How circuses have thrived as Saudi Arabia’s form of entertainment

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Live Show Arabia has organized circuses in three different cities, with more on the way, since the start of ‘Entertainment Renaissance’ in the Kingdom last year. (Photo/Supplied)
Updated 05 July 2019
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How circuses have thrived as Saudi Arabia’s form of entertainment

  • Adjustments in their costumes and routines notwithstanding performers never fail to wow audiences

RIYADH: “Ladies and gentlemen, boys and girls of all ages,” the introduction has been booming out across Saudi Arabia for over two years now. The circus is in town all over the Kingdom and, from the looks of it, it’s here to stay.

Circuses are universally loved as places where one can take the family to enjoy a night out. Young and old are entertained by the antics of a clown or dazzled by feats of acrobatic excellence. And as a family-oriented society, Saudi Arabia is the perfect place for circus shows to thrive.

Live Show Arabia (LSA) was one of the first companies to market circuses as a form of entertainment in Saudi right at the start of the “Entertainment Renaissance” that began in the Kingdom last year.

The company staged the “Hollywood Circus,” pitching their tents in the lot outside Granada Mall in Riyadh, now informally known as Circus Square. Since then they’ve gone on to organize circuses in three different cities, with more on the way.

Shows big and small

The popularity of circuses has continued to grow since, with small productions such as those organized by LSA just as common as bigger names such as Cirque du Soleil or Cirque Eloize.

The larger shows are significantly less intimate, and often more expensive, meaning only a limited audience — those who can afford it —  can attend. The fact that smaller circuses like those put on by LSA are not restricted to Saudi Arabia’s major cities has helped them become even more popular.

And despite the smaller size of their shows, their performers are no less talented. “Circo Americano” is helmed by ringmaster Martin Espana — also known as Mr. Extreme Circus. As the most experienced member of the troupe, Espana is involved with all the acts in one way or another and performs with everyone, from the acrobats to the clowns. 

Espana told Arab News he has been with the circus for 59 years. When asked how old he was, he replied with the same number: “I was born in the circus, I’ve been a circus performer my whole life,” he said with a grin.

Miguel Gustavo Barreiro has been performing as a clown for over 30 years. He joined up with the “Circo Americano” troupe about four years ago and has toured with them all over the Arab world, visiting countries including Oman, Jordan, and Lebanon. But so far, he says, his favorite location in the Middle East has been Saudi Arabia.

“The people in Saudi Arabia are very soft. Very lovely! Very cute. Arabia is so special, I love the people,” he told Arab News backstage during the intermission.

His affection for the Arab world is clear during his performances, when he can be seen speaking to the audience in Arabic. He calls out “Yalla!” when trying to get them to interact, and “Mashallah!” when they do as they’re told. When asked if he would like to come back to Saudi Arabia in the future, he answers with a cheeky “Inshallah!”

Thierry Antonios of Live Show Arabia invited Arab News backstage after the circus to meet the performers and discuss the success of the company’s different circus shows.

“This is our fourth circus in Saudi Arabia, and we are still planning more,” he said. “We have had a lot of success with Saudis as an audience so far.”

However, there are certain restrictions on performers in Saudi Arabia that generally do not apply elsewhere in the world — meaning the troupe members have to make changes to their costumes and routines.

The people in Saudi Arabia are very soft. Very lovely! Very cute. Arabia is so special, I love the people.

Miguel Gustavo Barreiro

These changes are evident in the way the performers present themselves onstage. The female performers’ dance movements are muted, sometimes jerky, as if they are restraining themselves from moving their bodies too provocatively.

And of course, the costumes have been altered as well: One of the clowns wears a pair of black basketball shorts underneath her tutu to cover her thighs. Underneath short, swishing skirts and cropped shirts, female acrobats wear long-sleeved black bodysuits that hide every inch of exposed skin. The ringmaster’s assistant’s top half looks impeccable in a fancy, sequined red coat, but her bottom half is clad in a regular pair of black sweatpants.

Ludmilla, a Ukranian performer, specializes in acrobatics and contortion. Acrobats in most circuses are usually clad in scanty, skin-tight costumes that leave little to the imagination, Ludmilla has opted for a loose-fitting jumpsuit more appropriate for a Saudi audience.

HIGHLIGHTS

• LSA's small productions are as popular compared to bigger names such as Cirque du Soleil or Cirque Eloize.

• Circo Americano is helmed by ringmaster Martin Espana — also known as Mr. Extreme Circus.

• There are certain restrictions on performers in Saudi Arabia that generally do not apply elsewhere in the world — meaning the troupe members have to make changes to their costumes and routines.

She said that the costume change does not affect her performance: “It doesn’t bother me. Some of the other performers need tight costumes in order to perform, but my act doesn’t require it.”

“We try to choose artists who are willing to modify their costumes, and so far we haven’t had any issues with getting them to try something different,” Antonios said.

Feedback

The costume changes came into effect following a few complaints that Live Show Arabia received during their first performance of “Hollywood Circus” in Riyadh regarding outfits and acts.

“This year we have taken all the feedback into consideration and adapted the show to Saudi needs,” said Antonios.

Most of the performers Arab News spoke to at “Circo Americano” — and indeed most circus performers worldwide — began honing their talents at a very young age. Barreiro, who turns 50 this year, has been performing as a clown for more than 30 years. Ludmilla, 29, has been performing for 25 years. Most circus performers were either born into the circus life or began traveling with a troupe at as young as three years old.

However, LSA is aware that there are Saudis who may be interested in joining a circus troupe and Antonios revealed exclusively to Arab News that his company has plans to establish a circus school in Riyadh some time in the next few years.

“We’re still waiting on full approvals, and investors, but this is definitely something we would be interested in doing,” he said.


Call for Saudis to join national AI training

Updated 10 sec ago
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Call for Saudis to join national AI training

RIYADH: The Saudi Data and AI Authority, in collaboration with the education and human resources and social development ministries, has invited citizens to register for the national initiative, “One Million Saudis in AI – SAMAI.”

The initiative, which is taking place for the first time, aims to train 1 million Saudis in artificial intelligence to strengthen national capabilities in line with Vision 2030, the Saudi Press Agency reported on Wednesday.

It will provide trainees with skills and knowledge in data and AI technologies, their applications and ethics, and practical training on the tools needed to integrate AI into business and daily life.

The initiative aligns with the Kingdom’s goal of becoming a global leader in technology and innovation while empowering citizens in advanced fields, according to the SPA.

The authority and ministries are encouraging citizens from all backgrounds to register at samai.futurex.sa/.


Red Sea International Film Festival opens for 2025 submissions

File photo of the Red Sea International Film Festival in Jeddah. (Supplied)
Updated 7 min 58 sec ago
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Red Sea International Film Festival opens for 2025 submissions

  • Saudi, Arab, Africa, Asia entrants eligible to enter by Aug. 17
  • Festival has shown 520 films from 85 nations, says official

JEDDAH: The Red Sea International Film Festival has opened its submissions portal for its fifth edition, which will run from Dec. 4 to 13 in the historic district of Al-Balad, Jeddah.

Filmmakers from Saudi Arabia, other countries in the Arab world, Africa and Asia have until Aug. 17 to submit their entries.

There will be no fee for entries submitted before July 7, after which a fee will apply: SR100 ($26) for short films and SR200 for feature films.

Submissions can be entered under three categories: the Red Sea Competition, Red Sea Shorts Competition and New Saudi/New Cinema.

The Red Sea Competition highlights outstanding works from Asia and Africa, including the Arab world, across narrative, documentary and animation.

The Shorts Competition showcases films under 60 minutes, focusing on original storytelling.

The New Saudi/New Cinema section focuses on emerging local talent, offering a platform for new voices in the Kingdom’s rapidly growing film scene.

Since its inception in 2019, the festival has served as a platform for cultural dialogue and cinematic discovery, while strengthening ties between regional and international filmmakers.

Selected films this year will vie for the prestigious Yusr Awards, including the Golden Yusr for Best Feature Film, which comes with a $100,000 prize. Other accolades include Best Director, the Jury Prize and the Golden Yusr for Best Short Film.

Shivani Pandya Malhotra, managing director of the Red Sea Film Foundation, said in a statement the festival has “firmly established itself as a distinctive force within the cinematic landscape, both locally and internationally.”

“Having showcased over 520 films from 85 countries, the festival stands today as a vital platform for cultural exchange and compelling storytelling,” she added.


Saudi Arabia showcases defense innovation at Athens expo

The Saudi pavilion highlights the progress of Saudi military industries and the growing national capabilities in this vital sect
Updated 6 min 18 sec ago
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Saudi Arabia showcases defense innovation at Athens expo

  • Saudi pavilion highlights advanced systems, strategic ties and investment potential

RIYADH: Saudi Arabia is taking part for the first time in the Athens International Defense and Security Exhibition in Greece, held from May 6-8.

The Saudi pavilion is organized by the General Authority for Military Industries, with contributions from the General Authority for Defense Development and Saudi Arabian Military Industries.

The opening was attended by Ahmad Al-Ohali, governor of the General Authority for Military Industries; Lt. Gen. Fahd Al-Juhani, chief of staff of the Royal Saudi Land Forces; and Muhannad Al-Basrawi, charge d’affaires at the Saudi Embassy in Greece.

Al-Ohali and other officials toured the Saudi pavilion and were briefed on the advanced defense and security technologies on display.

The pavilion highlights the progress of Saudi military industries and growing national defense capabilities. It also showcases strategic partnerships aimed at enhancing international cooperation and localizing defense technologies.

Al-Ohali said that the Kingdom’s presence reflects its strategic position in military industries, its attractive investment environment and its efforts to localize more than 50 percent of military spending under the Vision 2030 reform plan.

The pavilion showcases Saudi Arabia’s defense industry ecosystem, including policies, regulations, national priorities and investor incentives. It also presents streamlined business processes, key achievements and major initiatives in the defense sector.

Participating countries and international companies are showcasing their latest systems in land, naval and aerial defense, as well as cybersecurity solutions.

The Saudi preence comes amid rapidly growing Saudi-Greek relations across multiple sectors, reflecting the strength of their strategic partnership — particularly in defense, where both countries share a common vision for regional security, stability and technological collaboration.


Saudi medical team begins to separate Egyptian conjoined twins

Updated 07 May 2025
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Saudi medical team begins to separate Egyptian conjoined twins

  • Most delicate case ever undertaken by his team, says surgeon Dr. Abdullah Al-Rabeeah

DUBAI: A medical team of the Saudi Conjoined Twins Program began on Wednesday to separate Egyptian twins at King Abdullah Specialist Children’s Hospital in Riyadh.

Dr. Abdullah Al-Rabeeah, advisor at the royal court and supervisor general of the Kingdom’s aid agency KSrelief, who heads the team, said the twins are joined at the back, lower chest, abdomen and pelvis, the Saudi Press Agency reported.

One of the twins lacks essential organs, including a heart and head, and suffers from severe congenital defects, making survival impossible.

The complex operation is expected to last approximately 11 hours and will proceed in six stages.

It involves a multidisciplinary team of 26 consultants, specialists, and support staff in fields including anesthesia, neurosurgery, pediatric surgery, and plastic surgery.

Al-Rabeeah described the case as one of the most delicate the team has undertaken, noting the shared spinal canal as a major surgical challenge.

Advanced imaging and surgical microscopes will be used to ensure precision, he said.

This marks the 63rd separation procedure under the Saudi Conjoined Twins Program, which has reviewed 149 cases from 27 countries since its inception in 1990.


What’s the matcha with everyone? The beloved green tea powder hits mainstream in Saudi Arabia

Updated 07 May 2025
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What’s the matcha with everyone? The beloved green tea powder hits mainstream in Saudi Arabia

  • The Japanese tea’s rise in the Kingdom is a cultural shift, one green cup at a time

RIYADH: Once a niche ceremonial tea in Japan, matcha is now gaining mainstream popularity in Saudi Arabia, thanks to a growing interest in wellness trends, evolving taste preferences, and the rise of mindful living.

The data backs the trend. According to a recent report by IMARC Group, Saudi Arabia’s green tea market, which includes matcha, was valued at $140.14 million and is projected to grow to $229.24 million by 2033.

Imports of packaged green tea nearly doubled in value between 2020 and 2023, suggesting a growing appetite for premium, health-focused drinks.

That growing demand is reflected on cafe menus and social media feeds across the Kingdom. Matcha lattes, once limited to specialty coffee shops, are now a fixture at trendy cafes and home kitchens alike.

Whether it’s served iced in sleek glass cups or whisked at home with oat milk, matcha is more than a drink. It’s a mood, a personal statement, and for many, a healthier way to start the day.

In Dammam, 19-year-old Sara Anas remembers her first taste of matcha back in 2019. “My dad likes trying new things,” she said. “It didn’t taste that great at first, but when matcha became popular in 2021, I got excited to try it again from local cafes.”

Now, she drinks it almost daily. “It might sound strange, but I don’t feel like it’s heavy on my body like coffee. It makes me feel more relaxed and gives me energy in a better way.”

Anas is part of a growing demographic. In Riyadh, 26-year-old Amal Al-Mutairi starts every morning with matcha. “I prefer it iced with vanilla milk to make the flavor smoother and lighter,” she said.

For her, the appeal began with reading about its benefits. “It gives me calm energy without the jitters or crash I usually feel after drinking coffee. It also helps me focus for longer periods.”

That calm, focused energy — often described as a “cleaner” caffeine experience — has made matcha especially popular among students and professionals.

For Anas, it’s a campus essential. “It’s a must before classes! It gives me the energy to continue my day at uni,” she said.

But matcha is more than functional. It’s become a lifestyle, embraced for both its wellness claims and its visual charm.

Globally, matcha’s rise is part of a broader wellness boom. Japan’s matcha production rose 185 percent from 2010 to 2023, and demand is now so high that suppliers are warning of shortages. Japan’s top growers have begun limiting exports to meet domestic needs.

Matcha’s health appeal is not just hype. Rich in antioxidants — especially a compound called EGCG — studies suggest it may reduce inflammation, support cardiovascular health, and aid cognitive function.

A recent Saudi study also found that over half of the participants believed matcha could help with weight management and blood sugar balance.

Still, experts note that moderation matters. Excessive matcha consumption may interfere with iron absorption and isn’t recommended for everyone.

The ritual of preparing matcha, especially for those who make it themselves, has become part of a broader shift toward slow, intentional living — something many young Saudis are leaning into.

That ritual is deeply personal for 27-year-old Leen Al-Zamil, who turned matcha from curiosity into a daily indulgence. “I was curious at first and honestly, I hated it so much, but I think (that’s) because it was hot,” she said. “I liked it cold with vanilla syrup and oat milk. I definitely can’t drink it alone.”

Now, she can’t go a day without it. “Sometimes twice or more,” she said. “I like its color … I enjoy every step of making it, and it just tastes so good. It brightens my mood.”

Al-Zamil is not the only one who sees matcha as more than just a drink.

For 28-year-old Mona Abdullah, matcha represents healing. “As someone who suffers from IBS, coffee tends to affect me for a while, whereas matcha provides steady energy without causing any discomfort,” she said. “I’ve stopped drinking coffee for the past three months. I now believe that matcha is a better source of caffeine compared to black coffee.”

Irritable bowel syndrome is a common digestive condition. Many people with IBS find that coffee, with its acidity and high caffeine content, can trigger discomfort, making gentler alternatives like matcha a preferred choice. 

Abdullah drinks it twice a day, iced, and without any added flavors. “Health,” she says, is what made her switch.

Still, matcha’s appeal goes beyond health — it’s also about aesthetics and culture. “I think it’s a mix of everything,” said Al-Mutairi. “The health benefits, the taste, and yes, the aesthetic.”

Anas echoed that idea, noting that people’s motivations vary. “For me, it’s for its health benefits and for the taste. You don’t usually get a healthy drink with a good taste,” she said. “But I think there are a lot of people who drink it just for the aesthetic. You see them adding hundreds of syrups just to say they drink matcha.”

That blend of wellness and image — serious health meets playful branding — has fueled matcha’s surge on social media. With its bright green hue, minimalist packaging, and frequent cameos in cafe selfies, matcha has become the drink of the “soft life” movement, one that prioritizes peace, balance, and pleasure.

“It’s definitely the vibe and the taste,” said Al-Zamil.

In a country where coffee culture runs deep, matcha is not replacing tradition; it’s offering something new: a blend of taste, lifestyle, and personal meaning, one bright green cup at a time.