TAG Heuer teams up with Porsche as Formula E partner

The Porsche works entry into the ABB FIA Formula E Championship 2019/2020 will be under the name of TAG Heuer Porsche Formula E Team.
Updated 02 September 2019
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TAG Heuer teams up with Porsche as Formula E partner

TAG Heuer and Porsche have entered into a long-term agreement for their Formula E engagement, as the Swiss luxury watchmaker has been named the “Title and Timing Partner” for the motor racing event. The Porsche works entry into the ABB FIA Formula E Championship 2019/2020 will be under the name of TAG Heuer Porsche Formula E Team.

Both brands can look back on many shared achievements throughout their history of involvement in motor racing. For Porsche, a noteworthy highlight is the “TAG-Turbo made by Porsche,” which powered Formula 1 cars in the 1980s and won two Constructors’ Championships (1984 and 1985) and three Drivers’ Championships (1984-1986). Heuer was already involved in motorsports in the 1970s, teaming up with Jo Siffert who drove for Porsche from 1966 to 1971 and won a number of endurance races, as well as contributing to Porsche’s victory in 1969 in the World Sportscar Championships.

TAG Heuer is also one of the founding partners of the ABB FIA Formula E Championship, which continues to gain momentum and fans all over the world.

Detlev von Platen, member of the executive board for sales and marketing, Porsche AG, said: “Long-standing tradition, highest precision and technical innovation have always been common values for Porsche and TAG Heuer. The ABB FIA Formula E Championship is the perfect platform for both companies to create the future of motorsports. I am convinced that the partnership with TAG Heuer will be another great example for team successes in motorsport.”

Stéphane Bianchi, CEO of LVMH watchmaking division and CEO of TAG Heuer, said: “We are truly honored to begin our partnership with Porsche, a move which further strengthens our presence in Formula E. Beyond sharing the same passion for motorsport and having the same challenger spirit, our two brands have the same uncompromising love for quality and technology. TAG Heuer is looking forward to supporting the team on its journey into Formula E and the upcoming races.”


Diriyah Art Futures’ architectural innovation on show at Venice exhibition

Updated 11 May 2025
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Diriyah Art Futures’ architectural innovation on show at Venice exhibition

The MENA region’s first new media arts hub, Diriyah Art Futures, inaugurated “The Light Footprint,” an exhibition in collaboration with Italian architecture studio Schiattarella Associati. The exhibition, which runs until June 15, coincides with the opening of the Venice Biennale of Architecture 2025 and explores the architectural development of DAF’s groundbreaking headquarters in Riyadh.

Curated by Marta Francocci, “The Light Footprint” is hosted at Venice’s prestigious Querini Stampalia Foundation and presents architectural models, sketches, videos, drawings, photographs and archival objects, to highlight the development process of DAF’s remarkable headquarters. 

The opening event brought together Mona Khazindar, adviser to Saudi Arabia’s Ministry of Culture; Haytham Nawar, director of DAF; and Amedeo and Andrea Schiattarella, principal architects of Schiattarella Associati, for a guided curator-led tour of the exhibition, highlighting the building’s architectural and conceptual vision.

Designed by Schiattarella Associati, the DAF hub sets a new benchmark for developing technologically advanced cultural landmarks, which integrate historical context with forward-thinking architectural design. Carved into the escarpment of Diriyah, the design draws on Najdi traditions, local materials, and a philosophy that prioritizes sustainability, cultural resonance, and human connection.

Developed by the Saudi Museums Commission, one of the 11 sector-specific commissions of the Saudi Ministry of Culture, DAF is an arts, research and education hub driven by a belief in the power of interdisciplinary creative practice at the intersection of science and technology. DAF’s 6,550-square-meter hub is equipped with state-of-the-art facilities, symbolizing Saudi Arabia’s efforts to develop forward-looking institutions, with strong roots in the nation’s unique cultural heritage.

Khazindar said: “We are pleased to present our vision for Diriyah Art Futures alongside the prestigious launch of the Venice Biennale of Architecture 2025. This pioneering project embodies our efforts to develop forward-looking cultural institutions, which foster bold experimentation and new forms of creative expression, rooted in our distinct heritage. Through projects like Diriyah Art Futures, we are establishing new benchmarks for contemporary cultural institutions, while transforming the Kingdom into a leading global capital for cultural exchange.”

In a statement, Amedeo and Andrea said: “Our work begins with the belief that architecture must resist the global flattening of cultural identity by embracing the uniqueness of place. With Diriyah Art Futures, we sought to create something deeply rooted in the local context, which draws on natural materials, historical continuity, and the values of the Najdi tradition to build a contemporary language tied to its environment. Rather than imposing form, we envisioned a complex that harmonizes with the land, placing nature, humanity, and cultural distinctiveness at the center. Through a balance of geometry and unpredictability, we embrace contradiction as a vital, life-giving force in the architectural process.”

The contents of “The Light Footprint” exhibition are also featured as part of the collective exhibition “Intelligens Naturale, Artificiale,” curated by Carlo Ratti at Arsenale, part of the Venice Biennale of Architecture 2025. 


With Maaden partnership, LIV Golf rebrands US event

Updated 10 May 2025
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With Maaden partnership, LIV Golf rebrands US event

LIV Golf unveiled a new identity for its eighth event on the 2025 schedule: LIV Golf Virginia presented by Maaden. The next stop on the league’s calendar will be held on June 6-8 at northern Virginia’s iconic Robert Trent Jones Golf Club, host of the first four Presidents Cup tournaments in the US and the Solheim Cup last September. The new naming rights reflect the league’s connection to the Commonwealth of Virginia and underscore the state’s bold vision to elevate professional golf through innovation, entertainment, and global reach.

Evolving from its former name LIV Golf DC, the tournament embraces Virginia’s distinct regional pride while advancing LIV Golf’s mission to build the sport’s most forward-thinking global league. Developed in collaboration with the Virginia Tourism Corporation and LIV Golf partner Maaden, one of the world’s fastest-growing mining and metals companies headquartered in Saudi Arabia, the event champions community engagement and cross-sector innovation.

“With LIV Golf Virginia presented by Maaden, we’re strengthening our connection to the Commonwealth and celebrating the local pride that drives this world-class event,” said Ross Hallett, executive vice president and head of events at LIV Golf. “This evolution reflects our mission of bringing bold energy, global vision, and an unforgettable next-gen fan experience to every stop on our schedule.”

As part of the announcement, Saudi Arabian Mining Company, known as Maaden, has launched their new partnership-focused campaign titled “Unearth Your Potential.” The campaign features LIV Golf stars Bryson DeChambeau, Sergio Garcia and Carlos Ortiz showing off their skills in a closest to the hole challenge, unveiling a mix of strategy, teamwork and fun that embody the league’s identity. “Unearth Your Potential” is inspired by LIV Golf’s impact and sustainability strategy and highlights the dedication to craft that is needed from both golfers and professionals alike to unearth and maximize their potential — both within the world of golf and within the mining industry.

Bob Wilt, CEO at Maaden, said: “LIV Golf Virginia presented by Maaden is more than a tournament — it’s a powerful expression of global collaboration and shared ambition. Our partnership with LIV Golf reflects a mutual drive to innovate, inspire and shape what’s next, both on the course and far beyond it.”

Maaden’s partnership brings bold branding, immersive activations, and elevated hospitality to the event. The event will showcase LIV Golf’s signature format: 54 holes of high-energy individual and team-based competition with unrivaled access, nonstop action, and an atmosphere that blends elite golf with culture, music, and digital engagement — hallmarks of the LIV Golf experience.


TDF to promote Saudi investment at Future Hospitality Summit

Updated 10 May 2025
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TDF to promote Saudi investment at Future Hospitality Summit

The Tourism Development Fund, the Kingdom’s tourism enabler, has announced it will serve as an enablement partner in the Future Hospitality Summit Saudi Arabia. The event is scheduled to take place in Riyadh from May 11 to 13, and will bring together global decision-makers and investors to explore opportunities in hospitality, promote knowledge exchange, and support startups and entrepreneurs in the sector.

TDF CEO Qusai Al-Fakhri said that the fund’s role extends beyond financial support and fosters connections between investment opportunities and local talent. “Our participation in the summit aims to accelerate this communication and broaden its impact across the Kingdom through hospitality projects and other initiatives that elevate the tourist experience and support sustainable economic growth,” Al-Fakhri said.

At its pavilion during the summit, TDF will present direct and indirect financing solutions. It will also feature non-financial initiatives from TDF Grow, which supports startups and small and medium-sized enterprises, develops national talent, and accelerates the growth of specialized projects throughout Saudi Arabia. The fund is also set to join a key panel discussion addressing tourism market shifts, exploring new investment prospects, and outlining TDF’s vision to build investor confidence while maintaining quality and returns.

TDF’s participation underscores its commitment to advancing the tourism sector by positioning Saudi Arabia as a leading investment destination and global hospitality hub, while highlighting the fund’s role as the Kingdom’s primary tourism enabler.

The summit is expected to attract more than 100 speakers, 280 investors, and 90 sponsors and partners from around the world.


HODL Summit: Dubai to host longest-running crypto & Web3 gathering

Updated 09 May 2025
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HODL Summit: Dubai to host longest-running crypto & Web3 gathering

Dubai is set to host the 30th global edition of the HODL Summit, the world’s longest-running crypto and Web3 summit series, on May 14–15 at Madinat Jumeirah. 

Formerly known as the World Blockchain Summit, HODL Summit has become a premier platform for blockchain and Web3 innovation. 

Organized by Trescon, this flagship event will bring together over 5,000 Web3 innovators, investors, and industry leaders from 60+ countries to explore the future of blockchain, decentralized finance, and digital assets.

With the Web3 ecosystem rapidly evolving, HODL has emerged as a powerful launchpad for next-generation blockchain solutions, policy discussions, and cross-border investments.

The summit will feature a rich agenda of panel discussions, startup showcases, closed-door investor roundtables, and networking zones aimed at catalyzing business outcomes.

The 2025 edition will feature over 40 sessions and a distinguished lineup of 50+ speakers, including Corbin Fraser, CEO of Bitcoin.com, Nils Andersen-Röed, global head of FIU of Binance, Gracy Chen, CEO of Bitget, Rifad Mahasneh, CEO MENA of OKX, and Hasan Fardan Al-Fardan, CEO of Al Fardan Exchange.

These industry leaders will share insights on topics such as real-world asset tokenization, AI integration, Layer-2 solutions, modular blockchain architectures, next-gen DeFi models, NFTs, and the expanding role of blockchain in enterprise innovation.

The exhibition arena will feature leading blockchain and Web3 companies showcasing cutting-edge solutions across DeFi, digital assets, infrastructure, security, and enterprise tech.

From product launches to live demos, the exhibition offers attendees direct access to the latest innovations shaping the decentralized economy.

One of the key highlights of HODL 2025 is the UAE Regional Round of the Startup World Cup, held in partnership with Pegasus Tech Ventures, where startups will present their ideas to a curated audience of investors, venture capital firms, and accelerators and compete for a $1 million investment.

Attendees can look forward to engaging in collaborative discussions on governance, tokenization, and interoperability, gaining practical insights to address real-world challenges in the blockchain space.

HODL’s track record speaks for itself. Since its inception in 2017, the summit has hosted 29 global editions in cities including Dubai, Singapore, and Bangkok, building a legacy of connecting startups with capital, governments with policy ideas, and enterprises with innovation partners.

As Dubai continues to establish itself as a global hub for digital assets and blockchain regulation, HODL 2025 further cements the city’s position as a magnet for transformative tech and capital.

With its strategic location, world-class infrastructure, and progressive regulatory environment, Dubai offers the ideal setting for global blockchain leaders to chart the next chapter in Web3.


Meena Health launches Riyadh’s first occupational health center

Updated 08 May 2025
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Meena Health launches Riyadh’s first occupational health center

Meena Health has officially opened the Meena Occupational Health Center in Riyadh — the first dedicated facility in the capital to provide specialized healthcare services focused exclusively on occupational health and safety. The launch marks a major milestone in advancing preventive care for the Kingdom’s workforce and aligns with broader national efforts to foster healthier, safer work environments.

Coinciding with the center’s inauguration, Meena Health also signed a series of strategic agreements and MoUs, reinforcing its leadership position in the field and its growing role within Saudi Arabia’s evolving healthcare landscape.

The Meena Occupational Health Center offers an integrated suite of services that includes pre-employment medical evaluations, periodic employee health checkups, and specialized assessments for high-risk industries such as aviation and maritime. The facility also provides rehabilitation services and disability assessments, all designed to foster a culture of prevention, support regulatory compliance, and elevate occupational health standards nationwide.

To bring healthcare closer to the workplace, Meena Health signed a cooperation agreement to establish on-site clinics at company locations, allowing employees to access care conveniently within their work environments. Additionally, a new MoU will facilitate the delivery of medical fitness examinations for both new and existing employees, enhancing workforce readiness and reducing occupational health risks.

The National Council for Occupational Safety and Health has designated Meena Occupational Health Center as a center of excellence. This acknowledgment highlights the center’s role in preventive occupational healthcare and its contribution to building safe, sustainable workplaces in line with global best practices.

Moreover, Meena Academy signed an academic partnership with the National Institute for Occupational Safety and Health. The collaboration will focus on developing national talent through specialized training and education programs tailored to the occupational health sector.

Dr. Suleiman Al-Towayan, CEO of Meena Health, emphasized the significance of this launch as a transformative step toward improving employee well-being across Saudi Arabia. “Opening Riyadh’s first specialized occupational health center sets a new benchmark for workplace health and safety in the Kingdom.” he said. “It reflects our commitment to advancing the goals of Vision 2030 by promoting a proactive approach to healthcare through early screening, home care, telemedicine, and now, specialized occupational services.”

He added: “At Meena Health, we believe that prevention is better than cure. This belief drives everything we do.”

With the launch of its first specialized occupational health center in Riyadh, Meena Health is poised to play a leading role in shaping the future of workplace wellness in Saudi Arabia. The company remains committed to advancing preventive healthcare, strengthening strategic partnerships, and supporting the Kingdom’s journey toward a more resilient and healthier workforce.