How Saudi Arabia’s Al-Ula went from being underdeveloped...to having negative unemployment

More than 60 balloons take to the sky, giving rides to visitors during the Hot Air Balloon Festival. (UPI)
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Updated 19 December 2019
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How Saudi Arabia’s Al-Ula went from being underdeveloped...to having negative unemployment

  • Al-Ula is home to ancient Nabatien sites and the Winter at Tantora festival which hosted Yanni and Andrea Bocelli
  • In three years it has reached a negative unemployment rate of -2 percent, showing how Vision 2030 can work

RIYADH: In almost no time, the city of Al-Ula in northwest Saudi Arabia went from being relatively unknown to a very early symbol of success for the Kingdom’s ambitious Vision 2030 reform plan.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Previously underdeveloped and mostly ignored, it has now become home to the Winter at Tantora music festival, which was sold out every night between December and February as visitors flocked to see legends such as Andrea Bocelli, Yanni, Mohammed Abdo and Majida El-Roumi perform.

Projects such as the Sharaan Resort and Sharaan Nature Reserve, which are due to open in 2023, promise to turn the city into the tourist hotspot it was always meant to be.

After all, not many places in the world can say they are sitting on 3,000 years of history, which is the case with Al-Ula, which is home to the UNESCO World Heritage Site of Madain Saleh.

Recently, the Hot Air Balloon Festival presented a blueprint for adventure tourism in Saudi Arabia. Next, the Dakar Rally will take place there in 2020.

Al-Ula’s success — mostly due to the work done by a dedicated, recently formed royal commission — portrays what Vision 2030 is all about: Opening up new industries, lessening the Kingdom’s dependence on oil, capitalizing on its long-ignored historic and cultural treasures, and creating jobs for the country’s booming population.

A senior official with access to employment figures told Arab News that in less than three years, Al-Ula has achieved a negative unemployment rate of 2 percent.

This means that Al-Ula now needs to import workers from neighboring regions to keep pace with the demand for jobs.

“I’m so happy with the opening of tourism in Al-Ula. It has given us an opportunity to work and let go of some of the super-conservative beliefs that (our) people had,” said Manal Al-Budair, an Al-Ula local who works in the media.

“In the past, the only acceptable job for females was a teacher. But with the opening up of Al-Ula, much change has taken place,” she added. 

“I hope we host more events. It’s truly a pleasure and an honor to welcome people from all over the world to our historical city,” she said.

“Tantora highlighted our youth’s ambitions and our willingness to work hard, prosper and succeed.”




Mirrors outside the Maraya concert hall. (Itar-Tass)

Fired by ambition, many locals say they want to work as managers or hold equivalent job titles.

The perception of some of Al-Ula’s residents is that some senior-level positions have been filled by talent from bigger cities who have more experience in fields such as hotel management and marketing.

However, the Royal Commission for Al-Ula (RCU) has a promising plan to develop skills and deepen the job market.

“The people of Al-Ula are at the heart of the Royal Commission for Al-Ula’s drive to encourage economic prosperity for current and future generations,” said the RCU’s CEO Amr Al-Madani.

“The people of Al-Ula hosted 37,000 visitors from 72 countries around the world during the first successful annual Winter at Tantora festival.”

Ahmed Alimam, a senior tourism development officer at the RCU, told Arab News: “The people of Al-Ula are hugely encouraged by the opportunities continually opening up through Al-Ula’s positioning on the (economic) map.”

He said: “Al-Ula has long been a destination that has welcomed visitors from around the world in its capacity as a historic crossroads and as a place for pilgrims to rest during their journeys.”




The Elephant rock in the Ula desert. (AFP)

He added: “Our ancestors had long guided visitors across the desert, but with the advent of modern-day transport, this role had almost disappeared. Now, we’re sharing our heritage with the world once again.”

The RCU has worked up palpable enthusiasm in Al-Ula over its potential as an outstanding destination for tourists.

Scholarships and training are broadening horizons, meaning that people in Al-Ula are learning from global best practices.

“An entrepreneurial spirit is truly encouraged, with young men and women applying for business licenses and investing in equipment, and even farmers building residential units and huts inside farms and between palm trees,” Alimam said.

The RCU has hired young Saudis from Al-Ula to be trained to become park rangers. 




A Saudi park ranger. (Royal Commission for Al-Ula)

They will work to preserve and develop the wildlife in the park, which will have breeding programs for rare and endangered species that are native to the region.

“The rangers have been trained by expert rangers from the College of African Wildlife Management Tanzania (CAWM) from Mweka, which is the leading institution for professional and technical training in wildlife and tourism management in Africa,” said Al-Madani.

“Additionally, qualified and highly experienced staff are offering research and consultancy services to enhance wildlife management at Sharaan, and are now sharing their knowledge with young people in Al-Ula.”

Scholarships are a strong incentive for the people of Al-Ula to be ambitious about their career plans. 

The first scholarship phase, which started in 2018, saw a total of 168 students head for studies in the UK, the US and France.

“Following a hugely successful first year, the program is being expanded. In its second year, we’re sending 300 students overseas to the existing three countries as well as Australia,” said Dr. Rami Al-Sakran, director of the RCU’s scholarship program.

“The RCU launched its scholarship program in 2018, with the objective of giving successful applicants the opportunity to pursue degrees at prestigious universities and academic institutions overseas,” he added.

“This is a key pillar in the RCU’s commitment to working with the local community to build their capabilities and empower the region’s development,” he said.

“Recently, we hosted the first midyear summit for our phase 1 students, in the US, the UK and France. We were enormously proud to see the progress they’ve made so far as they get a world-class education and actively engage in new cultures, broadening their horizons.”

Many locals, including Rawan Abdul-Rahman, an organizer of Winter at Tantora, are happy with the opportunities that have been presented to them.

“It was an amazing experience. It gave us opportunities and opened doors for us,” she said. 

“Even our families, who are conservative and would’ve never approved of anything like this before, were ecstatic and encouraged us to take part in all the events. This is something unprecedented given our conservative backgrounds.”

Summing up the experience of the local population, Abdul-Rahman added: “Al-Ula not only opened us to the world, it also opened the world to us.”

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Gulf leaders congratulate Saudi leadership for organizing successful Hajj

Updated 08 June 2025
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Gulf leaders congratulate Saudi leadership for organizing successful Hajj

  • Leaders from UAE, Bahrain, Oman, Qatar, and Kuwait commend King Salman and Crown Prince Mohammed bin Salman

RIYADH: Leaders of the Gulf Cooperation Council nations have congratulated the Saudi leadership on successfully managing and organizing the Hajj pilgrimage, which nearly 1.4 million Muslims have undertaken since Wednesday, the Saudi Press Agency reported.

King Salman and Crown Prince Mohammed bin Salman received on Sunday congratulatory messages from the UAE President Sheikh Mohammed bin Zayed Al-Nahyan, King Hamad bin Isa Al-Khalifa of Bahrain, Sultan Haitham bin Tariq of Oman, Emir Tamim bin Hamad Al-Thani of Qatar, and Emir Meshal Al-Ahmad Al-Jaber Al-Sabah of Kuwait.

Saudi Arabia has employed artificial intelligence and advanced technologies to manage this year's Muslim pilgrimage, one of the world's largest annual gatherings.

The Kingdom's authorities provided over 1 million Muslim pilgrims with essential services during the Hajj, including water, food, accommodation, transportation, and healthcare at various holy sites in Makkah and Madinah.


Centuries of Hajj documented in travelers’ chronicles

Updated 08 June 2025
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Centuries of Hajj documented in travelers’ chronicles

  • Pilgrims’ writings provide valuable insights into the history of Muslim civilization
  • Journeys of barefoot pilgrims, seafaring voyagers and desert caravans preserved

MAKKAH: For centuries, the Hajj pilgrimage has stood as Islam’s most profound convergence of spiritual devotion and physical endurance.

This sacred journey, where the trials of travel merge with the sanctity of worship, has been meticulously documented by countless travelers, scholars and rulers whose written accounts have become invaluable chronicles of the history of Islamic civilization.

From barefoot pilgrims to seafaring voyagers and desert caravans, the Hajj experience has been preserved across generations through detailed testimonies, books and manuscripts that illuminate both the ritualistic and human dimensions of this transformative journey.

From barefoot pilgrims to seafaring voyagers and desert caravans, the Hajj experience has been preserved throughout history. (SPA)

According to researcher and historian Saad Al-Joudi, the Hajj transcended its purely ceremonial function to become a comprehensive documentation project that captured the essence of Islamic society across different historical periods.

The Andalusian explorer Ibn Jubayr was one of the most meticulous chroniclers, providing exhaustive accounts of his maritime route from Andalusia through Alexandria to the Hejaz from 1183-1185.

His writings detail every stage of the pilgrimage sequence: The ritual consecration at designated boundaries (Ihram), the circumambulation of the Kaaba (Tawaf), the Sa’I (running between Safa and Marwa), the overnight vigil in Mina, the standing at Mount Arafat, the symbolic stone-throwing ceremony, and the final farewell circumambulation.

HIGHLIGHTS

• This sacred Hajj journey has been meticulously documented by countless travelers, scholars and rulers.

• Their written accounts have become invaluable chronicles of the history of Islamic civilization.

• The Andalusian explorer Ibn Jubayr was one of the most meticulous chroniclers, detailing every stage of the pilgrimage sequence.

• Ibn Battuta, who set off on his pilgrimage in 1325, focused extensively on the logistical infrastructure supporting the routes to Makkah.

The renowned traveler Ibn Battuta, who set off on his pilgrimage in 1325, focused extensively on the logistical infrastructure supporting the routes to Makkah.

Hajj journeys were cultural, spiritual and humanitarian occasions that motivated numerous writers and travelers to document their rich details. (SPA)

His accounts express wonder at the remarkable unity displayed by Muslims of diverse languages, ethnicities and cultures as they performed identical rituals in perfect synchronization.

He documented the overland passages from the Levant to Madinah, describing rest stations, temporary pilgrim markets and mobile medical facilities.

Majed Al-Yazidi, of Umm Al-Qura University, said that Hajj documentation extended beyond travel writers to include sultans and kings.

From barefoot pilgrims to seafaring voyagers and desert caravans, the Hajj experience has been preserved throughout history. (SPA)

Abbasid caliph Harun Al-Rashid is said to have performed the pilgrimage several times, notably traveling on foot as an expression of humility.

The 13th-century Mamluk ruler, Baibars, established comprehensive supply networks and security installations for pilgrim caravans throughout the Levant and Arabian Peninsula, transforming the Hajj into an integrated socio-political undertaking.

The geographic scope of the pilgrimage routes reflects the civilizational breadth of the Islamic world.

From barefoot pilgrims to seafaring voyagers and desert caravans, the Hajj experience has been preserved throughout history. (SPA)

Al-Yazidi said that pilgrims from Andalusia and Morocco predominantly traveled by sea, while those from Yemen and the Indian subcontinent used both sea and land routes.

Pilgrims from the Levant, Iraq and Egypt followed established paths, including the famous Darb Zubaidah, Darb Al-Kufa and Egyptian corridor.

These pilgrimage highways catalyzed the development and prosperity of numerous cities along their paths.

Hajj journeys were cultural, spiritual and humanitarian occasions that motivated numerous writers and travelers to document their rich details. (Supplied)

Al-Joudi highlighted how these travel accounts provided systematic documentation of Hajj rites.

These chronicles also captured behavioral patterns, regional clothing styles, commercial activities and accompanying cultural practices with remarkable precision.

Humanitarian and social dimensions of the pilgrimage are exemplified in the works of Abdul Ghani Al-Nabulsi, the scholar who began his journey in 1693.

Hajj journeys were cultural, spiritual and humanitarian occasions that motivated numerous writers and travelers to document their rich details. (SPA)

Al-Nabulsi documented the extensive cultural exchanges occurring between pilgrims from East Asia to North Africa, recording gift exchanges, manuscript trading and intellectual discussions.

Al-Joudi emphasized that Hajj journeys were cultural, spiritual and humanitarian occasions that motivated numerous writers and travelers to document their rich details.

He said that among the most prominent was Ibn Battuta, who dedicated extensive passages in his book the Rihla to describing Hajj rituals, sanctuary conditions and caravan movements.

Hajj journeys were cultural, spiritual and humanitarian occasions that motivated numerous writers and travelers to document their rich details. (Supplied)

Al-Yazidi also highlighted scholar Mohammed Al-Amin Al-Shanqiti, who authored “The Hajj Journey to God’s Sacred House.”

His writings combine precise descriptions with jurisprudential insights and religious rulings, alongside personal observations and interactions with pilgrims from across the globe.

Modern Arabic literature has been enriched by numerous Hajj memoirs. Abbas Mahmoud Al-Aqqad’s “The Hejazi Journey” captures the spiritual atmosphere through a literary lens, while Ibrahim Abdul Qadir Al-Mazini’s “Journey to Hejaz” employs contemplative prose to explore both humorous incidents and profound spiritual experiences.

Mohammed Hussein Haikal’s “In the House of Revelation” offers intellectual and spiritual analysis of his Arabian journey.

Shakib Arslan’s “Pleasant Impressions in the Pilgrim’s Mind” and Ali Al-Tantawi’s “To the Land of Prophecy” combine travel narrative with reformist and educational perspectives.

The documentation tradition extends beyond Arab authors to include remarkable accounts by converts to Islam.

Leopold Weiss (Muhammad Asad) in “The Road to Makkah” and Takeshi Suzuki (Muhammad Saleh) in “A Japanese in Makkah” provide insights into the pilgrimage experience from the perspective of recent converts, demonstrating Islam’s universal appeal across cultural boundaries.

Al-Yazidi said that these diverse travel accounts, despite variations in language and approach, constituted a living historical archive of the Hajj across centuries.

 


Novice UK sailors arrive in Jeddah after surviving epic Hajj voyage

Updated 08 June 2025
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Novice UK sailors arrive in Jeddah after surviving epic Hajj voyage

  • 6 crew members set out on ‘sacred journey’ — with no sailing experience
  • Saudi authorities win praise for treating pilgrims ‘like honored guests’

MINA: A group of six pilgrims with no previous sailing experience who set off from London on a 59-day maritime adventure have praised Saudi authorities for the welcome they received after finally completing their Hajj voyage.

The UK-based group, aged between 27 and 47, set sail on April 1 and arrived in Jeddah on May 27, just one week before the start of Hajj.

Each member brought a unique set of skills, from IT professionals to community organizers, but none had formal maritime training. Together, they learned to navigate, maintain their vessel, and endure weeks at sea, often facing unpredictable weather and challenging conditions.

The six pilgrims — Abdul Wahid, Tauseef Ahmed, Jody McIntyre, Dobbir Uddin, Taher Akhtar, and Ayaz Khan — made several stops across Europe and North Africa during their journey, sharing the highs and lows of life at sea with a growing community of followers on social media.

Speaking to Arab News at Mina during Hajj, Wahid, the captain, said that the voyage had been a memorable and life-changing experience.

His favorite moment came after setting off from the Gulf of Suez on the final leg of the journey. Seeing mountains in the distance — the first sign of Saudi Arabia after days of storms and rough seas — brought pure joy. In that moment, he knew they had made it.

Reflecting on their arrival and experience of Hajj, Wahid praised the exceptional care and organization. He said the pilgrimage itself felt calm and manageable compared with the challenges of the sea voyage.

Wahid said the Saudi authorities treated pilgrims like honored guests, with ambulances stationed throughout, volunteers offering water and ice packs, and a clear sense that everyone was committed to making the experience spiritual and memorable.

“They’re (Saudi authorities) looking after them (pilgrims), and they’re trying to make sure that there’s nothing you need. You’re walking down the street, the Boy Scout is there handing you an ice pack to put on your hot head... The policeman passes you a bottle of water... The fire station isn’t just a fire station, they’re standing outside spraying people down with water to cool them off,” he said.

“Every single person here is engaged in trying to make sure that Hajj is an enjoyable, spiritual, wonderful experience.”

Another crew member, Ayaz Khan, said that the challenge of sailing to Hajj was “about pushing himself beyond limits and embracing the spiritual significance of the pilgrimage.”

Khan also spoke of the profound welcome awaiting them onshore, saying that the reception was beyond anything he imagined — a dream come true.

His family had never been to Hajj before. When he told his mother he was sailing, she was worried, but he told her that this was bigger than him — it was the chance to complete a sacred journey.

The adventure route led the group through the English Channel and on to Marseille before passing the Mediterranean islands of Corsica, Sardinia, Sicily, and Crete. They sailed through the Suez Canal and finally the Red Sea before arriving in Jeddah.

The seafaring pilgrims spent almost two months off-grid and battling storms on the 1978 Westerly 33 ketch.

Khan said that the maritime pilgrimage has reminded the crew members that the path to spiritual fulfillment often requires navigating uncharted waters — both literally and metaphorically. But with perseverance, humility, and trust, even the most turbulent seas can lead to sacred destinations.

 


Umm Al-Qura University becomes academic hub for Hajj

Updated 08 June 2025
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Umm Al-Qura University becomes academic hub for Hajj

  • Umm Al-Qura’s research arm, the Custodian of the Two Holy Mosques Institute for Hajj and Umrah Research, deployed 34 researchers and 458 data collectors to conduct 17 studies this season

MAKKAH: As millions of pilgrims undertake Hajj pilgrimage, Umm Al-Qura University is leveraging its research capabilities to support one of the world’s most complex religious gatherings.

Dr. Wardah bint Abdullah Al-Asmari, vice rector for investment and community partnership, told Arab News that the university has committed all available resources to support Saudi Arabia’s Hajj and Umrah infrastructure, aligning with Vision 2030 objectives.

“We mobilize our human, scientific, administrative, and research capacities annually through specialized educational and training programs, field studies, and consulting services designed to elevate pilgrim experiences and service standards,” Al-Asmari said.

Dr. Wardah bint Abdullah Al-Asmari, the university's Vice Rector for Investment and Community Partnership. (Supplied)

The university’s flagship effort this season, the Licensing and Qualification Program for Helpers of Pilgrims, has provided over 300,000 training opportunities through 20 worker modules and 50 packages for pilgrims available in 15 languages.

Other initiatives include the Rafid Al-Haramain program, offering more than 100,000 training slots and engaging over 3,000 participants from 30 organizations; and the Bus Guide Training Program, which certified 3,500 guides to assist with pilgrim transport.

As part of its global outreach, the university translates Friday sermons and Arafat Day speeches into more than 20 languages, reaching an estimated 600 million Muslims worldwide.

FASTFACTS

• Umm Al-Qura University’s flagship effort this season, the Licensing and Qualification Program for Helpers of Pilgrims, has provided over 300,000 training opportunities.

• The university translates Friday sermons and Arafat Day speeches into more than 20 languages, reaching an estimated 600 million Muslims worldwide.

• This year, 2,027 volunteers were trained in partnership with relevant authorities in health, awareness, and organizational services.

Academic departments have also integrated Hajj-focused curricula in medicine, nursing, computer science, and social sciences, covering crowd control, disaster management, and emergency response. Students gain hands-on experience through partnerships with the Ministry of Health at seasonal medical facilities.

Umm Al-Qura University participated in qualifying and training volunteers in various fields. (X: @uqu_edu)

Umm Al-Qura’s research arm, the Custodian of the Two Holy Mosques Institute for Hajj and Umrah Research, deployed 34 researchers and 458 data collectors to conduct 17 studies this season.

These focus on crowd management, security protocols, sustainability measures, emerging technologies, artificial intelligence applications, and pilgrim satisfaction in 20 languages. The Institute for Research and Studies also contributes to national projects through consulting and research implemention.

Digital transformation is another major pillar. The university delivered 34,000 remote training courses through its Specialized Training platform. The modules cover critical areas such as elderly and disabled assistance, translation, guest experience, crowd management, and safety protocols.

Umm Al-Qura University participated in qualifying and training volunteers in various fields. (X: @uqu_edu)

Other digital initiatives include AI-driven data analysis, pilgrim-focused smart apps, innovation hackathons, and operating the Nusuk Card project center through Wadi Makkah Co.

Al-Asmari noted ongoing collaboration with key government bodies including the Ministry of Hajj and Umrah, Ministry of Health, and Ministry of Municipal Affairs, as well as the Royal Commission for Makkah City, Pilgrim Experience Program, Civil Defense, Border Guard, and Makkah Health Cluster.

These partnerships span research, training, performance metrics, and volunteer mobilization.

Umm Al-Qura University participated in qualifying and training volunteers in various fields. (X: @uqu_edu)

Volunteerism is central the university’s social responsibility mission. This year, 2,027 volunteers were trained in partnership with civil defense, health, and border authorities in health, awareness, and organizational services.

To meet growing sector needs, the university launched degree and diploma programs in Hajj and Umrah management through its specialized institute and colleges, attracting students pursuing careers in the expanding pilgrim services sector.

Looking ahead, Al-Asmari affirmed Umm Al-Qura’s ambition to expand research, partnerships, and tech innovation in line with the objectives of the Pilgrim Experience Program under Saudi Vision 2030.

 


Osaka Expo pavilion celebrates 70 years of Japan-Saudi relations

Updated 08 June 2025
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Osaka Expo pavilion celebrates 70 years of Japan-Saudi relations

OSAKA: Saudi Arabia’s pavilion at Expo 2025 Osaka is celebrating the 70th anniversary of diplomatic relations between Japan and the Kingdom — the two countries first established their partnership on June 7, 1955.

“The relations go beyond a mere economic partnership to reflect the depth and diversity of our ties,” said Ghazi Faisal Binzagr, Saudi ambassador to Japan and the pavilion’s commissioner-general.

“Today, we build on the strength of the past and harness the momentum of the present to jointly shape a new vision for the future. With Expo 2025 taking place in Osaka and Saudi Arabia hosting Expo 2030 in Riyadh, our two countries stand at the forefront of global exchange, showcasing the latest innovations and sustainable technologies, and contributing to shaping an inclusive future for all.”

The Saudi Pavilion has hosted various business events and highlighted trade opportunities offered by Saudi Vision 2030, strengthening economic ties between the two countries. 

Additionally, it highlights the Kingdom’s role in bringing Japanese culture to the Middle East through local manga studios, whose works will be featured in August.

The pavilion aims to draw more Japanese tourists to Saudi Arabia, targeting 30,000 visitors annually before Expo 2030 Riyadh. 

Saudi Arabia’s participation in Expo 2025 Osaka is part of the Saudi-Japan Vision 2030 strategy, which includes more than 80 projects across industries including culture, food, media and entertainment, energy, and education.

The pavilion, which offers more than 700 diverse and engaging events such as daily shows and live performances, has attracted more than half a million visitors since it opened in April.