Marathon of Color keeps Saudi Arabia’s Taif Season on its feet

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Actors depict 50 knights and 100 camel riders who transport visitors back to the pre-1500 era. (SPA)
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The Arab Neighborhood, which contains pavilions for 11 Arab countries, is the latest addition to Souk Okaz, helping to confirm Taif’s status as one of the most important Arab tourism destinations. (SPA)
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Actors depict 50 knights and 100 camel riders who transport visitors back to the pre-1500 era. (SPA)
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Actors depict 50 knights and 100 camel riders who transport visitors back to the pre-1500 era. (SPA)
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Actors depict 50 knights and 100 camel riders who transport visitors back to the pre-1500 era. (SPA)
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Actors depict 50 knights and 100 camel riders who transport visitors back to the pre-1500 era. (SPA)
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Actors depict 50 knights and 100 camel riders who transport visitors back to the pre-1500 era. (SPA)
Updated 16 August 2019
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Marathon of Color keeps Saudi Arabia’s Taif Season on its feet

  • Event also hosts exciting activities, including live performances and dazzling fireworks

JEDDAH: The General Authority for Entertainment (GEA) is presenting the Marathon of Color event at the Taif Season. The event, held between Aug. 15 and 17 on Al-Hada-Taif Road, is a sporting and artistic celebration full of diversity, competitive running races and color.

The marathon starts at 4 p.m. each day with several tracks. The first day starts with the family path, which extends for 4 km for 4 hours; the second day hosts the amateur path, which goes for 8 km for 2 hours, and the third and final day witnesses the path of professionals, which runs for 21 km for 6 hours.

Participants on the tracks are divided according to different age groups. Racers in the professional category must be at least 17, in the amateur category they need to be 15 and above, while the children must be accompanied by their parents to participate in the family race. People with special needs can participate in wheelchairs on the 4-km path.

The events will be accompanied by drumming and musical performances. Winners will be honored during the marathon with medals, marathon participation certificates and valuable prizes.

The marathon also hosts exciting activities for individuals and families including food carts, live performances and dazzling fireworks.

The Marathon of Color is part of the GEA’s plan to organize competitions that integrate sport into daily life and improve a sense of community.

Participants can register in the Marathon of Color through the following link: www.taifmarathon.com

 

Arab and foreign films

Taif Season is enjoying the return of cinema in more than 70 events, where the latest and most famous Arab and foreign films will be shown. The screenings are part of an open-air show, perfect for the wonderful atmosphere and moderate weather at the resort.

The cinema was launched in Taif with four daily shows, each hosting up to 150 people, to accommodate the growing demand. A range of distinctive and modern movies, suitable for the whole family, will be shown. Screenings will be updated every 6 days.

The first week features the Egyptian film “Saba Al Baramba,” starring Ramez Galal, Gamila Awad, Maha Abu Ouf, Bayoumi Fouad and a number of Egyptian stars. It will also show the American film “Men In Black:  International,” starring Tessa Thompson, Chris Hemsworth, Emma Thompson, Liam Neeson and other famous Hollywood actors.

At the beginning of the second week, the cartoon film “Toy Story 4,” which attracted critical acclaim around the world, will be shown. The famous Disney film “Aladdin” will also be screened.

 

Egyptian pavilion

The Egyptian pavilion, which is currently held in the 13th edition of Souk Okaz in the Taif Season, has attracted a large number of visitors. The pavilion is found in the Arab neighborhood, which includes eleven Arab countries. Visitors have enjoyed the unique atmosphere with popular folklore, art, delicious dishes and famous products.

They are transported directly to the pulse of Egyptian life. Guests can discover the famous Egyptian markets, with their special products specially brought from Cairo, Alexandria and Nubia.

The pavilion is also characterized by authentic art with folklore bands from all over Egypt, monologue performances, as well as concerts on the weekend.

Egyptian cafes and shops have witnessed a huge turnout after emulating the atmosphere of their homeland, especially those who opened their doors with the launch of Souk Okaz. 

HIGHLIGHTS

  • The marathon starts at 4 p.m. each day with several tracks.
  • The first day starts with the family path, which extends for 4 km for 4 hours.
  • The second day hosts the amateur path, which goes for 8 km for 2 hours.
  • The third and final day witnesses the path of professionals, which runs for 21 km for 6 hours.
  • The latest and most famous Arab and foreign films to be screened. The UAE and Egyptian pavilions at Souk Okaz give visitors a warm welcome.

 

Emirati pavilion 

The UAE pavilion in the Arab Neighborhood in Souk Okaz gives visitors a warm welcome, greeting them with a spectacle that embodies the country’s honorable history and bright present. The pavilion represents an Emirati old quarter, with markets, products and distinctive folklore.

Guests can see Emirati folk art in the spacious arena, with original Arab music and dancing, including the traditional yola dance, war dances and popular games for children. 

The Arab Neighborhood, which contains pavilions for 11 Arab countries, is the latest addition to Souk Okaz, helping to confirm Taif’s status as one of the most important Arab tourism destinations. The neighborhood is hosting families from all Arab countries throughout August. 




Actors depict 50 knights and 100 camel riders who transport visitors back to the pre-1500 era. (SPA)

Fursan Al-Watan Club 

Okaz Avenue is depicting Arab life in different eras, portrayed by the theatrical performances of the Fursan Al-Watan Club (knights of the homeland) and a camel convoy.

Club supervisor Daifallah Al-Jaeed said that the scenes depict 50 knights and 100 camel riders who transport visitors back to the pre-1500 era.

Al-Jaeed added that the historical atmosphere was enhanced by the pristine display of Okaz Avenue, the historical markets and the work of the performers. He said that horsemen roam around the market wearing knights’ costumes, and the camel convoys tour the market all day telling stories about commerce.

International expertise and designers from Arab countries were employed to enhance the costumes for Fursan Al-Watan. Shields, swords, spears and arrows were all made from material authentic to the pre-1500 era.


Saudi women embrace natural beauty: a fresh take on changing standards

Updated 07 January 2025
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Saudi women embrace natural beauty: a fresh take on changing standards

  • Trend focuses on simplicity over perfection
  • Consumers take more mindful approach

RIYADH: Women in Saudi Arabia have been embracing a more natural approach to their beauty routines in recent years, focusing on sustainability, health and authenticity over heavy makeup and curated perfection.

Arab News spoke to several women who described how this trend reflects a deep alignment with personal and societal values — prioritizing routines that enhance their natural features while promoting overall well-being and environmental sustainability.

For Laila Al-Ghamdi, this change is personal. “A few years ago, I would say natural beauty was everything to me. As a young teenager, my whole world used to revolve around the epitome of beauty,” she said. “Nowadays, healthier choices are influencing my decisions, and ironically, they’re the ones that make me prettier.”

LOCA focuses on ‘natural ingredients and sustainable packaging.’ (Instagram/locabeautysa)

This shift is supported by local brands that cater to these changing standards. One standout is LOCA Beauty, a Saudi brand with a focus on sustainability that was founded in 2018.

“LOCA Beauty was born out of a desire to provide innovative solutions that align with the Saudi lifestyle,” said Mai Al-Mohaimeed, marketing director of LOCA. “We focus on natural ingredients and sustainable packaging, which resonates deeply with our customers.”

Similarly, Asteri, another brand, empowers women with vegan products that withstand harsh weather conditions while celebrating the region’s natural beauty.

Beauty is no longer about fitting into a mold. It’s about feeling good in your own skin and celebrating who you are.

Munira Al-Ahmad, Local

Sustainability is central to the natural beauty movement in Saudi Arabia. Consumers are increasingly conscious of the environmental and health effects of their purchases. Local brands are rising to meet this demand with eco-friendly materials and safe ingredients.

Glossig, inspired by Saudi Arabia’s desert landscapes, combines cultural storytelling with artistic innovation to enhance individuality. Meanwhile, Mai Ward and Jayla emphasize sustainability and luxury — Mai Ward celebrates Saudi heritage through handcrafted, sustainable products, while Ladeena focuses on organic solutions, delivering skin-friendly products infused with natural oils and butters.

Glossig is inspired by Saudi Arabia’s desert landscapes. (Instagram/glossigcosmetic)

For women like Rawan Al-Zahrani and Munira Al-Ahmad, these brands have become trusted choices.

“I love how LOCA products feel luxurious yet sustainable. Their makeup products are my go-to because they offer such an amazing glow to my skin,” Al-Zahrani said.

Al-Ahmad, meanwhile, praised Asteri for its innovative solutions. “Asteri’s products feel like they’re made for me — lightweight but effective, perfect for our environment,” she said.

Saudi women are increasingly embracing a more natural approach to their beauty routines. (@locabeautysa)

Social media has also played a transformative role in this cultural shift. Platforms such as Instagram have become spaces for clean beauty enthusiasts to share tips and inspire others. Influencers highlight natural products and promote mindful consumerism.

“I follow several Saudi influencers who promote natural beauty and share tips on skincare and makeup,” Al-Zahrani said. “Their advice has helped me simplify my routine and focus on products that work for me.”

While local brands are thriving, they face significant challenges in competing with international giants. In a market saturated with global names it is difficult for smaller brands to stand out.

Asteri Beauty is a Saudi brand that offers vegan products. (Supplied)

“Being a local beauty brand presents both opportunities and challenges,” Al-Mohaimeed said. “This also provides us with an opportunity to emphasize what sets us apart — our deep understanding of the Saudi market and the cultural nuances that shape our consumers’ needs.”

Changing beauty standards also reflect a generational change. Younger Saudis are more open to challenging traditional norms and exploring new ideas, driving innovation in the beauty industry. Natural beauty is becoming more about celebrating individuality and authenticity.

“Beauty is no longer about fitting into a mold,” Al-Ahmad said. “It’s about feeling good in your own skin and celebrating who you are.”

By choosing products and routines that align with their values, Saudi women are redefining the beauty industry, shaping a more sustainable future one natural step at a time.

 


GCC secretary general receives British ambassador to Saudi Arabia

Updated 07 January 2025
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GCC secretary general receives British ambassador to Saudi Arabia

  • Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership

RIYADH: Secretary-General of the Gulf Cooperation Council Jasem Albudaiwi received UK Ambassador to the Kingdom Neil Crompton at the GCC Secretariat headquarters in Riyadh on Tuesday.

During the meeting, they discussed the progress of negotiations on the free trade agreement signed between the GCC and the UK and reviewed the latest regional and international developments, the General Secretariat wrote in a statement.

Albudaiwi emphasized the importance of strengthening relations between the GCC and the UK within the framework of their strategic partnership, serving the aspirations and mutual interests of both sides.

 


Saudi authorities warn of inclement weather as country braces for heavy rainfall

National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in part
Updated 07 January 2025
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Saudi authorities warn of inclement weather as country braces for heavy rainfall

  • Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday
  • Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas

RIYADH: Saudi Arabia’s meteorology authorities have forecast more rain accompanied by thunderstorms across several regions, with a red alert in Makkah, Asir and Baha regions due to the inclement weather.

The National Center for Meteorology forecast moderate to heavy rainfall, accompanied by thunderstorms, hail and strong winds in parts of Asir, Al-Baha and Makkah.

Fog may form in some areas of these regions, it added.

Temperatures will drop and frost may form in the northern parts of the Kingdom, according to the NCM.

It added that dust-stirring winds will blow and rain may fall in parts of Riyadh, Qassim, the Eastern Region and Jazan regions.

Meanwhile, Riyadh received the season’s first rainfall with an umbrella of cloud enveloping the city skyline on Tuesday. Some areas in the capital also were lashed by hail.

Makkah, Madinah and Jeddah received heavy rainfall on Monday with floods in low lying areas, forcing the Civil Defense to warn against venturing into flooded areas and valleys.

The General Directorate of Civil Defense has issued warnings and safety instructions, as the country braces for heavy rainfall, urging the public to stay at home, avoid valleys and waterlogged areas, and adhere to all safety directives.

“We follow the weather conditions in some areas of the Kingdom, and call for staying away from valleys and water bodies,” the Civil Defense posted on X.

“During rain, stay away from low-lying areas, water pools and deep valleys,” it added.

Makkah Governorate on X posted several videos of heavy rains, thunderstorm and waterspouts.

Social media is filled with videos from the holy cities of Makkah and Madinah, and the Red Sea City of Jeddah, showing streets and city roads flooded, and cars submerged as result of heavy rainfall.

According to the NCM, winds over the Red Sea will be northeasterly to northerly in the northern and central parts, and southeasterly to southwesterly in the southern part at speeds of 20-50 km per hour. Waves may range from one meter and a half to more than two meters, and the sea will be relatively calm to choppy.


KSrelief delivers critical food, shelter aid to Syrian families

KSrelief distributes food and shelter aid to 200 families in the city of Douma, in coordination with Syrian Arab Red Crescent.
Updated 07 January 2025
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KSrelief delivers critical food, shelter aid to Syrian families

  • Saudi aid agency also launches voluntary program to support Syrian healthcare sector

RIYADH: Saudi aid agency KSrelief on Tuesday distributed food and shelter aid to 200 families in the city of Douma, in the Rif Dimashq governorate of Syria, in coordination with the Syrian Arab Red Crescent.

Also on Tuesday, KSrelief distributed food and shelter aid in the village of Nasib, in the Daraa governorate, the Saudi Press Agency reported.

To date, seven planes carrying food, medical supplies, and shelter materials have arrived at Damascus International Airport as part of a Saudi relief airlift.

Additionally, 60 Saudi trucks containing essential supplies, including food, shelter materials, and medical supplies crossed the Nasib Border Crossing into Syria as part of a Saudi relief land bridge operated by KSrelief.

On Jan. 1, Saudi Arabia launched an initiative to provide essential aid to Syria, supporting efforts under the country’s new leadership to rebuild after years of civil war.

According to KSrelief, the Kingdom’s total aid to the Syrian people from 2011 to the end of 2024 exceeds $856 million.

Recently, Syrian Minister of Social Affairs and Labor Fadi Al-Qassem met with the KSrelief team in Damascus, where they discussed ways to deliver aid to the Syrian people and coordination between the Saudi aid agency and civil society organizations in the country.

Al-Qassem commended the support provided by Saudi Arabia through KSrelief and praised the Kingdom’s prompt response to the humanitarian situation in Syria.

Syrian Minister of Health Dr. Maher Al-Sharaa also met with the KSrelief team and discussed ways to contribute to addressing the needs of the Syrian healthcare sector.

Meanwhile, in Lebanon, KSrelief continues implementing its project to enhance healthcare services for Syrian refugees and the host community in the town of Arsal.

In one month, the Arsal Primary Health Care Center received 12,676 patients and provided 23,386 services across various departments.

The initiative is part of Saudi Arabia’s ongoing humanitarian efforts to alleviate the suffering of those in need, particularly Syrian refugees affected by the ongoing humanitarian crisis.

KSrelief also announced the opening of registration for the Saudi Voluntary Program for Syrians. The program aims to support the Kingdom’s humanitarian efforts by providing critical emergency and medical services to Syrians in need.

The initiative covers surgery, psychological support, gynecology and obstetrics, orthopedics, internal medicine, pediatrics, physiotherapy, speech and communication therapy, and prosthetics, among other treatments.

Registration is available here.


Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts. (SPA)
Updated 07 January 2025
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Al-Ahsa’s bishts are exquisitely tailored, rich cultural symbols

  • Known across the Arab world for their elegance, quality and intricate embroidery 

RIYADH: Al-Ahsa is known for its diverse industries and handicrafts, particularly the Hasawi bishts, which are sought-after across the Arab world for their exquisite tailoring, quality and intricate embroidery. 

The Hasawi bisht is favored by dignitaries, officials and businesspeople for its aesthetics as well as the rich culture it represents, the Saudi Press Agency reported recently. 

They come in dark or light fabrics depending on taste, the occasion and season.

These garments are often adorned with silk thread, as well as golden and silver zari embroidery in shades of yellow, reddish hues, and white, the SPA reported.

Handmade bishts continue to be in demand despite machine-made options.

Certain families in Al-Ahsa and elsewhere in the Kingdom are renowned for their expertise in crafting handmade and artisanal bishts, with meticulous attention to design, shape and embroidery. 

Prices vary based on craftsmanship, fabric quality, and the type of zari used. Fabrics from Japan or Kashmir, along with German zari, are factors in determining cost. 

Winter bishts, woven from camel hair, come in varying quality and are distinguished by their thickness and weight compared to those made for summer.

Bisht fabrics are woven in Saudi Arabia, Syria and Jordan, with China and India offering similar manufactured options, the SPA added.

The embellishment of the winter Hasawi bisht initially had silk thread, and later incorporated golden and silver. 

Stitching the karmuk, the wide section adorned with zari, can take 14 days by hand, while a machine can complete the task in two hours.