How Saudi Arabia turned back to the future

Updated 24 September 2019
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How Saudi Arabia turned back to the future

  • When Crown Prince Mohammed bin Salman pledged to bring back moderate Islam, he referenced a time before the developments of 1979 halted the Kingdom’s progress

Saudi Arabia was on a roll in the 1970s, enjoying the social and cultural developments that had begun in the previous two decades, and buoyed by the rising price of oil and the Kingdom’s first Development Plan.

But 1979 changed everything. Saudi Arabia took a conservative turn, prompted by two events: the Iranian Revolution in February, which brought Ayatollah Khomeini to power, and the siege by religious extremists of the Grand Mosque in Makkah. 


OPINION: Reconnecting with the past, reimagining the future (Faisal J. Abbas, Editor-in-Chief, Arab News)


As Crown Prince Mohammed bin Salman told 2017’s Future Investment Initiative: “We were not like this in the past. We only want to go back to what we were, the moderate Islam that is open to the world, open to all the religions … And quite frankly, we will not waste 30 years of our lives in dealing with extremist ideas … We want to live a normal life, a life that translates our moderate religion, our good customs.”

And that’s what has happened. Under Vision 2030 and a flurry of life-altering developments – movies and concerts, greater freedom for women, fitness in schools, to name just a few – the Kingdom is on a trajectory back to the future.


— THEN —


1955 - Saudi Arabia’s first private school for girls, Dar Al-Hanan, is founded in Jeddah by Princess Effat, with the support of her husband, Crown Prince Faisal bin Abdul Aziz, amid a social outcry. 


Read more: Saudi schooling goes back to the future


1960 - Royal decree approves public education for girls; schools are established in Riyadh, Makkah and other cities.

1962 - The non-profit women’s organization, Al-Nahda, is established by Princess Effat and a number of prominent Saudi women.

1963 

  • The Council of Ministers approves a project to establish television in the Kingdom.
  • The Department of Youth Welfare (previously the Department of Sport) creates four federations: volleyball, basketball, athletic and cycling.

1965 - King Faisal approves the first national television broadcast, a reading of the Qur’an, amid protests from conservatives.




King Faisal (right) and US President Richard Nixon.

  • The first TV broadcast in Saudi Arabia is launched from the US Consulate in Dhahran; “The Eye of the Desert” is broadcast in English and only to the Dhahran area. 

Read more: Saudis look back on the dawn of broadcasting on Saudi National Day 


1957

  • The Kingdom’s first institute of higher education, King Saud University, is opened in Riyadh.
  • The launch of Aramco TV, with a wider broadcasting range that reaches Al-Hofuf and other areas across the Gulf. Broadcasts are in both Arabic and English.

OPINION: The 1970s — a seismic decade for Saudi Arabia’s economy  (Frank Kane)


Read more: Mark Lowey, known by his Saudi friends as AbuJack, offers never seen images of the real Saudi during the 1970s


1979

IRANIAN REVOLUTION

January 22 - Shah Mohammed Reza Pahlavi and his wife leave Tehran.

February 1 - Ayatollah Ruhollah Khomeini returns to Iran from exile in France.

February 11 - Khomeini officially assumes power when troops loyal to the shah surrender.

February 16 - Iran’s revolutionary authorities start executions of leading supporters of the shah, including four top generals.

November 4 - US embassy in Tehran stormed by Iranian students who take 52 Americans hostage, demanding the extradition of the shah.


OPINION: Why Iran’s ‘Awakening’ created a nightmare for the Gulf  (Dr. Mohammed Al-Sulami)



SIEGE OF MAKKAH’S GRAND MOSQUE

November 20 - A well-organized group led by Saudi militant Juhayman Al-Otaibi storms the Grand Mosque with weapons smuggled in coffins and vehicles using members pretending to be there to pray. Al-Otaibi is a member of Al-Jamaa Al-Salafiya Al-




Militants arrested after the Makkah Siege of 1979 are escorted to prison. (File photo) 

Muhtasiba (Salafi Group that Commands Right and Forbids Wrong), which is angered by Western social influence, women’s presence in the Saudi workforce, TV and other issues. Worshippers are prevented from leaving after the announcement of a takeover over a microphone. Hostages are forced to pledge allegiance to the group’s leader, Mohammed bin Abduallah Al-Qahtani, Al-Otaibi and their followers.

December 4 - The siege lasts for two weeks and ends after an intervention by Saudi special forces and their allies, leaving hundreds dead, including Saudi officers, soldiers and civilians as well as Al-Qahtani and his followers. Al-Otaibi is arrested and executed on Jan. 9, 1980.


Read more: 





Arab News Saudi National Day cover wrap by collage artist Peter Quinnell. Check it out: https://tinyurl.com/y2cwarqo 


— NOW —


2016

  • Deputy Crown Prince Mohammed bin Salman unveils Vision 2030, a road map for Saudi Arabia’s future.
  • The Saudi Cabinet approves a new law restricting the religious police from questioning, pursuing or arresting violators; they must instead report them to the police or anti-narcotics officers.

Read more: Saudi women celebrate new freedoms on Saudi National Day 


  • Princess Reema bint Bandar is appointed vice president for women’s affairs at the General Sports Authwority.
  • Kariman Abuljadayel is the first Saudi woman to compete in the 100-meter event at the 2016 Summer Olympics in Brazil.

Read more: Sporting success puts Saudi Arabia on track for glory on Saudi National Day


  • The General Authority for Entertainment and the General Sports Authority are established by royal decree.

2017

  • King Salman appoints Mohammed bin Salman as crown prince ofSaudi Arabia.
  • The Saudi Stock Exchange appoints a woman, Sarah Al-Suhaimi, as chairperson for the first time.

     

  • In one of the first public music performances in many years, Mohammed Abdo performs for a men-only audience in Jeddah.

  • Giga-projects are launched: NEOM, a $500-billion megacity in theTabuk region, and the RedSea tourism project.
  • Saudi state schools announce that they will offer physical education classes for female students.
  • At the inaugural Future Investment Initiative in Riyadh, Crown Prince Mohammed bin Salman pledges a return to moderate Islam.

2018

  • Female fans are allowed to attend football matches for the first time in Saudi Arabia; the match was Al-Ahli vs. Al-Batin in Jeddah on Jan. 12. 
  • Ending a 35-year ban on cinemas, the first commercial movie theater opens in Riyadh with a screening of “Black Panther” on April 18.
  • A ban on Saudi women driving is lifted on June 24.
  • An anti-harassment law, approved by the Shoura Council, receives praise from around the world.
  • King Salman launches plans for Qiddiya, expected to be the world’s largest entertainment city.
  • The Culture Ministry, headed by Prince Badr bin Abdullah bin Mohammed bin Farhan Al-Saud, is established.

Read more: Saudi Arabia’s ‘cultural rebirth’ in spotlight on Saudi National Day


  • Al-Ahsa Oasis is designated a UNESCO World Heritage site.
  • Weam Al-Dakheel becomes the first Saudi woman to anchor the main evening news on Saudi TV.
  • Enrique Iglesias, Amr Diab and the Black Eyed Peas are among the first international performers at the Formula E in Riyadh, for which the first trial tourist visas are granted.
  • The WWE’s Royal Rumble takes place at Jeddah’s King Abdullah Sports City in Jeddah, beginning a 10-year partnership with the General Sports Authority.

2019

  • Crown Prince Mohammed bin Salman launches a mega tourism project in AlUla which will include a resort designed by renowned French architect Jean Nouvel and a nature reserve dubbed Sharaan.

     

  • Lubna Al-Olayan becomes the first Saudi chairwoman to run a Saudi bank, a merger between Alawwal and Saudi British Bank.
  • Saudi Arabia’s first female ambassador, Princess Reema bint Bandar (top center), is appointed to Washington.
  • The Saudi Cabinet approves a “Privileged Iqama residency permit,” which will allow foreign nationals to work and live in Saudi Arabia without a sponsor, offered to highly skilled expatriates and owners of capital funds.
  • By royal decree, Saudi women no longer require permission from a male guardian to travel or obtain a passport.
  • A lineup of superstars perform in concerts across the Kingdom: Mariah Carey, Janet Jackson and 50 Cent in Jeddah; Andrea Bocelli in AlUla; Pitbull and Akon in the Eastern Province.
  • High-profile sports events include the Italian Super Cup between Juventus and AC Milan; Fight Night between world boxing champion Amir Khan and Billy Dib; and the largest Battle Royale in WWE history.

FULL COVERAGE OF SAUDI NATIONAL DAY 2019 >>


Gulf leaders congratulate Saudi leadership for organizing successful Hajj

Updated 08 June 2025
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Gulf leaders congratulate Saudi leadership for organizing successful Hajj

  • Leaders from UAE, Bahrain, Oman, Qatar, and Kuwait commend King Salman and Crown Prince Mohammed bin Salman

RIYADH: Leaders of the Gulf Cooperation Council nations have congratulated the Saudi leadership on successfully managing and organizing the Hajj pilgrimage, which nearly 1.4 million Muslims have undertaken since Wednesday, the Saudi Press Agency reported.

King Salman and Crown Prince Mohammed bin Salman received on Sunday congratulatory messages from the UAE President Sheikh Mohammed bin Zayed Al-Nahyan, King Hamad bin Isa Al-Khalifa of Bahrain, Sultan Haitham bin Tariq of Oman, Emir Tamim bin Hamad Al-Thani of Qatar, and Emir Meshal Al-Ahmad Al-Jaber Al-Sabah of Kuwait.

Saudi Arabia has employed artificial intelligence and advanced technologies to manage this year's Muslim pilgrimage, one of the world's largest annual gatherings.

The Kingdom's authorities provided over 1 million Muslim pilgrims with essential services during the Hajj, including water, food, accommodation, transportation, and healthcare at various holy sites in Makkah and Madinah.


Centuries of Hajj documented in travelers’ chronicles

Updated 08 June 2025
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Centuries of Hajj documented in travelers’ chronicles

  • Pilgrims’ writings provide valuable insights into the history of Muslim civilization
  • Journeys of barefoot pilgrims, seafaring voyagers and desert caravans preserved

MAKKAH: For centuries, the Hajj pilgrimage has stood as Islam’s most profound convergence of spiritual devotion and physical endurance.

This sacred journey, where the trials of travel merge with the sanctity of worship, has been meticulously documented by countless travelers, scholars and rulers whose written accounts have become invaluable chronicles of the history of Islamic civilization.

From barefoot pilgrims to seafaring voyagers and desert caravans, the Hajj experience has been preserved across generations through detailed testimonies, books and manuscripts that illuminate both the ritualistic and human dimensions of this transformative journey.

From barefoot pilgrims to seafaring voyagers and desert caravans, the Hajj experience has been preserved throughout history. (SPA)

According to researcher and historian Saad Al-Joudi, the Hajj transcended its purely ceremonial function to become a comprehensive documentation project that captured the essence of Islamic society across different historical periods.

The Andalusian explorer Ibn Jubayr was one of the most meticulous chroniclers, providing exhaustive accounts of his maritime route from Andalusia through Alexandria to the Hejaz from 1183-1185.

His writings detail every stage of the pilgrimage sequence: The ritual consecration at designated boundaries (Ihram), the circumambulation of the Kaaba (Tawaf), the Sa’I (running between Safa and Marwa), the overnight vigil in Mina, the standing at Mount Arafat, the symbolic stone-throwing ceremony, and the final farewell circumambulation.

HIGHLIGHTS

• This sacred Hajj journey has been meticulously documented by countless travelers, scholars and rulers.

• Their written accounts have become invaluable chronicles of the history of Islamic civilization.

• The Andalusian explorer Ibn Jubayr was one of the most meticulous chroniclers, detailing every stage of the pilgrimage sequence.

• Ibn Battuta, who set off on his pilgrimage in 1325, focused extensively on the logistical infrastructure supporting the routes to Makkah.

The renowned traveler Ibn Battuta, who set off on his pilgrimage in 1325, focused extensively on the logistical infrastructure supporting the routes to Makkah.

Hajj journeys were cultural, spiritual and humanitarian occasions that motivated numerous writers and travelers to document their rich details. (SPA)

His accounts express wonder at the remarkable unity displayed by Muslims of diverse languages, ethnicities and cultures as they performed identical rituals in perfect synchronization.

He documented the overland passages from the Levant to Madinah, describing rest stations, temporary pilgrim markets and mobile medical facilities.

Majed Al-Yazidi, of Umm Al-Qura University, said that Hajj documentation extended beyond travel writers to include sultans and kings.

From barefoot pilgrims to seafaring voyagers and desert caravans, the Hajj experience has been preserved throughout history. (SPA)

Abbasid caliph Harun Al-Rashid is said to have performed the pilgrimage several times, notably traveling on foot as an expression of humility.

The 13th-century Mamluk ruler, Baibars, established comprehensive supply networks and security installations for pilgrim caravans throughout the Levant and Arabian Peninsula, transforming the Hajj into an integrated socio-political undertaking.

The geographic scope of the pilgrimage routes reflects the civilizational breadth of the Islamic world.

From barefoot pilgrims to seafaring voyagers and desert caravans, the Hajj experience has been preserved throughout history. (SPA)

Al-Yazidi said that pilgrims from Andalusia and Morocco predominantly traveled by sea, while those from Yemen and the Indian subcontinent used both sea and land routes.

Pilgrims from the Levant, Iraq and Egypt followed established paths, including the famous Darb Zubaidah, Darb Al-Kufa and Egyptian corridor.

These pilgrimage highways catalyzed the development and prosperity of numerous cities along their paths.

Hajj journeys were cultural, spiritual and humanitarian occasions that motivated numerous writers and travelers to document their rich details. (Supplied)

Al-Joudi highlighted how these travel accounts provided systematic documentation of Hajj rites.

These chronicles also captured behavioral patterns, regional clothing styles, commercial activities and accompanying cultural practices with remarkable precision.

Humanitarian and social dimensions of the pilgrimage are exemplified in the works of Abdul Ghani Al-Nabulsi, the scholar who began his journey in 1693.

Hajj journeys were cultural, spiritual and humanitarian occasions that motivated numerous writers and travelers to document their rich details. (SPA)

Al-Nabulsi documented the extensive cultural exchanges occurring between pilgrims from East Asia to North Africa, recording gift exchanges, manuscript trading and intellectual discussions.

Al-Joudi emphasized that Hajj journeys were cultural, spiritual and humanitarian occasions that motivated numerous writers and travelers to document their rich details.

He said that among the most prominent was Ibn Battuta, who dedicated extensive passages in his book the Rihla to describing Hajj rituals, sanctuary conditions and caravan movements.

Hajj journeys were cultural, spiritual and humanitarian occasions that motivated numerous writers and travelers to document their rich details. (Supplied)

Al-Yazidi also highlighted scholar Mohammed Al-Amin Al-Shanqiti, who authored “The Hajj Journey to God’s Sacred House.”

His writings combine precise descriptions with jurisprudential insights and religious rulings, alongside personal observations and interactions with pilgrims from across the globe.

Modern Arabic literature has been enriched by numerous Hajj memoirs. Abbas Mahmoud Al-Aqqad’s “The Hejazi Journey” captures the spiritual atmosphere through a literary lens, while Ibrahim Abdul Qadir Al-Mazini’s “Journey to Hejaz” employs contemplative prose to explore both humorous incidents and profound spiritual experiences.

Mohammed Hussein Haikal’s “In the House of Revelation” offers intellectual and spiritual analysis of his Arabian journey.

Shakib Arslan’s “Pleasant Impressions in the Pilgrim’s Mind” and Ali Al-Tantawi’s “To the Land of Prophecy” combine travel narrative with reformist and educational perspectives.

The documentation tradition extends beyond Arab authors to include remarkable accounts by converts to Islam.

Leopold Weiss (Muhammad Asad) in “The Road to Makkah” and Takeshi Suzuki (Muhammad Saleh) in “A Japanese in Makkah” provide insights into the pilgrimage experience from the perspective of recent converts, demonstrating Islam’s universal appeal across cultural boundaries.

Al-Yazidi said that these diverse travel accounts, despite variations in language and approach, constituted a living historical archive of the Hajj across centuries.

 


Novice UK sailors arrive in Jeddah after surviving epic Hajj voyage

Updated 08 June 2025
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Novice UK sailors arrive in Jeddah after surviving epic Hajj voyage

  • 6 crew members set out on ‘sacred journey’ — with no sailing experience
  • Saudi authorities win praise for treating pilgrims ‘like honored guests’

MINA: A group of six pilgrims with no previous sailing experience who set off from London on a 59-day maritime adventure have praised Saudi authorities for the welcome they received after finally completing their Hajj voyage.

The UK-based group, aged between 27 and 47, set sail on April 1 and arrived in Jeddah on May 27, just one week before the start of Hajj.

Each member brought a unique set of skills, from IT professionals to community organizers, but none had formal maritime training. Together, they learned to navigate, maintain their vessel, and endure weeks at sea, often facing unpredictable weather and challenging conditions.

The six pilgrims — Abdul Wahid, Tauseef Ahmed, Jody McIntyre, Dobbir Uddin, Taher Akhtar, and Ayaz Khan — made several stops across Europe and North Africa during their journey, sharing the highs and lows of life at sea with a growing community of followers on social media.

Speaking to Arab News at Mina during Hajj, Wahid, the captain, said that the voyage had been a memorable and life-changing experience.

His favorite moment came after setting off from the Gulf of Suez on the final leg of the journey. Seeing mountains in the distance — the first sign of Saudi Arabia after days of storms and rough seas — brought pure joy. In that moment, he knew they had made it.

Reflecting on their arrival and experience of Hajj, Wahid praised the exceptional care and organization. He said the pilgrimage itself felt calm and manageable compared with the challenges of the sea voyage.

Wahid said the Saudi authorities treated pilgrims like honored guests, with ambulances stationed throughout, volunteers offering water and ice packs, and a clear sense that everyone was committed to making the experience spiritual and memorable.

“They’re (Saudi authorities) looking after them (pilgrims), and they’re trying to make sure that there’s nothing you need. You’re walking down the street, the Boy Scout is there handing you an ice pack to put on your hot head... The policeman passes you a bottle of water... The fire station isn’t just a fire station, they’re standing outside spraying people down with water to cool them off,” he said.

“Every single person here is engaged in trying to make sure that Hajj is an enjoyable, spiritual, wonderful experience.”

Another crew member, Ayaz Khan, said that the challenge of sailing to Hajj was “about pushing himself beyond limits and embracing the spiritual significance of the pilgrimage.”

Khan also spoke of the profound welcome awaiting them onshore, saying that the reception was beyond anything he imagined — a dream come true.

His family had never been to Hajj before. When he told his mother he was sailing, she was worried, but he told her that this was bigger than him — it was the chance to complete a sacred journey.

The adventure route led the group through the English Channel and on to Marseille before passing the Mediterranean islands of Corsica, Sardinia, Sicily, and Crete. They sailed through the Suez Canal and finally the Red Sea before arriving in Jeddah.

The seafaring pilgrims spent almost two months off-grid and battling storms on the 1978 Westerly 33 ketch.

Khan said that the maritime pilgrimage has reminded the crew members that the path to spiritual fulfillment often requires navigating uncharted waters — both literally and metaphorically. But with perseverance, humility, and trust, even the most turbulent seas can lead to sacred destinations.

 


Umm Al-Qura University becomes academic hub for Hajj

Updated 08 June 2025
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Umm Al-Qura University becomes academic hub for Hajj

  • Umm Al-Qura’s research arm, the Custodian of the Two Holy Mosques Institute for Hajj and Umrah Research, deployed 34 researchers and 458 data collectors to conduct 17 studies this season

MAKKAH: As millions of pilgrims undertake Hajj pilgrimage, Umm Al-Qura University is leveraging its research capabilities to support one of the world’s most complex religious gatherings.

Dr. Wardah bint Abdullah Al-Asmari, vice rector for investment and community partnership, told Arab News that the university has committed all available resources to support Saudi Arabia’s Hajj and Umrah infrastructure, aligning with Vision 2030 objectives.

“We mobilize our human, scientific, administrative, and research capacities annually through specialized educational and training programs, field studies, and consulting services designed to elevate pilgrim experiences and service standards,” Al-Asmari said.

Dr. Wardah bint Abdullah Al-Asmari, the university's Vice Rector for Investment and Community Partnership. (Supplied)

The university’s flagship effort this season, the Licensing and Qualification Program for Helpers of Pilgrims, has provided over 300,000 training opportunities through 20 worker modules and 50 packages for pilgrims available in 15 languages.

Other initiatives include the Rafid Al-Haramain program, offering more than 100,000 training slots and engaging over 3,000 participants from 30 organizations; and the Bus Guide Training Program, which certified 3,500 guides to assist with pilgrim transport.

As part of its global outreach, the university translates Friday sermons and Arafat Day speeches into more than 20 languages, reaching an estimated 600 million Muslims worldwide.

FASTFACTS

• Umm Al-Qura University’s flagship effort this season, the Licensing and Qualification Program for Helpers of Pilgrims, has provided over 300,000 training opportunities.

• The university translates Friday sermons and Arafat Day speeches into more than 20 languages, reaching an estimated 600 million Muslims worldwide.

• This year, 2,027 volunteers were trained in partnership with relevant authorities in health, awareness, and organizational services.

Academic departments have also integrated Hajj-focused curricula in medicine, nursing, computer science, and social sciences, covering crowd control, disaster management, and emergency response. Students gain hands-on experience through partnerships with the Ministry of Health at seasonal medical facilities.

Umm Al-Qura University participated in qualifying and training volunteers in various fields. (X: @uqu_edu)

Umm Al-Qura’s research arm, the Custodian of the Two Holy Mosques Institute for Hajj and Umrah Research, deployed 34 researchers and 458 data collectors to conduct 17 studies this season.

These focus on crowd management, security protocols, sustainability measures, emerging technologies, artificial intelligence applications, and pilgrim satisfaction in 20 languages. The Institute for Research and Studies also contributes to national projects through consulting and research implemention.

Digital transformation is another major pillar. The university delivered 34,000 remote training courses through its Specialized Training platform. The modules cover critical areas such as elderly and disabled assistance, translation, guest experience, crowd management, and safety protocols.

Umm Al-Qura University participated in qualifying and training volunteers in various fields. (X: @uqu_edu)

Other digital initiatives include AI-driven data analysis, pilgrim-focused smart apps, innovation hackathons, and operating the Nusuk Card project center through Wadi Makkah Co.

Al-Asmari noted ongoing collaboration with key government bodies including the Ministry of Hajj and Umrah, Ministry of Health, and Ministry of Municipal Affairs, as well as the Royal Commission for Makkah City, Pilgrim Experience Program, Civil Defense, Border Guard, and Makkah Health Cluster.

These partnerships span research, training, performance metrics, and volunteer mobilization.

Umm Al-Qura University participated in qualifying and training volunteers in various fields. (X: @uqu_edu)

Volunteerism is central the university’s social responsibility mission. This year, 2,027 volunteers were trained in partnership with civil defense, health, and border authorities in health, awareness, and organizational services.

To meet growing sector needs, the university launched degree and diploma programs in Hajj and Umrah management through its specialized institute and colleges, attracting students pursuing careers in the expanding pilgrim services sector.

Looking ahead, Al-Asmari affirmed Umm Al-Qura’s ambition to expand research, partnerships, and tech innovation in line with the objectives of the Pilgrim Experience Program under Saudi Vision 2030.

 


Osaka Expo pavilion celebrates 70 years of Japan-Saudi relations

Updated 08 June 2025
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Osaka Expo pavilion celebrates 70 years of Japan-Saudi relations

OSAKA: Saudi Arabia’s pavilion at Expo 2025 Osaka is celebrating the 70th anniversary of diplomatic relations between Japan and the Kingdom — the two countries first established their partnership on June 7, 1955.

“The relations go beyond a mere economic partnership to reflect the depth and diversity of our ties,” said Ghazi Faisal Binzagr, Saudi ambassador to Japan and the pavilion’s commissioner-general.

“Today, we build on the strength of the past and harness the momentum of the present to jointly shape a new vision for the future. With Expo 2025 taking place in Osaka and Saudi Arabia hosting Expo 2030 in Riyadh, our two countries stand at the forefront of global exchange, showcasing the latest innovations and sustainable technologies, and contributing to shaping an inclusive future for all.”

The Saudi Pavilion has hosted various business events and highlighted trade opportunities offered by Saudi Vision 2030, strengthening economic ties between the two countries. 

Additionally, it highlights the Kingdom’s role in bringing Japanese culture to the Middle East through local manga studios, whose works will be featured in August.

The pavilion aims to draw more Japanese tourists to Saudi Arabia, targeting 30,000 visitors annually before Expo 2030 Riyadh. 

Saudi Arabia’s participation in Expo 2025 Osaka is part of the Saudi-Japan Vision 2030 strategy, which includes more than 80 projects across industries including culture, food, media and entertainment, energy, and education.

The pavilion, which offers more than 700 diverse and engaging events such as daily shows and live performances, has attracted more than half a million visitors since it opened in April.