A Saudi bakery business specializing in brownies is finding sweet success with a mouthwatering range of lovingly created products.
Bushra Khalid set up her Jeddah-based enterprise after being encouraged by a friend to put her baking skills to commercial use.
And after a period of trial and error her Baker Bee business is generating quite a buzz among her growing customer base.
Using a mix of traditional distribution methods and internet technology, Khalid is expanding her market coverage by keeping production of her brownies simple but precise.
“Brownie Glory” is her original decadent dessert, with “Over the Fudge” adding chocolate chunks to the rich treat, and “Pecan Lickin’” introducing nuts. All can be viewed on her Instagram social media site.
Khalid told Arab News that she had been persuaded to go into business by a pal. “There was huge support and an untiring push of a good friend who made me realize that I could do it and shouldn’t just waste my skills. I’ll always count that friend in every milestone I come to in this very important part of my life.”
For her, this business is a journey to explore herself and what she was capable of.
“Startups come with a load of challenges and you have to take in an ample amount of patience. It’s like you are giving and giving and giving whereas it seems like it’s not going anywhere, which makes one feel as if everything and every single effort is in vain.”
Khalid said the secret to success was technique. “I feel brownies or any other dessert are not just like ‘a food’ it is ‘the food’ and it has to be made with many precise techniques. A dessert demands delicacy and accuracy. They say that the secret ingredient is always love.”
Baker Bee comes in aesthetically pleasing packaging and as gifts with a scented candle.
She added: “I have received such generous and excellent reviews. Feedback and reviews really do play a crucial part. Customers and their reviews are something a business could live for. They are the cause of us keeping going and moving forward.”
For her future, she wishes to become a go-to place for anyone with a sweet tooth. Instagram handle: @bakerbee.jed
Startup of the Week: Baker Bee offers simple yet decadent brownies
Startup of the Week: Baker Bee offers simple yet decadent brownies
- Startups come with a load of challenges and you have to take in an ample amount of patience
Asir historic landmark among UN best tourism villages
RIYADH: A landmark location in Saudi Arabia’s Asir region has been selected by UN Tourism as one if its best tourism villages 2024.
Abo Noghta and historic Tabab was chosen for its rich heritage, including ancient castles and forts.
The location was named alongside 54 other rural villages worldwide under the theme of “Rural Communities Shaping the Future of Sustainable Travel.”
In a statement, UN Tourism said that the Abo Noghta community has displayed a commitment to eco-friendly renovation techniques by recycling old materials, setting a remarkable standard for sustainable restoration across Asir.
This innovative approach has created new opportunities for the community to flourish, it added.
Zurab Pololikashvili, UN Tourism secretary-general, said that tourism can help rural communities to protect and value their rich cultural heritage while driving sustainable development.
“By leveraging their unique assets, these communities can foster economic growth, promote local traditions, and enhance the quality of life for their residents. We celebrate the villages that have embraced tourism as a pathway to empowerment and community well-being,” he said.
With a legacy of thousands of years in agriculture, Abo Noghta cultivates a diverse range of crops, from wheat and corn to fruit and vegetables. The community also excels in cattle rearing, making it a center for traditional and sustainable farming practices.
To preserve seeds for future planting, Abo Noghta employs a centuries-old technique that involves creating rock structures of varying depths known as “Al-mdafin.” These natural, cool storage spaces protect the seeds, ensuring they remain fresh and ready for the next season.
The best tourism village initiative resulted in 260 applications from more than 60 UN Tourism member states.
The initiative is part of UN Tourism’s rural development program aimed at encouraging development in rural areas, as well as combating depopulation and encouraging sustainable practices.
Previously, the villages were evaluated under nine key areas: cultural and natural resources; promotion and conservation of cultural resources; economic sustainability; social sustainability; environmental sustainability; tourism development and value chain integration; governance and prioritization of tourism; infrastructure and connectivity; and health, safety, and security.
King Salman Global Academy for Arabic Language honors winners of “Harf” competition
RIYADH: Contestants from Italy, Malaysia, Nigeria and India have won the four categories of the second “Harf Arabic Language Competition,” dedicated to non-native Arabic speakers.
The second Harf competition began on Nov. 3.
The final results of the “Harf” competition, organized by King Salman Global Academy for Arabic Language, or KSGAAL, were announced at a special ceremony in Riyadh.
The event was attended by experts and enthusiasts in the field of Arabic language, along with representatives from various linguistic institutions.
Abdullah bin Saleh Al-Washmi, KSGAAL secretary-general, said that the “Harf” competition had showcased the beauty and richness of the Arabic language, and had created a competitive environment among learners, motivating them to excel in language skills. The competition had helped in developing solutions to support non-Arab speakers in overcoming the challenges they faced, he said.
Nearly 1,000 contestants participated in the competition, representing more than 20 educational institutions from universities and colleges across Saudi Arabia. More than 600 participants qualified to compete, with 70 advancing to the final stage.
The closing ceremony was distinguished by performance and poetry presentations, as well as success stories shared by the winners.
The KSGAAL allocated prizes for the top three winners in each category of the competition, with a total prize pool of SR100,000 ($26,624). Additionally, the remaining finalists were honored with cash prizes totaling SR22,000 ($5,857).
Simon Focazola from Italy, a student at Qassim University, was ranked first in the vocabulary proficiency category. Shah Jahan Ansari, an Indian student at Taif University, was ranked second, while Abu Ubaidah Othman, a Filipino student at Northern Borders University, came in third place.
First prize in the language and technology category was awarded to Nooraludada Binti Asmi Anwar, a Malaysian student at King Abdulaziz University. Khadijah Abdul-Muttalib Jalo, a student from Mali at Princess Nourah University, won second place, while Ahmad Mo Zakir Kheral, an Indonesian student at Qassim University, came in third place.
The top three winners of the language and cultural communication category were, respectively, Abdulkadir Mohammed Mirashikh, a Nigerian student at the Islamic University of Madinah, Mwatinah Adam Yusuf Amobolaji, a student at Qassim University, and Suniya Yayiour, a Thai student at Princess Nourah University.
First place, in the “research paper” category, was awarded to Junaid Yusuf Abdulraqib, an Indian student at King Saud University. Second and third places went to Asma Abdul-Muttalib Yahya Jalo, a student at Princess Nourah University, and El-Sisi Bangali, an Ivorian student at Imam Mohammad ibn Saud Islamic University.
New Saudi envoy to Oman presents credentials to Sultan Haitham
MUSCAT: Saudi Arabia’s new envoy to Oman, Ibrahim bin Saad bin Bishan, presented his credentials to Sultan Haitham bin Tariq at the Al Baraka Palace on Thursday, the Saudi Press Agency reported.
During their meeting, Sultan Haitham commended the historical Saudi-Omani ties and the two nations’ continued progress across various sectors.
The ambassador also conveyed greetings from King Salman and Crown Prince Mohammed bin Salman to the sultan, wishing the Omani people continued prosperity.
Saudi Arabia and Oman are both members of the Gulf Cooperation Council, which also includes Bahrain, Kuwait, Qatar and the UAE.
There was also a meeting between the ambassador and Omani Foreign Minister Sayyid Badr bin Hamad Al-Busaidy, reported the Oman News Agency.
Previously, bin Bishan was supervisor of the Yemen operations room and minister plenipotentiary at the Saudi Ministry of Foreign Affairs.
4th Global Ministerial Conference on Antimicrobial Resistance kicks off in Jeddah
- Three-day conference aims to enhance international efforts to confront challenges associated with antimicrobial resistance
RIYADH: The fourth high-level Global Ministerial Conference on Antimicrobial Resistance kicked off in Jeddah on Thursday under the theme “From declaration to implementation – accelerating actions through multi-sectoral partnerships for the containment of AMR.”
The three-day conference, being held under the patronage of the Ministry of Health, includes ministers of health, environment and agriculture from various countries, besides the participation of a number of heads of international organizations such as the World Health Organization, the Food and Agriculture Organization, the World Organization for Animal Health, and non-governmental organizations such as the Bill and Melinda Gates Foundation, in a move to enhance international efforts to confront the escalating challenges associated with antimicrobial resistance, which has become a threat to global health.
Saudi Minister of Health Fahd Al-Jalajel stressed that the conference is an opportunity for the international community to commit to a unified roadmap and set clear guidelines that will help address the increasing drug resistance in humans and animals.
Antimicrobial resistance poses a threat to all age groups, as it affects human, animal and plant health, as well as the environment and food security.
To curb the spread of antimicrobial resistance, the minister explained that we must adopt a comprehensive approach that systematically addresses the challenges that hinder progress, including sharing best practices, innovative financing initiatives, and developing new tools to combat antimicrobial resistance, stressing that the meeting is a vital opportunity to strengthen our collective global response to the risks of this growing “silent epidemic.”
Director General of the World Health Organization Dr Tedros Adhanom Ghebreyesus said that antimicrobial resistance is not a future threat but a present one, making many of the antibiotics and other medicines we rely on less effective, and routine infections more difficult to treat.
He praised Saudi leadership in hosting the conference, stressing that the world must work together across a range of sectors, health, environment and agriculture, to stop the spread of antimicrobial resistance.
He pointed out that the Jeddah meeting will help coordinate global efforts across diverse ecosystems, including human, animal and agricultural health, in addition to protecting the environment.
A number of countries have already resorted to imposing laws that prevent the dispensing of antibiotics in pharmacies without a prescription, and the use of antibiotics in animal farms such as poultry and livestock has been regulated in a bid to slow resistance.
Saudi and British defense ministers hold talks on cooperation and Middle East security
- Prince Khalid bin Salman and John Healey discuss ‘joint efforts to address regional challenges’ and ‘shared vision’ for regional and international security and stability
RIYADH: The defense ministers of Saudi Arabia and the UK held talks on Thursday on cooperation between their nations and efforts to bring stability to the Middle East.
During their meeting in Riyadh, Prince Khalid bin Salman and John Healey discussed the “Saudi-British strategic partnership and explored avenues to enhance defense cooperation,” the Saudi Press Agency reported.
Prince Khalid said: “We also discussed our joint efforts to address regional challenges, as well as our shared vision to promote regional and international security and stability.”
Ahead of the talks, the British Defense Ministry said Healey would “reaffirm the UK’s commitment to a future-facing defense relationship with the Kingdom of Saudi Arabia. The defense secretary will build on the decades-long defense relationship between the (countries) to enhance cooperation on shared security priorities.”
Healey, making his first visit to Riyadh since becoming defense minister following the Labour Party’s election victory in July, was also expected to discuss with Prince Khalid the ongoing efforts to secure ceasefire agreements in Gaza and Lebanon.
Earlier on Thursday, Healey met in Ankara with Yasar Guler, his counterpart in Turkiye, a NATO ally.