‘Cinema Build KSA Forum’ aims to boost Saudi entertainment sector

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Badr Al Zahrani, CEO of the General Commission for Audiovisual Media (GCAM), opening the Cinema Build KSA Forum in Riyadh on April 14, 2019. (Supplied photo)
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Badr Al Zahrani, CEO of the General Commission for Audiovisual Media (GCAM), speaking at the opening the Cinema Build KSA Forum in Riyadh on April 14, 2019. (Supplied photo)
Updated 14 April 2019
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‘Cinema Build KSA Forum’ aims to boost Saudi entertainment sector

  • Forum attracts 300 attendees, 50 speakers, and exhibitors from 30 countries 
  • SR267 billion to build suitable infrastructure for entertainment across the Kingdom

RIYADH: The General Authority for Entertainment has indicated that the entertainment sector needs SR267 billion to build suitable infrastructure for entertainment across the Kingdom, with expected investments in the sector to reach SR18 billion annually, according to a 2018 report from Flanders Investment and Trade.

Vox Cinemas, a subsidiary of UAE-based Majid Al Futtaim, was awarded the second license to open cinemas in the Kingdom. The company also plans to invest SR2 billion in 600 screens over the next five years, which Saudi officials estimate will bring the total number of cinemas to 350 and the number of screens to 2,500 by 2030.

The first movie theater opened in Riyadh on April 18, 2018, and about 30 movie theaters are to be opened in 15 cities around the Kingdom within five years. The anticipated audience will visit 300 cinemas with more than 2,000 screens in the Kingdom by 2030 and the sector is forecast to be worth about $1 billion over the next few years.

The Cinema Build KSA Forum, in partnership with the General Commission of Audiovisual Media (GCAM), the forum’s government supporting partner, attracted more than 300 attendees and KSA potential market-stakeholders from 30 countries in addition to more than 25 exhibitors for two days.

The sessions — led by 25 prominent international speakers and industry experts — discussed investment opportunities, business collaborations and future partnerships, cinema industry competitiveness through design and innovative theming, and redesigning existing entertainment hubs such as shopping malls to include cinemas.

Organized by  Eyes  of Cities in collaborationwith  Great Minds Event Management, Cinema Build KSA Forum has brought together stakeholders across the design, construction and technology sectors to discuss the latest trends and techniques  of building  world-class cinemas in the Kingdom. The event revealed  a range of new building solutions and equipment used in developing future cinemas, multiplexes and malls to serve as a key contributor to the industry.     

With a population of more than 32 million, the majority of whom are under the age of 30, Saudis spend about $30 billion annually on tourism and entertainment outside the Kingdom, which makes movie theaters open to a domestic market expected to be worth up to $1 billion in annual box-office sales by 2030.

On the sidelines of the forum, Sunil Puthan Veettil, managing director of Carnival Cinemas, said: “Carnival envisions to operate around 300-plus screens over the next five years in the Kingdom of Saudi Arabia. Our mission is to take good-quality movie-watching experience close to the people in the country. For this, we have made a study of all the provinces and identified several locations, subject to approval. Our idea is to move to all these provinces to set up entertainment centers.”

At the end of the first day, forum organizers held an award ceremony where Dr. Kamel Mohamed, CEO of East Delta Saudi, presented a memento to GCAM’s CEO Badr Al Zahrani to honor his efforts in supporting the forum. Dr. Kamel also presented mementos of appreciation to VOX, Carnival, Empire, Cinepolis, MUVI (Fawaz Alhokair) in recognition of their efforts to develop the cinema sector in the Kingdom. Eyes of Riyadh received a memento for supporting Great Minds Event Management’s efforts in marketing the forum.

Leila Masinaei, managing partner at Great Minds Event Management, said: “The world is witnessing Saudi Arabia’s confident steps toward an unprecedented era of social and economic reforms. The lifting of the cinema ban opens doors to untrodden grounds for investment and lucrative revenue streams for the Kingdom and entertainment sector stakeholders.

“We at Great Minds Events’ envisioned and have foreseen the massive growth opportunities in the entertainment sector in KSA; hence we are organizing Cinema Build KSA Forum to represent a global platform and bring (together) key entertainment project owners, government decision-makers, regional and international retail developers, family entertainment centers developers and cinemas. Consequently, Cinema Build KSA invites all stakeholders to explore the opportunities in the entertainment sector, as reports expect at least 300 cinemas, in addition to numerous family entertainment centers, to be built by 2030.”

Partnering with Cinema Build KSA were a number of  high-profile entities in the field  of entertainment, cinema constructions and technology such as VOX, Cinepolis, AMC, Empire, Carnival, Fawaz Alhokair Group, MUVI Cinemas, Jeddah Park, Compass Project Management, TK Architects, & Design Novel Architecture.


Bruna Biancardi, Yara Al-Namlah spotted at Hia Hub closing day in Riyadh 

Updated 04 November 2024
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Bruna Biancardi, Yara Al-Namlah spotted at Hia Hub closing day in Riyadh 

RIYADH: Brazilian model Bruna Biancardi and Saudi influencer Yara Al-Namlah brought the fourth edition of lifestyle conference Hia Hub to a close late on Sunday night in Riyadh.

Biancardi, who is the partner of footballer icon Neymar, made a guest appearance at the event in JAX district and posed for photos with attendees in a fitted dark blue dress.

Bruna Biancardi, who is the partner of footballer icon Neymar, made a guest appearance at the event in JAX district and posed for photos with
attendees in a fitted dark blue dress. (AN Photo/Huda Bashatah)

Diving into the world of wellness, Al-Namlah, an influencer and the founder of Saudi skincare brand Treat, engaged in a discussion titled “Generational Beauty: Inheriting Skincare Wisdom.”

The entrepreneur took to the stage with her mother, Amani Al-Ayed, and during the talk the mother-daughter duo engaged in a heartfelt discussion about the importance of self-love and self-care.

"You must love yourself in all the ways. Perfection is being with your own flaws. If you get a pimple, don't feel that it is the worst thing in the world, It is completely okay. Just take care of how you treat your skin by removing your makeup, sleeping with clean  well-prepped skin, and waking up using your routine,” Al-Namlah said.

Yara Al-Namlah, an influencer and the founder of Saudi skincare brand Treat, engaged in a discussion titled “Generational Beauty: Inheriting Skincare Wisdom.” (AN Photo/Huda Bashatah)

Al-Ayed highlighted the benefits of a simple skincare routine, saying: “I used to apply many products, that consisted of a lot of steps. What I learned from Yara, especially after Treat, is that she reduced the routine to three products.” 

The birth of Treat in June 2023 came years after Al-Namlah’s rise to stardom — she was a makeup artist before becoming an influencer and business owner.

Al-Namlah’s skincare line includes a brightening rice powder cleanser, a product whose development was inspired by her and her mother’s ritual of using rice powder to create a mask.

“The cleanser has natural rice powder, which exfoliates and cleans the skin, and it’s one of the products that was inspired by our routine,” she explained on stage.

The session came after five days of beauty and skincare-related panels, workshops and masterclasses at Hia Hub, with industry leaders discussing the evolving skincare market in the Middle East.

Panellists and speakers at the event included the likes of Patrick Chalhoub, group president of the Chalhoub Group; Franck Marilly, chairman of Shiseido EMEA; Hasmik Panossian, regional general manager of Sephora Middle East; Laurent Duffier, managing director of L’Oreal Middle East; and Henk van der Mark, vice president of retail, commercial and business development at Estee Lauder Companies EMEA.


At Riyadh Season, Pakistan Week draws over 300,000 visitors to art, music and cultural activities

Updated 04 November 2024
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At Riyadh Season, Pakistan Week draws over 300,000 visitors to art, music and cultural activities

  • The event was held from Oct. 30 to Nov. 2 during the annual Riyadh Season as part of the Saudi Global Harmony Initiative
  • It showcased vibrant performances by Pakistani singers, delicious food, clothing stalls, truck art and other activities

ISLAMABAD: Art, music, delicious cuisine and clothing fascinated more than 300,000 visitors during Pakistan Week at Riyadh Season, the Pakistani embassy in Saudi Arabia said on Sunday, adding the event was “well received” by local and expatriate communities in the Saudi capital.

Pakistan Week activities were held at Al-Suwaidi Park, located in the heart of the Saudi capital, from October 30 till November 2 as part of the Global Harmony Initiative under Riyadh Season.

The event featured vibrant performances by Pakistani artistes, delicious food, clothing stalls, and the iconic truck art from the South Asian country, attracting diplomats, top entrepreneurs and community members from both nations.

“Pakistan Week was well received by local and expatriate community in Riyadh as over 300,000 people visited colorful activities and arenas,” the Pakistani embassy told Arab News, adding that performances by leading Pakistani singers, drum maestros and schoolchildren as well as puppet shows and handicrafts captivated audiences with the diversity of Pakistani culture.

“The [Al-Suwaidi] Park was filled with food stalls, truck art, a play zone for kids and a cultural parade, which was a highlight of the event.”

The participants described the event as a “unique and unforgettable experience” as it offered a delightful blend of music, sports and culture.

“For the overseas Pakistanis in Riyadh, Pakistan Cultural Week in Riyadh was not just an event, it was a homecoming as it was a chance to reconnect with their roots, to share their culture with their Saudi friends and other global communities and to create lasting memories with their families,” Waqar Naseem Wamiq, a Pakistani expatriate working as a trade manager in Riyadh, told Arab News.

He said the vibrant atmosphere and the “sea of people” transformed the venue into a buzzing hub of entertainment and cultural exchange, setting a new benchmark for future events.

“Over 130,000 enthusiastic fans gathered to enjoy the performances by [singers] Ali Zafar and Asim Azhar on days two and three of Pakistan Cultural Week,” he said, adding that the overwhelming response not only highlighted the immense popularity of the singers, but also underscored the significance of cultural events in bringing together communities and fostering a sense of unity and celebration.

He said the meticulous planning and execution of the event by the Saudi General Entertainment Authority and the Ministry of Media left a lasting impression on everyone.

“Attendees lauded the Saudi hosts for their warm hospitality and dedication to creating an inclusive and engaging atmosphere,” Wamiq added.

Ali Swati, who manages Traditional Taste Restaurant in Riyadh, said his stall at Pakistan Week featured ‘matka tea,’ ‘samosas,’ ‘biryani’ and other Pakistani dishes.

“Visitors loved these items so much that they placed numerous large orders for home delivery to be fulfilled after the festival,” he told Arab News.

Swati said Arab and other expatriate communities showed “great interest” in Pakistani food, appreciating its taste and diversity.

“It was a great opportunity for our business as it introduced our restaurant to many people and will help attract more customers to our outlet in Riyadh,” he said.

Another Pakistani expatriate, Muhammad Naveed, who works as an engineer in Riyadh, said the seamless blend of diverse cultural performances and activities not only entertained attendees, but also fostered a sense of unity and appreciation for the rich tapestry of cultures present.

“This exceptional effort by the Saudi hosts and organizers has set a new standard for cultural events, demonstrating their unwavering commitment to bringing joy and fostering community spirit,” Naveed told Arab News.

“The presence of celebrated cricketers, Shoaib Malik, Shadab Khan and Sarfraz Ahmed, added a touch of sporting excellence to the event as their participation not only boosted the spirits of the fans, but also highlighted the importance of sports in cultural celebrations.”

Besides the performances, he said, the week was full of a variety of cultural activities that showcased the rich heritage of Pakistan.

“From traditional dance performances to art exhibitions, every aspect of Pakistani culture was on display, providing a holistic cultural experience,” Naveed added.

The Kingdom recently launched the Global Harmony Initiative to celebrate the diverse nationalities and cultures of its residents by exploring their lives, contributions and cultural integration.

The initiative, a collaboration of the Kingdom’s General Entertainment Authority, Ministry of Media and the Quality of Life Program, has been featuring events that showcase cultures, cuisine and heritage of countries such as Pakistan, India, Malaysia, Indonesia and others.


REVIEW: ‘Astro Bot’ sets new standards for platformer games

Updated 03 November 2024
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REVIEW: ‘Astro Bot’ sets new standards for platformer games

LONDON: “Astro Bot,” one of Sony’s flagship titles for the PlayStation 5, raises the bar for 3D platform games.

Positioned as a competitor to well-known characters such as Mario and Sonic, this game delivers a delightful, imaginative experience, brimming with vibrant levels, innovative mechanics, and a healthy dose of nostalgia that will appeal to younger players and longtime PlayStation fans.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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The storyline is simple but leaves plenty of room for the player’s imagination. You play as Astro, a charming robot hero on a mission to rescue his fellow bots scattered across various galaxies after an attack on their spaceship. While the narrative is not groundbreaking, it serves its purpose well, keeping the focus on the gameplay.

“Astro Bot” is designed to engage players of all ages. With a 7-plus age rating, it’s accessible to a wide audience — my 4-year-old, for example, finds it captivating. The game offers about nine hours of playtime for those focused on the main story, with closer to 17 hours for completionists seeking out bonus areas and treasure.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Visually, “Astro Bot” shines. Across six distinct galaxies and more than 80 creatively designed levels, players will explore tropical paradises, icy landscapes and futuristic environments, each packed with charm and variety. The level design ensures the game stays fresh throughout, keeping players engaged.

One of the game’s standout features is its exceptional use of the PS5’s Dual Sense controller. Haptic feedback and adaptive triggers make Astro’s movements feel more immersive than ever. New gadgets and abilities, like animal-themed power-ups, are seamlessly integrated into the gameplay, adding depth and variety. The way the game maximizes the controller’s features makes every jump, glide and gadget interaction feel responsive and exciting.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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“Astro Bot” is also a treasure trove for PlayStation history enthusiasts. With more than 150 iconic characters to collect — like PaRappa the Rapper, Kratos from “God of War” and Nathan Drake from “Uncharted” — the game taps into nostalgia that will bring a smile to long-time fans.

Accompanied by a playful soundtrack composed by Kenny C.M. Young, which is available on platforms such as Spotify and Apple Music, the overall experience is joyful and engaging.

In short, “Astro Bot” is a must-play for PS5 owners. It provides fun for all ages and sets a new benchmark for platforming games.


‘I always compete with myself’: Yasmine Sabri shares insights at Hia Hub in Riyadh

Updated 03 November 2024
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‘I always compete with myself’: Yasmine Sabri shares insights at Hia Hub in Riyadh

RIYADH: In a session at lifestyle conference Hia Hub, Egyptian actress Yasmine Sabri opened up about her life beyond the glitz and glamour of her career. Known for her on screen talent, Sabri took the opportunity to share lesser-known insights about her personal journey, her inspirations, and her views on self-improvement.

Hia Hub is taking place in Riyadh’s JAX district and featured discussions, masterclasses, workshops, interactive exhibitions and live performances. The event wraps up on Nov. 3.

Sabri recounted her dedication to swimming, a passion she pursued until the age of 18. (AN Photo/ Huda Bashatah)

During her talk, Sabri, who has a series of blockbuster Arabic films under her belt and is also a global brand ambassador for French label Cartier, expressed her admiration for Saudi women.

“They embody a spirit of determination that inspires me,” the 36-year-old remarked, before reflecting on her formative years.

 Sabri recounted her dedication to swimming, a passion she pursued until the age of 18. “Swimming taught me discipline,” she said. “I used to swim before school and after at night, and we didn’t have the option to say, ‘I don’t want to.’” This commitment not only shaped her physical abilities but also instilled a strong work ethic that she carries into her acting career, she said.

Mental fortitude also emerged as a key topic during the discussion. Sabri emphasized the importance of competing with oneself, stating, “I’m grateful and I always compete with myself on a daily basis. One should always stay hungry and be competitive with oneself.”

The actress kicked off her career in 2013 and went on to star in such films as “Abo Nasab” and “El Diesel.” (AN Photo/ Huda Bashatah)

The actress kicked off her career in 2013 and went on to star in such films as “Abo Nasab” and “El Diesel.”

Often spotted on the Cannes Film Festival red carpet, as well as at film festivals across the Middle East, the actress is known for her style and her makeup. The actress told the crowd at Hia Hub she is preparing to segway into entrepreneurship with the launch of her own beauty brand, Pose Beauty.

Although details about the brand are being kept under wraps, Sabri would join the likes of Lebanese actress Nadine Nassib Njeim who launched her eponymous beauty brand in May.


Hindus, Muslims gather in unity to celebrate Diwali at historic Karachi temple

Updated 02 November 2024
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Hindus, Muslims gather in unity to celebrate Diwali at historic Karachi temple

  • Diwali honors the victorious return of Lord Rama, one of Hinduism’s most revered figures, from exile
  • Devotees light up homes and workplaces, distribute sweetmeats and wear colorful clothes to mark festival

KARACHI: Thousands of men, women and children, both Hindus and Muslims, gathered on Friday at the 234-year-old Shri Swaminarayan temple in the southern Pakistani port city of Karachi to celebrate one of the biggest Hindu festivals, Diwali.

Diwali honors the victorious return of Lord Rama, one of Hinduism’s most revered figures, from exile and was celebrated in various parts of the world either on Thursday or Friday.

It is also known as the festival of lights to symbolize the triumph of light over darkness, or good over evil, explaining why fireworks are so central to the Diwali celebrations.

The Swaminarayan temple, situated in the Serai Quarters area, is not only frequented by Hindus living in the neighborhood, but members of the community from elsewhere in the bustling megapolis too.

“Diwali is a festival of happiness, a festival of lights. Our lord Rama returned to Ayodhya after 14 years in exile. His wife Sita and his [younger] brother Laxman were also with him, who stood by him,” Hansa Rani, an academic, told Arab News, lighting up small oil lamps, called ‘diyas,’ to welcome their Lord.

“We celebrate their return with happiness [on Diwali], wear new clothes, distribute sweets and make rangoli [in which] we decorate our floor with colors.”

A Hindu woman and a young girl hold clay-lamps during a ceremony to celebrate Diwali, the festival of lights, at Somi Narin temple, in Karachi on November 1, 2024. (AP)


One of the most prominent Hindu festivals, Diwali is celebrated across the globe wherever the community resides. Devotees light up their homes and workplaces to signify light over darkness.

The festivities span over the course of five days, starting with ‘Dhanteras,’ that marks the first day of Diwali, followed by ‘Naraka Chaturdashi’ [Choti Diwali], Diwali, ‘Govardhan Puja’ and Bhai Dooj. Each day has different rituals and significance.

Pakistani Hindu women celebrate 'Diwali', the festival of lights, at the Krishna Temple in Lahore on November 1, 2024. (AFP)

“We are here to celebrate Diwali. As you can see, how happy these people are. There is one festival in the entire year during which we have mithai (sweetmeats), worship, light diyas, and meet our relatives,” Gauri Dara, who was at the temple with her family, told Arab News, on the sidelines of the celebrations.

“On this day, our cousins from other cities come to meet us too. We celebrate Diwali together.”

Children light firecrackers during 'Diwali' festival celebrations in Karachi on November 1, 2024. (AFP)

Muslims, who attended the celebrations at the Swaminarayan temple, said they had come to stand in solidarity with their Hindu brothers and sisters and share their happiness on the joyous occasion.

“[Despite] being a Muslim, I come here every year since the past 10 years in fact. I love the fact that we get to celebrate Diwali with our Hindu community every year because I have a lot of Hindu friends in Pakistan,” Qasim Shafique, a senior television news producer, told Arab News.

“Our flag also represents [minorities]. The white part in the [Pakistani] flag is for minorities. So, I come to celebrate that every year. I’ll meet all my Hindu friends here and we will enjoy the festivities together.”