Saudi ‘smart glove’ inventor thrives in the age of innovation

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Perfect fit: Hadeel Ayoub’s BrightSign smart glove allows people with speech disabilities to translate sign language into text and voice. (Reuters)
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Saudi inventor Hadeel Ayoub’s breakthrough device won first prize in an IBM global hackathon. (Reuters)
Updated 21 July 2019
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Saudi ‘smart glove’ inventor thrives in the age of innovation

  • Hadeel Ayoub is the founder of BrightSign, a London-based company specializing in assistive technology
  • BrightSign's signature product is a smart glove that can facilitate communication by individuals with speech disability

LONDON: Saudi inventor and tech innovator Hadeel Ayoub is giving people who can’t speak new hope — and a new voice.

The founder of London-based tech company BrightSign is the driving force behind a smart glove that allows individuals who are unable to speak to communicate by translating sign language into text and speech.

After more than four years’ work, Ayoub, a designer, programmer and researcher in human computer interaction, plans to launch the device later this year.

Some of the biggest beneficiaries will be families with children who have speech disabilities and want to be better connected through technology. The BrightSign glove will enable these children to become better signers and communicators, but can also be hooked up with a web app to provide instant translation in most languages.

The architecture of a BrightSign glove is relatively straightforward: Multiple sensors, embedded under an outer glove, track finger positions, hand orientation and dynamic movements. The hardware is contained inside a slender wristband.

Hand gestures are translated into text that appears on a screen embedded in the glove, and speech is made audible via a mini-speaker. The user can select the voice and speech language.


BIO

• Founder and Chief Technology Officer, BrightSign

• Experienced lecturer, researcher and entrepreneur with experience in the higher education industry

• Skilled in innovation, creative coding, programming and design research

• Ph.D. in human-computer interaction and gesture recognition from Goldsmiths, University of London


Ayoub has been featured in Forbes magazine, tech programs on the BBC and Discovery channels, and has spoken at discussions organized by Britain’s Financial Times and Guardian newspapers. She has also taken part in a number of exhibitions with innovation and assistive technology as their themes.

Recalling the inspiration for the smart glove, the Saudi inventor said she was originally designing a device for an air-draw program — the air was the canvas, and the hands and fingers were the drawing tools. Her aim was to replace the mouse and keyboard with trackable wearable technology.

On the basis of her design, Ayoub was selected to represent her university at an IBM global hackathon in artificial intelligence for social care. She reprogrammed the glove to translate sign language and won the competition.

When news of the smart glove was circulated in the media, Ayoub’s inbox was flooded with inquiriesttt from parents wanting the glove for their children, from speech therapists for their patients, and from teachers for their students.

The tech innovator quickly realized there was a need for this kind of technology and decided to make it the focus of her Ph.D. research.




Hadeel Ayoub’s BrightSign smart glove allows people with speech disabilities to translate sign language into text and voice. (Reuters)

“I want to break the current barriers facing those who wish to broaden their experience with sign language beyond the current traditional method,” Ayoub said.

She believes that at least three improvements are urgently needed: Integrating children with disabilities into mainstream classrooms; equipping adults who have disabilities with technologies that will help them perform tasks as well as their peers manage; and making smart-glove devices available in public locations such as airports, shopping malls, government offices and hospitals to offer a smoother service to visitors with disabilities.

A global award winner for her technological innovation, Ayoub regularly tests and improves the BrightSign glove, which she describes as a work in progress.

“The glove has gone through multiple rounds of prototyping and testing. I have implanted the users’ feedback to develop hardware, software and design,” she said.

“It is now being used in six schools to help non-verbal children overcome their communication challenges in the classroom.”

Ayoub said that further studies would help her develop the final product. “I am now taking glove pre-orders on the BrightSign website,” she said.

The Saudi inventor said that she has always been “a progressive thinker and a dreamer of possibilities,” and described a childhood spent immersed in books rather than playing with dolls.

She remembers her family library with fondness and reminisces on quiet evenings spend reading.

As well as being an innovator, Ayoub is a mother who talks lovingly about her children.

“They are very much involved in the development phases of BrightSign,” she said. “I consider their opinions on the products designed for children. I always encourage them to do what they love since that would mean that they will excel in it.

“They get excited every time they see someone using BrightSign and they can see how it helps people live better.

“They also understand the concept of tech for good and aspire to work one day on technologies with a social impact.”

Ayoub sees herself as problem solver with an eye for technical detail, a kind of instinctive trouble-shooter. “When I attempt to solve a problem, I go through cycles of trial and error until I achieve a breakthrough,” she said.

“I encountered a number of problems that were unprecedented, so I wasn’t able to turn to a source or a reference. I guess this is what prompted me to get creative and think outside the box, which eventually put me on the innovation route.

“I find dead ends challenging. When someone tells me that something has never been done, it does not mean that it is not doable. On the contrary, it motivates me to keep going until I find a solution.”

As for the current model of innovation, Ayoub admires the global interconnectedness.

“The mindset now is collaborative rather than competitive,” Ayoub said.

“I am part of inventors’ groups in Saudi Arabia, the Gulf region and the Middle East. Most of us got business training at some point in order to secure investment and go into production.”

I find dead ends challenging. It motivates me to keep going to find a solution.

Hadeel Ayoub

Being a innovator has been far from a walk in the park for Ayoub. She believes what really pushed her in her chosen field was her desire to learn something new in every degree she pursued, starting with design, then programming and, finally, technology.

“More often than not I find myself the only woman speaking at a tech conference or giving a tech talk at an event,” she said. “I am proud to represent my country in global exhibitions and am even prouder when I walk away with awards at competitions.

“I hope that I can inspire young girls to experiment with technology and use it to enhance their respective practices.

“I have created a ‘women in tech’ group where we have regular meetings to share our challenges and extend our support each other.”

Based on her experiences, Ayoub has a message for young Saudis: “This is the age of innovation and entrepreneurship. If what you are passionate about doesn’t exist as a field of knowledge, create it.

“Learn how to code. It will be useful in any career you pursue and will enable you to integrate technology into your practice.”

 


Saudi Cabinet discusses Syria, Lebanon and Kingdom’s success at WEF

Updated 28 January 2025
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Saudi Cabinet discusses Syria, Lebanon and Kingdom’s success at WEF

  • Crown Prince Mohammed bin Salman briefs members on telephone call with US President Donald Trump
  • Foreign Minister Prince Faisal bin Farhan visited Damascus and Beirut last week for talks with the new Syrian ruler and Lebanese president

RIYADH: The Saudi Cabinet on Tuesday discussed the outcomes of Foreign Minister Prince Faisal bin Farhan’s visits to Syria and Lebanon last week.

The prince met newly elected Lebanese President Joseph Aoun in Beirut and the new Syrian ruler, Ahmed Al-Sharaa, in Damascus.

The Cabinet session in Riyadh was chaired by Crown Prince Mohammed bin Salman, who briefed members on his telephone conversation with new US President Donald Trump last Wednesday, and his meeting with Italian Prime Minister Giorgia Meloni on Sunday during her visit to AlUla.

After the session, Minister of Media Salman Al-Dossary said Saudi diplomacy supports Syria and Lebanon, and the efforts to restore their rightful positions within the Arab and international communities.

Cabinet members also praised the work of the Kingdom’s delegation at the annual World Economic Forum summit in Davos last week. Several Saudi ministers and business leaders attended the event, at which the Kingdom hosted a Saudi House pavilion to showcase the nation’s transformation and help forge connections with government and business stakeholders.

The Cabinet said that the announcement by Saudi Arabia that it will regularly host WEF meetings in Riyadh beginning in 2026 reaffirms the country’s leadership role as a global center for international dialogue, the Saudi Press Agency reported.


Layali Maraya spotlights Arab designers’ ingenuity in Riyadh

Updated 28 January 2025
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Layali Maraya spotlights Arab designers’ ingenuity in Riyadh

  • Designers tell Arab News what inspires their creativity
  • Haruss founder says ‘it’s an honor’ to represent the Saudi fashion industry

RIYADH: As part of their mission to empower Arab designers, Layali Maraya is featuring regional designers at the Mansard Hotel in Riyadh until Wednesday.

The three-day event, held under the patronage of Ameera Al-Taweel, Layali Maraya features modern luxury in a collection of Arab brands including Okhtein, an Egyptian label known for its handcrafted handbags with detailed accents that represent the beauty of Egyptian culture.

The products offered by Maraya range from fashion and fragrance to accessories, jewelry and home decor. (AN Photo by Abdulrhman Bin Shalhuob)

Also featured is Lynyer, a Lebanese brand by Leen Abelnour, who finds inspiration in Asian and Middle Eastern jewelry aesthetics and nature to create bold pieces.

“I ended up going for very big statement pieces that go with Middle Eastern women, and make women stand out wherever they are, especially for confident women who want to walk into the room and turn heads,” she said.

HIGHLIGHT

Maraya is the region’s first omni-channel platform with a Riyadh store, an e-commerce platform, and mobile app.

“All the pieces that you see here are nature inspired. They are also very culturally inspired by India, Pakistan, and by Lebanon, which is where I’m from.”

Leen Abelnour, the founder of Lynyer Statement Jewels, is inspired by Asian and Middle Eastern jewelry, blending nature's delicacy into bold pieces. (AN Photo by Abdulrhman Bin Shalhuob)

Growing up in the Kingdom and traveling internationally to pursue her career, Abelnour said that being back in Riyadh was a full-circle moment for her.

“When I launched the brand, I wanted to work with small artisans around the world … I started realizing that growing up in Saudi Arabia has really affected my taste in jewelry,” she said.

Saudi clothing brand Harjuss is designed to meet "basic, essential, human needs," according to its founder Saud Saleh. (AN photos by Abdulrhman Bin Shalhoub)

The founder of Saudi clothing brand Harjuss, Saud Saleh, said the label completes “basic, essential, human needs.”

Harjuss’s ready-to-wear collections are created around the seasons. The winter collection plays with texture and heavy fabrics while the summer line uses linen for breathability.

“It’s a very smart casual, very simple, very classy collection and it’s a 100 percent Saudi brand, founded by young Saudi talents,” Saleh said. “This is an honor to us to be representing the fashion industry of Saudi Arabia to the region and the outside world.”

Layali Maraya also featured Saudi labels 1886, Abadia, Dalal Jewelry, and Nora Alshaikh, among others.

Maraya is the region’s first omni-channel platform with a Riyadh store, an e-commerce platform, and mobile app.

The products offered by Maraya range from fashion and fragrance to accessories, jewelry and home decor.

 


Japanese ambassador visits Japan Cultural Days at Ithra

Japanese Ambassador Morino Yasunari toured various Japan Cultural Days exhibits at Ithra. (Supplied/Ahmed Al-Thani)
Updated 28 January 2025
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Japanese ambassador visits Japan Cultural Days at Ithra

  • Yasunari tours exhibits, drops in on sushi-making workshop
  • Locals, expats and Japanese visitors try tea ceremonies and other activities

DHAHRAN: Japan’s ambassador to Saudi Arabia attended a cultural event in Dhahran on Monday as the two countries celebrate 70 years of diplomatic relations this year.

Ambassador Morino Yasunari toured various Japan Cultural Days exhibits at the King Abdulaziz Center for World Culture (Ithra), where events run until Feb. 8. The envoy even dropped in on a sushi-making workshop where Arab News was in attendance.

Communal tables were set up and a professional sushi chef instructed the 20 participants on how to prepare three kinds of sushi, using select ingredients. The ticketed class allowed sushi-lovers to roll out their own sushi and then eat it.

It is the first time that Japanese culture is truly immersed at Ithra. (Photo by Ahmed Al-Thani)

Those at the table joked that perhaps the ambassador popped in to see their work because he could not resist the delicious aromas coming out of the space.

One of those participants at the class was Danah Al-Harbi. The ambassador happened to visit her session, and she told Arab News that his visit showed his commitment to understanding the similarities between the two countries.

“It was honestly a completely new experience for us in the Eastern Province. It is the first time that Japanese culture is truly immersed at Ithra, and one of the most notable highlights of this event for me was the sushi-making experience.

Saudis that maybe did not go to Japan have a chance to taste the flavor of Japan. I hope to see you next time in Japan but today, you can come to Ithra.

Rieko Ono, Workshop facilitator

“I had to try it and it was truly exceptional. I love eating sushi, but I didn’t know how to make it until today,” Al-Harbi told Arab News. “Now, I can eat it after making it.”

Saudis making sushi at the Japan Cultural Days workshop. (Photo by Ahmed Al-Thani)

Yasunari also visited the Japanese House experience where visitors took part in a traditional tea ceremony, serving and drinking matcha while making wagashi, the delicate, plant-based traditional Japanese confectionary crafted by hand to complement the unsweetened tea.

“The most interesting part is that I find something similar and also something in common between the two countries, Japan and Saudi, I found that the Arabic coffee and tea culture is something very close to each other, and we use this too for friendship and harmony,” Rieko Ono, who flew over from Tokyo to lead some of the workshops, told Arab News.

“I came to Saudi Arabia a few years ago, that was also fun, so it’s my second time and I love this. I’m very happy that Saudi Arabia is open now and so welcoming — I admire this.

“Saudi people love Japanese culture and anime helped us a lot,” she said. “Saudi people that maybe did not go to Japan have a chance to taste the flavor of Japan. I hope to see you next time in Japan but today, you can come to Ithra.”

 


Saudi sustainable fashion leaders honored at Riyadh awards ceremony

Updated 28 January 2025
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Saudi sustainable fashion leaders honored at Riyadh awards ceremony

  • Local brands AMUSED, Darah, and Asteri recognized for their efforts in green fashion
  • Winners will attend a week-long mentoring program in Paris

RIYADH: Leaders in sustainable fashion in Saudi Arabia were honored at an awards ceremony in Riyadh on Monday.

Preowned luxury marketplace AMUSED, upcycling startup Darah, and sustainable makeup brand Asteri were the three winners of the inaugural Middle East Kering Generation Award.

The event was hosted by the French corporation that owns brands including Gucci and Balenciaga, in partnership with the Saudi Fashion Commission.

Rawan Alderaibi, CEO of Darah, spoke to Arab News about how she quit her corporate job to pursue her passion for fashion, before realizing that there was practically no secondhand market in Saudi Arabia.

“After exploring the idea further, I was led to an entrepreneurial incubator, developed the idea even further and came up with the idea of Darah — the circular model, where we start by reselling secondhand items … and upcycle some of the items into something more creative that makes people feel more unique and they only have one piece,” she said.

Darah buys clothing items by the kilogram: items in good conduction are sold as is, and the ones with some damage or issues are upcycled.

This idea has brought the startup some success and they now plan to expand into a recycling and local production factory.

AMUSED is a platform that connects buyers and sellers of previously owned, authenticated luxury items in Saudi Arabia. Mindful that fashion is the second-largest polluting industry in the world, AMUSED aims to create a more circular economy to break away from the make-use-dispose model that has dominated the fashion culture.

Sara Teymoor, co-founder of AMUSED, told Arab News: “It’s been five years of hard work creating this business and to receive the recognition for sustainability to us entrepreneurs is invaluable to our confidence and also to the connections, the mentorship and the opportunity that this award will bring us.

“We have a green field for fashion here in Saudi and we are now able to start with sustainability in mind. That is just priceless for our economy here in fashion and paving the way for our future generations.”

The third winner, Asteri, is one of the fastest growing makeup brands in the Middle East, designed specifically for the Arab woman. The company prides itself on its desert-proof, clean, and vegan products that also have sustainable and refillable packaging, certified by global nonprofit B Lab.

Burak Cakmak, the commission’s CEO, told Arab News: “I think for all of the winners, we’ve identified that there is a component of localized engagement, which is critical because we want to make sure that what is selected is going to succeed in the region.

“All of these three businesses were very much relevant to the Saudi context, and it was somewhat linked to Saudi lifestyle or culture or the environment, but also they were bringing something that doesn’t exist in the region, and different than what we are seeing necessarily in the rest of the world.”

The three winners will take a week-long trip to Paris, where they will have the opportunity to engage in exclusive mentoring sessions with Kering’s Sustainability teams.

Cakmak added: “I think Saudi has proven to the world that it’s the biggest growth opportunity as a market for many sectors when it comes to fashion and creativity.

“It’s also offering a lot of opportunities. We’ve seen in the past few years, as the Fashion Commission, the potential of the industry and the talent that exists, as well as a lot of the startups going into business in the country.

“We are very keen to engage the right partners who can help us in that journey and be able to bring the right perspective and the right support to a growing, prospering economy.”


Riyadh forum highlights healthcare model progress

Updated 28 January 2025
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Riyadh forum highlights healthcare model progress

  • Forum’s scientific program began with the participation of more than 25 local and international speakers, 80 exhibitors and over 1,500 healthcare professionals
  • Mohammed Al-Abdulaali: The Model of Care is confidently and clearly progressing through health clusters

RIYADH: The second Model of Care Forum was inaugurated in Riyadh on Tuesday under the patronage of Saudi Minister of Health Fahad Al-Jalajel.

The two-day event, held under the theme “Care and Impact,” was attended by Assistant Minister of Health Mohammed Al-Abdulaali.

The forum’s scientific program began with the participation of more than 25 local and international speakers, 80 exhibitors and over 1,500 healthcare professionals from across the Kingdom.

Al-Abdulaali highlighted the significant achievements of the modern healthcare model in Saudi Arabia, implemented through 20 health clusters, delivering integrated and sustainable care based on innovative, world-class practices.

“The Model of Care is confidently and clearly progressing through health clusters, extending its impact to encompass public healthcare providers alongside the private sector and other entities across the healthcare system,” he said.

Al-Abdulaali concluded his speech by welcoming all attendees and international speakers to witness the success stories achieved in Saudi Arabia through the implementation of the Model of Care across the 20 health clusters.

Discussions at the forum will revolve around the modern healthcare model, care systems and pathways such as palliative care, emergency care, outpatient care, maternal and child care, chronic disease care, preventive care systems, and their role in achieving health excellence.

The forum includes an accompanying exhibition showcasing success stories from the implementation of healthcare model initiatives across the Kingdom.