and transport upgrades boost Hajj experience
The Royal Commission for Makkah City and Holy Sites significantly enhanced the pilgrim experience during Hajj by implementing advanced infrastructure projects, particularly in the energy and transportation sectors.
In a substantial investment exceeding SR3 billion ($800 million), the commission boosted electricity capacity in the holy sites by 95 percent and distributed more than 7 million cubic meters of water, ensuring robust essential services for pilgrims.
The commission also managed an integrated transportation system involving over 23,000 buses. It launched the General Center for Transport as a unified hub to streamline movement. This center spearheaded the public transportation plan for all stages of the Hajj, in collaboration with the Public Security. Dedicated frequency lanes for buses drastically reduced travel time to just 20 minutes.
In cooperation with the Ministry of Health and Kidana Development Company, the commission increased bed capacity in the holy sites by more than 60 percent and opened an emergency hospital. It also equipped 71 rapid intervention points for the Saudi Red Crescent Authority, shaded over 170,000 square meters of paths with rubber flooring, and planted 23,000 trees in Mina.
Royal Commission for Makkah City and Holy Sites CEO Saleh Al-Rasheed commended the tireless efforts of the wise leadership, which he said were instrumental in the success of this year’s Hajj season. He also lauded the continuous cooperation and diligent work of all participating entities.
