The Color Run debuts in KSA’s Eastern Province

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Organized in line with the GEA’s efforts to attract top entertainment offerings to Saudi Arabia, ‘The Happiest 5k on the Planet’ will make its mark on the Kingdom as part of this year’s worldwide ‘Color Run Hero Tour,’ with 15,000 participants expected in each city. (Photo Supplied)
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Organized in line with the GEA’s efforts to attract top entertainment offerings to Saudi Arabia, ‘The Happiest 5k on the Planet’ will make its mark on the Kingdom as part of this year’s worldwide ‘Color Run Hero Tour,’ with 15,000 participants expected in each city. (Photo Supplied)
Updated 19 March 2019
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The Color Run debuts in KSA’s Eastern Province

  • ‘The Happiest 5k on the Planet’ combines ‘fun, exercise and charitable giving’ during the Sharqiah Season
  • The Sharqiah project aims to deliver an extensive entertainment experience for both Saudis and visitors to the Kingdom

JEDDAH: For the first time in Saudi Arabia, The Color Run is coming to Sharqiah Season, which features more than 80 events in Eastern Province cities, and is the first of 11 scheduled festivals planned throughout the Kingdom in 2019. 

Sharqiah Season is a collaborative effort by the Saudi Commission for Tourism and National Heritage, the General Entertainment Authority (GEA), the General Culture Authority and the General Sports Authority.

The countdown is on for The Color Run, which takes place at the South Alkhobar Corniche on Saturday.

In this untimed 5-km event, runners — who start in white — are doused with various colors at every 1-km checkpoint.

Since its inception in 2012, The Color Run has seen more than 7 million participants in 40 countries, while donating more than $5 million to charities. 

Organized in line with the GEA’s efforts to attract top entertainment offerings to Saudi Arabia, “The Happiest 5k on the Planet” will make its mark on the Kingdom as part of this year’s worldwide “Color Run Hero Tour,” with 15,000 participants expected in each city.

The non-competitive run is not only an opportunity to create picture-perfect memories, but serves as a celebration of health, happiness and individuality. 

The GEA is supporting the event as part of its continued efforts to enrich the lifestyle of residents and citizens in line with the Kingdom’s Vision 2030 reform plan and the Quality of Life Program 2020.

The Color Run was hosted in the UAE twice in 2018, with massive crowds attending and cheering the runners. 

This year, the main theme is celebrating the hero in you, where nothing is impossible. Once the run is over, the fun will continue at the Finish Festival, a larger-than-life celebration with music, photo ops, activity booths, vendors, and more massive color throws.

“We are thrilled to be bringing The Color Run to Saudi Arabia. Its vibrancy matches the aims of the GEA and the Quality of Life Program 2020 objective to support and create new options that boost participation across cultural, entertainment and sports activities,” said the GEA’s Chief Operating Officer Sultan Al-Faqir.

“The Color Run, being held in our three biggest cities, will provide an exciting opportunity for thousands of families to engage in a healthy activity that combines fun, exercise and charitable giving.”

The Sharqiah project aims to deliver an extensive entertainment experience for both Saudis and visitors to the Kingdom.

The festival features events in Eastern Province cities, including Dammam, Dhahran, Alkhobar, Al-Ahsa and Jubail. Future seasons will focus on different areas of Saudi Arabia, with different entertainment options for each city. Upcoming seasons will focus on different areas, and also different parts of the year, such as Ramadan, Eid Al-Fitr and Eid Al-Adha.




"The Happiest 5k on the Planet" will make its mark on the Kingdom as part of this year’s worldwide ‘Color Run Hero Tour,’ with 15,000 participants expected in each city. (Photo Supplied)

Turki Al-Sheikh, chairman of the General Entertainment Authority, said in a statement that  the organization’s participation in the festival aligns with its goal of improving the quality of life in the Kingdom, and discovering local talent in various entertainment industries.  He also highlighted the importance of the entertainment sector and its contribution to the economy and the creation of jobs for locals, all important aspects of Vision 2030.

The opening night of Sharqiah Season on Thursday drew crowds of Saudis to the Alkhobar Corniche, despite strong winds and sprinklings of rain earlier in the day. Groups of friends stopping to take selfies and families with young children in tow wandered through the Entertainment Boulevard, lined with food stalls selling karak and koshari.

Earlier in the day, the mega event began with the opening of an exhibit featuring the work of Leonardo da Vinci at the King Abdul Aziz Center for World Culture (Ithra). 

The exhibit showcased some of Da Vinci’s original sketches, with several screens showing videos detailing how his designs have continued to inspire scientists and inventors in the modern era.

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Sharqiah Season continues until March 30, with upcoming weekends featuring sports events such as the Red Bull Air Race and the Formula 1 H20 boat race, as well as concerts in Dammam featuring Akon, Deadmau5, Pitbull and French Montana.


34th Saudi Build Exhibition opens in Riyadh

Updated 04 November 2024
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34th Saudi Build Exhibition opens in Riyadh

  • Event features more than 600 exhibitors from 31 countries
  • Show provides ‘insights into the future of the industry,’ exhibitor says

RIYADH: More than 600 companies from 31 countries are taking part in this year’s Saudi Build Exhibition, which opened on Monday in the Saudi capital.

The largest platform for the construction industry in the region, the event runs until Thursday at the Riyadh International Convention and Exhibition Center. It was officially opened by Deputy Minister of Municipalities and Housing Ehab Ghazi Al-Hashani, who visited several of exhibitors to see for himself some of the latest innovations in the sector.

Prince Saud bin Turki Al-Faisal, chairman of Riyadh Exhibitions Co. which organized the exhibition, thanked Al-Hashani for his support and said that this year’s show — its 34th edition — would contribute to the Kingdom’s ambitions to build a diverse and sustainable economy.

He also highlighted the latest techniques being used in the industry that align with the ministry’s strategy and wider objectives of Vision 2030.

The Saudi Build Exhibition was first held in 1981 and is now an annual event. It is the longest-running building and construction exhibition and summit in the region. This year’s show coincides with a high point in the Kingdom’s construction industry, including the development of major projects for Expo 2030.

Among the products and technologies on show are sustainable building materials, smart city solutions, energy-efficient building systems, the latest equipment and machinery, and water and waste management solutions.

Mohamed El-Toukhy of Al-Zamil Group, which is one of the exhibitors, told Arab News: “It is a big platform for us working in this sector and a good opportunity for networking as it provides a valuable platform for local and international companies to showcase their products and services, network with industry professionals and explore new business opportunities.

“It also offers a unique opportunity for visitors to learn about the latest trends and innovations in the construction sector and gain insights into the future of the industry.”


Saudi interior minister launches digital transformation project to boost Kingdom’s security capabilities

Updated 04 November 2024
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Saudi interior minister launches digital transformation project to boost Kingdom’s security capabilities

  • Prince Abdulaziz visited the Special Forces Command for Security and Protection in Riyadh to oversee the progress of operations

RIYADH: A new digital transformation project aimed at advancing the Kingdom’s security capabilities was inaugurated on Monday by Saudi Minister of Interior Prince Abdulaziz bin Saud bin Nayef bin Abdulaziz.

Prince Abdulaziz visited the Special Forces Command for Security and Protection in Riyadh to oversee the progress of operations and launch the new initiative.

Commander of the Special Forces for Security and Protection Marine Maj. Gen. Mansour bin Nasser Al-Fayez presented an overview of the project, which involves the development of 12 administrative systems designed to streamline processes and improve operational efficiency, the Saudi Press Agency reported.

Command and control centers will be enhanced with artificial intelligence technologies to support strategic operations, SPA added.

Prince Abdulaziz was also briefed on the deployment of “smart patrols,” which are outfitted with the latest tracking and monitoring equipment, security documentation tools, and drones to enhance field operations.

These high-tech patrols aim to bolster the forces’ ability to respond rapidly and efficiently to various security needs.

Prince Abdulaziz was joined on the visit by several officials including his deputy Nasser bin Abdulaziz Al-Daoud and Maj. Gen. Shaya bin Salem Al-Wadani, director-general of the Saudi Border Guards.


Saudi Crown Prince congratulates Tunisian president on re-election, discusses relations

Updated 04 November 2024
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Saudi Crown Prince congratulates Tunisian president on re-election, discusses relations

RIYADH: Saudi Crown Prince Mohammed bin Salman held a phone call with Tunisian President Kais Saied on Monday to discuss relations between the Kingdom of Saudi Arabia and the Tunisian Republic, focusing on enhancing cooperation across multiple sectors.

During the conversation, Prince Mohammed extended his congratulations to Saied on his recent re-election for a second term, reaffirming the Kingdom’s support and well-wishes for continued success.

President Saied won a resounding 90 percent of the vote in last month’s election, according to Tunisia’s electoral commission.

The two leaders reviewed opportunities to expand collaboration in areas that benefit both nations, underscoring the “strong and brotherly relationship between Saudi Arabia and Tunisia,” Saudi Press Agency reported.


Alliance Francaise opens new center at Jeddah’s Hayy Jameel

Updated 04 November 2024
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Alliance Francaise opens new center at Jeddah’s Hayy Jameel

  • Learning language ‘builds understanding,’ French ambassador to Kingdom says
  • New facility joins others in Riyadh and Alkhobar

JEDDAH: Alliance Francaise, the international institute and cultural center for the French language, on Sunday celebrated the grand opening of its new branch in Hayy Jameel, Jeddah.

The event was attended by various personalities and diplomats and included speeches from French Ambassador to Saudi Arabia Patrick Maisonnave, French Consul General Mohammed Nehad, Art Jameel founder Fady Jameel and Alliance Francaise President Zahir Al-Monajed.

“Learning a language, especially in today’s world, demonstrates a genuine curiosity and openness to other cultures. It fosters dialogue, builds understanding and ultimately contributes to a more peaceful global dynamic,” Maisonnave told Arab News.

“Through centers like Alliance Francaise, we can create partnerships beyond language such as in business, art and beyond to show the world that the French language is both accessible and enriching.”

Maisonnave said Alliance Francaise now operated in more than 150 countries and that its goal was to foster interest in the French language as a cultural bridge to connect societies.

Jameel said: “We are delighted that Alliance Francaise is joining Hayy Jameel to make a significant contribution to the cultural community here. In recent years, we have witnessed and proudly supported the growth of Saudi-French cultural ties.

“Our French partners have been instrumental in enhancing the Saudi art scene in the Kingdom and we look forward to further developing this relationship.”

Nehad said: “We chose Hayy Jameel as our new home because it’s a vibrant and cultural hub, which makes it an ideal place to reach more Saudi students and expand our activities.

“Our mission here in Jeddah is, first and foremost, to teach French to both Saudi and international students and to foster a creative atmosphere with activities in art, cinema and drawing.”

He described Alliance Francaise as “our cultural partner” and said several new initiatives were being considered, including a 48-hour film challenge and collaborative digital art projects.

“As the cooler season approaches, we view this as an ideal opportunity to roll out a variety of creative activities, from cinema and music to collaborations with French artists in Saudi Arabia,” he said.

Larry Lamartiniere, managing director of the Jeddah branch of Alliance Francaise said: “This is not just a language center, we aim to ensure that culture plays a significant role in our promotion of the French language. Relocating to Hayy Jameel was an ideal decision.”

The new location would allow the organization to screen French films at the independent Hayy Cinema and engage in art and culinary collaborations, he said.

Lamartiniere also noted the center’s close ties with the French Embassy and Consulate.

“Every cultural initiative organized by the officials includes Alliance Francaise as a partner,” he said.

The center currently has about 80 students per session and offers classes for various ages and proficiency levels, as well as weekly cultural workshops, storytelling and craft projects for children.

Lamartiniere said that a new session of classes would start later this month covering language, digital art, music and painting.

“Now that many people are fluent in English, they’re turning their curiosity to other languages. French remains one of the top languages globally and many Saudis want to learn it before traveling to France,” he said.


Treasure trove unveiled at Jewels of the World in Riyadh

Top local and international jewelry designers are displaying their latest pieces at the Jewels of the World exhibition in Riyadh
Updated 04 November 2024
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Treasure trove unveiled at Jewels of the World in Riyadh

  • The event will run until Nov. 6, and features brands showing watches, necklaces, rings, earrings, as well as a range of pieces incorporating diamond, gold, and silver

RIYADH: Everything that glitters could be gold at the Jewels of the World exhibition in Riyadh, where top local and international jewelry designers are displaying their latest pieces to entice the region’s clientele.

The event, inaugurated by Karim Al-Anzi, president of the National Committee for Precious Metals and Gemstones, will run until Nov. 6, and features brands showing watches, necklaces, rings, earrings, as well as a range of pieces incorporating diamond, gold, and silver.

The opening night drew crowds of jewelry enthusiasts eager to meet top designers and trendsetters in the industry.

The Jewels of the World is an exclusive boutique event “celebrating the elegant craftmanship of these distinctive pieces,” according to Nader Freiha, the organizer of the exhibition.

The event, inaugurated by Karim Al-Anzi, president of the National Committee for Precious Metals and Gemstones, is organized by Nader Freiha (R). (Supplied)

Saudi Arabia is making major strides toward solidifying its status as a global hub for many industries by hosting various events, he told Arab News.

The exhibition “gathers prominent talent from around the world to showcase their creativity and amazing designs,” he added.

“We are excited to celebrate our 10th jewelry and watches exhibition in the Kingdom, having started this journey in 2016,” Freiha said. “To mark this special occasion, we’ve created 10 unique AI-generated paintings, each reflecting one of the past editions we’ve held. You can view all 10 paintings on display as we commemorate this milestone.”

One of the exhibition highlights is designer Karen Suen’s display featuring a necklace crafted with about 80 carats of emeralds and diamonds.

Designer Karen Suen poses with her display. (Supplied)

The Jewels of the World exhibition features more than 60 jewelry brands from around the world whose collections reflect various styles, from contemporary to one-of-a-kind designs. With their diamond, gold and other precious gemstones, the intricate and innovative craftmanship on display is captivating guests.

Atef Nsouli, chairman of Nsouli Jewelry, noted a significant upward trend in jewelry design, with both local and regional markets showing great promise. He said that the Saudi community has a sophisticated taste for jewelry and diamonds, actively seeking the best pieces while keenly following the latest fashion trends and high-quality craftsmanship.

Nsouli expressed optimism about the sector’s future, emphasizing that quality lies at the forefront of competitiveness among manufacturers and retailers.

Rashid Al-Emadi, executive director of Qatar’s Blue Diamond Group, commented on the continuous evolution of the jewelry sector within the Qatari group to meet the needs of connoisseurs in the Gulf country and the region.

He said people in GCC countries have developed a deep understanding of jewelry, including its types and the precision involved in its production, adding that the regional audience has a refined sense of style and knows exactly what to wear for any occasion.

Al-Emadi also noted that the Saudi market is experiencing intense competition, particularly when it comes to innovative design.