How Saudi Arabia’s Al-Ula went from being underdeveloped...to having negative unemployment

More than 60 balloons take to the sky, giving rides to visitors during the Hot Air Balloon Festival. (UPI)
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Updated 19 December 2019
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How Saudi Arabia’s Al-Ula went from being underdeveloped...to having negative unemployment

  • Al-Ula is home to ancient Nabatien sites and the Winter at Tantora festival which hosted Yanni and Andrea Bocelli
  • In three years it has reached a negative unemployment rate of -2 percent, showing how Vision 2030 can work

RIYADH: In almost no time, the city of Al-Ula in northwest Saudi Arabia went from being relatively unknown to a very early symbol of success for the Kingdom’s ambitious Vision 2030 reform plan.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Previously underdeveloped and mostly ignored, it has now become home to the Winter at Tantora music festival, which was sold out every night between December and February as visitors flocked to see legends such as Andrea Bocelli, Yanni, Mohammed Abdo and Majida El-Roumi perform.

Projects such as the Sharaan Resort and Sharaan Nature Reserve, which are due to open in 2023, promise to turn the city into the tourist hotspot it was always meant to be.

After all, not many places in the world can say they are sitting on 3,000 years of history, which is the case with Al-Ula, which is home to the UNESCO World Heritage Site of Madain Saleh.

Recently, the Hot Air Balloon Festival presented a blueprint for adventure tourism in Saudi Arabia. Next, the Dakar Rally will take place there in 2020.

Al-Ula’s success — mostly due to the work done by a dedicated, recently formed royal commission — portrays what Vision 2030 is all about: Opening up new industries, lessening the Kingdom’s dependence on oil, capitalizing on its long-ignored historic and cultural treasures, and creating jobs for the country’s booming population.

A senior official with access to employment figures told Arab News that in less than three years, Al-Ula has achieved a negative unemployment rate of 2 percent.

This means that Al-Ula now needs to import workers from neighboring regions to keep pace with the demand for jobs.

“I’m so happy with the opening of tourism in Al-Ula. It has given us an opportunity to work and let go of some of the super-conservative beliefs that (our) people had,” said Manal Al-Budair, an Al-Ula local who works in the media.

“In the past, the only acceptable job for females was a teacher. But with the opening up of Al-Ula, much change has taken place,” she added. 

“I hope we host more events. It’s truly a pleasure and an honor to welcome people from all over the world to our historical city,” she said.

“Tantora highlighted our youth’s ambitions and our willingness to work hard, prosper and succeed.”




Mirrors outside the Maraya concert hall. (Itar-Tass)

Fired by ambition, many locals say they want to work as managers or hold equivalent job titles.

The perception of some of Al-Ula’s residents is that some senior-level positions have been filled by talent from bigger cities who have more experience in fields such as hotel management and marketing.

However, the Royal Commission for Al-Ula (RCU) has a promising plan to develop skills and deepen the job market.

“The people of Al-Ula are at the heart of the Royal Commission for Al-Ula’s drive to encourage economic prosperity for current and future generations,” said the RCU’s CEO Amr Al-Madani.

“The people of Al-Ula hosted 37,000 visitors from 72 countries around the world during the first successful annual Winter at Tantora festival.”

Ahmed Alimam, a senior tourism development officer at the RCU, told Arab News: “The people of Al-Ula are hugely encouraged by the opportunities continually opening up through Al-Ula’s positioning on the (economic) map.”

He said: “Al-Ula has long been a destination that has welcomed visitors from around the world in its capacity as a historic crossroads and as a place for pilgrims to rest during their journeys.”




The Elephant rock in the Ula desert. (AFP)

He added: “Our ancestors had long guided visitors across the desert, but with the advent of modern-day transport, this role had almost disappeared. Now, we’re sharing our heritage with the world once again.”

The RCU has worked up palpable enthusiasm in Al-Ula over its potential as an outstanding destination for tourists.

Scholarships and training are broadening horizons, meaning that people in Al-Ula are learning from global best practices.

“An entrepreneurial spirit is truly encouraged, with young men and women applying for business licenses and investing in equipment, and even farmers building residential units and huts inside farms and between palm trees,” Alimam said.

The RCU has hired young Saudis from Al-Ula to be trained to become park rangers. 




A Saudi park ranger. (Royal Commission for Al-Ula)

They will work to preserve and develop the wildlife in the park, which will have breeding programs for rare and endangered species that are native to the region.

“The rangers have been trained by expert rangers from the College of African Wildlife Management Tanzania (CAWM) from Mweka, which is the leading institution for professional and technical training in wildlife and tourism management in Africa,” said Al-Madani.

“Additionally, qualified and highly experienced staff are offering research and consultancy services to enhance wildlife management at Sharaan, and are now sharing their knowledge with young people in Al-Ula.”

Scholarships are a strong incentive for the people of Al-Ula to be ambitious about their career plans. 

The first scholarship phase, which started in 2018, saw a total of 168 students head for studies in the UK, the US and France.

“Following a hugely successful first year, the program is being expanded. In its second year, we’re sending 300 students overseas to the existing three countries as well as Australia,” said Dr. Rami Al-Sakran, director of the RCU’s scholarship program.

“The RCU launched its scholarship program in 2018, with the objective of giving successful applicants the opportunity to pursue degrees at prestigious universities and academic institutions overseas,” he added.

“This is a key pillar in the RCU’s commitment to working with the local community to build their capabilities and empower the region’s development,” he said.

“Recently, we hosted the first midyear summit for our phase 1 students, in the US, the UK and France. We were enormously proud to see the progress they’ve made so far as they get a world-class education and actively engage in new cultures, broadening their horizons.”

Many locals, including Rawan Abdul-Rahman, an organizer of Winter at Tantora, are happy with the opportunities that have been presented to them.

“It was an amazing experience. It gave us opportunities and opened doors for us,” she said. 

“Even our families, who are conservative and would’ve never approved of anything like this before, were ecstatic and encouraged us to take part in all the events. This is something unprecedented given our conservative backgrounds.”

Summing up the experience of the local population, Abdul-Rahman added: “Al-Ula not only opened us to the world, it also opened the world to us.”

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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3 Saudi ports welcome 5 new shipping services from Hapag-Lloyd, Maersk 

Updated 03 February 2025
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3 Saudi ports welcome 5 new shipping services from Hapag-Lloyd, Maersk 

  • New services to connect Jeddah Islamic Port, King Abdulaziz Port in Dammam, and Jubail Commercial Port with key ports in Asia, Africa and Europe

RIYADH: Saudi Arabia’s General Authority of Ports — also known as Mawani — on Sunday announced the addition of five new shipping services from Hapag-Lloyd and Maersk to the Jeddah Islamic Port, King Abdulaziz Port in Dammam, and Jubail Commercial Port.

In a news release, Mawani said the new services will connect the three Saudi seaports with the ports of Aqaba in Jordan, Port Said in Egypt, Tangier in Morocco, Algeciras in Spain, Jebel Ali in the UAE, Mundar and Pipavav in India, and Salalah in Oman, with a total capacity of 19,869 20-foot-long containers.

The new additions are expected to enhance the position of the Kingdom’s pivotal ports and raises their competitiveness at the regional and international, said the statement that was also carried by the Saudi Press Agency.

Mawani said efforts to widen the Kingdom’s position in the maritime navigation network connectivity index are in line with the objectives of the National Strategy for Transport and Logistics Services, which aims to advance the Kingdom’s position as a global logistics center and a hub linking the Asia, Africa and Europe.

Jeddah Islamic Port was earlier chosen as a center for the “Gemini” cooperation agreement between “Hapag-Lloyd” and “Maersk”, which will consist of around 340 modern and efficient vessels to cover seven trades and offer 57 services including mainliner and dedicated shuttle services.
 


Kalimat’s journey continues with writing workshop in Alkhobar

Updated 02 February 2025
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Kalimat’s journey continues with writing workshop in Alkhobar

  • ‘We’re remaking the new narrative of Saudi Arabia,’ says co-founder Haifa Al-Owain

ALKHOBAR: A decade after Kalimat House first began its journey in the heart of Alkhobar, the initiative has returned with a writing workshop to capture the evolving essence of the city and its people.

“We’re remaking the new narrative of Saudi Arabia,” Haifa Al-Owain, co-founder of Kalimat House, told Arab News.

Founded in 2014 by cultural visionaries Anfal Al-Hammad and Al-Owain, Kalimat House was born with a mission to foster literature, arts and social impact.

Haifa Al-Owain, Kalimat House co-founder. (Supplied)

Initially centered on creating a safe space for women to engage in storytelling and creative expression, Kalimat has evolved over the years, expanding its reach to embrace all genders and a broader community, while retaining its commitment to promoting intellectual exchange and fostering creativity.

The Alkhobar workshop marked a symbolic return to where it all began for Kalimat — which has since evolved toward Riyadh and online — by providing an opportunity to reflect on the past while looking toward the future.

FASTFACT

Founded in 2014 by cultural visionaries Anfal Al-Hammad and Haifa Al-Owain, Kalimat House was born with a mission to foster literature, arts and social impact.

Hosted at the new permanent Tanafs Cultural Experiences’ space in northern Alkhobar, the ticketed workshop invited participants, some of whom were visiting from other cities, to explore their relationship with the city of Alkhobar, using writing and photography to uncover personal histories and collective memories.

The Kalimat workshop invited participants to explore their relationship with the city of Alkhobar, using writing and photography to uncover personal histories and collective memories. (Supplied)

Through a unique blend of creative exercises and prompts led by Al-Owain, participants were encouraged to reflect on how their personal stories were woven into the fabric of the city.

Participants shared images of Alkhobar, including the corniche and spaces like hospital rooms, taken with both old film cameras and modern smartphones. All photos were printed to provide a tangible memory connected to Alkhobar.

Red notebooks were provided for participants to write on, but a few opted to write on their laptops or phones.

The experience of writing in front of mostly unfamiliar faces was an opportunity to reconnect with the city and the people who live in it. (Supplied)

People were encouraged to read aloud their snippets to be discussed among the group.

For many, these images and the writings they inspired were more than just pictures; they were windows into the past, evoking nostalgia for familiar streets, once-bustling markets.

The ever-present Alkhobar cats and the corniche made cameos in nearly every narrative.

Even if it’s the same city, we see it in different ways.

Haifa Al-Owain, Kalimat House co-founder

“Even if it’s the same city, we see it in different ways,” Al-Owain said.

For some, the workshop was a way to reestablish a connection with a city that, depending on who you ask, had either changed too much or not enough over the years.

Co-founders of ‘Kalimat’ Haifa AlOwain, Anfal AlHammad along with the host of the writing workshop space Khaled Almsaad, Founder of Tanafs Cultural Experiences. (Supplied)

“The Dammam I was born in is not the Dammam I live in right now,” Al-Owain said.

Dammam, a vital port located in the Eastern Province, is a prime example of urbanization, with new developments reshaping its skyline and identity.

Now mostly residing in Riyadh where she grew up, Al-Owain sees the change that has shifted over time in each city as personal to each of us.

All photos were printed to provide a tangible memory connected to Alkhobar. (Supplied)

She said: “I think it’s funny how some people found it to be a relief for a city to be the same and others found that to be disappointing. So it just depends on their ideas.”

The tension between progress and preservation became a central topic during the discussions. Participants pondered what aspects of their cities they felt should remain the same and what should evolve with time — a conversation that spoke to the larger cultural shifts happening across Saudi Arabia.

One of the workshop’s most poignant moments came through the reflections of Hussah Al-Yahya, a past participant who returned to Alkhobar four months ago after three years in London.

The Kalimat workshop invited participants to explore their relationship with the city of Alkhobar, using writing and photography to uncover personal histories and collective memories. (Supplied)

“I was born and raised in Alkhobar; this is my hometown,” she told Arab News. “I attended some Kalimat workshops in the past. My experience today was different from the earlier workshops that I attended. It’s different because I’m a different person.”

The workshop for Al-Yahya was not just a chance to reflect on the city; it was a journey of self-discovery and reconnection with a place that held memories of both joy and struggle.

“I have so many experiences in the city, good and bad,” she said. “But for the most part I do remember or I am grateful that even my bad experiences were amongst people and a place that is like this. I was lucky that my family had built a community here that was very loving and supporting and kind.”

For Al-Yahya, the workshop held another particular significance. “Today’s workshop was the first time that I shared something I wrote. And it was the first time that I wrote with intention,” she explained.

Writing in a room full of mostly unfamiliar faces became a way to reconnect with both the city and the people who share it.

Kalimat House’s evolution over the years also mirrors the changes in Saudi society.

“We started Kalimat 10 years ago, and now we’ve transformed into a company that deals with both business-to-customer and business-to-business experiences,” said Al-Hammad.

Al-Hammad stressed that, from the very beginning, the goal was to create a platform that welcomed people, regardless of their language or background.

“We didn’t want to feel like we were excluding a community or someone because they didn’t speak the language,” she explained. Kalimat’s bilingual approach (Arabic and English) has played a vital role in fostering a diverse and inclusive community.

Khaled Almsaad, founder of Tanafs Cultural Experiences, a community-centered initiative, was present during the workshop, offering invaluable insights and showcasing updated old maps on the big screen. His street photography was hung all over the space, offering more visual guidance to the participants.

Al-Hammad said that the goal of the workshops was to create spaces for creative exploration and human connection.

“We don’t want to do any academic or systematic workshops because people are more chilled and relaxed these days,” she said, adding that the workshops had become a vital part of the cultural scene in which participants could engage in art, literature and storytelling in an informal and inclusive setting.

For Kalimat, it is not just about the writing but fostering connections and providing a space for individuals to explore their identities and narratives.

“There won’t be a Kalimat activity without networking or socializing because they go together,” said Al-Hammad.

“Honestly, this is what has helped Kalimat survive all these years.”

 


Indonesian Embassy’s event aims to foster Saudi-Indonesian ties through fashion

Updated 02 February 2025
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Indonesian Embassy’s event aims to foster Saudi-Indonesian ties through fashion

  • Designs on show at Riyadh’s Cultural Palace

RIYADH: The Embassy of Indonesia on Friday hosted the Indonesia Fashion Night, an evening celebrating designs, at Riyadh’s Cultural Palace.

Sugiri Suparwan, the deputy chief of mission at the embassy, said: “Tonight we celebrate creativity, culture, and collaboration as we showcase the beauty and diversity of Indonesian fashion.”

Noesa Birama showcased collections from nine Indonesian designers, including Deden Siswanto and her line Rachana Abra; Opie Ovie with Blue Journey to Eternity; Nina M. Nata with Splendor of Abaya; Irmasari Joedawinata with Hidden; Yani Halim with Cordial Bellis; Shaza by Adelina with Bon Voyage; Althafunissa by Karina with Haneen Jeumpa; Rinnasuri with Urang Minang; and Nura Boutique by Oewi Wahyono with Floral Blooming.

Photo by Loai El-Kellawy

Wahyono has been living in Jeddah for over 30 years and said that many of her pieces drew inspiration from Saudi Arabia.

When asked if there were any Saudi elements that inspired or impacted her design process, she referenced her love for the Saudi abaya.

She said: “I have been here in Saudi and you can see now with the outfit I am wearing, I always make my designs into dresses, but also similar to abayas.

Photo by Loai El-Kellawy

“Abaya for me is something that I can’t live without. Everywhere I go I’m always wearing an abaya. I love abayas, maybe that’s why.”

She added: “I might change it slightly but I am always wearing and using the abaya style.”

Speaking about her fashion line, Floral Blooming, the designer said: “These designs tell the story of floral blooming. The pattern of the material displays many floral sand butterflies.”

Photo by Loai El-Kellawy

Attending the fashion event were a variety of figures from the Kingdom, including business owners, ambassadors, fashion designers, and influencers.

The main element of the event featured a catwalk that ran through the center of the Cultural Palace’s hall with a backdrop that showcased dresses and themes.

In their mission to strengthen the bilateral cooperation between Saudi Arabia and Indonesia, the embassy invited designers to showcase their pieces in a way that allowed visitors a close look.

Photo by Loai El-Kellawy

The evening began with remarks from Suparwan followed by a message from Yusuf Arifin, the chairman of the fashion show.

The deputy chief of mission said that the fashion industry was one of Indonesia’s most “dynamic and growing” sectors.

Suparwan added: “In 2025, revenue from Indonesia’s fashion market is projected to reach $8.8 billion with an annual growth of 2.07 percent.

Photo by Loai El-Kellawy

“Saudi Arabia’s fashion market, on the other hand, is expected to generate $5.1 billion by this year, growing at an impressive rate of 10.3 percent a year.”

Suparwan spoke of the “enormous potential for both markets and the opportunities that lie ahead.”

The envoy said that potential alone was not enough and that it needed to be connected, expressing the hope that the fashion event could serve as a bridge between the Saudi and Indonesian fashion industries while “fostering collaboration, partnerships and mutual growth.”

Arifin described the event as “an evening that celebrates the creativity, artistry, and cultural heritage of Indonesia,” with some 18 local models adorning traditional Indonesian textiles.

 


King Salman academy, Ministry of Education honor reading contest winners

Updated 02 February 2025
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King Salman academy, Ministry of Education honor reading contest winners

  • Academy awards winners from participants across 30 countries

RIYADH: The King Salman Global Academy for Arabic Language, and the Ministry of Education honored the winners of the Children’s Reading Challenge in Riyadh on Sunday.

The academy awarded SR250,000 ($67,000) to 60 winners from a total of nearly 8,000 participants across 30 countries.

Abdullah Al-Washmi, the academy’s secretary-general, thanked the Ministry of Education for promoting the competition in Saudi schools.

SR250,000 ($67,000) was awarded to 60 winners from nearly 8,000 participants in 30 countries. (Supplied)

He also praised the judges, schools, and institutions for their contributions toward the academy achieving its goals — enhancing classical Arabic speaking skills, strengthening its presence in education and culture, and providing a platform for talented children.

Al-Washmi highlighted the competition’s international reach, saying: “This confirms the global status of the Arabic language and the academy’s role in promoting its spread and supporting linguistic creativity among future generations.”

The event featured a theatrical performance by children which showcased their speech and skills of expression in an engaging cultural display.

Maha Al-Otaibi, head of the linguistic culture sector at the academy. (Supplied)

The academy offered a training course on speaking skills on the sidelines, covering voice control techniques, audience interaction, expressive performance, and confidence in speech.

Maha Al-Otaibi, head of the linguistic culture sector at the academy, said that the participation of about 8,000 children from 30 countries reflected the growing global interest in the Arabic language.

Al-Otaibi said: “The competition contributes to strengthening cultural identity and consolidating Arab children’s connection to their mother tongue.

“It enhances their love for the art of the Arabic language and encourages families and teachers to support it, especially amid the challenges posed by the influence of other languages," she told Arab News.

She spoke of the programs accompanying the ceremony, such as the interactive Arabic language exhibition and the training course which helps children acquire essential skills to strengthen their Arabic proficiency and bring them closer to classical Arabic.

“Such programs contribute to promoting the spread of the Arabic language globally, building a generation aware of its culture and language, and capable of representing it with pride and distinction,” Al-Otaibi said.

 


Road improvements worth SR8 billion announced for Riyadh

Updated 02 February 2025
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Road improvements worth SR8 billion announced for Riyadh

  • Eight new projects, costing around SR8 billion, are second phase of Road Development Program for capital

RIYADH: The second phase of a project to expand Riyadh’s road network and improve traffic congestion has been announced.

The eight new projects, costing around SR8 billion ($2.13 billion), are the second phase of the Road Development Program for the capital, announced by the Royal Commission for Riyadh City.

As part of the works, a 20km road network surrounding King Abdullah Financial District will be developed to include three intersections and 19 bridges. Two major intersections will be constructed on Prince Turki bin Abdulaziz I Road in the northern part of Riyadh, as well as three bridges and a tunnel, increasing road capacity to 200,000 vehicles per day.

In the center of Riyadh, five intersections will be upgraded on the Thumamah Road axis, and 11 bridges and five tunnels will be constructed, also increasing road capacity to 200,000 vehicles per day.

Imam Abdullah bin Saud Road will have four main intersections, three bridges and two tunnels, increasing capacity to 200,000 vehicles daily. Dirab Road, where there will be two main intersections and nine bridges, will see an increased vehicle capacity of 340,000 vehicles per day. 

Imam Muslim Road will serve as the future southern extension of the Prince Turki bin Abdulaziz I axis with the construction of four main intersections and four bridges, increasing capacity to 200,000 vehicles per day. Connecting King Salman Road in the east and Abu Bakr Al-Siddiq Road in the north, an intersection bridge is planned to enhance traffic flow in the area.

The final project in this phase will see engineering modifications for high congestion areas, an extension of work started in the first phase which will improve congestion during peak traffic hours.

The Royal Commission for Riyadh City is working with the relevant authorities to ensure seamless traffic flow during the works, which are expected to take around three years.

In the meantime, the Road Development Program for Circular and Main Axes in Riyadh will be working to support the city’s increasing population, improve connectivity, boost traffic flow, increase travel speeds and decrease travel time, and ease cross-city transportation.

Launched by the RCRC in August 2024, the first phase included four projects with a total worth of SR13 billion.